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Latest Denim News & Updates from Across the Globe
Your Window To The World Of Denim
19 March 2014
www.denimclubindia.org
Nandan Exim set
to be biggest Indian
denim producer
Will Europe Keep
Its High Tariff on
U.S. Women’s Jeans?
Arvind acquires 49%
stake in Calvin Klein
Jeanologia dominates
Mexican garment
finishing market
Pakistan’s highest
denim exporter award
bagged by Kassim
ISKO Sponsors
"Istanbul Designers"
Event at Los Angeles
Fashion Week
Guess Inc.'s
Philanthropic
Marketing Push
Check out... p 08
Denim Packages
by
Featured
From The Denim Directory
Indorama Industries Limited
Denim Club : Your Window To The World Of Denim
Fabric / Apparel
Nandan Exim set to be biggest Indian denim producer
Ahmedabad and India-based Chiripal Group
company – Nandan Exim Ltd is on its way to
becoming the biggest denim fabric producer in
India in 2015 by which time it hopes to reach 112
million meters per annum, if the current market
leader, Arvind Ltd does not add new capacity in
the interim.
types of denim fabric varieties ranging between
6 to 14 ounces", claims Mr Chiripal.
“Nandan is investing Rs 1200 crores
in the expansion and we are in the
process of adding new capacities to
existing capacity of 70 million meters
per annum and hope to complete
installation of new capacity of 42
million meters by March 2015”, Mr
Vishal Chiripal – Director of Chiripal Group
informs fibre2fashion.
However, Mr Chiripal is not overtly worried of the
current glut in the Indian denim market, although
currently it sells 95% of its production in the
domestic market. He says, “We have
tied up with various international
brands to ensure that our new
capacity is fully utilized.”
“In the next few years, we hope to
reduce reliance on the domestic
market and concentrate more on the
export markets. This in turn will take
our global market share to 30-35%
with the rest accounted for by the Indian market”,
he adds.
“This in turn makes Nandan Exim the sixth or
seventh largest global producer of denim in the
world, says Mr Sandeep Agarwal”, a global
denim tracker and CEO of denimandjeans.com.
"Nandan Exim makes more than 2000 different
He credits the Gujarat state government for its
forward looking Textile Policy which has
encouraged them to add this new denim
capacity.
Source: www.fibre2fashion.com
Will Europe Keep Its High Tariff on U.S. Women s Jeans?
The European Union slapped a steep
38 percent tariff on U.S. made
women’s jeans last year, and the same
is set to expire on April 30, but no one
is sure whether the tariff will disappear
or be extended for another year.
Industry insiders are placing their bets
that the tariff stays in place for another
year, but there is a slim chance the
tariff—which is more than three times of
what it was in 2012 is reduced or shifted to
another item.
“The rumor is the tariff will continue after May
1,” said Nate Herman, vice president of
international trade at the American Apparel &
Footwear Association, a trade group in
Arlington, Va. “They seem to like this item for
tariffs.”
The AAFA has been pushing U.S. and
European trade officials to negotiate a
reduction in the tariff, which was at 12
percent before being raised on May 1, 2013,
or dropping it altogether. “I don’t
think they will announce a decision
before the middle of next month on
this tariff,” said Steve Lamar, the
AAFA’s executive vice president.
On top of the current tariff war, the
t w o r e g i o n s , i r o n i c a l l y, a r e
negotiating a free-trade agreement
that would make the area the largest
free-trade zone in the world,
encompassing as many as 800 million
residents.
The EU and the United States just wrapped
up their fourth round of negotiations in
Brussels, Belgium, for the Transatlantic
Trade and Investment Partnership, or T-TIP.
The five-day meeting, March 10–14, saw
discussions on trade in services, public
procurement, rules of origin, technical
barriers to trade, agriculture, and customs
and trade facilitation.
Source: www.apparelnews.net
March 2014
DENIM CLUB INDIA 03
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
Arvind acquires 49% stake in Calvin Klein
Arvind Ltd., has finalised
a deal for buying out 49%
stake jointly held by the
Murjani Group and the
US-based private equity
fund Matrix Partners in
Calvin Klein India for approximately Rs 100
crore, revealed three persons close to the
transaction.
Planet Retail.
Though the move was an attempt to boost
market share in kidswear, womenswear and
sportsware segments, the economic downturn
triggered a sharp fall in customer purchases,
leaving some retail brands struggling. Experts
feel that these alliances allowed Arvind to
consolidate brands under a single umbrella and
offer a one-stop platform for aspirational
customers.
The deal will help the denim major widen its ties
with its existing joint venture partner American
clothing giant Phillips-Van Heusen Corp for
Tommy Hilfiger brand. Phillips-Van Heusen Corp
also owns Calvin Klein worldwide.
"These joint ventures not only bring marque
brands under a single platform, but also help
Arvind to negotiate better for retail space.
Instead of negotiating for Image
a single
the
Source brand,
: zappos.com
company can now look at having more brands in
a retail mall by paying lesser rents," said
Harminder Sahani, founder and managing
director, Wazir Advisors, a consultancy firm for
retail and lifestyle companies.
The negotiations, that had started last year,
culminated in a transaction five days ago and a
formal announcement is expected soon,
according to sources. Ambit Corporate Finance
was the sole advisor to the deal. Spokesperson
for Arvind declined to comment, and the head of
Murjani Group Vijay Murjani and Matrix Partners
also did not respond to telephone calls and text
messages.
Despite the fallout of recession, the company's
brands business grew by 25% in the last nine
month period to Rs 1,412 crore. The company's
profit before tax and interest from brands
business grew by 17% to Rs 34.7 crore in the last
nine months. The company's brands include
Excalibur, Flying Machine, Colt and Newport. In
addition to this, it owns the right to market brands
such as Polo, Arrow, Cherokee, Next, Club
America and Megamart. The premium end of the
apparel market has been growing at a rapid 1618% as aspirational customers are looking to
buy better brands. "Customers now want to try
out different things," Sahani added. In 2011,
Murjani had struck a 49:51 JV with Warnaco
which owned the rights for Calvin Klein globally.
PVH Corp snapped up Warnaco in the largest
deal in the clothing industry last year.
While the Murjani Group holds 25% in the joint
venture, Matrix holds the remaining 24%. The
deal also signals Arvind Group's founder Sanjay
Lalbhai's ambition to grow in the mid-premium
segment of the apparel market by forging
alliances with marque overseas brands.
It all started in 2003 when Arvind struck a joint
venture with Murjani Group to sell Tommy Hilfiger
in India. Though the worldwide ownership of
Tommy Hilfiger moved to Phillips-Van Heusen,
Arvind continued to be the Indian partner. Two
years ago, Arvind acquired the business
operations of British fashion retailer
Debenhams, Next and American lifestyle brand
Nautica in India from Ramesh Tainwala-led
g
hin
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& PROFESSIONALS
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first ever
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pa
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esso
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March 2014
DENIM CLUB INDIA 04
Denim Club : Your Window To The World Of Denim
Apparel - Sutainable Fashion
Jeanologia dominates Mexican
garment finishing market
About 95% of garment finishing processes using
laser and ecological techniques in the Mexican
market have been developed by the Spanish
company Jeanologia.
Jeanlogia is the world leader in the development
of sustainable technologies for garments
finishing and has been present for over 10 years
in Mexico, where it has distributed more than 100
laser machines, producing over 1.2 million jeans
per month.
During Exintex Textile Exhibition, being held at
Puebla (Mexico) from 11th to 14th March,
Jeanologia will be showcasing Flexi HS laser
technology which reproduces jeans wear
avoiding the use of harmful techniques for
operators’ health while allowing saves of energy,
water, chemicals and time in the process of the
garment finishing.
Perfect for working in Jeans, shorts, shirts,
jackets and accessories, fits the needs of each
manufacturer or designer. It incorporates the
latest electronic technology to increase the
speed of marking, while the power consumption
is reduced in each garment.
Jeanologia, which was recently awarded with the
WGSN Global Fashion Award for the best
sustainable design team in the world, develops
besides this one, other sustainable technologies
for garments finishing.
Specifically, ecowasher-G2 ecological washing
machine that works only with ozone and oxygen
to wash jeans and knits, providing a vintage
finish using neither water nor chemicals.
Likewise, G2 technology allows savings of over
60% in water and energy and about 85% in
chemicals.
Also, E-soft technology softens garments with
nano bubbles, saving 80% of softener and 98%
water. E-soft uses no chemicals and removes
entirely discharges to the environment.
Kaltex, 7 leguas, Levi’s, GAP, A&F, JC Penney,
G-Star or Inditex, are the main Brands in Mexico,
among others, already using these
technologies.
Source: www.fibre2fashion.com
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March 2014
DENIM CLUB INDIA 05
Denim Club : Your Window To The World Of Denim
Fabric
Pakistan s highest denim exporter award bagged by Kassim
Pakistan based Kassim
Denim has been awarded
the ‘Highest Denim
Exporter of the Year’ from
the Government of
Pakistan. Additionally
Arsal Kassim, the Creative
Director has also been awarded ‘KCCI
Businessman of the year Gold Medal Award’.
Pakistan is ceaselessly ramping up its status as
a prominent centre for denim production. Over
the past 22 years, Kassim too has grown in
stature to now become Pakistan's leading denim
fabric manufacturer and exporter.
“It’s a proud moment for Kassim Denim to be
acknowledged by the Government of Pakistan
as the highest denim exporter and for me to be
awarded the KCCI Businessman of the year
Gold Medal’, an elated Arsal Kassim said.
He adds, “I share this award with all those who
have honestly and faithfully worked with us to
enable us to bag these coveted awards”.
Kassim Denim’s métier is its passion to produce
the best denim fabric, which has been made
possible by its technical staff and ongoing
research efforts of its R&D team.
Kassim Denim has also been very mindful and
conscious of the environmental impacts of
industrialization, and takes all possible steps to
be sustainable and eco-friendly.
Kassim is extremely conscious of reducing its
carbon footprint, hence evaluates the carbon
foot print of the fiber/yarn used by the company.
For ease of analysis, Kassim categorizes the
fibers as:
a) Natural (from plants, animals and less
commonly, minerals) and for these, it focuses
directly at the farm stage by monitoring field
preparation, planting and field operations,
harvesting and yields.
b) Synthetic (man-made) with the crucial
knowledge that they are produced fossil fuels,
which consume high amounts of energy. Kassim
keeps close tabs on the energy and chemicals
used to weave those yarns into fabric.
Kassim produces a diverse range of fabrics
ranging from 6oz to 14oz in mostly ring yarns
ranging between stretch and rigid fabrics, power
stretches and specialty blends.
Kassim is one of the pioneers of organic denim in
Pakistan. Fabric finishing includes a wide range
of over dyed and coated denims
Source : www.fibre2fashion.com
ISKO Sponsors "Istanbul Designers" Event at Los Angeles Fashion Week
ISKO™, a global leader in
innovative denim fabrics
and technologies, has
announced that it will be
sponsoring "Istanbul Designers" taking place on
March 15 as part of Concept Shows within Los
Angeles Fashion Week.
the sponsorship. Additionally, the sponsorship of
"Istanbul Designers" is the perfect place for
ISKO to have a presence as the denim maker
seeks to continue to identify, educate, and
support the next generation of designers and
creative talent emerging not only out of Istanbul,
but around the globe.
"We are thrilled to be one of the principal
sponsors of the 'Istanbul Designers' event," said
Marco Lucietti, Marketing Director SANKO ISKO Division. "This is our first-ever sponsorship
of a non-trade, U.S.-based fashion event which
underscores the increasing importance of denim
within the context of forward-looking fashion
industry trends and concepts."
"ISKO's recognition as a premium global brand
coupled with their dedication to fostering
creative talent made them an obvious choice to
be a leading sponsor of 'Istanbul Designers,'"
said Fadik Sevin Atasoy, Founder, RedCase
Entertainment Inc. "They have been a great
partner in making this inaugural event special,
and we couldn't me more excited about their
participation."
ISKO aims to reinforce its relationship with
premium denim brands and build awareness
among the fashion-savvy end consumers with
Participating for the first time in Concept Shows - now in its ninth season and one of the most
March 2014
DENIM CLUB INDIA 06
Denim Club : Your Window To The World Of Denim
Apparel - Cause
anticipated fashion events of the week -"Istanbul Designers," a project supported by the
Turkish Ministry of Culture and Tourism, will be
represented by one of the most sought after
Turkish designers, Özgür Masur, showcasing his
Fall-Winter 2014/2015 collection. As one of the
main event sponsors, ISKO will be contributing to
the opening "red carpet" with an official "denim
carpet," made from 35% recycled cotton fabric -a reflection of ISKO's eco-friendly approach as
the company produces more than 200 million
meters of denim per year.
"The event, will take place on 15 March, at Mack
Sennett Studios in Los Angeles, is supported by
the Turkish Ministry of Culture and Tourism and
will aim to showcase Turkey's vision and
strength within the fashion and textile industries.
The official denim carpet, will begin at 8:30 p.m.,
which will be followed by a cocktail party.
Source : www.einews.com
Guess Inc.'s Philanthropic Marketing Push
Guess Inc. is parlaying its denim heritage into an
ambitious campaign to prevent sexual violence.
The campaign was launched on 17 March and
will continue till Denim Day on April 23, when
activists plan to wear jeans to raise awareness
about sexual assault.
Peace Over Violence
Denim Day April 23,2014
The LA based company is integrating its three
retail brands — Guess, G by Guess and Guess
Factory — into a singular marketing initiative for
the first time. Over 400 stores in the U.S. and
Canada are unveiling window displays, signs
and denim pins worn by staff with messages like
“my jeans protest violence.”
“Because the message is so rooted in denim, so
true to our heritage, when we heard about Denim
Day it felt impossible for us not to participate in a
bigger way,” said Amber Tarshis, Guess’ senior
vice president of North American marketing.
Besides tapping into its customer e-mail list and
social media accounts to spread the word,
Guess will also be running print ads in the May
books of Vanity Fair, Teen Vogue and Lucky
magazine. Public service announcements also
will hit the Internet, through
WhoWhatWear.com, Upworthy.com, V
Magazine’s Web site, a Teen Vogue-sponsored
newsletter and an e-mail blast from Lucky.
This is the largest philanthropic marketing effort
in Guess’ 33-year history. Tarshis said it is pivotal
today for fashion brands to be both progressive
and charitable. “Our customer wants to make a
difference and wants to get involved,” she said.
“They’re looking at companies to be more
philanthropic and more socially and
environmentally responsible. The consumer
demand and the corporate interest for making a
difference are coming together like never
before.”
Denim Day originated in 1997 after an Italian
court overturned a rape conviction because the
judges felt that, since the victim was wearing
tight jeans, she must have helped her rapist
remove her jeans and given consent. The
following day, the women in the Italian
Parliament came to work wearing jeans in
solidarity with the victim. Peace Over Violence, a
Los Angeles-based nonprofit, sponsors Denim
Day in the U.S. As part of the promotion, the
Guess Foundation is contributing $100,000 to
Peace Over Violence to help fund its crisis
hotline, teen dating programs and other
activities.
Tarshis said the company also is involving its
workforce of 9,200 people and carrying the
message north of the border to Canada, where
Peace Over Violence has never sponsored
Denim Day. It’s also hosting Los Angeles Mayor
Eric Garcetti, Police Chief Charlie Beck and
musician Aloe Blacc to a press conference at its
downtown L.A. headquarters on Denim Day.
“That’s the real value: the reach,” she said.
Source : www.wwd.com
March 2014
DENIM CLUB INDIA 07
Denim Club : Your Window To The World Of Denim
Apparel - Dyeing Solutions
Denim Packages by Dystar
Passion for Denim
With a history of over 100 years of producing
Indigo, DyStar has developed to a solution provider
for the Denim Industry. Dystar’s commitment in
areas such as product quality, innovation, their
customers, the environment, has always made
them, and will continue to make them, an important
partner in the denim supply chain. DyStar, helps
retailers and brands develop fashion and more.
DyStar Denim's core product is the patented
DyStar Indigo Vat 40% Solution. This product
represents the state-of-the-art in pre-reduced
Indigo liquid with over 10 years production
experience and customers in all parts of the world.
It allows a cleaner denim production and a
reduction of the Sodium Hydrosulfite usage by
60%-70%.
To offer outstanding service for their customer,
DyStar is represented through local specialists that
support their customers through the entire
production process, in all major denim markets. In
addition, our local machinery partners support our
customers with their tank installations. In addition
to the local support, the global team in
Ludwigshafen, Germany and their development
partners, develop the best and most innovative
solutions.
The current innovation is the development of
electrochemical dyeing technology for DyStar Indigo
Solution, together with RedElec, to meet the increasing
need for a cleaner and greener textile manufacturing
process. This technology allows to eliminate the usage
of Sodium Hydrosulfite completely from the process
and reduces waste water.
In addition to this, the company has a full range of
chemicals available for finishing to keep your
marketing one step ahead as well as integrated
solutions for garment processing with an
extraordinary product range and world-wide
service.
The Denim Package
 Patented DyStar Indigo Vat 40% Solution
representing the state-of-the-art Indigo
technology
 Cassulfon D for fashionable denim effects
 Sera® process auxiliaries to complement
Controlled Coloration
 Lava® Laundry auxiliaries for washing,
dyeing, spraying, curing, coating, printing,
finishing
Lava® Dyes help achieve bright shades
and dark colors on denim and also offer
great possibilities in creating wash effects
due to their excellent decolorization with
permanganate and accelerator. Coloration
can be done at a low temperature and
great light and wash fastness can be
achieved without pre-cationaization or
binders.
Lava Dyes support a sustainable dyeing
process due to lower energy and water
consumption.
 Lava® U Garment Denim Wash Training
Through LAVA U the company offers
training on popular denim wash effects for
creative teams. Each class includes a mix
of classroom learning and discussions,
practical application exercises, and
opportunities to design and execute your
own garments!
 DyStar staff and partners on your
doorstep in all major markets
 Global support from the DyStar Denim Team
to provide expertise for your production
 Through close links with denim retailers, we
support all parts of the denim supply chain
 Innovative solutions for the denim Industry
Source : www.dystar.com
March 2014
DENIM CLUB INDIA 08
Denim Club : Your Window To The World Of Denim
Industry - Network
Denim Club Welcomes Recent Members of
Denim Business Network
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March 2014
DENIM CLUB INDIA 09
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First-ever
Directory of Denim
Businesses & Professionals
Denim Club is compiling the first, and the
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segments of denim value chain, viz.
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Display & PackagingMachinery
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Testing & CertificationBrands
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Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company:
Indorama Industries Ltd., India
Segment: Fibre
& Yarn
Indorama Industries Limited (IIL), is part of
Indorama Corporation (IC). Established in
1976 in Indonesia and headquartered in
Singapore, Indorama is the largest producer of
polyester in the world. The company has
manufacturing plants in Asia, Europe, North
America, and Africa.
Indorama’s products are shipped to more than
90 countries across the world and it is home to
19,000 employees worldwide and is fast
emerging as the most watched player amongst
the textile companies in India.
Indorama Industries Limited is producing
INVIYA®, a world-clas spandex fibre, in India.
The biggest advantage with INVIYA® is that it
comes with highly trained and skilled Product
Management Team that is supported by a fully
functional Technical Customer Service
support centre and staff that understands
every market application.
Being lightweight, soft and very stretchable
with exceptional elasticity, INVIYA® imparts
any normal fabric a perfect fit and stretch,
without diluting the great comfort element.
INVIYA® fibre can stretch over 5-6 times of its
original length and it has excellent recovery as
well as shrinkage to match the requirements of
garments.
Inviya has a wide range of applications and is
being used in the apparel industry, technical
texiles and furnishing industry. Some of the
applications in the appare industry are
mentioned below:
 Swimwear-Lifestyle and Performance
 Sportswear: Athletic, aerobic, and
exercise apparel
 Denim and Bottom weight fabrics
– Stretchable Jeans
 Work-wear
The fibre is designed to be combined with
other types of fibers to create unique apparel
and non-apparel products with different
properties and characteristics. Inviya® can be
used with.
 Cellulosic materials such as viscose
 Cotton
 Synthetic fibers like polyester and nylon
The company is conscious of its obligations to
the environment and society at large and its
manufacturing facility at Baddi is a zero waste
discharge plant. The company is aiming to be
a responsible organization for improving the
environment and living conditions of the
community. Indorama is continuously striving
to take a leadership position in CSR activities.
Mr. Shalendra Vasudeva
Chief Marketing Officer
[email protected]
+91 172 661 9400
www.inviya.com