immaculate reception - The Chip Shop Awards

Transcription

chip shop awards
2008
Who got through?
Immaculate reception
®
02OVERALL RESULTS
1 GRAND PRIX
Company:
National Galleries of Scotland
Client:
Title: Warhol Can Columns
Art Director: Ross Perth
Production Company: B:spoke
Page: 04
2 chairman’s award
Company: Lake
Client: Jim the Window Cleaner
Title: Good Job
Art Director: Neil Masheder
Copywriter: Neil Masheder
Typographer: Neil Masheder
Photographer: Neil Masheder
Creative Direction: Steve Barwise
Page: 05
3best consumer
campaign ad or
campaign
chip
Company: Stone Soup
Client: E45 Junior
Title: Flakey Babies
Art Director:
Jim Stafford, Ben Hinchliffe
Page: 08
VINEGAR
Company: Fuse8
Client: Henkel
Title: Who’s the gaffer now
Credited individual: James Foster
Page: 16
NOMINATION
Company: Dandy
Client: TomTom Satellite Navigation
Title: God
Art Director: David Fitzsimons
Copywriter: Andy Segal
Page: 20
NOMINATION
Company: Savvy Marketing
Client: NSPCC
Title: Unseen Episodes
Creative: Mark Earnshaw
Page: 20
NOMINATION
Company: Unsuitable
Client: Vaseline
Title: Don’t run your tits off
Credited individuals: Unsuitable
Page: 20
4best press advertisement
CHIP
Company: Ralph Mahon
Client: Heinz
Title: Hot Sauce Hob
Art Director: Ralph Mahon
Page: 10
VINEGAR
Company: The Lab
Client: Duracell
Title: Lasts Longer, Much Longer
Art Director: Stephen Bagshaw
Page: 17
NOMINATION
Company: mda:Creative
Client: Department for Road Safety
Title: It’s Your Funeral
Art Director: Alan Price, Pete Kelly
Copywriter: Alan Price
Photographer: Pete Kelly
Page: 21
5best business to
business
advertisement
CHIP
Company: Big Communications
Client: B&Q
Title: No Queue
Credited individual: Tom Heywood
Page: 13
NOMINATION
Company:
Grisdale Lesniak Swann Ltd
Client: The Confidence Shop
Title: Balls
Art Director:
Mark Lesniak, Chris Tunnicliffe
Copywriter: Richard Grisdale
Typographer: Chris Tunnicliffe
Photographer: Matt Stansfield
Page: 22
6best outdoor
advertisement
chip
Company: Air Advertising
Client: drinkaware.co.uk
Title: Absolut Binge
Typographer: Jason Bennett
Copywriter: Ben De Jonge
Page: 12
chip
Company: Gallusness
Client: Mac
Title: AyeMac
Art Director: Scott MacMichael
Copywriter: Scott MacMichael
Page: 11
chip
Company: The Lab
Client: Homebase
Title: Just Do It Yourself
Art Director: Stephen Bagshaw
Illustrator: James Egan
Page: 08
7best charity
advertisement
CHIP
Company: Caspa Marketing
Client: Tourettes Syndrome (UK)
Association
Title: Please Give Generously
Credited individual: Rich Edwards
Page: 09
VINEGAR
Company: Uber
Client: US Red Cross
Title: Blood
Art Director: Rob Sandom
Copywriter: Rob Sandom
Typographer: Rob Sandom
Illustrator: Rob Sandom
Page: 16
NOMINATION
Company: Access
Client: NHS
Title: Organ Donation
Credited individuals:
Mark Holland, Vicky Green
Page: 20
NOMINATION
Company: Access
Client: NHS
Title: Organ Donation Ambient
Credited individual: Mark Holland
Page: 21
8best work for a relative or friend
CHIP
Company: C21
Client:
Helen Lunn, Richard Hewitson
Title: Helen Loves Dick
Credited Individuals: C21
Page: 10
VINEGAR
Company: Brahm
Client:
Greenwood Mount Residents
Title: BBQ Invites
Art Director: David Beckitt
Copywriter: David Beckitt
Photographer: David Beckitt
Page: 19
NOMINATION
Company: SASS
Client: Morten and Georgina
Title: Wedding Invitation
Art Director: Leigh Sheridan
Copywriter: Leigh Sheridan
Illustrator: Leigh Sheridan
Page: 23
Annual 08
9best work for any
brand you haven’t a
hope of winning
CHIP
Company: Onebestway
Client: Andrex
Title: Jail Break
Creative Director: Paul Alderson
Designer: Mark Flaherty
Page: 10
CHIP
Company: TCS
Client: KitKat (Nestle)
Title: Phil Collins KitKat
Art Director: Dan Younge
Creative Director: Nick Young
Page: 06
VINEGAR
Company: Lake
Client: The National Lottery (lotto)
Title: Age Limit
Credited Individuals: Neil Masheder
Page: 19
NOMINATION
Company: Creative Juice
Client: RSPCA
Title: Best In Show
Art Director: Mike Barber
Copywriter: Jen Holmes
Page: 21
10 best work for a
client you have but
haven’t a hope of
running
VINEGAR
Company: Access
Client: MoSI
Title: Bodyworlds Ambient
Credited Individual: Mark Holland
Page: 16
11 reject of the year
13 best piece of
direct mail
CHIP
Company: Onebestway
Client: Settlers
Title: Windbreak
Creative Director: Paul Alderson
Page: 12
14 best packaging design/point of sale
CHIP
Company: P&W
Title: Loseley Ice Cream
Art Director:
Adrian Whiteford, Lee Newham
Copywriter:
Lee Newham, The Writer
Typographer: Lee Newham
Page: 14
VINEGAR
Company: Tangible
Client: Ann Summers
Title: Rabbit Food
Art Director: Rhona Anderson
Copywriter: Haydn Harris
Page: 19
NOMINATION
Client: Ministry of Sound
Title: Ministry of Sound Vodka
Credited Individuals:
Paul Galley, Matt Bennett
Page: 23
NOMINATION
Company: P&W
Client: Tesco
Title: Tesco Tortillas
Art Director:
Simon Pemberton, Adrian Whiteford
Typographer: Barrie Crombie
Photographer: 22
CHIP
Company: Poulters
Client: Johnstones Paints
Title: Wembley Tin
Art Director: Mick Craven
Copywriter: Gary Delaporte
Photographer: Chris McGowan
Page: 07
CHIP
Company: Poulters
Client: Man United Soccer Schools
Title: Bobby
Art Director: Ben Bateson
Copywriter: James North
Page: 15
NOMINATION
Company: Ledgard Jepson
Client: Sheffield City Council
Title: Wasted Bin Laden
Managing Director: David Exley
Creative Director: Craig Hebditch
Page: 21
12 best use of
bad taste
CHIP
Client: Kitkat
Title: Have a Break
Art Director: Paul Fielding
Page: 14
VINEGAR
Client: Fritzl Locks
Title: Lock
Art Director: Nish Wickramasinghe
Copywriter: Rachel Leigh
Page: 16
VINEGAR
Company: Hudson Fuggle
Client: Ikea
Title: New Bed
Andy Thorne, Jennifer Jacobs,
Julie Hudson and Philip Rodgers
Page: 18
15 best use of shop window postcard space
CHIP
Company: Fuse8
Client: ebay
Title: Anything and Everything
Matt McMillan, Phill Capewell
Page: 14
16 best use of plagiarism
CHIP
CHIP
Company: Max Burgoyne &
James Beswick
Client: Spec Work
Title: Stunt at Tate Modern
Art Director: Max Burgoyne
Copywriter: James Beswick
Page: 06
p
CHIP
CHIP
Client: WKD
Title: Good things come to those
who are WKD
Steve Smith and Paul Wallett
Page: 12 s
Client: WKD
Title: Bastards
Credited Individual: James Cross
Page: 13 space
17 best use of shocking copy
VINEGAR
Company: Lake
Title: Good Job
Art Director: Neil Masheder
Copywriter: Neil Masheder
Typographer: Neil Masheder
Photographer: Neil Masheder
Creative Direction: Steve Barwise
Page: 05
NOMINATION
Company: SM+CO
Client: City Car Club
Title: City Car Club
Art Director: Steven Mitchell
Copywriter: Steven Mitchell
Typographer: Steven Mitchell
Page: 20
NOMINATION
Company: Stone Soup
Client: Amazon.com
Title: Lost
Art Director: Jim Stafford
Copywriter: Tom Sharp
Photographer: Vanessa Bradley
Artwork: Vanessa Bradley
Page: 22
Company: Sequoia
Client: Dave’s Driving School
Title: Oops
Art Director: Gareth Highman,
Mark Bloore
Copywriter: Mark Bloore
Typographer: Gareth Highman
Photographer: Mark Bloore
Page: 15
CHIP
Client: West Yorkshire Police
Title: Killer Phone
Art Director: Paul Fielding
Copywriter: Lisa Simpson and
Dan Marsden
Page: 16
Company:
Client: National Galleries of
Scotland
Title: Warhol Can Colums
Art Director: Ross Perth
Production Company: B:Spoke
Page: 04
NOMINATION
VINEGAR
Company: Fuse8
Client: Audi
Title: Car of your Dreams
Credited Individual:
Mark Huddleston
Page: 23 space
18 best non pc
chip
Company: Blue River
Client: Virgin Mobile
Title: Immaculate Reception
Art Director:
Jerome Iveson, Anthony Cantwell
Page: 08
chip
Company: Mezzo Films
Client: Gillette
Title: Grandma
Director: Brodie Harkess
Producer: Alex Cowley
Creative Director: Paul Davies
Creative Director: Anna Twaddell
Page: 13
CHIP
CHIP
19 best ambient media
Client: Virgin Trains (First Class)
Title: A to B
Art Director: Andy Craggs
Copywriter: Martin Scott
Page: 07
VINEGAR
Company: Golley Slater
Client: Apple
Title: Apple
David Abbott, Paul Williams
Page: 18
VINEGAR
Company: Sequoia
Client: Samaritans
Title: Don’t Hang Around
Art Director: Viv Griffiths
Copywriter: Mark Bloore
Typographer: Gareth Higham
Page: 17
NOMINATION
Client: Clearasil
Title: May Cause Confidence –
Shopping Centre
Editor/Director: Paul MacFarlane
Exec Producer: Anna Twaddell
Producer: Kathryn Penny
Page: 21
Company: mda:creative
Client: Department for Transport
Art Director: Alan Price
Photographer: Pete Kelly
Page: 19
VINEGAR
Client:
Golden Valley Veterinary Hospital
Title: Toilet Training
Art Director:
Alan Price, Christelle Jones
Typographer: Alan Price
Photographer: Alan Price
Page: 18
VINEGAR
Client:
Golden Valley Veterinary Hospital
Title: Acetate Puddle
Art Director: Alan Price
Typographer: Alan Price
Photographer: Mike Healey
Page: 18
NOMINATION
Company: The Black Hole
Client: Angling Times
Title: Catch Bigger Fish
Art Director: Lewis Gregory
Page: 22
20 best campaign to become viral
CHIP
Client: Cooking Vinyl Records
Title: The Charlatans
‘You Cross My Path’ Viral
Director: Paul Morricone
Animation: Jim Hill
Producer: Alex Cowley
Page: 12
21 invent your own category
VINEGAR
Company: Adam&Sam
Category Name:
Best Font Created From a
Bookcase and Some Books
Title: Bookcase Regular
Art Director: Adam & Sam
Typographer: Adam & Sam
Photographer: Adam & Sam
Page: 18
The Chip Shop Awards03
Annual 08
edia
e&
rn
ne
ck
hool
man,
hman
re
tland
of
s
Spoke
ansport
THE JUDGES
Michael Wolff Michael Wolff &
Company
Dean Webb
The Red Brick Road
Paul Cilia La Corte Lewis Moberly
John Jessup Leo Burnett
Garry Blackburn Rose
Nick Finney NB Studio
DIANE YOUNG, Event Director
A note from the Chairman of the Judges:
Hospital
es
Michael Wolff Michael Wolff & Company
and Chairman of the
Chipshop Awards 2008
Hospital
ey
e
y
to ords
n
a
oks
m
am
am
The Chip Shop Awards is all about ideas. Not about having a big media
spend. Not about having a big budget. Not even about having the client.
That’s why the work contained in this book will inspire you, make you
laugh, make you think and sometimes shock you. Because it is creativity
without any boundaries. To see the work online, play the TV and the
virals, plus see the work from previous years, log on to our brand new
website at www.chipshopawards.com. And while you’re there, register
as a member to ensure you are kept up to date with Chip Shop Awards
developments and deadlines.
Chip Shop, creatives and recognition.
What happened then was that we were swept up into the world
Awards or being published have come to be the most important
measure of the quality of a creative’s work. So ‘congratulations’ is of process, deadlines and project management. Serious time for
the first thing to say to anyone whose work is honoured by winning thought, reflection and criticism was eroded and creativity became
a day rate affair.
an award.
We all know that creativity can take minutes; even seconds, and
I was always excited to have my work and my name included
with respect, and sometimes even envy, in any selection of it can take weeks and months. A moment of insight turned into a
excellence by my peers. But, and there’s always a ‘but’ for me, the creative idea can change the world. Months of mediocre process
chosen work always had flaws. Flaws that taunted me and always can produce the emperor’s new clothes – and it often does.
How can we reclaim the creative, artistic,
insisted on being noticed.
expressive,
original and intuitive initiatives that define
I don’t think flawless work exists any more than
“Chip Shop
us as designers, from the grinding, boring, greedy
flawless people. In life – with a little humility – there’s
always the possibility of addressing flaws and reconnects us and uninspiring businesses that are subsuming so
correcting them. With work, it’s usually too late. with recognising many of us? Just as with energy and how we use it,
architecture and how we live in it, and money
Occasionally a timeless piece of architecture, a
wit and craft and
and how we think of it and use it, we have to start all
fantastic ad or graphic design, a breath-taking
product or a perfect piece of writing by a great and great ideas over again.
Although awards deserve congratulation and in
copywriter appears. These iconic pieces are rare.
just for what
many ways Chip Shop reconnects us with recognizing
Why so, when there are so many brilliant and talented
they are.”
wit and craft and great ideas just for what they are,
people in our wide world of design and advertising?
don’t be seduced into thinking everything is fine and
I think there are two main reasons.
The first is vanity – a deadly state of mind that settles for less by rosy. It isn’t. The world needs our insights, our imagination, our
substituting a craving for credit and recognition for simply doing a thinking and our inspiration to a higher purpose for our clients
service. That’s a personal issue. Most people can recognise when more that it ever did.
Too often, we’re still more pre-occupied with useful things for us
they’re drinking from the intoxicating chalice of recognition.
– recognition, growing our companies and gaining material wealth
The second reason is more serious and profound.
I think it’s a flaw in how the design industry has developed and – than useful things for the world we live in.
If Chip Shop, standing as it does for creative quality alone,
expanded and how the activities of advertising and design have
slid into the clothes of mediocre and conventional business. expands its influence, then it can help us to draw back from what
seems like a headlong plunge into plagiarism and medicocrity.
Wanting recognition and wealth was the basis for this evolution.
Sponsored by:
All rights reserved. On no account may any part of this publication be reproduced in any form without the written permission
of the copyright holder and publisher, application for which should be made to the publisher. © CARNYX GROUP LIMITED 2008
®
Published by The Drum
4th Floor, Mercat Building,
26 Gallowgate,
Glasgow G1 5AB
Tel: 0141 552 5858
04grand prix
Annual 08
Company: National Galleries of Scotland
Client: National Galleries of Scotland
Title: Warhol Can Colums
Award: Grand Prix; and Best Ambient Media
Annual 08
chairman’s award05
Company: Lake
Title: Good Job
Award: Chairman’s Award; and Best Use of a Shop
Window Postcard Space
06www.chipshopawards.com
Annual 08
Company: TCS
Client: KitKat (Nestle)
Title: Phil Collins KitKat
Award: Best Work for any Brand you
Haven’t a Hope of Winning
Company: Max Burgoyne & James Beswick
Client: Spec Work
Title: Stunt at Tate Modern
Award: Best Ambient Media
CHIP07
Annual 08
Client: Virgin Trains (First Class)
Title: A to B
Award: Best Non PC
Company: Poulters
Client: Johnstones Paints
Title: Wembley Tin
Award: Reject of the Year
Company: Blue River
Client: Virgin Mobile
Title: Immaculate Reception
Award: Best Non PC
Annual 08
chip09
Annual 08
Company: The Lab
Client: Homebase
Title: Just Do It Yourself
Award: Best Outdoor
Advertisement
Client: Tourettes Syndrome (UK) Association
Title: Please Give Generously
Award: Best Charity Advertisement
Company: Stone Soup
Client: E45 Junior
Title: Flakey Babies
Award: Best Consumer Campaign
Ad or Campaign
Company: C21
Client:
Helen Lunn, Richard Hewitson
Title: Helen Loves Dick
Award: Best Work for a
Relative or Friend
Company: Onebestway
Client: Andrex
Title: Jail Break
Award: Best Work for any Brand you
Haven’t a Hope of Winning
Company: Ralph Mahon
Client: Heinz
Title: Hot Sauce Hob
Award: Best Press Advertisement
Annual 08
Annual 08
Company: Gallusness
Client: Mac
Title: AyeMac
Award: Best Outdoor
Advertisement
chip11
Annual 08
Client: WKD
Title: Good things come to those who are WKD
Award: Best Use of Plagiarism
Company: Air Advertising
Client: drinkaware.co.uk
Title: Absolut Binge
Award: Best Outdoor Advertisement
Client: Cooking Vinyl Records
Title: The Charlatans ‘You Cross My Path’ Viral
Award: Best Campaign to Become Viral
Company: Onebestway
Client: Settlers
Title: Windbreak
Award: Best Piece of Direct Mail
chip13
Annual 08
Client: WKD
Title: Bastards
Award: Best Use of Plagiarism
Client: B&Q
Title: No Queue
Award: Best Business to Business Advertisement
Company:
Mezzo Films
Client: Gillette
Title: Grandma
Award: Best Non PC
Company: Fuse8
Client: ebay
Title: Anything and Everything
Award: Best Use of a Shop Window Postcard Space
Annual 08
chip15
Annual 08
Company: P&W
Title: Loseley Ice Cream
Award: Best Packaging Design/
Point of Sale
Company: Sequoia
Client: Dave’s Driving School
Title: Oops
Award: Best Ambient Media
Client: Kitkat
Title: Have a Break
Award: Best Use of Bad Taste
Company: Poulters
Client: Man United Soccer Schools
Title: Bobby
Award: Reject of the Year
01
Annual 08
04
05
02
03
Vinegar17
Annual 08
06
06
07
1. Company: Fuse8
Client: Henkel
Title: Who's The Gaffer Now
Commendation:
Best Consumer Ad or Campaign
2. Company: Big Communications
Client: Fritzl Locks
Title: Lock
Commendation: Best Use of Bad Taste
3. Company: Uber
Client: US Red Cross
Title: Blood
Commendation: Best Charity Advertisement
4. Company: Access
Client: MoSI
Title: Bodyworlds Ambient
Commendation: Best Work for a Client You
Have but Haven't a Hope of Running
6. Company: Sequoia
Client: Samaritans
Title: Don't hang around
Commendation: Best Non-PC
5. Company: Creative Juice
Client: West Yokrshire Police
Title: Killer Phone
Commendation: Best Use of Shocking Copy
7. Company: The Lab
Client: Duracell
Title: Lasts longer, much longer
Commendation: Best Press Advertisement
08
Annual 08
11
09
10
12
8. Company: Adam&Sam
Category Name: Best Font Created
From a Bookcase and Some Books
Title: Bookcase Regular
Commendation:
Invent Your Own Category
9. Company: mda:creative
Client: Golden Valley Vet Hospital
Title: Acetate Puddle
Commendation:
Best Ambient Media
Client: Golden Valley Vet Hospital
Title: Toilet Training Commendation:
Best Ambient Media
11. Company: Golley Slater
Client: Apple Title: Apple
Commendation: Best Non-PC
Commendation:
Best Work for any Brand You
Haven't a Hope of Winning
12. Company: Hudson Fuggle
Client: Ikea Title: New Bed
Commendation:
Best Use of Bad Taste
15. Company: Tangible
Client: Ann Summers
Title: Rabbit Food
Commendation: Best Packaging
Design/Point of Sale
13. Company: Brahm
Client: Greenwood Mount
Residents Title: BBQ Invite
Commendation:
Best work for a Relative or Friend
14. Company: Lake
Client: The National Lottery (Lotto)
Title: Age Limit
Client: Department for Transport
Title: It's Your funeral
Commendation:
Best Ambient Media
Vinegar19
Annual 08
13
15
14
16
01
Annual 08
04
02
08
03
09
05
Nominations21
Annual 08
05
06
07
10
1. Company: Dandy
Client: TomTom
Satellite Navigation
Title: God; Nomination:
Best Consumer Advert
or Campaign
2. Company:
Unsuitable
Client: Vaseline
Title: Don't run your tits
off; Nomination: Best
Consumer Advert or
Campaign
3. Company: SM+CO
Client: City Car Club
Title: City Car Club;
Nomination: Best Use
of Shop Window
Postcard Space
6. Company: Acess
Client: NHS Title:
Organ Donation;
Nomination: Best
Charity Advertisement
7. Company: Acess
Client: NHS Title:
Organ Donation,
Ambient;
Nomination: Best
Charity Advertisement
8. Company:
Ledgard Jepson
Client:
Sheffield City Council
Title: Wasted Bin
Laden; Nomination:
Reject of The Year
4. Company:
Savvy Marketing
Client: NSPCC
Title: Unseen Episodes;
Nomination:
Best Consumer Advert
or Campaign
9. Company:
Mezzo Films
Client: Clearasil
Title: May Cause
Confidence – Shopping
Centre;
Nomination:
Best Non-PC
5. Company:
Creative Juice
Client: RSPCA Title:
Best In Show;
Nomination: Best Work
for a Client You Haven't
a Hope of Winning
10. Company:
mda:creative
Client: Department for
Road Safety
Nomination: Best
Press Advertisement
11
Annual 08
12
14
15
Nominations23
Annual 08
13
8. Company: Grisdale Lesniak Swann Ltd
Client: The Confidence Shop
Title: Balls
Nomination: Best Business to Business Advert
12. Company: The Black Hole
Client: Angling Times Title: Catch bigger fish
Nomination: Best Ambient Media
13. Company: Fuse8
Client: Audi Title: Car of your Dreams
Nomination: Best Use of Shocking Copy
14. Company: P&W
Client: Tesco Title: Tesco Tortillas
Nomination: Best Packaging Design/Point of Sale
16
15. Company: Stone Soup
Client: Amazon.com Title: Lost
Nomination: Best Use of Shop Window Postcard Space
16. Company: Caspa Marketing
Client: Ministry of Sound
Title: Ministry of Sound Vodka
Nomination: Best Packaging Design/Point of Sale
17. Company: SASS
Client: Morten and Georgina
Title: Wedding Invitation
Nomination: Best Work for a Relative or Friend
17
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immaculate reception - The Chip Shop Awards

Transcription

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