Sponsorship Opportunities Handbook

2015
Sponsorship Opportunities Handbook
Make your business STAND OUT through
Chamber Sponsorship Opportunities
800 Country Club Road
Harrisonburg, VA 22802
Phone: 540-434-3862
Fax: 540-434-4508
[email protected]
www.hrchamber.org
Chamber Members:
Table of Contents
Get More for Your Investment!
Annual Banquet 3
The Harrisonburg-Rockingham Chamber of Commerce
is pleased to present the 2015 Sponsorship Opportunities
Handbook. This handbook outlines the major sponsorships
and marketing opportunities available exclusively to our
members.
The Advocate 4
Business After Hours 6
Business Smarts Seminars 6
Sponsorship with the Harrisonburg-Rockingham Chamber
of Commerce is an excellent way to market your business
and promote your commitment to the community. Chamber
events and programs are highly publicized, and so are their
sponsors. Your company’s brand name is included in collateral
materials and print advertising to help you lock in valuable
public recognition.
Business This Week Sponsorship 6
Leadership Harrisonburg-Rockingham 7
Connections2011 7
The Chamber’s Sponsorship opportunities allow members to
sponsor the events and programs that are of greatest interest
to them. Choose the sponsorships that are best for your
company based on the marketing impact you want to make.
Golf Tournament 8
Public Policy Events 8
ValleyFest 9
For further information on the Chamber’s programs and
sponsorship opportunities, please contact Ashley Gordon at
540-434-3862 x 108.
Blue Ridge Music Festival 10
Website Sponsorship 11
Thank you for your support!
Sponsorship Policy 11
Sincerely,
Frank M. Tamberrino
Chamber President
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2015
Annual Banquet &
Awards Ceremony
Date: January 8 @ the JMU Festival Conference & Student Center
The Chamber’s Annual Banquet & Awards Ceremony is the
largest member-only event of the year, with more than 500
business and community leaders.
Platinum Event Sponsors
D
L
O
S
$1,500 each - 1 Available
The banquet is an opportunity to celebrate our accomplishments
during the year, promote our plans for the future, and also to
recognize outstanding individuals and organizations in the
community. The Chamber presents awards to the Business Person
of the Year, Entrepreneur of the Year, Community Champion
and also a Farm Family Stewardship award recognizing sound
environmental practices in family farming.
• Four dinner tickets in preferred seating
• Company brand name and/or logo included in all
collateral materials and print advertising
• PowerPoint slideshow during dinner
• Sponsorship acknowledgement the night of the event
Thanks to Shenandoah Valley Regional Airport
Award Winner Table Host Sponsors
$500 each - 4 3 Available
Dessert Sponsor
• Two dinner tickets
• Table card acknowledging sponsorship to guests
• Sponsorship acknowledgement the night of the event
• Two dinner tickets
• Table card acknowledging sponsorship to guests
• Sponsorship acknowledgement the night of the event
$500 - 1 Available
Thanks to Farm Credit of the Virginias
Annual Report Sponsors
$500 each - 3 2 Available
Reception Sponsors
$300 each - 14 13 available
• Two Dinner Tickets
• Company brand name and/or logo included in
the Annual Report and on extencded report on
website
• Sponsorship acknowledgement the night of the
event
Thanks to First Bank & Trust Co.
• One dinner ticket
• Company logo displayed as reception sponsor in the
reception area
• Sponsorship acknowledgement the night of the event
Thanks to Virginia Poultry Federation
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About the Advocate
The Advocate is the Harrisonburg-Rockingham Chamber of
Commerce’s quarterly newsletter. Distributed in February, May,
August and November, the newsletter highlights Chamber and
community events, legislative initiatives, member features and
much more!
Quality Readership
The Advocate is either a 12 or 16-page glossy
publication in full color.
With a qualified readership of more than 23,000
people, The Advocate is read by some of the region’s top
professionals. As an advertiser, you can be sure that your
message is reaching senior-level management in most
major industries doing business in the region, such as
banking, education and construction. State and local
government officials and the local media are also on the
Chamber’s publication distribution list.
Distribution
The Advocate is mailed to Chamber members four times
a year.
Twice each year, in May and August, the newsletter is
also inserted into approximately 22,000 copies of the
Daily News-Record (DNR). The DNR, Harrisonburg’s
local newspaper, is one of the most trusted sources of
information for people throughout Harrisonburg and
Rockingham County.
When you take into account the nationally-proven
formula of 2.5 readers per issue, your message has the
potential to reach upwards of 57,000 people. With a
history of publication spanning more than a century,
the DNR delivers to residents in the city and county.
To ensure that our advertisers receive maximum
visibility, every issue of The Advocate is also placed
on the Chamber’s website at www.hrchamber.org
for viewing and downloading. The website generates
more than 15,000 page views each month.
Advertise in 3 Ways
For more information:
Advertising in The Advocate is reserved exclusively for
Chamber members. There are three ways to advertise in this
valuable publication, making it easy for your company to
reach its marketing goals by targeting your desired audience,
receiving positive recognition and gaining visibility.
Ashley Gordon
Director of Marketing & Communications
Harrisonburg-Rockingham Chamber of Commerce
800 Country Club Road
Harrisonburg, VA 22802
P: (540) 434-3862 ext. 108
E-mail: [email protected]
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Advertise in 3 Ways
Publishing Schedule:
Quarterly Issues
Winter ‘15
Spring ‘15
Summer ‘15
Fall ‘15
Publication Date
February
May
August
November
Ad Deadline
January 16
April 17
July 17
October 16
Insert Deadline
January 30
May 1
July 30
October 30
1. Design a Clever Ad
Quarter-page, half-page and full-page ads are available. See pricing information below.
Ads should be submitted in a pdf format to [email protected].
2. Insert a Flyer
Insert an 8.5”x 11” flyer into the newsletter mailing. The process is easy:
Reserve space for your flyer by contacting Ashley Gordon at 540-434-3862 x 108. Then, deliver 900 copies of your flyer to the Chamber Office, 800 Country Club Road, by the deadline listed above and we’ll take care of the rest!
Inserts may be color or black-and-white, single or double-sided. Paper weight may not exceed 20
pounds. All flyers must be exactly the same, even in color, per postal regulations. Cost: $200.00
*Please Note: Flyers are only inserted into the newsletter mailing to Chamber Members. Your flyer will
not appear in the Daily News-Record.
3. Sponsor it All!
full page
As an Advocate sponsor, you will receive an ad and your logo beneath the
mailing label so it’s the first thing people see when they get their mail. Cost: $200.00
quarter page
half page
Full Page Ad
7.75”x 10.5”
Half Page Ad
Quarter Page Ad
7.75”x 5.25”
3.875”x 5.25”
Full run
$550 for one issue
Full run
$300 for one issue
Full run
$150 for one issue
Members-only run
$400 for one issue
Members-only run
$225 for one issue
Members-only run
$125 for one issue
Full Run: 23,000 copies, Members only: 800+ business decision makers
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Reservations Required: To
advertise in The Advocate,
members must reserve a space
in advance by contacting Ashley
Gordon at (540)434-3862 x 108
or [email protected] Space is
limited and granted on a firstcome, first-served basis. If flyers
are not received by deadline after
a space has been reserved full fees
will still be charged.
P: (540) 434-3862 x 108
www.hrchamber.org
Business
After Hours
Business After Hours (BAH) events are premier
networking opportunities, offering guests the
chance to meet people representing products and
services in a relaxed setting. BAH’s are typically held
the third Thursday of the month, 5-7pm, at locatio
HarrisonbRockingham area.
Hosting a Business After Hours will give your business high visibility within the
Chamber’s media outlets: our website, The Advocate, and our weekly e-blast. The
sponsor is responsible for all food and refreshment costs and door prizes. As a sponsor,
you are entitled to showcase any promotional materials regarding your business or new
product highlights.
The event may be held at your location, or a location of your choosing. Business After
Hours have been held in restaurants, retail stores, banks, and more. In addition to
meeting new people, making contacts and winning door prizes, attendees have enjoyed
tech demonstrations, tours, and business showcases. You may partner with another
company or non-profit to share this sponsorship.
2015 BAH Schedule
1/15: Non-Profit Roundtable
2/19: VBS Mortgage
3/5: Harrisonburg Homes Team
3/19: Collins Center
4/16: Litten & Sipe
5/7: Primerica/Harpers
5/21: Crossfit
6/18: Commenwealth One
7/16: The Heritage Museum
8/20: First Bank & Trust
9/3: Mountain View Dental
9/17: Stone Hill Construction
10/15: Christopher Williams Jewelers
(Hburg lcoation)
11/19: Wheeler real Estate
12/10: Evergreen Homes
Business After Hours are sponsored through early 2017, with the exception of the NonProfit Roundtable.
January BAH - Non-Profit Roundtable
Platinum Sponsorship - $500.00 (includes company logo in all collateral
materials promoting the event)
Contact Volunteer BAH
coordinator Kate Renalds
at 540-908-5391 or
[email protected]
Business Smarts Breakfast Series
Cost for Series: $500
The Chamber, in collaboration with the Shenandoah Valley
Small Business Development Center and Service Corps of
Retired Executives (SCORE), offers a monthly breakfast
series with networking and guest presentations, the second
Friday of each month from 7:30-9:00AM at American
National University (formerly National College), 1515
Country Club Road in Harrisonburg.
Sponsorship includes company logo in all collateral
materials and print advertising, a table-top sign with your
logo at the sign-in desk on the day of the event and the
opportunity to display your business cards or any other
collateral materials at the seminar.
Business This Week (E-blast)
“Business This Week,” the Chamber’s weekly electronic
newsletter, is an excellent advertising tool that reaches
over 3400 people each week. This unique sponsorship
opportunity offers you the ability to reach businesses and
individuals that traditional marketing cannot because the
newsletter is sent exclusively to Chamber members. Your
company will be recognized as a sponsor and your company
logo or banner ad will be prominently featured within the
e-mail.
Cost Per Year - $1,500
2 Available
• Includes logo and hyperlink to your website
Quarterly ads available at $500.00. These ads are great for timely announcements, sales, etc.
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Leadership HR
Program
Leadership Harrisonburg-Rockingham, a ninemonth program (August - May ), is an avenue
for the development of tomorrow’s community
leaders. This is a way for a new employee, or
one who is moving up the company ladder, to
make valuable contacts while building lifelong
relationships with other business people in the
community. Investing in this networking and
training program is an outstanding retention
tool and shows your commitment to your
employee’s future.
Luncheon Sponsor - $200 each
Monthly
• Company logo on invitations to the session
• Acknowledgement at the event
Graduation Luncheon Sponsor - $1,000
May 2015• Company brand name or logo prominently displayed at the event
• Company brand name or logo on invitations
• Company representative will have the opportunity to introduce your
company at the reception
Connections2015
Connections2015 is the largest business-to-business networking event of the year!
Fall 2015 | JMU Festival Conference & Student Center
Platinum Event Sponsor - $1,500
2 Available
• Press Release announcing the sponsorship (i.e.
Connections2014 presented by your company name)
• Booth Space equivalent to the standard 10’x10’ space
provided to other exhibitors. The two Platinum sponsors
shall have first choice of booth location on the layout.
Requests for additional space, electricity, etc. will be
honored when possible.
• Inclusion of logo and/or acknowledgement in all
collateral materials
• Exclusive listing for all electronic media including radio
and television
• PowerPoint showing continuously during the event in
the Ballroom (share equal time with other major event
sponsor).
• Signage at the event
• Logo included in Chamber Advocate if sponsorship is
secured before the publication’s deadline
Speaker Sponsor - $500
BAH Sponsor - $500
1 Available
2 Available
• PowerPoint showing prior to the Speaker
• Company logo included on invitations
• Signage at the event
• PowerPoint showing continuously during the Business
After hours
• Signage at the event
Exhibit Sponsor - $500
3 Available - this sponsorship is used to offset the cost of the facilty,
keeping the cost lower for booth rental
• Company logo included on invitations
• Signage at the event
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Golf Tournament
The Annual Golf Outing is an event for members to network, and
experience a day of fun. Sponsorships for this event help offset the
cost for the course rental and all of the amenities associated with the
golf tournament, including lunch.
September 2015 | Location: TBD
Luncheon Sponsor - $1000
Corporate Sponsors
• One foursome to play in event
• Acknowledgement in all collateral
materials and print advertising
• Opportunity to put promotional
items in golfer goodie bags (est. 175
items)
• Signage opportunities at luncheon
site (provided by sponsor)/
placement of collateral material on
tables
• Four free golfers plus hole
sponsorship
• Signage opportunities on day of
event
Post-Tournament Sponsor
$300
Beverage Cart Sponsor - $500
1 Available
Contest Sponsorships
$150 each
1 Available
• Two golfers
• Company logo displayed on
beverage carts
• Longest Drive
$100
• Straightest Drive
• Closest to the Pin
Platinum Event Sponsors
$1500 each
1 Available
1 Available
• 1 Foursome to play in event
• Top billing on all collateral materials
and print advertising
• Sponsorship acknowledgement in
radio advertisements
• Opportunity to put promotional
items in golfer goodie bags (est. 175
items)
• Signage opportunities on day of
event. Large signboard displayed on
site.
• One golfer
• Signage opportunities on day of
event
P
Before August 15 - $500
After August 15 - $550
Cart Sponsors
$500 each
1 Available
• Two golfers
• Company logo displayed on golf
carts
Special Citation
Pre Session Legislatvie Breakfast- $500
ublic policy
2 Available
A legislative preview session is held in the fall, offering
Chamber members a chance to interact with state
legislators about the upcoming legislative session.
Economic Forecast - $250
2 Available
Post Session Legislative Breakfast- $500
The Economic Forecast, also known as Groundhog Day, held
in early February, brings city and county officials together
to report on their successes and what’s in the pipeline for
the future. TThere are typically 80-150 members attending
this breakfast. Sponsorships underwrite breakfast cost for
attendees.
2 Available
In the spring, legislators give a recap of the General
Assembly session and insight into new laws and
regulations.
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te
Platinum Event Sponsor - $3500
1 Available
• Press Release announcing the sponsorship (i.e.
ValleyFest Beer & Wine Festival presented by your
company name)
• Exclusive listing for all electronic media including radio and
television
• Top billing in all print material including Admission
Tickets, Brochures, Posters, and print advertising
• Special recognition in The Advocate and on the website
• VIP 10x10 booth space with table and 2 chairs - additional
space if applicable to business (i.e. car dealer)
• Display space for 2 banners (Sponsor Provides)
• 25 complimentary admission tickets
• Opportunity to participate as a Ticket Outlet
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oneforof the most
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popular and successful programs offered by the Chamber!
popular Richmond-based group - Carbon Leaf.
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ontouring.
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can Music Award, and recorded the music for Universal’s Curious
thousands of attendees each year.
George II Soundtrack in 2010! The band will entertain the crowd
with a blend of Folk-Rock, Americana, Celtic, Bluegrass, Rock and
Patrons will enjoy sampling from breweries, microbreweries,
Pop music.
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wineries.
festival
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Country/Bluegrass
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crowd. Many
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holders at Massanutten attend, mixing local residents with
niche of music lovers to come and experience the festival for the first
guests.
time.”
Performing for the crowd before Carbon Leaf, from Noon to
Location
Sponsor
4:00 p.m., is a local favorite -The Hackens Boys. The Hackens Boys
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Entertainment Sponsorship - $8000
1 Major Sponsor or 2 Available
• Billing in print materials to include brand names, corporate
name and/or logos where applicable
• Print Advertising - regional media plus specialty
publications, when possible
• Special Recognition in The Advocate and on the website
• Display space during the Festival
SOLD
D
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Continued on page 5
Corporate Sponsors - $500
each
6 Available - Display space for one (1) Banner at Festival
Photo By Ville View Photography
Entrance
• Logo inclusion on all marketing materials and on website
• 5 complimentary admission tickets
- Banners behind the band and in front of the stage.
(Sponsor will be responsible for providing banners)
- Other promotional materials (i.e. inflatables, etc.) to be
displayed, but will need to be confined to the stage area
and must be removed after the sponsored band has
finished performing.
Glassware Sponsors - $500 each
1 Each Available
• Giveaways during the bands’ live performances at the
break times. This must be limited to distributor or
brand memorabilia and not to include alcohol
• 25 complimentary admission tickets
Beer Mug Sponsor
SOLD
• Logo inclusion on beer mugs given to attendees
• Logo inclusion on all marketing materials and on
website
• 5 complimentary admission tickets
Exclusivity - One sponsor may choose to underwrite both entertainment
Wine Glass Sponsor
sponsorships, thereby becoming the exclusive entertainment sponsor. An
• Logo inclusion on wine glasses given to attendees
• Logo inclusion on all marketing materials and on website
• 5 complimentary admission tickets
exclusive sponsor will have all of the above-mentioned benefits, signage
privileges extended for the duration of the entertainment, additional tickets
and first right of acceptance to be the exclusive entertainment sponsor the
following year.
Tee-Shirt Sponsor - $500 each
Patrons - $250 each
1 Available
• Logo inclusion on all ValleyFest Tees
• Logo inclusion on all marketing materials and on website
• 5 complimentary admission tickets
• Logo inclusion on all marketing materials and on website
• 2 complimentary admission tickets |9
Blue Ridge
Music Festival
The Blue Ridge Music & BBQ Festival is on it’s way to becoming on of the Chamber’s most popular events for the community.
Sanctioned by the Kansas City BBQ Society, the event features
BBQ teams, live music, craft and food vendors, activities for kids
and more.
Platinum Event Sponsor - $3,000
1 Available
• Press Release announcing the sponsorship (i.e. Blue Ridge Music
& BBQ Festival presented by your company name)
• Exclusive listing for all media in-cluding radio, television & website
• Top billing in all print materials including admission tickets, brochures, posters, The Advocate and print ads
• VIP Booth space at the event
• Display space at event for up to 3 banners including at Festival
•
•
•
•
Entrance
Recognition during announcements throughout the Festival
Option to be a ticket outlet for event
Company logo included on official Festival t-shirt
25 Complimentary Admission Tickets
Battle of the Bands Sponsor - $2000
Gold Sponsor - $1500
• Banner prominently displayed at Battle of the Bands stage
• Exclusive listing for all electronic media related to Battle of the
Bands
• Billing in print materials including brochures, posters, The
Advocate and print ads
• Booth space at the event
• Recognition during announcements throughout the Festival
related to the Battle of the Bands
• Company logo included on official Festival t-shirt
• 20 Complimentary Admission Tickets
3 Available
• Billing in print & electronic materials including brochures, posters,
The Advocate, web and print ads
• Booth space at the event
• Display space at event for up to 2 banners including one near
Festival Entrance
• Company logo included on official Festival t-shirt
• 10 Complimentary Admission Tickets
D
L
SO
Silver Sponsors - $500
5 Available
• Billing in print & electronic mate-rials including brochures,
posters, The Advocate, web and print ads
• Display space at event for 1 banner
• 5 Complimentary Admission Tickets
Bronze Sponsors - $250
5 Available
• Billing in print & electronic materials including brochures, posters,
The Advocate, web and print ads
• 2 Complimentary Admission Tickets
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Website Sponsorship
www.hrchamber.org
The Chamber’s website receives an average of 17,000
hits per month. Visitors to the site can find all of the
information they need:
Your sponsorship will be seen 24/7 on the home page • Calendar of Chamber and community events
of the Chamber’s website. The Chamber’s website is • Great restaurants, accommodations, and attractions
widely accessed by more than 800 Chamber members,
in the Harrisonburg-Rockingham area
the Harrisonburg-Rockingham community, and tens of • Employment opportunities
thousands of global users looking for regional information. • Relocation information
• And much more!
Website sponsorships are an easy, effective way to show
off your company’s goods and services. Your sponsorship Cost per year: $600
includes an advertisement (2”wide x 1” tall) with a Cost per month: $50
hyperlink to your website that is accessible to visitors
24/7. Members are not charged based on the number of
times their ad is seen or clicked on.
Sponsorship Policy Statement
All sponsorships shall be awarded to the first business
or individual respondent. Businesses or individuals
sponsoring an amount of $1,500 or more per event
will have the right of first acceptance for three
consecutive years. After this time, sponsorships may
be extended by the current sponsor provided there are
no other requests for a particular opportunity.
Businesses or individuals sponsoring an event in the
amount of $1,500 or above will have an exclusive
sponsorship, which means that other businesses in
their Chamber classification cannot be an additional
sponsor of the same event at the same level. However,
sponsorships below the $1,500 may be of the same
classification.
All sponsorship opportunities, available as of January
1st, will be published in the Chamber’s Sponsorship
Handbook, which is accessible on the website at www.
hrchamber.org. To determine what sponsorships are
currently available, please check the individual event or
program pages.
Sponsorship opportunities shall be announced using
the Chamber’s communication tools, including print,
electronic and web-based media.
The Chamber reserves the right to accept or reject
sponsorships and also reserves the right to amend this
policy at any time without notice, provided that any
such amendment will not affect sponsorships that have
already been paid for.
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Reservation Form
Company Name: ____________________________________________________________________________________
Contact Name: ______________________________________Title: ___________________________________________
Company Address: ___________________________________________________________________________________
City: ___________________________________________ State: ____________________ Zip: _____________________
Phone: ___________________________________________Fax: _____________________________________________
E-mail: ____________________________________________________________________________________________
Check the sponsorships that
meet the marketing needs of
your company:
Annual Banquet
x Platinum Event $1,500
p Award Table Host $500
x Dessert $500
p Reception $250
p Annual Report $500
x Photography $300
p Preferred Table of 8 $550
p Table of 8 $450
p Individual Seats $60 # _____
Business After Hours
p BAH January Non-Profit
Roundtable Sponsor
Business Smarts Breakfast
p Sponsor $500
Business This Week
p Year Sponsor $1,500
p Quarterly Sponsor $500
Blue Ridge Music Festival
p Platinum $3000
p Battle of the Bands $2000
p Gold Sponsor $1500
p Silver Sponsor $500
p Bronze Sponsor $250
Connections 2015
p Platinum Event $1,500
p BAH Sponsor $500
p Speaker Sponsor $500
p Exhibit Sponsor $500
Golf Tournament
p Platinum Event $1,500
p Luncheon Sponsor $1000
p Corporate $550
p Post-Tournamnet $300
p Cart Sponsor $300
p Beverage Cart $300
p Longest Drive $150
p Straightest Drive $150
p Closest to the Pin $150
Public Policy
p Economic Forecast $250
p Pre-Session Legislative Breakfast $500
p Post-Session Legislative Breakfast $500
ValleyFest
x Platinum Event $5,000
x Major Entertainment Sponsor $8,000
x Location $2,500
p Corporate $500
x Beer Mug Sponsor $500
p Wine Glass Sponsor $500
p Tee Shirt Sponsor $500
p Patron Sponsor $250
p Admission Tickets $20 # _______
Website - www.hrchamber.org
p Website - Per year $600
p Website - Per month $50
Total $ _________________________
Leadership HR Program
p Welcome Reception $350
p Luncheon Sponsor $200
p Graduation Luncheon $350
NOTE: In order to become a Sponsor, total payment must be received with this form. Priority positions and sponsorships will be
determined on a first come, first served basis.
Enclosed is my check in the amount of $ _________. Payable to: HRCC, 800 Country Club Road, Harrisonburg, VA 22802
Please charge my credit card:
o American Express
o Visa
o Mastercard
o Discover
Card #: ____________________________________________________ Exp. Date: _______________________
CVC Code (3-digit code on the back of your credit card): _____________________________________________
Cardholder Name: _________________________________Signature: __________________________________
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