2010 Oracle Corporation – Proprietary and Confidential 1

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© 2010 Oracle Corporation – Proprietary and Confidential
<Insert Picture Here>
Getting More Mileage from your External Distance
Engine
Chris Peckham
Gavin Lindsay
Principal Product Strategy Manager
Senior Product Manager
Safe Harbor Statements
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
© 2010 Oracle Corporation – Proprietary and Confidential
Agenda
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Overview of External Distance Engines (EDEs)
State of the Art
6.3 Enhancements
eLocation
Other EDE Alternatives
Roadmap for EDEs in OTM
Q&A
© 2010 Oracle Corporation – Proprietary and Confidential
Why is distance important?
• Goal: data accuracy
• Distance is used as a basis for rate sourcing/quoting,
planning, dispatch, execution, settlement and reporting
• As data accuracy goes up, so does our ability to perform
• Often drives service time
• Distance options:
• Estimate
• Lookup
• OTM Tables
• External Distance
Engines
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© 2010 Oracle Corporation – Proprietary and Confidential
OTM Distance User Interfaces
• Ask Oracle about Distance and Time
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© 2010 Oracle Corporation – Proprietary and Confidential
OTM Distance User Interfaces
• Distance Power Data Screens
For Lookup
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© 2010 Oracle Corporation – Proprietary and Confidential
Current External Distance Engines
• Packaged Integrations
• ALK – PC*Miler, PC*Miler Worldwide, PC*Miler Rail,
PC*Miler Streets
• Rand McNally – Milemaker, Milemaker Global
• Oracle – eLocation
• External Distance Engine API
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© 2010 Oracle Corporation – Proprietary and Confidential
PC*MILER – The Standard for...
…routing…
• Costing / Pricing
• Dispatch / Planning
…and mileage payment…
Shippers
Logistics
Providers
• Shipper pays Carrier
• Carrier pays Driver
For-Hire
Carriers
Lease/Rental
Private Fleets
Company
Drivers
OwnerOperators
Railroads
…in North American (NA) Surface Freight Transportation
Market Share – 22,000 Customers
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98% of Top 100 For-Hire Carriers*
70% of Top 100 Private Carriers*
98% of Top 50 3PLs*
96% of Top 50 Freight Transportation
Firms*
* Source: Transport Topics - 2010 Statistics
© 2010 Oracle Corporation – Proprietary and Confidential
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Mileage & Routing Products to
Navigation & Fleet Tracking
Mileage
The Mileage Standard
Routing & Navigation
The Routing Standard
Mobile
Communication
The New Standard in Mobile Communication
© 2010 Oracle Corporation – Proprietary and Confidential
“Generic” External Distance Engine API
• Allows the creation of a custom distance integration
• Similarly OTM offers a external service time API
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© 2010 Oracle Corporation – Proprietary and Confidential
Address Type Support
Address
Value
eLocation
PC*Miler
PC*Miler Rail Milemaker
Postal Code
X
X
X
City/Province
X
X
X
City/Country
X
X
Lat/Long
X
X
Postal/Country
Street Address
X
X
X
>=V.22
SPLC
X
© 2010 Oracle Corporation – Proprietary and Confidential
CONFIDENTIAL
External Distance Engines
Overview
Address Validation
Geocoding
Distance
Service Time
Mapping
Routing and turn-by-turn
© 2010 Oracle Corporation – Proprietary and Confidential
Address Validation
• Process
• Agent Action
• UI Action
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© 2010 Oracle Corporation – Proprietary and Confidential
Packaged Integration
Overview
Provider
Oracle
eLocation
ALK
PC*Miler
Address
Validation
Geocoding
Service Time
Calculation
Mapping
Routing & Turn
by Turn
Directions
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© 2010 Oracle Corporation – Proprietary and Confidential
Rand McNally
MileMaker
OTM Technical Architecture Document
Product
Name/Category
Vendor
6.2 Certified
Versions
6.3 Certified
Versions
(planned)
PC*Miler Server
ALK Technologies, Inc.
23.1
25.1
Options:
Canadian Postal
Codes
http://www.alk.com/
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ALK Technologies, Inc.
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Guide 19
Guide 19
11g
11g
PC*Miler Streets
Worldwide
PC*Miler Rail
http://www.alk.com/
Unix Resident
MileMaker
Rand McNally
http://trucking.randmcnally.com
eLocation
Oracle
http://www.oracle.com/technetwork/
database/options/spatial/index.html
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© 2010 Oracle Corporation – Proprietary and Confidential
6.3 Enhancements
• Equipment-specific Routing
• Potentially different distances based on equipment size
• Includes Length, Width, Height and Weight
• PC*Miler Streets and eLocation
• Planning assigns equipment group
• Manually assign equipment type
• Run action “assign rate”
to re-evaluate distance
• What this does NOT do:
• Service Time
• Type-specific routing
(hazmat, doubles, triples, etc.)
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© 2010 Oracle Corporation – Proprietary and Confidential
eLocation
• What is eLocation?
• Why eLocation vs. Spatial?
• How is eLocation implemented?
• Hosted
• Local
• What needs to be licensed and from whom?
• Pros/Cons of Hosted vs. On-Premise
• What’s the geographic footprint of each?
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© 2010 Oracle Corporation – Proprietary and Confidential
eLocation
What is it?
• External Distance Engine leveraging Oracle Spatial
technology
• Packaged integration for EDE
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Address validation
Geocoding
Distance
Drive time
Routing & turn-by-turn directions
• Comprised of three components
• Oracle Spatial
• Oracle Locator
• Oracle FMW MapViewer
• Used for map rendering in OTM
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© 2010 Oracle Corporation – Proprietary and Confidential
eLocation
Why eLocation vs. Spatial?
• Oracle Spatial has many applications
• Land management
• Utilities
• Defense/Homeland Security
• OTM leverages only a portion of Oracle Spatial
• Licensing implications in sales cycles
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© 2010 Oracle Corporation – Proprietary and Confidential
eLocation Deployment
Oracle Hosted or On-Premise
• Pros
• Pros
• Oracle hosted and maintained
• Good geographic footprint
• Free!!
• Cons
• Cons
• Web service latency
• Geographic coverage gaps
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• Keeps control in-house
• Internet latency is a non-factor
• Superior geographic footprint
• More infrastructure to manage
• More licensing
© 2010 Oracle Corporation – Proprietary and Confidential
eLocation
Geographic Coverage for Hosted Model
• Full maps, geocoding, routing, and turn-by-turn for:
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Austria
Germany
Netherlands
Sweden
Belgium
Ireland
Norway
Switzerland
Denmark
Italy
Portugal
United
Kingdom
Finland
Liechtenstein
Puerto Rico
United States
France
Luxembourg
Spain
USVI
© 2010 Oracle Corporation – Proprietary and Confidential
eLocation
Geographic Coverage for Hosted Model
• Boundary data, major roads, but no geocoding or routing:
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Albania
Cayman Is.
Hungary
Macedonia
Poland
South Africa
Andorra
Chile
Iceland
Malta
Qatar
Swaziland
Argentina
Colombia
India
Martinique
Romania
Taiwan
Australia
Croatia
Israel
Mexico
Russia
Thailand
Bahamas
Czech Rep.
Jordan
Moldova
Reunion
Turkey
Bahrain
Egypt
Korea
Monaco
Saint
Barthelemy
Ukraine
Belarus
Estonia
Kuwait
Montenegro
San Marino
UAE
Bosnia &
Herzegovina
French
Guiana
Latvia
Morocco
Saudi Arabia
Venezuela
Botswana
Gibraltar
Lebanon
Namibia
Serbia
West Bank
Brazil
Greece
Lesotho
New Zealand
Singapore
Bulgaria
Guadeloupe
Lithuania
Oman
Slovakia
Canada
Hong Kong
Macau
Peru
Slovenia
© 2010 Oracle Corporation – Proprietary and Confidential
What Alternatives Exist?
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© 2010 Oracle Corporation – Proprietary and Confidential
NAVTEQ
Location-Based Services Platform (LBSP)
• NAVTEQ LBSP can be used as an external distance
engine
• What is NAVTEQ Location-Based Services Platform?
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Web service for mapping, geocoding, and routing
World-wide content (navigable maps for 86+ countries)
NAVTEQ managed service, or host it yourself
Unique features ideally suited for OTM use cases
All services can be used
in combination or standalone.
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© 2010 Oracle Corporation – Proprietary and Confidential
NAVTEQ LBSP
Routing Features
• Source/Dest routing
• Postal code to postal code
• City to city
• Address to address (point
addressing)
12 ft 6 in
• Routing features
• Traffic and historic traffic
patterns
• Ignore toll roads
• Physical restrictions for trucks
• Legal restrictions for trucks
• HAZMAT restrictions
• Multi-stop
• Matrix routing
• Much more…
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20 tons
© 2010 Oracle Corporation – Proprietary and Confidential
6 ft 8 in
67 ft 8 in
Class 1
Class 4
Class 7
Class 2
Class 3
Class 5
Class 6
Class 8
Class 9
NAVTEQ LBSP
Real-time services and Oracle MapViewer
• NAVTEQ content can be overlaid on MapViewerbased maps
• Point-of-interest content such as store locations, gas stations,
and weigh stations
• Dynamic content such as real time traffic, gas prices, route
display
• Toll roads
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© 2010 Oracle Corporation – Proprietary and Confidential
<Insert Picture Here>
Product Roadmap
© 2010 Oracle Corporation – Proprietary and Confidential
External Distance Engine
Enhancement Areas
• Support for equipment specific routing
• Length / Width / Height restrictions, weight restrictions, dimensions, to ensure
driver safety and compliance
• Tolls
• Ensure that tolls are factored into shipment plan when routing a shipment
• Ability to calculate toll costs when calculating shipment costs
• Provide dispatchers with routing options based on reducing toll roads in route
• Hazmat Routing and Scheduling
• Ability to support the transportation restrictions of hazardous items when
planning a shipment to ensure regulatory compliance
• Plan shipments along routes that understand whether hazardous
classifications (explosives, gas, flammable, flammable solid combustible,
organic, poison, radioactive, corrosive, poisonous inhalation and other items)
can be legally transported.
• Ensure drive compliance and safety with DOT regulations
• Provide visual representation of hazmat-specific roadways within map
© 2010 Oracle Corporation – Proprietary and Confidential
External Distance Engine
Enhancement Areas
• Congestion and Traffic routing
• Ability to support historical and real-time congestion and traffic routing
• Historical: provides historical information when determining time required
to complete a route. Information is presented to user to make decisions
about how to route shipment.
• E.g., Historically, George Washington Bridge in NYC has speed
restrictions of 25 MPH between 8-10 AM.
• Real-time: Ability to capture and interpret real-time traffic reports to
support dynamic routing decisions
• Display planned versus actual miles on map
• Ability to display bread crumb miles and compare to planned miles on a map
• Utilize OTM Mobile Comm framework to ping mobile comm devices within
trucks to capture actual truck locations
• Work with strategic mobile comm partners to enable and streamline solution.
© 2010 Oracle Corporation – Proprietary and Confidential
External Distance Engine
Enhancement Areas
• Fuel Tax
• Allow OTM to capture fuel purchases and miles driven by state in order to
accurately calculate and pay fuel taxes.
• Fuel Optimization
• Use existing fuel level information and fuel price feeds to drive optimal
routing and re-fueling locations.
• Additional sources for map content and mapping functions
• Provide alternatives for mapping content and functionality, in both on-premise
and SaaS delivery models.
© 2010 Oracle Corporation – Proprietary and Confidential
External Distance Engine
Enhancement Areas
• Geo-fencing for Routes
• Build virtual fences around planned shipment routes and determine when
vehicle has deviated from plan
• Historical validation: Ability to analyze planned vs. actual miles to
determine if and how far the driver went out of route on a delivery.
• Real-time exception management: Ability to determine when a driver has
driven out of route by defined distance and notify planner to take
corrective action.
• Geo-fencing for Locations
• Define geo-fence around a warehouse or delivery location to proactively alert
involved parties when a define event has occurred
• E.g., notify warehouse receiving manager when truck is less than 50
miles from warehouse dock
© 2010 Oracle Corporation – Proprietary and Confidential
External Distance Engine
Enhancement Areas
• Event Management
• Display on map all shipments that aren't going to meet delivery date
requirements and are in a LATE classification so the dispatcher can
proactively manage shipment
• Equipment drag and drop
• Ability to display the following information for truck fleet
• All truck locations
• All available work for trucks
• Drag and drop work onto trucks (or vice versa)
• Map-display of shipments needing assets, asset proximity, and allow easy
assignment of the asset (equipment) to the shipment
• Ability to draw a radial circle around a truck and manually assign work to a
truck via OTM actions.
© 2010 Oracle Corporation – Proprietary and Confidential
External Distance Engine
Enhancement Areas
• Advanced Layout / Mapping enhancements
• Configure panel to be a map rather than finder results
• Identification of fuel stops along routes and cheapest fuel stops.
• Display maintenance stations, truck stops, etc. to support driver satisfaction
© 2010 Oracle Corporation – Proprietary and Confidential
Safe Harbor Statement
The preceding is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
© 2010 Oracle Corporation – Proprietary and Confidential
Resources
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Gavin Lindsay: [email protected]
Chris Peckham: [email protected]
ALK : http://www.alk.com
Rand McNally: http://www.randmcnally.com
NAVTEQ: http://www.navteq.com
© 2010 Oracle Corporation – Proprietary and Confidential
Q&A
© 2010 Oracle Corporation – Proprietary and Confidential
© 2010 Oracle Corporation – Proprietary and Confidential