Media audiences in the Republic of Moldova

Transcription

February 2004
Survey
Media audiences in the Republic of Moldova
(survey commissioned by the Independent Journalism Center from IMAS-Inc Chisinau)
Research methodology
The general method used in this survey is based on day-after-recall interviews. The gist of this method is that
interviewees are asked, in a face-to-face home interview, to recall what TV stations they watched, what radio
stations they listened to, and what publications they read on the day before.
The objective of the present survey was to assess the audiences of TV and radio stations, dailies, weeklies and
monthlies in the Republic of Moldova. The audiences of both nation-wide as well as regional and local media
were measured.
The population of the survey is represented by the population of the Republic of Moldova aged 14 and above
(2,859,582 people). The sample is representative of this population. Interviews were conducted in the course of
14 days (October 16-29, 2003). Thus, the recorded audience covers two full weeks (16-22 October and 23-29
October).
In the first phase a probabilistic, stratified sample was designed. The following are the stratification criteria:
1. geographical area
–
residence (urban-rural), size of urban communities (2 types), type of rural communities (commune village/member village)
–
The sizes of urban and rural strata were calculated proportionally to the number of population as per
data supplied by the Department of Statistics of Moldova.
Within adjusted strata, communities (61) were selected randomly based on a table with random numbers.
In each community, a number of sampling points were identified, so that the maximal number of interviews
in a sampling point would be 8. The families to be interviewed were selected by the method of random route,
based on a statistical step.
In order to allow for comparisons between days of the week, all daily samples must have the same dimension
and the same socio-demographic structure. Therefore, we used share sampling. That is, the total number of
interviews in each community was divided, in the second phase, into days and shares. The shares were designed
along the following characteristics:
sex
age
urban/rural residence
The shares were designed based on data supplied by the Department of Statistics of Moldova and the data
obtained from surveys conducted by IMAS Inc in the last year on representative samples in the entire country.
Daily samples were of 79 people. Since the survey went on for two weeks, each day of the week was matched
by a sample of 158 people. The entire sample was 1097 people. The accuracy of measurements, and hence the
margin of error, depend on the rate of an event’s occurrence (i.e. the value that the measured indicator assumes)
and on the size of the sample or the sub-sample to which the corresponding rate refers. The table below shows
error margins for each sub-sample used.
Share
Sample size
99%
95%
90%
85%
80%
75%
70%
65%
60%
55%
50%
1%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
?
?
?
?
?
?
?
?
?
?
?
one day
157
1.6% 3.4% 4.7% 5.6% 6.3% 6.8% 7.2% 7.5% 7.7% 7.9% 7.9%
2 days
(weekend)
315
1.1% 2.4% 3.3% 4.0% 4.5% 4.8% 5.1% 5.3% 5.5% 5.6% 5.6%
5 days
(working)
782
0.7% 1.5% 2.1% 2.5% 2.8% 3.1% 3.2% 3.4% 3.5% 3.5% 3.5%
7 days
(full week)
1097
0.6% 1.3% 1.8% 2.1% 2.4% 2.6% 2.7% 2.9% 2.9% 3.0% 3.0%
*the full version of the survey can be found at: http://ijc.iatp.md
analytical bulletin
1
February 2004
Survey
Consumption habits. Generalities
What is your preferred information source? Maximum 2 answers
Sample: 1097 respondents – total
Radio
TV
Printed press
Internet
Neighbors, relatives,
friends
None
NA
First mention
21.1%
66.2%
3.0%
1.6%
Second mention
31.9%
18.8%
13.0%
1.7%
Total
53.0%
85.0%
16.0%
3.3%
6.4%
1.2%
0.5%
13.8%
20.2%
1.2%
0.5%
A. RADIO
1. Consumption habits
1.1 How often do you listen to the radio during the week?
Don’t know/NA
2%
Daily (6-7 days)
40%
Never 25%
More rarely 9%
1-2 days per week 9.3 %
3-5 days per week 15.1%
1.2 On an average day on which you listen to the radio, how many hours are you listening to the radio?
More than 6 hrs
12%
Don’t know/NA
5%
One hour or less
22%
Between five and six hrs
7%
Between four and five hrs
5%
Bteween three and four hrs
9%
Between two and three hrs
17%
Between one and two hours
23%
Mass Media in Moldova
2
February 2004
Survey
2. What radio stations do you listen to most frequently?
Sample: 824 respondents listening to radio
Radio Moldova
Russkoe Radio
HIT FM
Antena C
Dinamit FM
Radio Maiak
Radio Chanson
Radio 103,5 FM
Radio Romania Actualitati
Little Samaritan
Evropa Plus
Radio FM
Inter FM
Vocea Basarabiei
Avto Radio
Nashe radio
Radio Nova
Radio PRO FM
Free Europe
Radio Iasi
Other (under 1% each)
Don’t know
No answer
First
mention (%)
33.6
17.8
14.5
8.2
4.3
2.1
1.8
3.4
0.2
1.2
1.6
1.8
1.1
0.8
0.9
0.8
0.5
0.5
0.2
0.1
4.0
0.2
0.2
Second
mention (%)
12.0
12.7
9.2
7.8
1.5
2.9
2.3
1.2
3.0
1.7
1.6
1.1
1.0
0.5
0.5
0.7
0.6
0.5
0.4
0.8
4.5
Third
mention (%)
3.1
4.4
4.2
2.9
1.6
1.8
1.2
0.5
1.7
1.7
1.0
0.4
0.4
1.0
0.6
0.2
0.2
0.3
0.6
0.3
2.0
Total (%)
48.7
35.0
27.9
18.9
7.4
6.8
5.3
5.1
5.0
4.6
4.2
3.3
2.5
2.3
2.0
1.7
1.3
1.3
1.2
1.1
10.6
0.2
0.2
You said most often you listen to radio station… . Why do you prefer this station?
a) Why preference for Radio Moldova (the most frequently listened to station)
Sample: 277 respondents who prefer Radio Moldova
national information ......................................................................... .16.0%
news .....................................................................................................8.9%
information...........................................................................................8.8%
diversity of programs ...........................................................................8.0%
interesting programs.............................................................................8.0%
no other option available ......................................................................6.8%
music (good, much)..............................................................................6.2%
it’s nationwide......................................................................................2.9%
I like it ..................................................................................................2.8%
better reception.....................................................................................1.8%
more interested in it..............................................................................1.5%
received everywhere.............................................................................1.1%
accurate news .......................................................................................1.0%
other reason (under 1% each)...............................................................7.9%
15. don’t know ....................................................................................... .10.5%
16. no answer .............................................................................................7.8%
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
analytical bulletin
3
February 2004
Survey
b) Why preference for Russkoe Radio (the most frequently listened to station)
Sample: 147 respondents who prefer Russkoe Radio
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
music (good, much).............................56.2%
interesting programs ..............................5.6%
old Russian songs ..................................3.4%
news......................................................2.9%
diversity of programs ............................2.7%
children, grandchildren like it ................2.1%
entertaining ........................................... 1.4%
I like it .................................................. 1.4%
it’s on at my workplace ......................... 1.4%
other reason (under 1% each) ................ 4.8%
don’t know............................................ 9.4%
no answer.............................................. 8.8%
2.1 Name three radio programs you prefer and the stations broadcasting them?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
News - Radio Moldova........................... 14.6%
Music - Russkoe Radio........................... 9.1%
Musical dedications 1 - Radio Moldova. 9.0%
Music - HIT FM ..................................... 6.0%
Unda diminetii - Radio Moldova............ 5.4%
La vatra jocului - Radio Moldova .......... 5.3%
News - Antena C .................................... 4.4%
Pentru virsta a treia - Radio Moldova..... 3.8%
Musical dedications - Russkoe Radio..... 2.9%
L vatra jocului - Radio Moldova ............ 2.8%
Music - Radio Moldova.......................... 2.7%
News - Russkoe Radio............................ 2.6%
Musical dedications - Antena C ............. 2.5%
Children’s hour - Radio Moldova........... 2.2%
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
Lunch concert - Radio Moldova..............2.1%
Stol zakazov - Russkoe Radio .................2.0%
News - HIT FM .......................................1.9%
Musical dedications - HIT FM ................1.9%
Music - Radio Chanson...........................1.5%
Radio drama - Radio Moldova ................1.2%
Music - Antena C ....................................1.2%
Music - Radio FM ...................................1.1%
Musical dedications - Vocea Basarabiei.1.1%
Music - Radio Maiak ..............................1.0%
Podsolnuhi - Russkoe Radio....................1.0%
Music - Dinamit FM ...............................1.0%
Religious programs - Little Samaritan ....1.0%
Musical dedications - Dinamit FM .........1.0%
None ........................................................5.3%
Don’t know .............................................10.8%
No answer ...............................................6.6%
Chapter 3: Radio audiences
3.1. Radio audience – per day
3.1.1. DAILY REACH
This indicator measures the proportion (or the absolute number) of persons who, in the course of one day,
listened to a radio station for at least 8 minutes.
a) Daily Reach (%)
Radio Moldova
Russkoe Radio
HIT FM
Antena C
Dinamit FM
Mo
Tue
We
Thu
Fri
Sa
Su
19.4
9.3
7.7
6.4
1.2
9.7
8.3
7.6
6.4
3.2
19.9
8.0
5.1
5.1
1.8
22.0
10.8
8.5
7.6
3.3
13.8
8.4
5.9
3.2
2.7
20.7
15.2
5.7
4.4
1.9
13.1
10.4
5.6
1.9
1.4
work
day*
17.0
9.0
6.9
5.7
2.5
Week
end*
16.9
12.8
5.7
3.2
1.7
Mo-Su*
17.0
10.1
6.6
5.0
2.2
4
February 2004
Survey
Radio Chanson
Radio Maiak
Evropa Plus
Avto Radio
Radio Romania
News
Radio FM
Little Samaritan
Radio Nova
Radio PRO FM
Free Europe
Radio 7 na 7
kholmakh
Nashe radio
Radio Europa FM
Vocea Basarabiei
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end*
1.3
1.7
0.3
1.0
Mo-Su*
1.3
1.4
0.0
0.7
work
day*
1.7
1.2
1.4
0.5
3.2
1.4
1.3
0.0
1.3
0.6
1.9
0.7
1.3
2.0
0.6
0.0
2.0
0.0
2.6
0.0
0.7
1.9
0.6
1.9
1.2
2.0
0.6
1.2
0.6
0.0
2.6
0.6
0.0
0.6
0.0
0.8
0.3
0.6
0.0
1.3
0.6
0.7
0.7
1.9
0.7
0.6
0.0
1.2
0.0
0.6
0.0
0.7
0.6
0.7
1.2
0.0
0.0
0.0
0.6
0.6
1.3
0.0
0.0
0.6
0.0
0.6
0.0
0.0
0.6
0.0
0.0
1.4
0.0
0.6
0.9
0.5
0.3
0.5
0.6
0.0
0.3
0.7
0.0
0.6
0.6
0.5
0.4
0.4
0.7
0.0
0.0
0.6
0.7
0.0
0.0
0.4
0.0
0.3
0.7
0.0
0.0
5.7
43.6
0.0
0.6
0.0
4.4
35.7
0.0
0.6
0.0
4.4
39.8
0.0
0.0
0.0
4.4
44.0
0.0
0.0
0.0
7.7
41.5
0.7
0.0
0.0
3.9
43.1
0.0
0.0
0.6
4.6
34.5
0.1
0.2
0.0
5.3
40.9
0.3
0.0
0.3
4.3
38.8
0.2
0.2
0.1
5.0
40.3
Week
end*
484.1
365.5
161.8
90.2
47.4
35.8
48.3
9.1
28.4
Mo-Su*
1.6
1.3
1.1
0.6
*daily average
b) Daily Reach (thousand people)
Radio Moldova
Russkoe Radio
HIT FM
Antena C
Dinamit FM
Radio Chanson
Radio Maiak
Evropa Plus
Avto Radio
Radio Romania
News
Radio FM
Little Samaritan
Radio Nova
Radio PRO FM
Free Europe
Radio 7 na 7
kholmakh
Nashe radio
Radio Europa
FM
Vocea Basarabiei
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
554.1
265.8
219.5
184.4
35.6
92.2
40.0
37.3
0.0
277.2
236.1
217.2
181.8
92.1
36.4
18.2
54.9
19.0
569.7
230.0
144.8
144.9
52.1
36.3
57.1
17.8
0.0
629.8
310.1
242.3
218.6
94.8
56.8
0.0
74.9
0.0
394.3
240.7
168.2
91.9
76.0
19.2
54.8
18.2
53.4
592.9
434.1
162.2
126.5
55.3
35.3
56.5
18.0
35.3
373.9
296.0
161.4
53.4
39.3
36.3
39.9
0.0
21.3
work
day*
485.2
256.5
198.3
164.2
70.1
48.1
34.1
40.6
14.5
16.5
0.0
74.7
18.4
0.0
18.1
0.0
21.9
9.1
18.3
0.0
35.8
18.0
19.3
21.4
53.0
19.7
18.0
0.0
35.7
0.0
16.5
0.0
19.1
17.3
19.3
34.3
0.0
0.0
0.0
18.4
18.1
37.4
0.0
0.0
18.1
0.0
18.1
0.0
0.0
18.1
0.0
0.0
40.3
0.0
18.1
24.9
14.7
7.7
14.8
18.1
0.0
9.1
20.0
0.0
18.1
17.8
13.1
11.2
10.6
19.3
0.0
0.0
18.1
19.8
0.0
0.0
11.5
0.0
8.2
19.3
0.0
0.0
0.0
0.0
19.2
0.0
3.9
9.7
5.5
0.0
17.5
16.5
0.0
0.0
0.0
0.0
6.8
0.0
4.9
0.0
111.9
1231.9
17.6
132.9
986.1
0.0
0.0
0.0
162.5 125.8 125.6
1245.4 1020.1 1138.6
0.0
0.0
127.1 220.4
1258.1 1185.8
0.0
8.7
152.4 122.3
1169.8 1109.8
484.9
287.5
187.9
143.2
63.6
44.6
38.1
31.6
18.5
2.5
143.8
1152.8
analytical bulletin
5
February 2004
Survey
3.1.2. Prime-Time Reach
This indicator measures the proportion (or the absolute number) of the people who, between 7 a.m. and 2
p.m., listened to a radio station for at least 8 minutes.
a) Prime Time Reach (%)
Radio Moldova
Russkoe Radio
HIT FM
Antena C
Radio Maiak
Radio Chanson
Dinamit FM
Avto Radio
Evropa Plus
Little Samaritan
Radio PRO FM
Radio FM
Nashe radio
Radio 7 na 7
kholmakh
Radio Nova
Radio Romania
News
Radio Europa FM
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end*
15.6
9.6
3.8
1.3
1.7
0.9
1.3
1.0
0.0
0.0
0.7
0.3
0.3
Mo-Su*
12.3
7.1
3.1
0.6
1.4
1.3
1.4
0.7
0.0
0.0
1.4
0.6
0.0
work
day*
13.6
6.1
3.6
3.7
1.2
1.3
0.8
0.4
0.6
0.6
0.1
0.3
0.1
17.9
6.2
3.2
5.1
1.4
2.0
0.0
0.0
1.3
1.3
0.0
0.0
0.7
8.3
5.8
3.8
4.4
0.6
1.3
1.9
0.7
0.6
0.7
0.0
0.0
0.0
13.4
6.2
1.9
2.5
2.0
1.3
0.0
0.0
0.0
0.0
0.7
0.0
0.0
15.9
7.7
5.9
4.4
0.0
2.0
1.3
0.0
1.3
0.6
0.0
0.7
0.0
12.6
4.6
3.3
1.9
1.9
0.0
0.7
1.3
0.0
0.6
0.0
0.6
0.0
18.8
12.0
4.4
1.9
2.0
0.6
1.3
1.2
0.0
0.0
0.0
0.0
0.7
0.7
0.0
0.0
0.6
0.0
0.0
0.0
0.3
0.0
0.2
0.0
0.0
0.0
0.0
0.7
0.6
0.0
0.1
0.3
0.2
0.0
0.0
1.3
0.0
0.0
0.0
0.0
0.3
0.0
0.2
0.0
1.9
33.9
0.6
3.8
26.2
0.6
2.5
26.0
0.0
2.0
33.9
0.0
2.5
26.8
0.0
2.7
37.3
0.0
2.6
26.7
0.2
2.6
29.4
0.0
2.7
32.0
0.2
2.6
30.1
Fri
Sa
Su
14.2
7.1
3.7
3.0
1.3
1.2
0.9
0.6
0.5
0.4
0.3
0.3
0.2
*daily average
b) Prime Time Reach (thousand persons)
Mo
Tue
We
Thu
Radio Moldova
511.2
238.4
383.4
455.5 359.1
537.7
352.6
work
day*
389.7
Week
end*
445.7
Mo-Su*
Russkoe Radio
HIT FM
Antena C
178.0
90.4
146.9
164.9
108.4
125.8
176.2
55.3
72.4
220.7 131.8
168.6 93.3
126.7 54.6
343.9
124.9
54.3
202.2
89.9
18.1
174.3
103.2
105.2
273.5
107.6
36.3
202.5
104.4
85.6
Radio Maiak
Radio Chanson
40.0
56.1
18.2
36.4
57.1
36.3
0.0
56.8
54.8
0.0
56.5
17.3
39.9
36.3
34.1
37.1
48.3
26.7
38.1
34.1
Dinamit FM
Avto Radio
0.0
0.0
54.9
19.0
0.0
0.0
37.5
0.0
19.8
36.5
36.1
35.3
39.3
21.3
22.4
11.1
37.7
28.4
26.8
16.0
Evropa Plus
37.3
17.8
0.0
36.9
0.0
0.0
0.0
18.4
0.0
13.1
Little Samaritan
Radio PRO FM
35.8
0.0
19.7
0.0
0.0
19.1
16.1
0.0
18.1
0.0
0.0
0.0
0.0
40.3
17.9
3.8
0.0
20.0
12.8
8.4
Radio FM
0.0
0.0
0.0
19.3
18.4
0.0
18.1
7.6
9.0
8.0
405.6
6
February 2004
Survey
Nashe radio
Radio 7 na 7
kholmakh
Radio Nova
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end*
9.7
Mo-Su*
0.0
work
day*
3.9
19.3
0.0
0.0
0.0
0.0
19.2
19.3
0.0
0.0
18.1
0.0
0.0
0.0
7.5
0.0
5.4
0.0
0.0
0.0
0.0
19.2
18.1
0.0
3.9
9.1
5.4
0.0
0.0
36.6
0.0
0.0
0.0
0.0
7.3
0.0
5.2
5.5
Radio Romania
News
Radio Europa
FM
Other stations
0.0
17.5
16.5
0.0
0.0
0.0
0.0
6.8
0.0
4.9
55.4
108.2
72.3
56.7
72.4
76.4
75.7
73.0
76.1
All stations
968.9
750.4
743.8
968.2
765.2
1066.6
764.0
839.3
916.3
73.8
861.2
*daily average
3.1.3. Daily Market Shares
This indicator measures the market shares of radio stations on a given day; (the listening time of one station
divided by the total listening time in a given day)
Mo
Tue
We
Thu
Fri
Sa
Su
Radio Moldova
33.0 18.6
38.1
30.4
30.5
32.6
Russkoe Radio
HIT FM
Antena C
27.1 25.1
11.1 9.7
4.6 20.2
21.0
7.4
6.4
20.2
14.3
7.8
19.0
10.6
1.9
Dinamit FM
Avto Radio
1.1
0.0
2.6
5.4
3.6
0.0
4.7
0.0
Radio Chanson
Evropa Plus
2.5
0.8
2.4
1.5
3.8
0.4
Radio Maiak
1.2
0.2
Radio FM
Little Samaritan
0.0
2.8
Radio Nova
Radio Romania
News
Radio PRO FM
Free Europe
Radio Europa FM
Radio 7 na 7
kholmah
Nashe radio
Vocea Basarabiei
Other stations
All stations
Week
end
32.5
Mo-Su
32.5
work
day
29.7
30.7
9.5
4.2
20.6
9.6
7.1
22.7
10.8
8.5
26.6
9.5
5.4
23.8
10.4
7.7
2.9
10.4
3.4
3.3
2.5
0.6
2.9
3.0
3.0
2.2
3.0
2.8
1.8
9.7
0.5
0.1
1.8
1.2
2.4
0.0
2.2
2.7
2.0
0.7
2.2
2.1
3.0
0.0
5.2
4.1
1.0
1.7
2.8
2.0
3.1
0.3
0.0
0.6
1.5
1.1
2.5
0.9
1.4
0.0
0.8
0.0
1.4
1.2
1.2
0.0
1.4
0.8
0.4
1.2
0.0
0.0
2.4
1.0
0.0
0.8
0.6
0.7
0.2
0.0
3.1
0.8
0.0
0.3
0.0
0.8
0.2
0.6
0.1
0.5
0.0
0.0
1.2
0.8
1.6
0.2
1.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.9
0.0
0.0
0.3
0.4
0.4
0.8
0.0
0.0
0.4
0.3
0.3
0.5
0.0
0.0
0.5
0.7
0.0
0.0
0.3
0.0
0.2
0.3
0.0
13.8
100
0.0
0.0
7.8
100
0.0
0.0
9.4
100
0.0
0.0
7.2
100
0.0
0.0
12.4
100
0.3
0.0
6.2
100
0.0
0.3
20.8
100
0.1
0.0
10.1
100
0.2
0.1
12.2
100
0.1
0.0
10.7
100
30.5
analytical bulletin
7
February 2004
Survey
3.1.4. Prime-Time Market Shares
This indicator measures the market shares of radio stations between 7 a.m. and 2 p.m., (the listening time of
a radio station divided by the total listening time between 7 a.m. and 2 p.m.).
Radio Moldova
Russkoe Radio
HIT FM
Antena C
Radio Chanson
Avto Radio
Radio Maiak
Dinamit FM
Radio FM
Little Samaritan
Radio PRO FM
Evropa Plus
Radio Nova
Radio Romania
News
Radio Europa FM
Radio 7 na 7
kholmakh
Nashe radio
Vocea Basarabiei
Free Europe
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end
36.0
28.8
9.6
3.3
1.3
2.2
2.0
3.2
0.6
0.0
1.4
0.0
0.6
Mo-Su
31.2
34.4
12.6
2.9
0.4
3.5
2.2
3.5
0.0
0.0
0.0
0.0
1.2
work
day
34.4
22.3
7.7
8.8
3.8
2.7
2.6
1.9
1.5
1.5
0.6
1.1
0.6
41.9
21.8
5.8
3.8
2.4
0.6
1.8
2.9
1.4
0.0
3.0
0.0
0.0
42.8
24.7
6.7
5.5
3.5
0.0
1.4
0.0
0.0
4.3
0.0
0.9
0.0
21.5
23.2
7.1
23.7
5.1
4.4
0.4
0.9
0.0
0.7
0.0
0.8
0.0
37.4
22.9
7.1
2.9
7.3
0.0
4.3
0.0
0.0
0.0
3.1
0.0
0.0
32.6
23.4
12.5
8.0
3.0
0.0
0.0
6.8
2.8
0.5
0.0
3.4
0.0
38.9
16.2
4.2
2.1
0.0
10.4
8.1
1.1
5.3
1.8
0.0
0.0
3.6
0.0
0.0
0.0
3.2
0.0
0.0
0.0
0.6
0.0
0.4
0.0
0.0
0.4
2.6
0.0
0.0
0.0
0.6
0.0
0.4
0.0
1.1
0.0
0.0
1.0
0.0
0.0
0.5
0.0
0.3
0.0
0.0
0.0
14.6
100
0.7
0.0
0.0
8.5
100
0.0
0.0
0.0
11.7
100
0.0
0.0
0.0
9.2
100
0.0
0.0
0.0
5.9
100
0.0
0.0
0.0
8.3
100
0.6
0.0
0.0
7.4
100
0.1
0.0
0.0
8.7
100
0.3
0.0
0.0
10.6
100
0.2
0.0
0.0
9.3
100
34.9
24.2
8.3
7.2
3.1
2.6
2.4
2.3
1.3
1.0
0.8
0.8
0.6
3.1.5. Ratings
(average ratings per quarter hour - in the entire day)
This indicator measures the ratings of radio stations, in the course of one day (the average of all exposures
15 minutes each for a radio station--divided by the entire sample of the day).
Radio Moldova
Russkoe Radio
HIT FM
Antena C
Dinamit FM
Avto Radio
Radio Chanson
Evropa Plus
Radio Maiak
Radio FM
Mo
Tue
We
Thu
Fri
Sa
Su
2.2
1.8
0.7
0.3
0.1
0.0
0.2
0.1
0.1
0.0
1.3
1.7
0.7
1.4
0.2
0.4
0.2
0.1
0.0
0.2
2.0
1.1
0.4
0.3
0.2
0.0
0.2
0.0
0.2
0.0
2.0
1.3
0.9
0.5
0.3
0.0
0.1
0.6
0.0
0.1
1.6
1.0
0.6
0.1
0.2
0.6
0.0
0.0
0.3
0.1
2.3
2.2
0.7
0.3
0.2
0.2
0.1
0.1
0.3
0.1
1.6
1.0
0.5
0.3
0.1
0.0
0.1
0.0
0.1
0.0
work
day
1.8
1.4
0.7
0.5
0.2
0.2
0.1
0.2
0.1
0.1
Week
end
1.9
1.6
0.6
0.3
0.2
0.1
0.1
0.0
0.2
0.1
Mo-Su
1.9
1.4
0.6
0.5
0.2
0.2
0.1
0.1
0.1
0.1
8
February 2004
Survey
Little Samaritan
Radio Nova
Radio Romania
News
Radio PRO FM
Free Europe
Radio Europa
FM
Radio 7 na 7
kholmakh
Nashe radio
Vocea
Basarabiei
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end
0.0
0.0
Mo-Su
0.0
0.0
work
day
0.1
0.0
0.2
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.1
0.0
0.0
0.2
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
6.6
0.5
6.7
0.5
5.3
0.5
6.6
0.7
5.4
0.4
7.0
1.0
4.9
0.6
6.1
0.7
6.0
0.6
6.1
0.1
0.0
3.1.6. Prime-Time Ratings
(average ratings by quarter hour - between 7:00- 14:00)
This indicator measures the ratings of radio stations, between 7:00- 14:00 hrs (the average of all exposures
of 15 minutes each for a radio station between 7:00- 14:00, divided by the entire sample of the day).
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end
3.8
3.0
1.0
0.3
0.1
0.2
0.2
0.3
0.1
0.0
0.1
0.0
0.1
Mo-Su
4.0
2.1
0.6
0.4
0.2
0.1
0.2
0.3
0.1
0.0
0.3
0.0
0.0
work
day
3.5
2.3
0.8
0.9
0.4
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
Radio Moldova 4.6
2.3
Russkoe Radio
2.7
2.5
HIT FM
0.7
0.8
Antena C
0.6
2.6
Radio Chanson
0.4
0.5
Avto Radio
0.0
0.5
Radio Maiak
0.2
0.0
Dinamit FM
0.0
0.1
Radio FM
0.0
0.0
Little Samaritan 0.5
0.1
Radio PRO FM 0.0
0.0
Evropa Plus
0.1
0.1
Radio Nova
0.0
0.0
Radio Romania
0.0
0.0
News
Radio Europa
0.0
0.0
FM
Radio 7 na 7
0.1
0.0
kholmakh
Nashe radio
0.1
0.0
Vocea
0.0
0.0
Basarabiei
Free Europe
0.0
0.0
Other stations
0.9
1.3
All stations
10.8 10.8
3.5
2.1
0.7
0.3
0.7
0.0
0.4
0.0
0.0
0.0
0.3
0.0
0.0
3.6
2.6
1.4
0.9
0.3
0.0
0.0
0.8
0.3
0.1
0.0
0.4
0.0
3.4
1.4
0.4
0.2
0.0
0.9
0.7
0.1
0.5
0.2
0.0
0.0
0.3
3.6
4.0
1.5
0.3
0.0
0.4
0.3
0.4
0.0
0.0
0.0
0.0
0.1
0.3
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.2
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.9
9.4
0.0
0.7
11.2
0.0
0.7
8.7
0.0
0.9
11.6
0.0
1.4
9.6
0.0
0.9
10.2
0.0
1.1
10.6
0.0
1.0
10.3
3.6
2.5
0.8
0.7
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.1
0.1
analytical bulletin
9
February 2004
Survey
3.1.7. Average daily listening time (minutes)
(how many minutes an individual spends listening to a radio station, in the course of one whole day)
a) The whole day
Radio Moldova
Antena C
Russkoe Radio
HIT FM
Radio Nova
Little Samaritan
Radio Maiak
Vocea Basarabiei
Radio FM
Radio Romania
News
Free Europe
Radio Europa FM
Radio PRO FM
Radio Chanson
Evropa Plus
Dinamit FM
Avto Radio
Nashe radio
Radio 7 na 7
kholmah
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end*
166
147
179
145
165
0
144
30
158
Mo-Su*
159
97
205
169
165
0
208
0
225
work
day*
155
131
223
137
132
118
128
0
200
176
268
141
120
0
0
52
30
90
163
69
279
139
60
217
80
0
0
186
309
295
124
180
45
30
0
161
145
95
198
110
0
75
115
0
0
131
97
177
160
0
85
0
0
210
171
45
175
140
144
105
209
0
300
0
30
0
91
120
0
45
86
45
81
0
0
95
135
0
126
60
0
60
0
15
75
59
83
0
45
0
120
0
180
76
77
795
0
30
180
180
226
45
151
0
0
0
0
0
85
352
135
0
0
0
0
0
60
15
84
433
0
0
0
0
145
195
177
274
45
71
149
97
115
166
106
527
45
0
0
95
140
195
156
194
45
71
149
96
121
169
117
382
45
0
75
0
0
75
75
0
75
0
75
317
206
232
220
119
272
141
190
134
216
108
187
138
235
142
216
228
222
162
217
158
134
207
139
139
118
134
30
188
b) Prime Time (7:00 – 14:00)
(how many minutes an individual spends listening to a radio station, between 7:00-14:00).
Mo
Tue
We
Thu
Fri
Sa
Su
Radio Moldova
Antena C
137
240
109
48
116
244
110
45
96
85
114
40
Russkoe Radio
HIT FM
124
75
180
96
182
85
146
144
142
100
Radio Nova
Little Samaritan
Radio Maiak
Vocea Basarabiei
0
0
52
0
0
155
45
0
0
45
30
0
0
0
85
0
Radio FM
90
0
0
0
0
0
0
0
0
Radio Romania
News
Free Europe
Radio Europa FM
Week
end*
103
116
Mo-Su*
81
75
work
day*
108
102
129
48
139
141
156
91
134
113
148
98
0
45
0
0
195
105
155
0
90
0
55
0
195
101
92
0
90
0
54
0
144
101
78
0
0
195
300
0
246
90
196
0
99
0
0
0
99
0
99
0
30
0
180
0
0
0
0
0
0
0
103
0
0
0
103
106
104
10
February 2004
Survey
Mo
Tue
We
Thu
Fri
Sa
Su
Radio PRO FM
Radio Chanson
87
0
0
180
0
0
0
work
day*
180
Week
end*
87
Mo-Su*
75
80
180
226
70
0
30
125
61
111
Evropa Plus
Dinamit FM
0
86
30
0
60
20
0
0
123
243
0
60
0
135
73
102
0
110
73
105
Avto Radio
Nashe radio
30
0
0
45
300
0
0
0
0
0
299
0
136
45
299
45
97
45
197
45
117
Radio 7 na 7
kholmakh
Other stations
0
75
0
0
75
0
0
75
0
75
222
199
140
144
140
120
135
146
178
All stations
151
134
172
151
139
137
130
145
139
155
143
3.2. Radio audience - by quarter hour
3.2.2. Reach (thousand people)
Antena
C
Russkoe
Radio
HIT FM
Radio
Nova
Little
Samarit
an
Radio
Maiak
Vocea
Basarabiei
Radio
FM
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
Radio
Moldova
N = 1097
TOTAL
a) The entire week
17.2
17.2
22.9
22.9
125.8
145.8
168.7
174.4
300.3
274.5
280.2
248.8
291.7
257.4
228.8
211.6
251.6
234.5
228.8
234.5
286.0
286.0
2.9
2.9
2.9
2.9
85.8
100.1
111.5
114.4
168.7
143.0
148.7
128.7
108.7
88.6
65.8
57.2
62.9
60.1
60.1
60.1
71.5
68.6
5.7
5.7
5.7
5.7
17.2
20.0
22.9
22.9
42.9
40.0
31.5
22.9
22.9
14.3
17.2
17.2
14.3
8.6
5.7
5.7
11.4
14.3
2.9
2.9
8.6
8.6
8.6
8.6
11.4
11.4
37.2
34.3
40.0
40.0
65.8
65.8
60.1
65.8
74.3
74.3
68.6
77.2
97.2
91.5
0.0
0.0
0.0
0.0
2.9
2.9
8.6
8.6
5.7
5.7
8.6
8.6
20.0
17.2
20.0
14.3
17.2
14.3
17.2
22.9
28.6
28.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
5.7
5.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
0.0
2.9
5.7
5.7
2.9
2.9
0.0
0.0
0.0
8.6
8.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
5.7
5.7
5.7
5.7
5.7
5.7
analytical bulletin
11
February 2004
Antena
C
Russkoe
Radio
HIT FM
Radio
Nova
Little
Samarit
an
Radio
Maiak
Vocea
Basarabiei
Radio
FM
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
Radio
Moldova
N = 1097
TOTAL
Survey
283.1
274.5
348.9
334.6
331.7
306.0
331.7
306.0
306.0
291.7
446.1
431.8
403.2
380.3
377.5
343.1
280.2
283.1
300.3
288.8
286.0
283.1
288.8
257.4
234.5
240.2
274.5
257.4
237.3
211.6
254.5
223.0
197.3
183.0
211.6
194.5
168.7
160.1
171.6
148.7
145.8
140.1
137.3
125.8
117.2
65.8
62.9
82.9
74.3
77.2
71.5
97.2
91.5
82.9
80.1
214.5
205.9
191.6
174.4
140.1
120.1
80.1
85.8
68.6
48.6
51.5
48.6
62.9
57.2
48.6
51.5
51.5
42.9
34.3
31.5
77.2
62.9
57.2
51.5
71.5
65.8
51.5
40.0
40.0
34.3
25.7
25.7
25.7
22.9
14.3
14.3
14.3
34.3
31.5
28.6
20.0
20.0
20.0
20.0
20.0
22.9
22.9
25.7
25.7
31.5
25.7
20.0
17.2
25.7
20.0
17.2
17.2
14.3
14.3
11.4
8.6
22.9
22.9
20.0
11.4
28.6
34.3
22.9
20.0
14.3
11.4
5.7
5.7
2.9
2.9
8.6
8.6
11.4
11.4
11.4
88.6
85.8
94.4
94.4
88.6
85.8
74.3
62.9
62.9
65.8
77.2
80.1
68.6
65.8
71.5
68.6
62.9
60.1
74.3
77.2
82.9
85.8
80.1
65.8
62.9
60.1
60.1
57.2
57.2
54.3
34.3
31.5
28.6
28.6
37.2
34.3
34.3
42.9
48.6
42.9
42.9
40.0
34.3
37.2
37.2
28.6
25.7
34.3
37.2
37.2
34.3
25.7
28.6
31.5
31.5
34.3
31.5
34.3
37.2
42.9
42.9
42.9
40.0
42.9
48.6
48.6
48.6
40.0
34.3
34.3
42.9
48.6
48.6
40.0
37.2
31.5
25.7
17.2
17.2
20.0
20.0
20.0
20.0
20.0
17.2
17.2
17.2
11.4
11.4
11.4
2.9
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
5.7
5.7
5.7
5.7
5.7
5.7
2.9
2.9
2.9
2.9
2.9
5.7
5.7
8.6
8.6
11.4
8.6
5.7
2.9
2.9
2.9
0.0
0.0
0.0
0.0
2.9
2.9
5.7
5.7
8.6
8.6
5.7
5.7
2.9
0.0
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
5.7
5.7
14.3
11.4
11.4
5.7
11.4
11.4
14.3
11.4
17.2
17.2
14.3
14.3
17.2
14.3
8.6
8.6
8.6
8.6
8.6
8.6
5.7
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
5.7
5.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
0.0
0.0
0.0
5.7
5.7
5.7
5.7
5.7
5.7
8.6
5.7
5.7
5.7
2.9
2.9
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
5.7
5.7
5.7
5.7
5.7
5.7
5.7
8.6
5.7
5.7
8.6
5.7
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
5.7
2.9
2.9
12
February 2004
Radio
FM
Other
stations
Vocea
Basarabiei
Radio 7 na
7
kholmakh
Radio
Maiak
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Nashe
radio
Little
Samarit
an
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Avto Radio
Radio
Nova
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Dinamit
FM
HIT FM
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Evropa
Plus
Russkoe
Radio
2.9
5.7
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Radio
Chanson
11.4
11.4
8.6
5.7
8.6
8.6
8.6
8.6
8.6
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Radio
PRO FM
Antena
C
37.2
28.6
20.0
17.2
14.3
17.2
17.2
17.2
17.2
11.4
8.6
8.6
8.6
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
2.9
2.9
2.9
2.9
2.9
Radio
Europa
FM
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
11.4
5.7
5.7
5.7
8.6
5.7
5.7
2.9
2.9
5.7
5.7
5.7
5.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
Free
Europe
N = 1097
14.3
17.2
17.2
17.2
17.2
14.3
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Radio
Romania
News
21:45-21:59 117.2
22:00-22:14 102.9
22:15-22:29 77.2
22:30-22:44 71.5
22:45-22:59 74.3
23:00-23:14 80.1
23:15-23:29 65.8
23:30-23:44 60.1
23:45-23:59 57.2
24:00-24:14 37.2
24:15-24:29 31.5
24:30-24:44 28.6
24:45-24:59 28.6
01:00-01:14
8.6
01:15-01:29
8.6
01:30-01:44
8.6
01:45-01:59
8.6
02:00-02:14 11.4
02:15-02:29 11.4
02:30-02:44 11.4
02:45-02:59 11.4
03:00-03:14 11.4
03:15-03:29
8.6
03:30-03:44
8.6
03:45-03:59
8.6
04:00-04:14 11.4
04:15-04:29 11.4
04:30-04:44 11.4
04:45-04:59 11.4
Radio
Moldova
N = 1097
TOTAL
Survey
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
5.7
5.7
5.7
5.7
8.6
11.4
11.4
11.4
analytical bulletin
13
February 2004
Radio
Europa
FM
Radio
PRO FM
Radio
Chanson
Evropa
Plus
Dinamit
FM
Avto Radio
Nashe
radio
Radio 7 na
7
kholmakh
Other
stations
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
Free
Europe
N = 1097
Radio
Romania
News
Survey
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
5.7
5.7
5.7
5.7
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
2.9
2.9
0.0
0.0
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
5.7
5.7
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8.6
8.6
11.4
11.4
11.4
11.4
11.4
11.4
11.4
14.3
14.3
11.4
11.4
11.4
11.4
11.4
11.4
14.3
17.2
11.4
11.4
11.4
11.4
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
5.7
2.9
2.9
2.9
5.7
2.9
2.9
2.9
2.9
2.9
0.0
0.0
2.9
2.9
2.9
2.9
2.9
5.7
5.7
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
5.7
5.7
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
8.6
8.6
8.6
8.6
8.6
8.6
11.4
11.4
11.4
11.4
11.4
11.4
11.4
5.7
5.7
8.6
11.4
11.4
8.6
5.7
5.7
5.7
8.6
8.6
8.6
8.6
5.7
8.6
11.4
8.6
5.7
5.7
2.9
2.9
5.7
5.7
5.7
5.7
5.7
5.7
5.7
11.4
14.3
14.3
5.7
8.6
11.4
11.4
8.6
8.6
8.6
8.6
5.7
5.7
11.4
8.6
11.4
11.4
5.7
8.6
8.6
8.6
11.4
11.4
8.6
8.6
8.6
8.6
8.6
8.6
8.6
8.6
8.6
11.4
8.6
8.6
8.6
8.6
5.7
5.7
5.7
5.7
5.7
5.7
8.6
8.6
11.4
11.4
5.7
5.7
8.6
8.6
8.6
8.6
8.6
8.6
8.6
8.6
11.4
11.4
11.4
11.4
0.0
0.0
0.0
0.0
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
20.0
20.0
20.0
20.0
22.9
20.0
17.2
17.2
31.5
25.7
28.6
22.9
25.7
25.7
28.6
31.5
37.2
34.3
37.2
34.3
42.9
42.9
42.9
37.2
40.0
37.2
34.3
31.5
31.5
28.6
34.3
37.2
40.0
45.8
42.9
40.0
37.2
40.0
37.2
37.2
37.2
37.2
34.3
31.5
14
February 2004
Radio
Europa
FM
Radio
PRO FM
Radio
Chanson
Evropa
Plus
Dinamit
FM
Avto
Radio
Nashe
radio
Radio 7
na 7
kholmak
h
Other
stations
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
24:00-24:14
24:15-24:29
24:30-24:44
24:45-24:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
Free
Europe
N = 1097
Radio
Romania
News
Survey
5.7
2.9
5.7
2.9
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
5.7
5.7
5.7
5.7
2.9
2.9
2.9
2.9
5.7
5.7
5.7
5.7
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8.6
5.7
5.7
5.7
5.7
5.7
5.7
2.9
5.7
5.7
8.6
5.7
5.7
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
2.9
14.3
11.4
11.4
11.4
11.4
11.4
11.4
8.6
8.6
8.6
5.7
8.6
5.7
5.7
5.7
5.7
5.7
2.9
2.9
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8.6
8.6
8.6
8.6
8.6
8.6
8.6
8.6
8.6
5.7
5.7
5.7
5.7
5.7
5.7
5.7
5.7
2.9
2.9
2.9
2.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2.9
2.9
2.9
2.9
2.9
28.6
22.9
20.0
20.0
25.7
20.0
20.0
20.0
20.0
14.3
14.3
11.4
17.2
11.4
11.4
11.4
14.3
14.3
14.3
14.3
17.2
17.2
14.3
14.3
8.6
5.7
5.7
5.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
analytical bulletin
15
February 2004
Survey
Chapter 4: Radio listener profile
a) Total sample
Male
Female
Rural
Residence
Urban
14-19
20-29
Age:
30-44
45-59
60 +
Incomplete secondary
Secondary or
vocational
Education
High-school, posthigh-school
Higher
Low
Socio– economic
Average
level
High
Total
Sex
Total
radio
44.7%
55.3%
68.7%
31.3%
4.9%
15.6%
28.5%
26.7%
24.4%
25.8%
The entire day
Radio
Russkoe
Moldova
Radio
45.3%
48.2%
54.7%
51.8%
40.3%
54.0%
59.7%
46.0%
20.1%
18.1%
23.5%
24.0%
30.5%
24.9%
20.6%
19.1%
5.3%
13.9%
21.7%
27.2%
Total
radio
41.6%
58.4%
72.2%
27.8%
5.1%
16.1%
30.0%
27.4%
21.4%
25.5%
Prime Time
Radio
Moldova
40.4%
59.6%
42.0%
58.0%
16.9%
24.2%
31.7%
23.2%
4.0%
19.4%
Russkoe
Radio
47.2%
52.8%
58.9%
41.1%
11.5%
26.1%
27.5%
20.6%
14.3%
22.7%
43.1%
49.0%
41.8%
43.7%
49.4%
43.7%
16.4%
12.8%
11.2%
15.8%
11.8%
12.3%
14.8%
35.8%
36.1%
28.1%
100.0%
16.4%
27.1%
31.2%
41.7%
100.0%
19.8%
27.0%
36.9%
36.1%
100.0%
15.0%
36.9%
35.1%
27.9%
100.0%
19.4%
25.5%
34.2%
40.3%
100.0%
21.3%
28.0%
36.6%
35.4%
100.0%
b) work day
Male
Female
Rural
Residence
Urban
14-19
20-29
Age:
30-44
45-59
60 +
Secondary or vocational
Education
High-School, post-highschool
Higher
Low
Socio–
Average
economic level
High
Total
Sex
Total
radio
45.1%
54.9%
70.8%
29.2%
5.3%
15.1%
24.0%
28.9%
26.7%
26.4%
44.0%
The entire day
Radio
Russkoe
Moldova
Radio
48.4%
47.9%
51.6%
52.1%
32.3%
52.8%
67.7%
47.2%
20.2%
18.2%
24.2%
23.8%
29.2%
22.9%
19.6%
20.7%
6.8%
14.4%
19.9%
26.8%
54.5%
43.0%
Total
radio
42.0%
58.0%
75.7%
24.3%
5.6%
15.9%
26.1%
29.5%
22.9%
26.1%
44.4%
Prime Time
Radio
Moldova
38.7%
61.3%
28.9%
71.1%
17.1%
24.9%
32.9%
20.8%
4.4%
19.1%
53.5%
Russkoe
Radio
47.2%
52.8%
58.3%
41.7%
11.3%
25.4%
26.3%
22.5%
14.5%
21.0%
46.3%
15.2%
11.5%
11.3%
14.3%
10.7%
12.8%
14.4%
34.5%
38.4%
27.1%
100.0%
14.1%
29.8%
34.9%
35.3%
100.0%
18.9%
25.9%
38.7%
35.4%
100.0%
15.2%
36.4%
37.2%
26.3%
100.0%
16.8%
26.9%
39.2%
33.9%
100.0%
19.9%
27.3%
38.2%
34.5%
100.0%
16
February 2004
Survey
c) weekend
Male
Female
Rural
Residence
Urban
14-19
20-29
Age:
30-44
45-59
60 +
Secondary or
vocational
Education
Higher
Low
Socio-economic
Average
level
High
Total
Sex
The entire day
Total
Radio Russkoe
radio Moldova Radio
43.6%
39.9%
49.1%
56.4%
60.1%
50.9%
63.3%
54.4%
57.2%
36.7%
45.6%
42.8%
3.7%
19.9%
18.1%
16.9%
22.4%
24.5%
39.7%
32.7%
30.1%
21.0%
22.6%
14.9%
18.6%
2.5%
12.3%
24.4%
24.8%
28.1%
Prime Time
Total
Radio Russkoe
radio Moldova Radio
40.7% 43.0%
47.3%
59.3% 57.0%
52.7%
64.6% 62.9%
60.3%
35.4% 37.1%
39.7%
4.1%
16.7%
12.0%
16.4% 23.2%
27.7%
38.7% 29.8%
30.2%
22.8% 27.0%
16.1%
18.1%
3.3%
13.9%
24.3% 19.9%
26.7%
40.7%
39.6%
38.8%
42.2%
43.0%
37.8%
19.3%
15.1%
11.0%
18.9%
13.6%
11.2%
15.6%
39.0%
30.2%
30.8%
100.0%
20.5%
22.4%
24.6%
53.0%
100.0%
22.1%
14.6% 23.5%
30.1%
38.1% 23.3%
32.2%
30.5% 26.2%
37.8%
31.5% 50.5%
100.0% 100.0% 100.0%
24.3%
29.5%
32.9%
37.7%
100.0%
Chapter 5: Radio equipment
How many working radio receivers, which you use regularly, do you have in your house
(including, if applicable, home or car taperecorders with radio)?
none
30%
4 or more radios
1%
3 radios
2%
1 radio
58%
2 radios
9%
What kind of radio receiver is it?
50%
44%
43%
40%
desk
30%
portable
car
20%
10%
5%
7%
1%
6%
w ire
6%
3%
1%
other
0%
the first radio
the second radio
analytical bulletin
17
February 2004
Survey
What radio stations do you receive at home?
Sample: 770 respondents having radios
Radio Moldova ........................................88.1%
HIT FM ....................................................59.8%
Russkoe Radio ..........................................57.3%
Antena C ..................................................54.9%
Radio Romania News................................43.2%
Radio Maiak.............................................34.6%
Little Samaritan........................................33.2%
Free Europe .............................................25.5%
Evropa Plus..............................................24.9%
Radio FM ................................................23.2%
Dinamit FM..............................................22.3%
Avto Radio................................................20.7%
Nashe radio..............................................20.4%
Radio Chanson ........................................20.2%
Radio Nova ..............................................19.4%
Radio 7 na 7 kholmakh ............................17.3%
Vocea Basarabiei.....................................13.6%
Radio PRO FM ........................................12.8%
Radio Europa FM ....................................10.0%
Radio 103,5 FM .........................................2.3%
Inter FM.....................................................2.1%
Radio Ukraine............................................1.5%
Radio Iasi...................................................1.0%
Other (under 1% each)...............................7.3%
No answer ..................................................0.4%
Don’t know ................................................0.5%
B. TELEVISION
1. Consumption habits
1.1 Today not considered, when did you watch TV last time, at least a little, at home or
elsewhere?
In the last 12 months
1%
1%
Never watch TV
9%
Don’t know/NA
0%
In the last 30 days
3%
Yesterday
64%
In the last 7 days
22%
1.2 In the course of one week, how often do you usually watch TV?
More rarely
6%
1-2 days a week
7%
Never
9%
Don’t know/NA
0%
Daily (6-7 days)
63%
3-5 days a week
15%
18
February 2004
Survey
2. What TV stations do you watch most frequently?
ORT
TV Moldova
Romania 1
Russia (RTR)
PRO TV
TV 1+1
NTV
NIT
TV 6
PMR
Muz TV
Discovery
REN TV
Inter TV
TVC 21
TV Balti
TV 26
Novyi kanal (H)
UT 1
Acasa
MTV
Euro Sport
TV6 Balti
Flor TV
TNT
TSV
Astra
No answer
First
mention
39.9
30.6
3.1
2.4
3.5
2.5
2.8
1.2
0.6
1.1
0.9
1.1
0.5
0.9
0.9
0.5
0.1
0.6
0.4
0.7
0.6
0.5
0.1
0.4
0.3
0.5
0.1
2.9
0.3
Sample: 999 respondents watching TV
Second
Third
Total
mention
mention
24.2
7.0
71.1
18.2
7.7
56.5
10.6
10.1
23.9
7.3
5.7
15.4
1.9
1.7
7.1
3.1
1.1
6.7
2.3
1.3
6.4
3.2
1.6
6.0
2.6
1.1
4.2
1.4
1.4
3.9
1.3
0.8
0.9
1.1
0.6
0.5
0.8
0.3
0.4
0.6
0.3
0.4
0.5
0.2
0.5
0.4
0.2
3.9
1.2
1.4
1.5
0.9
0.8
0.9
0.7
0.7
0.8
0.2
0.4
0.4
0.5
0.5
0.3
0.2
0.7
4.3
3.4
3.3
2.9
2.9
2.3
1.9
1.6
1.6
1.6
1.5
1.3
1.3
1.1
1.1
1.1
1.1
1.0
11.1
Why do you prefer Moldova - 1 (the most frequently watched station) ?
Sample: 306 respondents preferingMoldova - 1
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
national news ...................................... .21.2%
news .................................................... .10.1%
interesting, favorite programs ................ 9.5%
the only option available........................ 9.1%
national station....................................... 4.6%
better reception ...................................... 3.9%
for the evening newscast........................ 3.4%
understand very well .............................. 3.4%
timely news ............................................ 2.8%
diversity of programs ............................. 2.6%
serials ..................................................... 2.0%
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
interesting, good films ........................... 2.0%
Moldovan porgrams .............................. 2.0%
interesting station .................................. 2.0%
it’s an objective channel ........................ 1.3%
other ..................................................... 1.3%
closer to our lives .................................. 1.1%
don’t understand other languages .......... 1.0%
other reasons (under 1% each) ............... 8.3%
don’t know............................................ 3.3%
no answer.............................................. 5.2%
analytical bulletin
19
February 2004
Survey
2.1 Name three of your favorite programs and the stations broadcasting them
Evening news - TV Moldova………………………..20.4%
Pole Chudes - ORT..........................................14.8%
Surprize, surprize - Romania 1.........................12.8%
Vremea - ORT .................................................11.1%
Tanti Ludmila SHOW - TV Moldova................10.4%
Jdi menea - ORT................................................ 9.4%
Films - ORT ...................................................... 8.8%
Hocheshi stati millionerom - ORT...................... 7.9%
Novosti - ORT ................................................... 7.8%
Bastina - TV Moldova........................................ 7.7%
Iarta-ma - Romania 1......................................... 7.0%
News - TV Moldova........................................... 5.5%
Films - TV Moldova........................................... 4.0%
Fabrica zviozd - ORT......................................... 3.7%
Chto? Gde? Kogda? - ORT ................................ 3.0%
Serials - ORT..................................................... 3.0%
News - PRO TV................................................. 2.7%
Bolshaia stirka - ORT ........................................ 2.6%
KVN - ORT....................................................... 2.6%
Buna dimineata - TV Moldova............................ 2.5%
Chelovek i Zakon – ORT ................................... 2.3%
Sample: 999 respondents watching TV
Poslednii gheroi - ORT ........................................ 2.2%
Films - TV 6......................................................... 2.1%
Rezonans - TV Moldova ...................................... 2.0%
Vedete cu sort - TV Moldova............................... 2.0%
Serials - TV Moldova........................................... 1.9%
Vesti - Rossia (RTR)............................................ 1.7%
V mire zhivotnykh - ORT.................................... 1.7%
Fata in fata cu viata - TV Moldova ...................... 1.6%
Chto khochet zhenshchina? - Rossia (RTR) ........ 1.5%
Buna seara - TV Moldova .................................... 1.5%
Vacanta Mare - PRO TV...................................... 1.4%
Cartierul tineretii - TV Moldova .......................... 1.2%
OKNA - NTV....................................................... 1.2%
De la 5 la 10 - TV Moldova ................................. 1.1%
TEO - PRO TV .................................................... 1.1%
Sport - ORT ......................................................... 1.0%
Films - Rossia (RTR) ........................................... 1.0%
Bravo, bravissimo - Romania1............................ 1.0%
None .................................................................... 1.0%
Don’t know.......................................................... 1.6%
No answer............................................................ 2.1%
Chapter 3: TV Audiences
3.1. TV audiences – by days
3.1.1. Daily Reach
This indicator measures the proportion (or the absolute number) of people who during one day watched one
TV station for at least 8 minutes.
a) Daily Reach (%)
ORT
TV Moldova
Romania 1
Russia (RTR)
PRO TV
NTV
TV 6
TV 1+1
NIT
Muz TV
PMR
Inter TV
REN TV
Discovery
Other stations
All stations
*daily average
Mo
Tue
We
Thu
Fri
Sa
Su
43.0
33.8
7.7
5.7
4.3
2.1
2.4
2.6
3.7
1.9
1.8
0.6
1.9
1.3
10.7
65.8
35.1
24.3
5.7
1.9
1.9
2.6
1.9
1.9
2.6
1.9
0.6
1.3
0.0
1.2
9.4
55.5
37.4
24.2
4.9
7.6
3.2
5.3
2.5
2.7
0.0
0.6
3.9
1.9
1.2
1.9
11.5
63.7
38.4
25.0
4.5
10.2
3.9
3.2
1.9
0.7
2.5
2.0
1.3
1.9
3.8
0.6
10.9
65.3
41.0
25.3
7.6
5.8
2.7
3.9
2.6
2.6
1.3
0.0
0.7
3.2
1.3
2.0
9.6
64.0
45.2
30.0
10.1
6.9
2.6
3.3
3.2
0.6
0.0
1.9
0.6
0.6
1.3
1.3
14.5
65.7
40.7
24.7
6.4
3.3
7.7
3.3
2.6
2.0
2.6
2.6
1.3
0.6
0.7
0.0
13.4
64.1
work
day*
39.0
26.5
6.1
6.2
3.2
3.4
2.3
2.1
2.0
1.3
1.7
1.8
1.6
1.4
10.4
62.9
Week
end*
43.0
27.4
8.3
5.1
5.1
3.3
2.9
1.3
1.3
2.2
1.0
0.6
1.0
0.6
14.0
64.9
Mo-Su*
40.1
26.8
6.7
5.9
3.7
3.4
2.4
1.9
1.8
1.5
1.5
1.5
1.4
1.2
11.4
63.4
20
February 2004
Survey
b) Daily Reach (thousand persons)
Mo
Tue
We
Thu
Fri
Sa
Su
ORT
TV Moldova
1230.8 1002.4 1069.4 1099.3 1172.2
966.0 694.5 691.8 715.6 724.4
1291.4
856.9
1164.5
707.4
work Week
day*
end*
1115.0 1228.4
758.5 782.6
Romania 1
Russia (RTR)
PRO TV
218.8
162.4
124.1
164.3
55.4
54.0
141.5
216.2
90.1
128.8
292.1
111.2
217.3
165.2
76.0
289.3
198.6
74.0
184.2
94.6
220.8
174.2
178.4
91.1
237.1
146.9
147.0
192.1
169.5
107.0
NTV
TV 6
TV 1+1
59.0
67.4
73.5
73.1
53.6
54.0
150.3
72.5
76.5
91.4
55.0
19.8
110.2
75.7
73.5
93.3
90.8
17.3
94.6
73.3
58.0
96.8
64.9
59.5
93.9
82.1
37.5
96.0
69.8
53.2
NIT
Muz TV
PMR
Inter TV
REN TV
Discovery
Other stations
107.0
55.5
52.9
18.2
53.9
38.4
304.7
74.1
53.9
18.2
36.2
0.0
35.2
269.2
0.0
17.8
110.4
54.9
34.3
55.1
328.6
70.8
56.3
36.7
54.5
108.4
18.4
311.1
35.9
0.0
19.2
90.5
36.7
55.9
274.8
0.0
54.3
18.0
18.4
37.4
35.9
415.2
73.1
73.1
38.3
17.6
18.6
0.0
383.7
57.5
36.6
47.5
50.9
46.7
40.6
297.7
36.3
63.7
28.1
18.0
28.1
18.1
399.6
All stations
1882.0 1587.5 1820.4 1868.4 1829.7
1877.4
1833.0
1797.9 1855.4
51.5
44.3
42.0
41.6
41.4
34.2
326.7
1814.2
Mo-Su*
1147.3
765.3
*daily average
3.1.2. Prime Time Reach
This indicator measures the proportion (or the absolute number) of people who between 19:00 – 23:00
watched for at least 8 minutes a certain TV channel.
a) Prime Time Reach (%)
Mo
ORT
TV Moldova
Romania 1
Russia (RTR)
PRO TV
NTV
TV 6
TV 1+1
REN TV
NIT
Inter TV
PMR
Other stations
All stations
*daily average
Tue
We
Thu
Fri
Sa
Su
39.2 31.2
32.6 21.1
5.7 5.7
4.4 1.9
3.1 1.3
0.6 1.3
1.8 1.9
1.9 1.3
1.3 0.0
2.4 0.6
0.6 1.3
1.2 0.6
8.7 9.5
62.0 49.1
31.7
22.3
2.5
4.5
3.2
4.6
1.9
2.7
1.2
0.0
1.9
2.0
10.2
56.0
28.8
22.4
3.9
8.4
2.5
2.6
1.9
0.7
3.2
1.8
1.9
1.3
11.6
58.2
35.3
22.1
6.3
2.6
2.0
3.2
2.0
1.9
1.3
1.3
1.9
0.0
8.4
54.8
43.3
26.2
7.6
5.0
2.6
2.6
3.2
0.6
1.3
0.0
0.0
0.6
10.1
61.2
37.5
22.2
4.0
2.6
7.1
2.6
2.6
2.0
0.7
2.6
0.6
1.3
9.7
59.7
work
day*
33.2
24.1
4.8
4.4
2.4
2.5
1.9
1.7
1.4
1.2
1.5
1.0
9.7
56.0
Week
end*
40.4
24.2
5.8
3.8
4.8
2.6
2.9
1.3
1.0
1.3
0.3
1.0
9.9
60.5
Mo-Su*
35.3
24.1
5.1
4.2
3.1
2.5
2.2
1.6
1.3
1.2
1.2
1.0
9.7
57.3
analytical bulletin
21
February 2004
Survey
b) Prime Time Reach (thousand people)
Mo
1120.9 890.9
905.1
824.3 1009.1 1237.2
1073.1
work
day*
950.2
TV Moldova
930.9 603.1
637.9
641.8 632.3
748.4
635.6
689.3
692.3
690.1
Romania 1
Russia (RTR)
164.0 164.3
125.6 55.4
72.9
127.7
110.3 179.8
239.9 73.2
217.6
144.1
113.1
75.6
138.3
124.4
165.7
110.1
146.1
120.3
PRO TV
NTV
87.9
18.2
36.2
37.5
90.1
131.0
71.6
73.8
56.2
91.7
74.0
74.3
202.8
75.3
68.4
70.5
138.0
74.8
88.2
71.7
TV 6
TV 1+1
50.9
54.9
53.6
35.9
54.7
76.5
55.0
19.8
55.9
54.9
90.8
17.3
73.3
58.0
54.0
48.4
82.1
37.5
62.0
45.3
REN TV
NIT
Inter TV
36.9
69.7
18.2
0.0
18.1
36.2
34.3
0.0
54.9
90.1
51.0
54.5
36.7
35.9
54.3
37.4
0.0
0.0
18.6
73.1
17.6
39.7
35.0
43.7
28.1
36.3
8.7
36.4
35.3
33.7
PMR
Other stations
35.3 18.2
249.9 270.7
56.4
290.6
36.7
0.0
331.9 240.7
18.0
289.4
38.3
276.2
29.3
276.7
28.1
282.8
All stations
1772.0 1402.9 1602.3 1665.1 1566.8 1751.1
1707.7
1602.0 1729.5
28.9
278.5
1638.3
ORT
Tue
We
Thu
Fri
Sa
Su
Week
end*
1155.6
Mo-Su*
1008.6
*daily average
3.1.3. Daily Market Shares
This indicator measures the market shares of TV stations in the course of one day; (the ratio of the watching
time of one station divided by the total TV watching time)
ORT
TV Moldova
Romania 1
Russia (RTR)
PRO TV
NTV
TV 1+1
NIT
TV 6
REN TV
Inter TV
Muz TV
TVC 21
PMR
Acasa
Discovery
Euro TV
Euro Sport
TV Balti
TV 26
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
35.3
29.5
4.2
3.6
5.0
1.0
3.2
2.4
1.2
1.0
1.3
2.0
0.9
1.4
1.6
0.3
0.0
0.0
0.0
0.0
6.3
100
41.2
25.4
5.3
2.6
1.2
1.7
1.5
2.8
1.2
0.0
0.9
1.0
1.4
0.2
2.6
0.9
1.0
0.9
0.0
0.6
7.3
100
41.6
18.5
3.8
5.1
4.9
4.4
3.1
0.0
1.2
1.3
1.6
0.3
1.4
2.1
0.6
1.2
0.5
0.1
0.0
0.4
7.9
100
36.6
20.5
4.1
6.4
4.0
2.4
0.5
1.2
0.7
3.9
2.4
1.4
0.7
1.2
0.0
0.4
0.4
0.0
1.3
0.0
12.1
100
41.5
20.8
6.5
3.6
2.1
3.4
4.6
2.1
1.4
1.6
1.8
0.0
0.8
0.3
0.5
1.0
1.6
0.3
0.0
0.0
6.0
100
45.5
21.1
7.1
4.6
1.3
2.1
0.6
0.0
4.2
1.4
0.2
1.1
1.1
0.9
0.0
1.0
0.0
0.9
0.2
0.0
6.9
100
38.2
22.9
8.4
3.0
5.0
3.5
1.9
3.7
1.5
0.2
0.2
1.2
1.0
0.9
0.8
0.0
0.0
0.3
0.3
0.0
7.1
100
work
day
39.1
22.9
4.8
4.4
3.5
2.6
2.6
1.7
1.1
1.7
1.6
1.0
1.0
1.1
1.0
0.7
0.7
0.2
0.3
0.2
8.0
100
Week
end
42.1
21.9
7.7
3.8
3.1
2.7
1.2
1.7
2.9
0.8
0.2
1.1
1.0
0.9
0.4
0.5
0.0
0.6
0.2
0.0
7.0
100
Mo-Su
39.9
22.6
5.6
4.2
3.4
2.6
2.2
1.7
1.7
1.4
1.2
1.0
1.0
1.0
0.8
0.7
0.5
0.3
0.3
0.1
7.7
100
22
February 2004
Survey
3.1.5. Ratings
(the average ratings by quarter hour--during the entire day)
This indicator measures the ratings of TV stations, in the course of one day (the average of all 15 minute
exposures for a TV station–divided by the entire sample of a day)
Mo
Tue
We
Thu
Fri
Sa
Su
Week
end
3.4
Mo-Su
3.0
work
day
3.1
ORT
3.0
2.6
3.1
3.2
3.4
3.9
TV Moldova
2.5
1.6
1.4
1.8
1.7
Romania 1
Russia (RTR)
0.3
0.3
0.3
0.2
0.3
0.4
0.4
0.6
0.5
0.3
1.8
1.8
1.8
1.8
1.8
0.6
0.4
0.7
0.2
0.4
0.3
0.6
0.3
0.4
0.3
PRO TV
NTV
0.4
0.1
0.1
0.1
0.4
0.3
0.3
0.2
0.2
0.3
0.1
0.2
0.4
0.3
0.3
0.2
0.3
0.2
0.3
0.2
TV 1+1
NIT
0.3
0.2
0.1
0.2
0.2
0.0
0.0
0.1
0.4
0.2
0.1
0.0
0.1
0.3
0.2
0.1
0.1
0.1
0.2
0.1
3.2
TV 6
0.1
0.1
0.1
0.1
0.1
0.4
0.1
0.1
0.2
0.1
REN TV
Inter TV
Muz TV
TVC 21
0.1
0.1
0.2
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.0
0.1
0.3
0.2
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.0
0.1
0.1
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.1
PMR
0.1
0.0
0.2
0.1
0.0
0.1
0.1
0.1
0.1
0.1
Acasa
Discovery
0.1
0.0
0.2
0.1
0.0
0.1
0.0
0.0
0.0
0.1
0.0
0.1
0.1
0.0
0.1
0.1
0.0
0.0
0.1
0.1
Euro TV
Euro Sport
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
0.1
0.0
0.0
TV Balti
TV 26
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Other stations
0.5
0.5
0.6
1.1
0.5
0.6
0.6
0.6
0.6
0.6
All stations
8.4
6.4
7.5
8.7
8.1
8.5
7.8
7.8
8.2
7.9
3.1.6. Prime-Time Ratings
(the average of ratings by quarter hour between 19:00- 23:00)
This indicator measures the ratings of TV stations, between 19:00 – 23:00 (the average of all 15 minute
exposures for a TV station between 19:00 – 23:00, divided by the entire sample of a day)
Mo
ORT
TV Moldova
Romania 1
Russia (RTR)
PRO TV
NTV
Tue
We
Thu
Fri
Sa
Su
13.5 12.7
11.6 7.5
1.2 1.6
1.0 0.8
0.8 0.4
0.2 0.2
11.7
6.9
0.8
1.3
1.1
1.3
11.4
7.6
1.7
2.5
0.6
0.8
14.2
8.2
2.1
0.5
0.4
1.1
16.4
7.6
2.6
1.5
0.7
0.8
14.1
7.6
1.7
0.8
2.0
0.9
work
day
12.7
8.4
1.5
1.2
0.7
0.7
Week
end
15.3
7.6
2.2
1.2
1.4
0.9
Mo-Su
13.4
8.2
1.7
1.2
0.9
0.8
analytical bulletin
23
February 2004
Survey
Mo
TV 1+1
TV 6
REN TV
Inter TV
NIT
PMR
Muz TV
TVC 21
Euro TV
Acasa
TV Balti
Discovery
Euro Sport
TV 26
Other stations
All stations
Tue
We
Thu
Fri
Sa
Su
0.8 0.3
0.4 0.5
0.4 0.0
0.5 0.2
0.5 0.2
0.5 0.1
0.6 0.1
0.0 0.4
0.0 0.4
0.2 0.3
0.0 0.0
0.0 0.0
0.0 0.1
0.0 0.1
2.0 1.7
34.2 27.6
1.0
0.5
0.5
0.6
0.0
0.3
0.2
0.2
0.2
0.2
0.0
0.1
0.0
0.2
2.1
28.9
0.3
0.4
1.5
1.1
0.4
0.5
0.5
0.4
0.2
0.0
0.6
0.2
0.0
0.0
2.7
33.2
1.0
0.5
0.5
0.5
0.9
0.0
0.0
0.3
0.6
0.2
0.0
0.0
0.2
0.0
1.8
32.8
0.2
1.0
0.7
0.0
0.0
0.5
0.4
0.0
0.0
0.0
0.1
0.2
0.0
0.0
2.4
35.1
0.6
0.7
0.1
0.1
0.7
0.4
0.2
0.5
0.0
0.0
0.2
0.0
0.0
0.0
1.9
32.5
work
day
0.7
0.5
0.6
0.6
0.4
0.3
0.3
0.2
0.3
0.2
0.1
0.1
0.1
0.0
2.1
31.4
Week
end
0.4
0.9
0.4
0.0
0.3
0.5
0.3
0.2
0.0
0.0
0.1
0.1
0.0
0.0
2.2
33.8
Mo-Su
0.6
0.6
0.5
0.4
0.4
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.0
0.0
2.1
32.1
3.1.7. Average daily length of watching (minutes)
(how many minutes on average an individual watches a TV station, in the course of an entire day)
a) The entire day
TV Moldova
ORT
NIT
PRO TV
Russia (RTR)
Acasa
NTV
Romania 1
TV 6
TV 1+1
TVC 21
TV 26
Discovery
Muz TV
Euro Sport
REN TV
Euro TV
Inter TV
PMR
TV Balti
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
96
113
107
103
81
143
89
95
77
134
129
75
64
75
56
110
116
94
79
69
92
180
96
108
98
60
124
375
60
85
60
75
70
90
68
50
68
0
150
67
30
0
82
165
82
120
0
168
73
105
90
84
52
124
240
60
66
60
15
113
75
90
58
0
83
169
103
119
60
127
79
0
93
113
49
90
135
0
75
88
0
127
75
155
119
84
169
192
96
118
199
93
73
90
104
99
60
211
135
0
61
0
60
143
141
66
45
0
84
182
87
124
0
64
81
0
78
86
163
120
210
0
97
70
60
127
0
30
180
30
71
187
104
105
161
73
101
68
117
146
64
103
90
0
0
52
60
30
0
30
77
60
77
175
work
day*
97
113
94
125
79
173
86
88
56
141
129
75
58
85
53
114
116
103
71
84
101
179
Week
end*
94
115
161
70
87
68
98
109
119
107
131
0
97
60
60
95
0
30
110
45
74
181
Mo-Su*
96
113
107
103
81
143
89
95
77
134
129
75
64
75
56
110
116
94
79
69
92
180
*daily average
24
February 2004
Survey
b) Prime Time (19:00 – 23:00)
(how many minutes on average an individual watches a TV station, between 19:00-23:00)
TV Moldova
ORT
NIT
PRO TV
Russia (RTR)
Acasa
NTV
Romania 1
TV 6
TV 1+1
TVC 21
TV 26
Discovery
Muz TV
Euro Sport
REN TV
Euro TV
Inter TV
PMR
TV Balti
Other stations
All stations
Mo
Tue
We
Thu
Fri
Sa
Su
86
83
52
60
54
75
60
49
60
102
0
0
15
113
0
66
0
180
105
0
68
132
85
98
60
82
98
120
44
65
60
60
50
30
0
30
45
0
150
45
30
0
82
135
74
89
0
84
71
60
67
78
59
86
60
60
30
60
15
90
75
76
35
0
78
124
81
95
50
56
72
0
75
109
49
90
135
0
75
90
0
111
75
136
90
75
101
137
89
96
166
47
45
90
80
79
60
119
120
0
15
0
60
90
112
60
0
0
84
144
70
91
0
64
71
0
75
83
78
60
0
0
60
75
0
127
0
0
180
30
77
138
82
90
64
68
74
0
82
103
64
66
90
0
0
45
0
30
0
30
77
60
65
130
work
day*
83
92
76
66
67
86
69
73
57
94
78
45
34
83
41
95
104
91
65
75
82
134
Week
end*
76
91
64
67
72
0
79
90
72
64
90
0
60
60
0
95
0
30
110
45
71
134
Mo-Su*
81
91
72
66
68
86
72
79
63
87
81
45
39
74
41
95
104
86
77
63
79
134
Chapter 4: TV VIEWER PROFILE
Total sample
Sex
Residence
Age:
Male
Female
Rural
Urban
The entire day
TV
Total TV
Moldova
47.7%
44.4%
52.3%
55.6%
55.8%
74.0%
44.2%
26.0%
ORT
48.9%
51.1%
52.8%
47.2%
Prime Time
TV
Total TV
Moldova
48.5%
44.7%
51.5%
55.3%
58.0%
73.5%
42.0%
26.5%
ORT
50.9%
49.1%
54.5%
45.5%
14-19
20-29
30-44
17.7%
21.6%
29.6%
9.9%
16.5%
32.9%
16.9%
23.4%
31.3%
16.1%
22.6%
29.8%
10.2%
14.5%
32.8%
16.3%
24.3%
31.5%
45-59
60 +
20.0%
11.1%
25.2%
15.5%
18.8%
9.6%
20.6%
10.9%
26.1%
16.5%
19.3%
8.6%
analytical bulletin
25
February 2004
Survey
Education
The entire day
TV
Total TV
ORT
Moldova
28.7%
27.4%
25.2%
Secondary or
41.0%
41.7%
43.0%
vocational
High-school, post-high11.9%
13.0%
11.2%
school
Higher
18.5%
17.8%
20.7%
Low
Socio–economic
Average
level
High
Total
Prime Time
TV
Total TV
ORT
Moldova
28.1%
28.5%
25.7%
42.0%
41.4%
43.4%
11.5%
13.7%
11.2%
18.3%
16.4%
19.7%
20.9%
28.0%
18.5%
21.0%
28.1%
17.9%
40.5%
38.6%
40.7%
31.2%
42.1%
39.4%
40.0%
39.0%
41.8%
30.1%
41.2%
40.9%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
*daily average
a) work day
The entire day
Male
45.5%
TV
Moldova
49.6%
Female
54.5%
50.4%
52.2%
54.7%
48.0%
51.3%
Rural
76.9%
53.5%
56.4%
77.3%
55.2%
59.4%
Urban
23.1%
46.5%
43.6%
22.7%
44.8%
40.6%
14-19
9.7%
17.1%
17.7%
10.1%
16.9%
16.0%
20-29
16.6%
23.0%
20.6%
14.0%
23.9%
21.7%
30-44
32.3%
31.4%
29.8%
32.0%
32.3%
30.1%
45-59
26.2%
18.1%
20.3%
27.8%
18.2%
21.2%
60 +
15.2%
10.3%
11.6%
16.1%
8.7%
11.1%
27.2%
25.1%
28.1%
27.8%
25.9%
27.2%
Secondary or
vocational
43.4%
44.2%
41.3%
43.5%
45.3%
42.8%
13.5%
11.2%
12.5%
13.9%
11.2%
12.4%
Higher
15.9%
19.5%
18.2%
14.8%
17.6%
17.7%
Low
28.4%
18.1%
19.5%
28.0%
17.3%
19.4%
42.0%
41.4%
41.0%
43.0%
40.5%
40.7%
29.6%
40.5%
39.5%
28.9%
42.2%
39.9%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Total TV
Sex
Residence
Age:
Education
Socio–
Average
economic level
High
Total
Prime Time
45.3%
TV
Moldova
52.0%
48.7%
ORT
Total TV
47.8%
ORT
*daily average
26
February 2004
Survey
b) weekend
The entire day
Total TV
TV
Moldova
ORT
Total TV
TV
Moldova
ORT
Male
41.7%
47.3%
47.4%
43.3%
48.7%
47.8%
Female
58.3%
52.7%
52.6%
56.7%
51.3%
52.2%
Rural
66.9%
51.3%
54.3%
63.9%
53.0%
54.7%
Urban
33.1%
48.7%
45.7%
36.1%
47.0%
45.3%
14-19
10.5%
16.3%
17.7%
10.6%
15.0%
16.4%
20-29
16.3%
24.4%
24.0%
15.8%
25.2%
24.7%
30-44
34.1%
31.0%
29.1%
34.7%
29.9%
29.2%
45-59
22.8%
20.2%
19.5%
21.6%
21.5%
19.3%
60 +
16.3%
8.0%
9.8%
17.2%
8.5%
10.5%
28.0%
25.2%
30.1%
30.4%
25.2%
30.0%
Secondary or
vocational
37.7%
40.2%
40.3%
36.1%
39.6%
40.4%
11.8%
11.2%
10.5%
13.4%
11.1%
9.6%
Higher
22.5%
23.4%
19.2%
20.2%
24.1%
19.9%
27.2%
19.3%
24.2%
28.2%
19.0%
24.9%
37.6%
43.9%
39.5%
38.6%
42.7%
38.2%
35.2%
36.8%
36.3%
33.2%
38.3%
36.9%
Sex
Residence
Age:
Prime Time
Education
Low
Socio-economic
Average
level
High
Total
100.0%
100.0% 100.0% 100.0%
100.0% 100.0%
Chapter 5: TV equipment
How many channels does your TV set receive?
60%
57%
50%
40%
1 - 5 channels
6 - 14 channels
15 - 30 channels
More than 30 channels
Don't know/NA
31%
30%
20%
10%
0%
6%
the first TV set
1%
4%
6%
6%
1%
1%
1%
the second TV set
analytical bulletin
27
February 2004
Survey
How do you receive the TV signal?
100%
individual antenna (internal or
external)
collective external antenna
82%
80%
individual satellite dish
60%
collective satellite dish
40%
18%
20%
2% 2% 2%
0%
0%
10%
cable
1% 0% 1% 4% 0%
Don't know/No answer
second TV set
first TV set
What TV channels do you receive at home?
TV Moldova .........................................................94.3%
ORT .....................................................................87.7%
Romania 1............................................................69.4%
Russia (RTR)........................................................38.7%
PRO TV................................................................26.0%
NTV......................................................................23.0%
NIT .......................................................................21.1%
TV 1+1.................................................................19.7%
TV 6......................................................................19.2%
Muz TV.................................................................18.9%
REN TV ................................................................14.7%
Discovery .............................................................14.7%
PMR .....................................................................14.1%
Euro Sport............................................................13.9%
TV Balti................................................................11.8%
TV 26....................................................................10.5%
Inter TV................................................................10.0%
Sample: 961 respondents having TV
Euro TV................................................................9.7%
Acasa ...................................................................8.1%
TVC 21 .................................................................7.7%
UT 1 .....................................................................3.7%
Novyi kanal (H)....................................................2.5%
Astra.....................................................................2.4%
TSV.......................................................................2.2%
STB.......................................................................2.0%
Flor TV.................................................................1.9%
TV 5......................................................................1.8%
TV 1000................................................................1.6%
Drochia TV ..........................................................1.5%
Ukraine ................................................................1.3%
TV Prim................................................................1.2%
TNT ......................................................................1.2%
Other (under 1% each) .................................... ..20.0%
Don’t know...........................................................0.1%
No answer ............................................................0.2%
What is the quality of the image received?
TV station
TV Moldova
ORT
NIT
PRO TV
Russia (RTR)
Acasa
NTV
Romania 1
TV 6
TV 1+1
TVC 21
TV 26
Discovery
Muz TV
Euro Sport
Very weak (%)
Acceptable (%)
Very good (%)
7.4
4.4
4.3
4.4
4.0
54.9
49.8
57.0
53.6
47.7
48.3
38.3
47.1
57.2
39.1
56.8
58.1
33.2
52.6
39.5
37.8
45.8
38.7
42.0
48.3
51.7
58.2
44.2
38.0
45.1
37.8
32.6
64.1
42.4
59.0
3.6
8.7
4.8
15.8
5.5
9.3
2.7
5.0
1.5
Sample: people
receiving…
906
843
203
250
372
78
221
667
184
189
74
101
141
181
133
28
February 2004
Survey
C. PRINTED PRESS
1. Dailies
Please tell me what dailies (newspapers issued several times a week) in the Republic of
Moldova have you heard about, even if just the name and even if you have never read them?
Sample: 1097 respondents – total sample
Title of publication
First mention (%)
Komsomolskaia pravda
Makler
Flux
Moldova Suverana
Nezavisimaia Moldova
Jurnal de Chisinau
Sport Curier
Moldavskie vedomosti
Capitala
Jurnalul National
Don’t know
No answer
28.2
15.7
13.8
8.0
2.5
1.4
0.8
0.2
0.3
1.8
20.6
6.8
Other spontaneously
(%)
20.4
24.1
17.3
14.9
13.5
5.7
4.3
2.4
3.2
1.9
3.3
Assisted (%)
Total (%)
38.3
40.4
34.3
42.4
48.5
30.5
29.0
27.1
24.2
86.9
80.1
65.4
65.3
64.4
37.6
34.1
29.6
27.6
Today not considered, when did you last time leaf through a daily?
Don’t know/NA
1%
I never read dailies
48%
Yesterday
11%
In the last 7 days
23%
2%
4%
In the last 30 days
11%
How do you buy most often the dailies you read?
By subscription
17%
Borrow from friends/relatives
My employer subscribes to them
14%
3%
Other
1%
Don’t know/NA
1%
Buy from private distributors
10%
Buy at the newsstand
54%
analytical bulletin
29
February 2004
Survey
What type of information interests you most in the dailies you read?
Don’t know/NA
8%
International
18%
Local
29%
National
45%
What dailies do you read most often?
Sample: 562 respondents reading dailies
Makler
Flux
Moldova Suverana
Jurnal de Chisinau
Sport Curier
None
Don’t know/NA
First
mention
36.1
23.5
17.8
5.0
3.2
2.5
1.8
3.9
1.2
5.0
Second
mention
10.9
10.7
5.7
3.9
2.1
2.0
1.1
2.8
Third
mention
0.5
2.8
2.7
1.6
0.7
0.9
1.1
1.2
Total
47.5
37.0
26.2
10.5
6.0
5.3
3.9
8.0
2. Weeklies
Please tell me what weeklies (newspapers issued one time a week) in the Republic of
Moldova have you heard about, even if just the name and even if you have never read them?
Argumenty i Fakty
Saptamina
Literatura si Arta
Tineretul Moldovei
Timpul
Economicheskoie obozrenie
Delovaia Gazeta
Kishinevskii obozrevatel
Vocea Poporului
Glasul Natiunii
First
mention
16.0
23.2
1.6
1.5
4.3
0.9
0.4
0.2
0.2
Other
spontaneous
ly
17.0
14.5
13.1
11.4
11.0
4.5
4.0
1.7
3.9
1.9
Assisted
Total
42.8
29.0
35.4
33.0
25.1
23.2
21.8
22.4
18.6
17.0
75.8
66.7
50.1
45.9
40.4
28.5
26.2
24.3
22.7
19.0
30
February 2004
Survey
Fermierul
Novoie vremea
Democratia
Accente
Capital
Sens
Spros i predlozhenie
Business Info
Cuvantul
Novaia Gazeta
Observatorul de Nord
Est Curier
Unghiul
Ecoul Nostru
Cuvantul Liber
Ora locala
Glia Drochiana
Accent provincial
Straseneanca
Gazeta de Vest
Antenna
Shans
Trud
Vocea Balti/Golos Balti
Kommunist
Nord Info
Don’t know
No answer
First
mention
0.5
0.7
0.5
0.3
0.1
1.7
0.5
1.4
0.3
0.2
1.6
0.1
0.2
0.5
0.2
0.5
2.4
1.4
0.8
0.1
1.3
0.8
3.7
22.7
9.1
Other
spontaneous
ly
5.3
1.6
1.8
3.5
1.2
1.5
2.6
0.8
3.1
0.2
0.4
0.2
1.5
0.5
0.2
0.1
0.5
1.0
0.6
0.2
1.7
2.6
1.5
2.3
1.0
0.4
5.7
Assisted
Total
12.5
14.9
13.5
11.9
13.4
11.3
8.2
10.8
6.2
8.8
5.8
5.6
2.6
5.0
4.6
4.8
3.6
3.2
2.1
2.2
18.2
17.2
15.9
15.7
14.6
12.9
12.5
12.1
10.7
9.0
6.5
5.9
5.7
5.7
5.0
4.9
4.6
4.4
3.3
2.4
How do you buy most often the weeklies you read?
My employer subscribes
5%
By subscription
19%
Buy from private distributors
8%
Borrow from friends/relatives
16%
Other
1%
Don’t know/NA
1%
Buy at newsstands
50%
analytical bulletin
31
February 2004
Survey
How many people besides yourself read the weeklies you procure?
Four persons
6%
Five or more persons
4%
Don’t know/NA
15%
Three persons
14%
None
12%
One person
26%
Two persons
23%
Today not considered, when did you last time leaf through or read a weekly publication?
Yesterday
7%
In the last 7 days
22%
Don’t know/NA
1%
In the last 30 days
10%
5%
I never read weeklies
51%
4%
What weekly publications do you read most often?
Saptamina
Argumenty i Fakty
Timpul
Shans
Antena
Literatura si Arta
Unghiul
Cuvantul
Fermierul
Kommunist
Trud
Novoie vremea
Spros i predlozhenie
Nord Info
Vocea Balti/Golos Balti
Democratia
Tineretul Moldovei
Observatorul de Nord
Straseneanca
First mention
(%)
27.1
18.4
6.7
3.2
4.5
2.2
4.0
2.6
0.4
2.1
1.9
1.9
2.0
1.9
1.3
1.5
0.8
0.6
0.8
1.1
Sample: 533 respondents reading weeklies
Second
Third
Total (%)
mention (%)
mention (%)
6.2
1.0
34.3
5.0
1.0
24.4
3.1
0.8
10.6
2.8
0.2
6.2
1.3
0.4
6.1
1.5
1.9
5.7
0.9
0.2
5.1
1.3
0.4
4.3
2.2
1.7
4.3
0.9
0.6
3.6
1.4
0.2
3.4
1.3
0.2
3.4
0.6
0.2
2.8
0.2
0.4
2.5
0.5
0.2
2.0
0.2
1.6
0.6
0.2
1.5
0.8
1.3
0.4
0.2
1.3
0.2
1.3
32
February 2004
Survey
Znamea
Vocea Poporului
Delovaia Gazeta
Glia Drochiana
None
Don’t know/NA
First mention
(%)
1.3
0.8
0.6
0.8
8.7
0.7
2.3
Second
mention ( % )
Third
mention ( % )
0.2
0.4
0.2
5.4
0.2
0.2
Total (% )
1.3
1.1
1.2
1.0
16.6
2.5
3. Monthly publications
Please tell me what monthlies (newspapers issued one time a month) in the Republic of
Moldova have you heard about, even if just the name and even if you have never read
them?
First mention
(%)
Alunelul
Tainele Sanatatii
Noi
Vash domashnii doktor
Contabilitate si audit
Moldova si Lumea
Basarabia
Limba romana
Capitala magazin
Sud-Est
Contrafort
Liza
Amic
Babushka
Don’t know
No answer
5.1
5.9
3.6
2.2
3.2
1.6
1.6
0.8
0.7
0.1
0.2
1.2
0.3
0.7
5.5
49.5
17.7
Other
spontaneous
(%)
6.4
5.0
4.6
3.4
2.9
3.3
1.3
2.6
1.5
1.0
0.4
0.7
0.7
0.3
2.8
Assisted (%)
Total (%)
21.8
17.6
15.9
18.0
13.1
11.4
12.4
11.2
7.2
4.3
4.2
33.3
28.5
24.2
23.5
19.2
16.3
15.3
14.7
9.4
5.4
4.7
Today not considered, when was the last time you leafed through or read a monthly
publication?
Don’t know/NA
1%
Yesterday
1%
In the last 7 days
5%
In the last 30 days
7%
I never read 79%
4%
3%
analytical bulletin
33
February 2004
Survey
What monthly publications do you read most often?
%
Tainele Sanatatii
Alunelul
Noi
Liza
Basarabia
Babushka
Speed info
Moldova si Lumea
Capitala magazin
Limba romana
Amic
Omnibus
Za ruliom
None
Don’t know/NA
Sample: 224 respondents reading monthlies
First
Second
Third
Total
mention
mention
mention
19.2
1.8
2.7
23.7
9.8
5.8
2.7
18.3
8.0
5.8
1.3
15.2
8.5
4.9
0.4
13.9
10.7
1.3
0.4
12.5
4.9
1.8
0.4
7.2
1.8
1.3
0.9
4.0
2.2
0.4
0.4
3.1
0.9
1.3
2.2
1.8
0.4
2.2
2.2
2.2
0.9
0.9
1.8
0.9
0.4
0.4
1.8
1.3
0.4
1.8
1.3
1.3
14.7
7.2
2.7
24.6
1.8
8.9
Chapter 4: Reader profile
4.1 Socio-demographic profiles – daily publications
3-5 days a
week
1-2 days a
week
More rarely
Never
Male
Female
Rural
Residence
Urban
14-19
20-29
Age:
30-44
45-59
60 +
Education
High-school, post-highschool
Higher
Low
Socio–economic
Average
level
High
Total
Sex
Daily (6-7
days)
4.1.1. Reader profile based on the frequency of reading dailies
44.3%
55.7%
39.8%
60.2%
14.0%
13.9%
37.2%
25.2%
9.6%
14.2%
20.9%
55.9%
44.1%
47.6%
52.4%
14.9%
22.1%
32.0%
22.2%
8.9%
20.2%
42.6%
44.2%
55.8%
55.0%
45.0%
18.8%
22.0%
29.2%
23.0%
7.0%
21.0%
43.5%
51.0%
49.0%
56.8%
43.2%
16.3%
26.7%
32.0%
16.4%
8.7%
24.6%
49.0%
44.4%
55.6%
65.3%
34.7%
11.8%
17.4%
22.4%
21.3%
27.1%
43.0%
41.7%
11.8%
10.9%
12.3%
12.6%
8.3%
53.1%
19.1%
29.9%
51.0%
100.0%
26.2%
14.8%
38.5%
46.8%
100.0%
23.2%
20.3%
41.0%
38.7%
100.0%
13.7%
28.3%
34.7%
37.0%
100.0%
6.9%
42.7%
32.2%
25.2%
100.0%
34
February 2004
Survey
4.1.2. Reader profile of the main daily publications
Total readers
Flux
Makler
Moldova Suverana
Jurnal de Chisinau
Capitala
Sport Curier
55
30
29
8
8
7
1
3
Readers who have read the Readers who have not read the
last issue of …
last issue of …
46
9
23
7
22
7
6
2
6
2
5
2
1
2
1
4.2 Socio-demographic profiles – weekly publications
2-3 times
a month
1-2 times
a month
More
rarely
Never
Male
Female
Rural
Residence
Urban
14-19
20-29
Age:
30-44
45-59
60 +
Education
Higher
Low
Socio–economic
Average
level
High
Total
Sex
Weekly
4.2.1. Reader profile based on the frequency of reading weekly publications
42.9%
57.1%
61.5%
38.5%
14.9%
18.4%
28.6%
25.1%
13.0%
21.5%
34.5%
45.3%
54.7%
36.7%
63.3%
26.1%
14.3%
31.1%
24.8%
3.7%
29.8%
39.2%
44.0%
56.0%
58.7%
41.3%
14.9%
26.0%
36.2%
17.8%
5.0%
21.2%
46.4%
51.8%
48.2%
63.3%
36.7%
11.7%
25.1%
32.2%
22.1%
8.9%
21.6%
51.6%
46.9%
53.1%
60.3%
39.7%
12.8%
19.5%
23.2%
19.0%
25.6%
40.6%
43.0%
13.2%
11.6%
12.0%
10.7%
9.0%
30.9%
21.4%
36.9%
41.8%
100.0%
19.4%
20.6%
32.3%
47.1%
100.0%
20.3%
23.2%
36.0%
40.9%
100.0%
16.1%
27.1%
41.2%
31.7%
100.0%
7.4%
39.6%
33.3%
27.0%
100.0%
4.2.2. Reader profile of the main weekly publications
Total readers
Saptamina
Argumenty i Fakty
Timpul
Unghiul
112
71
35
24
Readers who have read the Readers who have not
last issue of …
read the last issue of …
92
20
54
17
30
5
21
3
analytical bulletin
35
February 2004
Survey
Total readers
Antena
Fermierul
Cuvantul
Literatura si Arta
Novoie vremea
23
18
16
13
11
10
Readers who have read the Readers who have not
last issue of …
read the last issue of …
20
3
15
3
13
3
10
3
9
2
7
3
4.3 Socio-demographic profiles – monthly publications
2-3 times
a month
1-2 times
a month
More
rarely
Never
Male
Female
Rural
Residence
Urban
14-19
20-29
Age:
30-44
45-59
60 +
Education
Higher
Low
Socio-economic
Average
level
High
Total
Sex
Weekly
4.3.1. Reader profile based on the frequency of reading monthlies
41.5%
58.5%
39.6%
60.4%
31.6%
28.0%
8.0%
19.4%
13.0%
35.4%
16.0%
30.2%
69.8%
45.1%
54.9%
21.8%
14.8%
44.7%
14.8%
3.9%
18.6%
18.4%
34.7%
65.3%
63.9%
36.1%
15.1%
24.8%
30.6%
22.3%
7.1%
16.5%
30.9%
43.4%
56.6%
58.9%
41.1%
17.7%
23.2%
32.4%
18.8%
7.9%
17.9%
51.9%
48.6%
51.4%
60.1%
39.9%
12.9%
19.4%
26.4%
21.4%
19.9%
35.0%
44.4%
20.3%
18.2%
14.1%
9.2%
9.7%
28.3%
32.5%
35.4%
32.1%
100.0%
44.8%
14.7%
55.7%
29.6%
100.0%
38.5%
20.7%
33.8%
45.5%
100.0%
21.1%
20.1%
47.5%
32.4%
100.0%
10.9%
34.4%
33.5%
32.1%
100.0%
4.3.2. Reader profile of the main monthlies
Total readers
Tainele Sanatatii
Alunelul
Noi
Liza
Contrafort
Moldova si Lumea
Limba romana
Basarabia
Sud-Est
33
24
21
19
19
10
4
3
3
3
1
Readers who have read the last Readers who have not read
issue of …
the last issue of …
27
6
20
4
17
4
12
7
17
2
8
2
3
1
1
2
2
1
3
1
36

Media audiences in the Republic of Moldova

Transcription

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