Across India`s most attractive markets National Rate Card

Transcription

Across India’s most
attractive markets
National Rate Card
Effective April 1, 2016
Circulation of a publication is the first &
foremost proof for an advertiser to include
a publication in the consideration set of any
print plan. Circulation data is a quantitative
measure of a publication’s presence in a market
& measures actual sale of the newspaper to
the end readers. The Dainik Bhaskar Group
has been at the forefront of driving circulation
records in its markets. The group publications
reach out to 20000+ drop-points every day
which are bustling with potential. We cover
this geography with 62 editions of our group
publications printed from 53 centres. Our
printing infrastructure helps us in delivering
latest news to our readers on a daily basis.
* Source: WAN-IFRA World Press Trends 2015
largest circulated newspaper (ABC JD’15)
Our editorial philosophy ‘Reader at the core’
has helped us build strong product loyalty and
affinity. Approximately 1.5 million households
are surveyed every year for reader feedback
helping us build a deep understanding of our
readers’ needs and preferences on a regular
basis. Owing to this product supremacy, the
group has been at the forefront of driving cover
price in the Indian newspaper market. Today,
Dainik Bhaskar is the only Indian newspaper to
feature among the world’s top 5 most circulated
newspaper according to WAN IFRA World
Press Trends 2015 report & is India’s largest
circulated daily.
Dainik Bhaskar
Group Coverage
Map not to scale.
States
HIMACHAL PRADESH
PUNJAB
UTTARANCHAL
HARYANA
Editions
CHANDIGARH
DELHI
RAJASTHAN
Languages
GUJARAT
BIHAR
JHARKHAND
MADHYA PRADESH
CHHATTISGARH
Of India’s land area
MAHARASHTRA
Of India’s
market potential
Of India’s
urban population
Readers*
*Sources: IRS Q4’12/Census 2011/ Indicus Market Skyline 2015
1
Print Media Dominance
DAILIES
Bihar, Chandigarh, Chhattisgarh, Haryana,
Himachal Pradesh, Jharkhand,
Madhya Pradesh, New Delhi, Punjab,
Rajasthan and Uttarakhand
DAINIK BHASKAR
(HINDI NEWSPAPER)
12
40
33,87,870
3.5 CRORE
States
Editions
Copies
Readers
DIVYA BHASKAR
(GUJARATI NEWSPAPER)
Gujarat and Maharashtra
The flagship Hindi daily started its
journey in 1958 from Bhopal. It is India’s
largest circulated daily.
Started its journey in 2003 from Ahmedabad.
Considered the voice of urban Gujarat.
2
7
7,48,582
61.7 LAKH
States
Editions
Copies
Readers
DIVYA MARATHI
(MARATHI NEWSPAPER)
Started in 2011 from Aurangabad. Divya
Marathi is the independent and courageous
voice in the Marathwada region.
Maharashtra
1
7
4,30,000
17.3 LAKH
State
Editions
Copies
Readers
DNA
The first youth centric English broadsheet daily,
and the first all-colour newspaper of India. The
Group publishes DNA from Ahmedabad and
Jaipur.
(ENGLISH NEWSPAPER)
Gujarat and Rajasthan
2
2
2
30,000
1.32 LAKH
States
Editions
Copies
Readers
6 NEWSPAPERS AND 3 PERIODICALS
CIRCULATED ACROSS 14 STATES
NEW LAUNCH
DB POST
(ENGLISH NEWSPAPER)
Madhya Pradesh
COMPACT
1
1
30,000
State
Edition
Copies
DB STAR
(COMPACT NEWSPAPER)
Chhattisgarh, Madhya Pradesh
and Rajasthan
3
5
8,00,000
5.3 LAKH
States
Editions
Copies
Readers
MAGAZINES
AHA! ZINDAGI
BAL BHASKAR
YOUNG BHASKAR
50,000
1,75,000
70,000
COPIES
COPIES
COPIES
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana,
Himachal Pradesh, Jharkhand, Madhya Pradesh,
Maharashtra, New Delhi, Orissa, Punjab, Rajasthan and
Uttarakhand
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Maharashtra, Punjab and Rajasthan
Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Maharashtra, Punjab and Rajasthan
Sources: (TR, IRS ’12,Q4) / ABC JD ’15 / Internal estimates)
3
Dainik Bhaskar
leads with a
circulation of 88,330
copies* in Raipur
Largest circulated
newspaper in
the state of MP
with 9,35,617
copies*
Bhopal, Indore and Gwalior
editions of Dainik Bhaskar
have a circulation of
7,45,500 copies*
4
* Source: ABC JD ‘15
Madhya Pradesh +
Chhattisgarh (MPCG)
Map not to scale.
Gwalior
Madhya Pradesh
Sagar
Ratlam
Ujjain
Bhopal
Indore
Hoshangabad
Bilaspur
Khandwa
Bhilai
Raipur
Chhattisgarh
MPCG - Display Main Issue
Rates in `/Sqcm
Jagdalpur
Basic Rate
Color/BW
Front Page (Non Solus)
Color/BW
Page 3
Color/BW
Back Page
Color/BW
6682
11491
8840
10056
1488
2585
1868
2100
2032
3435
2770
2937
Gwalior
738
1173
887
1065
Greater Raipur
1652
2952
2222
2656
772
1346
1093
1298
Edition / State Package
All MPCG
Greater Bhopal
(Includes Sagar &
Hoshangabad)
Greater Indore
(Includes Ujjain,
Ratlam & Khandwa)
(Includes Bhilai)
Bilaspur
For applicable premium refer inside back cover page
Madhya Pradesh: Bhopal, Gwalior, Hoshangabad,
Indore, Khandwa, Ratlam, Sagar, Ujjain
Chhattisgarh: Bhilai, Bilaspur, Jagdalpur, Raipur
Madhya Pradesh: Bhopal, Gwalior, Indore
Chhattisgarh: Raipur
Madhya Pradesh: Bhopal
5
Divya Marathi covers
Central Maharashtra
with 4,30,000 copies*
Divya Marathi
circulation has grown
at an average of 11%
YOY since its launch
6
* Source: Internal estimates
Maharashtra
Maharashtra - Display Main Issue
Rates in `/Sqcm
Map not to scale.
Edition/ State Package
Basic Rate
Color/BW
Color/BW
Page 3
Color/BW
Back Page
Color/BW
Jalgaon
All Maharashtra
2150
3250
2250
2600
Aurangabad
660
880
820
820
Nasik
600
900
707
713
Jalgaon
370
475
455
455
Ahmednagar
180
265
180
225
Solapur
225
365
225
325
Akola
155
260
170
190
Amravati
150
260
170
190
Akola
Amravati
Nashik Aurangabad
Ahmednagar
Maharashtra
Solapur
Ahmednagar, Akola, Amravati, Aurangabad,
Jalgaon, Nashik, Solapur
7
Largest circulated
newspaper of Jaipur
with a circulation of
4,11,471 copies*
Leader in circulation
for the top 4 cities
of Rajasthan Jaipur, Jodhpur,
Kota & Bikaner with
combined circulation
of 6,22,762 copies*
8
* Source: ABC JD ‘15
Rajasthan
Rajasthan - Display Main Issue
Rates in `/Sqcm
Map not to scale.
Basic Rate
Color/BW
Color/BW
Page 3
Color/BW
Srianganagar
Back Page
Color/BW
Bikaner
All Rajasthan
11794
25946
15332
18870
Rajasthan
Sikar
Nagaur
Jodhpur
Greater Jaipur
(Including Alwar, Sikar,
Bharatpur)
Greater Jodhpur
6364
14004
8274
2677
3295
1740
3828
2262
2784
Bhilwara
654
1439
850
1046
Kota
1310
2883
1704
2097
Ajmer
774
1703
1006
1238
Bikaner
727
1600
945
1164
Sriganganagar
1003
2204
1303
1603
Greater Udaipur
(Including Banswara)
Pali
Bharatpur
Bhilwara
Barmer
4530
Jaipur
Ajmer
10184
2059
(Including Pali,
Nagaur & Barmer)
Alwar
Kota
Udaipur
Banswara
Ajmer, Alwar, Banswara, Barmer, Bharatpur,
Bhilwara, Bikaner, Jaipur, Jodhpur, Kota,
Nagaur, Pali, Sikar, Sriganganagar, Udaipur
Jodhpur
9
Dainik Bhaskar
covers Jharkhand
with a circulation of
2,03,699 copies*
Complete
coverage of
Bihar and
Jharkhand
with 7 editions
and 25
sub-editions
Dainik Bhaskar
covers Bihar with
a circulation of
3,04,694 copies*
10
* Sources: RNI/ DAVP/ Internal Estimates
Bihar + Jharkhand
Jharkhand - Display Main Issue
Rates in `/Sqcm
Map not to scale.
Basic Rate
Color/BW
Color/BW
Page 3
Color/BW
Back Page
Color/BW
Bihar
Bihar & Jharkand
3800
5500
4200
4500
All Jharkhand
1650
3200
2200
2500
Ranchi
850
1700
1100
1300
Jamshedpur
550
1000
750
850
Dhanbad
550
850
650
700
All Bihar
2700
3850
3000
3300
Patna
1800
2600
2050
2200
Muzaffarpur
650
900
700
750
Bhagalpur
550
800
600
650
Muzaffarpur
Patna
Bhagalpur
Gaya
Jharkhand
Dhanbad
Ranchi
Jamshedpur
Bihar: Bhagalpur, Gaya, Muzzafarpur, Patna
Jharkhand: Dhanbad, Jamshedpur, Ranchi
11
Largest circulated
newspaper in
Chandigarh, Punjab
& Haryana with
6,40,035 copies.*
Circulation of
2,95,826 copies*
in Haryana
Circulation of
1,76,939 copies* in
Punjab
12
* Source: ABC JD’15
Punjab + Haryana +
Chandigarh
CPH2 - Display Main Issue
Rates in `/Sqcm
Map not to scale.
Basic Rate
Color/BW
Color/BW
Page 3
Color/BW
Back Page
Color/BW
All CPH2
4800
8800
6750
7785
Chandigarh & Himachal
1755
2777
2108
2437
Chandigarh
1150
1812
1368
1582
Himachal
335
540
425
470
Jammu
270
425
315
385
PUNJAB
1700
3100
2300
2700
Ludhiana
705
1140
850
1025
Jalandhar
660
1050
790
915
Panipat
Hisar
Rohtak
Delhi
Amritsar
640
1020
765
885
Faridabad
Bathinda
415
675
495
590
HARYANA
2690
4500
3425
3900
Panipat
740
1160
875
1015
Hisar
910
1435
1095
1275
Ambala
475
725
555
635
Rohtak
750
1180
885
1050
Faridabad
450
715
545
638
Delhi
450
715
545
638
Jammu
Himachal Pradesh
Shimla
Amritsar
Jalandhar
Punjab
Bathinda
Ludhiana
Chandigarh
Ambala
Haryana
Chandigarh
Punjab: Amritsar, Bathinda, Jalandhar, Ludhiana
Haryana: Ambala, Faridabad, Hisar, Panipat,
Rohtak
Delhi
Himachal Pradesh: Shimla
Jammu
13
Launched in
Ahmedabad with
4,72,000 copies
No. 1 from
day of launch
7,48,582
circulation*
14
* Source: ABC JD’15
Gujarat
Gujarat - Display Main Issue
Rates in `/Sqcm
Map not to scale.
All Gujarat
Ahmedabad
(Includes Anand & Mehsana)
Basic Rate
Color/BW
Color/BW
Page 3
Color/BW
Back Page
Color/BW
2034
4068
2544
3054
1025
2050
1277
1534
Gujarat
Bhuj
Mahesana
Ahmedabad
Anand
Vadodara
Rajkot
Bhavnagar
Vadodara
300
594
375
444
325
644
405
485
Rajkot
250
500
313
375
Bhavnagar
125
256
161
190
Bhuj
138
275
175
206
Mumbai
150
250
188
225
Surat
(Includes Vapi)
Surat
Vapi
Mumbai
Gujarat: Ahmedabad, Anand,
Bhavnagar, Bhuj, Mahesana, Rajkot,
Surat, Vadodara, Vapi
Maharashtra: Mumbai
15
16
* Source: Internal estimates
DNA and DB Post
Map not to scale.
Gujarat
Rajasthan
Ahmedabad
Madhya Pradesh
Jaipur
Bhopal
Rates in `/Sqcm
DNA - Ahmedabad
DNA - Jaipur
DB Post - Bhopal
Page
Rate
Page
Rate
Page
Rate
Basic Rate
330
Basic Rate
440
Basic Rate
200
FRONT PAGE
570
FRONT PAGE
880
FRONT PAGE
400
3RD PAGE
425
3RD PAGE
660
3RD PAGE
250
BACK PAGE
490
BACK PAGE
660
BACK PAGE
300
17
18
Aha! Zindagi!
Bal Bhaskar
Young Bhaskar
Live positive magazine
Hindi magazine for kids
English magazine for
young adults
Madhurima
Rasrang
A woman centric magazine
Lifestyle & entertainment
magazine
Magazines
Weekly Magazines with Newspaper
State
Rates in `/Sqcm
Magazine
Madhurima
Rasrang
MPCG*
3,901
3,901
RAJASTHAN
4,113
4,113
JHARKHAND
727
727
CPH**
2,843
2,843
ALL Dainik Bhaskar
11,585
11,585
GUJARAT
1,455
1,455
MAHARASHTRA
1,190
1,190
* MPCG - Madhya Pradesh & Chhattisgarh
* CPH - Chandigarh, Punjab & Haryana
Full
Page
Half
Page
Strip
Qtr
Page
Back
Page
Inside Cover
(Front/Back)
Center
Spread
Double
Spread
AHA ZINDAGI (Hindi)
158700
95220
39675
55545
277725
214245
357075
285660
BAL BHASKAR (Hindi)
150765
87285
47610
55545
238050
190440
317400
253920
YOUNG BHASKAR (English)
150765
87285
47610
55545
238050
190440
317400
253920
Monthly/ Fortnightly Magazines
19
20
TERMS & CONDITIONS
1. All rates quoted are per sq. cm rates.
2. Minimum advertisement size 5 cm (Height) x 4 cm (Width) = 20 sq cm.
3. Full page advertisement will be billed at 52 cm (Height) x 33 cm (Width) = 1716 sqcm.
4. Front Page advertisement in Dainik Bhaskar will only be accepted in sizes 25 cm (h) x 16cm
(w) or 20 cm (h) x 12 cm (w).
5. Solus advertisements are not accepted on front page. If any ad is booked as solus on front
page then, 30% premium will be charged. In no case solus ads will be accepted in Divya
Bhaskar front page.
16. The advertisement copy matter accepted is subject to approval and may be rejected without
assigning any reason thereof.
17. While every endeavor shall be made to avoid publication of competitive advertisement in
close proximity, no guarantee or undertaking would be given in this respect.
18. For all billed outstanding amounts beyond the due date, interest @18% per annum will be
charged.
19. Complaints on advertisement regarding reproduction etc, must be brought to our notice
within a week of publication of advertisement.
6. Minimum height of the horizontal strip will be 5 cms.
20. For political advertisement rates, please get in touch with our Marketing offices in your city.
7. The advertisement will be accepted in units of integer’s cm in width and height. Decimal
units will be rounded to next higher integer unit. Size of advertisement should not be
represented in decimal unless otherwise specified and agreed.
21. Voucher copies of sub - editions will not be provided.
8. Creative of an advertisement can be of any dimension / shape. However, it will be billed as
per the rectilinear area bounding the advertisements.
23. All insertions/packages in a single RO should be scheduled and completed within a 30-day
period. Any insertions/packages in a single RO that exceeds beyond the 30-day period will
be treated as separate insertion/package and billed accordingly.
9. All advertisements must be in accordance with state laws and rules as stipulated in the
code of Indian Newspaper Society (INS) and ASCI (Advertisement Standards Council of
India).
10. Booking Deadlines: - Regular Issue; - 17:30 pm (For next day’s issue). Material - 19.00 pm.
11. Incase advertisement beyond this time are insisted we shall not be bound to carry those
advertisements in regional editions.
22. In case one or more editions of a package are not desired to be published by a client,
individual edition rate will be applicable.
24. Prior information in writing is required to modify/revise any rates or insertion dates of
editions/packages.
25. No requests for exceeding the 30-day period will be entertained once the RO bookings have
been placed.
26. Separate ROs will be required for each State.
12. All advertisements are subject to cancellation without notice.
27. We are not bound by any condition which conflicts with those mentioned above.
13. Cancellation of next day advertisement is applicable only till 15.00 pm. If cancellation is
received between 15.00 - 17.00 pm, 20% penalty will be charged of the advertisement cost.
No cancellation will be accepted after 17.00 p.m. If cancellation is received after 17.00 pm, it
will be charged in full.
28. Agency/Client is liable to accept bills for payment, even in case of deviations in any of the
above-said conditions.
14. Irrespective of the date of booking rate applicable on the insertion date will be applied.
15. Advertisement shall be accepted in good faith and the management does not accept any liability
for contents of advertisement, delay, omission or error on publication, forwarding replies etc.
PREMIUM
•
•
•
•
50% premium will be applicable over front page rate for Sky Bus and Pointer Ads.
100% premium will be applicable over front page rate for Jacket Ads.
200% premium will be applicable over front page rate for innovation/French window Ads.
25% premium will be applicable for Sky Bus for inside pages.
29. Bhopal includes Sagar & Hoshangabad, Indore includes Ujjain, Ratlam & Khandwa, Raipur
includes Bhilai, Jaipur includes Alwar, Sikar & Bharatpur, Udaipur includes Banswara,
Jodhpur includes Nagaur, Pali & Barmer, includes Anand & Mehsana, Surat includes Vapi.
30. All disputes subject to jurisdiction of Bhopal Court.
CORPORATE OFFICE
501, 5th Floor, Naman Corporate Link, Opp. Dena Bank, C-31 - Block, Bandra Kurla Complex, Bandra (East), Tel. No. +91 22 39888840
MARKETING OFFICE
NORTH ZONE
SOUTH ZONE
EAST ZONE
UTTAR PRADESH
D-143, Ground floor, Sector - 63,
Noida, UP - 201301.
#22 Kensigton Road/Murphy
Road, Near Ulsoor Lake,
Bangalore - 560008.
2A, Shakespear Sarani,
5th Floor, Victoria Plazza,
Opposite Birla Planetorrium,
Kolkata - 700071.
1/55, Hindi Media Centre, Vineet Flat No.2, 1st Floor,
Khand, Gomti Nagar,
Chandrasheel Apartment, 120
Lucknow - 226010.
2/15, Ghole Road, Near Hotel
Mobile: +91 9792296222, Deccan Rendezvous
Shivaji Nagar, Pune - 411004.
+91 9984424222
Tel. No.: +91 120 3022600
Tel. No.: +91 8049605811
Tel. No. +91 33 40062538
PUNE
Tel. No.: +91 20 2552 0095

Across India`s most attractive markets National Rate Card

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