It`s All About the Stars

Transcription

LBI Media Presents
It’s All About the Stars
Let’s get it started video
About Liberman Broadcasting
LIBERMAN BROADCASTING
• Largest producer of Spanish television in the U.S.
-
56 Hours Per Week
• Highly rated programs beat other Hispanic networks.
• 29 O & O radio and television stations.
• Affiliates in 20 additional markets
• 20 year track record
LBI’S 20 YEAR JOURNEY
Launch
Estrella TV Network
Entered Dallas market with TV
station and FM radio station
Acquired KRCA-TV
in Los Angeles
Liberman Broadcasting Founded
By Jose and Lenard Liberman
Added AM radio station in
Los Angeles
1987
1988
1990
1995
1998
Purchased first FM radio
station in Los Angeles
Acquired first radio station
in Orange County, CA
Acquired TV in Salt Lake City and
an FM in Riverside-San Bernardino
TV station in San Diego
1999
2000
2001
2004
Entered Houston
market with
5 radio stations
and a TV station
Began internally-producing
TV programming
2006
2007
2008
2009
Added television stations in
Phoenix & New York
Acquired additional radio
stations in Dallas market
ESTRELLA TV O&O and Affiliated Stations
Reach Over 70% of the U.S. Hispanic Market
Albuquerque / Santa Fe
Austin
Bakersfield
Chicago
Dallas / Ft. Worth
Denver
El Paso
Fresno / Visalia
Harlingen / McAllen
Houston
Las Vegas
Los Angeles
Miami / Ft. Lauderdale
New York
Odessa / Midland
Oklahoma City
Orlando
Phoenix
Portland
Sacramento/ Stockton / Modesto
Salt Lake City
San Antonio
San Diego
San Francisco / Oakland / San Jose
Seattle-Tacoma
Tucson
Tyler / Longview
Waco / Temple / Bryan
Yuma / El Centro
O & O’s
Affiliates
Estrella TV Brand/Image: Talent
It’s All About The Stars
ESTRELLA TV NETWORK
• Estrella TV features top Latin American
performers.
• Proven formats created and produced for
U.S. Hispanics.
• Counter Program Existing Hispanic
Networks.
“…..Estrella TV is already a formidable TV competitor to Univision and Telemundo…”
MEDIA LIFE , March 20, 2009
SIZZLE REEL
Top Latin American Talent
• Estrella TV talent is
internationally famous
• Estrella TV talent appear in
character
• Estrella TV talent are well know
to U.S. Hispanic audiences
Home of the stars
Estrella TV Brand/Image: Formats
Recipe For Success
Comedy
Carol
Burnett
SNL
Celebrity Competition
Friends
Los Chuperamigos
Dancing
with the Stars
Family
Feud
A Que No Puedes
Musical Variety
MTV
Unplugged
America’s
Got Talent
Estudio 2
Estrella TV Features Proven Formats Designed
And Produced For U.S. Hispanic Audiences
Sat. Night
at Apollo
Coming This Fall
MUSICAL VARIETY
Estudio 2
WEEKDAY PRIME: 7:00 PM
HOSTS:
Sergio Catalan
Vanessa Arias
Lilli Brillanti
Gaby Ramirez
“Estudio 2” is a fast-paced hour of music, comedy and entertainment.
Each action-packed show features live performances by hit artists,
today’s most popular comic performers and a search for the hottest new
musical talent. Hosted by novela heart throb, Sergio Catalan, top
Mexican actresses Vanessa Arias, Lilli Brillanti and Gaby Ramirez, Estudio 2
is an hour of outstanding family entertainment
ESTUDIO 2 CLIP
18
CELEBRITY COMPETITION
A Que No Puedes
HOSTS:
Carlos Eduardo Rico
Jorge “El Burro” Van Rankin
Edson “El Norteno” Zuniga,
“A Que No Puedes” is an exciting new program where celebrities win
big money for their favorite charities. Featuring the comedic talents of
Carlos Eduardo Rico and the quick wit of Jorge (“El Burro”) Van Rankin
and Edson (“El Norteno”) Zuniga, “A Que No Puedes” is one of LBI’s
most successful internally created and produced television shows.
A QUE NO PUEDES CLIP
20
COMEDY & GAME SHOW
Lagrimita y Costel
DAYTIME: 3:00 PM
CAST:
Lagrimita & Costel
Nora Velazquez, “La Chabelita”
Martha Ofelia Galindo “La Maestra Canuta”
Barbara Torres “La Bruja Carmela”
Luis Queli “Proculo Adame”
“Lagrimita y Costel” are a pair of legendary comedy performers that are
now exclusively appearing on Estrella TV each weekday in early fringe.
Having recently received a national award in Mexico that recognizes their
amazing talent, this famous father & son duo also star in their own comedic
television show on Televisa.
LAGRIMITA Y COSTEL CLIP
22
COMEDY
Los Chuperamigos
CAST:
Liliana Arriaga, “La Chupitos”
Luis De Alba
Alejandro Suarez
Carlos Bonavides, “Huicho Dominguez”
Maribel Fernandez
Martha Ofelia Galindo
Pepe Suarez
Estrella TV’s newest hit, “Los Chuperamigos”, is an ensemble of Latin
America’s most famous comedic actors and writers delivering a
completely original half-hour sitcom.
CHUPERAMIGOS CLIP
24
NEWS MAGAZINE
Alarma TV
WEEKDAY PRIME: 10PM
HOSTS:
LIANNA GRETHEL
JORGE ANTOLIN
“Alarma TV” is hosted by novela actress Lianna Grethel and Televisa
Soap Opera star Jorge Antolin. Alarma TV delivers compelling stories,
investigative reports, original features, and other can’t-miss news
magazine segments.
NEWS
Noticiero STN
NATIONAL NEWS: 5:30 PM
ANCHOR:
JESUS JAVIER
“Noticiero STN” is a half-hour national and international news program,
presenting breaking news stories and current events from the US and
around the world while featuring Mexico, Central America and South
America.
ALARMA + STN CLIP
27
Estrella TV Vision/Strategy:
New Network, Fresh Approach
Estrella TV Provides An Alternative
Variety
25%
News
25%
Talk
12%
Game
13%
Comedy
Music
6%
13%
Telemundo
Drama
6%
Telefutura
Univision
Novela
41%
Novela
37%
Novela
37%
Reality
38%
Fresh Formats
Counterprogram
Novelas and Reality
Based Programming.
News
25%
Reality
13%
Talk
25%
Movie
25%
Comparing M-F 3p-11p programming
Talk
35%
News
20%
Drama
4%
Top Ratings Performance
PRIMETIME RATINGS ADULTS 18-49
DALLAS
LOS ANGELES
HOUSTON
Persons 18-49 Rating
Monday - Friday 5:00 pm - 10:00 pm
7.5
3.1
1.9
0.7
0.5
0.4
3.6
1.6
1.5
0.9
1.1
0.9
0.8
0.1
Source: Nielsen Media Research, Los Angeles NHSI November 08, Dallas NSI March 09, Houston NSI March 09; TP average ratings, excluding soccer & specials
0.0
PRIMETIME RATINGS ADULTS 25-54
DALLAS
LOS ANGELES
HOUSTON
8.9
2.2
2.9
0.7
0.5
1.7
3.3
1.7
1.1
0.5
1.1
0.8
0.7
0.1
Source: Nielsen Media Research, Los Angeles NHSI November 08, Dallas NSI March 09, Houston NSI March 09; TP average ratings, excluding soccer & specials
0.1
Network Audience Projections
NETWORK AUDIENCE
Projection Rationale
•
•
•
Actual impressions in existing Estrella TV Markets are
summed.
Existing market Estrella TV rating is calculated by
dividing this sum by the universe estimates for existing
markets.
Existing market Estrella TV rating is multiplied by the
Estrella TV Network (existing stations plus affiliates) to
obtain a network projection.
FALL NETWORK AUDIENCE
EARLY FRINGE 18-49 PJ
Early Fringe Projections
Univision
775,000
Telemundo
334,000
ESTRELLA TV
271,000
Telefutura
Azteca
218,000
73,000
Source: Estrella- Projections derived from current markets (NSI/NHSI-H)
Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen MS 3p-7p, Nov 2009, Live.
EARLY FRINGE 25-54 PJ
Early Fringe Projections
Univision
716,000
Telemundo
320,000
ESTRELLA TV
274,000
Telefutura
Azteca
204,000
67,000
Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen MS 3p-7p, Nov 2009, Live.
PRIMETIME 18-49 PJ
Primetime Projections
Univision
1,890,000
Telemundo
600,000
ESTRELLA TV
Telefutura
Azteca
505,000
370,000
110,000
Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen Prime averages, week of 11/24/08, Live+SD, from Nielsen web site.
PRIMETIME 25-54 PJ
Primetime Projections
Univision
1,780,000
Telemundo
540,000
ESTRELLA TV
460,000
Telefutura
Azteca
350,000
110,000
Univision, Telemundo, Telefutura, Azteca-NTI-Nielsen Prime averages, week of 11/24/08, Live+SD, from Nielsen web site.
Estrella TV: Creativity
ORGANIC MARKETING SOLUTIONS
McDonald’s
•
Experience in designing and executing successful product
integrations for over 20 major brands
•
Talent endorsement opportunities
•
Integration opportunities
•
•
CUSTOM SEGMENTS
•
IN-SHOW MENTIONS
•
ACTIVE USAGE & FEATURE DEMONSTRATIONS
•
STORYLINE INTEGRATIONS
•
LIVE HOST COMMERCIALS
•
SNIPES & ANIMATIONS
Specials and event marketing opportunities
TALENT ENDORSMENT
•
Ability to work with top talent
•
Connect brand with audience
•
Positive image for brand
LAGRIMITA VIDEO LA curacao
Product integration reel
EVENT MARKETING
•
20 top rated O&O radio stations in key markets
•
Live remotes
•
Large community events
•
Concert series with top performers
•
Signage, sampling, street teams
•
Participation in top Hispanic festivals across the US
DIGITAL SPONSORSHIP OPPORTUNITIES
•
Online program sponsorships across over 20 sites
•
EstrellaTV.com network site
•
Streaming Video and Pre-Roll
ESTRELLA TV SIGNATURE SPECIAL
“PREMIOS DE LA RADIO 10TH ANNIVERSARY”
COMING NOVEMBER 11, 2009
“Premios de la Radio” is recognized as the premiere Mexican music awards event in the
country. This event honors the very best musical artists with a coveted golden statue as chosen
by the public through weeks of on-line, texting and call-in voting. This three hour primetime
event is broadcast live on Estrella TV and delivered the #1 rating position in primetime in 2008.
2009
ESTRELLA TV #1 PRIME TIME
November Sweeps
Estrella TV’s Live Telecast “Premios de la Radio” beats Univision in Primetime!
7.7
6.8
1.7
1.7
0.5
0.2
Source: Nielsen Media Research, Los Angeles NSI-Hispanic; November 19, 2008, 8p-11p A18-34 average ratings
PREMIOS CLIP
48
Partnership: Ground Floor Opportunity
ESTRELLA TV
•
Top Latin American Talent
•
Innovative Formats
•
Successful Counter Programming
•
Top Ratings History
•
Unrivaled Organic Marketing Solutions
•
Ground Floor Opportunity
Gracias
Appendix
06-05-09
RATINGS PROJECTIONS EXAMPLE
ESTUDIO 2: 7P-8P
Step 1
Universe
Estimates
Rating
Impressions
L.A.
4.6%
X
1,854,810
=
85,321
DALLAS
0.8%
X
2,489,970
=
19,920
HOUSTON
0.9%
X
2,106,210
=
18,956
=
124,197
Three market total
Step 2
We add the NSI Universe Estimates for LA, Houston and Dallas and divide this into
the three market total (from Above)
LA NSI
Universe
Dallas NSI
Universe
124,197 / 5,654,260 +
2,489,970 +
Houston NSI
Universe
2,106,210 = 124,197 / 10,250,440=1.21%
Step 3
Existing market Estrella rating (from above) is multiplied by the Estrella TV UE
(exisiting stations plus affiliates) to obtain a network projection.
Existing
Markets Rating
1.21%
Estrella TV
Network UE
x
55,078,940
= 667,350

It`s All About the Stars

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