Untitled - Tag Heuer

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In 1860, Edouard Heuer, a young Swiss watchmaker, founded his own workshop, the Edouard Heuer
& Co Watches Company, in St-Imier, Switzerland.
Edouard had an obsession: to master time and explore the tiniest fractions of this mysterious and mystical
dimension with complicated mechanical instruments.
153 years later, TAG Heuer is the world leader in prestigious and high-precision chronographs. It is the only
Swiss watchmaking company using its own mechanical
chronograph movements to master 1/10th, 1/100th,
1/1,000th and 5/10,000ths of a second. Thanks to
a relentless quest for innovation, a passionate pioneering spirit and an uncompromising determination to push
the boundaries of mechanical watchmaking, Edouard’s
dreams have been turned into reality by a dynasty of
pioneers: himself, his son, grandsons and great-grandson, Jack Heuer. One of the most innovative Swiss
watchmakers ever, Jack has filed many major patents
as well as introducing breakthrough innovations such
as the first-ever self-winding mechanical chronograph,
the legendary Monaco Chronomatic 11, in 1969.
Today, our watchmakers and engineers stay true to Jack’s
passion for innovation by constantly challenging conventional wisdom and taking the Brand to unsurpassed levels
of precision. The game-changing TAG Heuer Carrera
Mikrogirder 10,000 Concept Chronograph introduced
in Basel 2012 is a magnificent tribute to Jack’s vision and
inspiration. It is the first ever mechanical chronograph
capable of capturing and displaying 5/10,000ths of a
second. This new milestone in watchmaking won the prestigious Aiguille d’Or at the Grand Prix d’Horlogerie de
Genève in 2012, the highest Award in luxury watchmaking. As testimony to this unique expertise and our contribution to the legend that is Swiss watchmaking, TAG
Heuer has been awarded no fewer than 8 Awards at the
Grand Prix d’Horlogerie de Genève in the past 11 years.
Mikropendulum, the first ever high-frequency chronograph
regulated by magnets, was presented at Baselworld.
In 2013, TAG Heuer is entering a new era. First, as a tribute to 50 years of Carrera, the Brand is launching a new
series of timepieces featuring prestigious movements such
as the exclusive in-house Calibre 1887 and the Calibre
36. In keeping with the spirit of going far beyond accepted watchmaking conventions, the TAG Heuer Carrera
Stéphane Linder
President and Chief Executive Officer
Last but not least, Jean-Christophe Babin, the Brand’s
charismatic CEO for the last 13 years, during which
he has played a key role in turning the company’s fortunes around, is stepping down, to be replaced as
CEO by myself, Stéphane Linder. The vision goes on.
As the new leader of the brand, I will stay absolutely
true to the same obsession with ultimate quality and timeless styles as Edouard Heuer, 153 years ago. I will
ensure perfect continuity of leadership, in order to
maximize all the energy and dynamism of TAG Heuer,
a legendary brand that I am so passionate about.
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EDITORIAL
6
HISTORY
12
AVANT-GARDE HAUTE HORLOGERIE
24
TAG HEUER CARRERA
56
TAG HEUER GRAND CARRERA
64
MONACO
72
AQUARACER
88
TAG HEUER FORMULA 1
104
LINK
116
LADIES COLLECTION
152
LIFESTYLE ACCESSORIES
154
AVANT-GARDE COMMUNICATION
156
AVANT-GARDE EYEWEAR
158
QUALITY
160
COLLECTION
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TAG Heuer HISTORY
1860
Set up of the first Edouard Heuer & Cie in St-Imier
(Switzerland).
1962
Astronaut John Glenn is launched into space
with a Heuer chronograph on his wrist.
1887
Invention of the oscillating pinion, entirely
patented.
1963
1911
Introduction of the Time of Trip, first airplane and
automobile dashboard chronograph.
Launch of the Carrera Chronograph, named
after the Carrera Panamericana Mexico Road
Race, by Jack Heuer : an open, easy-to-read dial
for motorsports enthusiasts.
1916
Launch of the Mikrograph and the Microsplit, the
first watches accurate to 1/100th of a second ; the
Semikrograph and the Semicrosplit, accurate to
1/50th of a second, by Charles-Edouard Heuer.
1974
Launch of the Silverstone Chronograph.
1982
Aquaracer series’ launch, the perfect incarnation
of TAG Heuer’s sporting spirit.
1986
TAG Heuer Formula 1 series’ launch, combining
steel and glass fiber.
1969
Introduction of Monaco, the world’s first automatic
chronograph with a water-resistant square case.
1987
Launch of the Link series, equipped with the most
comfortable bracelet ever.
1971 - 1979
TAG Heuer, official timekeeper of the Scuderia
Ferrari in Formula 1.
1992 - 2003
TAG Heuer, Official Timekeeper for the FIA
Formula 1 World Championship.
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2002
Sport Vision, TAG Heuer’s first range of sport
and prestigious eyewear.
2003
Microtimer, wrist timing instrument accurate to
1/1,000th of a second.
Shah Rukh Khan named international brand
ambassador.
2004
Unveiling of the exceptional Concept Watch
Monaco V4, the world’s first belt-driven
transmission timepiece.
2005
Launch of the Calibre 360 Concept Chronograph, the world’s first-ever mechanical
wrist chronograph accurate to 1/100th of a
second.
2007
Launch of the Grand Carrera series with Calibre
RS, the first mechanical movement engineered
with Rotating Systems.
2008
Grand Carrera Calibre 36RS Caliper Chronograph, winner of the Sports Watch Prize at
the Grand Prix d’Horlogerie de Genève.
TAG Heuer, partner of the Fondation de la
Haute Horlogerie (FHH).
2009
Launch of the Monaco Twenty Four Concept
Chronograph with the exclusive “Advanced
Dynamic Absorber” system protecting the
movement against jolts and vibrations.
Introduction of the Aquaracer 500M Calibre 5,
water-resistant to 500 meters.
Leonardo DiCaprio named international brand
ambassador.
Reedition of the Monaco Calibre 11 in a Limited
Edition.
2010
Launch of the first in-house Calibre 1887 Automatic
Chronograph, based on the Oscillating Pinion.
Presentation of the TAG Heuer Pendulum
Concept, a revolutionary mechanical movement
without hairspring.
Chen Daoming becomes brand ambassador.
2011
Introduction of the TAG Heuer Carrera
Mikrograph 100, the first-ever chronograph
displaying the 1/100th of a second on the
central chronograph hand.
TAG Heuer Mikrotimer Flying 1000, the world’s
first ever mechanical chronograph to measure
and display the 1/1,000th of a second, winner
of the Best Sport Chronograph Award at the
Grand Prix d’Horlogerie de Genève.
Launch of the TAG Heuer Formula 1 Lady Steel
and Ceramic, the new glamorous series for
ladies.
TAG Heuer is official partner of Vodafone
McLaren Mercedes, Monaco Grand Prix, the
Automobile Club de Monaco, Audi Sport and
Official Watch of Indy 500.
10 / 11
2012
Launch of the exceptional TAG Heuer Carrera
Mikrogirder 10000, accurate to 5/10,000ths
of a second, winner of the Aiguille d’Or at the
Grand Prix d’Horlogerie de Genève, the highest
distinction in luxury watchmaking.
Introduction of the TAG Heuer Carrera
Mikrotourbillons the first high-frequency dual
tourbillon entirely envisioned, developed and
manufactured internally.
Inauguration of exclusive new series : new
Aquaracer 500M and Link Lady.
Cameron Diaz, named international ambassador
of the brand.
TAG Heuer, official partner of Oracle Team USA,
Defender for the 34th America’s Cup.
2013
TAG Heuer Carrera’s 50th anniversary : launch
of new exclusive pieces displaying the most
prestigious calibres, the Calibre 36 and the
Calibre 1887.
Launch of the TAG Heuer Carrera
Mikropendulum, the first ever high-frequency
chronograph regulated by magnets.
Extensions to existing collections : Link Lady
automatic timepieces and Aquaracer 500M
chronographs, TAG Heuer Formula 1 Calibre 16
automatic timepieces.
Opening of new TAG Heuer boutiques in
illustrious places : the Champs-Elysées Avenue
in Paris and the Fifth Avenue in New York.
Development of TAG Heuer’s production units
with the new factory in Chevenez (Switzerland)
where the in-house mouvements will be
manufactured.
TAG Heuer becomes Official Timekeeper,
Official Watch and Chronograph and Founding
Partner of the new FIA Formula E Championship,
the world’s top competition for electricallypowered racing cars.
AVANT-GARDE
HAUTE HORLOGERIE
creating the classics of tomorrow.
Where the enduring expertise of the artisan comes face to face with the trailblazing imagination of the engineer. Where knowledge and know-how
meet and embrace a living history, that is centuries old. This is Haute Horlogerie by TAG Heuer. A state of mind that exploits simultaneously the pioneering achievements of 17th century watchmakers and the most awe-inspiring technologies of today in one common goal: to push conventional Haute
Horlogerie beyond the limits of the possible.
TAG HEUER CARRERA
mikrotourbillons
CAR5A51.FC6331
When technology gives a virtuoso performance. Entirely conceived, manufactured and
assembled in-house at our factory in La Chauxde-Fonds, this high-end timepiece is not only
the world’s fastest, most accurate dual tourbillon chronograph ever, but the only one able
to measure and display 1/100th of a second.
The chronograph tourbillon rotates an incredible 12 times per minute, beating a dizzying
360,000 times per hour, while the watch tourbillon, certified Chronometer (COSC), beats at
4Hz. And thanks to the TAG Heuer Carrera
MikrotourbillonS’ dual-chain architecture the
watch does not affect the chronograph movement, providing outstanding precision. Luxury combines with awe-inspiring technology to
create this masterpiece. The ultimate watchmaking complication, entirely patented.
TAG HEUER CARRERA
mikrogirder
The future looks different. By scrapping the
traditional balance wheel and hairspring, invented three centuries ago, the TAG Heuer
Carrera Mikrogirder has revolutionized
watchmaking for ever. Powered by a pioneering patented linear vibrating system, it was
awarded the prestigious Aiguille d’Or at the
Grand Prix d’Horlogerie de Genève, the highest distinction in luxury watchmaking. Measuring 5/10,000ths of a second, it pulsates an
unimaginable 7.2 million times per hour, while
the central chronograph hand turns 20 times
a second. A technical masterpiece. Now you
can time the future.
CAR2C10.FC6323
18 / 19
TAG HEUER CARRERA
MIKROPENDULUM
The TAG Heuer Carrera Mikropendulum is a
spectacular showcase of Swiss craftsmanship
and TAG Heuer know-how. Based on the Pendulum’s technology, the world’s first regulator
working with magnets, it overturns three centuries of conventional watchmaking tradition. Like
all MIKRO creations, the TAG Heuer Carrera
Mikropendulum is a dual chain platform with a
balance-wheel system for the watch - 28,800
beats per hour (4Hz) with a 42 hour power
reserve - and a hairspring-less pendulum system for the chronograph - 360,000 beats per
hour (50hz) with a 90 minute power reserve.
The crown rewinds the chronograph and the
watch, the watch is run on a classic COSC-certified automatic regulator. The design has not
been left out : the 43mm case is in sandblasted,
fine-brushed and polished titanium. The anthracite grey dial is fine-brushed on the right side
and with Côte-de-Genève finishing on the left
side. The Pendulum is on proud display at 9
o’clock. The 100th of a second is displayed by
a sweeping 18K rose gold central hand that
finishes the elegant and avant-garde look of
this spectacular timepiece.
CAR5B80.FC6339
20 / 21
TAG HEUER CARRERA
mikrograph
Two beating hearts, one single purpose: to
be the only one able to measure 1/100th of
a second on the market. One integrated movement, two chains. Dual-chain technology
powers the TAG Heuer Carrera Mikrograph,
which means the chronograph chain never affects the precision of the watch, or vice-versa. It
is the world’s first chronograph equipped with
a flying central hand accurate to 1/100th of
a second. Inspired by the 1916 Heuer Mikrograph, with a case fashioned from rose gold,
and a brown or anthracite dial, these very limited editions of only 150 pieces each marry
revolutionary technology and classic styling. A
game-changing innovation combined with an
iconic classical design.
CAR5040.FC8177
CAR5041.FC8178
MONACO v4
WAW2080.FC6288
Reinventing tradition. The shape is familiar, but
everything else has changed. Revolutionary
belt-driven transmission and linear mass, and
the world’s smallest transmission belts. This is
high-performance automobile micro-engineered technology. The sapphire crystal front and
back make viewing the mechanism as thrilling
as looking at a high-technology racing engine
in operation. Versions are available in prestigious rose gold or ultralight titanium with ceramic on the sides. Being different is what TAG
Heuer does. Be different.
waw2040.fc6288
24 / 25
TAG HEUER CARRERA
THE CONTEMPORARY SPORTS WATCH INSPIRED BY MOTOR RACING.
TAG Heuer Carrera : the timeless collection. In 1887, Edouard Heuer made history with the oscillating pinion. In 1963, Jack Heuer named the Carrera collection after the Carrera Panamericana, a road race of legend. He imagined an iconic design with a wide-open, easy-to-read dial and a shock-resistant
and waterproof case tough enough for even the most intense road wear. A mythical series was born. In 2010, the oscillating pinion was used, in a Carrera
case, to create the Calibre 1887, the in-house calibre chronograph. A half-century after its dramatic arrival in the watchmaking scene, the timeless Carrera
remains the standard-bearer of TAG Heuer’s unrivalled watchmaking pedigree and motor racing heritage. This year, the brand proudly celebrates the
Carrera’s 50th anniversary with the launch of exceptional new timepieces to pay tribute to five decades of inspired design and revolutionary technology.
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TAG HEUER CARRERA
CALIBRE 36
flyback CHRONOGRAPH
This spectacular addition to the TAG Heuer
Carrera range is doubly special. For the first
time, the legendary Calibre 36 movement
pulsates inside a Carrera case. And the flyback function makes starting, stopping and
resetting the chronograph a child’s play with
a single touch of the flyback button. Ultralight
sandblasted titanium grade 2, coated with
black titanium carbide, gives the case an intense racing look, which the perforated black
leather strap enhances. For a more classic styling, there is a fine-brushed and polished steel
case, complemented by the new H-shaped
bracelet in the same materials. The Carrera
Calibre 36 Flyback chronograph. A dazzling
newcomer.
CAR2B80.FC6325
WAS2110.BA0732
CAR2B10.BA0799
CAR2B11.FC6235
TAG HEUER CARRERA
CALIBRE 1887
CHRONOGRAPH –
JACK HEUER EDITION
A spectacular chronograph to honour a
pioneer. Classic stopwatches and car racing
inspire the remarkable two-part construction of
this timepiece. The 45mm case in fine-brushed
titanium carbide coated titanium rests on a futuristic cage, in fine-brushed steel. On the dark
grey flange, a tachymeter and pulsometer are
paired to capture all the pulse-quickening thrill
of speed. Taking its design from the TAG Heuer
Carrera Mikrogirder, winner of the «Aiguille
d’Or» at the Grand Prix d’Horlogerie de Genève 2012, the asymmetrical case rises at an
angle at the top, towards crown and chronograph pushers. The smoked sapphire caseback
puts the daring in-house Calibre 1887 movement on display and is embellished with Jack
Heuer’s coat of arms and signature. In every
way, this chronograph is a mould-breaking tribute to a unique Heuer pioneer.
CAR2C11.FC6327
WAS2110.BA0732
30 / 31
TAG HEUER CARRERA
CALIBRE 1887
CHRONOGRAPH
CAR2A11.BA0799
CAR2A10.BA0799
Powered by the in-house Calibre 1887 movement and inspired by the Calibre 16 design,
this is a classic reborn. Ultra resistant ceramic on the bezel and unscratchable sapphire
on the caseback protect a 43mm case of
fine-brushed and polished steel. The pulse-quickening dial comes in understated black
or elegant anthracite with a sunray effect,
and a new H-shaped bracelet adds a special
touch of style. An even more sporty option is
offered by a version with its sandblasted titanium Grade 2 case, coated in black titanium
carbide, and the black alligator strap with a
“soft touch” effect with elegant stitching and
lining in vibrant racing red.
CAR2A80.FC6237
34 / 35
TAG HEUER CARRERA
CALIBRE 1887
CHRONOGRAPH
Performance, craftsmanship, elegance. If you
bottled the essence of TAG Heuer Carrera,
this chronograph would be it. A fully integrated
column-wheel chronograph, it is assembled
from 320 components, and includes the famous oscillating pinion patented by Edouard
Heuer in 1887. The Calibre 1887 movement
vibrates 28,000 times an hour, and produces
50 hours’ power reserve. Absolutely classic.
Absolutely Carrera.
CALIBRE 1887
WAS2110.BA0732
CAR2115.FC6292
CV201AG.BA0725
CAR2110.BA0724
CV201AG.BA0725
TAG HEUER CARRERA
CALIBRE 1887
CHRONOGRAPH
Absolute refinement. Absolute subtlety. Housed
in a larger 43mm case, and whispering refinement in every detail, from the rose gold colored Arabic numerals, to the minimalist dial
and subtly recessed sub-dials, to the elegant
minuterie on the flange. The H-shaped 3-row
multi-faceted steel bracelet with alternate polished and fine-brushed finishings is new to this
classic. Refinement can be compelling.
CAR2012.BA0799
CAR2013.FC6313
LEONARDO DICAPRIO
CV201AG.BA0725
CV201AG.BA0725
38 / 39
TAG HEUER CARRERA
CALIBRE 1887
CHRONOGRAPH
This 43mm TAG Heuer Carrera Calibre 1887
chronograph sums up the effortless elegance
of the Carrera range. Its polished steel case
and its white dial are each a triumph of refined design. This is truly the chronograph for
men who relish elegance in every detail.
CAR2012.FC6235
WAS2110.BA0732
TAG HEUER CARRERA
CALIBRE 16 DAY-DATE
CHRONOGRAPH
This automatic chronograph is a treasure chest
of fine detailing. Elegant Arabic numerals, the
hand-applied Day-Date window, and racing
tachymeter markings ooze sophistication. The
larger crown and red-edged pusher subtly affirm this chronograph’s sporting spirit.
CV2A10.BA0796
TAG HEUER: Corporate partner of McLaren
WAS2110.BA0732
42 / 43
TAG HEUER CARRERA
CALIBRE 16 DAY-DATE
CHRONOGRAPH
In a class of their own. These racing-inspired
Day-Date chronographs are a brand-new
addition to the TAG Heuer Carrera Calibre
16 range. Inside, the engine is the outstanding
Calibre 16 movement. Outside, three counters and a tachymeter scale guarantee you
perfect chronograph timing in an advanced
design, while the Day-Date function is a
pleasure to read. And against your skin is that
extra special touch: a case back dedicated to
the greatest driver ever, Juan Manuel Fangio.
What better way to be part of TAG Heuer’s
conquest of speed?
JUAN MANUEL FANGIO
WAS2110.BA0732
CV201AG.BA0725
CV201AH.FT6014
44 / 45
TAG HEUER CARRERA
CALIBRE 16 CHRONOGRAPH MONACO GRAND PRIX
LIMITED EDITION
A chronograph fit for the king of road races.
This TAG Heuer Carrera, in a limited edition,
brings together Monaco Grand Prix passion
and TAG Heuer Carrera legend. The red
‘Monaco Grand Prix’ lettering on the tachymeter scale and the rubber strap, which
is modelled on high-performance racing tyres,
supercharge the look. The case back proudly
displays the Monaco Grand Prix logo, and
your unique personal Limited Edition number.
CV2A1M.FT6033
TAG HEUER CARRERA
CALIBRE 8 GMT
AND GRANDE DATE
Travel in two time zones. The new TAG Heuer
Carrera timepiece equipped with the GMT
function and a Grande Date is superbly
readable. The case in fine-brushed and polished steel can be paired with the prestigious
H-shaped bracelet or with an alligator strap
in black, anthracite, or brown. A must-have for
all travellers.
WAR5011.BA0723
WAR5010.FC6266
WAR5012.FC6326
48 / 49
TAG HEUER CARRERA
CALIBRE 5 and calibre 7
TWIN-TIME
The classic 39mm Calibre 5 automatic timepiece showcases the very best TAG Heuer
craftsmanship. Its sapphire caseback reveals
its exclusive Calibre 5 movement, and the dial
has the trademark elegant Carrera finish.
The smartly contemporary TAG Heuer Carrera Calibre 7 Twin-Time makes the classic
timepiece a great travelling companion. The
second time zone is shown by a central luminescent hand, with a red or blue arrow tip
for maximum visibility. The 24-hour scale on the
flange is designed to be readable at a glance.
Design and function in efficient partnership.
WV211M.BA0787
WV211B.BA0787
WV2116.FC6181
TAG HEUER CARRERA HERITAGE
CALIBRE 1887 AND
CALIBRE 16 CHRONOGRAPHS
Heritage and innovation synchronize powerfully in these TAG Heuer Carrera chronographs. A tribute to TAG Heuer’s noble
watchmaking tradition, they are powered by
the in-house Calibre 1887 movement, or by
the Calibre 16. Design history comes back to
life in every last detail. The beautifully lacquered dial and the bold Arabic numerals in a
nostalgic font create a look that is luxurious
heritage with a twist. Always a talking point.
TAG Heuer Carrera Heritage.
CAR2114.BA0724
CHEN DAOMING
52 / 53
TAG HEUER CARRERA HERITAGE
CALIBRE 6
WAS2112.FC6181
The TAG Heuer Carrera Heritage Calibre 6
automatic is a design classic, capturing all the
elegance of timeless timepieces. The refined
Arabic numerals and hands are exquisite. Setting them off spectacularly are the dial with
its traditional lacquered “flinqué” texture, the
seconds counter with spiral effect, and the
nostalgic font. Luxury in precise detail.
WAS2114.BA0732
56 / 57
TAG HEUER
GRAND CARRERA
THE PREMIUM AVANT-GARDE COLLECTION INSPIRED BY UNRIVALLED MOTOR RACING HERITAGE.
This high-performance series combines TAG Heuer’s mastery of precision with its unique motor racing legacy. TAG Heuer is the only brand producing
mechanical and automatic chronographs with 1/10th, 1/100th and 1/1,000th of a second accuracy. C.O.S.C.-certified, the TAG Heuer Grand Carrera
series innovates even further with its Rotating System — an engineering breakthrough and a spectacular new way of displaying time.
TAG HEUER GRAND CARRERA
CALIBRE 36RS CALIPER
CHRONOGRAPH
This chronograph perfectly expresses TAG
Heuer’s commitment to precision. Its mechanical heart pulsates 36,000 times per hour,
making it the first Swiss-made mechanical
timepiece to display 1/10th of a second. To
make those tiny fractions of time easy-to-read,
it magnifies them an amazing ten times, thanks
to the unique TAG Heuer Caliper Rotating
Scale. Also available with yellow detailing on
flange, crown and pushers.
CAV5115.BA0902
60 / 61
tag hEUER gRAND cARRERA
calibre 17rs
chronoGRAPH
Avant-garde, premium, sophisticated, the TAG
Heuer Grand Carrera Calibre 17RS is a supreme example of our high-end watchmaking
tradition. Its GT racing inspired design and
unique Rotating System make it an object of
desire for connoisseurs. The TAG Heuer Rotating System replaces hands with elegant
dashboard-style discs, displaying minutes at
9, and seconds at 3. The Calibre 17RS: giving
prestige a new name.
CAV511B.BA0902
CAV511A.BA0902
CAV511B.FC6231
TAG HEUER GRAND CARRERA
CALIBRE 8RS GMT
and GRANDE DATE
WAV5111.BA0901
This C.O.S.C.-certified timepiece sums up the
spirit of the TAG Heuer Grand Carrera collection. The Grande Date at 12, in its hand-applied window, can be read at a glance. The
second time zone appears in an elegant Rotating System window at 6. The perfect travelling companion that will keep you on schedule
wherever life takes you.
WAV5112.FC6231
64 / 65
MONACO
THE LEGENDARY TIMELESS CHRONOGRAPH WORN BY STEVE MCQUEEN.
A legend that spans the decades. When TAG Heuer launched the Monaco in 1969, the brand achieved two world firsts: the first water-resistant watch
with a square case and the first automatic chronograph. Its design was utterly revolutionary. The very next year, Steve McQueen fell for its stunning looks
and wore it in his classic “Le Mans” movie. The legendary actor made it an icon. Way ahead of its time then, and still absolutely cutting-edge now.
66 / 67
MONACO TWENTY FOUR
CALIBRE 36 CHRONOGRAPH
CAL5113.FC6329
CAL5111.FC6299
With its motor racing-inspired design, the Monaco Twenty Four Calibre 36 chronograph
puts the spirit of “Le Mans” on your wrist.
Engineered for endurance, the “Advanced
Dynamic Absorber” system protects the movement against shocks and vibrations. The
unique wide open sapphire caseback shows
the exceptional oscillating mass resembling a
racing wheel and the famous C.O.S.C.-certified Calibre 36 beating at 36,000 beats per
hour. The dial comes in intense blue or majestic black, with the oversized “24” at 12 paying
tribute to “Le Mans”. A racing classic.
MONACO
CALIBRE 12 CHRONOGRAPH
CAW2110.FC6177
CAW2111.FC6183
TAG Heuer has equipped the Monaco with
the high-performance Calibre 12 movement,
a great successor to the Calibre 11 of the first
Monaco. The iconic design, fuelled by the
adrenaline of motor racing, stays the same:
chronograph counters at 3 and 9, the square
39mm case, and alligator strap. A stunning tribute to the original Calibre 11 Monaco.
STEVE MCQUEEN
70 / 71
MONACO CALIBRE 12
CHRONOGRAPH automobile club
de monaco edition
A striking new tribute to the Automobile Club
de Monaco. Finally the Monaco legend comes back in black. This new Monaco Calibre
12 chronograph is totally uncompromising.
Rugged titanium carbide coating sets the tone
on the case and pusher protectors, contrasting with polished and fine-brushed steel on
the pushers. The smoked sapphire caseback
proudly displays the ACM logo. An instant icon.
CAW211M.FC6324
72 / 73
aquaracer
THE ESSENCE OF THE SPORTS WATCH INSPIRED BY THE AQUATIC WORLD.
In 2013, TAG Heuer keeps on partnering Oracle Team USA in the greatest adventure in the sailing world: the 34th America’s Cup. To celebrate our
expertise in producing the ultimate water sports timepieces, we have expanded our range of Aquaracers which feature weather-defying ceramic, four
times harder yet 25% lighter than steel. The new Calibre 72 chronograph with a Countdown movement, the ultimate sailing function that injects colour into
time and the Calibre 16 chronograph both feature black ceramic bezels. Your perfect sailing companions.
74 / 75
Aquaracer 500m
Calibre 72 Countdown
Chronograph
Make every second count. This new Calibre
72 model colours in those crucial minutes till
the race starts, using the Countdown function
to display 5, 10 or 15 minutes before the starting line. Skeleton hour and minute hands make
the Countdown windows readable in the blink
of an eye. Also available in an ‘Oracle Team
USA’ edition. The Aquaracer 500M Calibre
72 Countdown chronograph, displaying time
in colour to help you win. The ultimate sailing
timepiece.
CAK211A.FT8019
CAK211B.BA0833
CAK211B.FT8019
78 / 79
AQUARACER 500M
CALIBRE 16 CHRONOGRAPH
A rugged new team mate joins the Aquaracer
500M ceramic team. Standout features on this
Calibre 16 chronograph model include the
rubber overmoulding on pushers and screwin crown, providing unbeatable grip even in
the roughest sailing conditions. The same bold
black dial and black ceramic bezel as the
Calibre 72 Countdown chronograph contrast
powerfully with the optional yellow-green luminescent markers on the hands and indexes.
Time becomes spectacularly clear.
TAG HEUER: OFFICIAL PARTNER OF ORACLE
TEAM USA, DEFENDER OF THE 34TH AMERICA'S CUP
CAK2110.BA0833
AQUARACER 500M
CALIBRE 5
WAK2180.FT6027
Inspired by sailing, this model reaffirms the
Aquaracer’s unrivalled water sports credentials: water-resistance to 500m, helium valve,
scratch-resistant black ceramic unidirectional
turning bezel. Equipped with a Calibre 5, this
41mm timepiece has a design that makes it
suitable for any occasion. Available in a full
black titanium carbide coated titanium case, or
in steel and gold with a thrilling black dial. This
new series offers a classy look for outdoors
enthusiasts. Aquaracer 500M. For active men
who never compromise on style.
WAK2110.BA0830
WAK2180.FT6027
84 / 85
AQUARACER
CALIBRE 16 CHRONOGRAPH
Reliable underwater. Refined on land. In the
water, the Calibre 16 chronograph is in its
element, thanks to its wealth of practical
diving features. Out of the water, its design
makes it visually compelling. Available in steel,
or in an outstanding steel and gold-plated
version. Aquaracer Calibre 16 chronograph.
An exciting adventure.
CAP2120.BB0834
CAP2110.BA0833
CAP2112.BA0833
AQUARACER
Sporty, masculine styling is the hallmark of the
Aquaracer watches. Water-resistant to 300m,
and fitted with luminescent hands and indexes,
they display the date in a beveled window
at 3. Their distinctive dials have a smooth inner zone inside a zone decorated with spiral
“azurage” effect. You can choose between
a black, blue or silver dial, and steel bracelets or rubber straps. For that special touch,
a steel and gold-plated version is available.
WAP1111.BA0831
WAP1110.BA0831
LEONARDO DICAPRIO
88 /89
TAG HEUER
FORMULA 1
THE CASUAL SPORTS WATCH INSPIRED BY FORMULA 1.
TAG Heuer Formula 1 professional sports watches were engineered with Vodafone McLaren Mercedes and tested in racing conditions by Jenson
Button and Sergio Perez. Each one comes equipped with the TAG Heuer “six key features”: 1/10th of a second display*, luminescent hands and markers,
water-resistance to 200m, “Easy grip” screw-in crown, double security folding clasp, sapphire crystal. This year, three thrilling new Calibre 16 chronographs
join our TAG Heuer Formula 1 team. Always in pole position.
* Depending on the model
tag heuer formula 1
calibre 16 chronograph
Joining the Formula 1 crack team this year is
the high-performance 44mm Calibre 16 chronograph. Every detail of this automatic chronograph makes it perfect for motor racing, from
the scratch-resistant fine-brushed ceramic on
bracelet and bezel to its optimal readability
in racing conditions. Always elegant, always
masculine, it can be varied with racing red
touches on hands, bezel and winding crown.
Or with a dramatic full black version with a
bold orange flange and exclusive new rubber
strap. Get ready to enjoy the race.
CAU2010.BA0873
CAU2011.BA0873
92 / 93
TAG HEUER FORMULA 1
CHRONOGRAPH
World-class racing drivers like Jenson Button and Sergio Perez are physically tough.
High-performance sports timepieces must be
resilient too. This chronograph is fitted with a
bezel in brushed black ceramic, providing unbeatable scratch-resistance. Complementing
the bezel, the option of a bracelet with central links in brushed black ceramic is available.
This advanced material, specially developed
for the TAG Heuer Formula 1 range, will keep
your chronograph looking and feeling good,
race after race, year after year.
CAU1115.BA0869
CAU1115.BA0858
TAG HEUER FORMULA 1
CHRONOGRAPH
CAU111A.FT6024
“The style is the man”. This all-black chronograph is unbeatably stylish and masculine. The
case and bezel coated with black titanium
carbide, and the black rubber strap make a
very individual statement. Optional flaming
red touches on dial and hands enhance its
racing appeal. Everything about this chronograph proclaims your sense of personal style.
Be bold. Be yourself.
CAU1114.FT6024
96 / 97
TAG HEUER FORMULA 1
CHRONOGRAPH
CAU1112.BA0858
TAG HEUER: Proud sponsor of Monaco Grand-Prix
and partner of Vodafone McLaren Mercedes since 1985
The understated masculine looks of this steel
chronograph combine with high-performance
functions. The black engraved tachymeter
scale, the spiral effect counters and the chronograph 1/10th of a second hand all deliver
superb functionality. While testing this chronograph in racing conditions Jenson Button
found the special double-security clasp invaluable. We’re sure you will too.
TAG HEUER FORMULA 1
CHRONOGRAPH INDY 500 EDITION
The Indy 500 chronograph celebrates TAG
Heuer’s role as Official Timekeeper and
Partner to the world’s most electrifying race:
the 500 Miles at Indianapolis. Its black engraved tachymeter scale proudly displays the
motto “INDY 500” in racing red. And there’s
another very special touch. The case back
is beautifully engraved with a brick pattern,
paying homage to the iconic bricks of the Indy
500 finishing line.
CAU1113.BA0858
TAG HEUER FORMULA 1 ALARM
Reliable, sporty: the defining TAG Heuer Formula 1 collection qualities, plus an alarm to
keep you on time. Distinctive touches come
from the red tip on the alarm hands and the
spiral effect on the alarm and small second
counters. You can choose between a black or
white dial, both with a fixed bezel in brushed
and polished stainless steel.
WAU111B.BA0858
JENSON BUTTON
102 / 103
TAG HEUER FORMULA 1
WAU1110.FT6024
WAU1111.BA0858
Like the colors on a Formula 1 car, the looks
of these timepieces are simple and bold. The
brushed stainless steel case contrasts with
the unidirectional turning bezel, coated in
hard-wearing black titanium carbide, like the
“easy-grip” crown. The jet-black or white dial
is beautifully complemented by hand-applied
markers, and by the racing red of our classic
TAG Heuer logo. A black rubber strap is an
option. White, black, red. Simplicity can be daring too.
104 / 105
link
Avant-garde in design, avant-garde in elegance.
TAG Heuer has led the field in timepiece ergonomics since launching the first wrist chronograph in 1914. These 4th generation of Link timepieces offer the
most comfortable bracelet ever, in an even sharper and more elegant design, while staying true to the innovative spirit of the original. The new Link model
features a complex, sophisticated geometry that combines a cushion shape with a round shape on the bezel. This year’s models fulfill TAG Heuer’s constant
quest: to harness together the most elegant design and the most advanced technology. The new Calibre 18 chronograph especially achieves this aim
magnificently thanks to its slim case. Link timepieces: an enduring symbol of success, determination and contemporary elegance.
LINK
CALIBRE 18 CHRONOGRAPH
CAT2111.BA0959
This year TAG Heuer takes the Link in a new
direction. By rethinking every contour of the
Link case we have launched the supremely
elegant Calibre 18 chronograph. Everything
about its fine-brushed and polished steel case
is subtly different, especially its ideal 40mm
size and slimmer thickness. The cushion-shaped
fixed bezel, also in fine-brushed and polished
steel, gives the dial a more open look. Link
Calibre 18 chronograph. A delight for the
eyes—and against your skin.
CAT2110.BA0959
108 / 109
LINK
CALIBRE 16 CHRONOGRAPH
A spectacular timepiece of true quality. Features of the Calibre 16 chronograph include
the cushion-shaped bezel with its tachymeter
scale; the oversized running seconds counter
at 9; scratch-resistant sapphire crystal with
double anti-reflective treatment; a screw-fitting
case back with engraved decoration. Available in a choice of black, silver or blue dials.
This year TAG Heuer is launching a Calibre 16
chronograph in luxurious rose gold and brown
alligator strap. Link Calibre 16 chronograph :
for people who appreciate the finest things
in life.
CAT2011.BA0952
CAT2010.BA0952
CAT2050.FC6322
LINK CALIBRE 6
A timepiece that appeals to men who thrive
on city living. Its subtle finishing puts this automatic timepiece head and shoulders above
the competition: the Link case; a separate seconds counter at 6; the elegant vertical texturing of its silver or black dial; hand-applied
logo; faceted and polished indexes and a
sapphire crystal case back. For even greater
individuality, the Calibre 6 is also available in
a steel and gold version.
WAT2150.BB0953
WAT2111.BA0950
WAT2110.BA0950
112 / 113
LINK CALIBRE 5 DAY-DATE
WAT2010.BA0951
LEONARDO DICAPRIO
WAT2011.BA0951
Efficient and uncluttered. The Calibre 5 timepiece has the features that make every Link a
work of art. Its crisp design shows off the fine
detailing to best effect: polished and faceted
indexes, elegant dial texture in black or silver,
beautifully cushion-shaped bezel. In its curving
window, the easy-to-read Day-Date feature
makes it a must-have for every businessman.
LINK
WAT1111.BA0950
There is something very special about this
timepiece. Its fixed bezel is sculpted with an
intriguing scalloped rim that adds an extra
dimension. It has all the Link features of the
range, like the signature brushed and polished S-shaped bracelet and the elegant
vertical texturing of the black or silver dial.
Beautifully sculpted. Beautifully different.
WAT1110.BA0950
116 / 117
ladies’ collection
The typical TAG Heuer woman is sporty yet glamorous, single-minded yet incredibly elegant. For 2013, we are presenting utterly feminine new models.
Link Lady timepieces are now available in an automatic 34.5mm new version. And for an even more refined look, we are launching Aquaracers in
luxurious steel and rose gold. TAG Heuer Ladies Collection. The essence of femininity.
link lady
THE NEW DRESS WATCH
FOR LADIES.
Gold. Diamonds. A duo fit for a star. Solid
18-carat gold adds its timeless appeal to the
exquisite case and alternates with steel on
the seductive S-shaped bracelet. Eleven goldset diamonds on the dial shine out from milky
mother-of-pearl or the rippling water of the
beautifully “guilloche” texture. Perfect feminine
alchemy housed in a 34.5mm case : hosting
either a Calibre 7 automatic movement or a
quartz movement.
WAT2350.BB0957
120 / 121
LINK LADY AUTOMATIC
Cameron Diaz is the perfect TAG Heuer woman. Glamorous, sporty, passionate, yet feminine. She loves TAG Heuer’s performance and
reliability, and she adores how we also make
our timepieces enticing pieces of jewelry. The
Link Lady exudes femininity. Designed to play
a leading role in every accessories collection,
these timepieces are lovingly crafted with
the finest details. The case polished like a river-stone echoes the S-shape signature of the
Link bracelet and feels like a second skin. An
icon of contemporary femininity.
CAMERON DIAZ
link lady
automatic
WAT2311.BA0956
Opulence and femininity combine in this stainless steel 34.5mm automatic model. 11 diamonds float on the dial. One bezel option
glitters with a galaxy of 48 hand-set diamonds. Another is engraved with timeless,
elegant Roman numerals. The background to
this heavenly creation are the subtle waves of
the guilloche dial, or ethereal mother-of-pearl.
And through its sapphire crystal case back you
can admire the elegant dance of the movement as it keeps perfect time for you.
WAT2314.BA0956
124 / 125
link lady
An elegant and timeless piece of jewelry, the
Link Lady will look perfect on any occasion.
These petite 29mm steel and gold models offer exquisite versions with the hours marked
either in Top Wesselton diamonds (0.08ct) or
in Roman numerals.
WAT1450.BB0955 / WAT1452.BB0955
WAT1414.BA0954
LINK Lady
WAT1416.BA0954
WAT1411.BA0954
R12WJR1210.052
Sumptuous colours to match your every style
and mood in the 29mm case. Intense black,
powder rose or iridescent white mother-ofpearl dials, with 11 Top Wesselton diamonds
or Roman numerals to mark the hours. New
to the collection is the Link ring, with its interlocking sections echoing the sinuous curves of
the Link bracelet. A timepiece with a partner
ring: an eye-catching combination.
WAT1410.BA0954
AQUARACER LADY
THE SPORTS WATCH INSPIRED
BY MODERN WOMEN.
WAP1452.BD0837
Still sporty, and more feminine than ever. New
for 2013, these reinvented Aquaracers are the
most exquisite and refined in the Aquaracer
Lady collection. The much loved sporty features of Aquaracer Lady have been reinterpreted and make them ultrafeminine. The case
is more beautifully rounded than ever, the
materials more exclusive: rose gold, diamonds,
and alternating finishings of fine-brushed and
polished steel on the bracelet. For those who
prefer things sweetly petite, there is a 27mm
quartz version as well as the automatic 34mm
model. Being sporty has never been more feminine.
132 / 133
CAMERON DIAZ
AQUARACER CALIBRE 5
AUTOMATIC
For the first time, with these models TAG
Heuer has created partner timepieces for ladies and men. A Calibre 5 movement beats in
perfect harmony inside both. Aquaracers for
him and her. The ultimate in togetherness.
WAP2351.BD0838
WAP2150.BD0839 / WAP2350.BD0838
136 / 137
AQUARACER LADY
Petite and precious. Its 27mm or 32mm case
gives this Aquaracer special feminine appeal.
You will be spoilt for choice when selecting
from the five different dial colors, including ultra-feminine pink mother-of-pearl. A range of
diamond set versions is also available, from
a simple elegant 10 diamonds dial, to a luxurious fully paved bezel with 42 diamonds. This
model is water-resistant to 300m.
WAF1350.BB0820
WAF1415.BA0824
138 / 139
TAG HEUER
CARRERA LADY
THE EXQUISITE CLASSIC
TIMePIECE FOR REFINED LADIES.
Luxury and elegance in a petite feminine format. The TAG Heuer Carrera Lady pampers
you with diamonds and solid gold. From indulgent mother-of-pearl dials to its delicately
sized 27mm case, every detail complements
the feminine you.
WV1450.BD0797
TAG HEUER CARRERA LADY
A classic range with a feminine twist. Carrying
on the tradition of the TAG Heuer Carrera
collection, these timepieces will dazzle people
wherever you wear them. 13 Top Wesselton
diamonds glitter as indexes. Available with a
variety of exclusive materials such as 18-carat
gold and 52 diamonds encircling the bezel,
this timepiece is sure to become one of your
most prized possessions. Whether you choose
the elegant black dial or the exquisite motherof-pear you will be sure to stand out.
WV1410.BA0793
WV1413.BA0793
TAG HEUER FORMULA 1 LADY
STEEL AND CERAMIC
THE IT-WATCH
FOR TRENDY WOMEN.
WAH1219.BA0859
R12WJR2510.050
With this spectacular piece of jewelry TAG
Heuer has gone beyond the watchmaking
standards. Multiple diamonds sparkle on
its surface like dewdrops on the petals of a
rare, exotic flower. The dial is encrusted with
64 close-set “pavé” Wesselton diamonds at
its centre, and a further 84 Wesselton diamonds decorate the elegantly scalloped bezel. The Formula 1 Steel and Ceramic ring is
an outstanding complement to the timepiece’s
dazzling design.
144 / 145
TAG HEUER FORMULA 1 LADY
STEEL AND CERAMIC
CALIBRE 5 AUTOMATIC
A dazzling collection of Calibre 5 automatic
timepieces in a 37mm case. Keeping track
of time will be constant indulgence, thanks
to the glitter of the 49 Wesselton diamonds
arranged in beautiful circles on the dial. Offering even more luxury is the model with another 48 Wesselton diamonds enhancing the
bezel. Available with dial and bracelet ceramic in white for purity—or black for seduction.
WAU2212.BA0859
WAU2211.BA0861
TAG HEUER FORMULA 1 LADY
STEEL AND CERAMIC
Maria Sharapova finds that the 32mm collection is perfect for her lifestyle, and she loves
its luxury materials. By combining apparent
opposites, ceramic and steel, diamonds and
noble metal rhodium, TAG Heuer has created
timepieces that reflect the complex lives of modern women.
MARIA SHARAPOVA
WAH1313.BA0868 / WAH1312.BA0867
148 / 149
TAG HEUER FORMULA 1 LADY
DIAMONDS
Setting the standard for casual chic. With the
TAG Heuer Formula 1 Lady Diamonds you
will never look conventional, because every
element is style-breaking — bezel, color and
nizza strap. The luscious aubergine of the dial
with its hand-applied markers is the perfect
foil for the bezel’s extravagant 120 diamonds.
For those who prefer a more traditional look,
this model is also available with a steel bracelet.
WAH121B.FC6223
TAG HEUER FORMULA 1 LADY
GOLD PLATED AND CERAMIC
Make an unforgettable entrance with this
dazzling combination of diamonds, gold and
ceramic. On the petalled bezel no fewer than
84 gold-mounted diamonds contrast spectacularly with white ceramic. On the dial 11 Top
Wesselton diamonds make time glitter.
WAH1221.BB0865
lifestyle
accessories
TAG HEUER PHANTOMATIK
Typically sporty and understated, the stylish striped TAG Heuer Phantomatik line is
handcrafted from hard-wearing fabric or soft
and supple calf leather.
With its cool Seventies styling, this collection is
aimed at those who bypass ostentation.
UNCOMPROMISING QUALITY
Made from the noblest materials and enhanced with the highest level of workmanship,
TAG Heuer Lifestyle Accessories are as rigorously conceived as the finest TAG Heuer
watches and chronographs.
EXCELLENCE
IN CRAFTSMANSHIP
Each product in the line epitomizes TAG Heuer’s
commitment to peerless craftsmanship and quality. These values are infused into every stitch,
every mirror-polished and fine-brushed surface,
every engraved and embossed detail.
avant-garde
communication
MERIDIIST
The Essence Of
Luxury Communication
Worldwide and around the clock, experience
the ultimate fusion of handcrafted Swiss design and full-service connectivity. TAG Heuer
proudly presents the MERIDIIST, the iconic luxury communication instrument of the international elite is now thinner, lighter and more powerful, packed with dual SIM slots for maximum
connectivity and an exclusive 24/7 worldwide
personal concierge service.
Sophisticated in engineering, contemporary in
design, timeless in its attention to luxury details,
the MERIDIIST is destined for people for whom
luxury and exclusivity matter, but only when
matched by the ultimate in performance.
TAG Heuer RACER SUB NANO
TAG Heuer RACER SUB NANO is the first
luxury mobile phone to feature the revolutionary Waterblock™ technology, which protects
internal electrical components from water and
moisture by a nanometer-thin, repellent barrier.
Produced in a Limited Edition of 500 pieces,
TAG Heuer RACER SUB NANO follows the
core design codes of the RACER Racing Carbon smartphone with its elongated, octagonal
form and sporty, durable design. It provides
unprecedented accident protection without
sacrificing the powerful functionality and aesthetics for which TAG Heuer is renowned.
156 / 157
avant-garde
eyewear
LEGEND
LEGEND, n : something or someone known by
everyone thanks to its fame, a myth. Inspired from
watch bracelet function, Legend presents a new
unconventional hinge. Made of 316L stainless
steel, the hinge mechanism is totally integrated
offering a unique design and a great compactness. Grilamid frame and temples are coated
with elastomer for an exceptional comfort, reminding TAG Heuer Avant-Garde Eyewear DNA.
For racing or daily use, Legend fits you well at
any moment. Even if you need an ophthalmic
correction, Legend is the right product to add
your correction on your sunlenses.
LRS
What does LRS mean?
“L” is for Link, reminiscent of the iconic TAG
Heuer watch collection. The hinge has the
recognizable shape that the Link model is fa-
mous for. Made of 316L stainless steel, with
a triple finish (brushed, polished and sand
blasted), the design of the hinge is perfectly
integrated.
“RS” is for Racing Sport. Straight elastomer
temples, combined with 8-base lenses, give
the LRS its sporty character, directly inspired
by TAG Heuer’s passion for motor racing.
Thanks to their straight design, the temples fit
easily and comfortably under a helmet.
158 / 159
TAG Heuer QUALITY
A SERIES OF 60 TESTS AND RIGOROUS INSPECTION OF EVERY WATCH. A 2-YEAR INTERNATIONAL WARRANTY INVOLVING ALL OUR
AUTHORIZED RETAILERS. CUSTOMER SERVICE
OF MORE THAN 500 PEOPLE AROUND THE
WORLD. ONE OF THE HIGHEST RELIABILITY
RATES IN THE INDUSTRY: FEWER THAN 1 %
RETURNS. ONE OF THE QUICKEST SERVICE
AND REPAIR TIMES AVAILABLE .
01 WATER-RESISTANCE
The water-resistance of a sports watch protects the components,
reduces the need for servicing and prolongs the life of the movement. TAG Heuer performs tests on 100% of its production, in water and under pressure. The professional water sports chronograph,
the Aquaracer 500M, must also pass a special test to verify that its
push-buttons are water-resistant and operational down to 500m. This
procedure has required specific testing equipment to be created.
02 RESISTANCE TO U.V. AGEING
Heat and light often have an adverse effect on plastics, varnishes and
leather. The TAG Heuer quality laboratory carries out stringent tests
to verify the stability of these materials over time: they are exposed
to the equivalent of strong summer sunlight for three full days. This
ensures that all the materials used are highly reliable at all latitudes
and in all seasons.
reproduces this vibration at a level well above normal. The test must
not affect the operation of the watch, its components, bracelet and
screws, nor reveal any sign of fatigue.
03 EXTREME TEMPERATURE RESISTANCE
07 IMPACT-RESISTANCE
The temperature of a watch exposed to the sun for a long period can
exceed 40°C, while in winter it can fall below zero. For this reason,
individual components as well as complete watches are tested, particularly in tropical conditions, to ensure they will function correctly and
accurately between 0°C and 50°C.
04 RESISTANCE TO THE EXTERNAL ENVIRONMENT
In everyday life or when playing a sport it is easy to forget that you are
wearing a watch on your wrist. It only takes a sudden quick movement
and the watch can hit something hard. To avoid watches suffering
such shocks, TAG Heuer carries out rigorous tests on machines that
reproduce the shock waves of a significant impact. The watch being
tested must not show any signs of mechanical damage.
Chlorine, sulphur, perspiration and sea salt can attack the materials in
a watch or reduce the mobility of certain components. TAG Heuer carries out tests on cases, crowns, metal bracelets, as well as leather and
rubber straps, to ensure that they are resistant to potentially damaging
elements and have no effect on the skin. Only materials that meet the
brand’s standards are approved for use.
08 RESISTANCE TO WEAR AND TEAR
05 TRACTION-RESISTANCE
TAG Heuer watches are intended to accompany their owner through
all life’s adventures. For this reason, the brand carries out accelerated
wear tests on cases and bracelets so that, if necessary, the coating of
a case or a metal bracelet can be modified to increase its resistance
to friction.
Simply putting on and taking off a watch causes wear and tear on the
buckle of a leather strap or the clasp of a metal bracelet. TAG Heuer
submits buckles and clasps to a traction of 15-20 kg over 5,000
cycles, followed by twisting under tension. No component must show
any sign of permanent deformation or tearing.
06 VIBRATION-RESISTANCE
In a Formula 1 car, on a motor-bike or on a mountain bike, wristwatches are subjected to brief, repetitive movements and intense
vibration. To test the robustness, precision and integrity of its watches
under these conditions, TAG Heuer has developed a machine that
All watch functions are subjected to tests that reproduce not only a
wearer’s everyday movements but also typical accidents. The turning
bezel, crown and push-buttons undergo more than 5,000 testing
cycles, equivalent to several years of use in normal conditions.
09 FRICTION-RESISTANCE
10 ANALYSIS OF MATERIALS AND METAL PLATING
All alloys and decorative plating in precious metals are systematically
tested. Fluorescence X analysis tests the content of precious elements (carats) and plating thickness. Tests are carried out separately
and in tandem to obtain a realistic picture of what the watch is subjected to on a daily basis. This procedure is entirely new in watchmaking.
160 / 161
the tag heuer collection
car2110.ba0724
Ø 41 mm
car2110.fc6266
Ø 41 mm
car2111.ba0724
Ø 41 mm
car2111.fc6266
Ø 41 mm
car2111.fc6291
Ø 41 mm
car2115.ba0724
Ø 41 mm
car2115.fc6292
Ø 41 mm
TAG HEUER
carrera
automatic
chronograph
CAR2B80.FC6325
Ø 43 mm
CAR2A10.BA0799
Ø 43 mm
CAR2A10.FC6235
Ø 43 mm
CAR2B10.BA0799
Ø 43 mm
CAR2B10.FC6235
Ø 43 mm
CAR2B11.BA0799
Ø 43 mm
CAR2B11.FC6235
Ø 43 mm
car2014.ba0799
Ø 43 mm
car2014.fc6235
Ø 43 mm
car2012.ba0799
Ø 43 mm
car2012.fc6236
Ø 43 mm
car2012.fc6235
Ø 43 mm
car2013.ba0799
Ø 43 mm
car2013.fc6313
Ø 43 mm
CAR2A11.BA0799
Ø 43 mm
CAR2A11.FC6313
Ø 43 mm
CAR2A80.FC6237
Ø 43 mm
CAR2C11.FC6327
Ø 45 mm
car2114.BA0724
Ø 41 mm
car2114.FC6292
Ø 41 mm
cas2110.ba0730
Ø 41 mm
cas2110.fc6266
Ø 41 mm
cas2111.ba0730
Ø 41 mm
cas2111.fc6292
Ø 41 mm
cas2112.fc6291
Ø 41 mm
162 / 163
cv201AG.ba0725
Ø 41 mm
cv201AG.FC6266
Ø 41 mm
CV201AH.BA0725
Ø 41 mm
CV201AH.FT6014
Ø 41 mm
CV2A10.BA0796
Ø 43 mm
CV2A10.FC6235
Ø 43 mm
cv2a12.FC6236
Ø 43 mm
was2151.FC6180
Ø 39 mm
WAS2114.BA0732
Ø 39 mm
was2110.ba0732
Ø 39 mm
was2110.fc6180
Ø 39 mm
was2111.ba0732
Ø 39 mm
was2111.fc6293
Ø 39 mm
was2112.fc6181
Ø 39 mm
cv7a12.ba0795
Ø 43 mm
cv7a12.ft6012
Ø 43 mm
cv7a13.ba0795
Ø 43 mm
WV215E.BD0735
Ø 39 mm
WV215F.BD0735
Ø 39 mm
wv215a.bd0788
Ø 39 mm
wv215d.bd0788
Ø 39 mm
wv211b.ba0787
Ø 39 mm
wv211b.fc6202
Ø 39 mm
wv211a.ba0787
Ø 39 mm
war5011.fc6291
Ø 41 mm
war5012.ba0723
Ø 41 mm
war5012.fc6326
Ø 41 mm
wv211a.fc6203
Ø 39 mm
wv211m.ba0787
Ø 39 mm
wv211n.ba0787
Ø 39 mm
wv2115.ba0787
Ø 39 mm
wv2115.fc6180
Ø 39 mm
wv2116.ba0787
Ø 39 mm
wv2116.fc6181
Ø 39 mm
tag heuer
carrera
calibre s
chronograph
cv2a1m.BA0796
Ø 43 mm
cv2a1M.FT6033
Ø 43 mm
cv2050.bd0789
Ø 41 mm
war5010.ba0723
Ø 41 mm
war5010.fc6266
Ø 41 mm
TAG HEUER
carrera
automatic
watch
war5011.ba0723
Ø 41 mm
164 / 165
tag heuer
grand carrera
automatic
watch
tag heuer
carrera LADY
watch
wv1451.bd0797
Ø 27 mm
wv1450.bd0797
Ø 27 mm
wv1412.ba0793
Ø 27 mm
wv1413.ba0793
Ø 27 mm
wv1410.ba0793
Ø 27 mm
wv1411.ba0793
Ø 27 mm
cav511b.ba0902
Ø 43 mm
cav511b.fc6225
Ø 43 mm
wav511a.ba0900
Ø 40.2 mm
cav511b.fc6231
Ø 43 mm
tag heuer
grand carrera
automatic
chronograph
wv1417.ba0793
Ø 27 mm
wv1414.ba0793
Ø 27 mm
wv1415.ba0793
Ø 27 mm
cav5185.fc6237
Ø 43 mm
cav5185.ft6020
Ø 43 mm
cav5186.fc6304
Ø 43 mm
cav518b.fc6237
Ø 43 mm
cav518b.ft6016
Ø 43 mm
wav511a.fc6224
Ø 40.2 mm
wav511b.ba0900
Ø 40.2 mm
caw2110.fc6177
Ø 39 mm
caw2111.fc6183
Ø 39 mm
CAL5113.FC6329
Ø 40.5 mm
CAL2110.BA0781
Ø 40.5 mm
monaco
automatic
chronograph
cav5115.ba0902
Ø 43 mm
cav5115.ft6019
Ø 43 mm
wav5111.ba0901
Ø 42.5 mm
wav5111.fc6225
Ø 42.5 mm
wav5112.ba0901
Ø 42.5 mm
cav511a.ba0902
Ø 43 mm
cav511a.fc6225
Ø 43 mm
caw2114.fc6177
Ø 39 mm
caw2114.ft6021
Ø 39 mm
caw211M.fc6324
Ø 39 mm
caw211d.fc6300
Ø 39 mm
cal5111.fc6299
Ø 40.5 mm
166 / 167
monaco
AUTOMATIC
watch
CAL2110.FC6257
Ø 40.5 mm
link
watch
monaco
LADY watch
WW2110.FC6177
Ø 37 mm
waw1316.eb0025
Ø 37 mm
waw1313.fc6247
Ø 37 mm
waw1310.fc6216
Ø 37 mm
link
automatic
chronograph
waw1315.fc6217
Ø 37 mm
cat2110.ba0959
Ø 40 mm
cat2015.ba0952
Ø 43 mm
wat2150.bb0953
Ø 40 mm
wat2110.ba0950
Ø 40 mm
wat2111.ba0950
Ø 40 mm
WAT2350.BB0957
Ø 34.5 mm
WAT2351.BB0957
Ø 34.5 mm
WAT2314.BA0956
Ø 34.5 mm
WAT1352.BB0962
Ø 34.5 mm
WAT1353.BB0962
Ø 34.5 mm
wat1110.ba0950
Ø 40 mm
wat1111.ba0950
Ø 40 mm
WAT2311.BA0956
Ø 34.5 mm
WAT2315.BA0956
Ø 34.5 mm
WAT2313.BA0956
Ø 34.5 mm
WAT1316.BA0956
Ø 34.5 mm
WAT1314.BA0956
Ø 34.5 mm
WAT1311.BA0956
Ø 34.5 mm
link LADY
automatic
watch
cat2111.ba0959
Ø 40 mm
link
calibre s
chronograph
cat2011.ba0952
Ø 43 mm
wat2011.ba0951
Ø 42 mm
cat2050.FC6322
Ø 43 mm
cat2010.ba0952
Ø 43 mm
link
automatic
watch
cat7010.ba0952
Ø 43 mm
cat7011.ba0952
Ø 43 mm
link LADY
watch
wat2010.ba0951
Ø 42 mm
WAT2312.BA0956
Ø 34.5 mm
168 / 169
WAT1315.BA0956
Ø 34.5 mm
WAT1313.BA0956
Ø 34.5 mm
WAT1312.BA0956
Ø 34.5 mm
wat1450.bb0955
Ø 29 mm
WAT1451.bb0955
Ø 29 mm
WAT1453.bb0955
Ø 29 mm
wat1452.bb0955
Ø 29 mm
caK2110.BA0833
Ø 43 mm
caK2110.FT8019
Ø 43 mm
caK2112.BA0833
Ø 43 mm
caK2111.BA0833
Ø 43 mm
caK2111.FT8019
Ø 43 mm
cap2120.bb0834
Ø 42 mm
cap2110.ba0833
Ø 42 mm
aquaracer
automatic
watch
WAT1414.ba0954
Ø 29 mm
WAT1413.BA0954
Ø 29 mm
WAT1411.ba0954
Ø 29 mm
WAT1411.fc6316
Ø 29 mm
WAT1415.bA0954
Ø 29 mm
WAT1410.bA0954
Ø 29 mm
WAT1417.BA0954
Ø 29 mm
cap2110.ft6028
Ø 42 mm
cap2111.ba0833
Ø 42 mm
cap2111.ft6028
Ø 42 mm
cap2112.ba0833
Ø 42 mm
cap2112.ft6028
Ø 42 mm
caK211B.BA0833
Ø 43 mm
caK211B.FT8019
Ø 43 mm
caK211A.BA0833
Ø 43 mm
caK211A.FT8019
Ø 43 mm
wak2122.bb0835
Ø 41 mm
wak2110.ba0830
Ø 41 mm
wak2110.ft6027
Ø 41 mm
wak2111.ba0830
Ø 41 mm
wak2180.ft6027
Ø 41 mm
wak2120.bb0835
Ø 41 mm
aquaracer
automatic
chronograph
WAT1416.ba0954
Ø 29 mm
wan2110.ba0822
Ø 41 mm
wan2111.ba0822
Ø 41 mm
170 / 171
aquaracer
lady
automatic
watch
aquaracer
watch
wap2010.ba0830
Ø 41 mm
wap2011.ba0830
Ø 41 mm
wap2150.BD0839
Ø 40 mm
wap1120.bb0832
Ø 39 mm
wap1110.ba0831
Ø 39 mm
aquaracer
lady
watch
wap2350.BD0838
Ø 34 mm
wap2351.BD0838
Ø 34 mm
waf1312.ba0817
Ø 32 mm
waf1311.ba0817
Ø 32 mm
waf1310.ba0817
Ø 32 mm
waf1425.bb0825
Ø 27 mm
waf1424.bb0825
Ø 27 mm
waf1416.ba0824
Ø 27 mm
wap1110.ft6029
Ø 39 mm
waf1350.bb0820
Ø 32 mm
waf1320.bb0820
Ø 32 mm
waf1313.ba0819
Ø 32 mm
WAP1452.BD0837
Ø 27 mm
WAP1451.BD0837
Ø 27 mm
WAP1450.BD0837
Ø 27 mm
waf1450.bb0825
Ø 27 mm
waf141B.ba0824
Ø 27 mm
waf1414.ba0823
Ø 27 mm
waf1417.ba0823
Ø 27 mm
waf1410.ba0823
Ø 27 mm
aquaracer
CHRONOGRAPH
wap1111.ba0831
Ø 39 mm
wap1111.ft6029
Ø 39 mm
wap1112.ba0831
Ø 39 mm
wap111z.ba0831
Ø 39 mm
wap111y.ba0831
Ø 39 mm
CAF101E.FT8011
Ø 43 mm
CAF101F.BA0821
Ø 43 mm
CAF101F.FT8011
Ø 43 mm
CAN1010.BA0821
Ø 43 mm
CAN1011.BA0821
Ø 43 mm
CAF101E.BA0821
Ø 43 mm
172 / 173
tag heuer
formula 1
automatic
CHRONOGRAPH
waf1412.ba0823
Ø 27 mm
waf1415.ba0824
Ø 27 mm
waf141A.ba0824
Ø 27 mm
tag heuer
formula 1
watch
cau2010.BA0873
Ø 44 mm
CAU2010.BA0874
Ø 44 mm
tag heuer
formula 1
chronograph
cau2011.BA0873
Ø 44 mm
cau2012.FT6038
Ø 44 mm
wau1110.ba0858
Ø 42 mm
wau1110.ft6024
Ø 42 mm
wau1114.ba0858
Ø 42 mm
waU1111.ba0858
Ø 42 mm
tag heuer
formula 1
ALARM watch
cau1115.ba0869
Ø 42 mm
cau1115.ba0858
Ø 42 mm
cau1110.ba0858
Ø 42 mm
cau1110.ft6024
Ø 42 mm
wau1112.ba0858
Ø 42 mm
wau1113.ba0858
Ø 42 mm
tag heuer
formula 1 lady
chronograph
wau111a.ba0858
Ø 42 mm
wau111b.ba0858
Ø 42 mm
wau111C.ba0869
Ø 42 mm
wau111D.FT6024
Ø 42 mm
cah1212.ba0862
Ø 41 mm
tag heuer
formula 1 LADY
automatic
WATCH
cau1116.ba0858
Ø 42 mm
cau1111.ba0858
Ø 42 mm
cau1114.ft6024
Ø 42 mm
cau111A.ft6024
Ø 42 mm
cau1112.ba0858
Ø 42 mm
cau1113.ba0858
Ø 42 mm
cau1119.ba0858
Ø 42 mm
cah1213.ba0863
Ø 41 mm
cah1210.ba0862
Ø 41 mm
cah1211.ba0863
Ø 41 mm
wau2210.ba0859
Ø 37 mm
wau2211.ba0861
Ø 37 mm
wau2212.ba0859
Ø 37 mm
174 / 175
A partnership to benefit environmental charities
Leonardo DiCaprio and TAG Heuer have joined forces to contribute to the Natural Resources Defense Council and Green Cross International initiatives. To
learn more, please visit www.tagheuer.com
tag heuer
formula 1 LADY
watch
wau2213.ba0861
Ø 37 mm
A commitment to benefit women
Cameron Diaz and TAG Heuer support UN Women and its mission to empower women worldwide.
wah1221.bb0865
Ø 37 mm
wah1314.ba0867
Ø 32 mm
wah1315.ba0868
Ø 32 mm
wah1312.ba0867
Ø 32 mm
wah1313.ba0868
Ø 32 mm
A responsible watchmaker
Trustee of exceptional cultural heritage for 153 years, TAG Heuer also plays an essential role in preserving natural heritage thanks to an ethical approach
applied to all its timepieces creations’.
Responsible Jewellery Council (RJC)
TAG Heuer is a member of the Responsible Jewellery Council (RJC), an organization of more than 260 professionals around the world committed to the promotion of ethics, human and social rights and environmental practices throughout the gold and diamond product chain, from the mines to retail.
To find out more about the RJC, please visit www.responsiblejewellery.com
The Kimberley Process
With a certificate, the Kimberley Process Certification Scheme (KPCS) guarantees that each rough diamond that crosses an international border between two
signing countries is “conflict free”. TAG Heuer certifies that all of its diamonds are cut by legitimate sources and that they are not involved in armed conflicts,
in compliance with the United Nations’ resolutions, on the basis of written guarantees produced by its suppliers.
To find out more about the Kimberley Process, please visit www.kimberleyprocess.com
wah1219.ba0859
Ø 37 mm
wah121d.ba0861
Ø 37 mm
wah1210.ba0859
Ø 37 mm
wah1211.ba0861
Ø 37 mm
wah1212.ba0859
Ø 37 mm
wah1213.ba0861
Ø 37 mm
WAH1216.BA0859
Ø 37 mm
The Fondation de la Haute Horlogerie
TAG Heuer is a member of the exclusive Fondation de la Haute Horlogerie (FHH) which brings together the 30 most prestigious brands in Swiss watchmaking,
chosen for their unique expertise, their heritage and the quality of their Fine Watchmaking products.
Photo credits ©
Steve McQueen and related rights ™/© of Chadwick McQueen & The Terry McQueen Testamentary Trust. Used under license through Corbis Corporation.net.
Guilan Grenier: ORACLE TEAM USA, page 78. Nathaniel Goldberg: pages 37, 100, 146. Tom Munro for TAG Heuer: pages 9, 11, 51, 120, 132. Marco Grob:
pages 87, 112. Atul Kasbekar: page 8.
No part of this publication may be reproduced in any form or by any means without prior permission of TAG Heuer, Branch of LVMH Swiss Manufactures SA,
6a, Louis-Joseph Chevrolet - 2300 La Chaux-de-Fonds - Switzerland. Timepieces presented in this catalog are not all reproduced to exact size. Colors may
also differ due to printing. Indicated carats are estimates. TAG Heuer reserves the right to modify the technical specifications described and illustrated in this
catalog at any time and without notice. Please consult your TAG Heuer retailer for the latest details concerning technical specifications.
WAH1217.BA0859
Ø 37 mm
WAH1217.BA0852
Ø 37 mm
WAH1217.FC6218
Ø 37 mm
WAH1218.BA0852
Ø 37 mm
WAH1218.BA0861
Ø 37 mm
WAH121b.BA0852
Ø 37 mm
WAh121b.FC6223
Ø 37 mm
© TAG HEUER, 2013
All rights reserved.