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A
Enterprise
THE
ETHICAL
WAY
WA
W
AY
A
Y OF DOING
BUSINESS
15TH APRIL, 2011
Contents:
Message from the desk l Corporate News l Logistics the drive way l Prayaas l Dia-Log l Dieslites l Humor @ Work l Innovation l Xpressions
MESSAGE FROM THE DESK
Dear Team,
Running a business, like leading a life, requires adequate
considerations to a number of issues and challenges , most
of which are even unknown before they hit us. In Business
many of them come from outside the scope of making
money, of which Ethics is most certainly one.
As our business grows and becomes even more significant ,
we impact on the lives and circumstances of people in ways
we can only imagine - through bringing jobs, creating wealth
and inspiring others to grow.
Ethics is involved in every aspect of business and its
constituents be it vendors, customers, employees or any
other part of it. It therefore has to be seen as a way of doing
business as it can be the way to run one's life.
We all have the privilege to be part of this great group which world over is a bench mark for ethical
operations. I also am sure that all of us understand that this also is a great responsibility on each one of us to
live upto the legacy that we have inherited. We in DIESL are very conscious of the same and shall always work
to be seen as an able torch bearer for ethical conduct.
However ethics and its adoption is not any one individual's or level's responsibility its something that each
one of the team member has to live and demonstrate on daily basis.
I am sure we have your support in living up to this expectation.
As an organization we have just completed an exciting and satisfying year, a year in which we once again
grew at a rate higher than the industry and our competitors and in which we again scaled several new
heights and challenges.All this has been possible due to you all working beyond your normal limits and once
again exhibiting what a wonderful set of people we have here !
All the best for the new financial year , let's us keep achieving !!
Keep winning,
Ajay Chopra
Chief Executive Officer
Integrity is what we do, what we say, and what we say we do.
-Don Galer
C O R P O R AT E N E W S
EVENTS
Indian Supply Chain and Logistics Summit – Delhi
Indian Chamber of Commerce (ICC) and CNBC TV18 had organized the event
“Indian Supply Chain and Logistics Summit, 2011 on 7th & 8th March 2011 at
New Delhi. Mr. Chopra was one of the eminnet speaker during the event. The
summit focused on Indian Logistics Industry at 2015, Logistics Partnerships,
Capacity Building collaborative networks, Supply Chain Synchronization etc.
Telecom Logistics : Managing Change - Mumbai
Mr. Ajay Chopra, CEO DIESL and Mr. Anil Khanna, Hub Operations participated in
Telecom Logistics, an event organized by Log.India on 10th March 2011 in Mumbai. Mr.
Anil Khanna presented on Telecom Logistics and the challenges logistics industry is
facing followed by Mr. Ajay Chopra's panel discussion on warehouse management in
relation to telecom sector
PRESS COVERAGE
Project Logistics is going to be a big oppurtunity
An excluisve interview of Mr. Ajay Chopra was appread in
Project monitor newspaper on the topics of key factors for
driving the growth of India's logistics market. This news
coverage was relased on 28th Feb-6 Mar Issue, 2011.
How logistics is helping to grow the mobile
industry in India
DIESL has been handling the logistics and supply chain for various
telecom clients such as Bharti Infra Tel, Virgin Mobile India, AlcatelLucent India Ltd, Nokia Siemens Networks- Huawei
Telecommunications, Beetel, Tata Tele Services limited, TTML,
Bling, Maxx Mobiles. On the same line news coverage of DIESL on
'how logistics is helping to grow the mobile industry in India'
appeared in mainline newspapers like Dunia Khabra news paper,
Bhubaneshwar and Indian Era.
Never let your sense of morals get in the way of doing what's right.
-Isaac Asimov
2
C O R P O R AT E N E W S
Budget Review 2011
The Budget 2011-12 has taken care of various issues such as new provision of cold chains, the promise of
increased expenditure on infrastructure and a clear indication that GST would become a reality soon
which have been greeted with applauds by logistics industry. Mr. Ajay Chopra presented his views on
existing budget and its impact on logistics and supply chain industry, which was covered by Logistics Times
Magazine, Industry 2.0 magazine, March issue and Cargo Connect magazine April iedition.
DIESL launching its first blog.
After the successful launched of the official community of DIESL on LinkedIn which currently has a
presence of over 150 members, DIESL is all set to expand its presence on blogs. DIESL launched its first blog
on 28th March 2011. The blog is titled as 'Captains of Logistics'.
Mr. Jayanta Ghatak, the Zonal Business Head (East) for Drive India Enterprise Solutions Ltd. (DIESL), a TATA group company
contributed for the first blog on the topic 'Challenges in Outsourcing'. The blog elaborates various Strategic, Organizational,
Operational, and External challenges. Articles and write ups on industry related issues from DIESLites are invited for the blog.
DIESL will be shortly looking for promotion of blog on various online forums. To make the blog industry oriented, the people from
the industry will also be invited to write on various topics related to the logistics and supply chain.
To keep a track on 'Captains of Logistics', you can add yourself on the link given below:
http://captainsoflogistics.blogspot.com/
Integrity is doing the right thing, even if nobody is watching.
-anonymous
C O R P O R AT E N E W S
NEW ACCOUNTS
KALYANI STEEL
UB ENGINEERING
Kalyani Steels Ltd, is a part of the over $2.1 billion Kalyani
Group. Established in 1973, Kalyani Steels is a leading
manufacturer of forging and engineering quality carbon &
alloy steels using the Blast Furnace route. DIESL will be
handling their distribution business at Hospeth, Kolkata &
Jamshedpur.
UB Engineering Limited is the flagship Company of UB
Group's Engineering Business. The Company enjoys prequalification credentials in Electrical Sub-station projects
upto 400 KV in India. The Company also undertakes
Overhauling and Maintenance of Operating Plants in varied
Industries, both in India and Abroad. DIESL is handling their
distribution business at Pune.
WIPRO ECO ENERGY
GLOBE INDUSTRIAL PROJECT
Wipro EcoEnergy is the clean-tech business division of Wipro
Ltd. Wipro EcoEnergy transforms analytical insights obtained
from energy data into Sustainable solutions. DIESL will be
handling their distribution business at Bangalore.
Globe Industrial Project is newly organized company in
projects and industrial sector , dealing in all kind of steel
trading and supplies to all types of Industrial Units and
projects across India. DIESL is handling their distribution
business at Ankleshwar, Surat and Bharuch.
RAM CERAMICS
TABLETS INDIA LIMITED
Ram Ceramics is one stop sanitary ware shop with a stunning
collection of designer fixtures displayed in a spacious
showroom. Diesl is handling their distribution business at
Trichy.
Tablets (India) Limited, with a trade mark abbreviation of TIL,
have been presenting for several decades now,
many
unique and innovative Pharmaceutical / Nutraceutical
formulations to the Medical Profession. DIESL is handling
their Distribution business at Chennai.
DALMIA REFRACTORIES
The principal mission of Dalmia Refractories is to serve the industries for lining high temperature furnaces with High Performance
Refractory Products, provide total System Engineering & Technical Services. DIESL is handling their distribution business at Coimbatore.
HECTOR BEVERAGES
Hector Beverages creates beverages with a delicious blend of Soy Protein Isolate with natural identical chocolate or vanilla flavor.
Diesl is handling their distribution business at Gurgaon.
G N ENTERPRISE
G N Enterprise is one of the leading suppliers of iron ore fines of all grades to all major exporters of Visakhapatnam, Paradeep,
Haldia. Diesl is handling their distribution business in Orissa.
IN THE WINGS
•
•
•
The India Warehousing show 2011 from 21st to 23rd April 2011 at Delhi
Warehouse Management Excellence conference on 9th & 10th May 2011 at Singapore
DIESL 3rd Annual Supply Chain Seminar on 20th May 2011 at Hotel Taj President, Mumbai
The most important persuasion tool you have in your entire arsenal
is integrity. -anonymous
4
L O G I S T I C -T H E D R I V E WAY
BUILDING AN ETHICAL SUPPLY CHAIN
A study by Michael Levin
Supplier Ethics Management is the management of suppliers and supply relationships with strategies, programs, and metrics that
better align supplier business conduct with purchaser standards, with the goal of reducing the purchaser's overall risk of
corporate integrity failure in the supply chain. “Corporate integrity failure” embraces any enterprise-level scandal involving a
violation of compliance, ethics, or corporate responsibility standards.
Most companies today do a pretty good job of managing these three risk categories within their own four walls. However, these
very same companies often fall far short when it comes to managing and mitigating corporate integrity risk in their
supply networks.
In multiple, recent surveys of over one hundred companies in the Global 2000, Integrity Interactive uncovered the
following facts:
•
88% of respondents do not maintain a Web-based portal that suppliers can use to receive communications of any kind
from the purchaser. (Of the 12% of respondents that do maintain such portals, none used them to deliver any kind of
compliance- or ethics-related information to suppliers).
•
86% of respondents concede that their primary ethics code does not address the conduct of suppliers.
•
78% of respondents do not include suppliers in any other type of ethics & compliance program or initiative.
•
64% of respondents have some kind of code of conduct (primary or secondary) that regulates supplier conduct, but only
40% of respondents require suppliers to actually take any action with respect to that code (e.g., disseminate it to
employees, train on it, acknowledge receipt of it, certify compliance with it, or even read it in the first place).
•
59% of respondents do not include suppliers in their analysis when assessing their company's own ethics & com
pliance risks.
•
56% of respondents make no effort to audit supplier business conduct on a regular basis.
•
Only 20% of companies believe they are “already doing enough” to manage ethics & compliance risks in their supply chain.
What is changing?
Historically, corporate leaders believed that their duty to ensure ethical business conduct ended at the four corners of their own
corporation, and did not extend beyond their own employee base. At most, companies inserted clauses into their standard
procurement contracts, requiring suppliers to represent and warrant that they would “comply in all material respects with all
applicable laws, statutes, and regulations.” In short, the all-purpose corporate defense to allegations of wrongdoing in the supply
chain has historically boiled down to “It wasn't one of our employees”
When a supplier-generated ethics scandal occurs, this kind of defense is no longer enough to mollify incensed consumers,
investors, business partners, regulators, advocacy groups, or media organizations.
The moral law commands us to make the highest possible good in
a world the final object of all our conduct. -Paul Ricoeur
Until now, companies have typically cited three reasons for their inaction in the area of Supplier Ethics Management:
?
?•
insufficient time;
?•
inadequate budget; and
?•
insufficient administrative resources.
To counter the “no time” problem, 86% of respondents have decided that someone else (i.e., suppliers themselves or an
independent third-party) should take on the actual day-to-day grind of driving supplier participation in the purchaser's ethics &
compliance initiatives. And to circumvent the “no money” problem, 75% of respondents have decided that suppliers should share
or bear the cost of participating in the purchaser's ethics & compliance initiatives.
The remaining piece of the puzzle is administrative resources. The creative solution emerging to address this final obstacle has a
great deal to do with collaboration (internal and external).
What can companies do today?
A web-based SEM [Supplier Ethics Management] platform allows a company to collect and maintain contact information for most
or even all of its suppliers, and communicate mission-critical ethics and compliance information to them on a regular basis.
Deploying an SEM platform is probably the fastest and easiest way to get a handle on ethics and compliance risks in the supply
chain. SEM platforms are inexpensive to create, and are typically hosted, maintained and administered by third-party vendors
who specialize in ethics & compliance risk management.
SEM platforms typically perform several basic (but important) risk management functions, including the following:
•
distributing a company's code of conduct and regular updates to its suppliers;
•
documenting supplier receipt of these requirements (and, where appropriate, supplier acknowledgement and/or
acceptance of same); and
•
facilitating two-way communication between a company and it suppliers, on mission-critical topics relating to matters of
ethics and compliance.
SEM simply involves the application of existing risk management tools, programs, and practices to new risk-populations (i.e.,
business partners operating outside the traditional “four walls” of your corporate entity). Your company's legal and compliance
professionals already know how to manage and mitigate ethics and compliance risks among your own employees. With very little
additional time, money, or administrative effort, they can do the same thing among the thousands (or tens of thousands) of
companies in your supply chain.
hus, if and when an ethics scandal crops up in your supply chain, at the very least company will be able to credibly say that it has
taken proactive steps to regulate and influence supplier conduct and behavior. In the current environment, that is a whole lot
better than saying “Technically, it wasn't one of our employees.”
[Michael R. Levin is Vice President of Corporate Integrity Strategy at Integrity Interactive. Michael is a Certified Compliance &
Ethics Professional, and a member of the Massachusetts Bar]
– Contributed by Nazneen Shaikh, Editor
To care for anyone else enough to make their problems one's own,
is ever the beginning of one's real ethical development.-Felix Adler
6
P R AYA A S
MONTH LONG AIDS AWARNESS CAMPAIGN FOR TRUCK DRIVERS
DIESL is taking small yet sure steps in initiating and consolidating its Initiatives
under Jagruti. DIESL is currently running a month long campaign for AIDS
awareness which started from 22nd March 2011 and will conclude on 21st
April 2011. DIESL has partnered with WHARF, an arm of The Wockhardt
Foundation, to conduct these awareness sessions which focuses on truck
drivers near Bhiwandi and JNPT area.
The sessions are conducted by one to one and one to group discussion
methods. Post these sessions whoever has personal doubts comes to the
coordinator for individual counseling. This is followed by distribution of self
educating leaflets, condoms and snacks. Discussions include the routes of HIV
transmission, myths and misconceptions regarding the transmission of HIV, preventive
measures against HIV, condom use demonstration and HIV testing in case of doubt.
Till now DIESL has successfully covered more than 1300 truck drivers and is looking
forward reaching the target of atleast 2600 truck drivers by the end of the campaign. The
activity has been fruitful and has been well received by the target community. The CS
team is grateful to Mr. Jitendra Ahire (Warehouse In-charge, Bhiwandi) and his team for
extending their support for this project.
INTERNATIONAL WOMEN'S DAY CELEBRATIONS
KARM, DIESL's NGO tie-up for village Jarandi, celebrated International Women's Day on
March 5, 2011 at Tehsil Shahapur in Thane District.
Since 2005, KARM has been actively working for the development of the women of
Shahpur, in about 115 Grampanchayats. One distinct feature of the development
program is that this district primarily has a large tribal populace and the majority of the
women that the NGO works for are Adivasis (Tribals). So far KARM has helped form 496
Self Help Groups (SFG) for women.
International Women's Day has been observed since in the early 1900's, a time of great
expansion and turbulence in the industrialized world that saw booming population
growth and the rise of radical ideologies. A woman named a Clara Zetkin (Leader of the
'Women's Office' for the Social Democratic Party in Germany) tabled the idea of an
International Women's Day. She proposed that every year in every country there
should be a celebration on the same day - a Women's Day - to press for their demands.
Annually on 8 March, thousands of events are held throughout the world to inspire
women and celebrate achievements.
KARM celebrated “International Women's Day” event for the first time on March 7,
2010, and approximately 2500 villagers participated in these celebrations. This year,
KARM organized a cultural event for the villagers who stay in and around the Shahapur Taluka. DIESL
SLT, Ms. Pooja Dayal, volunteered to participate in the festivities and served on the judging panel for a
cookery contest hosted for the women. Besides this women showcased many native performing arts
and hand made products. A free medical camp was also organised where doctors from Mumbai
conducted medical checkups for the villagers.
Ethics thought out is religious thought; ethics felt out is religious feeling,
and ethics lived out is the religious life. -William Channing Gannett
DIA-LOG
JAYDEEP PATIL- EXECUTIVE, HUMAN RESOURCE
1.
•
Where do you see DIESL three years down the line?
DIESL has had a robust growth for past few years and I feel it would continue to retain the
same momentum in next three years. My work profile provides me opportunity to quantify
organizational manpower, which is a critical business parameter. Considering the sheer
growth in workforce quantity and quality over few years, I am extremely positive about
DIESL's growth prospects.
2.
•
A place where you would love to be lost for a month?
Kerala
3.
•
What does 'Ethics' mean to you and do you feel it is important in life?
Ethics means Principles, Moral values, it's very important in our life as human beings.
4.
•
What is your most treasured possession?
I am a non materialistic person and value feelings and emotions above any tangible ownership.
My well wishers encompassing my family, friends, colleagues and other acquaintances are my
greates possessions
5.
•
Any book/movie/person that has moved you/ influenced you immensely? Why?
“The old man and the sea” it's a story about man's struggle with the natural world and how he
overcame the adversities with his courage & endurance.
6.
•
Congratulations! You have just won a crore on KBC. What would you do with this money?
After deducting tax & doing some charity, would like to invest in property & shares.
7.
•
What are the 5 important things you would include in your things-to-do list?
Prayer, Exercise, Anchor oneself, Convergent & Divergent thinking, Recall Review at the end
of the day.
8.
•
What do you appreciate most about your life?
I appreciate and enjoy the balance that I have been able to maintain on personal and professional
front in my life. I consider myself extremely lucky to have garnered all possible support
in this regard.
9.
•
What, according to you, is the best job in the world?
A job that gives satisfaction while working.
10.
•
What cartoon / filmy character best describes you?
Popeye
Neither fire nor wind, birth nor death can erase our good deeds.
-Buddha
8
DIA-LOG
SAGAR THORAT, EXECUTIVE-HUMAN RESOURCE
1.
•
What is your most favourite part about working with DIESL?
DIESL has got a friendly working environment with a defined career path for each individual;
which makes DIESL one of the best places to work with.
2.
•
Which is your favourite film? Who is your favourite actor and why?
There are many movies that I like; to name one: Cast Away; favourite Actor: Brad Pitt
3.
•
What does 'Ethics' mean to you? Do you feel it is important in life?
I believe Ethics are the moral principles that govern human conduct with respect to the
rightness and wrongness of certain actions and their pros and cons. Ethics finds an important
place in my life, as it reflects one's upbringing and the values that he / she carries.
4.
•
Which is your dream car? Who would you like to take with you for a drive in your dream car?
Porsche. I'd love to take my mom for a ride.
5.
•
Any book/movie/person that has moved you/ influenced you immensely and why?
“The Pursuit of Happiness” - A great movie canvassing the success story of a man from rags to riches.
6.
•
Congratulations! You have just won a crore on KBC. What would you do with this money?
Open a Multi Cuisine Restaurant.
7.
•
What are the 5 important things you would include in your things-to-do list?
Call up home every morning, exercise, daily work, watch a movie, sleep
8.
•
What do you appreciate most about your life?
The simplicity. It helps me stay humble.
9.
•
How do you take care of you work-life balance?
By being self-disciplined and adhering to the general working hours, and completing the task within the
stipulated timeframe. I avoid bringing work at home and vice a versa.
10.
•
What, according to you, is the best job in the world?
To make someone smile… no matter how you do it.
11.
•
Ten years from now, what kind of person will you be?
I'd like to remain the way I am today…people love me this way and so do I.
12.
•
What cartoon / filmy character best describes you?
Mr. Bean
When morality comes up against profit, it is seldom that profit loses.
-Shirley Chisholm
DIA-LOG
B. VELMURUGAN- REGIONAL MANAGER- OPERATIONS(AP & KA)
1.
•
You have been with DIESL for 4.7 years. How has your journey with DIESL been so far?
Well, the journey is very challenging and every moment is learning. Learning of new process,
new business, learning of psychology of manpower etc.
2.
•
A place where you would love to be lost for a month?
Munnar
3.
•
What does 'Ethics' mean to you? Do you feel it is important in life ?
Ethics means principles which should be built in and most of the time absorbed from the role
models/ leaders/family. Yes. It is very important in life, to lead a good life.
4.
•
What did you do with you first pay check?
It was not a cheque. It was paid by cash (Rs.120/-) I had given it to my father.
5.
•
Any book/movie/person that has moved you/ influenced you immensely? Why?
The book - “The Secret” has influenced to think positively and act positively. The Law of attraction
says three rules: Ask, Believe and Receive. It works.
6.
•
Congratulations! You have just won a crore on KBC. What would you do with this money?
I will create a charitable trust for poor children's education with 40% of money, especially those
who are studying in Government schools. Remaining amount will be spent for my remaining life
and my family.
7.
•
What are the 5 important things you would include in your things-to-do list?
To re start my morning walk and exercise, to think differently to get solutions for the day to day
issues in my life, to change my character, to renovate my family temple to renovate my home.
8.
•
What do you appreciate most about your life?
Nothing will come to you without hard work
9.
•
What, according to you, is the best job in the world?
Teaching profession is the best job as it gives more mental satisfaction.
10.
Share with us the most unusual / craziest / funniest thing you have ever done [may be during your
college times].
Missed the last bus to go to my hostel along with my friends. Slept in the
bus stand itself with so much noise.
•
If it is not right do not do it; if it is not true do not say it.
-Marcus Aurelius
10
DIESLITES
Women
's Day
Secund Celebration a
t
erabad
W.H
B’day celebration at Kolkata office
Women's D
ay Celebrati
on at
Bangalore W
.H
tion at Patna
Holi Celebra
W.H
Friday
Holi Celebration at Jamshedpur W.H
The power of choosing good and evil is within the reach of all.
-Origen
Meet a
t Corpo
rate
DIESLITES
Health awareness Session at
Delhi Office
Ethics d
ay com
Chenna petition at
i office
.
Ethics day ce
lebration at
Chennai off
ice
nai office
amm at Chen
Hair loss progr
Health
B’day Celebration at Corporate
awaren
ess
Delhi O Session at
ffice
The act of acting morally is behaving as if everything we do matters.
-Gloria Steinem
6
12
DIESLITES
WORK – LIFE BALANCE
WALKING THE TIGHT ROPE – SETTING HEALTHY BOUNDARIES
Today's jobs seem to want more of our time than ever. In India, where the
average worker puts in 55 hours a week, professionals like us are struggling to
hold on to reasonable schedules.
Email, text messaging, cell phones, and Blackberries keep us tethered to the
office even when we're technically “off-duty”.
How can you keep up with your always-on career and still find time to do what
you need to do at home, spend time with your family, enjoy some kind of
social life, and just plain relax? At risk are your personal relationships, your
development as a person, your sanity, and even your life. Stress kills. You need
downtime to help your mind and body cope with the demands of your job.
Some of the answers are below, along with a few of my own ideas about
balancing work with the rest of your life.
CRED
IT CA
RD
1. Attitude is everything.
No matter how much you love your job and how many achievements you have made at work; ultimately you need to be able to
“turn it off”. This is hard for a lot of people, because their work is an important part of who they are, but an always-on-the-job
attitude can be harmful in the long run. At the least, the people around you will get tired of coming in second to your work, causing
damage to your relationships and eventually leaving you without them. What's more, it might even reduce your effectiveness in
your work — both the mind and body need a break from thinking about and doing the same things all the time to recharge and
keep coming up with fresh ideas.
2. Keep a rational schedule.
Block out all your work and non-work commitments and make sure to allow plenty of downtime and non-work time. Treat nonwork commitments as seriously as you treat working commitments — they are just as inviolable. This is especially true if you're so
busy that you can't reschedule that off-work time.
3. Learn to say “No.”
If you're having trouble keeping on top of everything going on in your life, it may be that you've committed more time than you
have. Often, we don't like to refuse favors, new responsibilities, or even casual requests, for fear of a) looking undependable, b)
upsetting someone, or c) missing out on something. Make a point of seriously considering any request that comes your way, and
double-check your schedule before taking anything else on. When it's too much, don't be afraid to refuse — you won't be doing
anyone any good by taking on tasks that you won't be able to do well because you're too overwhelmed to handle them, or by
accepting social invitations that you're too stressed out to enjoy.
4. Keep it short and simple:
Mails, conversations, meetings, coffee and lunch breaks - these eat away a lot of time. And we will be wondering, how the day has
gone by. Hence simplify your life.
5. Keep it organized.
There's nothing worse than finding yourself faced with overtime or extra working days because you didn't get enough done at
work. I suggest a whole set of organization tips:
•
•
•
Uncluttered desk: My desk has nothing except my computer and phone. Maybe boring but I get things done. My house has
very little out also so there is less cleaning and less dusting.
Give away what I don't use “regularly”: I feel lighter and giving it to someone with a bigger need makes me feel less guilty for
getting rid of good items.
Going paperless: My office is paperless. Need I say more? There's no getting up looking for files, misfiling, paper waste, toner
waste, buying folders, buying paper. Oh, and being able to fax and email documents in seconds saves so much time. It is also green.
Integrity is telling myself the truth. And honesty is telling
the truth to other people. -Spencer Johnson
DIESLITES
6. Batch it.
Batching tasks can be a great way to get more done in less time, whether it's handling your work email or your mail at home. You'll
work faster and better because your mind is only on one thing, and when it's done, you can forget it — so worrying about that bill
you have to pay or that email you should respond to doesn't “spill over” into the rest of your day. You know that your bill will get
paid during your normal bill-paying time, and your email got responded to when you processed your email.
7. Clear your mind.
I used to always have a dreadful list that was always running through my mind of all the things that I needed to accomplish, mainly
work related. So the quicker I can get things into a list or email that I know I will work later, the better off I am. Do whatever it takes
to confine all the things you'd be liable to worry about to a trusted system where you know they'll get taken care of, so you can
spend the rest of your time without worrying.
8. Get it wrong the first time.
Let go of your perfectionism and just do as well as you can in the set time. You may have to go back and fix it up — but you'll be
charged up by knowing the “heavy lifting” is already done. Plus, by forcing yourself to cram the whole job into a short time period,
you'll give yourself a more “global” view that might help you see things you wouldn't have otherwise. Obviously, this isn't going to
apply to every situation.
9. Keep the lines of communication open.
I learned this the hard way when a rough patch of work started to alienate me from my family. Let the people closest to you know
what's going on in your work life when things get hectic, so they don't feel like your lowest priority or worse, suddenly abandoned.
And keep your ears open to hear what they tell you, too — if your spouse or partner, your friends, or your kids start complaining —
or tell you straight out that you're working too much — listen to them. They're generally going to be a better judge of your
behavior than you are.
10. Be honest with yourself.
This is the hardest one, but also the most necessary. Part of your weekly review — or at least every third or fourth one — should be
to ask yourself “Am I happy with all this?” And to follow up by looking at how well you're doing at balancing everything. Be honest
— this is your life we're talking about. If you can't face the hard questions, all the lifehacks and organizing won't mean a thing —
you'll just slide away.
My Work-Life Balance: I have some simple rules to manage work and my personal life.
a)
Prioritize what matters
b)
Ditch what is not important
c)
Rely on support system
d)
Be stingy when it comes to conversation and time.
e)
Always have a conclusion or next steps.
And of course, there is no perfect, one-size fits all balance you should be striving for. The best work-life balance is different for each
of us because we all have different priorities and different lives.
– Contributed by Hitesh Athawasya, ZBH, South Zone.
Of all the feats of skill, the most difficult is that of being honest.
- Marie de Beausacq
14
DIESLITES
FAMILY COLUMN
ABOUT ME AND MY FAMILY
I was born in a small town of Kerala, Cherthala , in 1970. After 2 years of college, I
joined the Indian Air Force in December 1989 Dec and served the country in the
forces till 2005 July. While in IAF I completed my graduation (BA Sociology). Sangeeta,
now the mother of our kids, married me in 1997 and brought new joys to my life – our
son, Rahul, who is in class VII and daughter, Vaishnavi, who is in UKG. Sangeeta was
born and brought up in Orissa and graduated in Sanskrit. Presently a home-maker,
ons of her
her favorite hobby is cooking and of course the kids and I are the patrons
culinary experiments. Our family is not complete without my mother, and mother-ineeta's father..
law - who stays with us after the demise of Sangeeta's
Rahul who is studying in CBSE board, is an averagee student in academics, but is very
interested in sports and arts, and regularly participates in quiz competitions. Rahul is
essionally training in drawing and
a member of the school drama club, is getting professionally
he recently did us proud by achieving first class in the Orchard scholarship exams.
drawing
Vaishnavi, who is only 6 years old, is also an artist in the making. She too likes drawing,
oo has
participates in school dance programs and also in quiz competitions. She too
cleared the PCM scholarship exam.
– Contributed by R. Rajesh, Operations, Cochin.
WEDDING BELLS
NAME
FUNCTIONS
LOCATION
WEDDING DATE
Mangesh Yerunkar
Business Excellence
Corporate
24th February
Pritam Pawshe
Finance
Corporate
13th March
Virat Sharma
Sales
Corporate
25th February
Augustin Saintlydoss
IT
Chennai
21st February
MVS Kishore
Operations
Hyderabad
20th March
Dare to be honest and fear no labor.
- Robert Burns
H U M O R AT W O R K
Values provide perspective in the best of times and the worst.
-Charles Garfield
16
I N N O VAT I O N
NANO GANESH
INDIA MOVING WITH THE SPEED OF CHANGE
It's a story about the leap-frogging India. The other India that is also growing exponentially in technology adoption and aspiration
but often doesn't feature prominently on the radar of big media!
It's a story of innovation amongst farmers in Anand's Sojitra, a village cluster, about 30 km east of Ahmedabad. On a sleepy
summer afternoon in Sojitra, Bhavesh Patel makes a game changing call from his Nokia E-75, but says nothing and hangs up. “Will
it come?” asks one of the villagers. They were all eagerly waiting for water to flow into their fields from a reservoir 10 km away.
Patel had just activated the pump set at the site by making the call.
What if a farmer could switch the motor on or off from the comfort of his home or even from a distant location? The technology
was available. It was only a matter of taking it to the fields. It should be easy to use, weather-proof, small in size and most
importantly, affordable to the farmer. It was Nano Ganesh.
ABOUT NANO GANESH
Nano Ganesh - A revolutionary electronic device manufactured by Ossian Agro Automation, a company working in the field of
rural automation, since last 15 years.
The inventor of this mobile-phone enabled gadget however named it Ganesh first and then prefixed it with 'Nano' after Tata
Motors decided to relocate its Nano factory to Sanand, near Ahmedabad.
Ossian's first products was a device that would work over a range of two kilometers (later enhanced to work over ten kilometers).
This was followed by an advanced remote control (patent pending), and in March 2008, introduced a remote control with
unlimited range, that is, the Nano Ganesh.
A Nano Ganesh instrument is connected to the existing starter. A farmer has to simply dial a number dedicated for a Nano Ganesh
set and then punch his on or off code for the control of the pump set. It can be connected to any existing electrical starter and
motor pumps. Hence, there is no necessity of replacing the pumping set. For higher H.P pumps, it can be connected along with the
protection systems.
The journey was also fraught with obstacles such as R&D-related difficulties as well as problems in conducting field tests for the
products, the constant depletion of funds allocated for R&D, hard-to-come permissions from the Ministry of Communications,
educating farmers about the technology, and frequent requests for enhancements to the products based on market
requirements.
Ethical living is the indispensable condition of all that is
most worthwhile in the world. -Ernest Caldecott
I N N O VAT I O N
The challenges faced before Nano Ganesh
Problems faced by farmers earlier were:
•
load-shedding,
•
frequent interruptions in the supply of electricity,
•
trips to the fields in the night or in the heat of the midday sun, in all weather conditions, fear of scorpion and snake bites,
and the dangers posed by the ever-increasing foray of wild animals such as leopards and wild boar into the fields.
•
a delay in switching off the motor could mean catastrophe.
•
In some places, the terrain posed an obstacle in reaching the motor on time.
An idea that turned into reality
The idea has its roots in Ostwal's childhood when he spent time with his grandfather, a farmer who grew oranges. The senior
Ostwal had to walk deep into his orchard late at night, with a stick and a flickering oil lamp to water the trees. He developed
infections on his feet and had to lose one of his legs. That set Ostwal thinking whether he could do something for farmers so that
they wouldn't have to walk into the fields to water the saplings or plants!
A good education helped him become an engineer and got him a job at Telco. He quit in the mid-eighties, and started working on
his idea. 10 years later he had developed the 'Nano Ganesh'.
Ostwal's simple application is already winning him accolades the world over. Nokia recognised his work at the All Innovators
contest in Barcelona last year with a cash prize of $25,000 and promised to distribute his mobile application to consumers
worldwide. Ostwal is taking advantage of low mobile tariffs and handset prices. Among many of the USPs of the device are their
price tags at $15 - 55 apiece, and ease of use.
– Contributed by Nazneen Shaikh, Editor.
Your ethical muscle grows stronger every time you choose
right over wrong. -Price Pritchett
18
T H E W O R L D O F TATA S
HELPING THEM BUY
Croma has tasted success by establishing itself as an innovator and leader in the
large format electronics retailer space in India
For a company that is barely four years old, Croma is on a roll. There are more than 60 Croma outlets all over India. Since the
opening of its first store in Mumbai in 2006, Croma has rapidly rolled out its large format electronics retail store concept.
Few years back when Croma entered in the electronic business, the market was populated with price-focused local players and
there was limited endeavour to understand the needs of the consumer. Shopping for technology products is an involved process
given the wide variety of brands, products, features and jargon. Therefore, Croma came in with a strong intent to help consumers
in the buying process. This is aptly expressed in the tagline 'We help you buy'.
That the tagline doesn't just remain something that merely sounds nice is a constant endeavour at Croma, where staff is trained to
understand a customer's requirements and recommend products to fit the need. As Croma stores have only employees (or
interns) and no commission agents, customers get to explore the products on display without pushy sales persons breathing
down their necks. And that makes it a perfect electronics shopping destination for the whole family.
The Croma Zip stores, by contrast, attract the young and the restless generation of gadget-lovers. These smaller format stores
focus on more digital offerings such as laptops, cameras, mobile phones, MP3 players, software, gaming and accessories. And
given the target audience, these stores sport a younger look with differently designed fixtures and more energetic
communication. On ground, Croma aims to have a total of 100 stores up and running by 2012.
DIESL has contributed to Croma's success by providing transportation services for its products. DIESL joined hands with Croma in
June 2007, when there were only 6 Croma stores in Mumbai & Pune. DIESL is providing 25 dedicated vehicles for 23 stores and
managing the entire secondary distribution for Croma PAN India. During the occasion of Diwali, when the retail product sales are
at peak, DIESL manages 85 vehicles across Mumbai, Pune, Aurangabad and serves more than 5000 customers for Croma.
– Contributed by Samiya Ali, Editor.
You can't put someone else in charge of your morals.
Ethics is a personal discipline. -Price Pritchett
ETHICS SPECIAL
ETHICS DAY CELEBRATIONS IN DIESL
Mr. J N Tata's birthday, is also celebrated every year as the Founders' Day in all Tata Group Companies.
J N Tata, the founder of Tata Group is also the inspiration behind the Tata Code of Conduct (TCOC), which embodies the value and
principles that govern all Tata companies' and their employees' conduct. In his honour, therefore, DIESL celebrated 3rd March as
the 'Ethics Day'. DIESLites showed their support for Ethics by participating wholeheartedly in the celebrations and the group
activities, across all DIESL offices and Warehouses.
The celebrations started with the CEO's address to all DIESL offices, followed by the address by the Chief Ethics Counsellor, Mr. Anil
Khanna. In the afternoon, Quiz contest was conducted simultaneously across all DIESL Warehouses and offices through email and
Ethics Team was flooded with responses in the next 30 minutes.
Skit Competition was thereafter conducted in corporate and zonal offices. DIESLites enacted situations in warehousing and
transportation service where ethical questions can come up and how a DIESLite is expected to address these situations. In each
location, 1 group was chosen as the winner based on team participation, relevance to theme and content. In the warehouse
locations, poster competitions were conducted under the guidance of the warehouse managers. All the posters were sent to the
Chief Ethics Counsellor and were evaluated on relevance to theme and aesthetics.
Ethics is the activity of man directed to secure the inner perfection of
his own personality. -Albert Schweitzer
20
EXPRESSIONS
MASTI KI PATHSHALA I
Business & Finance
1
2
3
5
4
7
6
8
9
11
10
12
13
14
15
16
17
N.B. There are no spaces between words.
Across
1. rate and efficiency of work
4. ask the bank to advance money
6. money paid for a loan
10. wealth of person or business
12. promise to repair or replace
13. amalgamation of two companies
14. legal agreement
16. total sales of a company
17. share of profits paid to shareholders
Down
2. proof of payment
3. put money into a company or business
5. money paid to owner of copyright or patent
7. part of the capital of a company
8. where shares are bought and sold
9. money lent
11. amount of money spent
14. neither cheque nor credit card
15. money returned
Ethical dilemmas
Life is like
haveriding
a waya of
bicycle.
sneaking
To keep
up on
your
a person.
balanceIf something
smells funny, you
stay must
awaykeep
frommoving.
it. Or help
- Albert
get ridEinstein
of it. -Price Pritchett
EXPRESSIONS
MASTI KI PATHSHALA II
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
The ratio of width of our National flag to its length is?
'Kathakali' is a folk dance prevalent in which state?
Amjad Ali Khan is associated with which of the following musical instruments?
Who invented the BALLPOINT PEN?
Who is the author of the book 'Nineteen Eighty Four'?
Which of the following is not a chief organ of the United Nations Organisations?
The member countries of NAFTA are
Sun Temple is situated at which place?
Which city is called 'White City' of Rajasthan?
'Rosh Hashanah' is the new year's day of which communities?
Which was the 1st non Test playing country to beat India in an international match?
Which football hero was nicknamed "The Sundance Kid"?
The Nobel Prize was first awarded in which year?
Who developed the website yahoo ?
Who is the father of Geometry?
MASTI KI PAATHSHAALA WINNERS
NAME
FUNCTIONS
LOCATION
HL Singla
Operations
Chandigarh
Dharmesh Negandhi
Finance
Corporate
BP Saklani
Finance
Delhi
Suman Kumar
Finance
Delhi
Manish Garg
Finance
Delhi
Vijay Rana
Sales
Lucknow
Nidhi Gupta
Finance
Corporate
Prashant Mudgal
HR
Delhi
Tushar Ghosh
Operations
Corporate
Deepak Agarwal
Finance
Lucknow
BOOKS CORNER
1.
2.
Moon-Face by Jack London
The Slanderer 1901 by Anton Chekhov
Editorial Team:
Ajay Chopra
Jayshree Ahuja
Taruna Garda
Parul Bhutani
Tony John
Madhumanti Ghosh
Samiya Ali
Nazneen Shaikh
Regional Editorial Team:
Ashutosh Yadav(North)
Shripad Kamat(West)
Basudeb Mukherjee(East)
Ramesh C(South)
Designed By:
Vijaya Sawant
It's not hard to make decisions when you know what your values are.
-Roy Disney
22