RE9 Advanced Presentation

Visible
Results
in 24 hours.
Why did we change RE9?
 We’ve updated the NutriMinC® RE9® product line to reflect
better ingredients, more powerful claims and more visible
results. Now, new RE9 Advanced™ is competitive with other antiaging products.
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Clinically proven, visible results
Advanced ingredients
Sophisticated and more functional packaging
Powerful claims
The Aging Process
 External and internal factors that
contribute to the aging process:
Biological Aging
 Intrinsic = internal
 Genetics, our diet
 Our overall nutrition
Environmental Aging
 Actinic = extrinsic
 Sun exposure
 What we use on our skin/how we
cleanse our skin
We are the sum total of these external
and internal factors
The Aging Process

As skin cells age, they become
sluggish and less efficient in the
production of collagen

Collagen and elastin slow down
65% between ages 20 and 80

Thickness of skin decreases 6%
every 10 years

Sun can cause 90-95% of wrinkles,
lines and skin discolorations

Skin loses its ability to hold
moisture, becomes drier
What can RE9 Advanced™ do for you?
 Visible results in 24 hours
 Age-defying elements and botanicals
 Clinically proven
 Internal/external approach
The Science Behind RE9 Advanced™
Arbonne continues to be at the forefront of anti-aging technology.

Vitamin C at a high concentration and stable form
o Penetrates the skin better and helps support collagen, critical for skin
strength and elasticity.
o Helps provide antioxidant protection against free radical damage.

Algae extract enhances the activity of vitamin C on the skin’s outer layer,
dramatically diminishing the appearance of fine lines and wrinkles
The Science Behind RE9 Advanced™
RE9 Advanced Elements: Enhanced with all the goodness of NutriMinC® RE9® preserved!
Algae Extract
supports collagen through moisturization, to help
diminish the appearance of fine lines and wrinkles
Stabilized Vitamin C
supports moisture framework of skin
Bio-Hydria Complex®
softens and conditions
Vitaspheres
deliver antioxidants for smooth and supple skin
Elhibin® and Stimu-Tex®*
support moisture balance
Alpha Lipoic Acid
antioxidant
Copper
softening properties
Alpha and Beta
Hydroxy Acids
reveal next layer of skin, reduce the signs of aging, and
improve texture of skin
Peptides
enhance skin smoothness, while diminishing the
appearance of fine lines and wrinkles
*Elhibin and Stimu-Tex are registered trademarks of Centerchem, Inc.
The Science Behind RE9 Advanced™
RE9 Advanced Botanicals: Enhanced botanicals
Sea Buckthorn Oil
antioxidants, including beta-carotene, support supple tone
and smooth skin
Kudzu
improves the appearance of skin firmness and tone
Marine Lavendar
helps reduce the appearance of wrinkles
Hydrolyzed Lupine
Protein and Alfalfa
Seed Extract
visibly diminish under-eye bags and puffiness, and
increases the appearance of skin tone and firmness
Beech Tree
improves skin moisturization and smoothes the
appearance of wrinkles
The RE9 Advanced™ Difference
New Pump Engineering
Airless packaging = Better evacuation
Day Crème
Eye Crème
Serum
Strokes to
Prime
3.4
3.4
3.2
Evacuation
Rate
96%
91%
96%
*Current pumps have a stroke to prime average of 9 with an 80%
evacuation rate.
The RE9 Advanced™ Difference
 FSC Certified Packaging
FSC is an independent, non-governmental, not-for-profit organization
established to promote the responsible management of the world’s forests.
The FSC label provides a credible link between responsible production and
consumption of forest products, enabling consumers and businesses to make
purchasing decisions that benefit people and the environment as well as providing
ongoing business value.
How does RE9 Advanced™
stack up to the market?
Better results, while still
pure, safe, beneficial™
Clinical Study
 Third party research group.
 Clinical performance and user preference evaluation for three test cells
over 8 weeks:
 Group I: RE9 Advanced™ with oral supplement
 Group II: RE9 Advanced without oral supplement
 Group III: NutriMinC® RE9® without oral supplement
 Use instrumentation to measure hydration or moisturization levels
of the skin.
 Use clinical photos to document the change in fine lines and wrinkles,
also use silicone replicas to make impressions for measurements.
Remarkable Results
83% of participants reported increased
skin firmness within 24 hours
92% reported a reduction in the appearance
of fine lines and wrinkles within 1 week
96% reported a refinement in skin texture
and smoothness within 1 week
96% reported an improvement in skin
moisturization within 24 hours
100% would recommend RE9 Advanced
to their friends and family
™
See for yourself…visible results!
See for yourself…visible results!
See for yourself…visible results!
See for yourself…visible results!
What if you’ve been using
NutriMinC® RE9®?
*8 weeks with NutriMinC RE9 + 4 weeks with RE9 Advanced™ demonstrated
an improvement in results faster than in new users!
 Significantly improved texture and smoothness of skin.
 Significantly reduced the appearance of fine lines and wrinkles.
 Increase in skin hydration.
 Increase in skin firmness.
Pilot Batch Survey Results
Percentage of very satisfied Consultants is MORE THAN DOUBLE
the percentage of very satisfied Consultants with the current line.
 58% very satisfied with new RE9 Advanced™ vs. 28% with current line.
“I absolutely love these products!!! I didn't believe that my skin could improve
any more, but after 2–3 days of using the entire line, my pores seemed smaller,
my fine lines were less apparent and my skin was more hydrated.”
“I love the way my skin looks and feels when I wake up each morning! I feel like
I had a „genie‟ take a few days off my face every day! I'll be carded soon (and
I'm 54!).”
“The RE9 Advanced Restorative Day Crème SPF 20 is amazing! The moisture
penetrates and protects my skin, leaving it feeling fabulous all day and the SPF
at a higher level still seems as if it's barely there! Well done, Arbonne!”
Pilot Batch Survey Results —
How early were results visible?
How are we going to use these clinical results?
 Catalogue and Brochure copy
 Sample Packs
 DVD
 AU Module
 Online/Web
 Public Relations
Visible results in 24 hours.
It’s time to outgrow aging. RE9 Advanced™ synergizes not one, but 9 major age-defying
elements and botanicals in a powerful system of products clinically proven to start
working within 24 hours.
The RE9 Advanced breakthrough approach addresses skin health by pairing targeted
topical treatments with an age-defying supplement that accelerates results twice as fast.
See for yourself…outgrow aging with RE9 Advanced.
Smoothing Facial Cleanser
Step 1: Provides effective smoothing and renewing of
the skin surface for soft, supple skin.
Enhanced with algae extract to help support collagen
and sea buckthorn oil rich in beta-carotene. Vitamin C
promotes antioxidant protection.
3 fl.oz. | $40
Differences?
• center dispensing cap for easy shower use
• helps support collagen production
Regenerating Toner
Step 2: Antioxidant-rich, pH-balanced mist with
vitamins A, C and E regenerates skin tone and
firmness to deliver younger-looking skin.
Enhanced with algae extract to help support collagen
and sea buckthorn oil rich in beta-carotene. Vitamin C
promotes antioxidant protection.
1.7 fl.oz. | $35
Differences?
• improved mister
• helps support collagen
• antioxidant protection
Intensive Renewal Serum
Step 3: A powerful blend of clinically proven, collagensupporting ingredients that visibly firm and lift skin, while
diminishing the appearance of fine lines.
Algae extract helps support collagen, and sea buckthorn oil rich
in beta-carotene. Vitamin C promotes antioxidant protection.
Kudzu improves the appearance of skin firmness and tone,
stabilized vitamin C restores skin’s youthful glow, and marine
lavender diminishes the appearance of fine lines and wrinkles.
1 fl.oz. | $58
Differences?
• helps support collagen
• improves skin moisturization, skin firmness and tone
• reduces fine lines
• luxurious creamy texture vs. clear gel
Corrective Eye Crème
Step 4: Exclusive blend supports collagen, reducing
puffiness and diminishing dark circles.
Algae extract helps support collagen, stabilized vitamin C
helps restore skin’s youthful glow, marine lavender helps
diminish the appearance of fine lines and wrinkles, and a
botanical renewing complex helps reduce the appearance
of under-eye puffiness and dark circles.
0.5 fl.oz. | $55
Differences?
• reduces under-eye puffiness and dark circles
• helps support collagen
Restorative Day Crème SPF 20
Step 5—Day: High concentrations of advanced moistureenhancing ingredients support collagen, and protect and
restore skin's youthful appearance.
Zinc oxide delivers SPF protection, algae extract helps
support collagen, and sea buckthorn oil rich in betacarotene and vitamin C promote antioxidant protection.
1 fl.oz. | $50
Differences?
• higher SPF protection
• more natural version of zinc oxide
Night Repair Crème
Step 5—Night: Ultra-hydrating blend of botanicals and
concentrated vitamin C supports collagen and helps repair
skin to restore a youthful appearance.
Algae extract helps support collagen, sea buckthorn oil rich
in beta-carotene and vitamin C promotes antioxidant
protection, kudzu improves the appearance of skin firmness
and tone, stabilized vitamin C restores skin’s youthful glow,
marine lavender diminishes the appearance of fine lines
and wrinkles, and beech tree moisturizes and smoothes.
1 oz. | $85
Differences?
• suitable for all skin types
• better moisturization
• helps support collagen
Collagen Support Dietary Supplement
Works to promote collagen production with an exclusive
blend of rejuvenating skin-supporting nutrients, including
the Arbonne Antioxidant Skin Support Blend, with vitamins
A, C and E.
Bilberry fruit extract, quercetin, alpha lipoic acid,
coenzyme Q10, vitamins A, C, D and E give your skin the
nourishment it needs on the inside to maintain a more
youthful appearance on the outside.
30-day supply | $48
Differences?
• no flaxseed
• more anti-aging skin care focus
Nourishing Body Wash
Intensive moisturizing wash, with vitamins and
antioxidants, nourishes skin and enhances radiance
and tone.
Algae extract helps support collagen and sea buckthorn
oil rich in beta-carotene and vitamin C promote
antioxidant protection.
6.7 fl.oz. | $36
Differences?
• center-dispensing cap for easy shower use
• collagen-supporting ingredients and antioxidants for
smooth skin
91% of subjects said their skin felt softer immediately after first
use and after 7 days of use
82% felt their skin felt more toned and smooth immediately after
first use
Instant Lift Gel
Works quickly to make skin feel tighter and firmer.
Algae extract supports collagen building and micro
algae extract polymer promotes immediate skin
tightening.
1 fl.oz. | $46
Differences?
• new, sophisticated airless tube pump
• added algae extract to support collagen
95% of subjects felt tightening and firming immediately after
application
70% would recommend the product to friends and family
Why do we need a Firming Body Cream?
 Big product in the anti-aging market
 2 steps combined into 1
 Formulated to produce better results than the current NutriMinC® RE9®
Body Lotion and Serum together!
 Advanced peptide technology improves elasticity and smoothness
The Result? Firmer, more toned skin.
Firming Body Cream
Luxurious cream supports collagen and elastin to
help promote a firmer and smoother look and feel
to skin.
Algae extract helps support collagen production,
kudzu improves the appearance of skin firmness and
tone, an advanced peptide for firming, improved
elasticity and smoothness, and oat kernel extract to
promote firming and immediate lifting.
6.7 oz. | $68
Differences?
• improves skin firmness, tone, elasticity
• firming and immediate lifting
• formulated to deliver better results than using
current Lotion and Serum
Why do we need a Neck Cream?
 Skin on the neck is thinner, more
sensitive.
 Skin on the neck shows your age, but
is overlooked.
 Specially designed proteins help to
reverse the appearance of aging skin and
lessen the appearance of wrinkles.
 This peptide technology, together with
algae and polysaccharide polymers, helps
to visibly lift, tighten and firm the entire
area of the neck.
Age-Defying Neck Cream
Visibly firms and tightens the décolleté and neck to
smooth the appearance of fine lines and wrinkles.
Algae extract helps support collagen, calcium and
essential amino acids promote tightening of the skin
for neck and décolleté, and an advanced peptide
promotes firming, improved elasticity and smoothness.
1.7 oz. | $82
Differences?
• addresses special area of neck
RE9 Advanced™ Set
Comprehensive anti-aging skin care regimen for a youthful
appearance; the set offers all six products for face, plus a
complimentary travel-size Age-Defying Neck Cream.
$323
Enjoy $20 off when you
buy two RE9 Advanced
Sets!
$626 (646 RV)
Travel Set | PwP
Take RE9 Advanced™ on the go, with a Travel Set of
10 face and body products in a convenient travel bag.
$45 with every $250 SRP purchase
RE9 Advanced™ Special Offer Duo
Receive $20 off when you purchase two
RE9 Advanced Sets together!
What NutriMinC® RE9® products will discontinue?
Deep Pore Cleansing Masque
 Pores should be refined, not cleansed in an anti-aging product
 New Masque to address anti-aging skin will launch fall 2010
Exfoliating Facial Scrub
 Facial scrubs too harsh for aging skin
What NutriMinC® RE9® products will discontinue?
Body Lotion
 Does not have firming and toning properties
 Low sales volume
Body Serum
 Extra step in body care regimen, not needed
 Low sales volume
The NutriMinC RE9 Body Lotion and Body Serum are being replaced by a higher
performance product!
What NutriMinC® RE9® products will discontinue?
Enzyme Peel
 Developing new technologies to address similar need
 Low sales volume
Wrinkle Filler
 Packaging issues
 Low sales volume
 RE9 positioning about long-term results, not short-term
How long will the products last?
 All product sizes are consistent and on same usage schedule
 Only 2 product sizes were adjusted (Restorative Day Crème and Regenerating Toner)
 Pumps were changed to airless
More efficient evacuation = More product comes out = Lasts longer
Will there be marketing tools to support the launch?
YES!
RE9 Advanced™ Web site
RE9 Advanced DVD
 RE9 Advanced Brochure
 RE9 Advanced Sample Packs
AU Module
 FAQs
Public Relations
Marketing Launch Plan
Web
 Beautiful model and product photography
 Easy navigation through products
 Product detail pages featuring:
 Product benefits and usage/directions
 Ingredient listing
 Clinical data
 FAQs
 RE9 Advanced™ Videos
arbonne.com/RE9Advanced
Marketing Launch Plan
RE9 Advanced™ DVD
Comprehensive DVD features:
 RE9 Advanced Teaser Spot
 Product Overview with Sr. VP Product Development, Peter Matravers
 Testimonial Video
Field Leaders
Marketing Launch Plan
RE9 Advanced™ Brochure
20-pg comprehensive brochure features:
 Beautiful model and product photography
 Clinical data with before and after photos
 Written testimonials
 Product descriptions,
key ingredients
 Pricing
Marketing Launch Plan
RE9 Advanced™ Samples
Face Sample Pack
 6 products for face
 Clinical data
Body Wash/Body Cream Sample Pack
 Nourishing Body Wash and Firming
Body Cream Duo
Neck Cream/Instant Lift Sample Pack
 Age-Defying Neck Cream and
Instant Lift Gel Duo
Marketing Launch Plan
FAQs
 Consumer FAQs
 Available on RE9 Advanced™ product detail pages at
arbonne.com/RE9Advanced
 Consultant FAQs
 Available online Internet Consultant site
Marketing Launch Plan
Arbonne University Module
Educational Module features:
 Detailed product overview
 Science behind RE9 Advanced™
 How to sell RE9 Advanced
 FAQs
Marketing Launch Plan
Public Relations
Golin Harris
• Full-service public relations firm
• Generate awareness and trial among target consumers
• Utilize media relations to educate consumers about Arbonne
RE9 Advanced™
 Media Press Kits
 Media Events
 Media Outreach: beauty and lifestyle stories
Visible
Results
in 24 hours.