Laço is a non-profit association Strategic Objectives



Laço is a non-profit association Strategic Objectives
About Laço
Laço is a non-profit association
Significantly improve the prevention,
early diagnosis and treatment of
breast cancer in Portugal.
• Founded in 2000
• Executive committee of 5 women
• Non-profit association
• Negligible administrative costs
• Pro bono professional partners
Strategic Objectives
• Communication: Change the
perception of breast cancer in
Portugal through ongoing
educational campaigns, thereby
leading to changes in behavior by
all stakeholders
• Fundraising: Raise funds to
support breast cancer projects
that have a major impact on a
significant number of people
through structural change
• Impact: Evaluate the projects
supported to confirm that
maximum impact is being
Breast Cancer in Portugal
1 out of every 11 women will get breast cancer
• 4500 new cases every year & the
incidence of breast cancer is
increasing each year
• 1500 women in Portugal die from
breast cancer every year making it
one of the leading causes of death
among women in Portugal
• With early detection and correct
treatment, there is a 90%
probability of survival.
Realizações 2001-2009
• Laço has raised in excess of 3,000,000€
through events, donations, cause-related
marketing partnerships and corporate
• Public information campaigns on TV,
outdoor, press, radio, leafleting,
workshops and internet (including
Facebook and Youtube) to bring breast
cancer into the public eye
Laço’s Impact - Financial Grants I
• Over 1,400,000€ to the Breast Cancer
Screening Programme, which included the
purchase of 6 fully-equipped mammogram units
(between 2001- 2009).
• Financial support of the “Consulta de Risco
Familiar" Project at the IPO in Lisbon which
identifies and counsels families with the BRCA1
and BRCA2 genetic mutations (2006 and 2007).
Laço’s Impact - Financial Grants II
• In 2007, Laço donated 375,000€ to
the Hospital de S. João in Porto for
the creation of a Centre for Excellence
in the Diagnosis and Treatment of
Breast Cancer.
• Laço has committed 500,000€ for the
creation of a Centre for Excellence in
Lisbon at Hospital Sta. Maria
scheduled to open in 2010.
Fashion Targets Breast Cancer
Laço has the licence in Portugal for this
• Gains momentum every year
• “Must-Have” fashion
• A direct line of communication
with women in Portugal
• A vehicle for large scale
• Campaign retail partners to
date include Lanidor,
women’secret and Continente
2010 Fundraising Objective
Raise 500.000€ to support
• creation of a Center for
Excellence in each region
• further expansion of the
screening programme
• public awareness and
information projects
Events and Campaigns 2010
• “Ser Solidário” cashpoint
• Laço 10 year anniversary
and relaunch of site
• 10th Annual Laço Lunch
(International Women’s Day)
• Fashion Targets Breast
Cancer – 5th anniversary
with Lanidor - April
Events and Campaigns 2010
• 10th annual Laço Golf Challenge
with Quinta da Marinha Oitavos
Golfe - June
• Mini regional golf tournaments
• October – Breast Cancer Month
• Fashion Targets Breast Cancer Collection by women’secret 2010 Outubro
Patrocinadores Principais 2009
Pro Bono Partners
The services and products donated throughout the year by our pro bono partners
enable Laço to keep overhead costs to a minimum.
Câmara Municipal de Cascais
Central Models
Fernandes e Terceiro
Image Factory
JCM Gabinete de Contabilidade e Assistência Fiscal
Kenton Thatcher Photography
Miopia Design
Morais Leitão Galvão Teles Soares da Silva Advogados
Oitavos Dunes
Porter Novelli
White Box Studio
Board 2010-2012
Board of Directors
Lynne Archibald, Presidente
Robin Carney, Vice-presidente
Amy Herrick, Tesoureira
Fiscal Council
Deborah de Mello, Presidente do Conselho Fiscal
Fátima Airey, Membro do Conselho Fiscal
Anna Calissendorff, Membro do Conselho Fiscal
General Assembly
Laço Associação de Solidariedade Social
Rua dos Encontros da Luz, 27 loja
Adroana 2645-628 Alcabideche
Apartado 134
2751-092 Cascais
Isabel Mayer Martinha, Presidente
Jacqueline Sarbib, Secretária
Tel.: 21 460 5160
Fax:21 324 4204
Email: [email protected]
Medical Council
Dr. Fatima Vaz
Dr. José Carlos Marques
Dr. Maria João Cardoso
NIF 506658864
NIB Banco Totta 0018 0003 1047 3197 020 58
Registo IPS 10/04 F/S 23 e 23 verso do livro
Nº 2 das instituições com fins de saúde
Isenção de IRS 08/03/04
Papel oferecido por Pioneer

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