GRASSROOTS MARKETING

Transcription

June 2015
ADI UPDATE
The GM Accessories Newsletter from Vehicle Outfitters
www.vehicle-outfitters.com
cruise nights
are everywhere across the Northeast
every day. Who is there? Trendsetters,
automobile enthusiasts that make up 15% of the market and to whom
friends, family & neighbors go to for car advice, all generations, families
enjoying each others’ cars & trucks... Why not send a vehicle for a couple of hours every week to
share with your neighbors? They are there to see something special so make sure that you have an
accessorized Special Edition! Your VO TSM can help to utilize display materials. BDC's are the rage
and are based upon establishing a relationship on the internet while a cruise night allows you to
do it the old fashioned way, in person! Do it all, but car guys are supposed to have fun and Cruise
Nights are FUN! Check out some links at www.y2camaro.com & www.hemmings.com. What is your
favorite grassroots project? Share with your TSM so we might help grow it!
GRASSROOTS MARKETING
cruise nights
parades
picnics
sporting events
festivals
concerts
car shows
Vehicle outfitters Territory Sales Managers
Donald Bain - WESTERN MA & VT
[email protected]
413.433.8999
John Brady - NJ
[email protected]
862.268.1600
Paul Campbell - NH
[email protected]
617.413.1839
Melissa Grayson - NY & sW CT
[email protected]
845.392.8157
Raquel Griffin - Southern MA & RI
[email protected]
774.200.8656
Connie Guthier - Upstate NY
[email protected]
518.369.5300
Rene Moloney - NORTHERN BOSTON
[email protected]
508.612.1074
Bill Van Huysen - Connecticut
[email protected]
860.575.5754
Steve Webster - Maine
[email protected]
207.210.2186
“GROW I NG DEA LERS’ ACCESSORY SA LE$ A N D PROFIT$ IS OU R PASSION!”
To subscribe/unsubscribe from this e-newsletter, please send an email to [email protected].
ADI Update • 06/15
Page 1
WINNERS!
CONGRATULATIONS to our Beach Club WINNERS for achieving 110% of GM’s
Accessory Objective from January through June!
Lower your costs when you increase $ale$ - a piece of $50k is not bad!
Congratulations and Thank You for growing your Accessory Profit Center!
john Brady 862-268-1600
AYERS CHEVROLET
BEYER BROS
BUICK-GMC OF MAHWAH
CALLAREMI BUICK-GMC-CADILLAC
CHEVROLET OF JERSEY CITY
JIM SALERNO BUICK-GMC
SCHUMACHER CHEVROLET OF CLIFTON
TILTON AUTOMOTIVE LLC
UNION BUICK-GMC
WIGDER CHEVROLET
MELISSA GRAYSON 845-392-8157
COLANDREA BUICK-GMC, INC.
D’ADDARIO BUICK-GMC
HEALEY CHEVROLET
INGERSOLL AUTO OF PAWLING
MEADOWLAND GMC, INC.
MINCHIN BUICK-GMC , INC.
NEW ROCHELLE CHEVROLET
ROCHE’S GARAGE, INC.
THE KARL CHEVROLET COMPANY
VAIL BUICK-GMC
W.S. HEALEY CHEVROLET-BUICK
WHITE PLAINS BUICK-GMC
DONALD BAIN 413-433-8999
AUTOMOBILE INTERNATIONAL
CERNAK BUICK, INC.
DILLON CHEVROLET
LANGWAY CHEV OF MANCHESTER
raquel griffin 774-200-8656
BEST CHEVROLET, INC.
CENTRAL BUICK-GMC
CLAY CHEVROLET HYUNDAI
LANCE INC. BUICK-GMC
MASTRIA BUICK-GMC
PAUL MASSE CHEVROLET
PRIME BUICK GMC
SIMON CHEVROLET-BUICK, LTD.
connie guthier 518-369-5300
CHRISTOPHER CHEVROLET-BUICK
DE NOOYER CHEVROLET, INC
DEPAULA CHEVROLET
GOLDSTEIN BUICK-GMC
KNIGHT CADILLAC-BUICK-GMC
MALTBIE’S GARAGE COMPANY,INC
MANGINO BUICK
OTTO CADILLAC
PARKER CHEVROLET
PHIL’S CHEVROLET, INC.
RUGE’S GMC
267 Southbridge Road
Charlton MA 01507
rene moloney 508-612-1074
BAKER CADILLAC
C. DAHER’S COMMONWEALTH MOTORS
LONG CADILLAC
SWANSON BUICK-GMC, IN
TUCK’S TRUCKS, INC.
WESTBORO BUICK-GMC
WOODWORTH CHEVROLET-CADILLAC
Bill Van huysen 860-575-5754
BOBS BUICK-GMC OF MILFORD
BUICK GMC OF WATERTOWN
CHEVROLET OF MILFORD
GALLAGHER BUICK-GMC
PARTYKA CHEVROLET INC.
PREMIER CHEVROLET
SCRANTON MOTORS
STEPHEN CADILLAC, INC
TERRYVILLE CHEVROLET, LLC
VALENTI AUTO SALES INC.
VALENTI CADILLAC
steve webster 207-210-2186
CENTRAL MAINE MOTORS, INC.
GAGNON’S AUTO & RV SALES, INC
PRATT CHEVROLET-BUICK
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 2
Vehicle outfitters’
Military Appreciation
Promotion
In support of Military Appreciation Month,
Vehicle Outfitters is offering a 5% Discount on
Accessories for qualifying purchases!
• Vehicle sale must eligible for GM Military Discount
• Proof of sale required
• The 5% Discount is off of dealer price
PO#: ________________________________________________________ VIN______________________________________________
Dealership Name and BAC: ________________________________________________________________________________________
Manager’s Signature: _____________________________________________________________________________________________
Print Name: ____________________________________________________________________________________________________
www.vehicle-outﬁtters.com

800-656-2042

Fax 508-248-9559
VO reserves the right to change, amend, cancel, or revoke any promotion at any time.
 VO’s LMA JUNE fast-start 
Hit 100% of your objective by
June 15th and receive $$’s to be used
towards additional GM Accessories!
Dealer Objective
Hit 100% Obj. by 06/15
$20,000 and up
$1,000.00 in GM Accessories
$12,500 - $19,999
$800.00 in GM Accessories
$5,000 - $12,499
$2,500 - $4,999
PLUS, earn a chance to
win Red Sox tickets!
Reach 100% of your GM Accessories Objective by 06/15/15 and receive the dollar amount indicated in chart above to be used for
additional GM Accessories. Fast Start winners will be entered into a drawing to win Red Sox tickets. For promotion details or more
information please contact your TSM or our office at the number below.

800-656-2042

Fax 508-248-9559
Page 4
june
JUNE lpo wheel Sti-Yu-Ka Special!
22” Wheels for Full Size Trucks & SUVs - 25 earnPOWER points!
Receive 25 earnPOWER points for every 22” LPO Wheel for Full Size Trucks & SUVs ordered in
June and delivered in June & July. LPO Codes: SEW, SEV, SF1, SF0
Other points will be awarded for:
earnPOWERRetained LPO
Pts.
Accessory or Package NameLabor Hrs.Code
25
Bedliner for All Trucks
0.5
VZX
10
Cruze Chrome Edition
1.9
PCX
10
Equinox Fog Lights
1.2
S3U
10
Malibu Splash Guards
0.7
VQK
10
Regal Splash Guards
0.7
VQK
10
Silverado/Sierra Tonneau Cover
0.2
5JY
10
Terrain Grille
1.0
VAT
10
Tahoe/Suburban 6” Assist Step - Black
0.5
RVQ
10
Tahoe/Suburban 6” Assist Step - Chrome
0.5
VXH
25 earnPOWER points!
22” Wheels for Full-Size
Trucks & SUVs:
SEW, SEV, SF1, SF0
The earnPOWER points (value $1 each) will be awarded to the person or persons responsible for ordering LPOs
after VO has received the actual order for each vehicle from GM.
Points awarded for LPO orders
placed in June and delivered in
June/July.
Leasing and LPOs go hand in hand! LPOs are:
99 Ordered during the vehicle order process
99 Fully residualized (listed on the Monroney label)
99 Covered by the New Vehicle Warranty
99 Included in floor plan
99 Provided by Vehicle Outfitters and installed by dealer
with labor paid through warranty system similar to PDI
Check The Box  and Earn!
Please contact your TSM or call our office for more information.
Dealer Name: ___________________________________________________________________ BAC: ___________________________
Participant’s Name: ______________________________________________________________________________________________
Participant’s earnPOWER Account Email: _____________________________________________________________________________

800-656-2042

Fax 508-248-9559
VO JUNE PERFORMANCE EXHAUST PROMOTION!
This month, Purchase any performance exhaust system &
get a smoke hood protector or vent visor at no charge!
BORLA EXHAUST SYSTEMS
®
available for:
Silverado - Tahoe - Suburban
Sierra - Yukon - Yukon XL
Escalade - Escalade ESV
THE SOUND
OF GREAT
PERFORMANCE
Nothing sounds quite like a
Borla Exhaust System. And
Borla®
Side Exit
when
yourDual
customers
addCatone
Back Exhaust System
to Escalade or Escalade ESV,
they'll add great performance
for hauling, towing and
everyday driving, too. A choice
of Black Chrome or Bright
Chrome Exhaust Tip Kits adds
visual flair to the sound of
great performance.
PART NAME
VEHICLE
PART #
Borla Performance
Exhaust 6.2L
Dual-Side Exit
Escalade
19329324
Borla Performance
Exhaust 6.2L
Dual-Side Exit
Escalade ESV
19329325
Borla Performance
Exhaust Tip Kit, Bright
Chrome
Escalade,
Escalade ESV
19303347
Borla Performance
Exhaust Tip Kit,
Black Chrome
Escalade,
Escalade ESV
19303348
Borla® Dual Split Rear
Cat-Back Exhaust System
Borla Performance Exhaust Dual-Side Exit
Bright Chrome Exhaust Tip Kit
SOURCED BY
CONTACT YOUR ADI TODAY TO ORDER NOW!
Non-GM warranty. Warranty by Borla. Call 1-877-462-6752 for more information.
Turbo Stage Exhaust Upgrade
Packages for Sonic
Black Chrome Exhaust Tip Kit
HEAR IT TO BELIEVE IT! Compare Borla exhaust
options for the Silverado/Sierra vs. the stock
exhaust: https://youtu.be/LaG8o_2p9-w
Exhaust Upgrade Packages
for Camaro
YOUR
CHOICE - NO
CHARGE WITH
EXHAUST SYSTEM
PURCHASE!
Page 6
JUNE 2015
gm accessories
sales manager
Bonus Program
Chevrolet  buick  gmc  cadillac
This program is intended to reward those Dealer Managers that most influence Accessory Sales.
Enrollment: All enrollment selections made during the previous 2015 GM Accessories Sales Manager
Bonus Programs will automatically carry over for the June program. Enrollment changes can be made via the
GM earnPOWER site, located in GM Global Connect.
Program Period: June 2, 2015 – June 30, 2015
How it works: Dealer Managers who qualify under the GM Accessories Sales Manager Bonus Program
will qualify for a payout in earnPower Rewards only if the dealership meets or exceeds the following for the
month of June:
1. LEVEL 1 SALES MGR. BONUS: $15 per eligible delivery
Dealerships that achieve Level 1 will earn a payout equal to $15 per eligible delivery during the
Program Period. To earn a payout under Level 1, the Dealer must meet or exceed the Dealership’s
Accessories Sales Objective for the month of June 2015.
OR
2. LEVEL 2 SALES MGR. BONUS: $20 per eligible delivery
Dealerships that achieve Level 2 will earn a payout equal to $20 per eligible delivery during the
Program Period. To earn a payout under Level 2, the Dealer must meet or exceed both (i) the
Dealership’s Accessories Sales Objective for the month of April 2015, AND (ii) the Dealership’s New
Vehicle Retail Sales Objective for the month of June 2015.
*June 2015 Accessories objectives are based on specific criteria; Dealer objectives are determined by combining all divisional
objectives within the BAC.
For promotion details, contact your DSM or call us at the number below.
For Enrollment / Allocation questions call 877-878-3564
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 7
a big deal for
small businesses!
Is your customer’s vehicle used in the
daily operation of his or her business?
If so, they may be eligible to receive up
to $1,000* in FREE ACCESSORIES
to get their new vehicle work-ready!
2015 BUSINESS CHOICE PROGRAM
ELIGIBLE VEHICLES
$400 Accessories Cash Allowance
$1,000 Accessories Cash Allowance
1500 Silverado/Sierra
Colorado/Canyon
2500 Silverado/Sierra
3500 SIlverado/Sierra
To be eligible, Business owners must (1) use the vehicle in the day-to-day
operation of their business, and not solely for transportation purposes; and
(2) must also provide one of the following eligible business documents
identifying them as the owner of the business:
• GM Fleet Account Number (FAN)
• DBA (Doing Business As)
• Sales Tax License
• State Business License or State/Federal Business Tax ID Certificate
• State Occupational License for Trade
(For example: plumbers, electricians,
contractors, etc.)
• Municipalities (in lieu of bid assistance, vehicle must be in the name of
the municipality)
• Municipal Business License
• Prior-year Schedule C (Form 1040) or
Schedule F (Form 1040-farmers only)
• Crop or Livestock Insurance
• Federal Land Use Restriction and/or
Land Grant Subsidiary Documentation
• Commercial General Liability Insurance Policy/Public Liability Insurance
Policy and/or Workmen’s Compensation Insurance Policy
• State or Federal Authorized Business
Website (must have .gov website address)
• Pocket List of Railroad Officials Guide
(only eligible when Railroad Operators
Incentive is not used)
• 2011 Business Tax Forms
• Timber Registration Number
• Agriculture ID
• Farmer’s General Liability Insurance
• Articles of incorporation
• TAX Form 1120-S
• TAX Form 1065
Sales Consultants & Sales Managers receive GM earnPOWER Points for each qualifying
Chevrolet & GMC Accessories claim submitted within the 2015 Business Choice Program!
*Not valid with all offers. See dealer for details. Take delivery by 9/30/15. The 2015 Business Choice Program is valid
from October 1, 2014, through September 30, 2015. This program may not be compatible with other offers or incentive
programs. Consult with your Chevrolet or GMC Dealer for program compatibility and other restrictions. For complete
program requirements, including information regarding offers, vehicles, equipment, options, warranties and ordering
information, consult your Chevrolet or GMC Dealer or visit www.gmfleet.com.
Product News
NEW GM FINANCIAL HARD ADDS list
Dealer Installed Options List (hard adds)
All hard adds included in the MSRP must be supported by dealer invoices and/or repair orders. Dealer
installed options are limited to GM Accessories only. If an eligible GM Accessories item(s) is installed on a
leased vehicle, the associated dollar amount shown below may be added to the MSRP for residual calculation.
As of May, 2015, Full Leather Seating has been eliminated from the Dealer Installed Options List (hard adds).
Yes, you can promote accessories on lease sales!
NEW Side Window Deflectors and
Hood Deflectors from lund!
Help protect your customers’ vehicles in style! Several
new products have recently been added for many
vehicles (full list on the next page). New sell sheets
are available on the AIC in the Sales/Marketing Associated Accessories section.
PRODUCT UPDATE: Lund will be making a running
change for the full size truck and full size SUV In Channel
Side Window Deflectors. The new design will have a full
length flange with 3M tape for a more secure attachment to the window channel.
Tape-On Side Window Deflectors
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 9
Product News
SILVERADO SPECIAL EDITION GUIDE
To assist dealers in marketing and ordering the
various Special Editions, Chevrolet has developed a
Special Edition Playbook. Included in the playbook
are the following:
• Hero Cards for each edition
• Price walk with pop-equipped model
• Pattern Order information for easy ordering
Contact your Chevrolet District Sales Manager for
more information.
silverado/sierra navigation upgrade - NEW!
Add navigation functionality
to the Silverado’s or Sierra’s
audio system with this
Navigation Antenna Cable.
This accessory converts an
I05 radio to an I06 radio.
Add
Factory Navigation
to your 2015 Silverado
or Sierra!
art #:
P
23231646
Dealer Cost: $682.50
Install Time: 1.0 hour
MSRP:$975.00
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 10
New Products
NEW Side Window Deflectors and Hood Deflectors from lund!
PART #
ACCESSORY
BUICK
19260737
In-Channel Side Window Deflector Smoke Black
19260730
Hood Deflector Smoke Black
19260738
19260731
Hood Deflector Smoke Black
19331059
Hood Deflector Chrome
19303452
Aeroskin™ Hood Deflector Smoke
19329338
Aeroskin™ Hood Deflector Chrome
19303453
19329339
19303454
In-Channel Side Window Deflector Smoke
GMC
19329342
19329343
19329344
Bug II Hood Deflector Smoke
19329345
Bug II Hood Deflector Chrome
19329346
Aeroskin™ Hood Protector Smoke Black
19329347
Aeroskin™ Hood Protector Chrome
19329348
Hood Protector Smoke Black
19329349
Hood Protector Chrome
19329351
19329350
CHEVROLET
19331066
19331067
19331074
Tape-On Side Window Deflectors Chrome
19331075
Tape-On Side Window Deflectors Chrome
19331064
19331065
19331068
19331069
19331062
Aeroskin™ Hood Deflector Smoke Black
19331063
19331070
19331071
19303454
19329340
19331060
Aeroskin™ Hood Deflector Smoke Black
19331061
19331073
VEHICLE
MRSP
INSTALL
2012-16 Buick Regal
2012-16 Buick Regal
2012-16 Buick Verano
2013-2015 Buick Enclave
2013-2015 Buick Enclave
2013-2015 Buick Encore
$89.00
$79 .00
$89.00
$79 .00
$140.00
$79.00
$139.00
$79.00
$139.00
$89.00
0.4 hr
0.3 hr
0.4 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
2015 Sierra HD
2015 Sierra HD
2015 Sierra HD
2015 Sierra HD
2015-16 Yukon/Yukon XL
2015-16 Yukon XL
2015-16 Yukon
$89.00
$159.00
$95.00
$165.00
$89 .00
$159.00
$95.00
$165.00
$89.00
$89.00
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
2015 Chevrolet Silverado HD
2015 Chevrolet Silverado HD
2015 Chevrolet Silverado LD/HD Double Cab
2015 Chevrolet Silverado LD/HD Crew Cab
2014-15 Chevrolet Silverado 1500
2014-15 Chevrolet Silverado 1500
2015-16 Tahoe/Surburban
2015-16 Tahoe/Surburban
2013 -2016 Chevrolet Traverse
2013 -2016 Chevrolet Traverse
2015 Chevrolet Trax
2015 Chevrolet Trax
2015 Chevrolet Trax
2015–16 Impala
2015–16 Impala
2015–16 Impala
2015–16 Malibu
$95.00
$165.00
$115.00
$115.00
$95 .00
$165.00
$95.00
$165.00
$80.00
$140.00
$80.00
$140 .00
$89 .00
$89.00
$80 .00
$140.00
$80.00
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
0.3 hr
Contact your ADI for availability. Images are for representation purpose only. Actual product may differ.
Page 11
New Products
new for chevy colorado
18 Inch Wheel Kit, Black Finish
Give your Colorado a rugged, yet stylish look with a set of these
18 Inch Black Wheels. These wheels are featured in the Colorado
GearOn Special Edition Package.
Part #: 23343591
Install Time: 0.3 hrs
LPO Code: SKY (Colorado GEARON Special Edition)
Molded Hood Protector
Deflect road debris and insects while helping to shield
the hood of your Colorado from stone damage with this
custom-designed Molded Hood Protector. It’s available
in Smoke and provides a precise fit by following the
contour of your hood.
Part #: 23246405
MSRP: $125
Install Time: 0.4 hrs
Front & Rear Floor Liners
Premium Floor Liners take All Weather Floor Mat coverage even further with raised edges to follow and protect
floor and trim contours. They feature a textured, antislip pattern that traps debris and water while providing
optimum carpet coverage.
LPO Code: RIA (Front & Rear)
Part #23343573 - Floor Liner, Black, Chevy Front
MSRP $100
Part #23227120 - Floor Liner. Black, Crew Cab Rear
MSRP $80
NEW!
LPO Code:
RIA
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 12
New Products
new for traverse
Integrated Cargo Liner
Mounting to the rear of the third-row seats, this integrated cargo
tray allows folding the third-row seats flat to carry larger cargo
without the need to remove the tray. Keeping the tray in place also
protects the third-row seatback and doesn’t require removal from
the vehicle when carrying third-row passengers.
Part #: 23190662
MSRP: $125
Install Time: 0.1 hr
LPO Code: CAV
NEW LPO! BLACK PACK - PCQ for silverado
2015 Silverado LD Crew & Double Cabs
Check the box! Available in the Order Guide on June 11, 2015. New
LPO for Silverado - PCQ - “Black Pack” ($500 OPD) includes:
SEW Black Wheel (22” CK160)
RVQ Black Assist Step (Black 6”)
LPO Code: PCQ
NEW!
LPO Code:
PCQ
Charlton MA 01507
Phone: (800) 656-2042
Fax: (508) 248-9559
Page 13
DESIGNED.
NOT JUST MEASURED.
ALL-NEW PREMIUM FLOOR LINERS FOR COLORADO
Substantial Carpet Coverage for
BETTER PROTECTION
GM-Engineered for a
BETTER FIT
The Right
COLOR MATCH
Easy-to-Remove, Patent-Pending
TWO-PIECE REAR FLOOR LINER
Push-and-Click
ANCHORING SYSTEM
The right fit for your floor is important. It's why Chevrolet Accessories' All-New Premium
Floor Liners for Colorado represent the difference between measuring and designing.
Some companies may simply measure and fit their floor liners to Chevrolet Colorado pickup.
That’s just the start for GM engineers, who designed Colorado’s Premium Floor Liners
using proprietary virtual design data to ensure a consistent fit to the cab floor. That means
precision coverage around the interior trim, driver pedals, seat tracks and door jambs for
substantial carpet coverage and better overall interior protection.
COLOR
Great Looks with
OUTSTANDING TRACTION
POSITION
CAB STYLE
PART NUMBER
MSRP1
Jet Black
Front
All
23343573
$100.00
Jet Black
Rear
Extended
23227122
$80.00
Jet Black
Rear
Crew
23227120
$80.00
Also available as LPO (RIA)
THE RIGHT FIT FOR YOUR FLOOR.
See your Chevrolet Dealer for full details or visit chevrolet.com/accessories for the complete Chevrolet Accessories portfolio.
1 Manufacturer’s Suggested Retail Price. Tax and installation extra. Price subject to change without notice.
GM, the GM logo, Chevrolet and the Chevrolet logos, and the slogans, emblems, vehicle model and accessory names, vehicle body and accessory designs and other marks appearing In this
material are the trademarks and\or service marks of General Motors, its subsidiaries, affiliates or licensors. ©2015 General Motors
PRECISION ENGINEERED.
BECAUSE “CLOSE ENOUGH” NEVER IS.
Substantial Carpet Coverage for
BETTER PROTECTION
Precision Engineered for a
BETTER FIT
ALL-NEW
PREMIUM FLOOR LINERS
FOR CANYON
The Right
COLOR MATCH
Great Looks with
OUTSTANDING TRACTION
Precision. It’s the difference between measuring and designing. Some companies may
simply measure and fit their floor liners to your vehicle. But GM engineers focused on
every aspect of making GMC Canyon’s all-new Premium Floor Liners the ultimate in interior
protection — with an expansive list of benefits you can see and feel.
Easy-to-Remove, Patent-Pending
TWO-PIECE REAR FLOOR LINER
COLOR
POSITION
CAB STYLE
PART NUMBER
MSRP1
Cocoa
Front
All
23343575
$100.00
Jet Black
Front
All
23343574
$100.00
Cocoa
Rear
Extended
23227123
$80.00
Cocoa
Rear
Crew
23227121
$80.00
Jet Black
Rear
Extended
23227122
$80.00
Jet Black
Rear
Crew
23227120
$80.00
Also available as LPO (RIA)
For more information on these and other GMC Accessories, visit gmc.com/accessories.
Push-and-Click
ANCHORING SYSTEM
1 Manufacturer’s Suggested Retail Price. Tax and installation extra. Price subject to change without notice.
GM, the GM logo, GMC and the GMC logos, and the slogans, emblems, vehicle model and accessory names, vehicle body and accessory designs and other marks appearing In this
material are the trademarks and\or service marks of General Motors, its subsidiaries, affiliates or licensors. ©2015 General Motors
Solutions for your Accessories Sales
Solutions...
Trucks are where it's
at! Low fuel prices, great utility, fabulous product from
Colorado/Canyon to Silverado/Sierra to HD, something
for everybody! Fun with function. Lifestyle Marketing
display? Trucks pulling a boat or camper, hauling some
dirt bikes, kayaks, paddle boards...
Business Choice is the best incentive of its kind in
the industry. Are you taking advantage? Do you need
a refresher course on why & how it works?
LPOs on every vehicle increase retained labor $'s,
create added value for the customer, and make
leasing easier. LPOs + LEASE = GROSS
Perfomance parts Cruise nights let your
customers know that they can personalize their
Camaro/Corvette etc. with Genuine GM Accessories!
Color-keyed brake calipers, Exhausts, Wheels, ... !
June is the month for Weddings, Congratulations
Melissa & Gary, graduations, Flag Day, end of school,
beginning of summer, vacations, busy times & great
times to use a new or new to you vehicle. Enjoy the
good weather as we have paid our dues this year!
Beach Club rewards! Congratulations to all that
have hit 110% + during January - May.
Fast Start returns in June with the opportunity to
earn additional accessories at no cost increasing your
profit and flexibility to put a deal together or create a
lower cost Special Edition.
CONGRATULATIONS to
Copeland Chevrolet
on their Big 1 Anniversary!
HAPPY BIRTHDAY Melissa Grayson, Connie Guthier, John Brady, Steve Webster, Wilfredo Alvarado!
FREE WEBINAR!
How To Win at Leasing Pickups
Wednesday, June 17 at 2 p.m. ET
Pickups and leases didn’t use to mix. Truck leases traditionally are a harder sell and often don’t
offer the same per-vehicle F&I profit opportunities as a sale. But benefits of leasing, like getting the
customer back to the dealership sooner and making a high-ticket purchase more affordable, can
make a lease on a pickup worthwhile for a dealership.
Thanks in part to smart F&I managers who know how to pitch the attractive leases that lenders are
offering, leasing’s share of the pickup market is on the rise. Is your dealership getting a share?
Sign up for this Automotive News free webinar to hear how, and when, F&I or sales managers can
make leases an effective and profitable alternative for pickup shoppers.
To Register: www.autonews.com/section/webinar01
Great Time for Car Dealerships to Host Customer Clinics
Spring is a great time for a car dealership to hold a customer service clinic. Many
customers during the winter season have had only the required maintenance done
on their cars, if any. Clinics help them become familiar with proper car care. An
added benefit of service clinics: I don’t remember ever holding one that didn’t result
in at least one vehicle sale. Read more here:
http://wardsauto.com/dealers/great-time-car-dealerships-host-customer-clinics
Page 16
The King of Bedliners
The entire team at Ayers Chevrolet lived up to
their motto; “It’s easy at Ayers” and made it easy for
their customers to protect their truck with a genuine
GM Bedliners because they know that over 9 out of 10
Truck customers want bed protection.
They also know that genuine GM Bedliners are resistant
to impact, abrasion and fading, plus genuine GM
Bedliners are covered under the New Vehicle Warranty.
The Ayers team used an “assembly line” format to drop
a GM Bedliner in all the trucks on their lot, plus add an
addendum label to the window sticker
In 1 week, they up-fitted 37 trucks, making them the
“Kings of Bedliners.”
Please contact your Territory Sales Managers for all the
features and benefits of using genuine GM Bedliners vs.
aftermarket or spray-in Bedliners, and also to provide
you with an estimated GM Bedliner Profit Opportunity.
Who wants to be the
“King of Bedliners” for June?
Accessorized Silverado with decals at
CLAY CHEVROLET!
Chrome Accessorized Silverado with decals at
MANGINO CHEVROLET.
Black on Black Silverado at MANGINO CHEVROLET.
MANGINO CHEVROLET using accessory decals!
Page 17
Lifestyle Marketing at PAUL MASSE GMC SOUTH!
Chevrolet Display at GENGRAS CHEVROLET.
Eye-catching Colorado at HANDY CHEVROLET.
“Storm Trooper” Silverado at ROSS Chevrolet.
Chevy Cup Award for May at PRIDE CHEVROLET!
Dressed up Colorado and Silverado at pride Chevrolet.
Page 18
Chrome Bodyside Molding, Mirror Caps, Door Handles,
Assist Steps, Hood Protector, and Tool Box dress up this
hot red Silverado at northstar Chevrolet.
Black Fender Flares, Black 6” Steps, Black 22” Wheels,
Tonneau Cover and Stripe Graphics put the finishing
touch on this Sierra at della buick gmc.
Left: Chevrolet honors best Chevrolet with ceremony/celebration and award presentation.
Right: This special edition Silverado sold in a flash with Black/Silver 22” Wheels, 6” Chrome Steps, Black Tow Hooks,
Tonneau Cover, SIde Window Deflectors, and Black Grille with Black Bowtie Emblems.
Tina’s
Midnight Edition
silverado at
best chevrolet
Page 19
TOP DEALERS MAY 2015
 all dealers HIT GM sales OBJECTIVE 
Top 10 overall - may
Top 10 LPO - may
QUIRK CHEVROLET (BRAINTREE)
HURD AUTOMALL, LLC
SPRINGFIELD AUTO SALES
O’CONNOR BUICK-GMC
PORTSMOUTH CHEVROLET
DEPAULA CHEVROLET
GRAND PRIZE CADILLAC-GMC
INGERSOLL AUTO OF DANBURY
DIAMOND CHEVROLET, INC.
PARAMUS AUTO MALL CHEVROLET
HURD AUTOMALL, LLC
MARTY’S GMC SALES & SERVICE
SCRANTON MOTORS
Top Dealers By Sales Rep
Diane Murphy - REgional mgr.
203-331-7398
DONALD BAIN 413-433-8999
CAPITAL CITY AUTO MART
BALISE CHEVROLET-BUICK-GMC
CENTRAL CHEVROLET
BEDARD BROS. CHEVROLET
MCMAHON CHEVROLET-BUICK
HANDY CHEVROLET
BOB PION BUICK-GMC
BURKE CHEVROLET
WELLS RIVER CHEVROLET
MELISSA GRAYSON 845-392-8157
INGERSOLL AUTO OF DANBURY
MINCHIN BUICK-GMC , INC.
HEALEY CHEVROLET
INGERSOLL AUTO OF PAWLING
WHITE PLAINS BUICK-GMC
THE KARL CHEVROLET COMPANY
D’ADDARIO BUICK-GMC
rene moloney 508-612-1074
DIAMOND CHEVROLET, INC.
HERB CHAMBERS CHEVROLET
HERB CONNOLLY CHEVROLET
C. DAHER’S COMMONWEALTH MOTORS
PRIDE CHEVROLET, INC.
DURAND CHEVROLET
GREATER LOWELL GMC
LIBERTY CHEVROLET, INC.
MOORE GMC TRUCK, INC.
COLONIAL CHEVROLET WEST, INC.
Sean Sugrue - regional mgr.
617-823-2067
john Brady 862-268-1600
PARAMUS AUTO MALL CHEVROLET
UNION BUICK-GMC
HAWTHORNE CHEVROLET
TILTON AUTOMOTIVE LLC
BROGAN CADILLAC
BUICK-GMC OF MAHWAH
CALLAREMI BUICK-GMC-CADILLAC
WIGDER CHEVROLET
JIM SALERNO BUICK-GMC
AYERS CHEVROLET
raquel griffin 774-200-8656
QUIRK CHEVROLET (BRAINTREE)
HURD AUTOMALL, LLC
PAUL MASSE CHEVROLET
MARTY’S GMC SALES & SERVICE
VENDETTI MOTORS, INC.
CERRONE CHEVROLET BUICK GMC
CLAY CHEVROLET HYUNDAI
LANCE INC. BUICK-GMC
MASTRIA BUICK-GMC
COPELAND CHEVROLET
Bill Van huysen 860-575-5754
SCRANTON MOTORS
BUICK GMC OF WATERTOWN
TERRYVILLE CHEVROLET, LLC
RICHARD CHEVROLET, INC.
CARGILL CHEVROLET COMPANY, IN
PARTYKA CHEVROLET INC.
JACKSON CHEVROLET COMPANY
BOBS BUICK-GMC OF MILFORD
NORTHWEST HILLS CHEV-BUICK-GMC-CAD
STEPHEN CADILLAC, INC
paul campbell 617.413.1839
BERLIN CITYS CHEVROLET-BUICK
QUIRK CHEVROLET (MANCHESTER)
QUIRK BUICK-GMC
HOLLOWAY BUICK-GMC-CADILLAC
TULLEY BUICK-GMC
connie guthier 518-369-5300
DEPAULA CHEVROLET
KNIGHT CADILLAC-BUICK-GMC
MANGINO CHEVROLET
GOLDSTEIN BUICK-GMC
MANGINO BUICK
SAWYER CHEVROLET
D’ELLA BUICK-GMC-CADILLAC
PARKER CHEVROLET
BILL MCBRIDE CHEVROLET INC.
steve webster 207-210-2186
BILL DODGE AUTO (WEST BROOK)
QUIRK CHEVROLET (PORTLAND)
WEIR’S MOTOR SALES, INC.
FULLER CADILLAC-GMC TRUCK
DARLING’S CHEVROLET
EMERSON CHEVROLET-BUICK
CHARLIES CHEVROLET
CENTRAL MAINE MOTORS, INC.
VARNEY CHEVROLET
Page 20

GRASSROOTS MARKETING

Transcription

Similar documents

fantastic five! - Want Ad Digest Classifieds

AND PAY ON THE SPOT! - Choose your Merchandiser edition

4TH ANNUAL KAMLOOPS

September 2012

Golf - Mental Health America in Montgomery

our Auto Dealer Reference List.

Top 100 Best Dealerships to Work For

March April 2015 - Mississauga Classic Car Club

2015 cruze ls 1sa 2015 cruze lt 0% for 84months

ZZ572/720R - Crate Engine Depot