MasterPeace Management Report 2014

MasterPeace
MasterPeace Management Report
2014- Q2
MasterPeace Management Report- 2014 Q2
MasterPeace
Executive Summary
We are very pleased to present the management report for the second
board meeting of 2014 covering the period from Mid February to Mid
June.
If one word can reflect the core theme of this quarter, it would be:
‘The power of Mobilization’. Through out the report with every division of
MasterPeace, you will encounter evidence of the growing strength of
MasterPeace movement in mobilizing people around the world for any
campaign, competition, project MasterPeace launches.
In this quarter, while we started the count down for our tipping point day
on the 21st of september 2014, we know already that MasterPeace is
tipping with more local leaders feeling more empowered, more co-owners
and more attached to MasterPeace.
MasterPeace Clubs’, the beating heart of the movement, are ready to
play central role in our MasterPeace in Concert turning the world literally
into our stage with around 40+ countries celebrating with multiple flagship
concerts.
Our Communication and Platform are ready to fly with the huge
prospected outreach, working in parallel everyday on improving our tools
to create unprocessed buzz for the coming Peace Day that were
manifested during the last 2 campaigns we had : My MasterPeace
Moment and My Music MasterPeace.
This quarter, the clubs’ focused on building the capacity of the teams
around the world, and creating clear road map towards September.
Communication put the curtain this quarter over one of our most
successful campaigns My Music MasterPeace and launched with the
blogs team another interesting competition that attracts hundreds of
bloggers around the world.
We have also successfully attracted many new partners to join on board
including the amazing deal with the VFond and Cordaid as a new
founding partners, and mobilized our FP and others to further support us
with lots of resources and get ready together for our tipping point.
MasterPeace Management Report- 2014 Q2
Company
We remain very confident and excited to use the coming Peace Day event
as a tipping point and a moment of momentum for MasterPeace so that
we start a new phase of stronger than ever power of Mobilization.
Name of report
3
MasterPeace Founders,
Mohamed Helmy
Ilco van der Linde
MasterPeace
Table of Contents
MasterPeace Clubs’ Expansion
5
BootCamp
9
Fundraising Campaign
11
MasterPeace Communications
12
12
15
18 19
My Music MasterPeace
Website and Blog
My MasterPeace Moment
EU Office MasterPeace Management Report- 2014 Q2
MasterPeace
MasterPeace Clubs’ Expansion
The World Map According to MasterPeace
Power of mobilization was evident this quarter with the clubs’ progress. It was important to take
a moment this quarter to slow down a bit the quantitative expansion and focus more on qualitative capacity building by encouraging and supporting 10 more countries to organize their own
local bootcamp. Of course after a successful international bootcamp in Holland gathering 40
leaders from around the world.
In all MasterPeace campaigns, our clubs have utilized the emerging mobilization power of
MasterPeace to activate their own communities.
Flexing the clubs’ muscles, today wide variety of initiatives where implemented by the clubs’ in
their countries diverges from peace walks, mediation centers to music productions.
New three countries were added to the MasterPeace family, including a conflict-area which is
Myanmar, a country plagued by civil war since gaining independence from Britain after
World War II
MasterPeace Tunisia
MasterPeace Myanmar
MasterPeace Mexico
Bringing the total number to 65 clubs in 47 countries
MasterPeace Management Report- 2014 Q2
MasterPeace
The following graph shows the accumulative growth of the countries over the past period, starting from the conceptualization phase in November 2010, till today. IT’s clear in the below graph
that our growth rate was peaked in the period from 2012-2013 and started to slow down in
2014 according to our capacity building focus.
Clubs' Country Growth
50
38
25
13
0
2010
2011
2012
2013
mid-­‐2014
MasterPeace Activities from Around The World in the covered period.
Georgia
- Music above fighting documentary movie screening night (event organized twice in 2 different venues) - Peaceful living roundtable at university campus
for international students studying in Georgia - Empowerment program: Village Avranlo field
visit by MasterPeace team
- Street Music day - Pop up stage
India
- Intercultural evening for peace and solidarity
(Bring back our girls campaign) - Press conference and orientation training program during MasterPeace Co-founder visit
- A training of 40 trainers to 40 MasterPeace Mediation centers in the province of Odissa.
Lebanon
Peace Journalism seminar - 2nd edition at university
Morocco
Personal development and entrepreneurship 2 days workshop Moldova
Peace and Pieces poem, storytelling and essay competition Kenya
- Maasai Walk
- Production of a song for MMM Competition
Nepal
Co-organized "Samman Ko Utsav" Musical concert in cooperation with Prisma Advertising
MasterPeace Management Report- 2014 Q2
MasterPeace
A Walk to Remember
For almost the past three
years, Ezekiel Katato,
leader of MasterPeace
Maasai Land, never gave
up on his dream of organizing a Peace Walk across the Maasai land where people from around the world go on a rich cultural journey. In June, a group of people from around the world went on a six day PEACE Walk through the
Maasai Land visiting local schools, staying with the Maasai families and most importantly raising fund for
MasterPeace Maasai Land initiatives.
It is a great example of our club using their resources and talents to generate fund by themselves to sus-
Russia
- Training course on conflict transformation and peace building
- Kazan club organized screening of film
"one day after the world"
- organized celebration of the Youth Day
of the National Russian in Dagestan republic
Senegal
- Football Match between two tribes
Sudan
MytecC - launching event of
MasterPeace Sudan
Zambia
- Peace and Conflict Seminar
Guinea
- Awareness Campaign about the Ebola
- Peace building Seminar
Gambia
-School Tour to promote MasterPeace
and spread awareness about peace
- Production of a song for MMM competition
Cameroon
-Production of 2 music songs for MMM
Competition
-Computer training Program
MasterPeace Management Report- 2014 Q2
Sierra Leone
- National Peace Heroes Award (first event
of its kind to award the persons who contributed in the peace process of Sierra
Leone)
Albania
- European week against racism
Colombia
- Cine a la Calle- MasterPeace short film
about peace award
Myanmar
-Pilot Project
- Media Conference to promote
MasterPeace Myanmar
Zimbabwe
- Organized human rights and peace in
Africa film show, drama play about social,
economic and political conflict.
MasterPeace
Do You Know?....
68
Is the number of initiatives carried out by
MasterPeace Clubs’ around the world in the first
5 Months of 2014
MasterPeace Management Report- 2014 Q2
MasterPeace
MasterPeace Bootcamp-2014
For the third consecutive year, MasterPeace organizes its most
anticipated event: The Annual Bootcamp (from 2nd till 7th of
March) hosted in the beautiful city of Hilvarenbeek in Holland.
The bootcamp brought together 40 Country Coordinators and
team leaders (largest number to date). This time the Bootcamp
had a unique perspective, mainly focused on the detailed strategic plan for ‘the 2014 tipping point’ around these topics:
1- Organization, Production and Media plan of MasterPeace in
Concerts 2014 worldwide
2- Internal expansion of MasterPeace Clubs in each country
3- Motivation, Inspiration and Team spirit 4- MasterPeace Next (after2014)
The Boot Camp was highly inspirational and empowering for all
of the Country Coordinators and the energy and motivation
gained during this week was exceptional to trigger amazing IDP
Celebrations.
The bootcamp gave a great chance to for our MasterPeace
clubs and our partners to meet, which gave a huge boost for
both sides and inspiration to see the people behind the movement face-to-face.
Read about Hina’s, leader of MasterPeace
Pakistan, experience at the bootcamp here
MasterPeace Management Report- 2014 Q2
MasterPeace
MasterPeace local BootCamps+ ilco’s visits
MasterPeace Clubs Bootcamps became one of the important pillars in the clubs’ activities;
working on identifying the clubs’ local needs by the team members.
MasterPeace central office, works on assisting the clubs’ in creating content for the bootcamp,
and in some cases joining via Skype to support the team
-MasterPeace clubs organized local bootcamps in: Armenia, Gambia and currently preparing
for bootcamps in DRC, Albania, India, Bosnia & Herzegovina, Croatia, Macedonia, Montenegro
and Kosovo.
This quarter featured an inspiring visit by MasterPeace cofounder and Creative Director, Ilco
who visited MasterPeace Nepal and MasterPeace India and met with the teams, their advisory
boards and potentials donors and sponsors.
Grants and Fundraising
1- MasterPeace IDP 2014 Call for Proposal
-MasterPeace Clubs Team developed a Call for Proposal for the IDP as an opportunity to support the clubs financially ($ 5000), and sent it per region according to the geographical distribution of the clubs worldwide as follows: 2 opportunities for Asia, 2 for east and West Africa, 1 for
Central and Latin America and 1 for Europe.
2- MasterPeace Clubs Dream Fundraising Campaign
MasterPeace Clubs’ Team issued a chance for 6 dream projects to be featured for online and
offline fundraising Campaigns in the coming months (also 2015). First phase was through the
LA fundraiser, second phase is to continue fundraising for these projects via a partnership with
an online Charity Auction ( Charity Buzz ) that is expected to be launched in july. There is no
guarantee to the 6 projects except that we will give it more attention whenever its possible.
MasterPeace Management Report- 2014 Q2
MasterPeace
We received 30 inspiring proposals, from which we chose the following 6 dream projects to
feature in the coming period :
MasterPeace Management Report- 2014 Q2
MasterPeace
MasterPeace Communications
The Story of My Music
MasterPeace
MasterPeace announced the winner
of My Music MasterPeace, the title
was granted to Fred Williams, a reggae artist from Nigeria, whose
song Love, Peace and Unity was
chosen as the overwhelming favorite
by collective jury votes and ranked
2nd in public voting with nearly 2000
votes.
My Music MasterPeace garnered nearly 25,000 votes for over 200 original song entries
from 50 countries around the world
My Music MasterPeace teamed up with some of the
biggest names in the music industry as partners, we
have CMJ (400+ US/Canada College radio stations),
Mideast Tunes (largest music network in Middle
East), Tribe of Noise (21K composers, singers,
songwriters from 170 countries), International Radio
Festival (one of the largest radio festival in Europe),
and Radio and Music India (online music website in
India).
My Music MasterPeace gathered top names in music to be our jury and help selecting the winner.
MasterPeace Management Report- 2014 Q2
MasterPeace
My Music MasterPeace attracted media attention; it was featured in more than 300 publications including Reuters and Yahoo, along many online websites.
During the one-month of voting, MasterPeace platform received 200,000 page views, largest traffic recorded on masterpeace.org.
My Music MasterPeace buzz and huge participation, was reflected in surge increase in the
traffic on our platform and creation of thousands of new profiles/users.
MasterPeace Clubs produced 8 songs in the
competition
My Music MasterPeace managed to mobilize many musicians, with the involvement of all
teams and clubs, the competition brought much enthusiasm inside and outside the movement. It served the goal of introducing MasterPeace in Concert to musicians around the
world.
MasterPeace Management Report- 2014 Q2
MasterPeace
MasterPeace Communication (continued)
If one word can summarize this quarter, it would be ‘mobilization’. MasterPeace, communication in particular, showed the true power of mobilization MasterPeace holds around the world.
Communication efforts for this quarter put the curtain over ‘My Music MasterPeace’, announces yet another remarkable campaign ‘My Moment MasterPeace’ and reveals plans for
the global IDP 2014 media outreach campaign.
Enhancing the campaigning and communication functions of MasterPeace clubs with a series
of practical and helpful steps:
Successful communica.on workshops @ BootCamp 2014
Communica.on template to be used by clubs’ storyteller teams
-As a result of the extensive media and communication interactions and guidance with the clubs, this
quarter witnessed largest media coverage (outside
Peace Day) by MasterPeace clubs.
Press conference in Sierra Leone followed by dozens of media articles. Media coverage took place in
India, Nepal, Georgia, Myanmar (TV reportage at the
largest TV channel), Cameroon, Gambia, and
Yemen.
MasterPeace communication helped setting up a
subsidiary division of ‘MasterPeace Video Lap’ which
is responsible empowering MasterPeace communication efforts with series of videos and vines campaigns as a tool for communication
MasterPeace Management Report- 2014 Q2
Communica.on Academy, pod-­‐
cast series of comm. lessons
MasterPeace
MasterPeace Platform
During this period the website started fully developing the strategy of focusing on clubs and
building content. New developments and ideas were implemented and will be grown in the
coming months.
Initiatives & Profiles
• My Music MasterPeace online competition
The competition was very successful and had a wide outreach bringing very good traffic in April
during the voting. 24000+ votes were collected.
• My Moment MasterPeace online competition
The competition is bringing some good traffic from the blogging community and people who
are interested in writing. 126 entries until now.
• Crowdfunding actions and LA fundraiser
The first crowd funding actions were started on the page with the clubs submitting their projects. The event in LA will bring some good leads to these initiatives
• Weekly campaigning via Initiative of the week and Newsletter report
Every two weeks a newsletter containing a selection of initiatives is sent to the community. The
results were very good with bringing in new initiatives and people volunteering on actions.
MasterPeace Management Report- 2014 Q2
MasterPeace
Profile redesign and badges.
New Profiles including badges are in the final stage of testing and to be launched on July 15th.
This way an invitation to the concert will be also sent to the 20 K + people who will be given the
opportunity to attend at all our locations.
About MasterPeace:
• New about.masterpeace.org
The new About page has been launched with some positive feedback on it. you can check it
currently on about.masterpeace.org
• New Concert page.
The new concert page is launched with detailed info about the concert in Amsterdam.
• Fundraiser page.
A page was prepared and launched for the fundraiser in LA
Upcoming development until September
• New campaign and slight rebranding on the website in line with the new MasterPeace campaign
• Finalize profiles and badges, distribution of invitation for the concerts
• Updating all concert pages with information about their upcoming events
• Disarmament campaign functionality to be launched
Coffee with a Peace Bite
We developed the concept and at the end of the
month we will start a new online meetup between
club owners and general volunteers, called Coffee
with a Peace Bite, to help promote the work of the
clubs and connect online with offline world.
MasterPeace Management Report- 2014 Q2
MasterPeace
MasterPeace Blog
Blog Ambassadors:
A constant flow of blogs comes from the Blog
Ambassador group, deriving from active participation in the group. Since the establishment of Head of sections in the last quarter,
they feel more responsibility, which led to an
increasing amount of blogs from this selected
group of bloggers. One Blog Ambassador will
become the Blog Manager of the group in the
upcoming quarter, sharing full responsibility for
the maintenance and expansion of the group.
Number of Blogs: 1200
MasterPeace blog is increasing
playing a central role in generating the strategy that focuses
on content generation for
MasterPeace
Newsletters:
- 2 international newsletters have been sent out successfully
- the number of subscribers has increased to 23,000 subscribers
My MasterPeace Moment storytelling competition:
Aligning more with current worldwide PR trends and the MasterPeace communication roadmap. Journalists, bloggers, human right defenders and others are invited to share their story
on what invited them to work for peace. Main partners are: the United Nations and International Storytelling Center with a network of 60,000 storytellers.
MasterPeace Management Report- 2014 Q2
MasterPeace
My Moment MasterPeace gives storyteller platform to share stories
of significant moments which made them work for social change. The
winner will be flown to attend the official Peace Day observation at the
UN HQ in New York and tell his story in front of front of an audience of
500 student-observance participants, as well as Secretary General
Ban Ki-moon.
MasterPeace Management Report- 2014 Q2
MasterPeace
EU Office Updates
Strategic positioning of EU Office
•
We are more and more successful in aligning social and Cultural companies; Thieme
Meulenhoff (a Dutch top 3 Educational Publisher) is our first Shareholder4Peace with a
commitment of 25.000 euros per year.
•
Our ambition is to add 3 Sh4P’s this year and extend the number over the next year. We
believe in building an “ecosystem” with value driven companies who support with their
competences, cash and resources. Insurance companies like e.g AON and Aegon,
Law firm Baker McKenzie and search bureau Business Talent Network and many more
will support us by contributing in kind to our two big events this year (Great Minds
Meeting on 17th September and MasterPeace in Concert on 21st September in the
Ziggo Dome- Amsterdam)
•
Another example is the co-creation with ICT companies like Google and One Shoe (top
3 Dutch player on web and mobiles concepts). In May we introduced 2 new apps; a
music app with songs from the My MasterPeace music competition; the second is a “
compliment “ app based on the MasterPeace values; this app is sold globally for .89
cents to build awareness, branding and funding for the clubs
MasterPeace Management Report- 2014 Q2
MasterPeace
Founding Partners
•
Corio: our intensive and very positive co-creation has deepened. In September many
Corio Shopping malls will show promote our campaign via billboard and video broadcasting inside the malls.
•
Vfonds we already mentioned; they support us and thus provide the financial fundament
of our tipping point year.
•
Pax (the rebranded IKV Pax Christi) is our co-creator for the Great Minds Meeting and
together we will create awareness around disarmament and nuclear abolishments.
•
Triodos has sent in their newsletter to 150.000 of their loyal customers news an early
bird coupon (only Euro 10,- p.p.)
•
All Partners are invited for free to the Great Minds Meeting (17th September) and will receive generously free tickets for our concert with international artists from 20 conflict
areas.
•
With Cordaid we’re in the contract phase as new Founding Partner.
Events
•
1st quarter we partners with Axe (Unilever) and Q music (radio commercials) for around
20,000 euros.
•
First week of June we were offered a top stand at the “KunstRai” exhibition to ~15.000
visitors of this Art fair. Around 25 art masterpieces showed the different messages of
MasterPeace. We didn’t have the expected revenues of sales of painting, but we have
enough compensation with the recycling of mobile phones
•
17th September we will organize a Great Minds meeting and expect around 400 visitors
(young talents, CSR and marketing managers , creative and representatives of collaborative partners) ; we aim to generate around 60.000 euros.
•
19th September a battle of the business bands; cover bands of befriended companies;
we expect 800 people in the theatre, awareness of thousands of colleges of the bands
and Euro 25.000 funding
•
21th September the concert in Ziggo Dome; we expect around 8000 visitors. a 2 hours
TV broadcast and a 3 hours internet broadcast; In Holland we aim for around 75 million
contacts during the 2 months of campaigning before and after the concert.
•
MasterPeace in Concert in Amsterdam is the unifying concert with artists from more
than 12 conflict area with the Metropole Orchestra, Oleta Adams and Baaba Maal.
MasterPeace Management Report- 2014 Q2
MasterPeace
Campaign
•
We are very happy that Dawn (a prestigious advertising agency will design our global
campaign “be a Nelson” we will present the campaign to the media channels 26 of
June and early August we will launch the campaign globally.
People
•
The tipping point year is supported by many volunteers and freelancers who support us
with their talents
Be a Nelson Campaign- coming soon
COMING SOON
MasterPeace Management Report- 2014 Q2
MasterPeace
5th of May 2014
5th May; Roel van Velzen performed with innocent B from Congo ( with whom he has played
in Congo last year); a unbelievable vbe and
success.
We were able to attract a lot of media (TV, radio
and newspaper) attention
Over 300.000 people sang together
with MasterPeace
MasterPeace Management Report- 2014 Q2
MasterPeace
Alex & Sierra current winner of the X factor USA decided to team up with
MasterPeace during our LA event at the Sunset Marquis
MasterPeace Management Report- 2014 Q2