BUSINESS PLAN

Transcription

BUSINESS PLAN

BUSINESS PLAN
©2016 its BANG, LLC PROPRIETARY & CONFIDENTIAL
V1
BANG | BUSINESS PLAN – DISCLAIMER
BUSINESS PLAN DISCLAIMER AND UNDERSTANDING
This Business Plan [the “Plan”] has been prepared solely for informational purposes and is being
furnished solely for use by prospective parties in considering a financing transaction with its
BANG, LLC [The “Company”].
The information contained herein has been prepared to assist interested parties in making their
evaluation of the Company and does not purport to contain all of the information that a party
may desire. In all cases, interested parties should conduct and rely on their own investigation and
analysis of the Company. The Company does not make any representation or warranty, express or
implied, as to the accuracy or completeness of this Plan and shall have no liability for any representations, express or implied, contained in, or omissions from, this Plan or any other written or
oral communications transmitted to the recipient in the course of the recipient’s evaluation of the
Company.
The Plan includes certain statements, estimates and projections with respect to the anticipated
future performance of the Company. Such statements, estimates and projections reflect various
assumptions, which assumptions may or may not prove to be correct. No representations are
made as to the accuracy of such statements, estimates or projections. The Company does not
have any obligation to provide additional information or to update any of the information set
forth in this Plan.
By accepting this Plan, the recipient acknowledges and agrees that all of the information contained herein is confidential. Without limiting the generality of the foregoing: [1] the recipient will
not reproduce or use this Plan other than for the purpose of financing BANG, in whole or in part;
and [2] if the recipient does not wish to pursue this matter, it will return this Plan to the Company as soon as practicable, together with any other material relating to the Company which the
recipient has received from the Company.
The Company reserves the right to negotiate with one or more prospective parties at any time and
to enter into agreements with such parties without prior notice to the recipient or other prospective parties. The Company reserves the right to terminate, at any time, any further participation of
itself or any party in the investigation and consideration process of any party.
The Plan may not be reproduced or distributed without the written authorization of the Company, and is to be returned upon request. This Plan does not constitute an offer to sell or a solicitation of any offer to buy any securities of the Company. The use of any images in this Business Plan
is not an endorsement of BANG by any of the artists featured in those images.
page 2 PROPRIETARY & CONFIDENTIAL
©2016 its BANG, LLC
BANG | BUSINESS PLAN
TABLE OF CONTENTS
ONE
EXECUTIVE SUMMARY................................................................................ 4
TWO
MUSIC COMMERCE ................................................................................. 15
THREE
THE MARKETPLACE ................................................................................. 22
FOUR
BANG MARKETING & SALES STRATEGY .................................................... 30
FIVE
BANG ARTIST RELATIONS......................................................................... 39
SIX
BANG MERCHANDISING .......................................................................... 42
SEVEN
BANGTV.................................................................................................... 49
EIGHT
BANGNET ................................................................................................. 68
NINE
BANGMOB ............................................................................................... 84
TEN
BANG MARKETING/COMMERCE/CRM TECHNOLOGY 2.0 ...................... 90
ELEVEN
FINANCIALS .............................................................................................. 93
TWELVE
MANAGEMENT ...................................................................................... 100
THIRTEEN
APPENDIX ............................................................................................... 115
BANG Artist Relations: Letters of Interest ....................................... 116
BANG Licensed Music Merchandising: Companies .......................... 125
Home Shopping Channels .............................................................. 127
Music Television Channel: MTV ...................................................... 130
U.S. Cable, DBS, Telco Systems ...................................................... 131
©2016 its BANG, LLC PROPRIETARY & CONFIDENTIAL page 3
ONE
EXECUTIVE
SUMMARY
Slash, Bang, Boom
BANG | BUSINESS PLAN - EXECUTIVE SUMMARY
WHERE PASSION & LIFESTYLE MEET, it’s BANG
The world’s first one-stop music lifestyle & commerce connection – an unprecedented global gateway and
clearinghouse for all things music, becoming the singular voice and commerce intersection/destination of
music fans everywhere – delivered by a convergent 24/7/365 network of BANG Television, BANG Social Media,
BANG Internet, and BANG Mobile.
OVERVIEW
Of all the aspects of personal lifestyle, none surpasses the power of popular music as the means by which
people define their persona—their memories, their social connections, their sense of fashion and style, their
source of entertainment, their refuge and how they choose to devote much of their leisure time. Music fans
everywhere [250 million in the US alone] continually seek ways to express and enjoy their love of popular
music; from recorded material to concerts, artist-branded merchandise, fan clubs, Internet sites, TV and radio
programming, music-based films and more.
THE TOTAL MUSIC LIFESTYLE & COMMERCE EXPERIENCE
Now, for the first time music fans can have all they’re looking for in one place, an unprecedented
entertainment/home-shopping commerce platform that will ignite the passions of music fans, lovers, fanatics,
musicians and culture hounds, bringing them closer to the music artists and lifestyle they admire…
• Music Artists Licensed Merchandise + • Personalized Brand Extension Lines • Music Fan Social Media/Collaborative Networks • Music Downloads, Box CD/DVD sets, Ringtones
• Music Artist Tour Schedules • Music Concierges and Travel Service • Music Memorabilia Auctions • Music Books, Education,
• Instruments and Sheet Music
• Music Films/TV
• Music Electronic Games
• Music Concert Ticket Packages
• Music RSS News/Gossip Feeds
• Music Charity Causes…and more
BANG will bring about a “fan” lifestyle connection never seen or felt before to eventually include adding
Film + TV + Sport commerce to the overall value proposition.
COMPANY PROFILE
its BANG, LLC
410 Lancaster Avenue,
Suite 15
Haverford, PA 19041
610-658-1996
its BANG, LLC
is a Pennsylvania
Limited Liability Company
Category:
Music Commerce
“Celebrity Lifestyle” Shopping
Network
[TV/Internet/Mobile/Social
Media]
Launch: 2017
Raise: $30M
URL: www.itsbang.com
Sizzle Reel: itsbang.com
Contact:
JOSHUA SIMONS
[email protected]
240.626.0033
BILL KOSOVITCH
[email protected]
914.610.5588
PROPRIETARY & CONFIDENTIAL page 5
BANG | BUSINESS PLAN – EXECUTIVE SUMMARY
CONVERGENT MEDIA NETWORK FOR
24/7/365 ACCESS
BANG’s confluence of unprecedented
marketing forces delivered over an
advanced merged channel platform offers a new approach to home shopping
through BANGTV’s “artist-branded
‘pod’ programming.” BANG’s lower-cost pre-recorded programming
stratagem is a new approach to direct
marketing that meshes continuous
retail activity with entertainment
content for a “dialed in” music-driven
audience that is passionately reaching
for its stars.
BANG is delivered via an integrated, multi-platform
media network and revolutionary social media
component – creating enormous reach and influence
over groups crossing nearly all age segments, both
genders, multiple ethnicities and a wide range of
income categories…available on-demand, every minute of
the day, as they wish:
Enhancing the experience, BANG will feature all
original programming, fusing entertainment content
– artist interviews, background stories, anecdotes and
performance footage to parallel today’s e-commerce
offerings – all dedicated to focus on a single group or
artist or music genre - repurposed as required to create new segments revolving around a central theme
or personality.
High-energy Marketing Support
A resourceful, multi-platform marketing pro-gram
[“If the music fits, wear It”], will prompt consumers to learn, discover and interact with BANG. The
marketing effort will fuse traditional techniques and
new media/viral tools – search, social media, affiliate
network marketing, CRM-driven email, advertising,
promotions, events and public relations – driving
awareness, trial and loyalty, and reinforcing the
Brand’s sense of character and energy.
•BANGTV – The lead creative voice of BANG, delivering exclusive BANG programming and commerce
sales carried on the top MSO’s across multiple
markets-augmented by red-button interactive technology and collateralized across all BANG delivery
channels.
•BANGNET – For BANG social media
•BANGMOB – Commerce experience on a dedicated
BANG App for 3G/4G smartphones.
•BANGFAN – Websites worldwide under the BANG UNIQUE CONSIGNMENT MODEL FOR
umbrella, creating a vast, virally-expanding network MAXIMUM PROFITABILITY/MINIMAL
RISK
and presentation upgrade
Goods and services sold through BANG will be seALL GENRES/ALL ORIGINAL PROGRAM- cured and satisfied though the merchandisers’ own
warehouses and fulfillment operations, with virtually
MING
no purchase commitments required of BANG. No
Fulfilling its mission as a total music lifestyle destiinventory means lower costs.
nation, BANG programming and commerce will cut
across five [5] lead music genres:
• Pop
· Rock
· R&B/Urban
· Country
· EDM
BANG | BUSINESS PLAN- EXECUTIVE SUMMARY
A PROPOSITION SERVING EVERYONE
BANG will benefit everyone involved in the world of
popular music, impacting, if not totally shifting, the
paradigm of music + lifestyle commerce:
• Music Fans: BANG serves fans that cannot find
or access the “must have” music lifestyle items they
want. For many the live concert hall may be sold
out or the concert venue may be too far away or
economically prohibitive to attend the show.
• Music Merchandisers: BANG supports music
merchandisers to expand and extend their entire retail
reach by creating the first user-friendly TV/Online/
Tablet/Mobile experience that gives music fans what
they want when they want it by creating an original,
truly dynamic, one-to-one celebrity commerce selling
environment, operative 24/7/365.
• Music Artists: BANG provides new outlets beyond
the concert tour venue for offering all types of
commerce access that builds the artists brand value
and expands the fan base – all generating new music
revenue and access well beyond the traditional concert
hall and the standalone music artist Internet site.
• Record Labels: BANG elevates their value as
“core brands” while accessing and enhancing fan
[customer] relationships more today than ever before
especially now where there exist little to any brick and
mortar retail outlets. The CD + DVD have almost
disappeared. The iTunes Store and others are very
one-dimensional at best.
• Music Industry: Record Labels, Agents, Talent
Managers, Publishers, Associations, and the 30+
recognized Licensed Music Merchandisers have
strongly voiced their support and are encouraging
BANG to launch its celebrity commerce gateway and
clearinghouse now.
• Lowers Costs Of Entry Thanks To Established Music Category
BANG has lower costs of entry. The keys here are:
[a] many artists have established their retail brands,
[b] artists and their merchandising partners already
have made product line development investments,
[c] artists have established a retail mass market
proof of concept, and [d] artist brands have
available merchandise in volumes that BANG can
sell without requiring a fully loaded warehouse and
fulfillment costs.
• Established Brands Offer Merchandise &
Warehousing
BANG is aggregating a market with established
brands and brand personalities, developed lines
of goods, existing merchandise volume, the
availability of an existing warehouse and fulfillment
infrastructure and most importantly, a wildly
passionate and fanatic consumer base.
• Intelligent, Merged-Channel, Integrated Business
Model
BANG’s platform optimizes the connectivity,
consumer intelligence, and operational efficiencies
of an advanced merged-channel retail network.
BANG’s structural DNA begins with the latest
methodologies, technologies and applications.
BANG does not have to over-come, integrate or
retrofit legacy technology environments.
Merged-Channel – An organizational
retail structure that integrates the brand
and product experience for consumers
across television, online and mobile
channels with a centralized IT system that
aggregates the movement of information
across these channels – where customer
information, customer purchase history,
inventory availability, pricing, and
metadata is managed in one place to
create a superbly, productive CRM model.
A merged-channel retail operation provides
two critical capabilities:
1] externally, it provides consumers with
a consistent brand/product experience
and,
2] internally, it provides the company
a single customer information view for
optimal CRM.
“In 2015, globally, for the
first time, more than 92% of
record companies’ Revenues
came from digital channels.
Fans can acquire tracks and
albums In ways inconceivable
a few years ago—from
download stores, streaming
sites, Free-to-user sites,
bundled with their broadband
or a mobile phone handset.”
IFPI Digital Report
BANG DELIVERS ACCESS TO MUSIC
HOME SHOPPING IS AN OPTIMAL
STARS AND ARTIST-BRANDED PRODUCTS INTERNET & TELEVISION REVENUE
MODEL
With BANG, music artists now have a vehicle to promote and mass market their licensed product lines
and exclusive lifestyle merchandise via artist-focused
original television programming that is also a perfect
vehicle for general artist self promotion.
PROXIMITY TO MUSIC ARTISTS
LIFESTYLE, APPAREL, AND ICONIC GEAR
Music fans, of all ages and demographic groups, have
demonstrated that they have the disposable income to
express their “fanatic” music brand allegiance. They are
loyal, passionate, and demanding. BANG will afford
them greater proximity to their favorite music artists
and access to their lifestyles, their apparel, their gear,
their music, their videos, their DVDs and the iconic
merchandise that identifies them.
Home shopping revenue continues to accelerate year
after year [QVC USA: $9.2B in 2015; HSN USA: $3.0B
in 2015] with the majority of commerce coming directly through telecasts [55% of total revenue via phone]
and sales from web operations as a part of the total
sales growing daily [45% of total revenue via Internet].
CONCERT TICKET PRICES & CONCERT
MERCHANDISE SALES CONTINUE TO
RISE
The concert industry continues to command higher
ticket prices [$125.00 average] for top tier artists. In
CY2015, more music artists toured arena, stadium
and small concert venues over the course of the year
than ever before. CY2016 continues to demonstrate
increased ticket demand and concert attendance with
more superstar artists out on the road before the summer shed tours. The demand for concert merchandise
continues to improve as well, per head sale continuing
to increase.
And that demand is growing outside the concert
hall….
Rock legends U2 and Bruce Springsteen, CY2014 and
CY2015, generated an average of $55.00 per-head in
concert merchandise sales; Country Music and now
Pop Star Taylor Swift [$65.50] per head, while lesser
known acts like acts Locksley generating an average
of $8.00 per-head in merchandise sales alone.
Concert-generated licensed merchandise sales
exceeded $4.2B in CY2015 [up +27% over CY2014]
coupled with retail/online generated licensed
merchandise at $2.1B [up +7% over CY2014]. This
does not account for boot-legged sales that continue
to erode profits which licensed merchandisers estimate
at over $1B average on an annual basis. In CY2015,
concert merchandise continues to see increased sales
movement that now includes offering new product
categories [belt buckles, cowboy hats, pendants,
cartoon books and more…] that were not commonly
offered in a live venue setting.
ARTIST-BRANDED PRODUCTS ARE HOT
WITH BRICK & MORTAR RETAILERS
The number of hip-hop, rock and pop music stars
now creating custom branded labels is growing and
improving overall licensed merchandising sales for
traditional retail merchandisers. Artists with clothing,
jewelry and cosmetic lines include LL Cool J, J Lo,
Rihanna, Gwen Stefani, Justin Timberlake and Nickelback to name just a few. By example, J Lo’s clothing brand which launched in 2001 has seen revenue
skyrocket, from $130M in CY2002 to over $460M in
CY2015.
[Source: Pollstar]
BANG: NOTHING LIKE THIS EXISTS TODAY
The majority of music fans buy artist licensed merchandise at concert halls when their favorite artists
are on tour. The other sources for music merchandise
are online [65+ sites] and select mass-market retailers [9,200 store fronts] with limited product offerings. Yet a full Internet search of popular music artist
merchandise [Pop/Rock/Country/Urban/Dance]
reveals that while there is a smattering of music artist
merchandise being sold online and in retail stores, it
is a challenge to find what fans are looking for. When
fans do find the right licensed merchandise it is often
showcased in website environments that are not
user-friendly and, in many instances, the merchandise
is either out of date or out of touch with what fans
really want. For the first time, music fans will have
complete, user-friendly access to the artist-branded merchandise they crave 24/7/365. BANG is the
solution music fans will welcome with enthusiasm and
loyalty.
THOUSANDS OF ARTISTS & BAND
BRANDS LOOKING TO BREAKTHROUGH
When it comes to independent labels versus popular
“big name” music artists, the online universe becomes
even more difficult to navigate, with 50,000+ independent bands at garageband.com alone, and thousands more found at mp3.com, Vitaminic and dMusic
page 10 page 12
PROPRIETARY & CONFIDENTIAL
[which continues to add new servers because their artist
base is growing so fast].
MUSIC FANS LOOKING FOR EASY ACCESS
TO MERCHANDISE VAULT
There are millions of music fans eager to find and
purchase lifestyle merchandise and other music-related
products [i.e. music travel packages, special section
ticket packages, and fan club memberships, etc.] for big
name and “indie” bands and, in most cases, the fans’
needs are underserved. Music fans want easy access to
a complete music merchandising vault – a gateway and
clearinghouse that showcases a spectrum of music artist
merchandise at attractive prices that are deliver-able on
a timely basis. With BANG, fans no longer have to wait
for their favorite artists or bands to go on tour or for
artist-branded lines to arrive at the local mall to get the
latest merchandise.
BANG: UNIQUE SELLING PROPOSITIONS
BANG provides empowering and practical connective
links between music fans and the music industry. BANG
is a hybrid – a cross between home shopping and music
television programming – that delivers completely new
retail possibilities through an intricately woven entertainment- based merchandising landscape.
BANG’s unique selling proposition serves everyone:
• For Music Fans – BANG serves the music fan
that cannot find or access the “must have” music
commerce products and services they want. For
many, the concert may be sold out, or the concert
venue may be too far away or economically
prohibitive to attend. BANG will deliver this access
around the clock. They want the ability to get all of
their “music” information in one-location instead of
having to travel around the Internet to find it. BANG
delivers it all by becoming their ‘one-stop’ music
commerce gateway
• For Music Merchandisers – BANG serves the
licensed music merchandisers by becoming the first
global storefront, expanding and extending their
non-concert retail reach by creating a new and
more creative selling environment, a four-pronged
music commerce platform that delivers music artist
merchandise 24/7/365 [BANGTV, BANGNET,
BANGMOB, BANGFAN]. Our celebrity commerce
reach will establish a much more fan-oriented
environment to serve the music fan whenever they
want.
• For Music Artists – BANG provides entire new
outlets beyond the concert tour venue for moving
more than just live concert merchandise. BANG
offers a “first-ever” business building model to create
product offerings, through its three-programmed
music commerce platform, that so far have not been
available.
MERCHANDISE ALWAYS ACCESSIBLE,
ALWAYS IN STOCK & AVAILABLE
With Cable/Satellite/Telco’s as the compelling driver,
BANG gives music commerce an engaging lifestyle
treatment that has been created to present music
artists through a new lens, one that offers them the
chance to engage new topics and new discussions
while feeling comfortable to speak about their music
commerce offerings. BANG will ensure that what they
say will be available for purchase as BANG music
commerce services will always be accessible and always
in stock.
BANG’s continuous
retailing programming
business model will provide
substantial incremental
celebrity commerce revenue
over its first five [5] years
of operations. [See financial
section].
REPLENISHABLE
Music fans drawn to BANG will discover that no item
will ever be “sold out’ with the exception of special and
limited edition offers or finite inventories like concert
tickets, etc. BANG merchandise is replenishable, in
nearly all cases, and ready for sale and shipping on an
immediate basis.
“Unlike traditional designers who spend years trying
to establish brand recognition,
music celebrities rely on their
pop culture power. They are
already household names and
have a reputation for being
moneymakers. They also have
a media advantage. Many entertainers can simply mention
the clothing line in their songs
and wear them in their videos.
Fans then rush out and buy
them. Free publicity is the best
advertising.”
SUPPORT FROM MUSIC INDUSTRY,
ARTISTS, & LICENSED MERCHANDISERS
MILLIONS OF DIGITAL STORE FRONTS
ARE ATTRACTIVE TO MERCHANDISERS
The music industry [record labels, music agents,
music publishers etc.], music artists [talent, managers], licensed merchandisers [Bravado, Richards and
Southern, Live Nation, AEG etc.] continue to demonstrate their support of a new commerce destination in
which everyone benefits.
Discussions with music merchandisers have made it
clear that BANG is a paradigm-shift for their business
from the “one-and-done” concert-driven model to a
24/7/365 digital “store front” – a business that is capable of generating revenues from hard-core music fans
as well as from other consumers generally interested in
music, but who may not have pursued music merchandise because of concert hurdles, inadequate online sites
or poorly stocked retail stores.
LaShelle Turner,
thesop.org
TELEVISION EXPOSURE BOOSTS
PRODUCTS SALES AND DRIVES BRANDS
PRODUCT SALES, BRAND PROMOTION,
PURE EXPOSURE ARE KEY FACTORS
The consensus among music industry interests is that
the timing couldn’t be better for BANG. The overwhelming sentiment is that entertaining, artist-focused content and merchandise programming will
quickly generate music fan viewership and positive
word-of-mouth.
Managers already see their artists vying for air time
with a new generation and a new breed of home shoppers – music fan buyers creating previously untapped
revenue streams for music lifestyle merchandise. Artist
managers also are well aware of how important television exposure is to an artist’s career.
WIN-WIN BUSINESS MODEL FOR ALL
MUSIC INTERESTS
BANG is a win-win business model for everyone with
a business interest in the music industry. BANG also
expands the music merchandise environment with
advanced social network tools offered through BANG’s
music fan clubs – dedicated destinations for music fans
wanting closer access to their favorite artists – creating
a place to “hang out” with like-minded people using
the latest communication tools offered on the BANGNET web and ever expanding BANGMOB smartphone
wireless devices with preemptive apps.
INCREMENTAL REVENUE FROM NEW
MODEL AND NEW MUSIC BRAND
BANG will see channel revenue from hip, sharply
produced television, and well adapted web
and mobile program, product, and purchasing
capabilities. BANG’s marketing and sales efforts will
strive for heroic brand reputation - nothing less than
the most exciting, the most unique, and the most
reliable music merchandising and music commerce
destination worldwide.
MERCHANDISE, WAREHOUSE &
FULFILLMENT CONSIGNMENT IS KEY
BANG’s primary revenue will be generated from
the sale of licensed merchandise and branded
artist packages including: apparel, electronics,
instruments, travel packages, fan club membership,
music software, and more. Of critical importance,
BANG’s inventory and fulfillment obligations are
predicated on not having to purchase and/or place
any of the music artist licensed merchandise into
BANG’s warehouse. All of the goods sold through
BANG will be secured and satisfied through
the licensed merchandisers’ own pick and pack
warehouse. Merchandise items will be housed by the
merchandisers on a consignment basis. BANG will
not be required to purchase any goods for sales from
its multi-channel operations. No inventory means
lower costs.
WORLD-CLASS MANAGEMENT TEAM
BANG’s management team has been assembled to
balance world-class music industry, television industry,
brand strategy, creative, merchandising, and new media
talent with exceptional executive-level experience. BANG
is led by Joshua Simons, Entertainment marketing
pioneer; Bart Fox, ESPN television producer and
programming creator; Bob Tulipan, Music industry
operations and music artist relations specialist; John
Caputo, Strategic Partnerships, industry marketing
executive; Bill Kosovitch, Strategic Financial Entrepreneur
and business management disciplinarian; Brad Rubens,
Senior Entertainment Industry Legal Counsel; Joy Perkins,
former HSN [Home Shopping Network] Merchandising
Operations specialist; Todd Gordon, Multi-platform
Technology/IT Systems and Service leader; Maggie
Bellville, USA Cable/TV/Satellite Industry Veteran; Brad
Mooberry, Branding & Marketing innovator and a host of
in-the-know executive management talent.
FINANCIAL HIGHLIGHTS
Start Up Yr
Internet / Mobile Average Monthly Unique Users
Internet / Mobile Average Transactions per Minute
TV Forcasted HH's by end of Year
TV Average TP HH
TV TP HH Discount to QVC
TV Average Transactions per Minute
TV TPM Discount to QVC
Revenue [Including Brand Marketing / Ads]
COGS, Card Fees, Rev Share
Gross Margin
Operating Expenses
Profit (Loss) Before Taxes - Internet +TV
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
16,413,189
(16,413,189)
Year 1
Year 2
Year 3
Year 4
Year 5
8,125,000 22,583,333 39,291,667
59,375,000
72,250,000
0.3
0.9
1.7
2.8
3.7
20,000,000 30,000,000 45,000,000
55,000,000
70,000,000
0.12
0.20
0.19
0.22
0.26
91%
85%
86%
84%
81%
5
11
16
23
34
98%
95%
93%
90%
85%
142,140,763 224,561,073 387,464,627 565,873,626 820,067,914
104,468,691 153,260,148 250,155,412 343,339,270 474,858,642
37,672,072 71,300,926 137,309,215 222,534,356 345,209,272
39,792,799 44,881,185 50,222,002
57,588,537
65,559,994
(2,120,726) 26,419,740 87,087,213 164,945,819 279,649,278
TWO
FULL SERVICE
MUSIC
COMMERCE
If the Music Fits, Wear It.
BANG | BUSINESS PLAN - MUSIC COMMERCE
MUSIC FANS WANT EASY ACCESS TO COMPLETE
MUSIC MERCH VAULT
There are millions upon millions of die-heart music and
entertainment fans that are hungry for all forms of celebrity
commerce, from the big name headliner’s to the new online and
touring artist. In virtually every instance, these superfans are woefully
under-served. Whether they prefer Pop, Country, Rock, Urban, EDM
or another genres, they each want more access to the complete artist
lifestyle.
A new and more engaging commerce gateway and clearing house.
A dedicated one-stop service that enables them to buy the likes of
Katy Perry, Drake, Eminem, The Rolling Stones or Taylor Swift that is
more than just the typical concert merchandise.
They want immediate “all access” to every aspect, where it be
something that is offered on the tour even thought they might not
be able to attend the show, to one of a kind items in limited supply,
to all new items that never go on tour. The never-before offered
item is exciting and wanted. And with BANG, they will learn that
they can get at a very attractive price point and have it shipped to
them immediately. The opportunity to buy at auction like they have
learned from an EBay experience would be considered in the same
light as a fantasy game, but this time it is real.
“Unlike traditional designers who spend years
trying to establish brand recognition, celebrities
rely on their pop culture power. They are already
household names and have a reputation for
being moneymakers. They also have a media
advantage. Many entertainers can simply mention
the clothing line in their songs and wear them in
their videos. Fans then rush out and buy them.
Free publicity is the best advertising.”
LaShelle Turner, thesop.org
BANG | BUSINESS PLAN – MUSIC COMMERCE
Music Fan Profile by Age & Music Genre*
Teens: 13-19 years Adults: 35-49 years
MaleMale
Rock 65% Rock 70%
Hip Hop 60% Hip Hop 50%
Country 45% Country 45%
Pop 35% Pop 20%
FemaleFemale
Rock 35% Rock 30%
Pop 65% Pop 80%
Young Adult: 20-34 years Mature Adults: 50+
MaleMale
Rock 70% Rock 55%
Pop 25% Pop 25%
FemaleFemale
Rock 30% Rock 45%
Pop 75% Pop 75%
CONCERT MERCHANDISING – COMPROMISE FOR
FANS & MERCHANDISERS
Concert-going fans love artist merchandise, but the shopping and
buying experience is typically a combination of waiting, rushed decisionmaking and a level of pandemonium that is not ideally suited for smart
shopping. Nor is it, from the merchandising vendor’s perspective, an
optimal or efficient way to capture sales.
CONCERT MERCHANDISING – A LESS THAN IDEAL
The consumer merchandise buying ritual nearly always involves standing
in line for long periods of time approaching a poorly organized and
hastily constructed sales area and confronting a less than an ideal
shopping experience. More often than not, consumers are challenged in
getting the exact merchandise they want in the right style, the right color
and the right size. Even worse is discovering that the item that you want
has just sold out. Concert merchandising is a hit-or-miss proposition – a
swap-meet milieu that has not evolved for decades.
A HIT-OR-MISS SWAP MEET MILIEU
Worse, if fans decide to buy online and forego the lines at the concert
merchandising tables, they are disappointed by the lack of current tour
merchandise on the artist’s website. Tour merchandise is not typically
coordinated with web site merchandise – another hit-or-miss scenario
*Source: Billboard Magazine
MUSIC MERCHANDISE REACHES ONLY A FRACTION
OF THE MARKET
A band selling out three [3] nights at an arena holding 25,000+ fans
generate an impressive 75,000 tickets sold, however, if the band has a
750,000 fan-base in that DMA [designated market area] then as much
as ninety [90%] percent of the potential merchandise and other commerce sales opportunities are lost.
MERCHANDISE ACCESSIBILITY AND AVAILABILITY
LIMITED AT BEST
Another phenomenon is music fans treating music merchandise like
museum collectibles – memorabilia saved and perhaps displayed but
not worn. Fans are often reluctant to wear their “swag” because replacement merchandise is difficult or impossible to purchase. A sports fan, by
comparison, could confidently wear a licensed NFL jersey knowing that
it could be easily replaced from a variety of retail destinations. This situation also suggests that repeat music merchandise sales are not nearly as
efficiently captured.
Music Fan Digital Buying Power*
Teens [13-19 yrs]: ..................................... 22%
Young Adults [20-34 yrs]: .......................... 29%
Adults [35-49 yrs]: .................................... 38%
Mature Adults [50+]: ................................. 11%
*Source: RIAA
BANG’S MERCHANDISING PARTNERS
BANG has been actively pursuing relationships with the world’s most
experienced and respected licensed music merchandisers, global music
product manufactures, and the most progressive music managers with
significant artist rosters. The response to a BANG one-stop music and
commerce clearinghouse has been overwhelmingly positive and warmly
received. [See letters of intent in the appendix].
LICENSED MERCHANDISERS CONTROL OVER 85%
OF ARTIST BRANDS
Music Fan Purchasing Destination
& Credit Card Payment [web/credit
card, voice]*
Teens: 13-19 years
Web/Mobile
Credit Card
Voice
56%
70%
44%
Young Adult: 20-34 years
Web/Mobile
Credit Card
Voice
58%
77%
42%
Adult: 35-49 years
Web/Mobile
Credit Card
Voice
54%
89%
46%
Mature Adult: 50+
Web/Mobile
21%
Credit Card
97%
Voice79%
*Source: Radio & Records
The music industry’s leading licensed merchandisers, who control over 85%
of the touring artists’ brands and trademarks for licensed merchandise, are
also responsible for maximizing merchandise sales outside the concert hall
including sales in brick and mortar retail, online destinations and catalogs.
BANG gives merchandisers and their artist brands presence, exposure and
storefront. BANG is the critical next step for expanding the possibilities for
music merchandising, maturing the sales process and establishing a coherent
global retail environment.
REACHING OUT TO RECORD COMPANIES AND
ARTIST MANAGERS
BANG is aggressively building direct relationships with labels and artist
managers who have significant artist rosters and who are looking to expand
and increase their merchandise exposure. Artist managers are frustrated by
the lack of a comprehensive retail mechanism for music shoppers and the
lack of dialogue and connection with music fans on a day-to-day basis.
FASTER RECOUPING OF EXPENSES FOR
MERCHANDISERS/MANAGERS
BANG will substantially reduce the lead time it takes to recoup advances on
merchandise and products by pre-selling concerts, promoting and selling
tour merchandise in advance of the show [so that fans can actually wear
their band swag at the show instead of having to take it home in a bag].
BANG management believes that if executed properly merchandisers and
mangers can cut “manufacturing costs exposure time” by as much as half.
Clearly the potential for money savings, increased sales possibilities and
leveraging opportunities are significant.
END-OF-TOUR INVENTORY OVERAGES COSTLY TO
MERCHANDISERS
BANG also provides revenue opportunities and savings at the end of a
tour. At this time merchandisers are typically holding 10% or more of
all of the tour merchandise which then must be returned to warehouse
and fulfillment centers. This necessitates that the merchandiser find
alternative ways to put this merchandise in front of the fan base in
order to sell through the balance of the inventory. BANG solves this
end-of-tour inventory problem by providing the BANG “store front”.
The only option merchandisers and managers have currently is placing
the merchandise on artist web sites and third party merchandise sites.
CLEARINGHOUSE STRATEGY PROVIDES
MERCHANDISE SELL-THROUGH
Today merchandise overages are relegated to narrow sellthrough strategies with limited expectations. Merchandisers
and managers must rely on the sales capabilities of their artists’
websites and third party merchandise sites and hoping that the
fan will somehow find the merchandise on their own. There is no
storefront – no coherent media or marketing strategy – to move
the product. BANG will transform music merchandising sell
through.
PRODUCT CATEGORIES
APPAREL:
PRINTED:
• Casual Apparel
• Better Apparel
• Seasonal Apparel
• Active Wear
• Denim
• Intimate Apparel
• Poster
-- Original
-- Autograph
-- Framed
ACCESSORIES:
•Hand Bags
•Belts
•Hats
•Seasonal Accessories
FOOTWEAR:
•Dress
•Comfort
•Boots
•Athletic
JEWELRY:
•
------
Designer Jewelry
Gold
Sterling Silver
Gemstones
Fashion Jewelry
Fashion Watches
•Handbill
-- Original
-- Autograph
-- Framed
•Playing Cards
•Tour Books
•Comic Books
ELECTRONIC:
•Games
-- Electronic
-- Board
•Consumer Electronics
-- MP3
-- Head Phones
-- Auto Sound
-- Storage Devices
•CDs
•DVDs
MOBILE:
EDUCATION:
•Hardware
•Software
-- Wallpaper
-- Music
-- Special programming
•Weekend artist seminars
•Music School programs
•Music Lessons
PERFORMANCE:
•Autograph Guitars
•Autograph Drum heads
•Autograph Drum Sticks
•Framed
-- Artist Photos
-- Concert Tickets
-- CD’s
-- Posters
•Concert Ticket Sales
•Fan Club Membership
•Live Event Passes
TRAVEL:
•Concert weekends
•International music
programs
•Domestic music programs
AUCTIONS:
•Cars
•Boats
•Motorcycles
•Scooters
•Weekend getaways
•Private Dinners
•Instruments
•Paintings
•Drawings
•Jewelry
•Clothing
ARTIST-BRAND
ENDORSEMENTS:
•Cosmetics
•Fragrances
•Hair Care
•Beauty Aids
SERVICES:
•Concierge
•Personal meet & greet
Personal autograph
signings
MUSIC THEMED
SPORTS:
•Skate Boards
•Inline Skates
page 24
THREE
THE
MARKETPLACE
The Magic’s In The Music
BANG | BUSINESS PLAN - THE MARKETPLACE
BUSINESS BACKGROUND/BUSINESS PERSPECTIVE:
“The number of individual digital tracks
sold in 2015 far exceeds Singles and Album
Music Category Overview: The traditional music business has been
struggling for several years are now recognizing that major new forces
are trans forming the analog methods of doing business with more efficient digital strategies, providing new opportunities for music artists
to exploit their brands and expand their business building potential on
a global basis.
sales in 2008. And there are so many ways
for people to consume music these days,”
he adds, citing satellite and online radio,
numerous music streaming websites and
mobile apps.”
Ken Barnes, USA Today
iTUNES STORE CHAMPIONS DIGITAL SALES WITH
TOTAL BRANDED SOLUTION
Apple has done an incredible job of merchandising recorded music
and revitalizing the singles business, and more recently, full album
sales through MP3 sales [much to the chagrin of CD sales focused
record labels, brick & mortar music retailers]. Megapromoters like Live
Nation redefine artist relations by securing long-term, bundled deals
with superstars like Madonna, U2, Jay-Z, Nickelback and Shakira that
often encompass multiple albums, concert ticket sales, merchandise
sales, sponsorships and endorsements. Social networks like Facebook
has spawned a gigantic music profiling “mosh pit” featuring breaking
bands – but it is twenty million band pages deep and offers little in
terms of artist commerce outside of digital download sales.
The methods and means of merchandising and vending broader
categories of music-related products and helping artists reach a larger
audience are, in many critical ways, hit or miss propositions.
WHAT APPLE DID FOR DIGITAL [iPOD + iTUNES] SALES---BANG
WILL DO FOR GLOBAL CELEBRITY COMMERCE
The new marketing and commerce frontier is seeing celebrities going beyond just
recorded music and touring. They have realized that a more 360 degree business
approach sets the stage for a long term career strategy. The ability to brand
themselves in multiple creative environments has become the new paradigm to
enhance and extend their brand and image with multiple demographics. The
Sean John “Diddy” of the universe learned this at the start of their career having
expanded their music brand to include owning and/or licensing their name to
distilled spirits, automotive, wearing apparel, even creating a 24/7 Cable TV
Channel [Diddy’s Revolt on Comcast and Time Warner systems]. What began
as an urban phenomenon with the likes of JayZ has now crossed over to the pop,
rock, dance, and country markets. The needed tipping point is a multi-diverse
commerce strategy that reaches beyond just the music loving mainstream audience
to now speak to TV, Film and Sport fans who respect the music Icon but can now
see them in a new, more imaginative light that extends well-beyond what they
know about them as just a music artist. Recent success can be demonstrated with
Justin Timberlake’s crossover to mainstream audiences that includes his music
base but now is so much larger and broader on a global stage. Britney Spears
appearance as a judge on American Idol to now have a showcase venue to perform
exclusively in Las Vegas for two [2] consecutive years. BANG will help each of
these and many other celebrities to cross-pollinate each of new footprints, giving
them greater access and dimension with a slew of new commerce and lifestyle
experiences to be made available for the first time to the adoring fans.
“The concert industry did extremely well in 2015
than it should have. Despite the ever-challenging
economic climate, whatever it is that triggers the
off-switch on consumer spending for tickets doesn’t
appear to have happened yet. A 5.6 percent
increase in ticket sales, or about 2 million more
than in 2014, was offset by an increase in average
ticket prices of about 10.9 percent, to $125.00.
The industry’s continuing trend of growth based on
selling more expensive tickets, which would assume
is not a sustainable path that must continue
adding new customers.”
Gary Bongiovanni – Pollstar
Albums - The number of digital tracks sold, meanwhile, jumped twenty-two
[22%] percent, to 1.9 billion in CY2015, compared with 788.2 million in CY2014,
with digital album sales accounting for more than [92%] percent of total album
purchases according to Nielsen SoundScan, which tracks point-of-purchase sales.
“More music is being produced today
than ever before – and plenty of people are
still making a ton of money in the music
business. What’s actually in trouble is the
traditional recording industry, which is quite
different than the music industry.”
Lea Goldman Forbes
Downloads – In the ‘70s, albums drove the market, replacing singles. With the
advent of digital music, fans went in the opposite direction. Not only are people
buying individual songs again, there’s a broader spectrum of songs available. In the
‘90s, record companies sup-pressed the sales of “hit singles” by not making them
available at retail. The record companies aren’t able to do that anymore. Consumers
are making more music purchases now than they did ten [10] years ago.
Merchandise – “With the slowdown in album sales and a new reliance on concerts
and merchandise to bring in revenue, giving fans what they want has become
increasingly important to the music industry,” according to Gary Bongiovanni,
editor of music industry magazine Pollstar. Twenty years ago artists toured to help
sell records, but today they tour to make money and sell a few more records along
the way. Merchandise and other forms of revenue is now a very significant part of
artist revenue streams. Many popular recording artists make more money from their
commerce related sales than they do from any of their recordings.
Concert Tickets - Pollstar [Music Industry Trade Publication] reports that the gross
ticket sales from the top one-hundred [100] concert tours during the CY2015 was $4.5
billion, up 14 % from CY2014. Live Nation Entertainment represented close to onequarter [24%] percent of Tickmaster’s $3.8 billion in ticket revenue in the USA. In the
CY2015, AEG, another mega-promoter did the same with options looking at its own
in-house ticketing services. This now includes its partnership with AXS.com [the quad
partnership with Mark Cuban + CAA + Seacrest Productions on the 24 hour AXS Cable
TV Channel]. Recent salvos include Live Nation’s long term partnerships with SMG, a
Philadelphia company that manages two-hundred [200] venues with twenty-five [25]
to thirty [30] million tickets with a value of $90 to $100 million in ticketing fees. There
will be continued challenges for Live Nation, SMG and AEG. Perhaps these departures
have put even greater emphasis to include their expanding into international markets
to satisfy their public offerings.
Music Commerce is Stuck in Neutral – The Internet and mobile provides a bounty of
variety and variation with millions of digital destinations covering music genres and the
lifestyles that go with them, but a brand for music celebrity commerce is conspicuous
by its absence in the popular music universe and the business of reaching and building
interested lifestyle consumers and music fans to expand and extend pop music
commerce is currently stuck in neutral.
THE MUSIC MARKETPLACE – A SITUATION ANALYSIS
The Music Artist Community – Music artists and bands are breaking out on their own
in a digital landscape teeming with hundreds of thousands of competing music artist
brands. The post-record label era is invigorating but it is an overwhelming place for
most artists and bands trying to break out of the pack. Bands need to supplement their
music sales and performance earnings by expanding their merchandising activities. This
holds true for the biggest stars and breaking bands.
Record Labels – Over the past ten [10] years, due to innovations in technology and
changing consumer tastes, channels of product sales and distribution have gone fully
digital, having virtually eliminated the music retail store front—now the digital store
fronts have consolidated physical inventories and pricing in which Amazon.com is now
the largest provided of the CD and DVD; Apple though its iTunes store is serving as the
largest distributor of digital downloads. Pricing models changed in which the music fan
is now more a ‘singles’ buyer as opposed to an ‘album’ buyer. But in the past three [3]
years, there seems to be a reversing trend to capture the full length album [actual CD
+ digital offering] as the price-point is much more attractive when one can now hear
several songs [tracks] being played on their favorite radio channel in heavy rotation as
opposed to just one song at a time as before. Even the 33 1/3 vinyl is making a nice
comeback due in part to music fans wanting to experience the pure sound of an analog
recording with its hisses and crackles. EDM has also played a role here with extended
mixes and varied mixes used by DJ’s and those fans wanting more access to more than
just the radio-only song mix.
“Whether we admit it or not, a lot of success
in fashion is directly tied to music, if not in the
lines themselves than through the use of artists in
marketing campaigns. The bottom line is that when
done right, the stuff sells.”
Marc Ecko, Fashion Designer
Fans - Fans are sophisticated and demanding and expect to be entertained at every turn
and they are developing the technical acumen and networking resources to get what
they want, where and when they want it. Music consumers are increasingly turning away
from the traditional gatekeepers and looking instead to one another. The tools for music merchandising are finally here for music fans, but a global entertainment and retail
destination with millions of mobile touch points is missing.
Fan Clubs – Fan clubs have the potential to become retail conduits but lack reliability,
functional uniformity and interconnectivity. Building a fan club network in collaboration
with a global music merchandising destination gives fan clubs and fanatics access to
music media, tickets and an online community
COMPETITIVE ASSESSMENT: BANG’S MUSIC
& LIFESTYLE COMMERCE COMPETITION
Music Merchandise Sites - BANG’s primary music commerce competitors come from a diversity
of online services that include each of the large concert promoters. But their offerings are
limited to just the artists they have licensed. The product mix is dedicated to the typical tour
merchandise aspects. Some of the more advanced licensed music merchandisers like Bravado
have become much more savvy in their offerings beyond the traditional T-shirt, Hat and Hoodie.
But for a music fan, unless you know which artist site to go to or the right merchandiser who
has what your looking for, it can be a very daunting and frustrating experience. [see Appendix
for sampling of listing of Licensed Music Merchandise online vendors]. Where as if you’re an
Baseball or Football or Basketball fan, you know that your team’s merchandise can all be found
at www.store.nba.com or www.nflshop.com and the like. All offered in one easy to navigate
location. If you want to dive deeper into a particular clubs product offering, the leagues gateway
sight will bring you directly to the team site and there you can dive deeper if you wish.
Social Networks – Have grow one-hundred fold in the past ten [10] years with their command
of the user sharing experience, yet none of them have set up a commerce experience where they
can bring something more than the traditional social media [photos/comments/show & tell]
offerings. BANG does see the social media universe and a potential gold mine with its BANGFAN
model that will create the first, fully dedicated celebrity to fan proposition which will set up an
entire new social connection and experience.
Music Media - Apple along with Spotify and Pandora dominate the top spot with 84% of all
digital music downloads. Brick and mortar retail music sellers are topped by Wal-Mart followed
by Best Buy and Target, according to NPD figures. A sizable influence of the past few years has
been the onslaught of music competition programs from American Idol to The Voice which has
spawned new music showcases, new artist prospects and the record label signing contracts that
are awarded to the top five winner performances from each show. Combined, at the start of 2015,
over twenty-two [34] new artists from these TV programs have charted with sizable hit singles
and full-length albums. Some, like Carry Underwood have gone on to huge success with multiple
platinum selling digital singles and CD’s sale creating a whole new A&R aspect for the record labels
knowing that there is an already an early built-in fan based who voted for their favorite new artist
on these show and are expecting to buy their new releases and will go out on tour.
POST-MODERN MUSIC PROGRAMMING & RETAIL
FOR TV, WEB & MOBILE
BANG has developed a new strategy to reach younger, gender-neutral
music audiences with pre-recorded program pods that air, repeat and
rotate through cable, DBS, Internet and mobile channels. Of note is the
potential to create even greater virtual distribution by exploiting cable’s
VOD [video on demand] capabilities in cable systems where BANG doesn’t
have carriage. BANG is a post-modern, disruptive programming and retail
model that exploits television, web and mobile, casting a globally scaled
brand destination that provides new and personalized music entertainment
experiences to attract music fans worldwide. In addition to the quality,
value, and cost that are the rubrics of QVC, BANG offers merchandise that
is always available – anytime – a “salability” dimension that traditional home
shopping cannot meet.
Shop Television - BANG believes that the higher costs of always-live shop
television programming is too costly to launch a new retail brand in today’s
marketplace. In turn, BANG believes it has created a more flexible television,
web and mobile pod-based programming model that features the artists,
their music, and their products in a manner more in synchronization with
concert tours, media campaigns and album/product releases.
Overall music purchases, including albums,
singles, digital tracks and music videos, rose
to in the billion units. On the positive side,
the industry has built a $7.2 billion digital
business full of consumer friendly services.
On the negative side, global sales fell by
around 7 from 2015 to 2013. The growth
of digital sales is strong and continues get
stronger especially with mobile APP’s taking
the leadership position. To grow will require
continuing to address the fundamental
problem of piracy.
IFPI Digital Music Report 2015
MTV/VH1/FuseTV cable channels – Whatever they once were, MTV,
VH1 and Fuse their permutations no longer represent the music but have
become, instead, lifestyle channels. Cablevision/MSG Entertainment’s
FuseTV has attempted to reinvent itself as a music-centric cable television
offering, but to date their audience numbers have been marginal. MTV
aggressively pursued online business strategies that are primarily focused on
video games and audience-building ad strategies.
“Many recording artists are smart enough to
know that it’s not just about selling albums.
That’ll keep you going for maybe two, three
years tops. It’s about building an empire
and plowing those earnings into lasting
businesses that will generate income long
after the music stops selling.”
Lea Goldman Forbes
Beyond its core music commerce “lifestyle” product offerings, BANG
will enable music industry powers, giving boosts to their individual
commerce models by supporting concert promoters with concerts
events, tickets and beyond the concert merchandise sales; and record
labels with artist promotions, physical album sales and digital single
sales to work with them on their new 360 artist management agreements:
• Concert & Tour ticket sales
• Concert & Tour merchandise sales
• Record label album sales
• Record label single sales
• Artist Promotions
• Artist Destinations
• Digital Media Partners
• Sponsors, Advertisers and Marketing Partners
BANG effectively creates, expands, extends and increases the revenue
windows for concert tours, records, merchandise and all aspects
of the music artist brand. Music labels, music promoters, music
concert ticket sellers, licensed music merchandiser—all will win and
work together.
BANG will also be perceived as “Switzerland”, able to work with
every music industry enterprise. It will have everyone’s best interests
in mind as it works to “super serve” the music fan both in the USA
and in its eventual International rollout.
FOUR
BANG
MARKETING &
SALES STRATEGY
BANG | BUSINESS PLAN – MARKETING & SALES STRATEGY
CORE STRATEGIC ELEMENTS
Establish the BANG brand – Our primary marketing initiative is
creating an authentic brand of iconic proportion. The brand will
consist of core brand properties, sub-brands for our business
segments and a unifying strategy to become the premier commerce
“gateway” for music artists, music fans, licensed merchandisers
and music industry stakeholders – worldwide. BANG’s brand is
delivered through a fully integrated, merged-channel platform
that consolidates singers, sirens, songs, and stories with search,
shopping, sales and services activities.
BANG’s user-base will be established by its
merged-channel TV/Online/Mobile media
commerce platform. .
BANG Marketing
Extend the Brand - The BANG signature descriptor, “If the Music
Fits, Wear It”, will be reinforced with meaningful and memorable
iconic communication elements. Support tags will include “Music
You Get Into”, “You Can’t Stop the Music” and “Reach for the Stars”
to illustrate that music is here and music commerce is evolving and
moving forward.
Build Awareness – BANG’s launch stratagem begins by establishing
an awareness of BANG’s entertainment and retail experience – the
BANG big idea. Reaching and activating music fan critical mass
requires brilliant, creative and provocative messaging that is expertly
woven into advertising strategies and guerrilla marketing tactics.
This will result in stimulating real, viral, and organic growth through
music fans – fans who are actively involved in spreading the word
about BANG to friends and associates in their network. This is an
essential component. Brands, products and services that are worth
talking about... get talked about.
Commit Marketing and Strategic Resources – Our launch mission
is to orchestrate an unforgettable BANG brand buzz – an irresistibly
seductive music lifestyle experience – a leading edge destination with
unprecedented vision and marketing innovation that is purposebuilt to grow market share and achieve genuine and durable brand
leadership for the long term.
Super-serve the Music Industry – BANG marketing will lead the
music industry, brand marketers, licensed merchandisers, and
Cable TV/Satellite/Telco affiliates in building a global flagship,
artist-branded, music commerce “lifestyle” retail destination. We
will achieve this through professionalism, unrelenting creativity,
technical competency, and marketing excellence. Our business
objective is to build an enduring brand that delivers the best in
music-based, commerce-centric entertainment; exceptional product
quality; and heroic customer service. BANG’s goal is becoming
music’s aspirational brand – the ultimate, authentic destination
that offers the very best that music lifestyle can deliver to its target
audiences.
Relevant Products Spur Additional Sales – BANG is designed to
drive repeat visits and repeat product purchases. Like Amazon’s
customer referral method “If you like this, other music fans like you
bought this.”
Convert Prospective Music Fans To Loyal Buyers – BANG will
implement a communication strategy that shortens selling cycles,
making it easier to drive music fan interest and ensuring a winwin experience for all who engage the brand. WOM [Word of
Mouth] is a strategic cornerstone of this effort and a key factor
to engage the music fan where they live and play. BANG will also
deploy resourceful promotional marketing techniques to drive
trial, frequency of purchase and loyalty.
TACTICAL EXECUTION
BANG’s marketing and sales mission is capturing market share
for the first-ever music fan digital commerce gateway. BANG
is accessible through three integrated marketing channels,
television, online and mobile. BANG will exploit two kinds of
demand generation:
•Demand Creation – Outbound creation of awareness of brand and
services
•Demand Fulfillment – Inbound requests for specific artist products
while expanding consumer awareness of similar products
Creating Buzz - Market dynamics demand that BANG create
a high level of brand presence and music fan “buzz” to initiate
and grow top-of-mind awareness – converting music fans to
visitors, visitors to shoppers, shoppers to buyers, and buyers to
loyal customers. BANG will build and deliver a series of ground-
breaking on-air, online, and mobile launch campaigns. These
music fan-directed messages are designed to create dialog and viral
exchanges of active music fans while simultaneously growing music
industry support. Triggering music fan word-of-mouth is the critical
ingredient for growing audience awareness, interest, activation
and membership – the keys to establishing and expanding BANG
storefront visits and sales.
BANG Messaging - BANG will create provocative messages that
capture the attention and imagination of music fans to visit
and sample BANG. BANG’s messages will be interruptive and
stimulating, and designed to generate high levels of measurable
response. Messaging elements include staging BANG as the premier
gateway for all music commerce with strong call-to-action elements.
Leveraging the Media and Influencers – Key marketing tactics will
include viral media, blogging and relationship word-of-mouth.
Both online and offline, BANG messages are designed for reach
and frequency against a broadly targeted audience with primary
attention given to active teens and young adults [12-17yrs / 1834 yrs]. These demographics are typically more receptive to brand
messages and the most likely to become BANG advocates. We will
strive to identify influencers and incentivize them to evangelize our
brand and effectively disseminate our key messages.
A brand is nothing more than an idea.
Ideas that spread are more likely to succeed
than those that don’t. Ideas that spread are
ideavirus. The way to break through to the
mainstream is to target a niche instead of a
huge market. Early adopters in this market
are more eager to hear what you have to say
and more likely to talk about the brand. If you
are good - that innovation will diffuse. After it
dominates the original niche, it will migrate to
the masses.
Seth Godin, Purple Cow
Online Media - Online media will be designed for reach and
frequency. BANG’s online campaign will target a broad cluster of
adults [45+ yrs] who are likely to see the benefits of participation
and will recognize that they have real access to their favorite
artists and to a world of music commerce.
Website – The BANG website will be designed with multiple
landing pages targeting the varied interests of our diverse
audience. The site will be a destination where users can engage
in a variety of activities related to their interests – buy celebrity
branded merchandise and collectibles, sign-up for alerts and
announcements related to their favorite artists, enter contests,
take part in promotional offers from our sponsors and much
more. By engaging visitors in the site, we will capture informative
data that will be used to help personalize their experience and
provide a knowledge bank for future marketing efforts.
Online Marketing Campaign – We are planning an integrated
approach to search engine marketing combined in strategic ways
to reach a highly targeted audience in the most efficient and
cost effective way, maximizing the return on investment. Our
plan combines an extensive search engine optimization strategy
combined with both Search Engine Marketing and Social Media
Optimization to create awareness and drive traffic to the site.
BANG | BUSINESS PLAN - MARKETING & SALES STRATEGY
Social Media Optimization – Social media is a cornerstone of our
online marketing strategy. In addition to all of the top social sites
– Facebook, Twitter, YouTube, etc – there are 80-90 sites that are
relevant to reach our target audiences and to leverage our SEO.
We will deploy the latest monitoring tools to manage our brand’s
reputation online and measure the effectiveness of our messaging.
Social Media Activation – The key to any social media strategy
is engage users in a way that leads to activation. We plan to
develop tactics that will engage users throughout the social media
sphere with viral elements, such as infographics, gamification and
badgification to name just a few.
page 36 page 42
Market dynamics demand that BANG create a high
level of brand presence and music fan “buzz”
to initiate and grow top-of-mind awareness
– converting music fans to visitors, visitors to
shoppers, shoppers to buyers, and buyers to loyal
customers and subscribing members.
BANG Marketing
Email Marketing & Alerts – Through a carefully planned optin strategy, we plan to stay relevant with our visitors through
continuous messaging that delivers value to them, such as
announcing a new artist, new products, special promotions and
more.
Lifestyle Marketing - The BANG brand is all about lifestyle. Our
visitors are fans and they live the celebrity brands they love. We
plan to integrate our brand into their lives through a long list of
events, such as concerts, festivals, celebrity appearances, on-campus
venues and sponsored happenings. This will make our brand highly
recognizable and incredibly relevant in the lives of our customers.
Guerrilla Marketing – Similar to Lifestyle Marketing, Guerrilla
Marketing infuses our brand into the lives of our customers. There
are a number of tactics we will use including, marketing stunts,
street teams, urban hacks/projections, campus ambassadors and
much more.
Viral Marketing – This is also closely tied to lifestyle marketing and
includes a complete roster of tactics that include storytelling videos,
celebrity appearances, augmented reality, etc.
Promotional Campaigns – We plan to have a series of promotions,
premium giveaways, referral rewards, incentive offers and sponsordriven contests with phenomenal prizes to engage and activate our
audience.
CONTINUITY
Exceptional customer service not only leads to repeat customers
but will result in loyal customers. We plan to optimize fan
connectivity to the BANG Universe – BANG’s customer dedication
will rival the passion that music fans have for their favorite artists –
a customer service reputation that is built upon:
• Exceptional quality of BANG merchandise
• Rapid, timely delivery
• Smart, dedicated customer service
• Depth and variety of product availability
• Variety of payment and shipping options
• “Wish List” feature
A Customer Conversion Campaign that builds on the brand’s
“Its BANG Or Nothing At All” attitude, showcasing celebrity
artists across music genres as spokespersons who instantly deliver
credibility and positive endorsement of BANG by their association.
page 38 page 44
FIVE
BANG ARTIST
BANG
RELATIONS
BANG | BUSINESS PLAN – ARTIST RELATIONS GROUP
SEASONED PROFESSIONALS INVESTED IN THE
MUSIC BUSINESS
The BANG Artist Relations Group [BANG AR] is an extraordinary team
of seasoned industry professionals who have invested their careers in
popular music and the incredible artists and legendary performers that
carve indelible impressions on our collective souls. The BANG AR mission
is building durable and proactive relationships with visionary artists, their
management, their record companies, their merchandisers and their associated business partners.
AVOIDING INDUSTRY PITFALLS AND NAVIGATING
THE MAZE OF RED TAPE
BANG’s AR Team is intimately familiar with artist productions for both
live and televised events and understands the intricacies of producing at
the global level. Purview is based on reputation and the BANG AR team
has earned the trust of artists and their managers. Equally important, our
team understands how to avoid industry pitfalls and how to maneuver
through the industry maze of red tape with confidence. Essentially, BANG
AR speaks to artists and management in ways they understand.
BANG | BUSINESS PLAN – ARTIST RELATIONS GROUP
INSPIRING ARTISTS TO PRESENT, PERFORM, AND
PROMOTE WITH PASSION
BANG AR has a specific agenda – establish relationships and secure key artist
participation. Excite and inspire artists and the music industry to get involved
with the entertainment and commerce that we trade in. We will work closely
with both high-profile artists and BANG producers to develop storylines and
production presentations.
TELEVISION EXPOSURE, INCREMENTAL REVENUE, &
AN ENERGIZED FAN BASE
BANG AR is responsible for clearly establishing how BANG benefits artists in
terms of television exposure and that successful product presentation produces new revenue, new fans and new channels of expression.
SIX
BANG
EXPANDED
LIFESTYLE
COMMERCE
ENGINE
Music You Get Into
BANG | BUSINESS PLAN – BANG MUSIC COMMERCE
BANG Music Celebrity Commerce is the product hub. The key to success for
BANG is orchestrating the world of music artists and their brands, covering
all music genres and their vibrant pop cultures with captivating, fashionforward product lines.
BANG MERCHANDISING & BANG ARTIST RELATIONS
WORK TOGETHER
BANG Music Celebrity Commerce will work closely with the BANG Artist
Relations Group in developing productive relationships with music artists
and their managers and crafting the artist’s retail posture and brand
positioning. The goal is building artist-brand authenticity by creating product
assortments that are true to the lifestyle, music genre and personality of each
artist.
CURATING ARTISTS-BRANDS AT VARIOUS STAGES
OF DEVELOPMENT
In many cases music artists have already had some level of success in mass
market branding and retail product merchandising and for these artists
the goal is building on that success by introducing product extensions and
category expansions. Yet, ongoing retail success for any artist brand is
not guaranteed. Success requires continual product line assessment, sales
performance evaluation, updating products, new product introductions and
product deletions. BANG Music Commerce will carefully curate the products
necessary to optimize each artist product line while carefully tracking the
appeal and sales performance of those products in each artist-branded
program segment. Building optimal artist retail performance relies on an
ever changing mix of signature products, fresh product offerings and variety
within those product offerings. Variety, new products and product exclusivity
are all critical components to the success of the artist and BANG.
MATCHING PRODUCT TO THE ARTIST IS
RELEVANCE-BASED
BANG Music Commerce “lifestyle approach” to artist product
assortments are based on being relevant to the artist’s persona, to
the artist’s brand and to the artist’s music genre. BANG’s initial artist
brands and product assortments will come from those artists who
have available licensed products as well as with artist-brands that
make the most sense to BANG’s Music Commerce and programming
strategy. At launch, product availability will be a critical element.
Matching product to the artist is relevance-based: product should
mirror the artist’s image and product should be meaningful to the
artist. This is critical to building credibility for artist brands and their
product lines and will increase consumer desire to purchase.
PRODUCT LINE EXPANSIONS PRODUCED THROUGH
LICENSEES
Product assortments are important to consumers generally and no
less so for music fans. Assortments will be expanded carefully as artist
brands sales reach sale performance thresholds. At launch product
line expansions will be produced through the licensees. Product line
expansion will generate variety and newness for BANG’s programming
pods which is imperative to success and increased sales. BANG Music
Commerce Group will develop new product lines for hit artists that
don’t have enough relevant products available for purchase.
LIMITED EDITIONS FOR ASSORTMENTS, BUNDLING,
CONFIGURATIONS
In developing product line assortments, the BANG Music Commerce
Group will carefully monitor existing artist lines to better understand the
best categories for generating new lines of product. Sustainable product
lines are imperative. BANG will also take advantage of “kitting” [bundling]
product in unique configurations to generate exclusivity for BANG within
assortments and give the consumer more reasons to purchase. BANG will
obtain limited edition products for assortments to generate excitement,
differentiate price points and ignite consumer response.
NEW PRODUCT CATEGORIES BEYOND TRADITIONAL
SHOPPING MATRIX
Unique product categories will be developed that don’t currently exist in
the traditional home shopping matrix. These categories include: Travel –
concert weekends and international music programs; Education – music
lessons; Auctions – cars, artwork, memorabilia, instruments, clothing; and
Performance – autographed drum sticks, framed artist photos, etc.
CATEGORY THRESHOLDS, IGNITOR PRICES DRIVE
REVENUE WITH PRICING
The BANG team will carefully track merchandising category thresholds
within the marketplace and drive revenue with pricing. Pricing will be
competitive within the marketplace, but will take into consideration
premium pricing for celebrity brands. Additionally, assortments for each
artist will include “ignitor” priced items to drive consumer purchasing.
“Ignitor” priced items are lower costing products [typically under $50.00]
and are capable of generating large unit movement.
page 45
EXTENDED ASSORTMENTS ARTISTS-BRANDS – THE
ALL & THE EVERYTHING
On-line: In addition to BANGTV’s featured product assortments, extended assortments will be critical to driving the consumer to the web.
However, web assortments must make sense to the consumer. Volumes
of assortments don’t necessarily equate to conversion, but BANGWeb
provides additional opportunities to build out unique categories of business.
BANG MUSIC COMMERCE GROUP
BANG Merchandising is comprised of buyers [category managers],
associate buyers, merchandise analysts, planners and merchant relations
specialists. Each member of the team will have expertise within their
categories of business and work across all product lines.
BANG Merchandising will have category expertise in curating
assortments and building brands.
CONSIGNMENT INVENTORY & FULFILLMENT
MANAGEMENT
All inventories will be purchased on consignment. Purchasing on
consignment reduces the risk of inventory liability and offers BANG
the opportunity to test more products. Avoiding the traditional model
of inventory ownership equates to a more profitable business and
eliminates the need for markdowns. Eventually, inventory investment
may be made on selected exclusive products giving BANG the option to
evolve to product ownership, if market conditions allow and product
development capabilities expand.
page 46 page 54
MANAGING INVENTORY BY EVENT & LOCATION
BANG Music Commerce will manage inventory by event [tours, concerts,
album releases, etc.] to ensure optimal revenue. BANG will make sure
that product is available, by location, as artist tours are critical to
success and important to music fans – whether they have tickets for their
artist’s show or not.
FULFILLMENT
BANG BRAND APPLIED AND EXECUTED BY
SHIPPING PARTNERS
Initially, product will be shipped to the consumer by the manufacturer.
BANG Music Commerce will ensure that each BANG package sent will
be carefully designed and bear the BANG brand experience; in many
cases the particular artist brand will also be featured in the packaging
elements. BANG will custom design packaging materials and coordinate
their application and execution with BANG’s warehousing and shipment
providers. BANG branded packaging could also include inserts, special
tags, BANG program guides, etc. These BANG branded packaging
elements are primary touch points with the consumer – both from
BANG’s perspective and the artist’s perspective.
QUICK SHIPMENT CRITICAL TO LOWER RETURNS
Orders are planned to be filled within 7-10 days. However, the ultimate
goal is to ship product within 24 to 48 hours of the order. Consumer
research shows that orders received after 10 days of purchase run higher
risks of cancellation. Additionally, the fallout rate of unavailable product
at the time of purchase is 40-50%. Merchandise availability is critical to
success and customer loyalty
Eventually, fulfillment will move over to BANG merchandising through a
dedicated 3rd party warehouse.
EXPANDING A BANG ARTIST-BRANDED LIFESTYLE
BRAND
Today, many music artists and celebrities are using their fame to build
fashion and lifestyle businesses. Some succeed. Others fail. Still others
have initial success but have trouble sustaining success. The continuing
notoriety of artist brands like Sean Jean, Rihanna and J Lo require a
great deal of ongoing marketing, product development and continuous
branding.
Often the success or failure of an artist branded product line is tied to
their star status. Maintaining a high profile and building a durable brand
requires innovative products, quality goods, brilliant marketing and
relentless brand exposure. Merchandising success is often more elusive
than achieving and maintaining success as a musician or a recording artist.
page 48 page 56
SEVEN
BANGTV
Bang a Gong, Get it On
BANG | BUSINESS PLAN – BANGTV
BANG A GONG. GET IT ON!
BANGTV is a departure from traditional home shopping television, both
from a programming perspective and from a business model perspective.
Home shopping television has already proven to be one of the most profitable, if not the most profitable business model for generating revenue and
building fan and consumer loyalty. In fact, QVC is the second-most-profitable television network after CBS, according to a recent Broadcasting &
Cable Annual Survey.
DELIVERING THE 24/7/364 MUSIC EXPERIENCE
Home shopping is also the most profitable retail sector by an order-of-magnitude when compared to brick and mortar and Internet-only
retail competitors, thanks to enormous sales velocity, higher product margins and lower costs of retail operation. Yet 24/7, “always live” shopping
television & Internet program production comes at a substantial expense
and requires the buying volume of a mature and loyal customer base.
Shouldering “always live” production expenses would be cost-prohibitive
for a new home shopping entry launching and deploying today.
DRAMATIC INNOVATIONS IN ENTERTAINMENT
PROGRAMMING DESIGN
BANGTV is the next logical step in home shopping – an evolutionary
advancement in digital commerce that offers dramatic innovations in entertainment-oriented programming design, new retail methodologies and
time-shifted multi-platform programming delivery.
Range of prices offered
Lowest .................................... $19.95 - $59.95
Mid ....................................... $69.95 - $299.95
Highest ............................... $399.95 - $1,000+
In 2015, QVC broadcasts live in the United
States 24/7 [apart from the Christmas show
which is pre-recorded] to more than 100 million households, and ranks as the number two
[2] television network in terms of revenue [#1
in home shopping networks] behind CBS TV.
QVC handled 199,000,000 calls, an average
341 calls per minute, and an average 3.5 items
shipped per second. On the web their numbers
are also impressive with 225,000,000 page
views in their online community, and 400,000
online customer reviews. Back in 2013, QVC
launched a timeshift channel called QVC Plus
[the first such channel operated by a home shopping network], made available initially on cable
provider Bright House Networks and satellite
provider DirecTV, which broadcasts the channel’s
programming on a three-hour tape delay.
Josh Hallet Shop.org
INCREASED RETAIL CAPABILITIES & EXPANDED
MUSIC ENTERTAINMENT
BANGTV is a hybrid digital medium that can be found on the television
set, the computer screen and the mobile phone. You can experience
BANG on any one of these devices, but in aggregate they compliment
each other in novel ways that enhance BANG’s brand presence, increase
its retail capabilities, and expand the parameters of music entertainment.
THE BANGTV EXPERIENCE
BANG is a 21st Century digital brand whose iconic, entertainment
fueled retail engine courses over a continuum of aired television
programs which are then archived and made available as videopods-on-demand for TV, online, and mobile. BANGTV’s multichannel network is multi-functional – switching from scheduled
shows to VOD from BANG’s archives to BANG “live” simulcasting
on all three platforms.
“The roster of names on designer labels reads
like the Billboard charts as a growing number of
music celebrities become fashion entrepreneurs.
At retail and on the runway, several fashion lines
launched by music stars have made an impact.”
Carla Hay Billboard
BANGTV will enchant viewers and compel music fans to become shoppers
and discover our other platform realms – BANGNET and BANGMOB. As
the lines of television, online, interactive, and on demand become blurred
the business potential becomes extraordinary.
BANGTV HAS THREE PRINCIPLE GOALS:
•Become the world’s celebrity shopping channel beginning with the celebrity music lifestyle shopping network
•Maximize artist-branded merchandise sales through scheduled television
programming and VOD on the TV, the Web and Mobile
•Teach music fans the unique roles BANGNET and BANGMOB have by
creating a digital destination that is more than a network, more than a
portal, more than phone.
MUSIC ARTIST PARTICIPATION
NEW COMMUNICATION STRATEGIES NATURALIZE
RETAIL PROGRAMMING
Active participation and endorsement from the music artists is key to
bringing BANGTV programming to life; traditional home shopping [QVC/
HSN] numbers spike when music stars appear on these channels to sell
their CD’s. BANGTV is a uniquely tuned-in entertainment environment that
sets a new stage for millions of consumers to make personal connections
with their favorite music artists. Our artist guests, hosts and producers will
need to develop new communication strategies to naturalize the retailing
dimension of the programming.
SOME ARTISTS ARE BETTER ADAPTED TO
MARKETING THAN OTHERS
BANG TV is creating an ideal selling environment for music artists to
directly engage their music fans and become involved in the marketing
of their products. Some artists are better suited than others to sales and
promotion and BANG has developed a number of strategies to accommodate artists’ personal styles and comfort zones.
PERSONALIZATION CLOSES DISTANCE BETWEEN
VIEWERS AND ARTISTS
Attractive, funny, engaging BANGTV hosts will set the tone and cadence
of the shows for their featured guest artist[s]. The show can take a variety of paths, but the narrative should be working at closing the distance
between artist and viewer. In telling the story behind the merchandise, the
artist increases the value and meaning of the goods.
BANG ARTIST RELATIONS HELP HARMONIZE THE
TELLING AND SELLING
For some music artists, their role in “the sale” will be more transparent.
Music artist involvement will be established and refined by BANG’s Artist
Relations Group, who will work in harmony to ensure the music artist and
the music merchandising being presented are bringing something exciting
to the music fan that has not been offered or showcased ever before.
-
BUILDING ARTIST RELATIONSHIPS
“Unlike actors, who play different characters, music
celebrities’ art is usually a reflection of their personalities, and their fashion choices are extensions of
that.”
Peter Moore, Vibe Magazine
It is paramount to BANG’s success that our relationships with the artists,
their managers, and the licensed merchandisers are collaborative and
creative. It is BANG TV’s role to know how the music artist will be most
comfortable presenting who they are and why their specific licensed music
merchandise is clearly worth the music fan’s time, attention and interest.
BANGTV MUCH MORE THAN MTV OR QVC
BANGTV will not be MTV, nor will it be QVC or HSN. BANG TV will become its own viewer destination, one that incorporates valuable principles
learned from Viacom’s music television channels and Liberty Media and
IAC’s home shopping channels.
CONNECTING WITH MUSIC FANS TO DISCOVER A
WORLD OF MUSIC LIFESTYLE GOODS
BANGTV will deliver a new, more lifestyle-oriented shopping experience
that might be edgy or softer dependent upon the content and the artist’s
personality. BANGTV’s ultimate goal is to connect with music fans and
help them discover the world of music lifestyle goods that BANG delivers.
We can almost hear our music fans saying “I found it on BANG”.
BANG TV – PRODUCTION
Program Pod
BANGTV programming will be taped and edited for the first several years
of operation. We are pursuing this course for several reasons.
1] taped and edited programming is less expensive than live television.
2] Taped programming enables greater flexibility in re-purposing
programming assets.
3] Music merchandise digital commerce has different dynamics than
traditional home shopping. BANG’s viewers know their brands and are
actively seeking brands that they are passionate about.
BANGTV’s production strategy is the creation of one-hour original
programs that feature artist-branded products. Each hour is taped
then edited into a program pod that will air and re-air in rotation in a
variety of different day parts over the course of one to four weeks. Each
one hour program is subdivided into eight pod segments that will run
approximately seven and a half minutes each.
To deliver on this production strategy, the content of each pod segment
will be independent so that each seven and a half minute pod segment
can be repackaged with related ‘theme’ pod segments that intermix other
artist segments. These thematic programs will air at different times and
days of the week.
BANGTV can combine similar thematic pod segments from multiple artists and
create a unique new hour of programming:
• Headbangers – Three or more artists from the heavy metal set [Example:
Ozzy/Metallica/Iron Maiden] are grouped together for an hour of the best
black T-shirts.
• Four from the Heart – Four or more female artists [Example: Mariah/
Gwen/Mary J/Carrie] are grouped together to present their individual
jewelry lines.
• New Rock Gods – Three or more artists from the Rock set [Example:
Hives/White Stripes/Pearl Jam] are re-edited together to showcase their
latest leather jackets.
As each one hour program pod is programmed and re-airs, BANG TV has
the ability to replace the merchandise for sale as needed. By shooting pickups with the show’s host and updating the show graphics, BANG TV can
adapt artist-driven pods with new merchandise.
BANGTV – PROGRAM DEVELOPMENT AND
PRODUCTION
At launch, BANGTV will have artist-branded original programs edited and
ready to air. Each program will be re-aired over a full quarter or a specific
time frame working in different day parts [morning/afternoon/evening/
weekday/weekend] to engage the music fan through BANGTV’s programming week. Re-airing original programs, creating themed compilation
programs in their original format or edited together will be based on the
success of the specific music artist sales activities and their sales trends.
A country music hour could consist of three country female or country
male artists, all taken from their original one-hour shows, but edited to
fit a new one-hour country theme program. What changes is the ability to
update the music commerce offering so that it is never stale. The ability
to also use footage that has not been used in the first programming edit,
but sits in the edit library to adjust for any artist program to look new and
original as required. As we proceed week to week, the number of programs
moved onto the schedule could build quickly.
Factors used to determine which artist programs get active rotation
will be predicated in part on:
- Merchandise sales success
- Deal points established by artists for re-airing and merchandise
change outs
- Available new merchandise to swap out on a pre-existing program
- Breaking news related to the music artist that allows for timely
programming insertion
- Music fan requests
REPURPOSING PODS INTO THEMATIC PROGRAMS
BANGTV’s hour of programming will be built into eight independent pods.
The ability to offer a variety of BANGTV thematic program-ming can be
identified with 3 lead thematic approaches. Shuffling programming will be
effective from an entertainment standpoint and efficient from a production
expense perspective.
• Similar Content Themes: Example – Take the “how they got started in
music” pod segments from eight different music artists and compile them
into a new one hour program. Or blending “in their own voice” pod segments from eight different artists to create a new hour of programming.
• Similar Merchandise Themes: Many programs will be compiled from
different music artist pod segments whose merchandise or lifestyle theme
is similar. Thematic programs like “Best Black Concert T-Shirts Hour”, or
the “Best Leather Jackets Hour” etc.
• Similar Genre Themes: Compilation of music artist genre pods working
artists of the same music genre [Country, Pop, Rock, Urban, and Dance,
etc.].
CHANGING EXISTING PROGRAMS IF THE
MERCHANDISE CHANGES
As artist-branded merchandise lines change or new versions or assortments become available we will be able to make changes to reflect the new
items.
• Bang TV Hosts: Each programming pod has a BANG on-camera
host that introduces the hour, introduces the artist, sets up pro-gram
segments and closes the show. These host inserts can be re-shot to
introduce and emphasize new merchandise. Certain parts of the pod will
remain the same. We can always use B roll from the original artist taping
to freshen programming as well.
• Bang TV Screen: Each programming pod will have a series of on screen
graphic packages that will serve a variety of purposes like description,
pricing and product exposition, etc. BANGTV’s on screen displays will
include changeable artist logos, product names, ordering details, pricing, our toll-free call center number and the www.itsbang.com online
address on the left and bottom of the BANG TV screen. We also will
have the option to display the artist’s latest CD and DVD.
As music artist merchandise changes, information on the perimeter of the
screen will change to reflect the new information. Keeping the taped portions of the pods intact, BANGTV will update host setups and change the
information which will provide additional shelf-life to BANG TV’s artist
programming.
1-HOUR POD BREAKDOWN: RIHANNA
POD APPROACH WITH INTERCHANGEABLE HOST ON CAMERAS
In year 1 of BANG each hour of programming will be devoted to a single artist or
band. Each hour will be broken into 8 different pods with each pod running roughly 7
minutes and 30 seconds. Here is the breakdown of the 7:30 pod:
• Each pod will start with a host on camera for 1 minute. In that minute, the host will
introduce the piece of merchandise for sale for about 45 seconds and then lead to the
subject matter of the segment – this will take 15 seconds
• For the next 2:45 we will air part 1 of the pod. During this time the merch item will
be displayed on the left side of the screen along with purchase price, item #, phone #,
web site address and other data
• At the end of part 1 we will do another 1 minute host on camera to highlight the
merch item for 55 seconds and then lead to part 2 of the pod for 5 seconds
• Part 2 of the pod will pick up where part 1 left off and run for another 2:45
• here will not be a host on camera at the end of the pod. The host on camera for the
next pod will serve as the transition
• KEY 1: For re-air purposes we will shoot new host on cameras so that, if needed, the
merch for sale can change every time
• KEY 2: For re-air purposes the pod order can be changed. Additionally, any pod can
be compiled with pods from other artists / bands. In essence: each pod will be created
to stand alone
page 74
A 1 HOUR POD BREAKDOWN: RIHANNA
POD 1
History: Rihanna Story Begins
MERCHANDISE
Rihanna inspired silver earrings
POD 2
Rihanna - Good Girl Gone Bad
Live in Concert DVD - Limited
Edition
Rihanna Cover Girl Make Up
POD 6
RUN TIME 1:00 2:45 1:00 2:45 RUN TIME 1:00 2:45 1:00 2:45 Rihanna Totes Umbrella
Rihanna Inspired Nike Sneakers
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
POD 7
Rihanna Inspired Marc Jacobs
Bag
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
1:00 2:45 1:00 2:45 CONTENT
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
CONTENT
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
RUN TIME 1:00 2:45 1:00 2:45 CONTENT
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
Rihanna Duets with JayZ
MERCHANDISE
CONTENT
1:00 2:45 1:00 2:45 Rihanna: Making a Music Video
MERCHANDISE
CONTENT
POD 8
RUN TIME RUN TIME Skin care products
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
Rihanna - The New Album
MERCHANDISE
1:00 2:45 1:00 2:45 Rihanna and Cover Girl
MERCHANDISE
CONTENT
History: The Song That Launched Her Career
MERCHANDISE
POD 4
RUN TIME History: Donna Summer Inspires Rihanna
MERCHANDISE
POD 3
POD 5
RUN TIME 1:00 2:45 1:00 2:45 CONTENT
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
Rihanna at Home
MERCHANDISE
Rihanna Perfume
RUN TIME 1:00 2:45 1:00 2:45 CONTENT
Host On Camera
History Pod Pt. 1
Host On Camera
History Pod Pt. 2
A 6 HR TELEVISION PROGRAMMING SAMPLE:
6:00AM
7:00AM
ARTIST
ALICIA KEYS
ARTIST
CHRISTINA AGUILERA
MUSIC CATEGORY
ARTIST
9:00AM
ARTIST
10:00AM
ARTIST
ARTIST
MILEY CYRUS
JONAS BROTHERS
CHRIS BROWN
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
POP
POP
POP
POP
POD
POD
POD
POD
POD
PRODUCT SALE
11:00AM
BRITNEY SPEARS
R&B
INTERPRETATION OF SONGS
page 62 MUSIC CATEGORY
8:00AM
POP/R&B
POD
MUSIC VIDEOS
ARTIST STORIES
MUSIC VIDEOS
MUSIC VIDEOS
MUSIC VIDEOS
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
6:00 - 6:20
7:00 - 7:20
8:00 - 8:20
9:00 - 9:20
10:00 - 10:20
11:00 - 11:20
Artist Inspired
Ring
Artist Endorsed
Perfumes
Backpack
Artist Endorsed
Shampoo
Baseball Jersey
Bag
6:20 - 6:40
7:20 - 7:40
8:20 - 8:40
9:20 - 9:40
10:20 - 10:40
11:20 - 11:40
Artist Inspired
Necklace
Undies
Hair Accessory TIn
Artist Endorsed
Face Cream
Burning Up
Tour Book
Autographed Poster
6:40 - 6:59
7:40 - 7:59
8:40 - 8:59
9:40 - 9:59
10:40 - 10:59
11:40 - 11:59
Artist Inspired
Bracelet
Ladies Zip-Up
Hoodie
Charm Bracelet
Artist Endorsed
Hand Cream
Pewter Crest
Bracelet
Hoodie
12:00PM
ARTIST
NELLY FURTADO
MUSIC CATEGORY
POP/R&B
POD
1:00PM
ARTIST
2:00PM
ARTIST
3:00PM
ARTIST
4:00PM
5:00PM
ARTIST
ARTIST
CHRIS DAUGHTRY
JANET JACKSON
SHERYL CROW
BEYONCE
SPICE GIRLS
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
ROCK
POD
POP/R&B
COUNTRY
POD
POP/URBAN
POP
POD
POD
IN THEIR OWN WORDS
HISTORY OF THE ARTIST
ARTIST FASHION
PRE-ARTIST STORIES
IN THEIR OWN WORDS
ARTIST FASHION
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
12:00 - 12:20
Replication of Furtado
14K Gold Bracelet
12:20 - 12:40
14K Gold Bracelet
12:40 - 12:59
14K Gold Earrings
REPEAT
1:00 - 1:20
2:00 - 2:30
Exclusive
Concert T-Shirt
Artist Endorsed
Face Cream
3:00 - 3:20
Replication of Crow Silver
Chain Belt
4:00 - 4:20
5:00 - 5:30
Beyonce Perfume
Spice Girls
Inspired Perfume
1:20 - 1:40
2:30 - 2:59
3:20 - 3:40
4:20 - 4:40
5:30 - 5:59
Exclusive
Concert Backpack
Artist Endorsed
Hand Cream
Replication of Crow
Silver Earrings
Beyonce Lipstick
Spice Girls
Tote Bag
1:40 - 1:59
3:40 - 3:59
4:40 - 4:59
Exclusive
Concert Bracelet
Replication of Crow Designer
Watch with Silver Strap
Beyonce Hand Cream
REPEAT
REPEAT
6:00PM
ARTIST
ARTIST
MARIA CAREY
DIXIE CHICKS
MUSIC CATEGORY
MUSIC CATEGORY
POP/R&B
POD
INTERPRETATION OF SONGS
PRODUCT SALE
page 64 7:00PM
COUNTRY
POD
8:00PM
ARTIST
PRINCE
MUSIC CATEGORY
POP/R&B
POD
9:00PM
ARTIST
JUSTINE TIMBERLAKE
MUSIC CATEGORY
10:00PM
ARTIST
THE ROLLING STONES
MUSIC CATEGORY
POP
ROCK
POD
POD
IN THEIR OWN WORDS
MUSIC VIDEOS
MUSIC VIDEOS
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
IN THEIR OWN WORDS
PRODUCT SALE
11:00PM
ARTIST
U2
MUSIC CATEGORY
ROCK
POD
HISTORY OF THE BAND
PRODUCT SALE
6:00 - 6:20
7:00 - 7:30
8:00 - 8:20
9:00 - 8:20
10:00 - 10:20
11:00 - 11:20
Artist Inspired
Necklace
Artist Inspired
Perfume
Sunglasses
Backpack
Leather Jacket
October Album
Lithograph
6:20 - 6:40
7:30 - 7:59
8:20 - 8:40
9:20 - 9:40
10:20 - 10:40
11:20 - 11:40
Artist Inspired
Jeans
Artist Inspired
Face Cream
Hat
Track Jacket
Sneakers
War Album
Lithograph
6:40 - 6:59
8:40 - 8:59
9:40 - 9:59
10:40 - 10:59
11:40 - 11:59
Artist Inspired
Cotton Top
Autograph &
Framed Poster
Calendar
Gold Chain
with Emblem
Special Edition
T-Shirts
(men, women)
12:00AM
ARTIST
AC/DC
MUSIC CATEGORY
HARD ROCK
POD
1:00AM
ARTIST
2:00AM
ARTIST
3:00AM
ARTIST
4:00AM
5:00AM
ARTIST
ARTIST
WHITE STRIPES
OZZY OSBOURNE
RAMONES
GOOD CHARLOTTE
THE VINES
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
MUSIC CATEGORY
ROCK
POD
HARD ROCK
POD
ROCK
ROCK
POD
POD
ROCK
POD
HISTORY OF THE BAND
MUSIC VIDEOS
IN THEIR OWN WORDS
HISTORY OF THE BAND
ARTIST STORIES
FAN CONTRIBUTION
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
PRODUCT SALE
12:00 - 12:30
1:00 - 1:20
2:00 - 2:20
3:00 - 3:30
4:00 - 4:20
8:00 - 8:20
Guitar Hero
Statue
48 Record Box
Exclusive
Black T-Shirt
DVD 2 Pack
Runner Shorts
White Logo Cap
12:30 - 12:59
1:20 - 1:40
2:20 - 2:40
Pajama Pants
Flash Camera
Exclusive
Black Leather Wrist Band
1:40 - 1:59
2:40 - 2:59
4:40 - 4:59
8:40 - 8:59
Official Concert
T-Shirt
Exclusive
Black Leather Pants
“Messy Bars” T-Shirt
Kids Full T-Shirt
(men, women)
(guys)
(men, women)
(men, women)
3:30 - 3:59
4:20 - 4:40
8:20 - 8:40
Hoodie + T-Shirt
Combination
“Take Over” Cadet Hat
White Logo T-Shirt
(men, women)
(men, women)
(men, women)
(men, women)
Black Leather Skirt
(girls)
REPEAT
BANGTV 7 DAY TELEVISION PROGRAMMING SAMPLE
MONDAY
Time Slot #1: 6:00AM
ARTIST: GARTH BROOKS
Music Category: Country Pod: Band Fashion
(#7}
Product Sale:
6:00 - 6:20 Replication of Garth Cowboy Hat
(Male/Female)
6:20 - 6:40 Replication of Garth Cowboy Scarf
(Male/Female)
6:40 - 6:59 Replication of Garth Cowboy Belt Buckle
(Male/Female)
Product Sale:
9:00 - 9:20 Replication of Crow Silver Chain Belt
9:20 - 9:40 Replication of Crow Silver Earrings
9:40 - 9:59 Replication of Crow Designer Watch with
Leather Strap
ARTIST: NELLY FURTADO
Music Category: Pop/R&B
Pod: In Their Own Words (#2)
Product Sale:
10:00 - 10:20 Replication of Furtado 14K Gold Necklace
10:20 - 10:40 Replication of Furtado 14K Gold Bracelet
10:30 - 10:59 Replication of Furtado 14K Gold Earrings
ARTIST: CARRIE UNDERWOOD
(#7)
Product Sale:
7:00 - 7:20 Artist Inspired Blouses
7:20 - 7:40 Artist Inspired Scarf (Female)
7:40 - 7:59 Artist Inspired Silver Bracelet (Female)
ARTIST: RIHANNA
Pod: History of the Artist (#1)
Product Sale:
11:00 - 11:20 Artist Inspired Designer Pajamas
11:20 - 11:40 Artist Inspired Designer Bathrobe
11:40 - 11:59 Artist Inspired Designer Slippers
ARTIST: TRISHA YEARWOOD
Music Category: Country
Pod: Interpretation of Songs (#3)
Product Sale:
8:00 - 8:20 Replication of Skirt featured in Music
Video “I Would Have Loved You Anyway” #1
Charted Country Album
8:20 - 8:40 Replication of Boots featured in Music
Video - “I Would Have Loved You
Anyway” #1 Charted Country Album
8:40 - 8:59 Replication Leather Jacket featured in
Music Video - “I Would Have Loved You
Anyway” #1 Charted Country Album
Time Slot #7: 12:00PM (Noon)
ARTIST: FLEETWOOD MAC
Music Category: Rock
Pod: Fan Contributions (#4)
Product Sale:
12:00 - 12:20 Autograph Acoustic Guitar (limited edition)
12:20 - 12:40 CD Catalog in special case (12 CD’s in
leather carrying case)
12:40 -12:59 DVD Special Package (3 DVD’s of Music
Video Collection in leather carrying case)
Time Slot #8: 1:00PM
ARTIST: SHERYL CROW
Pod: Pre-Artist Stories (#10)
page 82page 66 PROPRIETARY & CONFIDENTIAL
Product Sale:
1:00 - 1:20 Artist Exclusive Concert Baseball Cap
1:20 - 1:40 Artist Exclusive Concert Designer Jeans
1:40 - 1:59 Artist Exclusive Concert T-Shirt
ARTIST: COLDPLAY
ARTIST: ENYA
Music Category: Pop
Pod: Music Videos (#5)
Product Sale:
2:00 - 2:20 Replication of Enya Gold & Silver
Ankle Bracelet
2:20 - 2:40 Replication of Enya Silver Earrings
2:40 - 2:59 Replication of Enya Gold Earrings
Time Slot #10: 3:00PM (Repeat)
ARTIST: SHERYL CROW
Pod: Pre-Artist Stories (#10)
Product Sale:
3:00 - 3:20 Replication of Crow Silver Chain Belt
3:20 - 3:40 Replication of Crow Silver Earrings
3:40 - 3:59 Replication of Crow Designer Watch
with Silver Strap
ARTIST: JANET JACKSON
Music Category: Pop/R&B Pod: Artist
Fashion (#7)
Product Sale:
4:00 - 4:30 Artist Endorsed Face Cream
4:30 - 4:59 Artist Endorsed Hand Cream
ARTIST: GWEN STEFANI
Music Category: Pop/Rock Pod: In Their Own
Words
Product Sale:
5:00 - 5:30 Exclusive Lamb Tops
5:30 - 5:59 Exclusive Lamb Sweaters
BANGTV 7 DAY TELEVISION PROGRAMMING SAMPLE
ARTIST: FLEETWOOD MAC
Pod: Fan Contributions (#4)
Product Sale:
6:00 - 6:20 Autograph Acoustic Guitar (limited edition)
6:20 - 6:40 CD Catalog in special case (12 CD’s in
leather carrying case)
6:40 - 6:59 DVD Special Package (3 DVD’s of Music
Video Collection in leather carrying case)
ARTIST: NICKELBACK
Product Sale:
7:00 - 7:20 Artist Inspired Designer Leather Jacket
(1 design, two colors)
7:20 - 7:40 Exclusive Concert T Shirt (3 designs)
7:40 - 7:59 Exclusive Singed Concert Poster (1 design)
ARTIST: COLDPLAY
Product Sale:
8:00 - 8:20 Artist Inspired Baseball Cap
8:20 - 8:40 Artist Inspired Designer Jeans
8:40 - 8:59 Artist Inspired T-Shirt
ARTIST: DAVE MATTHEWS BAND
Product Sale:
9:00 - 9:20 Artist Inspired Sneakers
9:20 - 9:40 Artist Inspired Long Sleeve Shirt
9:40 - 9:59 Songbook (24 of DMB Greatest hits) +
Karaoke CD
ARTIST: RIHANNA
Product Sale:
10:00 - 10:20 Artist Inspired Designer Pajamas
10:20 - 10:40 Artist Inspired Designer Bathrobe
10:40 - 10:59 Artist Inspired Designer Slippers
ARTIST: NELLY FURTADO
Product Sale:
11:00 - 11:20 14K Gold Necklace
11:20 - 11:40 14K Gold Bracelet
11:30 - 11:59 14K Gold Earrings
Time Slot #19: Midnight
ARTIST: BON JOVI
Pod: History of the Band
Product Sale:
12:00 - 12:30 Artist Inspired Designer Leather Jacket
12:30 - 12:59 Artist Inspired Designer Belt Buckle
Time Slot # 20: 1:00AM
ARTIST: OZZY OSBORNE
Music Category: Hard Rock Pod: In Their
Own Words
Product Sale:
1:00 - 1:20 Exclusive Black T Shirt
1:20 - 1:40 Exclusive Black Leather Wrist Bank
1:40 - 1:59 Exclusive Black Leather Pants (guys) Exclusive
Black Leather Skirts (girls)
Time Slot #21: 2:00AM (Repeat)
ARTIST: CARRIE UNDERWOOD
Product Sale:
2:00 - 2:20 Artist Inspired Blouses
2:20 - 2:40 Artist Inspired Scarf
2:40 - 2:59 Artist Inspired Silver Bracelet
ARTIST: GWEN STEFANI
Music Category: Pop/Rock Pod: In Their Own
Words
Product Sale:
3:00 - 3:30 Exclusive Lamb Tops
3:30 - 3:59 Exclusive Lamb Sweaters
Time #23: 4:00AM (Repeat)
ARTIST: GARTH BROOKS
(#7}
Product Sale:
4:00 - 4:20 Replication of Garth Cowboy Hat
(Male/Female)
4:20 - 4:40 Replication of Garth Cowboy Scarf (Male/
Female)
4:40 - 4:59 Replication of Garth Cowboy Belt Buckle
(Male/Female)
ARTIST: TRISHA YEARWOOD
Music Category: Country
Product Sale:
5:00 - 5:20 Replication of Skirt featured in Music
Video - “I Would Have Loved You Anyway” #1
5:20 - 5:40 Replication of Boots featured in Music
5:40 - 5:59 Replication Leather Jacket featured in Music
(#7)
EIGHT
BANGNET
BANG | BUSINESS PLAN - BANGNET
BANGNET
While BANGTV is the voice of the BANG branded enterprise – the music fan
attention-getter, BANGNET is the lead ‘gateway’ to all things music fans can
find and purchase with their BANGNET shopping carts. BANGNET is the
online destination – the functional center of the overall BANG universe – the
platform through which a sizable percentage of television sales activities will
also occur. BANGMOB mobile sales activities will be driven to BANGNET for
music fans to make their purchases.
BANGNET is the axis of BANG’s merged-channel, gateway retail operations,
delivering licensed music artist merchandising access with full 24/7/365
transactional services to make the ‘personal engagement’ with BANG the
most cost effective environment.
While BANGTV has the theatrical advantages that television brings, a full
service directory of programming will also be identified and presented
through BANGNET’s video on demand [VOD] streaming, represented both
as current or previously broadcast segments on BANG TV that are in active
rotation.
BANGNET offers a variety of features for searching and discovering the music
fan’s favorite artists and the merchandise they want to purchase. BANGNET’s
merchandise categories are organized by music genre with drop down menus
enabling the music fan to become both pre-planned and impulse shoppers in
search of their favorite artists, their favorite merchandise and the services they
might wish to put in their BANGNET shopping cart
BANG anticipates that music artists with established and extensive
licensed music merchandise lines will be given increased rotation on
BANG TV, supported with easy to find VOD, in concert with a proper
showcase of their licensed merchandise offerings on BANGNET,
allowing the full offering from each individual music artist to be found
and obtainable in the BANGNET web universe.
BANGNET – RETAIL MODEL
The underlying success factor in BANG’s multi-channel retail is a
seamless customer brand experience. BANGNET will offer the ability
to differentiate between programming and merchandising-offering
attributes across its three marketing channels [TV/Web/Mobile]
by simply making the online shopping experience easy to use and
navigate. BANGNET will ensure that BANG delivers on its promise of
being the “gateway,” a single licensed, music merchandise clearing
house with great effectiveness and efficiency.
BANG NET – MUSIC ARTIST LICENSED
MERCHANDISE SELECTION
BANGNET will be built on the proposition that if you are looking for
that easy-to-find or that hard-to-find licensed music merchandise,
BANGNET’s ability to “sort and tag” by music artist, music genre and
music merchandise category, will become the most proactive licensed
music merchandising search engine being offered anywhere.
BANGNET will deliver the full range of licensed music merchandise
housed inside its online universe with all product being presented for
sale. BANGNET will feature the most cost effective and profitable way
for both music fans and BANG to exchange information and product
information. BANGNET will become the most respected and tested
gateway for BANG’s own Fan Club community, in addition to providing
features for auctions, product specials, travel packages and other
exclusive offerings.
BANGNET is also where BANGMOB users will be directed initially, as
the mobile retail functionality grows and matures.
BANGNET – TRANSACTIONAL INTERFACE
The center of the BANGNET retail marketplace, where the information
is exchanged and transactions are conducted between interested music
fans, starts with simply educating each music fan as to what is available,
what it costs, and how long it will take for their purchased licensed
music merchandise to arrive at their preferred destination.
BANGNETS customer service system will put the music fan and the
music shopper in touch with easy to follow instructions, providing
information that will quickly address and ensure the buyer can go from
thinking about making a BANG purchase, to actually make the purchase
with real ease and no frustration.
BANGNET music fan shoppers will be smartly matched with exactly
what they want to purchase and know they will get full satisfaction
through out the entire buying and shipping process.
BANGNET is built to provide a powerful set of tools which allow
several ways to find or match the music fan with the right licensed
music merchandise:
• Profile Matching: All music fans will create their personal profiles.
The music fans will define their needs and desires so that BANG
can correctly display the products and services to satisfy these
requests. The BANGNET solution creates “best of product”
matching profiles and produces choices for each product or service
requested. These best of product offerings are made available to
engage each music fan profile as it comes on stream. All music fans
and the requested music artist licensed music merchandise will be
set up and communicated through BANGNETS communications
tools and online retail channels.
• Communications: BANGNET communication channels and tools
allow two directional exchanges between music fans and BANG’s
licensed music merchandising The channels that the tools drive
include direct mail, email, fax, phone with both operators and
Interactive Voice Recognition, wireless for both TXT and SMS, and
Direct-to-Desktop.
• Search Engine: The same powerful BANGNET marketplace solution
that allows music fan to match up to licensed music merchandise
also allows ad hoc searches. The search engine allows specific
targeting based on product category, product specialty, product
uniqueness [i.e. one of a kind], special music fan service needs etc.
Music fan reviews of music artist licensed merchandise is another
popular search criteria. Music fan insight, description of the
product purchased, price, availability and product warranties, will
help BANG music fans become better educated, knowing what is
sold with certifications or warranties in case they need to return a
product purchased on BANGNET. Once profile matches have been
created and direct communications established, BANGNET tools
focus on the steps required to service a music fan moving from
being a shopper to becoming a loyal and ongoing BANG Fan Club
member by automating all the shopper information so it is available
24/7/365.
• Customer Relationship Management [CRM]: The music fan and
the music artists licensed merchandiser benefit from the Customer
Relationship Management [CRM] solution created by BANGNET.
Profiles are the core of CRM, and are the collection points for
details used for searching, matching, and communications. Specific
profiles are also the starting point used to create BANG music fan
audits [a statement of current usage and purchasing rates] and then
identifying what the music fan really wants to purchase so that the
RFP [Request For Product] can be offered for music artist licensed
merchandisers consideration.
• Payment Plan: Music fans must understand the financial
requirements— what does it cost, how do I make the payment,
[especially if the BANG Fan Club is going to offer special
personalized services]. BANGNET will develop incentive plans with
the full knowledge and understanding of the licensed merchandiser
COG’s [cost of goods] and, more importantly, in this type of
transaction, the ROI [Return On Investment]. How the music fan
pays will be effected by the incentives, like quantity of merchandise
purchased during any one or many transactions or service discounts,
rebates, and special credits
page 75
page 77
PARTIAL LIST OF MUSIC ARTISTS WITH
CLOTHING, JEWELRY & COSMETICS LINES
“As the number of hip-hop and rock stars in
the clothing business grows, it is getting harder
for shoppers to know whether they’re in Macy’s or Tower Records.”
Tracie Rozhon, NY times
•Lily Allen
•Jay-Z
•Britney Spears
•Mel B aka Scary Spice
•Jonas Brothers
•Stars and Straps
•Patti Labelle
•Gwen Stefani
•Jennifer Lopez
•Dave Stewart
•LL Cool J
•Rod Stewart
•Ludacris
•Justin Timberlake
•Benji and Joel Madden
•Tico Torres of Bon Jovi
•Madonna
•Ian Watkind of The Lost Prophets
•Victoria Beckham aka
Posh Spice
•Chester Bennington
of Linkin Park
•Beyonce
•Blink 182
•Bono
•Bow Wow
•Mariah Carey
•Kenney Chesney
•Sean Combs aka P
Diddy and Puffy
•Sheryl Crow
•Miley Cyrus
•DMX
•Snoop Dog
•Hilary Duff
•Eminem
•Eve
•50 Cent
•Janet Jackson
•Cedella Marley
•Rohan Marley
•Master P
•Reba McEntire
•M.I.A.
•Kylie Minogue
•Nelly
•Nickleback
•Rihanna
•Ryan Seacrest
•Kane Robinson
•Busta Rhymes
•Gene Simmons
•Pete Wentz
•Kanye West
•will.i.am of Black Eyed Peas
•Amy Winehouse
•Wu-Tang Clan
In addition:
•Fender Guitars branded clothing
line
•Gibson Guitars branded clothing
line
•Grammy Awards
[NARAS-branded clothing line]
•Russell Simmons
•Jessica Simpson
•Matt Sorum of Velvet
Revolver
NINE
BANGMOB
Reach For The Stars
BANG | BUSINESS PLAN - BANGMOB
YOU SAY GOODBUY AND I SAY HELLO!
Thanks to Apple’s hugely successful 5S iPhone and its earlier
releases, coupled with Google’s Android open platform that
offered new devices from Samsung, LG, Motorola, and many
others, the mobile Web with the over 2M APP’s is getting a lot
more crowded and a lot more useful. With Microsoft taking
ownership of Nokia, Blackberry to be acquired, has made the
mobile platform the lead contender for all new content and
programming experiences.
Web pages that were originally designed for desktop browsers.
BANG will now take the Mobile Web Platform and utilize it to
maximize its presentation and one-stop gateway commerce
clearing house position. And with more speed and endurance,
BANGTV’s programming content can play much more smoothly
[flash] without interruption. BANGMOB APP will create a clear
point of distinction offering a highly exciting, easy to navigate
and very attractive shopping experience. The mobile platform
also sets up the ability to offer live customer services to ensure
there is no stall or disruption to place an BANGMOB order.
“Wait. Scroll. Scroll. Tap-tap. Wait. Wait. For
many years, that was the typical experience of
someone surfing the Web using a mobile phone or
PDA, at least in the U.S. Although some content
providers offered stripped-down versions of their
sites specially designed for mobile users, most did
not, and reading a page designed to be viewed on
a PC on the small screen was about as much fun
as sitting in a dark room reading a newspaper by
flashlight.”
Jesse Scanlon Business Week
To BANG’s advantage, the mobile environment is a constant
and rapid changing platform in which to smartly, creatively and
intelligently present celebrity commerce product and services in
the most imaginative and smart way possible.
Because software now controls the platform, it is able to improve the
experience and introduce new features or applications more quickly
than before. Mobile market testing provides excellent proof of concept
that confirms that with the proper mobile tools and a simplified
intuitive user interface mobile video is explosive as a display medium
and a subscriber network aggregator.
E!, the entertainment news cable channel and Web site, like many
others, offers celebrity news for the mobile platform users. Now text
alerts are the norm with over 130,000 subscribers, sending them as
many as three alerts a day.
Of significant interest to BANG, E! broadcasted live to mobile phones
from the red carpet at the primetime Emmy Awards each year. Verizon
Wireless estimates a few years ago that mobile content was consumed
mostly by mobile users under than 25 years old.
Today that figure is more like 44+ years old. “People are getting more
adept at using their phones – and phones are getting better,” said
Verizon’s digital media marketing at Verizon Wireless. This upward
migration [that includes Millennial, Gen Xers and Boomers] supports
BANG’s targeting strategy that sees older demographics contributing to
BANG’s sales activity as robustly as the under 25s.
[Source: Razorfish 2015 Digital Outlook Report].
The new and growing merged-channel retail model is a perfect storm
for BANG. Mobile can finally deliver entertainment experience and
shopping tools that put easy-to-use merchandise ordering systems
in the hands of millions of sophisticated users. BANG Mobile is the
ultimate tool for reaching its existing music fan customers as well as
its loyal fans and subscribing BANG Fan Club members.
One of the most popular mobile sites for
celebrity news comes from many sources
including Yahoo Entertainment, which
recently had 44.2 million visitors, according
to Nielsen. Yahoo’s mobile search strategy
and services leadership, said that 4 out of
every 10 people used one Search, Yahoo’s
mobile service, to find entertainment and
celebrity news. By contrast, Yahoo Sports had
21 million visitors and Yahoo Finance had
1.5 million, Nielsen reported. Such services
are at the intersection of two powerful
demographic trends that provide enormous
potential for BANG’s mobile strategy: the
young are entertainment obsessed, and they
are very addicted to their mobile phones.
They cannot live without it.
Los Angeles Times
TOP 10 CATEGORIES OF INTEREST FOR
MOBILE VIDEO PROGRAMMING – Q4 2015
Category: Percent of Users Interested
Comedy11%
Music 10%
Cinema-released movies 9%
Action/adventure9%
News
8%
User-generated content 8%
Movie trailers 8%
Entertainment news 7%
Sci-Fi/horror7%
Sports7%
TEN
BANG
MARKETING/
COMMERCE/CRM
TECHNOLOGY 2.0
You Can’t Stop The Music
You Can’t Stop The Music
BANG | BUSINESS PLAN - MARKETING
BANG’s marketing, commerce and customer
services platform is designed to reduce
organizational boundaries in order to adapt
to changes from traditional retail business
functions in the areas of communications
technology, and organization.
The underlying success factor in multichannel
retail – from a consumer perspective is a
seamless customer brand experience. The
underlying success factor in multi-channel
retail from an internal business perspective is
a single customer information and intelligence
view.
BANG has developed the ability to
differentiate between programming and
merchandising-offering attributes across
different channels. BANG’s channel
synchronization ensures consistency across
television, online and mobile touch points.
BANG | BUSINESS PLAN - MARKETING
BANG is a multi-channel marketplace that collects orders from all places
and centralizes the transactional process, creating an incredibly efficient
and productive CRM model. BANG’s customer services-based system is
specifically designed at the top to generate offers and orders and at center
to streamline order processing and customer information and intelligence
development.
BANG’s offer engine starts the process by converting a web browser into a
shopping experience. By targeting offers and awareness to BANG users by
their previous purchases and web views BANG adds value to sales presentations and increases the overall commerce of the network. BANG’s targeting increases operational efficiency by lowering the number of offers and
increasing the numbers of sale conversions.
Today, the best way to broadcast the
message and the worst way to take an order
is through television and when television
becomes truly interactive our expertise in
Internet, phone, and wireless will make
BANG a breakout market leader – an
ecommerce specialist in the emerging
interactive television/online/ mobile world.
BANG targets consumers based on prior order information and by following
their online behavior when they visit BANGNet. intelligence by combining
buying information with viewing habits and category preferences.
BANG’s marketing, commerce and customer services platform is purpose-built to turn visitors into shoppers, shoppers into buyers, buyers into
repeat customers and to convert music fans into BANG fan club members.
ELEVEN
FINANCIALS
BANG | BUSINESS PLAN - FINANCIALS
FINANCIALS
REVENUES – OVERVIEW
BANG is projecting annual revenues of $40M in YR 1 of operation and
growing to $700M by YR 5. These assumptions are based on conservative
estimates of average sales price per product and the average number of
transactions per minute/hour/day for Internet and TV.
We are showing $64.00 [with shipping] as the average BANG merchandise
Internet purchase price for YR 1 to a $142 average purchase in YR 5. The
music lifestyle products presented through BANG will vary across a wide
spectrum of categories, with the lowest category average price from printed
items [$30.00] to the highest category average price from jewelry items
[$106.00]. The average sale-to-consumer price will be in line with the
licensed merchandise sold by the music artists at the live concert venue and
through their established websites. BANG merchandise that is also offered
exclusive-to-sell will continue to support the $54.00 average purchase
[exclusive of S&H].
BANG is delivering “music artist branded’ music commerce products and
services versus a non-branded item. The simple example would be a baseball
cap. A plain black baseball cap, in the open market would fetch anywhere
from $5.00 to $7.00 dollars. That same black baseball cap with a U2 or
Madonna logo will fetch upwards of $20.00 to $35.00.
BANG is presenting OLM [Official Licensed Merchandise] for each music
artist. Merchandise that is well made and not perceived in any way as being
subpar.
The two top home shopping channels, HSN and QVC, boast approximately an
average of 228 TPM [transactions per minute] capitalizing on an average $61
average purchase price [HSN] to $41 average purchase price [QVC] in the USA.
NOTE: QVC has seen up to 341 TPM per minute during the
holiday selling seasons [Thanksgiving / Christmas / Valentines,
etc.] especially when a high profile celebrity [i.e Mariah Carey] have
presented on the channel. HSN has also seen a significant increase in
TPM during the same selling seasons.
REVENUES – MERCHANDISING
BANG’s forecasted TPM is:
Year over Year Revenue Growth
Growth is calculated as:
YR 1 to YR 2 ....................... 179%
YR 2 to YR 3 ......................... 93%
YR 3 to YR 4 ......................... 80%
YR 4 to YR 5 ......................... 84%
This is predicated on BANG being discovered in
YR 1 then building a loyal and growing fan base
based on the brand’s ability to demonstrate that
if “the music fits, wear it” strategy. As BANG sees
more Internet & TV distribution, the number of
accumulated new TV viewers, Internet and mobile
wireless users will all see an increase.
YEAR ONE
Internet 0.3
TV 11
YEAR TWO Internet 0.9
TV 16
YEAR THREE
Internet 1.7
TV 23
YEAR FOUR
Internet 2.8
TV 35
YEAR FIVE
Internet 3.7
TV 57
BANG | BUSINESS PLAN – FINANCIALS
MERCHANDISING REVENUE CATEGORIES
BANG merchandise will be sold through thirteen [13] categories to determine the COGS [Cost of Goods Sold]:
Category Average Price Est. % of Sale
YR 1 – YR 5
Apparel
$44.8345
Accessories $58.7510
Footwear
$86.00
5
Printed
$30.005
Jewelry
$106.67
10
Electronics
$46.8815
Mobile
$34.804
Performance $78.501
Travel
$46.671
Education $43.331
Auctions$50.00 [YR 2 start]1
Sport
$60.001
Artist Brand Endorsement $42.50 1
BANG average 5-year projections from its four [4] revenue quadrants as a percentage of total revenue is:
Merchandising ...................... 77%
Advertising ............................ 22%
Sponsorship ............................1%
FINANCIAL HIGHLIGHTS
Start Up Yr
Internet / Mobile Average Monthly Unique Users
Internet / Mobile Average Transactions per Minute
TV Forcasted HH's by end of Year
TV Average TP HH
TV TP HH Discount to QVC
TV Average Transactions per Minute
TV TPM Discount to QVC
Revenue [Including Brand Marketing / Ads]
COGS, Card Fees, Rev Share
Gross Margin
Operating Expenses
Profit (Loss) Before Taxes - Internet +TV
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
16,413,189
(16,413,189)
Year 1
Year 2
Year 3
Year 4
Year 5
8,125,000 22,583,333 39,291,667
59,375,000
72,250,000
0.3
0.9
1.7
2.8
3.7
20,000,000 30,000,000 45,000,000
55,000,000
70,000,000
0.12
0.20
0.19
0.22
0.26
91%
85%
86%
84%
81%
5
11
16
23
34
98%
95%
93%
90%
85%
142,140,763 224,561,073 387,464,627 565,873,626 820,067,914
104,468,691 153,260,148 250,155,412 343,339,270 474,858,642
37,672,072 71,300,926 137,309,215 222,534,356 345,209,272
39,792,799 44,881,185 50,222,002
57,588,537
65,559,994
(2,120,726) 26,419,740 87,087,213 164,945,819 279,649,278
REVENUE
Year
Internet / Mobile
TV
Advertising
Sponsorship
Total Revenue
Start Up Yr
Year 1
N/A
$7,873,413
N/A $131,095,300
N/A
2,497,050
N/A
675,000
N/A $142,140,763
Year 2
Year 3
30,926,546 75,944,696
174,793,734 262,190,601
16,951,050 46,084,410
1,889,744
3,244,920
224,561,073 387,464,627
Year 4
150,412,342
320,455,179
90,416,250
4,589,855
565,873,626
Year 5
249,583,734
407,852,046
156,216,060
6,416,075
820,067,914
REVENUES – ADVERTISING & SPONSORSHIP
BANGTV, BANGNET and BANGMOB mediums will have the ability to
capture increased brand marketer communication spending. In YR 1 –
YR 5, BANG has forecasted advertising and sponsorship revenue from
BANGTV, BANGNET, BANGMOB experiences.
BANG will deliver the right balance of TV [Sponsor Programming
Pods], Web [branded templates], Mobile [branded short webisodes].
The traditional media [commercials/site visits/banner ads] exchange and
set up must be properly defined and delivered.
STARTUP PERIOD
BANG will require a ten [10] month period to produce and secure all
of the brand elements prior to the first day of the launch. This has been
established to ensure that executive management will be able to secure the
best and the brightest team and produce the most inviting and compelling
programming through BANGTV, BANGNET and BANGMOB.
REVENUE PLATFORM
Revenue Quadrants
BANG’s three [3] revenue quadrants:
Merchandising
Advertising
Sponsorship
BANG’s audience make up will be comprised of Internet savvy music fans
that spend a sizable proportion of their time using, surfing and shopping
online. The significant number of BANG’s transactions will occur on the
Internet based on these assumptions:
• BANG TV - will stimulate high profile interest and intent to share the
information with friends in real time
• BANG TV - exposure as VOD, music fans will either TIVO/DVR the onair programming or go to BANG online and watch the TV programming
at their chosen time
• BANG TV - will remind fans to seek out more product information and
get better acquainted with their favorite artist or get exposed to new
artists and new merchandise that they are discovering for the first time
TWELVE
MANAGEMENT
Slash, Bang, Boom
BANG | BUSINESS PLAN - MANAGEMENT
JOSHUA SIMONS – MANAGING PARTNER,
CORPORATE STRATEGY
Joshua Simons is the music-marketing specialist who pioneered the proposition that music artists and brand marketers form strategic partnerships
to transcend all media platforms. He accomplished this with the creation
of the first music marketing company, Rockbill, Inc. which produced and
delivered over 300+ sponsorship and product endorsement packages
in the 1980’s – with notable examples Pepsi + Michael Jackson; Rolling
Stones + Jovan, Journey + Budweiser, and
Jimmy Buffett + Miller Beer.
Mr. Simon’s firm eventually transformed into EMCI [Entertainment
Marketing and Communications International], which became the first
full-service Entertainment and Lifestyle Marketing company in the 1990’s.
This brand evolution set the stage for putting the first TV commercials
on Cinema Screens, re-launching the Nintendo brand in North America,
creating the first product integration model with
Electronic Video Games, and successfully defining and delivering – as executive producer – MTV’s first-ever non-music program series, MTV’s Half
Hour Comedy Hour.
Mr. Simons then set the stage with World Space [an internationally licensed satellite and communications company, headquartered in Washington DC] to produce and deliver the first satellite radio infrastructure
and music/news/education programming designed exclusively for third
world countries outside of North America [Africa/ India/Asia].
Within the first year of his tenure, Mr. Simons realized the opportunity
for WorldSpace to purchase one of only two FCC “L” band satellite radio
licenses. This led to the branding and underwriting of XM Satellite radio
for the US [now merged with Sirius Satellite Radio].
With Buzztone, Mr. Simons redefined and delivered a more engaging wordof-mouth posture in the late 90’s whose philosophy and approach helped
set the tone [and trend] which became known as “buzz marketing” for
clients as diverse as Sony Pictures to Coca Cola. His ability to incorporate
the ‘tipping point’ in the brand development cycle showed how strategic
creative communications in non-traditional areas could become the lynchpin necessary to capture a successful branded entertainment philosophy
and position product for longterm efficacy.
Mr. Simons Curriculum Vitae includes his role as the youngest product manager at E&J Gallo Winery in the 70’s that included the launching of the first
‘spirits’ brand – successfully marketed as E&J Brandy [it is currently the #1
selling brand in the category]. Other notable marketing initiatives included developing [with Billboard Magazine and Burt Sugarman Productions]
Billboard’s #1 Music
Awards – the first music trade awards television show which led to FOX
Broadcasting [News Corporation] acquiring the rights to the property for
exclusive broadcast on their network for eight consecutive seasons.
ROBERT TULIPAN – MANAGING PARTNER,
ENTERTAINMENT INDUSTRY RELATIONS
Bob Tulipan has more than thirty years experience in the entertainment industry
representing numerous artists, film, television, media and cultural projects. He
began his career in Miami while in college, managing several leading regional
bands with major recording contracts, producing events and starting a successful
booking agency. Then moved to NY and expanded into film and television,
successfully distributing and marketing theatrically released concert films by THE
ROLLING STONES and YES by initiating unique cross medium marketing and
promotion campaigns. Bob also honed his production skills; working for top
agencies Gomes-Lowe and Directors Circle on major television commercials and
independently producing live concert videos. Concurrently, he served as Publisher
for “Grapevine” Canada’s leading rock magazine where he increased its revenue
and image.
In 1980, he entered the global market representing international rock bands
Public Image Ltd, Psychedelic Furs, The Only Ones, Mi Sex and several notable
American acts, while serving as an International Artist Development Consultant
to the CBS Records Group. Throughout the years he’s produced major concert
events in the USA and abroad including The Radio Rock Series in Puerto Rico,
Central Park’s Sheep Meadow for feature films, A Day at the Races Concert
at Liberty Bell Racetrack, Presidential Campaign Events, Concerts for The G-8
Summit, The Clinton Inauguration Tennessee Ball at Washington’s Union Station,
Escape to NY Festival, and others with artists including The Police, Gloria Estefan,
Hootie and the Blowfish, The Scorpions, Judas Priest, Talking Heads, Patti Smith,
Cheap Trick, Lou Reed, and others.
In 1985, Bob founded The Traffic Control Group [TCG] with offices in New York,
London and Moscow. The company is recognized as one of the world’s premier
global logistics firms
specializing in travel documentation and event facilitation for the entertainment,
film and sports industries. Their client list includes major artists, athletes,
institutions, events, record labels, booking agencies and corporate entities with
clients ranging from Madonna, Elton John, U2 and Bonjovi, to Valentino, Red Bull,
MTV, Warner Bros, Showtime, IMG, Sony, Universal, Victoria’s Secret, Live Aid,
and more. TCG played a major role in the USA-USSR Cultural Exchanges from
1986-1992, facilitating and overseeing the historic North American tours by The
Kirov Ballet, Alexandrov Red Army Ensemble, Moscow Circus, Maly Theater, The
Kremlin Museum and others. And in 1990 helped the Rotary Club’s Washington
International Air Fair, sponsored by Boeing and BF Goodrich Aerospace, realize their
dream by arranging and facilitating the participation of Soviet Aviation bringing front
line Soviet SU-27 fighter planes, the giant An225 transport plane, numerous other
aircraft and more than a hundred Soviet participants including cosmonauts, veterans
and dignitaries to the USA for the first time.
TCG’s also were the Western Nations Representative for VIP [World Leader] Monthly
Magazine and Advisors to SNC Radio, Russia’s first independent Rock Radio station,
establishing global ties, obtaining content and advertisers for each entity.
In 2006 Bob and his partner sold TCG to return fulltime to creative endeavors,
creating, developing and funding projects in music, film, television, art and literature.
And in 2011, Bob was approached by Sterling Publishing, Barnes and Noble’s
imprint, to write a “How To” book for musicians today and the result, “Rockin’ in
the New World” (RNW) came out in July of 2011 to critical acclaim and was chosen
by Billboard Magazine as a “Top Resource” for new and established artists. It is
now required reading in many university music industry classes. He’s also returned
to artist management this year representing emerging UK band Strangefruit, signing
them to a major publishing company.
Bob’s appeared on Bloomberg TV, BBC and numerous other TV and Radio
programs, has been a Keynote speaker, moderator and panelist at major industry
events and guest lecturer at several prestigious universities. As a giveback to the
music industry he has underwritten concert tours by independent music artists
and showcases at SXSW and other music industry events. And in recognition of his
expertise throughout his career, he’s been written up in countless major publications
worldwide, ranging from Izvetzia to the Huffington Post, received various
commendations and numerous gold and platinum records.
BART FOX – MANAGING PARTNER, TELEVISION
Emmy Award winning producer Bart Fox has 20 years of experience in all
facets of television production. With an emphasis on sports television, Fox
has worked on a freelance basis for every major sports network and has
been involved in the production of every major sport.
As President of Bart Fox Productions, Inc. he has created and Produced
original television programming in both the entertainment and sports
industry. Programs that Fox created, developed and produced include
“Sports Night at the Improv”, “The Washington D.C. 4th of July Parade”,
“Bally’s Fitness”, Killerspin Table Tennis and “Weekend Chicago”.
Fox has a strong working history with ESPN and ABC which started in
1996 as an associate producer for college basketball broadcasts. Since
2001, he has produced the live broadcast of hundreds of college football,
college basketball, baseball, softball and Arena Football games.
Over the years Fox has played a primary and integral role on broad-casts
for ESPN/ABC, CBS, NBC, Fox, SportsChannel and Fox Sports Net. Those
broadcasts cover the NFL, NBA, MLB, NHL, and virtually every college and
high school sport. In 2000, Fox won a Sports Emmy Award for his work on
NBC’s coverage of the Olympic Games in Sydney.
Fox created the concept for “Sports Night at the Improv” – a stand-up
comedy show devoted solely to sports. With creativity and ingenuity, Fox
produced the pilot for the show and had it broadcast on NBC in
Chicago. ESPN then came on board and purchased the show. The success
of that show led to the impetus to create additional original programming.
WILLIAM KOSOVITCH – MANAGING PARTNER,
FINANCE
An operations and finance professional with 20+ Yrs. experience having
achieved significant business creation acumen as a hands on operations
and finance manager for a variety of enterprises simultaneously; building
[as Co-founder/CFO] American Softworks [“ASC”] an original video game
product distributed in big box retail in North America and international
markets; a worldwide video game publishing company producing
licensed games with Sony, Nintendo, Sega and PC; CFO of a respected
independent television production company and a finance partner with
one of the first entertainment marketing firms, EMCI; consulting for
Diagnostic Chemicals, Limited, a structured medical diagnostic company
set for acquisition, working to improve manufacturing efficiencies;
Protiviti, Financial Risk Management Services, a technical accounting
service firm working their US and Canadian clientele and Volt Information
Sciences as Controller.
BRAD A. RUBENS – MANAGING PARTNER,
BUSINESS AFFAIRS
Brad Rubens is a nationally recognized entertainment attorney with more
than 18 years of experience, the last 10 as a partner with the Law Office of
Brad A. Rubens, LLC. Mr. Rubens represents recording artists, producers,
songwriters, managers, publishers and record companies as well as
screenwriters and performers of film music.
Mr. Rubens’ clients have included superstar producers Rodney
Jerkins, Scott Storch, Andre Harris/Vidal Davis, Grammy award winners The
Roots, America’s Got Talent singer Bianca Ryan, rappers Whodini, Luther
Campbell and Beanie Sigel and multi-platinum artist, The Bloodhound
Gang. Mr. Rubens has served as general counsel for various independent
and major distributed labels including Darkchild/Sony, Ropeadope/
Atlantic, Rykolatino, Motive/ MCA, Antra/Artemis and Relapse Records.
Since 2001, Mr. Rubens has been a personal manager for a number of
emerging music acts. Through his company, A Priori Music Management,
LLC, Mr. Rubens discovered, shaped and managed the careers of Silvertide
on J Records and illScarlett on Sony Canada, among others. As a manager,
Mr. Rubens handled all aspects of his artist’s touring and merchandise on a
worldwide basis.
Prior to founding his own firm, Mr. Rubens created, launched, managed
and ran [before the age of 30] a national entertainment practice at
Montgomery, McCracken, Walker & Rhoads, a 150+ member law firm
based in Philadelphia.
Mr. Rubens previously has won the “Best Entertainment Attorney” award
in Philadelphia Magazine’s “Best Lawyers in Philadelphia” poll. He also is a
frequent speaker at national industry, bar association and law school
seminars and has been an adjunct professor in music business education at
the University of the Arts in Philadelphia.
Mr. Rubens holds a Bachelor’s degree from Haverford College
[1983] and a J. D. from New York University School of Law [1986].
TODD GORDON – TECHNOLOGY OFFICER
Todd Gordon brings nearly 20 years of broadcast and cable television
production and management experience to BANG. He has held multiple
technical positions at Post Newsweek Cable and ABC, and spent 10 years
at FOX SportsNet Chicago as operations manager. Todd has been online
for over 20 years, and has run several online services – the first when he was
15 years old. In 1997, Todd launched Zoot’s Place Online Services in order
to provide email services and websites to small businesses. Zoot’s Place
created and managed dozens of websites, provided dedicated Internet
access to numerous companies, and supplied email to hundreds of business
accounts. By 2000, Todd’s online business had grown to the point where it
was necessary that he dedicate himself to it full-time. So, in August of 2000,
he left FOX SportsNet and formed TeamWorks Media with three other
partners. The focus of this new venture was on creative storytelling across
multiple platforms. In a few short years, the digital media portion of TeamWorks Media grew to include hundreds of designed and hosted websites
and thousands of users relying on TeamWorks for Internet connectivity and
email. Given this steady growth, TeamWorks made the decision to break
out the digital media portion of the business into a new entity [Nology
Interactive], with Todd at the helm. Todd focused Nology on its strengths
of web development, hosting, and IT consulting, but also found ways of
bringing his passion for video production to the table through his creation
of several webcasting platforms. At the same time Todd converted Nology
into a sales driven organization with a small and efficient full time sales
force and account team in order to drive business to Nology.
Todd bridges the gaps among several key groups: Nology’s highly technical
development and network operations teams, Nology’s designers and their
creative genius, and the company’s clients, who just want the results in
plain English. Most recently, Todd has put the final touches on Nology’s
search engine optimization [SEO] and search engine marketing [SEM] programs. These programs are the culmination of ongoing study, research, and
experimentation that provide clients with substantial increases in search
engine ranking and stellar conversion rates from Internet advertising campaigns, significantly impacting the ROI of clients’ Internet ad spending.
Calling on his extensive video production and Internet background,
Todd continues to find new ways to bring these passions together in creative and innovative ways.
JOY PERKINS – MERCHANDISING AND
FULFILLMENT OFFICER
Ms. Perkins has over 20 years experience in manufacturing, wholesale and
retail operations planning, logistics, supply chain management, merchandising procurement and quality control. She has guided the evolution of
total customer satisfaction programs from first touch-point interaction to
the last touch point total satisfaction.
Most recently, Ms. Perkins was the Senior Vice President of Merchandising
Operations for multi-channel retailer HSN. Ms. Perkins was responsible for
all fulfillment operations, industrial engineering, quality control, risk management and inventory management, as well as, serving on the executive
committee for strategic planning, merchandise planning, sales and brand
building awareness.
In her tenure, Ms. Perkins played an instrumental role in helping grow the
company’s bottom line through developing customer loyalty programs
and many cost reduction/avoidance programs all the while improving service levels and employee morale. Ms. Perkins worked hand in hand with
the entire merchandising team, including staffing, to ensure defining ‘best
of sale’ product styles, quality standards and vendor management.
In addition, prior to joining HSN, Ms. Perkins served Tech Data
Corporation as Vice President of Distribution, where for over a decade she
was a key player in evolving the business from a ‘pick, pack and ship’ operation into an ‘integrated supply chain specialist’ model where technology manufacturer and resellers rely on Tech Data as a strategic go-to-market partner. Ms. Perkins also served on the acquisition team to foray into
foreign markets including Canada, Europe and Latin America.
MARGARET A. BELLVILLE – TELEVISION
DISTRIBUTION/AFFILIATE RELATIONS ADVISOR
Margaret A. “Maggie” Bellville joined CarterBaldwin as a Partner in 2005
to establish a Telecommunications and Broadband Practice, which has
grown to 30% of the Firm’s overall revenue.
Ms. Bellville specializes in “C” level, Officer, and Board of Director
searches for public and private clients in the areas of operations, business
development marketing, sales, customer care, and advertising.
Throughout her executive career, Ms. Bellville has established a proven
record of attracting key leadership, and successfully partnering with each
individual to drive success and change. Most recently she exhibited these
skills as Executive Vice President and Chief Operating Officer for St. Louis-based Charter Communications, Inc., [Nasdaq: CHTR], a Fortune 500
company controlled by Microsoft co-founder Paul Allen, and among the
nation’s largest cable television distribution companies.
Previous to Charter, Ms. Bellville was President and CEO of Incanta, Inc., a
start-up streaming media company based in Atlanta. She has also served as
Executive Vice President of Operations for Atlanta-based Cox Communications, Inc., and held leadership positions with the former Century Communications, and the former GTE Wireless/ Contel Cellular.
Ms. Bellville is the recipient of numerous honors and distinctions, including being named among the Top Ten Women in Business in Atlanta, and
“Woman of the Year,” a national award presented by Women in Cable and
Telecommunications. She serves on the Board of the Academy of Television
Arts & Sciences Foundation, and in April of 2009 was inducted into the
Cable Pioneers Hall of Fame. Maggie has most recently been named to the
Binghamton University Board of Directors of the Alumni Association.
JOHN CAPUTO – STRATEGIC PARTNERSHIPS
OFFICER
A multi-channel marketing professional bringing 35+ years experience to
BANG, John is recognized as a highly strategic, creative marketer and business development entrepreneur..
Following seven years at TLK Advertising (Chicago), managing the agency’s
Procter & Gamble brand assignments, John joined Glendinning Associates,
one of the world’s foremost promotional marketing consulting firms. Over
a 15 year span, John became Executive Vice President, managing the GA
domestic consulting practice, and with the emergence of the EC, revitalized
the firm’s European business as International Managing Director, based in
London.
John spearheaded continual revenue growth via new business development
and resourceful expansion of existing clients including AT&T, Del Monte,
Exxon, Georgia-Pacific, Marriott, NFL Properties, PepsiCo and United Way,
along with retailers such as Wegman’s, Publix and Safeway.
John later founded Equity Communications, a consulting firm focused on
creation of integrated marketing programs tailored to extend brand equity/
market positioning. In parallel, he was named Managing Partner of yours
LTD, an entrepreneurial marketing agency focused on lifestyle industry
sectors.
John’s focus continues on strategic consulting and business development,
with particular emphasis in creative branding/market positioning, strategic
partnership development and promotional marketing. John also sits on the
Advisory Boards of several companies, including Integrated Cloud Intelligence (a leading edge consumer insights/information management firm),
Better Leaders, Inc.,(a corporate organizational consultancy) and Innovative Graphics (a firm specializing in emerging consumer direct-response
technologies).
BRAD MOOBERRY – CHIEF MARKETING OFFICER
Brad Mooberry spent nearly 30 years as president and CEO of ad2, inc.,
consulting with a variety of corporate, entertainment and non-profit clients
on concepts for, and implementation of, multi-channel initiatives ranging
from brand strategy and website development to social media and mobile
marketing tactics.
As an experienced professional in both traditional and digital advertising,
Mooberry has been deeply involved in creative marketing strategies and
brand building solutions since 1980. When he founded ad2, it started as
a boutique agency designing ads, catalogs, and brochures. Mooberry’s
early adoption of digital prepress and desktop computing was considered
highly visionary at the time. By the early 1990’s, ad2 emerged as a leader,
not only for its creativity and marketing savvy, but also for its expertise
and innovation in digital technology serving clients, such as Amblin
Entertainment, Sony Pictures, Pepsi, Hilton Hotels, Columbia/TriStar
Pictures, 20th Century Fox and many others. In 1992, Mooberry designed
and programmed the industry’s first interactive CD-ROM press kit for
Steven Spielberg’s Schindler’s List, which opened the door to the company’s
shift to digital production processes and communication mediums.
In the late 90’s, working closely with the President of Hilton Hotels,
Mooberry was tasked with many high profile assignments, including the
strategic planning for Hilton’s corporate intranet; designing and building
a company-wide interactive training program; writing and designing
numerous presentations; and finally, articulating the vision for the Hilton
Value Chain and designing the visual graphics for the poster sent to every
hotel.
Under Mooberry’s leadership as owner and creative director, ad2 received
more than 160 interactive awards, including New York Festival, Summit
Emerging Media, MarCom, Horizon, W3, Hermes Creative, Webby, Davey,
London International and One Show Awards. The company was regarded
as one of the top interactive agencies in the country having produced more
than 300 web projects and more than 100 interactive CD-ROM titles with
distribution of over 100,000,000 disks. Over the years, Mooberry has
gained extensive experience creating and implementing digital projects
across multiple marketing channels - websites, micro sites, social sites,
interactive CD/DVD-ROMs, online campaigns, interactive games &
activities, custom online applications, mobile sites and mobile apps,
and much more.
Throughout his career, Mooberry has always been very ‘handson’ with computer software and using these tools to enhance
his marketing skills that include brand identity, brand building,
strategic planning, articulating vision, concept ideation, UI design,
information architecture, copywriting, graphic design, photography,
digital storytelling, print production, digital video editing and even
programming.
THIRTEEN
APPENDIX
BANG ARTIST RELATIONS
LETTER OF INTEREST
Bravado
Kanye West
Robbie Williams
Alicia Keys
Beyonce
Gwen Stefani
Led Zeppelin
Metallica
Shania Twain
Elton John
Spice Girls
Kelly Clarkson
Pink
Shakira
Oasis
Celine Dion
and many more
Abba
Adam Lambert
Alan Jackson
Alexandra Burke
Alice In Chains
Alicia Keys
All American Rejects
American Idol
Amy Winehouse
Avenged Sevenfold
Axewound
Axwell
Backstreet Boys
Bad Meets Evil
Beach Boys
The Beatles
Big Sean
Black Sabbath
Bleed From Within
Bob Marley
Boyzone
Brandon Flowers
Bring Me the Horizon
Bryan Adams
Buckcherry
Bullet For My Valentine
Buju Banton
Cage the Elephant
Capital Cities
Carly Rae Jepsen
Cassadee Pope
The Charlatans
Cher Lloyd
Chris Mann
Coco Jones
Conan O’Brien
Concord Jazz
Cory Arcangel
Crossfaith
Crowded House
Cypress Hill
Children of Bodom
Dangerkids
Dappy
David Bowie
David Nail
Dawes
Deftones
Device
Dimebag Darrell
Disturbed
The Doors
Drake
Drake White
Ellie Goulding
Elvis Presley
Eminem
Escape The Fate
Far East Movement
Five Finger Death Punch
Florence + The Machine
Frank Turner
Freddie Mercury
Fresh Beat Band
Gallows
Greg Bates
Greyson Chance
Goo Goo Dolls
Grace Potter & the Nocturnals
Green Day
Guns N Roses
Hot Chelle Rae
Il Volo
Imagination Movers
Imagine Dragons
Incubus
Jackie Evancho
Jake Bugg
The Jam
Janis Joplin
Javier Colon
Jennifer Lopez
Jessie J
Jessie Ware
Jimi Hendrix (Authentic)
Job For a Cowboy
Joe Cocker
Joey Ramone
Johnny Cash
John Coltrane
John Lee Hooker
John Lennon
Josh Groban
Justin Bieber
Kacey Musgrave
Kanye West
Kasabian
Katy Perry
Kelly Clarkson
Kid Cudi
Killers
Killswitch Engage
The Kinks
Korn
Lady Gaga
Lana Del Rey
Lil Wayne
Limp Bizkit
Linkin Park
Lionel Richie
Little Big Town
Little Mix
LMFAO
Mariah Carey
Marilyn Manson
Machine Gun Kelly
Manic Street Preachers
Martin Luther King, Jr
Metallica
Michael Jackson
Mika
Mike Oldfield
Mindless Behavior
Miles Davis
Miss May I
Modestep
Motown Musical
Mumford & Sons
Murderdolls
Muse
Naked & The Famous
Nas
NDubz
N.E.R.D
New Kids on the Block
Ne-Yo
Nicki Minaj
Niki & The Dove
Nine Inch Nails
No Doubt
Of Mice & Men
The Offspring
OMG Girlz
Orianthi
Otis Redding
Owl City
Pantera
Paul McCartney
Paul Weller
Peter Tosh
Pet Shop Boys
Phillip Phillips
The Pierces
PiL
P!nk
Pixie Lott
The Pogues
The Prestige
Primal Scream
PSY
Queen
Queen Extravaganza
R. Kelly
Ramones
Razorlight
Red Hot Chili Peppers
Rick James
Robbie Williams
Rod Stewart
The Rolling Stones
Ronnie Wood
Run DMC
Rush
Sade
SafetySuit
The Saturdays
Sebastian Ingrosso
Shania Twain
Semi Precious Weapons
Silversun Pickups
Slaughterhouse
Slipknot
Smash & Grab
Social Distortion
So You Think You Can Dance?
Sonic Boom Six
Soundgarden
Spandua Ballet
Steve Angello
Style Council
Stone Roses
Stone Sour
Sugarland
Superheavy
Susan Boyle
Swedish House Mafia
Take That
Tamar Braxton
Three Days Grace
Thompson Square
Tiesto
Tim McGraw
Tyga
Usher
Verve Records
Victoria Justice
We are the Fallen
Westlife
While She Sleeps
Whitney Houston
Wretch 32
Yelawolf
Young Guns
Young Jeezy
ZZ Top
2 Chainz
Marvin Gaye
Billy Joel
LETTERS OF INTEREST
Red Light Management
Alanis Morissette
Carly Simon
Carly Simon
Cheap Trick
Dave Matthews Band
Fantasia
Good Charlotte
The Decemberists
Switchfoot
Chris Cornell
UNKLE
and many more
311
78Violet
Aaron Neville
Alanis Morissette
Alicia Keys
Amos Lee
Ben Harper
Blackhawk
Black Prairie
Blind Pilot
Bobby Long
Brandi Carlisle
Bruce Hornsby
Carley Simons
Casey James
Cheap Trick
Cheers Elephant
Chris Cornell
Chris Stapleton
Coco Jones
Collective Souls
Counting Crows
Crystal Castles
Damian Marley
Dave Matthews Band
Deaf Havana
Deap Vally
Diego Garcia
Dierks Bentley
Don Felder
Drew Emmit
Enrique Iglesias
Fantasia
Franz Ferdinand
Gomes
Good Charlotte
Grace Potter and the Nocturnals
Here We Go Magic
Hybrid
J.D. Macpherson
Jackie Thorn
Jason Bentley
Jerry Garcia
Jim James
Jinx
John Butler Trio
Jon Kaplan
Junior Sanchez
Kaiser Chiefs
Kelis
Kip Moore
Kool and the Gang
Lewis Watson
Lionel Richie
Lissie
Local Natives
Los Lobos
Luke Bryan
Machines Are People Too
Mako
Marcus Schulz
Mariachi El Bronx
Mike Gordon
MMX
Morning Teleportation
Natalie Stoval
Natasha Bedingfield
Naya Rivera
New World Punx
Old 97’s
Other Lives
Parachute
Phish
Photek
Propellers
Pujol
Punch Brothers
R. Kelly
Red
Robin Meade
Sandra Lynn
Skaters
Soja
Soul Asylum
Steve Angello
Styx
Sugarcult
Switchfoot
Syd Arthur
Tamy Winette
The Acid
The Band Perry
The Bronx
The Cribs
The Crystal Methos
The Dangerous Summer
The Decemberists
The Disco Biscuits
The Heavy
The Pierces
The Stepkids
The Vaccines
Third Day
Tim McGraw
Tune-Yards
Unkle
Victoria Justice
Von Grey
LETTER OF INTEREST
Island/Def Jam Recording
Jay Z
Rihanna
LL Cool J
Ludacris
Janet Jackson
Bon Jovi
Mariah Carey
Duffy
U-2
Bob Marley
and many more
2 Chainz
4th And B’way
Afrojack
American Authors
August Alsina
Avicii
Baby E
Babyface
Big K.R.I.T.
Big Sean
Black Cards
Big Boi
Bob Marley
Bon Jovi
Brandon Flowers
Burnham
Cazzette
Clinton Sparks
Cris Cab
Cy Hi The Prynce
The- Dream
Duffy
Elijah Blake
Fabolous
Fall Out Boy
Frank Ocean
The Gaslight Anthem
Gentlemen Hall
Gin Wigmore
Gunplay
Iggy Azalea
Jadakiss
Jake Bugg
Janet jackson
Jay-Z
Jeremih
Jhené Aiko
Juelz Santana
Justin Bieber
Kanye West
Kaptn
Laura Welsh
Lawson
Lil Durk
Lil Reese
LL Cool J
Ludacris
Luke James
Madison Beer
Maejor Ali
Mariah Carey
Melissa Etheridge
Mona
My Darkest Days
Nas
Neon Trees
Nikki Williams
Parachute
Patrick Stump
Pepper
Pusha T
Rihanna
The Roots
Rick Ross
Snow Patrol
Taio Cruz
The Airborne Toxic Event
The Killers
The Mowgli’s
The Vamps
Timeflies
Trinidad James
Triple C’s
Verse Simmonds
The Wanted
Wrabel
Y.G.
Young Jeezy
LETTER OF INTEREST
Paradigm
Avril Lavigne
Aerosmith
Phish
Dave Matthews
Coldplay
Scissor Sisters
Black Crows
Polyphonic Spree
and many more
Jerry Garcia
Jesse McCartney
Jill Hennessy
Joan Osborne
Joe Cocker
Joe Jackson
Joe Piscopo
Adam Cohen
Descendents
Joel Compass
Adem
DeStorm
Joni Mitchell
Aerosmith
dEUS
Jonny Pierce
Alice and the Glass Lake Donny Osmond
Julio Iglesias
Andy Garcia
Doobie Brothers
k.d. lang
Andy Grammer
Doves
Kim Taylor
Animal Kingdom
Dr. Dog
The Kooks
Anjulie
The Drums
Kreayshawn
Anthony Green
Dwight Yoakam
Krystal Keith
Aqualung
Ed Harcourt
KT Tunstall
Ash
Eisley
Kuroma
The Bacon Brothers
Elayne Boosler
Labrinth
Badly Drawn Boy
Faces On Film
Lisa Hannigan
The Band of Heathens Faithless
Lissie
Barenaked Ladies
Fergie
Live
The Bees
Fischerspooner
LIZ
Big Scary
Fixers
Liz Phair
Bill Engvall
Flagship
Lyle Lovett
Bipolar Sunshine
The Fling
Marc Broussard
The Black Crowes
The Floozies
Marianne Faithfull
Black Eyed Peas
Foreigner
Marillion
Black Prairie
Foxes
Mario Cantone
Blind Pilot
Franz Ferdinand
Mark Ronson
Bob Schneider
The Fray
The McClain Sisters
Boys Like Girls
The Futureheads
Megan and Liz
Brandi Carlile
Ginny Blackmore
Melissa McClelland
Brenda Lee
God Street Wine
Metric
Bruce Hornsby
Gomez
MGMT
Cheatahs
The Good Natured
Mica Roberts
Chelsea Williams
Gospels
Michael Feinstein
Cillie Barnes
Grand Funk Railroad
Micky & The Motorcars
Circa Survive
Greylag
The Mighty Mighty
COIN
The Gutter Twins
Bosstones
Cold War Kids
Hannah Cohen
Mother Mother
Coldplay
Helena
Mountain Man
Colin MacIntyre
Herbie Hancock
The Mowgli’s
Con Bro Chill
Hesta Prynn
MURS
The Coral
Huey Lewis & The News
Natalie Stovall and the
Cris Cab
Human Nature
Drive
Curtis Grimes
Humming House
The National
D-Pryde
Jack Ingram
Naturally 7
Dale Earnhardt Jr.
Jackie Greene
Naughty Boy
Damien Rice
Jake Miller
The Neighbourhood
Dave Matthews Band
James Blunt
Never Shout Never
The Decemberists
James Walsh
Nina Nesbitt
Delta Spirit
Jamie Scott
Nina Persson
Nine Black Alps
Noam Pikelny
Novelette
O.A.R.
Ocean Colour Scene
Of Monsters and Men
The Oh Hellos
Oh Land
Old 97’s
Old Crow Medicine
Show
OMD
Other Lives
Our Lady Peace
Ozokidz
Ozomatli
Pacific Air
Paddy Casey
Page McConnell
Palma Violets
Panic Is Perfect
The Panics
Paradise Fears
Parkington Sisters
Passenger
Patrick Park
Paul Banks
Paul Kelly
Paul McDonald and
Nikki Reed
Paul Weller
Paula Abdul
The Perishers
Peter Buffett
Phish
The Pierces
Pilotdrift
PINS
The Pipettes
Plan B
Plug In Stereo
Pnau
Poliça
The Polyphonic Spree
POND
Pop Etc
Porcelain Raft
Pork Tornado
The Postelles
Preteen Zenith
The Pretty Reckless
The Pro Letarians
ProbCause
Pulp
Punch Brothers
The Queen Killing
Kings
Quixotic
Rachael Yamagata
Rachel Platten
Radical Something
Radney Foster
The Railers
Raine Maida
Rainy Milo
Randy Newman
Raul Malo
Ray LaMontagne
RDGLDGRN
The Ready Set
Rebelution
Reckless Kelly
Red Wanting Blue
Reno Collier
rePLAY
Rhett Miller
Riceboy Sleeps
Rich Robinson
Richard Ashcroft
Richard Bona
Richard Swift
Richie Sambora
Ricky Skaggs
Rise Against
Rob Fisher
Roger Creager
Romans
Rome
Ron Sexsmith
Roseanne Barr
The Rosebuds
Rosie Lowe
The Royal Concept
Royal Teeth
Rudimental
Rue Melo
Ruston Kelly
Ry Cooder
Rye Rye
Sahara Hotnights
Saint Etienne
The Saint Johns
Sam Bush
Sam Morril
Samsaya
San Cisco
Sanders Bohlke
Santigold
Saosin
Sara Bareilles
Sarah Jaffe
Sarah Jarosz
Savages
Scala & Kolacny
Brothers
Scars On 45
Scissor Sisters
Sea of Bees
Sebadoh
Selah Sue
Shankar Mahadevan
Shawn Colvin
Shout Out Louds
The Shouting Matches
Sia
Sigur Ros
The Silent Comedy
The Sippy Cups
Skaters
Skinny Singers
The Skins
Skizzy Mars
Slightly Stoopid
Sloan
The Smashing Pumpkins
Smoke Signals
Snow Patrol
SOJA
Solange
Solid Gold
SoMo
Sondre Lerche
The Specials
Spin Doctors
Starsailor
Stereophonics
Steve Burns
Steve Miller Band
Steve Trevino
Steven Page
Strangeheart
The Strypes
STS9
Stu Larsen
Sturgill Simpson
Sublime with Rome
The Subways
The Summer Set
Sun Rai
The Sunshine Underground
Superdrag
Supergrass
Supreme Cuts
SWIMM
Swiss Lips
Sydney Wayser
Sylvan Esso
T-Pain
Taking Back Sunday
Tame Impala
tapes ‘n tapes
Taylor Hicks
TC Cope
Ted Wendler
Teddy Thompson
Tennis
Terraplane Sun
The The
This Century
This Is The Kit
Timeflies
The Ting Tings
Tired Pony
To Kill A King
Toby Keith
Tom McRae
Tom Odell
Tommy Emmanuel
Treeside
Trey Anastasio
Trigger Hippy
Truth & Salvage Co.
Tumbleweed Wanderers
Turin Brakes
The Twilight Singers
Uh Huh Her
Ume
Umphrey’s McGee
The Vaccines
Vadoinmessico
Vanaprasta
Vance Joy
Vancouver Sleep Clinic
The Veils
Veronica Falls
The Verve
Vicci Martinez
Victoria Ghost
Vida Blue
The View
Volcano Choir
Wake Owl
Walk Off The Earth
Walk The Moon
The Walkmen
Wang Chung
War
Washington
Waters
We Are The In Crowd
We Are Twin
We The Kings
Weir, Robinson, & Greene
Western Underground
White Denim
The White Mandingos
The White Panda
White Rabbits
Whitehorse
Whitney Wolanin
Wild Cub
Wildlife
Will Johnson
William Clark Green
William Orbit
Willis Earl Beal
Willy Mason
Willy Moon
The Wind and The Wave
Wolf Gang
The Wombats
The Wood Brothers
World Party
Ximena Sariñana
YAWN
Yellowcard
yMusic
You Am I
You Me & Apollo
Young The Giant
Youth Lagoon
Yuck
Zeale
Zella Day
Zowie
LETTERS OF INTEREST
Express Entertainment, Inc.
Ian Brown
Cut Chemist
Truth & Soul
Amy Winehouse
Adele
Jet
Iggy Pop
and many more
BANG | BUSINESS PLAN – APPENDIX
MUSIC MERCHANDISING COMPANIES
ANTHILL TRADING LTD, LLC.
BAND MERCH INC.
BAND MERCH INC.
BRAVADO INTERNATIONAL
GROUP INC.
BRAVADO INTERNATIONAL
GROUP/SANCTUARY
MERCHANDISING
www.anthilltrading.com
www.bandmerch.com
www.bandmerch.com
www.bravado.com
www.bravado.com
126 Fifth Ave., 5th Floor
New York, NY 10011
5126 Clareton Dr., Ste 140
Agoura Hills, CA 91301
3640 Holdrege Ave
Los Angeles, CA 90016
330 7th Ave.
New York, NY 10001
T: 212-675-1114
F: 212-675-3014
E: reception@anthilltrading.
com
T: 818-707-1471
T: 877-502-3728
F: 818-707-7126
E: [email protected]
T: 212-343-2070
F: 212-343-2072
T: 310-237-7100
F: 310-237-7132
T: 212-279-3636
F: 212-279-8222
VP retail Sales: Matthew Young
Contact: Steve Miles
520 Broadway #1002 New
York, NY 10012
CEO: Tom Bennett
VP Fin/Admin: Pete D’Auria VP
Wholesale: Tracy Stone Sr Dir.
Prod.: Alan Rebhun Dir. Tour Ops:
John Barwick Dir. Prod Dvp/Whol:
Ted Mattes
Contact: Norman Perry
COO: Cathy Cleghorn
VP Touring: Steve Varga
Dir. Licensing: Kirsti Payne
Dir. Ops: Dayton Hicks
Dir. Art: Jackson Chandler
VP Touring: Steve Varga
Dir. Licensing: Kirsti Payne
Dir. Ops: Dayton Hicks
Dir. Art: Jackson Chandler
Description:
Description:
Description:
Description:
Description:
Provides complete merchandising
solutions for their artists in the
entertainment industry worldwide
including touring, retail, licensing
and e-commerce.
An AEG company
A full service entertainment
merchandising company for
touring, retail and 3rd party
licensing worldwide.
A Universal Music Group Company
Merchandise and licensing for
bands and brands.
MUSIC MERCHANDISING COMPANIES
CINDERBLOCK, INC
CINDERBLOCK, INC
GIANT MERCHANDISING
SIGNATURES NETWORK
MUSIC TODAY
www.cinderblock.com
www.cinderblock.com
www.giantmerchandising.com
www.signaturesnetwork.com
www.musictoday.com
5655 Union Pacific Ave
Commerce, CA 90022
San Francisco:
T: 415-247-7400
5391 Three Notched Road
Crozet, VA 22932
T: 323-887-3300
F: 323-887-3383
Los Angeles:
T: 310-492-9700
Pres/CEO: Jeffrey Ganz
T: 877-MUSIC77
T: 1-877-DISCREP T:
800-594-TIXX
T: 434-984-6798
6195 Coliseum Way
Oakland, CA 94621
T: 510-957-1333
F: 510-957-1350
Pres: Jeffrey Bischoff
Artists rel Mgr: Carol Grey
Natl Sales Mgr: Kevin Penton
9440 Santa Monica Blvd Ste
610
Beverly Hills, CA 90210
T: 310-786-2150
Licensing: Ira Sokoloff
Artists rel rep: John Mathiason
Description:
Description:
Full service merchandiser
Full service merchandiser
Contact: Del Furano
Live Nation CEO: Michael Rapino Live Nation CEO: Michael
Rapino
Description:
Description:
Description:
Worldwide leader in entertainment
related apparel
A Live Nation Company
A Live Nation Company
HOME SHOPPING CHANNELS
HSN
Home Shopping Network [HSN], one of the leading shopping
channels on television, has built its reputation with daily specials,
theme blocks, and personalities. HSN begins each calendar day
with a “Today’s Special,” a featured item at a special sale price.
Every item that they sell can be reviewed by an individual on the
HSN website [one to five stars], and every product that has an
average of four stars or higher is considered to be a “Customer Pick”. HSN broadcasts 24 hours a day, 364 days a year. On
Christmas, a mix of Christmas music performed by children from
schools in the
Tampa-St. Petersburg area, holiday wishes from HSN staff, and
public service announcements air from Christmas eve afternoon until midnight on December 26. For the first twelve years,
a looping yule log was aired. The HSN channel is known for
featuring celebrity-branded products sold on air by the celebrities
themselves. Its slate of personalities includes Lauren Hutton, Patti
Labelle, Susan Lucci, Wolf-gang Puck, and Suzanne Somers.
In 2005, HSN’s parent company IAC acquired catalog retailer
Cornerstone Brands for about $720 million and merged HSN’s
catalog operations into the newly acquired business, while HSN
began offering many of Cornerstone’s upscale lifestyle products
through its television and web operations in the hope that the
new product mix would lead to high margins for the shopping
channel. IAC’s 2005 acquisition of search engine Ask Jeeves [now
Ask.com, operated by IAC Search & Media] was made as a means
by which to drive traffic to hsn.com and its other online shopping
sites. HSN’s sales are increasingly coming from its web site; HSN.
com accounts for about a quarter of the company’s sales [up
from 18% a year ago].
In late 2007, Barry Diller announced that he planed to split
IAC up into five separate businesses. To that end HSN, which
accounts for nearly half of IAC’s revenues, will be spun off.
HSN has tapped former Nike exec Mindy Grossman as its new
chief executive. Grossman is charged with reversing HSN’s
lengthy sales slump. Planned changes include ditching hour-long
programs that focus on one product, say a treadmill, and fewer
product pitches from celebrities. The company is also shaking up
the ranks of its merchandising executives. HSN’s U.S. operations
are based in St. Peters-burg, Florida, which houses its corporate
headquarters, studio and broadcasting facilities. Additional call
center facilities are located in Roanoke, Virginia. Distribution
centers are situated in Roanoke, Salem, Virginia, Piney Flats,
Tennessee, and Fontana, California in order to ensure the fastest
possible delivery of items. HSN also operates a series of outlet
stores in Florida and Tennessee.
QVC
QVC was founded on July 13, 1986. The first live broadcast took
place at 7:30 ET on November 24 of that year. Hosts Kathy Levine
and Bob Bowersox featured a shower radio for $11.49. Initially
running live for 16 hours a day, the channel extended its broadcast hours to 24 at the beginning of 1987. The corporation set a
new record for first full-year fiscal sales for a new public company
of $112 million.
QVC carries a large range of products, and offers a 30-day
money-back guarantee on all of its items. Items are present-ed
by hosts, who may be assisted by guests — typically, people who
work for the item’s manufacturer or an expert on the subject.
Each item is identified by a unique item number, allowing for
easy identification when ordering. In commonality with many of
its rivals, QVC offers one product at a reduced price for that day
only – the Today’s Special
Value commonly referred to as TSV. In the US, the Today’s
Special Value was launched on August 11, 1987 with a 30” long
wave necklace. When a TSV sells out, there are several “one Time
only” items good only on certain shows the rest of the day. QVC
offers products from a wide variety of famous brands and wellknown celebrities. Joan Rivers and Laura Geller [9] are amongst
those whose products are demonstrated on-air.
On June 15, 1998, Models Prefer Color Cosmetics, QVC’s first
exclusive color line, was introduced. Other beauty brands include
Le Mirador Skin care, Smashbox cosmetics, Joan Rivers beauty,
Peter Coppala Hair Care, Mally Beauty, dessert Beauty, and Jonathan Product Salon Hair Care by Jonathan Antin. QVC usually
has many types of program-ming in one day, but sometimes a
day has a single theme. Such 24-hour events include St. Patrick’s
Day celebration,
Fashion Day, Christmas in July, Craft Fest, Big Bonanza Silver day,
Klondike Gold Rush, Rose of Tralee, Now You’re Cooking Day,
and others. Once a year, QVC broadcasts
FFANy Shoes on Sale with designer and brand name shoes at
half the price, benefiting breast cancer research. QVC recognizes
that ‘celebrity’ is an important and growing asset to be grown in
its overall product mix. While about 80% of QVC’s sales come
from its television programming, Internet sales are on the rise
increasing from 18% to 20% of total revenue in 2005 and 2006,
respectively.
The home shopping channel is available in more than 165 mil-lion cable and satellite homes worldwide. Doug Briggs, QVC’s
president and CEO, retired from the company in March 2006.
Briggs was succeeded as CEO by Dell veteran Michael George,
who joined QVC as president in December 2005.
In early 2004, QVC, Inc. bought out the minority stake of
QVC UK formerly held by its original partner in the endeavor,
British Sky Broadcasting group. QVC launched a beauty
catalog in September 2005, targeted at 500,000 of its highest
spending beauty viewers. To grow sales, the home shopping channel is looking to acquire developing brands. QVC’s flagship brand
is Diamonique, a simulated gemstone exclusive to the company
[having acquired manufacturing facilities, proprietary technology,
and trade name rights from MSB Industries, Inc. in 1988].
QVC’s most popular brand of apparel in the US is Denim & Co;
others include Dialogue, Sport Savvy, Citiknits, Quacker Factory,
and Susan Graver Style. The most popular beauty brand on QVC
in the US is Bare Escentuals, followed by Peter Thomas Roth,
philosophy beauty and Laura Geller
Make-up Studio.
SHOP NBC
Shop NBC is an American broadcast and cable home shopping
network, owned by ValueVision Media, which is in turn 37%
owned by NBC universal, and based out of Eden Prairie, Minnesota. The network itself was previously known as ValueVision which
was started in October of 1991 nationally after a brief time as a
local, afternoon shopping program in 1990. ValueVision changed
its name to ShopNBC in the early 2000s.
ShopNBC is well known for sales of jewelry items. It has recently
expanded into sales of household items such as Serta mattresses,
computers, Big screen TVs, Skin Care products such as Isomers
Laboratories Skin Care and home goods.
Some of ShopNBC’s home shopping hosts over its history have
included Charla Rines, Jolene Benoit, who left in 2007, Skip Connolly and Karen Connolly, Carmela Richards,
Jim Fisher and Wes McCoy and his wife, Pamela McCoy.
Key guests have included: Jim Peterson and Manuela
Marcheggiani. ShopNBC’s main competitors are HSN [Home
Shopping Network] and QVC.
SHOP AT HOME
Shop at Home was a regional shopping network based in
Newport, Tennessee. In the beginning, it was similar in format
to larger national rivals QVC and HSN. However, beginning in
1989, the network pioneered the sale of collectible coins and
currency. The success of the Coin Vault program allowed the
network to branch out into shows that featured other collectible
items during the 1990s, thus setting SAH apart from its peers.
The fact that the Coin Vault sells coinage at grossly over inflated
prices is often discussed on various numismatic boards online.
Whereas QVC, HSN and others were primarily targeted at a predominantly female audience, SAH’s unique collectible-themed
shows attracted a mostly male audience.
The new management switched the network back to a more
traditional shopping channel format, and as a result, replaced
many of its old hosts and brought in new personalities, most
notably Paula Deen and Emeril Lagasse. Prior to the network’s
temporary suspension, it operated 24 hours a day, but ran some
taped programming in addition to live broadcasts.
Dell, and the Sports Collectibles show, emceed by Don West for a
majority of its run. The network also kept an eye on the most popular collectible trends of the late 1990s and early 2000s including
shows devoted to Beanie Babies and Pokémon. Starting in 2000
however, SAH’s collectibles based format began to wear off in
popularity and most of its management was replaced.
THE JEWELRY CHANNEL
The Jewelry Channel currently broadcasts on DirecTV
Channel 226 and dish Network Channel 218. It began on
April 18, 2007. They are located in Austin, Texas. The network also
offers online streaming of its network through their website. There
are also UK and German versions of the channel as well. They do
drop auctions of fine jewelry. They make their own pieces and they
have limited quantities.
The original schedule was 10 p.m. to 8 a.m. eastern time.
Todd Boone, Shawn Leflar, and a few other hosts were brought
back. On September 11, 2006, Shop at Home returned to a full
24-hour on air schedule, returning to selling a variety of products. It was announced on January 8, 2008 that Shop at Home
will again cease its broadcast on March 7, 2008, again citing its
failure to successfully compete with QVC, HSN, and ShopNBC.
The network’s website will continue in operation.
Popular shows during the 1990s and early 2000s also included
The Knife Collector’s Show co-hosted for most of its run by
Shawn Leflar and former SAH personality Tom O’
MUSIC TELEVISION CHANNELS
MTV [MUSIC TELEVISION]
MTV [Music Television] is an American cable television network
based in New York City. Launched on August 1, 1981, the original
purpose of the channel was to show music videos. Today, MTV
broadcasts a variety of pop culture, youth culture, music videos
and reality television shows aimed at older adolescents and young
adults. One of the earliest and greatest cable success stories,
MTV was established by Warner Amex Satellite entertainment
Company [wASeC] after extensive marketing research.
The key to MTV’s viability, at least initially, was the availability
of low-cost programming in the form of music videos. Originally
these were provided free by record companies, which thought of
them as advertising for their records and performers. Since its
premiere, MTV has revolutionized the music industry. Slogans
such as “I want my MTV” became embedded in public thought,
the concept of the VJ [video jockey] was popularized, the idea of
a dedicated video-based outlet for music was introduced, and
both artists and fans found a central location for music events,
news, and promotion. MTV has also been referenced countless
times by musicians, other TV channels and shows, films and
books.
MTV has spawned a handful of sister channels in the U.S. and
dozens of affiliated international channels around the world.
MTV’s moral influence on young people, including examples
of censorship and social activism on the channel, has been the
subject of debate for years. MTV’s choice to focus on non-music
programming has also been contested relentlessly, demonstrating
the channel’s continued impact on popular culture.
Now owned and publicly traded by VIACOM, MTV and its sister
network VH1 are by far the most important outlets for music
video programming in the United States today.
Many competing services have fallen by the wayside, while BET
[Black entertainment Television], CMT [Country Music Television], and TNN [The Nashville Network] are probably the most
important survivors as of 1995. These networks specialize in black
programming and country and western, which means that they
compete only in a limited way with MTV and VH1.
Music video and MTV are major ingredients of television programming internationally. MTV Europe, launched in 1987, was
followed by an Asian service in 1991 and MTV Latino in 1993.
VH1 seemed poised to follow a similar course, having established
a European service in 1994. Both economically and aesthetically,
MTV has wrought major changes in the entertainment industries.
By combining music with television in a new way, MTV has charted a path for both industries [and movies as well] into a future of
post-modern synergy.
MTV [Music Television] is the oldest and most influential American cable network specializing in music related programming. It
was launched with the words “Ladies and gentlemen, rock and
roll,” spoken on camera by John Lack, one of the creators of
MTV. This introduction was immediately followed by the music
video clip Video Killed the Radio Star, featuring a band called
the Buggles. The title proved somewhat prophetic as MTV greatly
transformed the nature of music industry stardom over the next
several years. At the same time, MTV became a major presence in
the cable TV industry and in fact in the overall American cultural
landscape.
U.S. CABLE, DBS, TELCO SYSTEMS
Total US Television Households – U.S. TV HH Total Digital Cable Customers Housing Units Passed by Cable HDTV Service Housing Units Passed by Cable High-Speed Internet Service Total Advertising Revenue Annual Cable Revenue Top 10 MSOs Q2 2013 [NCTA] 112,275,000 [Kagan]
77,000,000 [Kagan]
100,000,000+ [NCTA]
117,700,000 [U.S. Census]
$25.0 Billion
$88.2 Billion
Basic Cable Subscribers
[in millions]
2013
114 M
Subscribers
Comcast Cable Communications 24,553,000
Time Warner Cable 13,297,000
Cox Communications 5,403,740
Charter Communications 5,162,000
Cablevision Systems 3,132,000
Bright House Networks LLC 2,338,103
Mediacom LLC 1,321,000
Suddenlink Communications 1,300,000
CableOne701,834
Insight Communications 692,800
DBS Subscribers
DirecTV21,400,000
Dish Network 14,200,000
TELCO Verizon FiOS AT&T U-Verse ©2016 its BANG, LLC
Subscribers
4,900,000
3,300,000

BUSINESS PLAN

Transcription

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