RATE CARD - Calgary Herald

RATE CARD
RATE CARD
Non-Publication Days
Rate Card
Black & White
Transient Net Rates
Colour Net Rates
Sundays
New Year’s Day
Take Ownership
Mon-Wed
Thurs-Sat
Mon-Wed
Thurs-Sat
Double Page
$52,731
$63,342
$7,960
$9,562
Full Page
$25,110
$30,163
$3,980
$4,781
1/2 Double Page
$26,366
$31,672
$6,960
$8,361
3/4 Page
$18,873
$22,671
$3,980
$4,781
2/3 H or V
$16,767
$20,141
$3,980
$4,781
3/5 V
$15,066
$18,098
$3,980
$4,781
Victoria Day
1/2 +
$12,960
$15,568
$3,480
$4,180
St. Jean Baptiste Day
1/2 H or V
$12,555
$15,082
$3,480
$4,180
1/3 H or V
$ 8,384
$10,071
$3,480
$4,180
1/4 H or V
$ 6,318
$ 7,589
$2,980
$3,580
1/5 Page
$ 5,022
$ 6,033
$2,980
$3,580
1/6 Page
$ 4,172
$ 5,012
$2,980
$3,580
1/7 H or V
$ 3,605
$ 4,330
$2,980
$3,580
1/8 Page
$ 3,143
$ 3,775
$2,480
$2,979
1/10 Page
$ 2,503
$ 3,007
$2,480
$2,979
Banner - Regular
$ 3,240
$ 3,892
$2,980
$3,580
Banner - Hanging
$ 1,620
$ 1,946
$2,480
$2,979
Frequency Special
$ 1,944
$ 2,335
$2,480
$2,979
1/16 Page
$ 1,580
$ 1,898
$2,480
$2,979
1/2 Banner
$ 1,620
$ 1,946
$2,480
$2,979
Banner - Ticker
$
$
973
$2,480
$2,979
Big Box
$ 1,296
$ 1,557
$2,480
$2,979
Correction/Teaser
$
518
$
622
$2,480
$2,979
PostNote A1
$
972
$ 1,168
$2,480
$2,979
Lug
$
324
$
389
$2,480
$2,979
Business Card
$
729
$
876
$2,480
$2,979
In The Spotlight
Get Results
Fundamentals
810
Volume Discounts (Applied to B&W Rates Only)
Net Contract Level
$25,000
$75,000
$150,000
$350,000
$500,000
$1,000,000
Discount
30%
35%
40%
45%
50%
55%
Family Day
Good Friday
Easter Monday
Canada Day
Heritage Day
Labour Day
Thanksgiving
Remembrance Day
Christmas
Boxing Day
Contact Information
Toronto
1.866.345.7678
Montreal
1.514.849.9987
Vancouver 1.800.663.4669
Postmedia Network Inc.
Head Office - Toronto
1450 Don Mills Rd.
Don Mills, ON M3B 2X7
National Sales - Montreal
1010 Ste. Catherine St. W., Suite 200
Montreal, QC H3B 5L1
National Sales - Western Canada
1500 - 355 Burrard St.
Vancouver, BC V6C 2G8
MODULAR
sizing
What does moving
to modular advertising mean?
Modular advertising means that a menu of standard ad sizes will be available for your advertising needs.
Does modular advertising simplify
anything for me?
The move to modular advertising means specifically set pricing for
each available ad size. There is no longer a need to calculate line
rates in order to receive a quote on your planned advertisement. If
you book a full page, half page, or banner, the price is established.
Contracts and campaigns may be negotiable with your sales
representative.
Ads are also sold based on what your needs are. If there is a
message that you would like to stand out amongst the rest, sizes that
provide ownership of the page are your best bet. If you want to bring
people to your website or business and you want to increase sales,
then more frequent ads such as the regular banner or hanging
banner will provide results without the need to dominate a page.
What value do I get with
modular advertising?
There is nothing to lose with a move to standard advertising in the
Calgary Herald. In addition to clearer rates, your advertisements will
still have the benefit of the Calgary Herald brand; reaching our large
readership base, which is a primarily well-educated and affluent
audience. The look of the paper is changing, but the advantages we
provide are not.
How will my advertisement(s) stand
out more?
Modular advertising helps to improve the overall appearance of the
newspaper by simplifying the layout process. Furthermore, the
modular ad sizes have the potential to rid clutter by creating a flow
that is more pleasing to the eye. When your advertisement does not
have to compete with several other ads on the same page and the
page itself is less chaotic, it will be increasingly effective.
Also, with the move to modular advertising comes the Calgary Herald’s
transition to a new printing press, which will allow our publication to
run colour on every page of the paper. That means your ad, no
matter the section or page it runs in, has the option of utilizing color
to provide the extra pop that will capture a reader’s attention.
All sections of the paper will deliver results as long as your
campaign targets the right audience.
Can we still book
special ad sizes?
Yes. The Calgary Herald can still
accommodate some special ad sizes.
That includes flex forms, gatefolds
and wraps. However, please know that
advance notice is required to book these
types of advertisements. It is advised that
you contact your sales representative for
more information on pricing and
next availability.
MODULAR AD SIZES
Standard Ad Sizes
Take Ownership
B
Double Page
C
21.68” x H 20.50 ”
W 55.07 cm x H 52.07 cm
Full Page
A
10.34” x H 20.50 ”
W 26.26 cm x H 52.07 cm
W
1/2 Double Page
D
21.68” x H 10.21”
W 55.07 cm x H 25.94 cm
W
3/4 Page
F
10.34” x H 15.36”
W 26.26 cm x H 39.01 cm
W
2/3 Page
8.24” x H 17.07”
W 20.93 cm x H 43.36 cm
W
W
2/3 Horizontal
E
10.34” x H 13.79”
W 26.26 cm x H 35.02 cm
W
3/5 Vertical
G
6.14” x H 20.50”
W 15.61 cm x H 52.07 cm
W
In The Spotlight
H
1/2 Page+
J
8.24” x H 14.29”
W 20.93 cm x H 36.29 cm
1/2 Horizontal
I
10.34” x H 10.21”
W 26.26 cm x H 25.94 cm
1/2 Vertical
5.10” x H 20.50”
W 12.94 cm x H 52.07 cm
W
W
W
L
1/3 Horizontal
10.34” x H 6.79”
W 26.26 cm x H 17.24 cm
W
K
1/3 Vertical
5.10” x H 13.64”
W 12.94 cm x H 34.65 cm
W
N
1/4 Horizontal
M
10.34” x H 5.07”
W 26.26 cm x H 12.88 cm
1/4 Vertical
5.10” x H 10.21”
W 12.94 cm x H 25.94 cm
W
W
Get Results
O
1/5 Page
4.05” x H 10.21”
W 10.28 cm x H 25.94 cm
W
P
1/6 Page
5.10” x H 6.79”
W 12.94 cm x H 17.24 cm
W
Q
1/7 Vertical
4.05” x H 7.36”
W 10.28 cm x H 18.69 cm
W
1/7 Horizontal
R
5.10” x H 5.86”
W 12.94 cm x H 14.88 cm
W
S
1/8 Page
4.05” x H 6.43”
W 10.28 cm x H 16.33 cm
W
T
1/10 Page
3.00” x H 6.79”
W 7.61 cm x H 17.24 cm
W
A
Regular Banner
10.34” x H 2.86”
W 26.26 cm x H 7.26 cm
Hanging Banner
A
W
W
W
10.34” x H 1.43”
26.26 cm x H 3.63 cm
Fundamentals
A
Frequency Special
4.05” x H 4.29”
W 10.28 cm x H 10.89 cm
W
U
1/16 Page
3.00” x H 4.29”
W 7.61 cm x H 10.89 cm
W
A
1/2 Banner
5.10” x H 2.86”
W 12.94 cm x H 7.26 cm
W
A
Ticker Banner
10.34” x H 0.71”
W 26.26 cm x H 1.81 cm
W
A
Big Box
4.05” x H 2.86”
W 10.28 cm x H 7.26 cm
W
A
Teaser
1.95” x H 2.29”
W 4.95 cm x H 5.81 cm
Business Card
A
W
W
W
3.00” x H 2.14”
7.61 cm x H 5.44 cm
A
W
W
2x2
1.95” x H 1.43”
4.95 cm x H 3.63 cm
For more information, or to book a new modular size ad,
contact your Calgary Herald Account Representative
For general advertising inquiries, please call 403.235.7168 or email [email protected]
November 25, 2013