TJ Martell Foundation`s 10th Annual

Honoring:
Marcus Peterzell
Managing Director GMR Entertainment
Sunday, March 8th, 2009
Roseland Ballroom
New York, NY
1-4 p.m.
Bob Frank
President KOCH Records
And their families!
A special tribute to past Family Day Honorees:
Kevin Liles, Monte & Avery Lipman, Steve Greenberg, Daniel
Glass, Michael Reinert, Ron Wilcox, Gary Casson, Julie Swidler
& Rick Krim
Keith Haring artwork © Keith Haring Foundation. Used with permission.
T.J. MARTELL
FOUNDATION FACTS
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Founded in 1975 by Tony Martell and his colleagues in memory of his son T.J., a
victim of leukemia
The Foundation has raised over $225 million for innovative research
Entertainers from all genres of music, film, and television support the Foundation
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Notable Achievements through Martell Funding:
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Martell Support to Childrens Hospital has dramatically reduced the mortality rate for
children's neuroblastoma from 80% in 1995 to less than 20% today. We continue the
fight to reach 0% mortality.
Mayo Clinic will begin to treat patients with a virus constructed in a laboratory to boost
the immune system to treat hormone refractory prostate cancer. This work,
accomplished with few resources over several years, would have not happened without
Martell support.
At Oregon Health Sciences Center, Dr. Brian Druker, who developed Gleevec (the first
successful targeted agent for effectively treating leukemia) is using Martell support to
selective turn of molecule pathways, one at a time, to discover new drugs for blood
cancer.
FAMILY DAY
OVERVIEW
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Family Day has been referred to as
“New York City’s largest indoor
carnival” by past attendees!
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Over 1,200 people were in
attendance at last year’s Family
Day, including a “who’s who” of
music and entertainment industry
executives and celebrities!
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Family Day started with only 100
people in attendance and has
steadily grown into one of the T.J.
Martell Foundation’s largest and
most profitable events!
2009 HONOREES
Marcus Peterzell
Managing Director of GMR Entertainment
Marcus Peterzell has a rich and diverse background, covering over 20
years in the entertainment industry. Peterzell started in concert
promotion, planning the marketing of over 50 high profile concert events
for artists such as Billy Joel, Peter Frampton, Linda Ronstadt, Genesis,
Chicago, Doobie Brothers and Tom Petty. Peterzell then moved into
television, developing and producing numerous music based networks,
cable TV series’ and specials for outlets including Cinemax, Lifetime,
USA, Viacom, CBS, MTV and A&E. Peterzell went on to hold executive
marketing and business affairs positions at various record labels including
TVT, Fiction/Elektra, and Ignition/Tommy Boy. At Fiction, Peterzell served
as U.S. manager for The Cure, representing the group for four platinum
records and a sold out North America tour. In 2001, Peterzell joined
MusicVision where he served as SVP of Marketing and Sales. In 2004,
Peterzell was named co-president of Omnicom’s lead entertainment
marketing agency, AWE ,which merged into GMR to form GMR
Entertainment in 2007. Peterzell oversees the agency's global sales and
marketing efforts via seven offices in four countries and supervises key
accounts including Time-Warner Cable and Jagermeister.
2009 HONOREES
Bob Frank
President of KOCH Records
Bob Frank is President of KOCH Records, the #1
Independent for the last 7 years. Prior to this, Frank was
President of Walter Yetnikoff’s Velvel Music from its 1997
inception through the creation of KOCH Entertainment in
1999. Frank coordinated the acquisition of Velvel resulting
in the creation of KOCH Entertainment. Before Velvel, he
spent eight years with PolyGram, primarily at Mercury
Nashville as GM/SVP. Frank is a member of the A2IM
Organization which serves the interests of American
Independent labels. He is also Chairman/Board member for
Merlin, the global rights group representing independents.
PAST HONOREES
Kevin Liles
Steve Greenberg
Monte & Avery Lipman
Daniel Glass
Julie Swidler
Gary Casson
Michael Reinert
Ron Wilcox
Rick Krim
PAST PARTICIPANTS
FAMILY DAY
COMMITTEE
MEMBERS
Co-Chairmen:
Andy Tavel
Ron Wilcox
Chairman Emeritus:
Michael Reinert
Executive Committee:
Elizabeth Alario
Gary Casson
Kevin Chernett
Cheryl Crowley
Fred Davis
Daniel Glass
Steve Greenberg
Alan Grunblatt
Michael Koch
Bill Koenigsberg
Rick Krim
Michael Kushner
Kevin Liles
Monte Lipman
Peter Quinn
Julie Swidler
Greg Thompson
Thomas Valentino
Walter Yetnikoff
Event Committee:
Emi Battaglia
Rich Bengloff
Jon Baum
Michelle Buffa
Tom Briggs
Cameo Carlson
Bob Chiappardi
Ted Cohen
Jim Cooperman
Bill Crowley
Hernando Courtright
Laurel Dann
Erin Daniel
John Dolan
Larry Dunn
Marcia Edelstein
Charlie Feldman
Lori Feldman
John Franck
Jay Frank
Lisa Frank
Jennifer B. Frommer
Scott Givens
Adam Granite
Robert Haber
Camille Hackney
Opal Haug
Michael Healy
Jill Johnson
Suzy Jurist
Kevin Kiernan
Meghan Kirsch
Amanda Levine
Andy MacIntyre
Giovanna Melchiorre
Rick Meusner
Edward Micone
Graham Micone
Chuck Mitchell
Chuck Oliner
Bobby Oppenheim
Theresa Page
Mark Robinson
Michelle Rose
Michael Rosenberg
Todd Rubenstein
Norman Schoenfeld
Margo Scott
Theo Sedlmayr
Dee Sonaram
Adam Spielberger
Matt Sternberg
Shadow Stokes
Michelle Uher
Veronica Villarreal
Jeff Walker
Emily Wittmann
Josh Zieman
FAMILY DAY
ACTIVITIES
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The best in real arcade
games!
Playstation and X-Box
stations!
All state-of-art carnival
games!
Face painting and spin art!
Giant Inflatable play areas!
Miniature Golf!
Balloon Sculpting!
Basketball!
THE CELEBRITIES!
Past Celebrities have included:
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Jay-Z
James Gandolfini
The Jonas Brothers
John Mayer
Rob Thomas
Brooke Hogan
Roy Williams of the Dallas Cowboys
The Naked Brothers
Nick Cannon
Aaron Carter
WWE Superstars Kurt Angle and
JBL (John Bradshaw Layfield)
Brent & Candice and “Pick Boy”
from Nickelodeon’s “U-Pick Live”
THE
ENTERTAINMENT!
Push Play
Push Play is Long Island, NY’s answer to the flood of
teen/tween superstars such as Miley Cyrus, The Jonas
Brothers and Carrie Underwood. Their recent tour stops,
booked by the world renowned Creative Artists Agency,
have brought them up and down the east coast, through
the Midwest and all the way to Los Angeles, CA. The
band has become a household name in NY, selling out
or playing near capacity shows at the legendary Irving
Plaza, at Nokia Theatre – where they were the first
unsigned band ever to grace the stage there - and at
The Blender Theatre at Gramercy in the span of the last
9 months! Through MySpace, they are regularly getting
15,000 plays a night and have received over 3 million
plays and 4 million profile views so far!
SPONSORSHIPS
Family Champion Sponsor ($25,000)
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Ten (10) family admissions
(each admission is for a family of four) to event
Sponsor’s logo or name will be included in a full page color
ad in a major music trade publication
Up to ten (10) sponsor supplied banners placed at prime
locations at the event
Listing as “Family Champion Sponsor” on video monitors
Sponsor recognition in PA announcements during the event
Opportunity to distribute products/literature to participants
and guests
Sponsor inclusion on all press-related activity
Company representative will be included in media photos
Website recognition on www.tjmartellfoundation.org
SPONSORSHIPS
Family Benefactor Sponsor ($10,000)
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Five (5) family admissions
(each admission is for a family of four) to event
Sponsor’s logo or name will be included in a full page color ad
in a major music trade publication
Up to five (5) sponsor supplied banner placed at prime
location at the event
Listing as “Family Benefactor Sponsor” on video monitors
Opportunity to distribute products/literature to participants
and guests
Sponsor inclusion on all press-related activity
Website recognition on www.tjmartellfoundation.org
SPONSORSHIPS
Family Friend Sponsor ($5,000)
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Three (3) family admissions (each admission is for a family of four) to event
Up to three (3) sponsor supplied banners placed at prime locations at the event
Listing as “Family Friend Sponsor” on video honors
Family Supporter Sponsor ($2,500)
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Two (2) family admissions (each admission is for a family of four) to event
Up to two (2) sponsor supplied banners placed at prime locations at the event
Listing as “Family Supporter Sponsor” on video honors
Family Fun Sponsor ($1,000)
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Admission for a family of four (4) to the event
Listing as “Family Fun Sponsor” on video honors
TICKET PRICES
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Family of four (4): $150
Adult tickets: $75 p.p.
Child tickets (under 18): $25 p.p.
Children under 4 are free!
Purchase Tickets
Online!
ƒ Visit www.tjmartellfoundation.org to
purchase Family Day tickets &
Sponsorships online!
GOODIE BAGS &
RAFFLE ITEMS
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Goodie bags will be distributed to children and families that attend
Family Day
We request that you send at least 250 of an item!
We are also looking for premium raffle items such as electronics, trips,
tickets, autographed memorabilia, etc.
All contributors will receive special mention and signage at the event
Please contact us at:
T.J. Martell Foundation
72 Spring Street, Suite 303
New York, NY 10012
ATTN: Elizabeth Alario
Phone:(212) 755-1377
[email protected]