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Android Experience Sharing
About Myself
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刘铁锋
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Agenda
Android And App Ranking
Analysis
Android Failure experience
Google’s policy
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Revenue in App Store
App Store Info
$253k per month
New App in Android Market
Android Ranking Analysis
Data
Overall Top 100
Category Top 20
Why they success
App Download Distribution
Android Top 20(2010.4 Vs. 2010.7 )
App
Google Maps
Pandora Radio
T-Mobile My Account
The Weather Channel
Movies
Facebook for Android
MySpace Mobile
Droidlight LED Flashlight
Handcent SMS
US Yellow Pages Search
Backgrounds
Barcode Scanner
Advanced Task Killer
Google Sky Map
Ringtones
Dictionary.com
Shazam
DailyHoroscope
ShopSavvy
App
Google Sky Map
Advanced Task Killer
The Weather Channel
Facebook for Android
Barcode Scanner
Twitter
Compass
Backgrounds
Shazam
Dictionary.com
ASTRO File Manager
Adobe Reader
Handcent SMS
ColorNote notepad Notes
DailyHoroscope
Ringdroid
Google Translate
LauncherPro
IMDB Moives & TV
App Contributor
Row Labels
Soundroid 2012
Al Pacino Sounds & Ringtones
Bruce Tobi Soundboard
Chris Tucker Sounds & Ringtone
Dumb and Dumber Soundboard
Looney Tunes Soundboard
Madea Soundboard
Old Man Herbert Soundboard
Peter Griffin Soundboard
Star Wars Sounds & Ringtones
Super Mario Sounds & Ringtones
Google Inc.
Gesture Search
Google Goggles
Google Maps
Google Sky Map
Google Translate
Shopper
handcent_admin
Handcent Font Pack1
Handcent Font Pack2
Handcent Font Pack3
Handcent Font Pack4
Handcent SMS
Scheff's Blend
AK-47
Ruger - SR9
SchottGunn
The Schwartz Unsheathed
Swiss Codemonkeys
Funny Jokes
Love Poems
Steamy Window
Points
Count of Title
10
1
1
1
1
1
1
1
1
1
1
6
1
1
1
1
1
1
5
1
1
1
1
1
4
1
1
1
1
3
1
1
1
Communication(2010.4 Vs. 2010.7)
Apps
Handcent SMS
Opera Mini 5 browser
Bluetooth File Transfer
twidroid for twitter
EStrongs File Explorer
antivirus free
Dolphin Browser
eBuddy Messenger
chompSMS
Hi AIM
Handcent Font Pack2
Handcent Font Pack4
Handcent Font Pack1
Handcent Font Pack3
Meebo IM
Hi MSN Beta
QQ Labs for Android
Lookout Mobile Security FREE
MSN Droid
Apps
Handcent SMS
Yahoo! Mail
Opera Mini
Antivirus free
EStrongs
Bluetooth File Transfer
MSN Talk
Yahoo Messenger
Dolphin Browser HD
PdaNet
Ebuddy
Twideroyd for twitter
QQ
A Korea App
fring
Skyfire
Lookout Mobile Security
Handcent Font pack1
Handcent Font pack2
Point
Big Company’s Influence(Yahoo!)
Local App (QQ and Korea app)
Traditional app will transfer to
Android(Twitter, Adobe, IMDB)
Innovation app have chance (Launch Pro)
Who will be the next (FourSquare?)
App Contributor
Row Labels
Easyroid
Hi AIM
Hi AIM pre-cupcake
Hi MSN Beta
Hi MSN pre-cupcake
Hi Yahoo
Michael Quach
100 Birthday Quotes!
French Verbs 650
Legal Terms 500
Vocabulous
Weird Words 500
handcent_admin
Handcent Font Pack1
Handcent Font Pack2
Handcent Font Pack3
Handcent Font Pack4
Handcent SMS
Superdroid.net
NBA Forum
Super - Private Conversation
Super SMS Faker (Free)
Yermek Zhumagulov
aContacts
Dialer One
Tom Tasche
SayMyName
SayMyName Dessert
xScope Mobile
xScope Browser Lite (1.5/1.6)
xScope Browser Lite (free)
Count of OwnerName
5
1
1
1
1
1
5
1
1
1
1
1
5
1
1
1
1
1
3
1
1
1
2
1
1
2
1
1
2
1
1
Entertainment
APP
Movies
Backgrounds
Ringtones
TV.com
Zedge Ringtones & Wallpapers
Funny Jokes
Discovery Channel
Mabilo Wallpapers
SchottGunn
Guitar : Solo Lite
AK-47
Steamy Window
Step Brothers Soundboard
Ruger - SR9
Peter Griffin Soundboard
Old Man Herbert Soundboard
Coin Flip
Magic 8-Ball
E! Online
APP
Backgrouds
IMDB Movies
Zedge Ringtones
AirHorn
Guitar: Solo Lite
Funny Jokes
Mabilo Wallpaper
Star wars light saber
8.500+ Drink Recipes
Steamy Window
SchootGunn
Useless Facts
AK-47
Magic 8-Ball
Step Brothers Soundboard
xPiano
Horoscope and Tarot
Stewie – Family Guy sound
Old man herbert Sound
App Contributor
Row Labels
Soundroid 2012
Al Pacino Sounds & Ringtones
Arnold Sounds & Ringtones
Bruce Tobi Soundboard
Chris Tucker Sounds & Ringtone
Dumb and Dumber Soundboard
Looney Tunes Soundboard
Madea Soundboard
Old Man Herbert Soundboard
Peter Griffin Soundboard
Star Trek Sounds & Ringtones
Star Wars Sounds & Ringtones
Super Mario Sounds & Ringtones
Three Stooges Soundboard
Transformers Sounds & Ringtone
NeatoFun
Anchorman - Ron Burgundy
Cheech and Chong soundboard
FartDroid
Grandma's Boy Soundboard
Ricky Bobby Soundboard
Step Brothers Soundboard
Superbad - Seth Soundboard
The Big Lebowski soundboard
Tourettes Guy Soundboard
Droid Sounds
Boondocks Soundboard
Butters - South Park
Eric Cartman - South Park
Herbert Pervert - Family Guy
Ollie Williams - Family Guy
Quagmire Family Guy Soundboard
Step Brothers Movie Soundboard
Stewie - Family Guy Soundboard
Points
Count of OwnerName
Productivity
App
Advanced Task Killer
ASTRO File Manager
AK Notepad
ColorNote Notepad Notes
Voice Recorder
Astrid Task/Todo List
HelixLauncher
OI File Manager
AndroZip File Manager
Easy Note + 2do
Timer
3001 Wisdom Quotes - Lite
App
Advanced Task Killer
ASTRO File Manager
Adobe Reader
ColorNote Notepad Notes
LauncherPro
AK Notepad
Voice Recorder
(PIM soft)
Jorte
Jorte(PIM
AndroZip File Manager
Document To Go
OI File Manager
Astrid Task/Todo List
Quick Uninstaller (Appmanager)
Note Everything
handyCalc
Battery Widget
3banana Notes
Documents To Go 2.0 Main App
Job Search
Job Search
3banana Notes
Timer
ADW.Launcher
Battery Widget
Quick Settings
Dropbox
Points
Integration (internet + Mobile)
Creative and save time tools
14
1
1
1
1
1
1
1
1
1
1
1
1
1
1
9
1
1
1
1
1
1
1
1
1
8
1
1
1
1
1
1
1
1
Culture related (sound,Drink)
Emulate app (gun etc. )
App Contributor
Speed Software
All-in-1 Calc Lite
Explorer
NitroDesk, Inc.
Exchange By TouchDown
Exchange for Android 2.0 / 2.1
MoaiApps
Calendar Pad
Calendar Pad for Android 1.5
B&B (Bread & Butter) Tool
Droid LED Flashlight
Quick Uninstaller (Appmanager)
OpenIntents
OI File Manager
OI Notepad
Snaptic
3banana Notes
AK Notepad
SoftXPerience
NE GDocs
Note Everything
2
1
1
2
1
1
2
1
1
2
1
1
2
1
1
2
1
1
2
1
1
Social
Title
Facebook for Android
MySpace Mobile
Tweetcaster
AIM
Truth or Dare
Food Finder
Love Quotes 500
Bump
Pickup Lines
twicca BETA
Match.com 鈥?Find Your
Match!
U.S. Hot Job Search
Bars & Clubs
Success Quotes
VZ-Netzwerke
Swift App for Twitter
Buddha Quotes
Party & Drinking Games
Wertago for Nightlife
OwnerName
Facebook
MySpace Mobile
Handmark
AOL Mobile
Mangobird
Michael Quach
Michael Quach
Bump Technologies, Inc
Swiss Codemonkeys
R246Design
Match.com LLC
Kiumiu Soft
Michael Quach
Michael Quach
VZnet Netzwerke Ltd
Sebastian Delmont
Michael Quach
SusaSoftX
The mobile app for nightlife
App Contributor
Row Labels
Michael Quach
Anger Quotes
Bars & Clubs
Buddha Quotes
Cool Sex Facts
Food Finder
Love Quotes 500
Love SMS
Mother Teresa Quotes
Success Quotes
Tongue Twisters 500
Mob4.com
Baby Sleep Songs II
Hangman Spongebob
Kids Number:CountMe II
My Daily Astrological Reading
tic tac toe w/Tom and Jerry
SusaSoftX
505 Motivational Quotes
Famous Quotes
Party & Drinking Games
Pick-Up Lines
Trivia Genius
Tools
Count of OwnerName
Title
T-Mobile My Account
Droidlight LED Flashlight
Compass
Google Goggles
RealCalc Scientific Calculator
StopWatch
Google Translate
Unit Converter - ConvertPad
ColorFlashlight Fun Flashlight
T-Mobile Visual Voicemail
Flashlight
TasKiller free
Uninstaller
Bubble
Stopwatch
Retro Clock Widget
PdaNet free edition
Metal Detector
Note Pad
Gesture Search
10
1
1
1
1
1
1
1
1
1
1
5
1
1
1
1
1
5
1
1
1
1
1
App Contributor
OwnerName
T-Mobile USA
Motorola Inc.
Snaptic
Google Inc.
Brain Overspill
sportstracklive.com
Google Inc.
MathPad Software
Notes
T-Mobile USA
Devesh Parekh
Thibaut Nicolas
Rhythm Software
Ben Zibble
Tom Taylor
jSource
June Fabrics Technology Inc.
Kurt Radwanski
AndroidFreeware.ORG
Google Inc.
Analysis
P
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Row Labels
Count of OwnerName
CurveFish
2G-3G OnOff
AppRemover
BatteryLife
Bluetooth OnOff
Brightness Level
GPS OnOff
SilentMode OnOff
WiFi OnOff
T-Mobile USA
T-Mobile AppPack
T-Mobile HotSpot Connect
T-Mobile Mobile Backup
T-Mobile My Account
T-Mobile Visual Voicemail
Google Inc.
Gesture Search
Google Goggles
Google Translate
Notes
ColorFlashlight Fun Flashlight
Korean Hangul Keyboard (Beta)
tenCube
WaveSecure Mobile Security
WaveSecure UninstallProtection
Rhythm Software
Task Manager
Uninstaller
Andrew Schwimmer
Save MMS
ToggleWifi
8
1
1
1
1
1
1
1
1
5
1
1
1
1
1
3
1
1
1
2
1
1
2
1
1
2
1
1
2
1
1
Other Info in Android
Ø App Store (10 million RMB/Month, 斯凯)
Ø Ads Platform. (some company is working
on this and get funding)
Ø Forum shift to Platform. (Androidin, from
ROM->Charge, Security etc)
Ø Device company shift to market. (MM,
Lenovo, Huawei)
Ø App Competition is more and more hard,
Promotion become important
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Why they win?
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Android Failure Experience
Failure Experience
Other
Google’s rules
Effect for developer
Mindset Change Failure
Background
Mindset Change Failure
Idea
Pervious working experience
Filter for ideas
Must have for user?
Technology boundary?
User experience good enough?
Is user base big enough?
Google Contact+SMS+Email+SNS Sync
4 man *3 months
Reason
Founder mental app, user must have
Not easy to develop
User will use all the time
Large user base
Failure
Too heavy
Target user?
Performance and Quality
Confidence of developer
Learning
Don’t support for success and per-install for
manufacture
Don’t spend too many time, especially less
then 2 mons
Try to find some typical user and verify it
Filter Suggestion
Development schedule
Difficulty for implementation
Does user buy in your idea?
Technical Boundary
Case
Quick Uninstaller
By Chance
Status
Competitor，Top 50
Top 15 in tools
Analysis
Not enough technical boundary
No update and maintains
No branding (need 3rd party help or promotion)
Resource Dependence
Case
FML
Entertainment ideas
Status
Official version present in market
Removed by Google
Learning
Depend 3rd party resource
Attack from competitor
Limitation from the website (need help from 3rd
party)
Idea Copy From Others
Case
Other
Model (how to spend your team bandwidth)
Focus (what’s strength?)
Balance of research and maintaince
Copy from App Store
Status
Removed
Learning
UX
Failure when you become famous
Summary
No depend from
3rd party
resource
Google’s policy
Don’t check
Action when complain
Don’t leverage Google’s branding
No CopyRight
issues
Build branding
No Copy
Idea Filter
Fail Fast
Start from Small
Effect
Summary
Remove from market (notify after removed)
Disable account(all apps will be removed)
Don’t do Evil
Fail Fast
Still have
Chance
Motorolla
Acer
DELL
HTC
Sumsung
LG
Lenovo
Meizu
Erission
SonySony-Erission
…
More
More…
THANK YOU!
Verision
China Telecom
Sprint
China Mobile
T-Mobile
China Union