Public Relations Review

Marketing and Public Relations
2015-2016 Updates
Public Relations Review
2015-2016
2015-2016 Public Relations Summary
• Publicity
– 46 Stories
– Almost 4x per month
– Types of Media
• Television - 14
• Print – 23
• Online – 15
• Press Releases
– 33 sent
– 94% covered!
• Media Mentions
– 12 unsolicited mentions
Public Relations Review
SA Woman
July/August 2015
Public Relations Review
San Antonio Business Journal & SABJ.com
August 11, 2015
Public Relations Review
KSAT12
August 27, 2015
6pm News & Online Story
Public Relations Review
The Society Diaries
September/October 2015
Public Relations Review
KSAT12
September 8, 2015
10pm News, Online, and Facebook
KSAT12
September 9, 2015
6am, Good Morning SA
Public Relations Review
KSAT12
September 9, 2015
10pm News & Online
KSAT12
September 10, 2015
6am, Good Morning SA
KSAT12
September 11, 2015
10pm Fan Cam &
Highlight Reel
Public Relations Review
SA Woman
September/October 2015
Public Relations Review
KSAT12
October 14, 2015
6pm News, Online Story, and Facebook
Public Relations Review
Time Warner Cable News
October 14, 2015
5pm News and Online Story
Public Relations Review
WOAI News 4
October 14, 2015
6pm News and Online Story
Public Relations Review
78209
November 2015
Public Relations Review
LOCAL Community News - Alamo Heights
October/November 2015
Public Relations Review
San Antonio Woman and SAwoman.com
November 2015
Public Relations Review
LOCAL Community News – Alamo Heights
December 2015
Public Relations Review
78209
December 2015
Public Relations Review
KSAT12
December 10, 2015
10:30pm News & Online
Scholar Athlete of the Week
Public Relations Review
LOCAL Community News
Alamo Heights
January 2016
San Antonio Woman and SAWoman.com
January 2016
Public Relations Review
Neighborhood News – Fair Oaks Ranch
Young Achiever Brandt Baldwin
November 2015
Public Relations Review
MySa.com
Men’s Varsity Basketball Ranking
November 2015
Public Relations Review
www.neisd.edu
November 6, 2015
Public Relations Review
San Antonio Express-News and MySA.com
November 23, 2015
Public Relations Review
Texas Public Radio and TPR.org
February 2, 2016
• “Sounds Like KPAC” Winners
Gabriela Escalante and Alexia
Salingaros
• Interview with Gabriella
Escalante
Public Relations Review
San Antonio Woman and SAwoman.com
March/April 2016
Public Relations Review
LOCAL Community News - Alamo Heights
March 2016
Public Relations Review
78209
April 2016
Public Relations Review
KSAT12
April 8, 2016
6Pm News, Online, and Facebook
The Rivard Report
April 10, 2016
Public Relations Review
NEISD.com – Superintendent’s Award
March 1, 2016
Public Relations Review
San Antonio Current
March 8, 2016
San Antonio Current
March 16, 2016
Public Relations Review
Time Warner Cable News
March 11, 2016
Public Relations Review
Texas Public Radio
March 15, 2016
Getty Images – SXSW
March 2016
Public Relations Review
San Antonio Current
March 30, 2016
Public Relations Review
Local Community News – Alamo Heights
April/May 2016
Public Relations Review
San Antonio Magazine
May 2016
Public Relations Review
WOAI News 4
San Antonio Living Morning Show
April 27, 2016
SMH Web Site
Re-Design
Responsive Design
• Adapts (or Responds) to Screen Size
of Device Being Used
• Provides the Best User Experience
• Improves Google Search Results
The 7 Second Rule
You only have
7 seconds to
engage your
site visitors.
What This Means For Us
 A very significant portion of prospective families are
visiting smhall.org on their phones
 A high portion of current families are using the web site
through a mobile device
 That number is going to get higher!
 We want site visitors to have the best user
experience possible.
 Making our site responsive is only available
through a web site re-design.
Current Web Design
Thank you!