Ford of Canada 1904-2004
Transcription
Ford of Canada 1904-2004
Ford of Canada 1904-2004 James C. Mays An Old Autos Pictorial Roll Call Ford of Canada 1904-2004 An Old Autos Pictorial Roll Call James C. Mays Syam Publishing Windsor, Ontario N9C 1B4 Copyright Ó 2003 by James C. Mays All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the publisher. The Ford, Frontenac, Meteor, Mercury, Monarch, Lincoln and Fordson names and their trademarked symbols are the property of the Ford Motor Company of Canada, Limited. They are used in this book for identification purposes only. All images are courtesy of the Ford Motor Company of Canada,Limited. National Library of Canada Cataloguing in Publication Mays, James, 1953Ford of Canada, 1904-2004: an Old Autos Pictorial Roll Call / James C. Mays. ISBN 0-9697958-6-6 1. Ford Motor Company of Canada--History. 2. Automobile industry and trade--Canada--History. I. Title. HD9710.C24F673 2004 338.7'6292'0971 Layout by Old Autos Publications Inc. Bothwell, Ontario NOP 1C0 Made in Canada First Edtion ABCDE C2003-905713-5 Dedication To every one of us from St. John¹s to Victoria and from Tuktoyaktuk to Pelee Island who has ever had a Ford in our garage or in our hearts. Introduction It began in 1904 at Gordon McGregor¹s wagon works in Walkerville, Ontario. The market was ripe; two other Canadian firms were already building horseless carriages. McGregor and Henry Ford teamed up to supply Canada and virtually all of the British Empire with automobiles. The company grew. The brilliantly designed Model T shaped our nation as mightily as did the St. Lawrence River and the Canadian Pacific Railway. Automobile manufacturing was seasonal because most cars were built and sold in warm weather. By serving Empire markets in the Southern Hemisphere, Ford became the first automobile manufacturer to employ workers year round. Mass production and the Model T were a winning combination for the company and the country. Within fifteen years the Ford Motor Company of Canada, Limited was the largest single manufacturer and taxpayer in the Dominion. The company served King and Empire in World War One. Its engineers are credited with the invention of the motorized ambulance. Those engineers also created a school truck in 1918. Children in Edmonton were the first in the world to ever ride a bus to school. There was no profit from 1931 to 1934. As the economically disastrous Dirty Thirties ground on, millions desperately sought work, food and shelter. While Canadians suffered, Nazi Germany and Imperial Japan prepared to dominate the world. Sacrificing mightily in World War Two, Ford collaborated fully with archrival GM Canada to build more than half a million Canadian Military Pattern trucks. Ford dedicated 82 percent of its vast facilities to building war machines and the other 18 percent for the manufacture of essential home front vehicles throughout the Dominion and the Empire. The world changed rapidly after 1945. There were strikes, including the infamous 99-day work stoppage at Ford, as workers demanded a collective voice at the bargaining table. Ford¹s lucrative export markets dried up as the Empire and its colonies gave way to a new British Commonwealth of completely independent nations. Here at home, new post-war products included Monarch, Mercury trucks and Meteor. After the war, Ottawa tinkered with taxes in a bid to balance the budget. In doing so, the federal Ministry of Revenue nearly destroyed the entire domestic automobile industry. Ford, GM and Chrysler lobbied hard for change and finally got it in 1948. In 1949, Britain¹s oldest colony was welcomed into Confederation. The country was complete, a mari usque ad mari from sea to sea. In Windsor, clerks at Ford moved the onetime Dominion of Newfoundland from the Export column to Domestic Sales. The conflict in Korea disrupted manufacture from 1950 to 1953. Ford marked its 50th anniversary in 1954. As domestic automobiles grew longer, lower and wider, Canadians by the thousands turned to small thrifty European cars. Many of them were Fords, sourced from Dagenham and Cologne. The Cold War, the atomic bomb and the space race between the USA and the USSR frightened the world. AutoPact changed the face of manufacturing and the nation in 1965. Canadian factories were the first to experience the global village as they were plugged into a duty-free continental system. Our distinct heritage was diminished as such glorious names as Monarch, Meteor, Frontenac and Mercury trucks quietly disappeared. They were replaced with hip, groovy cars like the youth-oriented Mustang and Cougar. While the snappy models were built in the United States, their drive trains were sourced in this country. Throughout the Seventies and the Eighties, Ford built and sold an increasingly larger number of smaller cars. We bought chubbycheeked sub-compact Pintos and Canada-only Bobcats. Mavericks and Comets were as common as snow in January. Technology advanced. The company diversified, selling its tractor division in 1986 while taking on Volvo, Aston-Martin, Land Rover and Jaguar. All outstanding shares of the Ford Motor Company of Canada, Limited were purchased by the parent company in 1996, yet another watershed. Today, the Ford Motor Company of Canada, Limited stands on the threshold of its second century. This mighty powerhouse has enormous potential yet to be unleashed, a leader and an innovator for many years to come. As you enjoy this pictorial celebration of a great automaker and its offerings, keep this in mind‹had there been no Gordon McGregor, no Henry Ford, no Model T, our nation would not what it is today. James Mays Windsor, Ontario 2007 Biography Mays family's folklore includes the tale that James' first word was not mama or dada--it was Buick. His mouth was immediately washed out with soap, because he was born into the home of respectable Nash people. The kid grew up passionately loving fourwheeled vehicles, especially the Nash, Hudson, Rambler and American Motors nameplates. A respected authority on collectable cars, trucks and tractors, his special area of knowledge is the Canadian automotive industry, its personalities and unique products. His book, Rambler Canada: The Little Company that Could was named Best Read by the Ontario Librarians Association in 2003. Mays is a graduate of Andrews University in Michigan and Concordia University in Montreal. As an educator, he taught in some of the last one-room schools in the Maritimes. A meticulous researcher, he writes with insight and humour. The award-winning author has 32 books to his credit, including eight automotive histories. Mays is prolific; he writes more than 300 articles a year, contributing to periodicals in France, Canada, the UK and the USA. His features are found in V-8, Toy Cars & Models, Reader's Digest, OEM Off-Highway and Automobile Quarterly. His columns appear regularly in Old Autos--Canada's newspaper for the enthusiast and Old Cars, the largest and oldest of the American hobby newspapers. He is a staff writer for Vintage Truck, Antique Power and Belt Pulley. A member of the Society of Automobile Historians and the Historical Automobile Society of Canada, Mays lives with his cat Fluffy in Olde Sandwich Town, a heritage neighbourhood in Windsor, Ontario, Canada's Motor City. An accomplished chef and the author of five books of recipes, Mays won the Millenium Food & Beverage Award from Vogue magazine for his cookbook trilogy, You Can't Get Mad Vegan Disease. His historical commentary is heard regularly on The Morning Shift, broadcast on CBC Radio One in Windsor. On the home front, he pens the monthly history column for Scoop. A permanent collection of his automotive works is housed at the University of Windsor's Leddy Library in the James Mays Collection. 1905 After inking a deal to build Fords in the Dominion of Canada on August 17, 1904, the first Model C was completed in October. It was largely an assembled car; parts were ferried to Walkerville from across the Detroit River. Records show that 25 of the two-cylinder automobiles were built by the end of the year, all of them 1905 models. Another 98 were completed during 1905, seven of them the larger Model B. 1 1906 The new and improved Model N debuted for 1906. It boasted a zippy four-cylinder engine that was capable of hitting speeds of 45 miles an hour. A total of 101 Fords were built that year: 76 were exported and 25 retailed domestically. 2 1907 A Model R joined the Ford family in 1907. It featured running boards and other mechanical improvements. The company built 327 vehicles during the year, most of them the highly popular, $500 Model N. 3 1908 The 1908 Model S rode on a 120-inch wheelbase. A new sales campaign, “Watch the Fords go by!” was launched. It became one of the most famous advertising slogans in history and used by the company for nearly forty years. Production was off ever so slightly to 324 units, though 112 Fords were exported. None were shipped to Prince Edward Island after March 26 because the legislature in Charlottetown banned all automobiles. 4 1909 The first 1909 Model T rolled out the factory doors in October of 1908. It was an astonishingly simple vehicle with its 100-inch wheelbase and nearly foot-high ground clearance. A Model T could go just about anywhere. Ford of Canada opened a wholly owned subsidiary in Australia during the year. Folks throughout the Empire recognized the new Ford’s ruggedness immediately, snapping up 367 of the 486 Ts built here during the year. 5 1910 Model T production reached 1,280 units in 1910. The company boasted 118 employees at the end of 1910, up from 17 in 1904. The 797 Fords sold domestically had four doors instead of three like the American versions and were built with left-hand or right-hand drive because Nova Scotia, New Brunswick and British Columbia laws all required driving to the left. 9 1911 The Commercial Roadster was offered in both 1911 and 1912. His Majesty¹s Royal Canadian Post Office purchased three Model Ts to deliver mail in Toronto. The company was reorganized under a Federal charter and recapitalized at $1 million. A total of 2,805 Fords were built in 1911 and 1,806 were exported. 10 1912 While Dearborn did not build trucks until 1917, Ford of Canada did. These 1912 Royal Mail trucks made letter delivery faster than ever. The payroll department issued cheques to 565 employees that year. Records also show that 60 percent of all Fords were exported in 1912. 11 1913 Fords were strategically packed inside of boxcars for shipment. A total of 6,556 Model Ts were sold throughout the Dominion in 1913. Freight rates to Calgary or Vancouver added $75; Hamilton, Ontario $15; Montreal $25 and Saint John, New Brunswick $32.50. No longer imported, the company began building its own engines on May 20, 1913. Ford owners in the Yukon were advised to add 60 percent wood alcohol to their rads for winter driving. 12 1914 The most elegant and most expensive Ford in the 1914 lineup was the Town Car. Production reached 14,401 units in total and Canadians bought 9,973 of them. Of the 5,627 automobiles registered in Manitoba, 2,057 were Fords. As a colony of Great Britain, our country was plunged into World War One in August. 13 1915 Engineers at Ford of Canada are credited with having invented the motorized ambulance. Many conversion kits were shipped to France in 1915. Each Model T ambulance could whisk two wounded soldiers away from the front lines. Lifesavers that they were; the ride was unforgiving as no Model T ever had shock absorbers. One became so famous it was nicknamed “Susan”. Most soldiers referred to them as “galloping bedsteads.” 14 1916 Folks in Sherbrooke, Quebec began buying Fords from the Sherbrooke Motor Mart in 1913. Here, the 1916 models are lined up in the snow. Canadians bought 24,441 Fords that year. Advertising boasted that if all the Fords sold to date were lined up bumper-to-bumper they would stretch from Toronto to Calgary. The company made moving pictures and distributed them to movie houses throughout the Dominion at its own expense to back the federal government’s War Bond effort. 15 1917 The 1917 Coupelet was improved, charmingly finished and refined so much that advertising noted that “In the background above is a prominent Toronto residence.” Sales for the year reached 49,947 units. Ottawa instituted a temporary Income Tax to pay for the war. With an assessment of $1,782,094 Ford of Canada promptly became the nation’s largest single taxpayer. 16 1918 Never built or sold in the US, Ford introduced an $850 One-Ton truck in 1918. Targeted to farmers who faced severe labour shortages because more than 600,000 men were at war, the new truck saved Ottawa from instituting food rationing. Gordon McGregor offered to shut down the factories and send workers to reap the harvest that lay rotting in the fields. Newly recruited soldiers were sent instead. On November 11, the war ended. A total of 61,661 Canadian soldiers gave their lives for King and Empire. 17 1919 Hearses were an all too familiar sight throughout the land as The Spanish Flu swept the nation in 1918 and 1919 and claimed more than 60,000 lives. The carefully crafted coachwork on this 1919 Ford TT was built by the Canadian Commercial Body Company, Limited of Windsor, Ontario. The chassis cost $625. 18 1920 This 1920 Special Body Open Bus was photographed in front of William Van Horne’s mansion in Montreal. The starter was a $100 option on open cars that year and standard equipment on closed models. A total of 31,805 Fords was sold domestically in 1920. 19 1921 A 1921 Model T Tow Truck was a common sight throughout the Dominion. The sturdy vehicle could pull its own weight. 20 1922 Another engineering coup for Ford of Canada was the invention of the “School Truck.” Children in Edmonton were the first in the world to ever ride in such a conveyance, back in 1918. By 1922, school buses were an integral part of Canadian life. Gordon McGregor, founder of the Ford Motor Company of Canada, Limited died in surgery in Montreal. He was 49 years old. Lincoln joined the Ford family in 1922 and 23 of the luxurious cars were imported. 21 1923 The 1923 Model T Runabout carried a price tag of $405. The company built 80,864 passenger cars during the year, of which 38,479 were exported. 22 1924 The 1924 Ford Coupe listed for $665, including a $24.99 luxury tax for Ottawa. Total production for the year was 72,176 units. Domestic sales were 37,812 units, down substantially from the 42,385 units sold the previous year. 23 1925 As practical as a Model T, the inexpensive Fordson tractor revolutionized farming. This photo was taken in January of 1925 at the factory. A total of 2,298 Fordson tractors were sold throughout the country that year. Since 1918, six Fordson tractors had been imported into the Dominion of Newfoundland. 24 1926 One of 61,150 Touring cars sold in 1926, this Ford made history when Edward Flickenger, Ford of Canada¹s chief photographer and Dr. Perry Doolittle trekked across the country after backing into the Atlantic Ocean in Halifax on September 8, 1925. Twenty-two days later in Vancouver, they symbolically poured a vial of Atlantic water into the Pacific. It was the first time a car had driven across the country without leaving Canadian soil. Where no roads existed, the Ford travelled by rail, using special flanged wheels. 25 1927 Henry’s Lady bowed for the very last time in 1927. The final version of the Model T weighed in at a hefty 1,961 pounds, 761 pounds more than its 1909 predecessor. Records show that 22,701 Fords were sold before production of the car that put Canada on wheels was forever halted. A total of 39 Fords were imported into the Dominion of Newfoundland that year. Records also show that 45 Lincolns were imported into Canada and sold that year. 26 1928 W.C. Campbell, president of the company, had the honour of driving the first of the new Model A Fords off the line. The stylish new car was followed out the door by 32,959 more Fords in 1928. An additional 230 Model As were imported from the US as were 50 luxurious Lincolns. 27 1929 This Model A was one of 41,399 Ford automobiles sold throughout the Dominion in 1929. Phaetons were still popular with Canadians but would disappear from the market within ten years. Not a single new Fordson tractor was sold anywhere in the country during the year. 28 1930 This Model A Ford tow truck was one of 8,766 domestically built trucks sold in 1930. The HD 1 1/2-ton sold for $761. Another 52 Step-N-Drive trucks were imported from the US. Newfoundlanders bought 179 Ford cars and trucks during the year. 29 1931 It was a momentous occasion when the millionth Ford rolled out the doors on March 24, 1931. The most expensive Ford in the lineup that year, the maroon-coloured Town Sedan listed for $750. The effects of the stock market crash were evident as only 16,565 Fords were built in 1931. A mere 16 Lincolns were sold that year and only 115 Fords were imported into the Dominion of Newfoundland. 30 1932 Only 2,239 Ford trucks were built in 1932, the lowest production run in 15 years. This Grain & Stock model could carry 70 bushels of wheat. With a 8-inch stock racks in place, it could transport animals. Ford trucks were powered with the trusty four-cylinder power plant, now tweaked to 50 horsepower. The assembly plant in Montreal was closed during the year. A mere sixteen Ford cars and three Ford trucks were exported to the Dominion of Newfoundland this year. 31 1933 Pretty to look at, the Ford Tudor Sedan drew few buyers in 1933 as the Dirty Thirties ground on relentlessly. Domestic sales dropped to 9,177 units. There were 19 sales in Newfoundland but only three of the cars had V-8 engines. Seven Canadians bought Lincolns and records show that for the first time, ten British Fords were imported to Canada from Dagenham. 32 1934 The Standard Tudor boosted sales in 1934. While the company was still in the red, domestic sales jumped to 14,442 Fords. Lincoln sales held steady at seven units for the year. Of the 116,890 automobiles produced by the entire Canadian industry, 41.57 percent of them were Fords. 33 1935 This is one of the 405 stylish Sedan Delivery trucks built in 1935. A total of 6,955 Ford trucks were manufactured and sold in the Dominion that year. The Ford Motor Company of Canada, Limited declared its first profit since 1931 on domestic and export sales of $46.3 million. Ford owned 46.4 percent of the domestic market in 1935. 34 1936 Among the 21,014 Fords sold here at home during 1936 was this V8 Deluxe Tudor Touring Sedan. Records show that 180 of the beautiful new Lincoln Zephyrs were built in Windsor and another 98 were imported from the US. Sourced from the UK, 60 British Fords found favour with Canadian purchasers. Exactly 80 Ford passenger cars and 40 Ford trucks were sold in Newfoundland during the calendar year. 35 1937 The 1937 Lincoln Zephyr offered luxury at the relatively low price of $1,561.23 in the Dirty Thirties. Sales of the teardrop-shaped V12 luxury car totalled 353 units, of which 17 were built in Windsor. Only five of the larger Lincolns were sold in 1937. 36 1938 A total of 7,692 Canadian-made Fords were shipped to the Union of South Africa in 1938. Exactly 37,300 units were exported from Windsor throughout the Empire that year, adding $19.7 million in sales. The 1938 Deluxe Fordor Sedan sported such optional niceties as a second windshield wiper and two armrests. The Depression came back for a second bite and the final tally for domestic Ford sales was down to 21,631 units. Still in the black, sales for the year were $27.7 million. 37 1939 The mid-sized and mid-priced Mercury debuted for the 1939 model year with a retail price of $1,140.19 including taxes. It filled the enormous gap between the bargain basement priced Ford and the ultra-luxurious Lincoln. With its 116-inch wheelbase, Mercury offered a very comfortable ride. Canadians snapped up 873 of them during calendar year 1938. King George VI and Queen Elizabeth docked in Quebec City on May 17, 1939 where they were greeted by the cheers of half a million loyal subjects. Ford of Canada commissioned a pair of specially built Lincolns for the month-long Royal Tour. Sales records indicate that only two Lincolns were imported in 1939, no doubt they were the very same grand pair provided for Their Majesties’ visit. 38 1940 Parliament declared war on Nazi Germany on September 10, 1939. Domestic sales dwindled as Ford immediately began producing war vehicles for Canadian and Empire armies. Final domestic sales totals for 1939 were 15,700 for Ford, 3,590 for Mercury, two Lincolns, 248 Lincoln Zephyrs and 13 British Fords. This photo was taken on the grounds of the 45-acre Windsor plant in 1940. 39 1941 This Super Deluxe Convertible Club Coupe cost $1,423 and was one of 16,074 Fords sold in 1941. Automobile rationing had been in effect since April of 1940. Only civilians who could prove an “essential home front need” to the national Motor Vehicle Controller in Ottawa could purchase a new car. 40 1942 The 1,724th Mercury was produced in Windsor on March 31, 1942 “at just minutes to midnight.” The list price for the car shown below was $1,294, minus the spare tire and inner tube. For King and Empire, folks would make do, there would not be another new car for civilians until January 15, 1946. Three Panel Delivery sedans and two station wagons were exported to Newfoundland under the Emergency Civilian Defense Programme during the year. 41 1943 Ford employees turned out Scout Cars around the clock. Records show that two new Ford trucks were released to civilians in the Dominion of Newfoundland. Nine Fords were manufactured in 1943 and sold to civilians in Canada under the “essential home front needs” programme. 42 1944 Ford and GM co-operated to build more than half a million Canadian Military Trucks. Eighteen Ford passenger cars and eleven trucks were sold to civilians in Newfoundland in 1944. The Motor Vehicle Controller in Ottawa released a total of 5,980 cars, trucks and tractors of all brands to desperate Canadians that year. 43 1945 As victory drew nearer, the last Windsor Carrier was produced on April 26, 1945. Exactly twenty Ford passenger cars and one Mercury were built during 1945 for domestic civilian needs. Newfoundlanders were granted permission to purchase eight Ford passenger cars and 46 trucks. 44 1946 After a bitter 99-day strike, the first post-war Ford rolled out the doors on January 15, 1946. It was followed by 8,252 more during the year. The 2-millionth Canadian Ford was produced in August. Records show that 49 Lincolns were sold, too. It was the first time that any of the prestigious marque had passed through Canada Customs since 1941. Lincoln and Mercury were spun off into a new dealer body in 1946, doubling Ford’s presence throughout the Dominion. Ford dealers were given the upscale Monarch to sell. Salesmen promptly wrote contracts for 3,760 of them. 45 1947 Lincoln-Mercury dealers began to sell Mercury trucks after the war. Matching Ford trucks model for model, above is one of 8,099 Mercury trucks built in 1947. A total of 19 Mercury school bus chassis were shipped from Windsor. Records show that 57 Mercury trucks were exported that year. Newfoundlanders imported a total of 314 Ford cars and trucks. 46 1948 Workers produced 9,936 light-duty Ford trucks in 1948. Another 5,089 medium-duty Fords were built during the calendar year. Heavyduty trucks were returned to the production lines in 1949. The Vancouver plant, in operation since 1935, was closed in 1948. 47 1949 The Meteor took a bow in April of 1948 as a 1949 model. It sold 23,027 units in its first year on the market, making it the fourth most popular car in the country. Meteor’s introduction gave Ford of Canada five distinct brands. Advertising bragged that all of Ford products was so new that “there was nothing the same but the air in the tires.” A total of 42 Fords was exported to Newfoundland before March 31, when Britain’s oldest colony joined Confederation as Canada’s tenth province. 48 1950 A total of 6,056 Monarchs was built in 1950. The two-door “woodie” wagon was the most expensive in the stable at $3,523. It was also the last of the breed as Monarch never again offered a station wagon. There were 665 Ford-Monarch dealers and 338 Mercury-Lincoln-Meteor dealers stretched out across the land from St. Johns to Victoria. 49 1951 Meteor continued in popularity as 23,138 of Ford’s shining stars were built in 1951. The Custom Deluxe Convertible cost a cool $3,024 before the Ministry of Revenue took its share in taxes. The Ford Motor Company of Canada, Limited paid $55,885,657 in taxes this year. 50 1952 Despite the conflict in Korea and serious steel shortages at home, 37,771 Fords were built in 1952. Of that number, 503 were exported. Pictured here is a Fordor Sedan. Ford began building a new factory in Oakville, Ontario on May 2nd. 51 1953 This Consul was one of 5,237 Fords imported from the United Kingdom in 1953. Domestic sales of all Blue Ovals reached $287.4 million. Exports to other Commonwealth countries added $21.9 million to the final total. The payroll department issued $58.9 million worth of cheques to 15,604 employees that year. 52 1954 The 1954 Monarch Lucerne four-door sedan cost $3,245 at introduction time but the price was reduced by $373 in January of 1954. Monarch was just one of the fiftieth anniversary models unveiled before Ford’s 1,003 dealers at the Golden Jubilee National Conference in Toronto. Ford had a lot to be proud of at the half-century mark: it had produced 41 percent of all the cars made in this country. 53 1955 On November 10, 1954, consumers got their first peek at the 1955 Ford lineup. The Customline Fordor sedan was one of sixteen models offered. Fords ranged in price from $1,766 to a whopping $3,655 for the imported Thunderbird. The company had its best year ever as dealers put 137,644 sets of new taillights on the nations highways and byways. 54 1956 The 1957 Monarch (left) was dramatically lower, longer and wider than the 1956 Monarch. Sales were dropping for “the King of the Canadian Road,” as new car purchasers showed a strong preference for compacts and even smaller European imports. Monarch production was 10,156 units in 1956 and 8,468 units in 1957. 55 1957 The 1957 Meteor Rideau four-door sedan cost $2,947. It was one of 34,164 Meteors built during the model year. Domestic passenger car sales dropped sharply to 123,407 units at Ford because of a deep business recession. 56 1958 Introduced on September 11, 1957 at the 618 FordEdsel dealerships, the1958 Edsel was available in four series and 17 models. The lower-priced Ranger and Pacer models were built in Oakville, the more expensive Corsairs and Citations were imported from the US. Two milestones were reached during the year when the 250,000th Meteor was built on July 10 and the 1,000,000th Ford was exported on July 15. 57 1959 Sales of British Fords rose 73.1 percent during 1959. The Anglia is just one of 11,230 Fords imported from Dagenham. European imports hit an all time high, taking 23.8 percent of all domestic sales for the model year. Total sales of all Ford products were only 91,545 units, a drop of 11.3 percent from 1958. A troubled economy and a crippling steel strike were blamed for the poor showing. 58 1960 Ford dealers got the new Falcon and Mercury-Lincoln-Meteor dealers were given the1960 Frontenac. The Canada-only compact was an immediate hit, selling 9,536 units, or 20.4 percent, in its one and only year on the market. A 1961 model was readied for production but it was nixed at the last minute in favour of the larger Mercury Comet. 59 1961 The compact Econoline was one of more than 100 different Ford, Mercury and Thames truck models sold by dealers in 1961. A total of 11,690 Ford and 4,940 Mercury haulers was produced domestically in 1961. 60 1962 Designed to fill the size gap between compact and full-sized cars, Ford introduced a “senior compact” on a 115inch wheelbase for the 1962 season. The Fairlane four-door sedan was one of the 22,332 mid-sized Fords built in Oakville. 61 1963 The Canada-only Mercury 400 was an attempt to steal some of Pontiac’s sales. Unusual for the time, Mercury advertising mentioned its competition, the Pontiac Laurentian, by name. The inexpensive Big M retailed for $2,764 plus $227.37 in taxes. 62 1964 In 1964, Mercury Comet was offered in eleven models spread over three series, the 202, the 404 and the Caliente. The best selling Comet was the low-bucks 202 four-door sedan seen here, of which 5,045 were built-accounting for one out of every four Comets rolling off the line. A total of 20,400 Comets were produced in Oakville during the model year. 63 1965 The1965 Ford Mustang was introduced at the World’s Fair on April 17, 1964. The very first one was sold to an Air Canada pilot in St. John’s, Newfoundland. Mustang was a sales phenomenon. Though it was not built in this country, president Karl Scott told the press that thanks to AutoPact, Mustang’s engines, drivetrains and other components were sourced from Windsor. Base price for the pony car was $2,872. 64 1966 Seldom has there ever been an automobile with the elegance and class of the 1966 Lincoln Continental. The graceful two-door hardtop listed for $7,282, taxes included. The Ford Motor Company of Canada, Limited boasted 805 dealers across the country at the end of the calendar year. 65 1967 Ford entered the 4x4 pleasure market in 1966 with the 92-inch wheelbased Bronco. In its second year it was given seat belts and a padded dash as standard equipment. The Roadster listed for $2,886, the pickup for $2,973 and the wagon for $3,184. Sales of Bronco added to the 97,149 trucks built during the calendar year. 66 1968 Meteor celebrated its 20th anniversary in 1968 with a special Anniversary Edition. Only 514 of the Lemoyne four-door hardtops were built, each with a sticker price of $4,001. 67 1969 The imported Ford Cortina was a popular seller, finding 11,376 buyers in 1969. The two-door sedan cost $1,899 FOB when delivered in Halifax and $1,945 when delivered in Vancouver. 68 1970 Built in St. Thomas, Ontario, the company’s second go at the compact market was the Maverick, introduced for the 1970 season. Production of the Maverick reached 184,474 units in 1969, capturing 17.7 percent of the national manufacturing pie, outstripping production of all other models in the country. 69 1971 1971 Ford Torino Squire retailed for $4,055. The eight-passenger Econoline Club Wagon listed for $3,915 and the posh LTD Country Squire Wagon sold for $5,212. All three were popular sellers. The intermediate Torino returned to production in Oakville in 1971 after a year’s absence. 70 1972 1972 Ford Ranchero Squire carried a sticker price of $3,702. It could pull loads of up to 6,000 pounds. A sporty GT version of the “man-sized pickup car” was also available at both Ford and Mercury dealers. 71 1973 In its last year on the domestic market, Ford’s Cortina made its strongest showing ever. The imported Ford racked up 12,135 sales in calendar 1973. Internal projections for 1974 predicted 15,000 sales but the sudden rise of the British Pound Sterling, coupled with new, domestic federal safety regulations, ended Cortina’s long and successful Canadian run. 72 1974 MercuryLincolnMeteor dealers were given its smallest Mercury ever when the subcompact Bobcat arrived on showroom floors for the 1974 season wearing a base sticker price of $2,930. Advertised as “a lot of car for a little scratch,” folks snapped up 11,561 of the Canada-only cuties. 73 1975 The “precision-sized” Granada was introduced for the 1975 season. The handsome car drew favourable comparisons to Mercedes-Benz. Of the 302,650 units built in the Wayne, Michigan plant, 61,353 were exported, many of them to Canada. 74 1976 The Olympic Edition of the Mercury Bobcat debuted on November 11, 1975. One added $118 to the base price of $$3,358 for the special model or $278 for an Olympic Edition with a smartly upgraded vinyl interior. 75 1977 The 1977 Mercury Marquis was imported. The swanky four-door, pillared hardtop carried a list price of $6,267. Like all other Ford products, the warranty was honoured for twelve months or 20,000 kilometres at any of the 761 Ford and Lincoln-Mercury dealers throughout the country. 76 1978 Ford enjoyed its fourth best year in history with sales of 212,342 passenger cars in 1978. The all-new Lincoln Mark III was shown off in fine company alongside the classic 1940 Mark I and the 1956 Mark II. 77 1979 Ford celebrated its 75th year as a Canadian automaker in 1979. The Cruising Wagon package added $654.70 to the $5,203 sticker price on the Pinto wagon. The mod car reflected the decade and the “Me Too” generation perfectly. Pinto production returned to Canada in September as a 1980 model and 22,312 were built by year’s end. 78 1980 The handsome1980 Granada was passed up by consumers; many who opted for imports and small cars. Honda was the best selling of the lot, followed by Toyota. Assembled in Dartmouth, Nova Scotia, even Lada sold 9,300 passenger cars. Ford finished the year $50 million in the red. The company closed the foundry in Windsor and laid off the second shift at the Oakville plant. 79 1981 With a base price of $6,233, the new Escort wasn’t enough to pull the company out of the red in 1981. Losses for the year were $98.9 million. 80 1982 The 1982 Ford Bronco was little changed from last year. Truck sales dropped to 54,892 units for the model year and the company finished $107.8 million in the red, for the second year in a row. On the bright side, Escort took the honour of being the best selling car in the country in 1982. 81 1983 The downsized 1983 Mercury Marquis used Ford’s 2.3-litre engine as standard equipment but offered the snappy 3.8-litre V6 for an extra $369.80. Air conditioning added $1,064 to the sticker price and a block heater cost $24.90. The company spent $66.4 million to upgrade plants during the year. 82 1984 The first Ford 1984 Tempo rolled out the doors of the St. Thomas, Ontario plant in May of 1983. With a starting price of $7,782, it promptly rocketed to the top of the list as the most popular vehicle on the road. The Tempo GXL Diesel Sports Coupe cost a cool $9,988. 83 1985 The St. Thomas plant became the sole source worldwide for the Crown Victoria in 1985. The fullsized Ford carried a base price of $13,581. It turned out to be Ford’s best year in a long time as total domestic car and truck sales reached 308,503 units. 84 1986 The Ford XT Lariat Super Cab was just one of the 125,260 trucks sold in 1986. The F-Series took top honours as the best selling trucks in the country and Tempo was the most popular selling car in the country, again. 85 1987 The 1987 Merkur Skorpio was an upscale captive import. A total of 834 of the posh units sold during the calendar year. Tempo was the most popular passenger car and the F-series trucks the best selling vehicle. Dealers sold 193,834 new cars during the year, an increase of three percent. 86 1988 Built in St. Thomas, the Crown Victoria was purchased by 8,332 Canadians during the 1988 calendar year. It was one of a record-setting 335,875 units retailed domestically. Profits soared to $270 million on sales of $15.9 billion in 1988. Part of that profit came from the sale of the company’s wholly-owned subsidiary in the Republic of South Africa. 87 1989 Introduced in January of 1989, the tiny Festiva found 5,946 owners during the calendar year. The microFord was sold by both Ford and Mercury dealers in the “Basic-Small” segment of the market. The F-Series pickup was the top selling vehicle with 60,120 sales and Tempo was once again the Number One selling car in the nation with 48,975 units delivered. When the books closed at the end of the year, it was the second best in Ford’s eighty-five year history. 88 1990 Registrations of the1990 Ford Probe dropped to 4,406 units compared 8,810 in 1989. The sporty model was powered by a 3.0litre, electronically fuel-injected V6 engine. When some component subassembly jobs were shifted to Mexico, 140 workers in St. Thomas found themselves out of work. Substantial losses by the Australian and New Zealand subsidiaries plunged Ford of Canada into the red by $57 million. 89 1991 The 1991 Mercury Grand Marquis Colony Park Wagon was finished with urethane clearcoat paint. New car registrations were up to 7,708 units from 6,400 in 1990 and 7,820 units in the 1989 calendar years. The controversial federal Goods & Services Tax took effect on January 1. Introduction of the GST dampened sales throughout the industry. Ford posted a staggering loss of $209 million on sales of $4.4 billion. 90 1992 Folks purchased 7,457 new Sables in 1992. Total domestic Mercury sales were 36,384 units for the calendar year. While the company lost $413 million on sales of $5 billion, it was noted that the final figure was a $76 million improvement over the previous year’s finish. 91 1993 Sales were off slightly for Taurus in1993 as consumers purchased 25,734 units. It was the fifth best selling car in the country, followed by Tempo in sixth place and Topaz in seventh. Model year sales for passenger cars were 259,649 units. Shown is the Ford Taurus LX wagon. 92 1994 A captive import, the Ford Aspire sold 3,195 units in 1994. Great hope was pinned on the new mid-sized Windstar van that began production in Oakville during the year. Sales were in the red, but ever so slightly. The $35 million loss was much better than the $212 million deficit posted in 1993. 93 1995 Popular with the Mounties and police departments right across the country, Taurus regained fifth spot in the national sales race in 1995 as 26,619 units were sold domestically. Escort jumped from eighth place to claim the fourth position, racking up 26,940 sales. Total sales for the blue oval were 127,565 units for the calendar year. 94 1996 Blue Oval truck sales rose to 188,479 units for the 1996 model year. The Ford Ranger XLT Super Cab is shown. Daytime Running Lights became the latest mandatory safety feature on all domestically sold automobiles and trucks by decree of the federal Ministry of Transport. 95 1997 Dealers delivered 4,372 Lincoln Mark VIIIs during the 1997 model year. The suggested retail price for Oakville’s corporate flagship was $53,695. The LSC sold for $55,295. 96 1998 The1998 Ford Escort ZX2 retailed for $15,595 in base form. With bolton wheel covers, colour-keyed steering wheel and body-side mouldings, air conditioning, dual power mirrors, front and rear carpet mats and remote driver’s door entry with panic alarm and trunk release, the price rose to $16,995. 97 1999 The1999 Mercury Cougar two-door coupe with the V6, 2.5-litre, 24valve Duratec engine listed for $21,895. There were 568 dealers across the country. 98 2000 The 2000 Ford Focus was launched on October 1st, 1999. Canadians snapped up 2,179 of the “Expect More” cars in its first thirty days on the market. Focus earned the Car of the Year award from the Automobile Journalists Association of Canada. 99 2001 With a suggested retail price of $66,415, the 2001 Lincoln Navigator was Oakville¹s entry into the ultra-luxurious segment of the SUV market. 100 2002 The Mustang carried a base price of $27,795. Total domestic sales rose 2.8 percent over 2001. Records showed that 258,807 Ford and Lincoln units were delivered during the 2002 calendar year. 101 2003 Ford’s fabulous five Centennial Edition vehicles went on display at the Toronto International Auto Show on February 13, 2003. 102 2004 The Ford Motor Company of Canada, Limited entered its second century with state-of-theart products like this 2004 Freestar. 103 Acknowledgements A huge debt of gratitude is owed to Sandy Notarianni, who was Historical Consultant and Archivist at the Ford Motor Company of Canada, Limited for many years. Her vast knowledge and gracious assistance as I searched Ford’s archives for this book were invaluable. I would like to thank Jan and Murray McEwan at Old Autos for taking a chance on a completely unknown writer ten years ago. I wish to thank automotive historian Patrick Foster, who challenged me to start writing in the first place. Then I must thank editors Pat Ertel at Vintage Truck, Chad and Katie Elmore at Belt Pulley, Merry Dudley at Toy Cars & Models and Keith Mathiowetz and Angelo Van Bogart at Old Cars for constantly stretching my limits as an automotive historian. There are friends and family to thank, the good folks who believe that my next book is even better than the last. Thanks to Peter Annan, Jay Banks and Shaun Gereghty, Howard Belsky and Glenn Burt, Dale Campbell, Mary Ann and Kathy Cuderman, Kevin Demars and Mel Caza and family, Reid and Margaret Coolen, Alice D’Odean, Lois Graham, Nicole Green, Randy Green, Lee and Michelle Hastings, Dave and Clare Ivany, Anne Jared, Don and Sara Kochersperger, Paul Lehman, Gerry and Mark Lehman, Myke and Penny Leonard, Nathalie Maillet, Margaret Marshall, Elizabeth Miller, Wayne and Becky Mays, Gordon Mays, Mike McMullin, Pearl Nolan and Selena Kersey and family, Dorothy Jean Perkins, the Plenderleith family, Beverly Reeves, Vince Ruffolo, Andrès Runnels and family, Rob Saunders, Carole Shepard, Craig Shoemaker, Rob Tymec, Darryl Swaine and Jenny O, Dick and Lely Tucker, Bob Vock. Finally a gros merci to François Pigeon who is a dear friend and the very best mechanic in the world and acted admirably as a grief counsellor when I laid my cherished Rambler to rest! James C. Mays 2007 Ford of Canada 1904-2004 An Old Autos Pictorial Roll Call James C. Mays Syam Publishing Windsor, Ontario N9C 1B4 Other automotive books by James C. Mays-- Rescued & Restored: Canadians and their Collectable Cars Rambler Canada: The Little Company that Could The American Motors Century Ford and Canada: 100 Years Together From Kenosha to the World: The Rambler, Jeffery and Nash Truck Story The Savvy Guide to Buying Collector Cars at Auction