atlanta radio summary

ATLANTA RADIO SUMMARY
June 2015
1
Top Radio Life Groups
Atlanta
Country
CHR
Rock
Talk
Spanish
Urban
Sports
Religious
AC
2
The Atlanta Metro Radio Spectrum
3 Book Average: April/May/June PPM Data
Adults 25-54
8.1
COUNTRY
Adults 18-49
27.7
URBAN
8.8
COUNTRY
28.1
URBAN
WUBL-FM
94.9 The Bull
4.9
WVEE-FM
V 103.3
9.4
WUBL-FM
94.9 The Bull
5.4
WVEE-FM
V 103.3
11.1
WKHX-FM
Kicks 101.5
3.2
WAMJ-FM
Majic 107.5
4.2
WKHX-FM
Kicks 101.5
3.4
WAMJ-FM
Majic 107.5
3.5
WALR-FM
Kiss 104.1
5.9
11.3
WHTA-FM
Hot 107.9
5.6
10.4
CHR
CHR
WWWQ-FM
Q100 99.7
5.5
WHTA-FM
Hot 107.9
4.4
WWWQ-FM
Q100 99.7
5.6
WALR-FM
Kiss 104.1
5.1
WWPW-FM
Power 96.1
4.9
WSTR HD3
Streetz 94.5
2.0
WWPW-FM
Power 96.1
5.7
WSTR HD3
Streetz 94.5
2.8
WWWQ HD3
OG 97.9
1.8
WWWQ HD3
OG 97.9
1.9
10.3
ROCK
WSRV-FM
97.1 The River
4.9
4.4
WRDA-FM
Radio 105.7
2.9
WCNN-AM
680 The Fan
WNNX-FM
Rock 100.5
2.5
WZGC-FM
WQXI-AM
8.5
TALK
97.1 The River
4.2
3.2
1.8
WRDA-FM
Radio 105.7
3.2
WCNN-AM
680 The Fan
1.1
92.9 The Game
2.3
WNNX-FM
Rock 100.5
2.2
WZGC-FM
92.9 The Game
1.9
790 The Zone
0.3
WQXI-AM
790 The Zone
0.2
AM 750
5.1
WABE-FM
90.1 FM
2.3
WFSH-FM
The Fish 104.7
WYAY-FM
All News 106.7
1.1
WPZE-FM
WVFJ-FM
WBZY-FM
SPANISH
El Patron 105.3
1.9
ROCK
WSRV-FM
SPORTS
WSB-AM
1.9
9.6
6.7
TALK
SPORTS
WSB-AM
AM 750
4.1
4.5
WABE-FM
90.1 FM
1.7
WFSH-FM
The Fish 104.7
4.0
Praise 102.5
3.2
WYAY-FM
All News 106.7
0.9
WPZE-FM
Praise 102.5
3.0
The Joy FM 93.3
1.1
WVFJ-FM
The Joy FM 93.3
0.9
8.8
RELIGIOUS
9.3
2.3
WBZY-FM
AC
SPANISH
El Patron 105.3
2.3
7.9
RELIGIOUS
10.3
AC
WSB-FM
B 98.5
5.8
WSB-FM
B 98.5
6.4
WSTR-FM
Star 94.1
3.5
WSTR-FM
Star 94.1
3.9
Source: Mon–Sun 6A-12M, P25-54, P18-49, Metro, Average Quarter Hour Shares. Atlanta June 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
3
Station Ownership Groups
CALL LETTERS
FREQUENCY
FORMAT
CALL LETTERS
iHeartMedia
FREQUENCY
FORMAT
Cumulus
WUBL-FM
94.9 FM
Country
WNNX-FM
100.5 FM
Active Rock
WBZY-FM
105.3 FM
Regional Mexican
WKHX-FM
101.5 FM
Country
WWPW-FM
96.1 FM
Pop Contemporary Hit Radio
WYAY-FM
106.7 FM
All News
WRDA-FM
105.7 FM/96.7 FM
Alternative
WWWQ-FM
99.7 FM
Pop Contemporary Hit Radio
WGST-AM
640 AM
News Talk
WWWQ-FM HD2
98.9 FM
Uplifting Country
WWWQ-FM HD3
97.9 FM
Classic Hip Hop
CBS Radio
WZGC-FM
92.9 FM
All Sports
Lincoln Financial Media
WAOK-AM
1380 AM
News Talk Information
WSTR-FM
94.1 FM
Hot Adult Contemporary
WVEE-FM
103.3 FM
Urban Adult Contemporary
WQXI-AM
790 AM
All Sports
WSTR-FM HD3
94.5 FM
Urban Contemporary
Cox Radio, Inc.
WSB-FM
98.5 FM
Adult Contemporary
Provident Broadcasting Co.
WSRV-FM
97.1 FM
Classic Hits
WVFJ-FM
WSB-AM
750 AM
News Talk Information
Radio One, Inc.
WALR-FM
104.1 FM
Urban Adult Contemporary
City of Atlanta
WABE-FM
90.1 FM
News Talk/Public Broadcasting
Clark Atlanta University
WCLK-FM
91.9 FM
680 AM
Contemporary Christian
WPZE-FM
102.5 FM
Contemporary Inspirational
WAMJ-FM
107.5 FM/97.5 FM
Urban Adult Contemporary
WHTA-FM
107.9 FM
Urban Contemporary
W275BK
102.9 FM
Classic Hip Hop
Salem Communications
Adult Contemporary
Dickey Broadcasting Group
WCNN-AM
93.9 FM
All Sports
4
WFSH-FM
104.7 FM
Contemporary Christian
WGKA-AM
920 AM
News Talk Information
A Tale of Three Cities
Atlanta diversity is well
represented throughout
the Metro area.
Don’t use just a ranker
to mirror your buy!
5
A Tale of Three Cities
Don’t Overbuy Any Demographic Group!
% Black
of A25-54
Station
93%
WVEE-FM
93%
WALR-FM
90%
WHTA-FM
89%
WAMJ-FM
98%
WPZE-FM
43%
WFSH-FM
86%
WSTR-FM HD3
64% WWWQ-FM HD3
18%
WSB-FM
17%
WWWQ-FM
36%
WZGC-FM
88%
WCLK-FM
14%
WWPW-FM
12%
WSB-AM
22%
WCNN-AM
8%
WSTR-FM
6%
WSRV-FM
18%
WYAY-FM
11%
WABE-FM
55%
WQXI-AM
8%
WVFJ-FM
5%
WNNX-FM
3%
WKHX-FM
2%
WUBL-FM
2%
1%
WRDA-FM
WBZY-FM
BLACK A25-54 (40% of Atlanta's 25-54 Demo)
15,800
9,900
7,200
6,700
5,700
3,500
3,100
2,000
1,900
1,700
1,500
1,400
1,200
1,100
700
500
500
400
400
300
200
200
200
200
100
0
Source: PPM Apr15, May15, June15 Atlanta Metro, Sorted by AQH Audience of “Black” Persons 25-54, Mon -Sun 6a-12m
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
6
A Tale of Three Cities
Don’t Overbuy Any Demographic Group!
% Hispanic
of A25-54
HISPANIC A25-54 (11% of Atlanta's 25-54 Demo)
Station
96%
WBZY-FM
17%
WWWQ-FM
14%
WSB-FM
15%
WWPW-FM
24%
WABE-FM
11%
WSB-AM
17%
WNNX-FM
15%
WRDA-FM
9%
WSRV-FM
8%
WFSH-FM
26%
WVFJ-FM
6%
WAMJ-FM
3,300
1,700
1,500
1,300
1,000
1,000
800
800
800
700
500
500
400
400
400
400
300
200
200
200
100
100
100
12% WWWQ-FM HD3
7%
WSTR-FM
4%
WUBL-FM
2%
WVEE-FM
4%
WHTA-FM
6%
WSTR-FM HD3
5%
WZGC-FM
4%
WKHX-FM
5%
WYAY-FM
2%
WCNN-AM
1%
WALR-FM
2%
WQXI-AM
2%
0%
WCLK-FM
WPZE-FM
0
0
0
Source: PPM Apr15, May15, June15 Atlanta Metro, Sorted by AQH Audience of “Hispanic” Persons 25-54, Mon -Sun 6a-12m
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
7
A Tale of Three Cities
Don’t Overbuy Any Demographic Group!
% Other
of A25-54
Station
94%
WUBL-FM
85%
WSRV-FM
78%
WSB-AM
68%
WSB-FM
66%
WWWQ-FM
71%
WWPW-FM
92%
WKHX-FM
85%
WSTR-FM
83%
WRDA-FM
49%
WFSH-FM
77%
WNNX-FM
65%
WABE-FM
76%
WCNN-AM
59%
WZGC-FM
77%
WYAY-FM
67%
WVFJ-FM
24% WWWQ-FM HD3
5%
WVEE-FM
6%
WALR-FM
6%
WHTA-FM
5%
WAMJ-FM
43%
WQXI-AM
8%
WSTR-FM HD3
11%
WCLK-FM
4%
2%
WBZY-FM
WPZE-FM
OTHER A25-54 (49% of Atlanta's 25-54 Demo)
8,300
7,400
7,200
7,100
6,500
6,300
5,300
5,300
4,300
3,900
3,500
2,600
2,500
2,400
1,500
1,400
800
800
600
500
400
300
300
200
100
100
Source: PPM Apr15, May15, June15 Atlanta Metro, Sorted by AQH Audience of “Other” Persons 25-54, Mon -Sun 6a-12m
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
8
Life Group Breakdown
• Atlanta’s Top Life Groups
• AQH Share
‣ 3 Book Average Ranker
‣ 6 Month Trenders
‣ Demographic Profile
April/May/June
9
Country
WUBL-FM
WKHX-FM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
10
Country
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
11
Country
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
12
Country
WKHX-FM/Cumulus
Demographic Profile
Age Breakout
WKHX-FM
Male: 37.4%
Female: 62.6%
Black: 3.1%, Hispanic: 4.5%, Other: 92.4%
Median Age: 47
WUBL-FM/iHeartMedia
WUBL-FM
Male: 44.7%
Female: 55.3%
Black: 2.7%, Hispanic: 3.4%, Other: 93.9%
Median Age: 40
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
13
CHR
WWWQ-FM
WWPW-FM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
14
CHR
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
15
CHR
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
16
CHR
WWWQ-FM/Cumulus
Demographic Profile
Age Breakout
WWWQ-FM
Male: 45.9%
Female: 54.1%
Black: 17.2%, Hispanic: 17.0%, Other: 65.8%
Median Age: 35
WWPW-FM/iHeartMedia
WWPW-FM
Male: 36.0%
Female: 64.0%
Black: 13.8%, Hispanic: 17.9%, Other: 68.3%
Median Age: 33
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
17
Rock
WSRV-FM
WRDA-FM
WNNX-FM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
18
Rock
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
19
Rock
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
20
Rock
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
21
Rock
WSRV-FM/Cox Radio, Inc.
Demographic Profile
Age Breakout
WSRV-FM
Male: 69.5%
Female: 30.5%
Black: 5.2%, Hispanic: 7.7%, Other: 87.1%
Median Age: 48
WRDA-FM/iHeartMedia
WRDA-FM
Male: 52.4%
Female: 47.6%
Black: 4.7%, Hispanic: 13.9%, Other: 81.5%
Median Age: 32
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
22
Rock
WNNX-FM/Cumulus
Demographic Profile
Age Breakout
WNNX-FM
Male: 69.4%
Female: 30.6%
Black: 7.8%, Hispanic: 12.5%, Other: 79.7%
Median Age: 44
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
23
Talk
WSB-AM
WABE-FM
WYAY-FM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
24
Talk
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
25
Talk
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
26
Talk
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
27
Talk
WSB-AM/Cox Radio, Inc.
Demographic Profile
Age Breakout
WSB-AM
Male: 52.6%
Female: 47.4%
Black: 10.7%, Hispanic: 4.6%, Other: 84.7%
Median Age: 57
WABE-FM/City of Atlanta
WABE-FM
Male: 59.3%
Female: 40.7%
Black: 14.1%, Hispanic: 14.1%, Other: 71.8%
Median Age: 56
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
28
Talk
WYAY-FM/Cumulus
Demographic Profile
Age Breakout
WYAY-FM
Male: 69.8%
Female: 30.2%
Black: 22.7%, Hispanic: 2.4%, Other: 74.9%
Median Age: 54
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
29
Spanish
WBZY-FM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
30
Spanish
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
31
Spanish
WBZY-FM/iHeartMedia
Demographic Profile
Age Breakout
WBZY-FM
Male: 63.0%
Female: 37.0%
Black: 0.7%, Hispanic: 94.4%, Other: 4.9%
Median Age: 33
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
32
Urban
WVEE-FM
WAMJ-FM
WALR-FM
WHTA-FM
WSTR-FMHD3
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
33
WWWQ-FMHD3
Urban
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
34
Urban
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
35
Urban
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
36
Urban
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
37
Urban
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
38
Urban
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
39
Urban
WVEE-FM/CBS Radio
Demographic Profile
Age Breakout
WVEE-FM
Male: 45.4%
Female: 54.6%
Black: 91.8%, Hispanic: 2.1%, Other: 6.1%
Median Age: 35
WALR-FM/Cox Radio, Inc.
WALR-FM
Male: 49.1%
Female: 50.9%
Black: 93.1%, Hispanic: 1.1%, Other: 5.8%
Median Age: 51
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
40
Urban
WAMJ-FM/Radio One, Inc.
Demographic Profile
Age Breakout
WAMJ-FM
Male: 39.6%
Female: 60.4%
Black: 88.2%, Hispanic: 5.8%, Other: 6.0%
Median Age: 47
WHTA-FM/Radio One, Inc.
WHTA-FM
Male: 48.3%
Female: 51.7%
Black: 87.2%, Hispanic: 5.9%, Other: 6.9%
Median Age: 31
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
41
Urban
Demographic Profile
Age Breakout
WSTR-HD3/Lincoln Financial Media
WSTR-FM HD3
Male: 43.7%
Female: 56.3%
Black: 88.0%, Hispanic: 6.0%, Other: 5.9%
Median Age: 26
WWWQ-HD3/Cumulus
WWWQ-FM HD3
Male: 62.2%
Female: 37.8%
Black: 64.9%, Hispanic: 16.7%, Other: 18.4%
Median Age: 35
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
42
Sports
WZGC-FM
WCNN-AM
WQXI-AM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
43
Sports
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
44
Sports
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
45
Sports
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
46
Sports
Demographic Profile
Age Breakout
WCNN-AM/Dickey Broadcasting Group
WCNN-AM
Male: 90.5%
Female: 9.5%
Black: 20.5%, Hispanic: 1.9%, Other: 77.6%
Median Age: 50
WQXI-FM/Lincoln Financial Media
WQXI-FM
Male: 93.5%
Female: 6.5%
Black: 50.9%, Hispanic: 1.9%, Other: 47.3%
Median Age: 50
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
47
Sports
WZGC-FM/CBS Radio
Demographic Profile
Age Breakout
WZGC-FM
Male: 82.5%
Female: 17.5%
Black: 34.3%, Hispanic: 40.0%, Other: 61.7%
Median Age: 45
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
48
Religious
WFSH-FM
WPZE-FM
WVFJ-FM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
49
Religious
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
50
Religious
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
51
Religious
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015, Dec 2014
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
52
Religious
WPZE-FM/Radio One, Inc.
Demographic Profile
Age Breakout
WPZE-FM
Male: 33.4%
Female: 66.6%
Black: 97.6%, Hispanic: 0.2%, Other: 2.3%
Median Age: 46
WFSH-FM/Salem Communications
WFSH-FM
Male: 34.5%
Female: 65.5%
Black: 47.1%, Hispanic: 5.5%, Other: 47.4%
Median Age: 33
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
53
Religious
Demographic Profile
Age Breakout
WVFJ-FM/Provident Broadcasting Co.
WVFJ-FM
Male: 48.0%
Female: 52.0%
Black: 15.3%, Hispanic: 17.3%, Other: 67.4%
Median Age: 44
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
54
Adult Contemporary
WSB-FM
WSTR-FM
Ranker A25 – 54
Ranker A18 – 49
Source: Avg. Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc., All Rights Reserved.
55
Adult Contemporary
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
56
Adult Contemporary
6 Month Trenders
A18-49
A25-54
Source: Metro, AQH Audience Share, P25-54, P18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015, Mar 2015, Feb 2015, Jan 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
57
Adult Contemporary
WSB-FM/Cox Radio, Inc.
Demographic Profile
Age Breakout
WSB-FM
Male: 42.2%
Female: 57.8%
Black: 13.1%, Hispanic: 9.9%, Other: 77.0%
Median Age: 41
WSTR-FM/Lincoln Financial Media
WSTR-FM
Male: 41.7%
Female: 58.3%
Black: 7.5%, Hispanic: 9.4%, Other: 83.2%
Median Age: 41
Source: Metro, Sorted by Avg Comp for Persons 6+, Mon - Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Median Age based on AQH Person for Persons 6+, Mon - Sun 6A-12M
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved.
Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
ERP & Height: www.FCCInfo.com
58
Rankers
• Metro
• Average Quarter Hour Persons
• 3 Book Average Ranker
April/May/June
59
Metro AQH Persons
Adults 25-54
Source: Metro, Sorted by AQH Persons, 25-54, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
60
Metro AQH Persons
Men 25-54
Source: Metro, Sorted by AQH Men, 25-54, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
61
Metro AQH Persons
Women 25-54
Source: Metro, Sorted by AQH Women, 25-54, Mon – Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
62
Metro AQH Persons
Adults 18-49
Source: Metro, Sorted by AQH Persons, 18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
63
Metro AQH Persons
Men 18-49
Source: Metro, Sorted by AQH Men, 18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
64
Metro AQH Persons
Women 18-49
Source: Metro, Sorted by AQH Women, 18-49, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
65
Rankers
• Metro
• Ethnicity; Other
• Average Quarter Hour Persons
• 3 Book Average Ranker
April/May/June
66
Metro Other AQH Persons
Adults 25-54
Source: Metro, Sorted by AQH Persons Other, 25-54, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
67
Metro Other AQH Persons
Men 25-54
Source: Metro, Sorted by AQH Men Other, 25-54, Mon – Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved
68
Metro Other AQH Persons
Women 25-54
Source: Metro, Sorted by AQH Women Other, 25-54, Mon–Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
69
Metro Other AQH Persons
Adults 18-49
Source: Metro, Sorted by AQH Persons Other, 18-49, Mon – Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
70
Metro Other AQH Persons
Men 18-49
Source: Metro, Sorted by AQH Men Other, 18-49, Mon – Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
71
Metro Other AQH Persons
Women 18-49
Source: Sorted by AQH Women Other, 18-49, Mon – Sun 6A-12M. Atlanta Jun 2015, May 2015, Apr 2015
Copyright © 2011-2014 used with permission of iHeartMedia Revenue Platforms, all rights reserved. Copyright © 2015 Nielsen Audio Inc. All Rights Reserved.
72
Thank You!
Market President – Justin Schaflander
404.962.7010
[email protected]
Senior Vice President of Sales – Jason Mosher
404.962.7046
[email protected]
Valuable Findings from Your Partner in Radio
73