327 Hoke Smith Building

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327 Hoke Smith Building
EXTENSION WINTER CONFERENCE
Conference Agenda
January 18 - 20, 2012, Rock Eagle 4-H Center
Wednesday, January 18
9:30 – 10:00 District Registration and Material Pick-up
NE: Callaway SE: Bankers NW: Rich SW: Hastings
10:30 – 11:15 State Faculty Registration, EMC Classroom
10:30 – 11:15 District Meetings
NE: Callaway SE: Bankers NW: Rich SW: Hastings
11:30 – 12:30 Lunch, Dining Hall
12:30 – 1:00 Move to Opening Session – check emails, make phone calls, cabin check-in
1:00 – 2:00 Opening Session, Auditorium
Dr. Beverly Sparks, Associate Dean for Extension
Dean J. Scott Angle, College of Agricultural and Environmental Sciences
Dean Linda Kirk Fox, College of Family and Consumer Sciences
2:00 – 2:30 Break, Sutton Hall
(Posters and Exhibits setup between 2:00 and 6:15 - Sutton Hall West)
2:30 – 5:00 Program Area Meetings – Agents and State Staff
ANR: Hastings 4-H: Callaway FACS: Bankers
6:15 – 7:15 Dinner, Dining Hall
7:30 – 9:00 Dessert Reception and Poster/Exhibit Session, Sutton Hall West
Poster Session Coordinated by Mark von Waldner, GACAA
Thursday, January 19
6:30 – 7:45
Breakfast, Dining Hall
8:15 – 9:45
Small Group Rotation I
1. Public Value – Location A
2. Demystifying Extension Funding and Understanding the Farm Bill – Location B
3. Technology to Deliver Extension Programming, Brian Watson – Location C
9:45 – 10:15 Break, all buildings with small group rotations / water available all day
10:15 – 11:45 Small Group Rotation II
1. Public Value – Location A
2. Demystifying Extension Funding and Understanding the Farm Bill – Location B
3. One of the following:
-Technology to Deliver Extension Programming, Brian Watson – Location C
-Extension Resources for the Farm to School Initiative, Judy Ashley – Location D
-Future Farmstead and Extension Programming, Steve Brown, Craig Kvien, Vicki
Garrick, and Simone du Boise - Location E
11:45 – 12:00 Move to Lunch - check email, make phone calls, network
12:00 – 1:00 Lunch, Dining Hall
1:00 – 1:15
Move to Small Group Rotation – check email, make phone calls, network
1:15 – 2:45
Small Group Rotation Three
1. Public Value – Location A
2. Demystifying Extension Funding and Understanding the Farm Bill – Location B
3. One of the following:
Modified 1/4/2012
2:45 – 3:15
3:15 – 4:45
6:15 – 7:30
7:45 – 9:45
Technology to Deliver Extension Programming, Brian Watson – Location C
Extension Resources for the Farm to School Initiative, Judy Ashley – Location D
Break, all buildings with small group rotation classes / water available all day in training
period locations
Training Period One - Concurrent in-service trainings
Dinner, Dining Hall
Entertainment and Dessert Reception, EMC Pavilion
Driftwood Band / Networking Opportunities
The Driftwood Band has decades of diverse musical experience. Their music is peppered
with elements of country, rock, bluegrass, blues and jazz. The many cover tunes they
perform; include an impressive list of rock and Americana including songs from Johnny
Cash, the Rolling Stones, Lyle Lovett, The Band, Levon Helm, Bob Dylan, Ian Tyson, Bruce
Springsteen, Mark Knopfler, The Byrds, Gram Parsons, Emmy Lou Harris, Gillian Welch,
The Grateful Dead, Jerry Garcia, J.J.Cale, John Prine, Jackson Browne, Norman Blake,
Peter Rowan, Leon Russell, Townes Van Zandt, Steve Earle, Tom Waits, T-Bone Burnett,
Warren Zevon, Van Morrison, and the list goes on.
Informal Pickin’ & Grinnin’ will be held after the band’s performance, EMC Pavilion
Friday, January 20
6:30 – 7:45 Breakfast, Dining Hall
(Checkout of cabins by 8:15)
8:30 – 10:00 Training Period Two - Concurrent in-service trainings
10:00 – 10:30 Break, Auditorium
10:30 – 12:00 Keynote Speaker – Ron Cates of Constant Contact
Building lasting relationships with your existing customers and members drives business
success. Making that happen is called “Engagement Marketing.” Having an Engagement
Marketing strategy is the key to inspiring your most passionate customers and advocates
to: have conversations with you and fellow customers, share stories and opinions, and
share your content with their own social circle. During this keynote, you’ll discover the
three components that lead to Engagement Marketing success:
• Providing an excellent customer experience,
• Making connections that engage your audience and enable an ongoing dialog, and
• Using social media to continue the dialog and engage a broader audience.
You will see models of how other small businesses, non-profit associations, and
organizations combine email marketing and social media marketing in order to build
connections, monitor feedback, share interesting content and drive toward business
success.
Modified 1/4/2012

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