Joe Simms

Kentucky
2010
Call for Action Goal – 15%
Average CFA Participation in 2009
Kentucky
6.5%
Average CFA Participation for Tax
Credit Extension and Expansion
•24.7%
•# 7 in the nation for our
response rate
Your Voice Heard Where it Counts
• Your REALTOR® voice has a great influence
on legislative issues at both the State and
Federal level.
• With strong and united voices on Calls for
Action, Congress will pay attention to our
important real estate issues.
• Broker Owners and their agents make a
difference – Join the Program Now!
How the Program Works?
• NAR writes the Broker email message for
either a Call for Action or RPAC solicitation.
• With the Broker’s approval, NAR emails the
message to their agents.
• After a Call for Action, the Broker gets results.
Online Broker reports show participation rates.
Broker Portal – Review and Approve
Approved Broker CFA to Agents
32 Brokers Participating from GLAR
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Betty Schutte
Catalyst Realtors
C 21 Advantage Plus
C 21 Joe Guy Hagan
Coldwell Banker/McMahan
Custom Select Realty
G. Starks Realty
Gold Key Realty, LLC
Greater Louisville Homes
Hart County Homes
Heart of America Property Mgt.
Home Quarters-Hybrid Realtors
Integrity Real Estate
Jan Scholtz Realtors
Betty Schutte Realtors, Inc.
Lynda Minzenberger
Lou Ann Moore
Charles Ballard
Jerry McMahan
Robert Sightler
Geraldine Starks
Patricia Edison
Santosh Bhatt
Glenn Thomas
Christopher Pride
Robertson Phillips
Kathleen Kimbel
Jan Scholtz
GLAR Brokers Continued
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Metro 1 Realty
Metts Company Realtors
On the Move Realtors, Inc.
Parker & Klein Real Estate
Preferred Realty Company of Metro Lou.
REMAX Action First
REMAX Alliance
REMAX Associates
REMAX Connections
REMAX Four Square Realty
REMAX Metro
REMAX Opia
REMAX Performance Realty
REMAX Properties East
REMAX Real Estate Center
Neil Blumberg
Sandra Metts
Mike Brown
Jacqueline Klein
Beth Heil
Beverly Sherrard
Suzy Watkins
Joe Simms
David Bischof
Tom Cox
David Bischof
Ellen Shaikun
Kristian Ruble
Harrell Tague
Lee Clore
GLAR Brokers continued
Reality Realtors, Inc.
Semonin Realtors
The Breland Group
Wakefield Reutlinger & Company Realtors
Octavia Green
Brad DeVries
Lamont Breland
Tom Wakefield
Instructions for the Broker Involvement Program
1.Click on the link below:
http://www.realtoractioncenter.com/realtors/brokers/enrollment.html
Front Page View
Join the Program!
www.realtoractioncenter.com/realtors/brokers/enrollmentform.html
Join the Broker Involvement Program!
Learn more, contact:
Ed Lawler, Director
[email protected]
Erin Murphy
Broker Online Campaign Manager
[email protected]
NAR Advertising Dec. 2009 &
Jan. 2010
$4 million
• NAR is spending
advertising the $8000 First Time
Homebuyer tax credit and the $6500
tax credit for the move up buyer.
National Association of REALTORS®
Public Awareness Campaign
2010 Media Plan Flowchart
2010 BROADCAST WEEKS
MONDAY START DATE
FEBRUARY
JANUARY
28
4
11 18 25
1
8
15
22
MARCH
1
8
APRIL
15 22 29
5
MAY
12 19 26
3
10 17 24 31
JUNE
JULY
AUGUST
7
5
2
14 21 28
12 19 26
9
SEPTEMBER
16 23 30
6
13 20 27
MEDIA
NETWORK TV (:30s)
Prime
Premium Syndication
Sports (College FB, NCAA Basketball, NBA)
Late Night
Public
Awareness
Campaign
Advertising
Cable
Ask This Old House Underwritership
NETWORK RADIO (:30s)
PRINT & DIGITAL
About.com
HGTV.com
HGTV Sweepstakes
Sweepstakes
HGTV.com Sponsorship
My First Place Exclusive Sponsorship
DIYNetwork.com Sponsorship
Sweat Equity Exclusive Sponsorship
Martha Stewart Living
Popular Mechanics
Real Simple
Page + 1/3: Garden
Issue
P4CB: Renew, Redo,
Refresh
P4CB: The Color Issue
Pg+1/3: How Your
House Works
P+1/3: Hmowner
Clinic
Pg: How Your House
Works; 1/3 following
Page + 1/3: Outdr
Landscape
Pg+1/3: How Your
House Works
Page + 1/3
Page + 1/3
P4CB
P4CB
P4CB
P4CB
P4CB + 1/3
Page + 1/3:
Decorating
Pg+1/3: How Your
House Works
P4CB
RealSimple.com
"Home Sweet Home" Sponsorship
RealSimple.com Sponsorship
Specific Media
This Old House
Page + 1/3: Best
Neighborhoods
Page + 1/3: Best
Neighborhoods
ThisOldHouse.com
TLC.com
MISC Media
Convention, Real Estate Today Spot Radio
Puerto Rico Spot TV
Page + 1/3: Best
Neighborhoods
Page + 1/3: Best Old House Neighborhoods
Best Old House Neighborhoods Sponsorship
The Money Pit Home Impr. Ntwk Radio
TLC.com Sponsorship
P4CB + 1/3: Best Old Hs
Neighborhoods
My First Home
Sponsorship
Page + 1/3: Best
Neighborhoods
OCTOBER
4
11 18 25
NOVEMBER
1
8
DECEMBER
15 22 29
6
13 20
NAR Federal Credit Union
Realtor.org (put in credit union)
REALTORS® Federal Credit Union Field of Membership
REALTORS® Federal Credit Union is partnered with the National Association of REALTORS®
and our membership eligibility reflects this common bond. Our field of membership includes:
•Member Boards, Board, REALTOR®, REALTOR®-ASSOCIATE, Institutes, Societies and
Councils,
and individual voting members of the National Association of REALTORS®;
•Employees of the National Association of REALTORS®, Member Boards, and Institutes, Societies
and Councils;
•National Association of REALTORS®;
•Spouses of persons who die while within the field of membership of this credit union;
•Employees of this credit union;
•Members of the immediate family or household members of any of the above;
•Volunteers of this credit union; and
•Member-owned businesses.
$12.95 /
month/agent
Unlimited
Feedback
vs.
$29.95 /
month/agent.
Joe Simms contact info:
[email protected]
Cell 296-7325