The credit union internet coupon has worked wonders for

Decreasing loan portfolio balance sheet
Inability to penetrate new vehicle loan market
Inform members of CU financing before they purchase a vehicle
Low retention of CU auto loan pre-approvals
Capture additional auto loan volume through refinancing
Develop deeper relationship with existing members
Lack innovative promotions to encourage viral marketing
Ineffective at communicating with members through social media
That’s simple . . .
cuautocoupon!
$300 OFF YOUR BEST PRICE (New/Pre-Owned Vehicle Purchase )
Present coupon at any point in time during price negotiations
Promote CUs existing auto loan rates; or
Offer discount to be applied against existing CU rates
10% savings on next service, parts or accessories purchase
CU Contacts Member
Discount Coupon
Member
To Discuss Finance
Exclusively for
Completes Form
Options/Terms
CU Members
& Prints Coupon
* Loan Promotions
* Pre-Approvals
Member Accepts CU
Financing Prior To
Visiting Dealer
Member Redeems
Coupon At
Participating
Dealership
CU Loan Application Page Instantly Presented To Member
CU Contacts Member
Discount Coupon
Member
To Discuss Refinance
Exclusively for
Completes Form
Options/Terms
CU Members
& Prints Coupon
* Loan Promotions
* Pre-Approvals
Member Redeems
Member Accepts
Coupon with
CU Financing
Credit Union
CU Loan Application Page Instantly Presented To Member
Discount Coupon
Member
Exclusively for
Completes Form
CU Members
& Prints Coupon
Member Redeems
Coupon At
Participating Dealership
CU Contacts
Member To Cross-Sell
CU Products/Services
Member Saves Money
CU Builds
Stronger Relationship
with Member
 Auto Loan Performance
Existing: does not know when a member is in the market to purchase a vehicle
CUAC: real-time access to members in the market to purchase using reverse marketing
Existing: minor relevancy with dealerships in new vehicle purchase market
CUAC: build relationships with dealerships to enhance relevancy & fund more loans
Existing: challenged to educate members about benefits of auto loan refinancing
CUAC: allows CUs to successfully promote refinancing to a vast amount of members
 Marketing
Existing: token giveaways (gas cards) & gimmicks that are ineffective
CUAC: substantial savings for members that are in-demand & highly effective
Existing: overused methods that lack innovation resulting in insufficient member activity
CUAC: innovative reverse marketing approach that encourages viral marketing
 Data Mining
Existing: members that may purchase a vehicle in the next 6-12 months
CUAC: members that will purchase a vehicle in the next 30 days
Existing: repetitive and overused data provided by 3 rd party vendors
CUAC: real-time data provided directly to the credit unions from their existing members
Existing: requires a significant amount of resources with low success rate
CUAC: limited amount of staff and marketing effort with higher success rate
 Value To CU Membership
Existing: majority of CU auto loan promotions are of little value to members
CUAC: tangible savings that are extremely valuable and highly sought after
Existing: to receive premium pricing requires bundling of CU products/services
CUAC: acquiring coupon discount is simple and free of charge to member
Existing: contact with member is practically non-existent after financing process is completed
CUAC: service coupon allows CU to remain relevant throughout the life of the vehicle
―More and more consumers are making digital coupons a part of their
shopping routine, accessing them across the entire digital domain—
including the Web, in social media, with consumer electronics, via their
mobile phones, etc. At the same time, brand marketers are increasingly
engaging with consumers via digital offers, wanting to influence shoppers
throughout their path to purchase.‖
―With the continuing weakened
economy, growing online and
mobile access by consumers, an
increasingly deals-oriented society
and rising food prices, we expect
consumers will increasingly look to
digital coupons as an effective
means to cut costs and save money.‖
source: Steven Boal, CEO of Coupons.com Incorporated;
retailsales.com – ―Even After Recession, Shoppers Still Love Coupons‖ (3/22/11)
 Consumers who are deciding which dealership to shop at said price (78%) and trust (70%) were their
most important factors. (1)
 In 2012, 92.5 million consumers used online coupons and codes. That’s 10.6% higher than the 83.6
million consumers who had redeemed the coupons and codes by the end of 2010. (2)
 78.3% of consumers reported using coupons regularly in 2010, up 14.7% from pre-recession levels
(2)
 Overall coupon redemption grew 3.1%, to 3.3 billion dollars in 2010. (2)
 96.8 million adult Internet users will use online coupons in 2013.
(2)
 The consumer who prints digital coupons has an average household income of $105,000, a 26% higher
income level than the U.S. average. (3)
(1) source: TrueCar, Inc. buying behavior study (Feb’11)
(2) source: eMarketer.com
(3) source: Experian
“cuautocoupon is an effective loan generating tool. This program saves our members
money while providing us with real-time knowledge as to when our members are shopping
for a car. This improves the opportunity for us to close more auto loans.”
- Bethpage FCU
“We are very pleased with the discount coupon that we are offering our members through
cuautocoupon. This gives us a great tangible benefit to offer our 25,000 members. Not only
has it brought in new loan business, but it gives us an incentive that we can track on a
daily basis.”
- Island FCU
“The Internet Coupon Program has been a great benefit to several hundred of our members
by allowing them to save money in the car purchase process. It has also benefitted the
Credit Union by alerting the lending area to which members are shopping for a car so that
we can contact them to get a pre-approval and to assist in additional credit needs.”
- Nassau Financial FCU
“The internet coupon program has brought us a good amount of extra customers! Thanks
to the credit unions and cuautocoupon!”
- Competition Toyota Scion of Middle Island
“cuautocoupon is the best marketing value for dealers by far. ”
- Herbee Dodge Chrysler Jeep
“The credit union internet coupon has worked wonders for our dealership. We have sold
cars to more credit union members because of this promotion as well as the low financing
rates and lease specials that the credit union’s offer. We are happy to be part of this
program.”
- Paul Conte Chevrolet