- Schibsted

The leader in Online classifieds Spain
David González Castro, CEO Anuntis
Index
1. Anuntis overview-figures
2. Internet brands&businesses
3. Offline business
4. Headcount
5. Macro economical situation in Spain
2
2
What is Anuntis?
1) Anuntis is the clear leader in the online classified business in
Spain.
2) Apart from FINN in Norway it is the unique case in the world
that one company leads the main verticals in the same
country.
3) Infojobs.net is the 1st site in the online jobs in Spain and the
1st private in Europe. (UU Nielsen, July 08).
4) Fotocasa.es is the 1st site in online real estate in Spain and the
5th in Europe. (UU Nielsen, July 08).
3
3
Total Company
Total revenues
160,0
+11%
140,0
Mill EUR
120,0
112,0
+11%
138,1
137,5
2007
LTM pr 1H 08
124,3
100,0
80,0
60,0
40,0
20,0
0,0
2005
2006
Total adj. EBITDA
45,0
40,0
Mill EUR
40,1
2007
LTM pr 1H 08
+18%
34,1
35,0
30,0
40,1
+31%
26,0
25,0
20,0
15,0
10,0
5,0
0,0
2005
2006
4
4
Online
Online revenues
100,0
90,3
76,4
Mill EUR
80,0
+59%
60,0
48,1
40,0
+69%
28,5
20,0
0,0
2005
2006
2007
LTM pr 1H 08
Online adj. EBITDA
40,0
37,4
34,2
35,0
+53%
Mill EUR
30,0
25,0
20,0
15,0
22,4
+72%
13,0
10,0
5,0
0,0
2005
2006
5
5
2007
LTM pr 1H 08
Offline
Offline revenues
90,0
83,5
80,0
-9%
76,2
-19%61,7
70,0
Mill EUR
60,0
47,2
50,0
40,0
30,0
20,0
10,0
0,0
2005
2006
2007
LTM pr 1H 08
Offline adj. EBITDA
14,0
13,0
-10%
11,7
12,0
Mill EUR
10,0
-50%
8,0
5,9
6,0
4,0
2,7
2,0
0,0
2005
2006
6
6
2007
LTM pr 1H 08
Revenues and Adjusted Ebitda share
74,5%
80,0%
71,1%
70,0%
61,4%
55,3%
60,0%
44,7%
50,0%
38,6%
40,0%
28,9%
25,5%
30,0%
20,0%
10,0%
0,0%
2005
2006
2007
% ON
1st H08
% OFF
97,6%
100,0%
88,7%
90,0%
80,0%
66,9%
70,0%
60,1%
60,0%
49,9%
50,0%
33,1%
40,0%
30,0%
11,3%
20,0%
2,4%
10,0%
0,0%
2005
2006
2007
% ON
7
7
% OFF
1st H08
Online classifieds in first half 2008
ONLINE REVENUES (EUR million) / EBITDA %
30
ƒ Continued online growth
and stable margins
100%
25
80%
20
ƒ Since Q3 2007 impact on
margins for marketing
investment
60%
15
40%
10
20%
5
0
0%
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2005
Revenues
8
8
2006
2007
EBITDA
2008
EBITDA margin
Growth revenues
Total Online
9
Total Year 06/05
Total Year 07/06
S1 - 08/07
68,24%
71,60%
49,04%
117,73%
78,12%
42,42%
194,94%
62,95%
71,78%
25,64%
50,55%
54,5%
69,2%
58,4%
41%
Audience Ranking
*It has been taking into account for this ranking audience, content and sales impact.
Ranking por páginas vistas de los grupos españoles *
10
10
Ranking usuarios únicos de los grupos españoles *
Fotocasa.es
Real Estate Website leader in Spain
ƒ1,5 M Unique Users (monthly)*
ƒ 63 M
Pageviews (monthly)*
ƒ 41% Market Share**
ƒ 315.000 Ads
ƒ 6.000 Professional Customers
Intelligent Search engine
*Source: Nielsen /Market Intelligence, July 08
11
** Source: Nielsen/Netview, July 08
11
Fotocasa.es: Evolution UU-PV
Unique Users (*)
Pageviews (*)
1.800.000
70.000.000
62.916.362
1.602.608
1.600.000
56.668.320
60.000.000
1.322.036
1.400.000
50.000.000
42.490.864
1.200.000
40.000.000
1.020.481
1.000.000
30.000.000
800.000
20.944.630
516.825
20.000.000
600.000
400.000
10.000.000
2005
2006
2007
2008
2005
(*) Monthly reference: May
12
12
2006
2007
2008
Fotocasa.es: DRIVERS
Total Searches
460.000
Number of Properties
435.916
440.000
420.000
330.000
315.000
394.053
400.000
310.000
380.000
290.000
360.000
264.765
270.000
340.000
250.000
219.664
230.000
210.000
323.872
320.000
300.000
2006
201.099
2007
2008
190.000
CUSTOMERS
170.000
7.000
150.000
6.245
6.000
2005
2006
2007
2008
5.691
5.000
3.983
4.000
3.000
2.000
1.588
1.000
0
2005 - s35
13
13
2006 - s35
2007 - s35
2008 - s35
Fotocasa.es: Market Share
Users
UU Market Share (*)
45,00%
40,00%
35,00%
30,00%
25,00%
20,00%
15,00%
10,00%
5,00%
40,95%
35,00%
11,83%
fotocasa.es
idealista.com
vocento inmobiliaria
11,03%
yaencontre
(*)Source: Nielsen Netview. July 2008
14
14
Fotocasa.es in Europe
Fotocasa is the 5th site in the real estate market in Europe
Portal
1st
2nd
3rd
4th
ImmobilienScout24
Rightmove
seloger.com network
De Particulier a Particulier Network
5th Fotocasa.es
6th
7th
8th
9th
10th
UU
2.614.000
2.237.000
1.854.000
1.482.000
Country
Germany
UK
France
France
1.177.000 Spain
Find a Property
Propertyfinder
Immonet.de
immowelt
idealista.com
1.147.000
1.114.000
1.084.000
1.042.000
1.006.000
NielsenNetRatings, Netview Home&Work, july ‘08. Europe
15
15
UK
UK
Germany
Germany
Spain
Coches.net
Motor Website Leader in Spain
ƒ 2 M Unique Users (monthly)*
ƒ 72 M Pageviews (monthly)*
ƒ 24% Market Share **
ƒ 112.000 Ads
ƒ 3.500Professional Customers
*Source: Nielsen /Market Intelligence, July 08
**Source: Nielsen/Netview, July 08
16
16
Three focus strategy
Leader in Second-hand vehicles
More new vehicles (VN)
17
The biggest motor community in Spain
Coches.net: Evolution UU-PV
Unique
Users
(*) (*)
Unique
Users
Unique
Users (*)
Pageviews
(*)
75.000.000
2.100.000
70.771.685
1.911.254
70.000.000
1.900.000
65.000.000
1.700.000
60.000.000
1.565.549
55.212.963
1.500.000
55.000.000
1.300.000
50.000.000
1.116.197
46.912.114
45.000.000
1.100.000
40.000.000
900.000
35.000.000
30.000.000
700.000
2006
2007
2006
2008
2007
2008
(*) Monthly reference: July
Source: Nielsen//Market Inelligence/ Netview
18
18
coches.net
Active Ads Evolution
Customers Evolution
4.000
140.000
128.048
130.000
130.465
3.471
3.500
120.000
3.000
110.000
102.886
2.306
2.500
100.000
2.000
90.000
80.000
1.526
1.500
78.411
1.000
70.000
731
500
60.000
50.000
0
2005
2006
2007
2005 - s35
2008
19
19
2006 - s35
2007 - s35
2008 - s35
Segundamano.es
Classified Website Leader in Spain
ƒ 4,7 M Unique Users (monthly)*
ƒ 259 M Pageviews (monthly)*
ƒ 25,8% Market share**
ƒ 700.000 Ads
ƒ 5.000 Customers
*Source: Nielsen/ Market Intelligence. July 08
** Source: Nielsen/Netview. July 08
20
Segundamano: Evolution UU-PV
PV (monthly average)
UU (monthly average)
350.000.000
5.000.000
4.500.000
300.000.000
4.000.000
250.000.000
3.500.000
3.000.000
200.000.000
2.500.000
150.000.000
2.000.000
1.500.000
100.000.000
1.000.000
50.000.000
500.000
-
2005
2006
2007
2008
2005
2006
2007
2008
Source:Nielsen//Market Inelligence/ Netview
21
Segundamano.es vs loquo.com
ƒ Segundamano is on the
Top 10 rising searches in
Spain
+ 30%
5.000.000
4.500.000
4.000.000
3.500.000
3.000.000
2.500.000
2.000.000
1.500.000
1.000.000
500.000
0
kjiji/loquo
jul‐08
jun‐08
may‐08
abr‐08
mar‐08
feb‐08
ene‐08
dic‐07
nov‐07
oct‐07
sep‐07
ago‐07
jul‐07
jun‐07
may‐07
abr‐07
mar‐07
ƒ Segundamano is keeping
the gap with Loquo (Kijiji)
segundamano
Source: Nielsen-Netview
Unis Users
22
22
Sales Reps Strategy, 3 sites
Sales force coverture
ƒ The sales force as a competitive
Asset of Anuntis
ƒ 200 professional sales force
ƒ Pack Offers Strategy:
- +
+
ƒ 18.000 Professional Customers
Professional Customers
20.000
18.000
16.000
14.000
12.000
10.000
8.000
6.000
4.000
2.000
0
2005
23
2006
2007
2008
Offline business
ƒ Print publications are not the core business of the company.
ƒ Objective: maintain publications that help online business or are
profitable at the moment
ACTIVE PUBLICATIONS
250
198
200
150
100
75
50
14
0
July 2004
December 2007
24
24
July 2008
Restructuring Risk Offline
Significant reduction in offline headcount last 2 years
Offline headcount
1.000
900
858
800
702
700
600
500
347
400
232
300
200
100
0
April '06
April '07
May ' 08
July '08
We have the intention to continue with the print business, but if this is not possible
the maximum restructuring risk would be of approx EUR 5-7 million for 232 people.
25
25
Macro economical situation in Spain
Evolution of GDP
4,5
4
3,5
3
2,5
2
1,5
1
0,5
0
1Q
2002
2Q
2002
3Q
2002
4Q
2002
1Q
2003
2Q
2003
3Q
2003
4Q
2003
1Q
2004
2Q
2004
3Q
2004
4Q
2004
1Q
2005
2Q
2005
Yearly Growth
Reference data of 2000
Source: INE
3Q
2005
4Q
2005
1Q
2006
2Q
2006
3Q
2006
4Q
2006
1Q
2007
2Q
2007
3Q
2007
4Q
2007
1Q
2008
2Q
2008
Quarter Growth
FORECAST GDP
4,5
4
3,9
3,8
3,5
3
2,5
1,8
2
1,2
1,5
1
0,5
0
2006
26
2007
Source: International Monetary Fund
17 July 2008
26
2008
2009
Macro economical situation in Spain
Unemployment
12,00%
10,00%
8,00%
6,00%
4,00%
July +11%
2,00%
0,00%
Q1 2005
Q2 2005
Q3 2005
Q4 2005
Q1 2006
Q2 2006
Q3 2006
Q4 2006
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Source: INE
*Ministerio Economía y Hacienda
Forecast 2009*: 12,5
Number of sales and acquisitions of houses
60.000
50.000
June -29,6%
40.000
New
30.000
Used
20.000
10.000
0
jan-07 feb-07 mar-07 apr-07 may-07 jun-07
jul-07
aug-07 sep-07 oct-07 nov-07 dec-07 jan-08 feb-08 mar-08 apr-08 may-08 jun-08
Source: INE
27
27