retail - Pilot Media Solutions

Transcription

retail
Rate Card No. 139 | effective January 1, 2016
norfolk • virginia beach • chesapeake • portsmouth • suffolk • n. e. north carolina
PilotMediaSolutions.com • 150 West Brambleton Avenue, Norfolk, VA 23510 • 757-446-2000
2016 Retail Rate Card - The Virginian-Pilot
PERSONNEL
Publisher/President
Advertising Director
Business Development Manager
Regional Advertising Manager
Local Retail Advertising Manager
Advertising Operations Manager
1
the virginian-pilot readership
Pat Richardson
Kelly Till
Alan Levenstein
Don Blankinship
Shaun Fogarty
Charmel Shock Peters
Daily (Mon - Fri)
Sunday
Circulation
157,740
174,817
Readership
252,159
355,453
51%* of all South Hampton Roads Adults
Read The Virginian-Pilot in the Past 7 Days.
57%* of all South Hampton Roads Adults
Read The Virginian-Pilot or PilotOnline.com/
HamptonRoads.com in the Past 7 Days.
MAIN OFFICE
150 West Brambleton Avenue, Norfolk VA 23510
(757) 446-2000 or Toll Free 1-800-446-2004
PilotMediaSolutions.com
*Scarborough 2015, Alliance for Audited Media 2015, Q3
pILOT MEDIA multi-platform solutions
coverage area
Pilot Media offers integrated solutions for delivering audience and
driving results. From newspaper advertising to digital media, targeted
publications to direct and event marketing, Pilot Media has the
advertising solution to meet your company’s needs.
Contact your advertising representative for more information or call
(757) 446-2000.
HamptonRoads.com
Distinction magazine delivers South Hampton Roads’ most affluent
consumers. By targeting households of $150,000 or more you are able to
reach consumers who are not only affluent but also influential, active,
more likely to buy, and more likely to spend more when they do buy.
Learn more at distinctionhr.com
Main Coverage Area:
Virginia (cities): Chesapeake, Norfolk, Portsmouth, Suffolk, Virginia Beach
Additional Coverage Area:
Virginia (counties): Isle of Wight, Northampton (*single copy),
Southampton
North Carolina (counties): Camden, Chowan, Currituck,
Gates (*single copy), Hertford (*single copy), Pasquotank,
Perquimans, Dare (not shown), Hyde (not shown)
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The Virginian-Pilot • PilotOnline.com & HamptonRoads.com • Pilot Targeted Media
150 West Brambleton Avenue, Norfolk, VA 23510 • 757-446-2000
2
Retail Display Advertising Rates effective January 1, 2016 until changed by Publisher. All rates net, agency discount only allowed off open rate.
Pilot media rate card
Open
$3,000 to
$9,999
$10,000 to
$19,999
$20,000 to
$49,999
$50,000 to $100,000 to $200,000 to
$99,999
$199,999
$399,999
The Virginian-Pilot 1, 3-5, 8
Main/Hampton Rds 6, 9, 10 Mon-Tue (inch rate)
$129
$94
$85
$80
$76
$73
$71
Wed-Sat (inch rate)
$134
$98
$91
$86
$82
$79
$77
Sun (inch rate)
$179
$128
$121
$116
$112
$109
$107
Other Sections 2, 6, 10
Mon-Tue (inch rate)
$76
$72
$65
$65
$65
$59
$58
Wed-Sat (inch rate)
$82
$78
$71
$71
$71
$64
$63
Sun (inch rate)
$119
$111
$101
$101
$101
$91
$90
Special Rated Ads 7
Mon-Tue (full page rate)
–
$4,200
$4,000
$3,850
$3,500
$3,250
$3,000
Mon-Tue (1/2 page rate)
–
$2,520
$2,394
$2,205
$2,016
$1,953
$1,890
Mon-Tue (1/4 page rate)
–
$1,260
$1,197
$1,103
$1,008
$977
$945
Wed-Thu (full page rate)
–
$5,000
$4,800
$4,600
$4,200
$3,900
$3,600
Wed-Thu (1/2 page rate)
–
$3,024
$2,835
$2,520
$2,394
$2,331
$2,268
Wed-Thu (1/4 page rate)
–
$1,512
$1,418
$1,260
$1,197
$1,166
$1,134
Pg 3 Main News
Mon-Tue (6 col. x 3”)
$1,925.00 $1,447.60 $1,309.00 $1,232.00 $1,170.40 $1,124.20 $1,093.40
Guaranteed Position
Wed-Sat
$2,002.00 $1,509.20 $1,401.40 $1,324.40 $1,262.80 $1,216.60 $1,185.80
Sun
$2,618.00 $1,971.20 $1,863.40 $1,786.40 $1,724.80 $1,678.60 $1,647.80
Main News Wrap 11
Mon-Tue
$25,000
$21,600
$19,200
$17,400
$15,600
$13,800
$12,000
Wed-Sat
$31,000
$27,000
$24,000
$21,750
$19,500
$17,250
$15,000
Sun
$42,000
$36,000
$32,000
$29,000
$26,000
$23,000
$20,000
Front Page Notes 12
CPM (min 25k qty, print & distribute)
$67
$63
$60
$54
$49
$48
$47
Digital Package (sliding billboard, runs +/- 7 days of print note, based on availability. 20% of the cost of the print note with a $700 minimum
Newspaper Ad Bag 13
CPM (min 50k qty, distribute only)
$75
$70
$67
$64
$61
$58
$55
Custom Card 14
8.5”x11”, CPM (min 25k qty, print & distribute)
$100
$95
$90
$85
$80
$75
$70
8.5”x5.5”, CPM (min 25k qty, print & distribute)
$75
$71
$68
$64
$60
$56
$53
Saturation Card 15
8.5”x11”, CPM (min 50k qty, print & distribute)
$50
$49
$47
$47
$47
$45
$44
8.5”x5.5”, CPM (min 50k qty, print & distribute)
$38
$37
$36
$36
$36
$34
$33
Insert Wrappers 16
Outside page, full color only
$8,500
$8,200
$7,500
$6,800
$6,500
$5,900
$4,750
(limited inventory)
Inside page, full color only
$6,375
$6,150
$5,625
$5,100
$4,875
$4,425
$3,563
Inside page, b&w only
$5,100
$4,920
$4,500
$4,080
$3,900
$3,540
$2,850
Preprints
Complimentary discount, see page 4 for cpm rates
open
open
3%
5%
5%
10%
15%
TMC 17
Front or back page inch rates (includes full color)
$80
$80
$70
$60
$56
$50
$48
Inside pages inch rate (b&w only)
$40
$40
$35
$30
$28
$25
$23
Front small window ad (includes full color)
$500
$470
$440
$410
$380
$350
$320
Niche Targeted Publications 18
Inside Business
open
6x
6x
13x
13x
26x
48x
Flagship/Military Newspapers of Virginia 19
open
open
5%
5%
10%
15%
25%
Style
open
3x
3x
6x
6x
6x
12x
Above $400,000 ask your Sales Representative for rates.
Thanksgiving Day, the Friday after Thanksgiving, and Christmas
Day: Sunday home distribution/Sunday ROP rates. Wednesday
home delivery distribution is the same as Sunday. Retail advertising
revenue in The Virginian-Pilot and PilotOnline.com products count
toward contract fulfillment.
1. The Virginian-Pilot Color Rates: 1 color = add 25% to net space
rate, 2 or 3 colors = add 40% to net space rate.
2. Other Sections: Sports, Daily Break/Flavor/Pulse, Business
Section/Page, home + living, Color Comics, and Weather Position.
Pulse only: full page will receive the Wed-Thu 1/2 page special rated
ad rate; half page will receive the Wed-Thu 1/4 page special rated
ads rate.
3. Double Trucks: Minimum depth 6 inches, full width only. Full
double trucks take precedence for positioning requests.
4. Fixed/Limited Inventory Commitments: Higher frequency
commitments will take precedence for all fixed or limited inventory
positions. Current position holders will be offered the opportunity to
increase frequency to keep the position.
5. Unique Ad Positions/Non-standard Guaranteed Ad Positions:
10% premium.
6. Front Page Ads: Main News: 25% premium + 40% of space for
required full color charge. All others: 10% premium + 40% of space
for required full color charge. Minimum charge: $2,532 for Sunday
Main News and $1,144 other days on front of Main News. Ad sizes:
Main News 2 col. x 5”, Other Front 6 col. x 2”, Pulse Front 6 col. x 1.5”
7. Special Rated Ad Sizes: full pg = 6col. (10.3889”) x 21.5”, 1/2 page
= 6col. x 10.5” or 3col. (5.1389”) x 21.5”, 1/4 page = 3col. x 10.5”. The
rates are ROP and not guaranteed in any particular section.
8. Municipalities and Non-Profits earn the $200,000 level on The
Virginian-Pilot products listed on this page. Does not apply to the
niche Targeted Publications.
9. Full Run Pick-Up Discounts: 20% discount on full run ads that
are picked-up within 6 days from the initial ad (discount applies to
2nd ad). 30% discount on third, fourth, fifth, sixth and seventh ad if
it runs within 6 days from the initial ad. The 6-day count begins with
the 1st ad. Headline, price, and date changes only. Discount applies
to space only. Pick-up discount not applicable to Special Rated Ads.
10. Deal of the Day: 8” b&w ad that runs on the bottom left corner
of page 2 in Main News receives 50% off Other Section inch rates.
11. Main News Wraps: The equivalent of 3 standard pages wrapping
the Main News section of the newspaper. Front Flap = 3 col. x 21.5”
full color, Inside Front Flap = 3 col. x 21.5” b&w; Back Page = 6 col. x
21.5” full color, Inside Back Page = 6 col. x 21.5” b&w.
12. Front Page Notes: 35% off cpm’s for pre-printed front page
notes. 25% discount for notes not on Main News front. Add $4 cpm
for standard die cuts, variable data and backside printing (black
only) and coin reveal. Some restrictions apply. Sold by circulation
distribution centers only. 4 color process on 2.875” x 2.875” sized
note. Based on availability. Larger circulation drops take precedence.
Thanksgiving Day - full run only. Digital ads are sliding billboards
on PilotOnline.com, run +/-7 days from front page note date (subject
to availability). Front Page Notes are available on Flagship and
Inside Business. Ask about availability and pricing.
13. Newspaper Ad Bag: Artwork and copy approval is required
prior to acceptance of any ad bag insertion order. Sample bags will
incur an additional charge.
14. Custom Cards: A card insert that allows zip code distribution
or total market coverage. Call for pricing for specialty paper. 25,000
minimum print quantity. 10,000 minimum quantity inserted per
product per run.
15. Saturation Cards: 10,000 minimum quantity inserted per product
per run. Includes subscribers and non-subscribers by zip code.
Overprints for saturation cards are $30 cpm for 8.5” x 11” and $17
cpm for 8.5” x 5.5”.
16. Insert Wrappers: Based upon availability, an advertiser may buy
a wrapper in which inserts are placed. An insert wrapper generally
runs on Sunday and Thanksgiving Day and a few other days based
upon insert volume. Space is equivalent to a full standard page.
17. Total Market Coverage (TMC): The Hampton Roads Savings
Weekly edition is delivered on Wednesday/Thursday to nonsubscriber households in Norfolk, Portsmouth, Chesapeake, Virginia
Beach and Suffolk. It is a combination of opt-in, alternate delivery
and mailed delivery. Circulation: 233,500 copies per week.
18. Niche: For additional rates, frequency discounts and color rates,
refer to the following pages: Inside Business pg. 13; Flagship/
Military Newspapers pg. 14.
19. Flagship and Military Newspapers: No other discounts apply.
Homecoming issues and special sections are not eligible for The
Virginian-Pilot volume discount.
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Create more impact with our unique newspaper ad shapes. A 10% rate premium will be added to all unique ad sizes.
For more information on The Virginian-Pilot’s Unique Ad sizes please contact your Advertising Representative or call 446-2000.
Pyramid Ads
Goal Post Ad
Color - 1 col. x 19.25”
(left and right sides)
and base 13 col. x 2”
(bottom)
(Top) 4 col. x 7”
(Middle) 8 col. x 6.75”
(Bottom) 12 col. x 7.75”
B&W – 1 col. x 19.5”
(left and right sides)
and base 13 col. x 2”
(bottom)
Half Moon
Color or B&W 6 col. x 4”
Staggered Ad
6 col. x 10” (3.875” x 3”
indent on the right side
at the top and 3.875” x
3” indent on the left
side at the bottom)
Bookend
Color 2 col. x 21.25”
B&W 2 col. x 21.5”
Stair Step
Color or B&W
(Top) 2 col. x 2.25”
(Bottom) 6 col. x 11”
Continuance Ads
(Left) 3 col. x 21.5”
(Right) 4 col. x 9”
“L” Shape Ad
Color - 2 col. x 18.25” (side)
6 col. x 3” (bottom)
B&W – 2 col. x 18.5” (side)
6 col. x 3” (bottom)
4 Corners
Each individual ad
dimension is 3 col. x 7”
Outside Right Hand Page
3 ad sizes available
1 col. x 21.5”
2 col. x 21.5”
3 col. x 21.5”
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PRE-PRINT DISTRIBUTION RATES (Rates are net CPM)
THe Virginian-Pilotthe virginian-Pilot
and Opt-In (Sunday)
and Opt-In (Wed. -Sat.)
PART RUN
FULL RUN
PART RUN FULL RUN
less than
entire distro
less than entire distro
full run
area
full run
area
Card/2 page tab.
4 page tab./2 page std.
6-8 page tab./4 page std.
$51
$54
$80
$87
$102
$110
$116
$119
$123
$124
$125
$126
$129
$40
$47
$64
$73
$89
$100
$108
$113
$115
$117
$118
$120
$121
$43
$46
$66
$72
$87
$94
$99
$101
$105
$106
$107
$108
$109
$34
$40
$54
$62
$74
$85
$92
$96
$98
$100
$101
$102
$103
Total Market Coverage (TMC)Inside Business Flagship
(Thursday)
(Monday)
(Thursday)
PART RUN
FULL RUN (Mailed Subscription)
Max TMC
Qty less
Qty 140,000
Weight
than 140,000
or greaterCPMCPM
.22 oz
.35 oz
.65 oz
.95 oz
1.25 oz
1.55 oz
1.85 oz
2.15 oz
2.45 oz
2.75 oz
3.05 oz
3.35 oz
3.65 oz
$32
$38
$48
$64
$83
$99
$115
$134
$150
$166
$184
$201
$217
$29
$35
$45
$61
$80
$96
$112
$131
$147
$163
$180
$198
$214
$185
$215
$215
$230
$230
$245
$245
$265
$265
$280
$280
*
*
$44
$47
$47
$50
$50
$52
$52
$56
$56
$59
$59
**
**
• Rates are not agency commissionable.
• Wednesday home delivery is the same as Sunday home delivery quantity.
• Sunday Opt-In Program: Rates are the same as Sunday insert rates. Contact your Sales Representative for more information. (This program is for households that
don’t subscribe to The Virginian-Pilot but choose to have inserts delivered to them each Sunday.)
• Inside Business Insert Rates: Mailed Subscription. 25% surcharge for partial run. See the Inside Business rate card (pg.13) for additional rate information. * For
inserts over 40 pages, pricing available upon request.
• Flagship Insert Rates: Frequency discounts are available. See the Military Newspapers rate card (pg.14) for additional rate information. ** For inserts over 40 pages,
pricing available upon request.
12 Month Pre-Print Frequency Contract
The frequency pre-print contract discounts apply only to the pre-prints
and are earned by distributing pre-prints of different advertising content.
4 to 11x frequency
12 to 36x frequency
37 to 54x frequency
55 to 71x frequency
72 to 90x frequency
91 plus x frequency
VP
TMC
3%
5%
10%
15%
20%
25%
5%
10%
15%
N/A
N/A
N/A
• Frequency contracts may be signed for custom zoned distribution and full run
quantities.
• A 50% discount off the open rate is available for full run ROP or TMC
(Hampton Road Savings Weekly) ROP for insert referral ads (space only) if a
minimum of full run or 50,000 inserts are dropped. For quantities less than
full run or 50,000 the appropriate city tab product may be used. A copy of the
front page of the insert or 80% of the space must be used to promote the insert
and the remaining space may be used to promote 1 - 2 items specifically from
the insert. Referral ads must run on the same day as the insert or, in the case
of the city tabs, on the closest publication date to the insert.
• Zoning is available by zip code. Before placing a specific order, contact your
Sales Representative for quantity needed.
notes
• We do not accept pre-prints on Monday or Tuesday, except in the case of certain holidays and at the Publisher’s discretion. Rates for these days use the
Wed-Sat. structure except for Christmas Day uses Sunday rates.
• There is a $2.00 CPM increase for each two to four tab page increments above
a 48 page tab.
• Day before Thanksgiving, Thanksgiving Day, Friday after Thanksgiving,
and Christmas Day will require Sunday quantities and will be charged the
Sunday CPM.
• Inserts on Thanksgiving Day are full run only.
• To ensure best quality we recommend a weight of at least .007 mil.
• Preprint Sizes:
• Card: Up to 11.5” x 11.5”; .007 mil. minimum
• Tab: Up to 11.5” x 11.5”; 4 pg tabs must be on 40 lb. paper or quarter folded
• Standard: Over 11.5” x 11.5”
• Largest folded size: 11.5” x 11.5”
• Pre-prints larger than 11.5” x 11.5” must be quarter folded.
• Smallest accepted size: 3.5” x 6”, multiple pages only.
• Add the following spoilage quantities based on thickness:
insert thickness
additional quantities needed
.007 mil
3% spoilage
.005-.0065 mil
10% spoilage
.0025-.0045 mil
25% spoilage
• Inserts that arrive at our plant needing to be restacked will be subject to
restacking fees of $10/M time permitting.
• Pricing on inserts including gate fold, glue-in cards, or slip-in pieces will be
computed based on the equivalent number of pages these
features occupy.
• Any page 11.5” x 11.5” or smaller will be charged as a tab page.
• Minimum order is 10,000 pieces (per publication, per date) with zoning available by zip code.
• Rate breaks based on quantity are product specific and cannot be combined.
• Due to lead times, order quantity for Preprint purchases is based on forecasted circulation. This forecasted quantity, at the time of order, will also be
the quantity used for billing.
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PRE-PRINT DISTRIBUTION information
SHIPPING INFORMATION:
Shipments should be delivered to The Virginian-Pilot receiving docks
at: The Virginian-Pilot
5429 Greenwich Road
Virginia Beach, VA 23462
Receiving information:
• Receiving hours are 8:30 am - 5:00 pm on Monday and 7:00 am - 5:00
pm Tuesday through Friday.
• Receiving Department is closed on the following holidays:
Friday, Jan. 1, 2016 - New Years Day 2016
Monday, Jan. 18, 2016 - Martin Luther King Day
Monday, May 30, 2016 - Memorial Day
Monday, July 4, 2016 - Independence Day
Monday, Sept. 5, 2016 - Labor Day
Thursday, Nov. 24, 2016 - Thanksgiving Day
Monday, December 26, 2016 - Christmas Day observed
Monday, Jan. 2, 2017 - New Years Day 2017 observed
• This location handles inserts and front page notes for the following publications: The Virginian-Pilot, Hampton Roads Savings
Weekly (TMC), Opt-in, Flagship, Jet Observer, Traveller, Warrior,
CareerConnection Employment Weekly, Smithfield Times, Eastern
Shore Post, and the Outer Banks Sentinel. For more information,
please call 757-446-4118.
BILLS OF LADING/SKID TAGS
Each skid of inserts should be tagged on two adjacent sides with the
following information:
The Virginian-Pilot’s name and address
Name of Advertiser
Insert run date
Publication the insert runs in (The Virginian-Pilot, Flagship, etc.)
Quantity of inserts on skid
Total number of skids in shipment
The bill of lading accompanying the shipment should include the
Advertiser’s name, the insert run date and publication, and the total
number of skids and copies shipped. Bundle size must be printed on
skid tag.
PACKAGING REQUIREMENTS
• Inserts should be stacked on skids with maximum total height of 5
feet.
• Cuts must be a minimum of 50 copies, with cardboard sheets placed
between layers.
• Skids should have a wooden top, and be strapped with four straps
minimum.
• Plastic shrink wrap is recommended.
• Inserts printed on glossy - slick paper, cards, or envelopes should
be in cardboard boxes; either large, skid size boxes, or smaller boxes
containing several thousand copies.
• All boxes should be labeled with insert name, the quantity per box,
date and publication the inserts are intended for.
• Inserts for different run dates and/or publications must be packaged/skidded separately.
DEADLINES
• Inserts must be received in our Virginia Beach plant 10 calendar
days prior to publication for Sunday distribution, and 7 days prior to
publication for weekday/Saturday distribution.
• Reservations for inserts must be made 17 days in advance of publication date, and must be made before shipments of inserts.
SELF-SERVE ADVERTISING
Black & White
Ads
The
Virginian-Pilot
Beacon
Clipper
Compass, Currents
Your Corner
Sun
Pulse
home +
living
2 col. x 2.5”
3 col. x 2.5”
2 col. x 5”
3 col. x 5”
$400
$600
$800
$1,200
$190
$285
$380
$570
$90
$135
$180
$270
$60
$90
$120
$180
$55
$83
$110
$165
$325
$488
$650
$975
$325
$488
$650
$975
$560
$840
$1,120
$1,680
$266
$399
$532
$798
$126
$189
$252
$378
$84
$126
$168
$252
$77
$116
$154
$231
$455
$683
$910
$1,365
$455
$683
$910
$1,365
Color Ads
2 col. x 2.5”
3 col. x 2.5”
2 col. x 5”
3 col. x 5”
Black & White Ads
1 col. x 5”
2 col. x 5”
3 col. x 5”
CareerConnection
Employment Wkly
Digital Ads*
DMA Targeted 300 x 250
Digital Ads*
City Targeted 300 x 250
$199
$325
$435
50,000 impressions = $600
100,000 impressions = $1,000
200,000 impressions = $1,600
100,000 impressions = $1,000
*Digital ads are medium rectangles that run on PilotOnline.com & HamptonRoads.com for 30 days. Select between targeting
users in our DMA or one or more South Hampton Road cities.
PilotEzAds is the online method to
place your in-paper retail ads. You
can design, schedule and pay for
your ad at your convenience and
save 20-55% on select publications.
Four different ad sizes, available
in b&w or color, in various Pilot
Media publications.
www.pilotezads.com/retail
We will design your ad for an
additional fee. Ad position will be
at the Publisher’s discretion.
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digital products and services
Co-op Action Plan
Maximize your online presence and boost your business with our
comprehensive digital marketing solutions. In addition to advertising
solutions on the region’s leading local media sites, Pilot Media offers a
wide range of digital products and services including:
• Mobile-responsive website creation, hosting and development
• Search engine marketing, including pay-per-click and organic
search optimization
• Social media content management and advertising
• Programmatic display, mobile and video advertising
• Email marketing solutions
For more information regarding our products and services, please
contact your Sales Representative at 757-222-5538.
print and online bundles
Save 10% - 25%
Available with single-day print purchases of $1,500 or more.
Home Page Roadblock - all 3 premium ad units
Big Bold Ad - 980 x 250 fixed position
Sliding Billboard - auto expands to
980 x 400 1x/user
Medium Rectangle Speedbump
Leaderboard Speedbump
6
Weekday
Weekend/
Holiday*
$4,620
$3,500
$3,080
$2,333
$2,100
$1,890
$1,470
$1,400
$1,260
$980
Fixed position ad on the home page of PilotOnline.com and
HamptonRoads.com for one entire day within 7 days of print ad.
Online verification form must be signed.
* Holiday rates apply to New Years Day, Memorial Day, July 4th, Labor Day,
Thanksgiving Day and Christmas Day.
Front page note digital upsell
One day home page sliding billboard: 20% of the front page note print
cost with a $700 minimum.
*Digital Ads are sliding billboards on PilotOnline.com, run +/- 7 days
from front page note date (subject to availability).
remnant ad guidelines
1. Remnant Rate: 50% discount off revenue level rates and section
rates. The remnant rate does not apply to special rated ads such as
the full, half and quarter page Monday – Thursday ads. No other
discounts, including pick-up or frequency discounts, can be used in
combination with the remnant discount. Contact your sales representative for additional information.
2. Remnant rate ads must already be produced and available for insertion seven days a week, with no changes.
3. Remnant rate ads may not be used as substitutes for regularly
scheduled ads during the same calendar week.
4. Position will be at the Publisher’s discretion.
(Same as retail rates)
CAP Qualification Policy
A supplier (manufacturer or distributor) advertising two or more
independent retailers using locally accrued cooperative advertising
funds to advertise a common product or service is eligible for the
Co-op Action Plan Rate. A CAP (Co-op Action Plan) stipulation form
must be completed by the manufacturer’s rep or local agent before
advertising is accepted under the Co-op Action Plan. This form states
that local dealer accrued Co-op funds are being used to finance in
part or in total, the cost of the advertising.
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r2016v1
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Client Name:
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Some seek the
upside of the pending
tunnel tolls.
DAVE FORSTER, PAGE 3
DMV 2 GO
MOBILE UNIT AIMS TO EASE HASSLE OF
GETTING LICENSE, OTHER PAPERWORK
The Virginian-Pilot
to our practice
Board Certified Orthopaedic Surgeon
Hand Specialist • General Orthopaedist
on-wheels will park outside
Portsmouth City Hall, 801
Crawford St. People can get:
New applications and
renewals for identification
cards
New applications, renewals and reinstatements
of driver’s licenses, including road and knowledge tests
and photos

Copies of driving records
Vehicle titles, license
plates, decals and transcripts
Disabled parking placards or plates
See DMV, Page 11
COURTESY PHOTO
Diamond
Brown stands
with, from
left, parents
David and Tiara
Brown, Florida
first lady Ann
Scott and Gov.
Rick Scott.
23511
VIRGINIA DEPARTMENT OF MOTOR VEHICLES
A mobile Department of Motor Vehicles will be available for
customer service on March 19 outside Portsmouth City Hall.
EXPERTISE TO THE FINGERTIPS
NOW
ACCEPTING
NEW
PATIENTS!
5818-D Harbour View Blvd., Suite 150 • Suffolk, VA • 757.215.1400 • wardellortho.com
We are located at The Health Center at Harbour View
23433
664
17
WESTERN BRANCH
NORTH SUFFOLK
CHURCHLAND
your
corner
where ne
igh
bo
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t
ee
m
By Pamela Nichols
Correspondent
The Forum at Tidewater Community College’s Portsmouth campus was the site of the May 11
Relay for Life survivors’ dinner,
where more than 400 former cancer patients and caregivers gathered to celebrate their recovery.
This year’s coordinator, Carla Blechman of Western Branch,
wondered whether local businesses would be willing to donate to a
worthy cause. They were.
Crab dip and crackers from
Joe’s Good Food Fast and salad
from Olive Garden started the
meal.
Rodman’s BBQ was a big hit, as
was the lasagna supplied by Tyler
McMillen of Baron’s Pub. Tricia
More RELAY, Page 5
● This place will bring out the
Southerner in you.
eat! Page 5
● This lesson not lost on highschoolers. Page 6
Ports m
ou th
The Virginian-Pilot READER'S CHOICE AWARD
Ports m
MINT JULEPS AND FANCY HATS
23707
BEACON
ZONE 2
Virginia Beach Blvd.
23454
North
23452
23466
23458
23325
BEACON
ZONE 3
23324
23702
23462
South
23450
23463
23326
Rd
er
Riv
ian
Ind
23327
Cedar Rd
Rd
ing
and
hL
Nort
G Was
hington
Hwy
would like to welcome
Dr. David E. Lannik
to our practice
By Lia Russell
Correspondent
WESTERN BRANCH
Next week, Tristan, now
a rising eighth-grader, will
compete for a national title
when he takes his state-level
winning boat design to Nashville, Tenn., for the TSA national conference June 21-25.
It was one of four projects
Tristan designed and entered
in TSA competitive events.
With mentoring from Jolliff Middle School technology
teacher Reid Rawls, Tristan
worked diligently on his rubber band-powered foam boat,
creating the design and selecting the materials that
Tristan Benefield is a
straight-A student whose
SOL scores testify to his academic proficiency: history,
512; math, 409; reading, 426.
The 13-year-old Jolliff
Middle School student also
loves his technology class
and is a member of the national Technology Student
Association, which meets in
local groups after school to
work on tech projects and
learn about science and engineering.
See TRISTAN, Page 13
Tristan
Benefield,
13, holds
his state
technology
trophy,
joined by his
Jolliff Middle
School
teacher,
Reid Rawls.
Tristan
designed
an awardwinning
model boat.
LYDIA WHEELER
In a 14-person war canoe, Paul Greggs of Liquid Lessons Outdoor Programming took
paddlers on a heart-pumping, 8-mile tour through the Great Dismal Swamp to Lake
Drummond and back June 10 as part of Chesapeake’s OpSail/Harborfest activities.
A peaceful, paddling tour
me over his blue vested 8-mile tour in a war canoe
shoulder. “So tell me, how through the Great Dismal
Swamp as part of Chesahard is this for you?”
At 69, this Virginia peake’s OpSail/Harborfest
Klaus Krapple put his Beach resident was start- activities June 10.
Our captain, Paul
paddle down and turned ing to feel the burn, and
around the best he could, I wasn’t going to lie – my Greggs, had given us a
fair forewarning before
while stuffed in a life jacket. arms hurt, too.
Both of us – along with
“You’re a fit, young
lady,” he said trying to see a dozen more – were on an See SWAMP TOUR, Page 9
By Lydia Wheeler
Correspondent
DEEP CREEK
COURTESY PHOTO
WARDELL ORTHOPAEDICS
Dr. David E. Lannik
to our practice
Centerville Tpk
hattie garrow
extra credit
BY
THE SWAP
BEGINS FOR
SCHOOL CHIEFS
Get ready for the
administrative shuffle.
No, it’s not the latest
dance craze. I’m talking
about the job-swap
that takes place every
year among school
division leadership as
people retire or move
elsewhere.
Patricia Powers,
assistant superintendent
for curriculum and
instruction, is starting
her own chain of events.
Effective Oct. 1, Powers
is retiring after 36 years
in Chesapeake and one
year in Charles City
County.
This Great Bridge High
grad – class of ’69 – first
served as an English
teacher at Oscar Smith
High. She has held many
other positions, principal
at B.M. Williams
Primary and director of
personnel, among them.
Powers said she’s
looking forward to
spending more time with
her family.
Anita James, the
director of elementary
See GARROW, Page 3
NOW
ACCEPTING
NEW
PATIENTS!
Moyock, NC: zip code 27958
BAYSIDE
Client Name:
Advertiser:
Section/Page/Zone: Bayside Cover/BX001/
Description:
See ELECTIONS, Page 8
NOW
ACCEPTING
NEW
PATIENTS!
COMING
NEXT SUNDAY
The Clipper recognizes
the cream of the crop
from the Class of 2012.
DISMAL SWAMP | MY CANOE TRIP
Ad Number:
Insertion Number:
Size:
Color Type:
CHESAPEAKE | THE VIRGINIAN-PILOT | SUNDAY | 06.17.12
CLIPPER
NATIONAL CHAMPIONSHIP NEXT?
JOLLIFF MIDDLE TEEN WINS STATE
AWARD FOR TECHNOLOGY PROJECT
See FLIGHTS, Page 15
23457
Left Nouf Almuburak,
17, of Richmond, gets
final instructions from
Bob O’Nell, a volunteer
with the Young Eagles
program, prior to her free
flight.
CRIME REPORT, Page 10
Client Name:
Advertiser:
Section/Page/Zone: CLP/001/
Description:
JAMES THOMAS JR.
Above Originally intended
for commercial use, the
Douglas DC-3R was used
as a troop and equipment
carrier during World War
II. For almost 30 years the
planes flew nearly 5,000
missions, including the
Battle of the Bulge and
later the Berlin Airlift.
Ad Number:
Insertion Number:
Size:
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At the end of a lonely airstrip at Suffolk Executive
Airport last week, sat a vintage military gunship in view
of passing motorists on Carolina Road, like a scene from
an old war movie.
The 1944 Douglas DC-3R
was re-created as Spooky, an
AC-47D flying warship used
for ground support during
the Vietnam War. Donned
in combat camouflage, it arrived for the weekend Virginia Regional Festival of
Flight, celebrating its 15th
year.
Originally intended for
commercial use, the U.S.
military saw potential for
the twin engine, prop-driven wide bodies as troop and
equipment carriers during
World War II. For almost 30
years the planes flew nearly
5,000 missions, including the
Battle of the Bulge and later
the Berlin Airlift.
They earned the code
names Spooky, Big Candy
and Puff the Magic Dragon,
depending on what military
mission they were deployed
during wartime. It was during the Vietnam War, how-
23323
The Virginian-Pilot
Councilwoman Raystine
Johnson unseated a 16-year
incumbent in a three-way
race for mayor last week in
Franklin. Johnson is councilwoman
for Wa rd 4
and has
been on City
Council for
13 years. She
faced incumbent Mayor
Raystine
James CounJohnson
cill III and
is the first
Councilman
female
Gregory
mayor and
McLemore.
the first
She is
elected
the first feblack mayor
m a le m ayin Franklin
or a nd t h e
history.
first elected
black mayor
in the city’s history. She
received 856 votes. Councill received 723 votes and
McLemore had 356.
“I’m very appreciative
that voters put confidence
in me,” Johnson said.
Jobs and economy are on
her radar.
“It’s time for a change,”
she sa id. “City Counci l
should be a team; we will
unite and tackle some of
the tough issues together.”
She wants to build rappor t w it h t he F ra n k l i n
Southhampton Economic
Development Inc., a private nonprofit, in an effort
Client Name:
Advertiser:
Section/Page/Zone: SUFF/SUNSU/001
Description:
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By Stacy Parker
FLIGHTS OF
FANCY
By James Thomas Jr.
Correspondent
ELECTIONS 2012
FRANKLIN VOTERS
MAKE HISTORY IN
MAYORAL RACE
PAGES 19-27
d
Blv
SUFFOLK, ISLE OF WIGHT + FRANKLIN | THE VIRGINIAN-PILOT | SUNDAY | 05.06.12
SUN
(Princess Anne)
23322
field
ttle
Ba
23438
BEACON ZONE 4
t Rd
Mt Pleasan
23437
Flying warship
highlights annual
Festival of Flight
23454
South
23456
23320
THE SUN
23461
23453
Pr
inc
es
sA
nn
eR
d
Rd
nd
lla
Ho
64
wy
ven Pk
Lynnha
y
Pkw
brier
Green
464
13
23460
(Kempsville)
Victory
Blvd
23434
ATLANTIC OCEAN
(Lynnhaven)
23462
North
23541
23464
23701
58
(Bayside/
Oceanfront)
BEACON ZONE 1
(Bayside/Oceanfront)
264
23523
23704 23709
5818-D Harbour View Blvd., Suite 150 • Suffolk, VA • 757.215.1400 • www.wardellortho.com
23321
BEACON
ZONE 1
Shore Dr.
23455
23514
23708
23705
460
23451
264
264
See VEGH, Page 3
Bayview
23521
23513
23502
23510
NORTH SUFFOLK’S Jim and Laura Swafford took Your Corner to the 138th running of the
Coleman Place
23509
23504
Musculoskeletal Care For Life
ou th
Camellia Gardens
23520
23517
Kentucky Derby where I’ll Have Another came from behind in the final furlong for a onelength victory to win before a record crowd of 165,307 at Churchill Downs.
Meadowbrook Forest
THE
COMPASS
23508
23529
23435
COURTESY PHOTO
Glengariff
Proud to be Voted Norfolk’s BEST REALTOR the PAST 5 YEARS! Mick Shaw 286-0800 or www.MickShaw.com
23459
64
Hig
hS
t
This month, the city
has made it easier
to find these and
other mermaids
with a new webpage
featuring an
interactive map.
We’re SOLD on Norfolk! Buy or List your home with Mick and You’ll be SOLD too! ...Kathy Shaw
23518
23505
23507
inside this week
School nurse
applied 135,000
bandages.
Page 8
S “Riverview’’ the
mermaid resides at
Town Point Park.
W The mermaid
in the fountain
at the Sheraton
Norfolk Hotel knows
hospitality.
BILL TIERNAN | VIRGINIAN-PILOT FILE PHOTOS
564
23551
23511
THE
CURRENTS
23432
reader photo
www.yourcorner.com
www.yourcorner.com
See MERMAIDS, Page 11
CHESAPEAKE BAY
Ave
Atlantic
rs
23436
Business donations make
survivors’ dinner special
WEDNESDAY 06.20.12
See RALLY, Page 11
HE NORFOLK
scene may seem
a duller place
now that City Council elections, the hiring of a new superintendent and big budget
decisions are out of the
way.
Yet the campaign for
a referendum on electing the School Board
is still chugging along,
with the potential to
shake up who oversees
the division.
Norfolk Citizens
for an Elected School
Board said it has gathered 3,000 to 4,000 signatures on a petition
to hold a referendum
in the November election. Voters would be
asked whether they
want to stick with a
board appointed by the
City Council or switch
to a popularly elected
board.
Patrick Smith, one of
the campaign’s organizers, said volunteers
solicited
Blvd
ence
pend
Inde
258
23703
23503
steven g. vegh
CAMPAIGN FOR
SCHOOL BOARD
ELECTIONS
SOLDIERS ON
T
W
hen Margot Liebhardt
learned she had to
move to Norfolk from the
South Pacific island nation
of Fiji last year, the 4-yearold pitched a fit.
“She had great friends, we
lived at the beach – she was
very happy there and didn’t
want to leave,” said her mother, Rose Armour.
Margot’s father, John Liebhardt, had found a job at
Norfolk State University and
moved to the city ahead of
the family.
To mollify his daughter,
Liebhardt sent her a copy of
“There Goes a Mermaid: A
NorFolktale,” by local author
Lisa Suhay.
The preschooler was enthralled at the thought of
going to a city her mother
started referring to as “Mermaidville.”
“She showed the book to
all her friends and slowly began anticipating the move,”
said Armour, now a Norfolk
neighborhood development
specialist. “When we landed
at the airport, one of the first
things she saw was the mermaids on the carpet. Then
A
BY
Norfolk flaunts its merry mascots
By Lia Russell
Correspondent
fter crossing over the
water from Newport
News, 12 motorcyclists lined
up outside the Circuit Court
building Tuesday afternoon
to present Norfolk’s Drug
Court with the all-rise gavel.
The ride was part of a
coast-to-coast national motorcycle relay to honor people who have overcome
addiction to drugs. “The allrise gavel is a symbol that
when one person rises out
of drugs and crime, we all
rise,” said Chris Deutsch,
spokesman for the National
Association of Drug Court
Professionals.
Beginning in Santa Ana,
Calif., the All Rise America National Motorcycle Relay for Recovery covered
more than 3,000 miles and
stopped at 24 drug court
events.
Norfolk was the relay’s
final stop before finishing
Thursday in Washington.
The motorcyclists delivered the gavel to the
By Biz Carson
The Virginian-Pilot
class notes
MERMAIDS ONLINE
Gener
al Boot
h Blvd
Dr. David E. Lannik
of Motor Vehicles and they’re
not likely to offer to come
along and keep you company.
A new service may make
the DMV less of a hassle,
with easier access and potentially shorter wait times.
“DMV 2 Go” is a mobile,
wireless, ha ndic appedequipped, full-service DMV
office that comes to you.
F rom 9 a.m. to 4 p.m.
March 19, a 32-foot DMV-
Tidewa
ter
t’s not a coveted experience. Tell your friends you
Ihave
to go to the Department
Ad Number:
Insertion Number:
Size:
Color Type:
Correspondent
daughter Diamond Brown
wanted to know why.
The Prentis Park resident
thought her grandchild – 5
years old at the time – was
too young to understand how
an adolescent bout with rheumatic fever left permanent
damage. Diamond’s mom
also didn’t explain it.
Diamond, a Cavalier Manor native, later learned how
African American pioneer
Dr. Daniel Hale Williams
helped save her grandmother’s life. Diamond, 9, recently
won a full college scholarship
for writing about Williams –
the first surgeon to perform
successful open heart sur- so I figured because of the Florida Lt. Governor Jennigery – in an essay contest in work he did my grandma is fer Carroll left a phone mesFlorida where she now lives. still alive,” she said by phone sage about Diamond’s win.
“I played it again and again
Diamond’s family moved last week.
Gardner didn’t know Dia- and I was jumping up and
to the sunshine state last
year because of job require- mond planned to do research down screaming. We were
ments. The prize can be used or include her in the essay. just in awe. We were so grate“I was truly touched that ful and humbled about it,”
at any Florida state college.
The fourth-grader is glad she was so caring and con- Brown said.
The family attended an
to be a winner in the Black cerned about me,” she said.
Tiara Brown, Diamond’s award ceremony and met
History Month contest, but is
even happier for her grand- mom, encouraged her daugh- Florida Gov. Rick Scott. The
ter to enter the contest to reality hasn’t fully sunk in
mother’s health.
“I knew that my grandma strengthen her writing skills.
Brown was surprised when See ESSAY, Page 11
was having heart problems,
By Lia Russell
hen Galena Gardner
had heart valves reW
placed in 2008, her grand-
NORFOLK | THE VIRGINIAN-PILOT | SUNDAY | 05.27.12
COMPASS
DRUG COURT
RALLY SALUTES
THOSE WHO HAVE
DEFEATED DRUGS
Princess Anne
Rd
9-year-old wins full ride to college
By Cherise M. Newsome
Hampton
Ad Number:
Insertion Number:
Size:
Color Type:
Smithfield
CURRENTS
ESSAY CONTEST
COUNCIL
CHAMBERS
ELIZABETH RIVER
Client Name:
Advertiser:
Section/Page/Zone: CURRENTS/CU001/
Description:
JAMES RIVER
10
PORTSMOUTH | THE VIRGINIAN-PILOT | SUNDAY | 03.11.12
VIRGINIA BEACH | THE VIRGINIAN-PILOT | THURSDAY | 05.31.12
BEACON
CLOSE-UP
Ashley Anderson has
a handle on her art . . .
actually it’s a steering
wheel. PAGE 3
GIRL SCOUTS CENTENNIAL
KICKOFF CONCERT
MONTHLONG CELEBRATION HONORS
AFRICAN AMERICAN MUSIC’S ROOTS
By Irene Bowers
Correspondent
BAYSIDE
Intimately connected to the
American story and deeply expressive of life’s joys and sorrows,
African American music is officially commemorated in the month
of June, by proclamation of President Jimmy Carter in 1979.
On Saturday, Princess Anne
County Training School/Union
Kempsville High School Museum will host an evening celebration to kick off the month at the
Crowne Plaza Virginia Beach on
Bonney Road. Museum educator
Shirin Spencer said the Black Music Month event features jazz pianist and vocalist Connie Parker,
SANDRA J. PENNECKE
Gil Salang headed up the
publicity for this year’s
Asian Fest at the Philippine
Cultural Center.
going?
What Black Music
Month Celebration
with Connie Parker and
Phazz II
CONTINUING
THE LEGACY AND
PASSING IT ON
When 7:30 to midnight,
Saturday
Where Crowne Plaza
Virginia Beach, 4453
Bonney Road
Cost $20. Advance
purchase only at
PACTS/UKHS museum
located inside
Renaissance Academy,
5100 Cleveland St., 10
a.m. - 4 p.m., through
Saturday. Information:
648-6006
See MUSIC, Page 23
By Sandra J. Pennecke
Correspondent
KEMPSVILLE
The Princess Anne County Training School high school choir,
1949.
for the Girl Scout Council
of Colonial Coast.
“ We aim to let girls
know they’re limitless,”
Germanotta said.
Brieana, who lives in
the nation’s capital, was
one of more than 3,000
Girl Scouts from the East
Coast at Rock the Beach,
wh ich fe at u r e d 10 0
See GIRL SCOUTS, Page 8
See ASIAN FEST, Page 23
LIZ CAREY
Brieana Womack, 11, a Junior Girl Scout from Washington, D.C., holds up a butterfly
she created at the Girl Scout Council of Colonial Coast’s “Rock the Beach” event.
Thousands Rock the Beach
Brieana, an 11-yearCorrespondent
old Junior Girl Scout, was
participating in Rock the
Beach, a 24-hour event
OCEANFRONT
Brieana Womack found May 19 at the Virginia
a spot at the craft table Beach Convention Center
and began working on that celebrated 100 years
her pink paper butterfly of Scouting.
It’s part of a year-long
– outlining the wings in
red marker, gluing on two celebration of the orgaglittering jewels and af- nization’s heritage, said
fixing sparkly star stick- Marcella Germanotta,
communications director
ers.
By Liz Carey
COURTESY PHOTO
A decade ago, Gil Salang
was too busy with his bowling career to be involved
with anything else.
But that was then, and this
is now.
The Kempsvi lle High
School graduate is among
the immigrants who are eager to help the generation
born in the United States understand where its ancestors came from, preserve
its culture and have pride in
who it is.
“We are like the flag-carriers of the next generation,”
Salang said. “It’s important
to continue the legacy and
pass it on.”
Salang, a financial
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B
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portsmouth currents
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Thursday Circ: 41,638
Sunday Circ: 61,958
Zoned Editions
Thur Circ Sun Circ
Zone 1 (Bayside/Oceanfront) 23451, 23455, 23462N
13,305
18,116
Zone 2 (Lynnhaven) 23452, 23454N
9,613
14,346
Zone 3 (Kempsville) 23462S, 23464
8,821
13,531
Zone 4 (Princ. Anne) 23453, 23454S, 23456, 23457, 23460 9,899
15,965
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on Sun. and TMC on Thur. (except zip code 23703*)
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Zip Codes: 23701, 23702, 23703*, 23704, 23707
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Tab format, published as part of The Virginian-Pilot on Sun. & Fri.
Friday Circ: 21,336
Sunday Circ: 33,226
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23510, 23511, 23513, 23517, 23518, 23521, 23523, 23529
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Compass Sunday
Currents Sunday
Your Corner Wednesday
YC/Currents or YC/Sun Combo
$1050
$1650
$2018
$425
$500
$649
$530
$795
$981
$610
$625
$625
$625
$839
$1035
$1635
$1997
$420
$495
$642
$520
$780
$962
$600
$600
$600
$600
$810
$762$70
$972$70
– –
– –
– –
– –
$378$70
$489$70
– –
$378$70
$378$70
$378$70
$378$70
– –
$52
$67
$90
$16
$18
$26
$27
$33
$45
$24
$27
$27
$27
$38
$38
$48
$65
$12
$14
$19
$19
$25
$34
$18
$19
$19
$19
$27
$35
$45
$61
$10
$12
$17
$17
$23
$31
$16
$17
$17
$17
$24
$30
$40
$54
$9
$11
$15
$14
$20
$26
$12
$14
$14
$14
$19
$25
$38
$49
$8
$10
$14
$12
$18
$23
$11
$12
$12
$12
$17
$1575
$2475
$3027
$638
$750
$974
$795
$1193
$1472
$915
$938
$938
$938
$1259
$1020
$1620
$1977
$410
$485
$629
$510
$765
$944
$590
$575
$575
$575
$782
$1000
$1600
$1950
$400
$475
$615
$500
$750
$925
$575
$550
$550
$550
$751
NOTES
• Modular sizes available in tab sections: 6 col. x 10.5”, 6 col. x 5”, 3 col. x
10.5”, 3 col. x 5”, 3 col. x 2.5”, 2 col. x 10.5”, 2 col. x 5”, and 2 col. x 2.5”.
• Non-modular sizes will incur a 10% premium on space. Color added
after premium.
• Advertiser must run the same ad, with no copy changes, in consecutive
editions of the publication to receive the combo rate.
• A $5,000 investment level customer in the city tabs will receive the
$3,000 level for full run.
• Non-contract full pages are rated at the part page open rate.
• Front page and Deal of the Day positions not available for Beacon zones.
• Back Page Position guarantee add 15% to net space and color cost.
• Thanksgiving Day: Sunday rates apply.
• Municipalities and non-profits earn the $3k level in all city tabs. No
frequency discounts apply.
* Full Page Ad rate is black & white, 6 col. x 10.5”. Color is available.
**Front Page Ad rate includes full c olor, 6 col. x 2”
^ Deal of the Day is black & white, 3 col. x 2”. Ask Sales Representative
for details on required format and offer for Deal of the Day.
FREQUENCY DISCOUNTS
6x = 10% 26x = 20%
13x = 15%
52x = 25%
• Advertiser may mix and match products.
• Consecutive weeks are not required.
• Not available for Front Page or Deal of the Day.
• Combo runs count as 2x frequency.
• Not available for Real Estate and Automotive categories.
COLOR
1 Color 2 or 3 Colors
add 25% to net space rate
add 40% to net space rate
r2016v1
9
coast and outer banks Magazine
2224 S Croatan Hwy, P. O. Box 10, Nags Head NC 27959, (252) 441-8531
Rates effective January 1, 2016 until changed by Publisher.
coast
annual contract rates
• Published: 20 editions total. April (1x), May (2x), June to August
weekly (12x), September (1x), October to December (2x), January to
March (2x)
• Annual Circulation: 260,000
• A full color tabloid inserted into The Virginian-Pilot and distributed
in free racks in North Carolina’s Outer Banks (counties of Dare and
Currituck). Free rack distribution varies depending on season.
Ad Sizes
Double Truck
Full Page
Half Page
Quarter Page
Eighth Page
21.77” x 10.5”
10.3889” x 10.5”
10.3889” x 5” or 5.1389” x 10.5”
5.1389” x 5”
5.1389” x 2.5”
outer banks Magazine
• Published: one time per year with distribution throughout the year.
• Annual Circulation: 100,000
• A full color glossy magazine distributed directly to renters by local
real estate companies.
Ad Sizes
Double Truck
Full Page
Half Page
Quarter Page
Eighth Page
20.5” x 12.25”
10.25” x 12.25”
8.75” x 5.25” or 4.25” x 10.75”
4.25” x 5.25”
4.25” x 2.5”
One Product
Coast or OBX Magazine
Combo Buy
Coast and OBX Magazine
Double Truck
$14,400
$24,000
Full Page Premium
$8,872
$14,786
Full Page
$7,714
$12,856
Half Page
$3,895
$6,492
Quarter Page
$2,534
$4,223
Eighth Page
$1,360
$2,266
Annual contract rates are effective April 1, 2015. Advertiser must sign
a 12-month contract to receive the annual contract rate.
Pricing includes full color.
coast open rates
per edition
Double Truck
Full Page Premium (pg 2, 3, and back page)
Full Page
Half Page
Quarter Page
Eighth Page
Pricing includes full color.
$917
$565
$492
$248
$163
$88
r2016v1
Commissions and terms of payment
Herein, Pilot Media, LLC., d/b/a “The Virginian-Pilot” is defined as the
“Publisher.” The Retail Advertising Rates set forth herein do not apply to
national advertisers, but rather to local advertisers located within The VirginianPilot circulation area. See below under “Retail Rate Policy” paragraph b for
definition of “local” and “national” Advertisers.
10
c. There shall be added to any charges, amounts equal to any taxes, however
designated, levied or based on such charges or on the publication of
advertisements, including state and local privilege, or excise taxes based on
gross revenue, and any taxes or amount in lieu thereof paid or payable by
Publisher in respect of foregoing, exclusive however, of any taxes based on net
income.
a. A courtesy discount of 15% may be offered to advertising agencies placing
advertising at the open retail rate. No such discount will be offered when
advertising is placed on the basis of a retail contract rate or when using group,
municipal, state or other non-profit organization discounts. On pre-prints
and custom cards, advertising agencies may receive a courtesy discount
provided that the applicable rates are grossed up 17.65%. Neither agencies nor
advertisers may combine accounts or contracts to arrive at a higher contract
level. Before any courtesy discount will be extended, however, an advertising
agency must accept joint and several responsibilities with advertiser for
payment of all advertising placed. Agencies acting only as placement agents
will, with no acceptance of payment responsibility, not be eligible for any
discount. Publisher reserves the right at any time to require agencies to
provide evidence of authority to act on advertiser’s behalf and/or require
acknowledgement and/or acceptance by advertiser of any advertising placed
for publication or any contract. Agencies must provide camera-ready material
for publication.
d. No insertion order or contract is considered accepted by the Publisher until
approval is given for that insertion order or contract by the Publisher’s credit
office. No advertisement shall be considered accepted by Publisher until
published. Any advertisement is subject upon submission to Publisher’s
applicable Contract & Copy Regulations, which may be changed at any time
and from time-to-time in Publisher’s sole discretion. Disclaimers on insertion
orders and/or contracts submitted by advertiser or agency are ineffective and
void unless expressly accepted by Publisher.
Ad layouts that require the assistance of the Publisher to build will not be
eligible for any agency discount. Extensions of courtesy discounts to an
Agency are discretionary and reserved solely unto the Publisher. Prevailing
rate card takes precedent over agency insertion orders that have incorrect rates.
a. “Local” advertisers are defined as a retail business, organization or
association, or qualified retail division of another business or a bona fide
voluntary chain. Local advertisers qualify for Retail advertising rates. Retail
advertising rates also apply to advertising of public consumer services,
charitable organizations, established community welfare services and civic
programs. Advertising must be direct to consumer for one or more stores
situated in The Virginian-Pilot circulation area, having the same name or
identification, and offering similar service under a single ownership or control.
b. Notwithstanding anything contained herein, Publisher may, at any time,
including with regard to advertising placed by contract, condition the
placement of advertising on Publisher’s collection of a cash-in-advance
payment for the full amount of such advertising prior to scheduling any
advertisement(s) for publication. Any advertiser or agency submitting
advertising for placement on open account credit, which shall include
advertising placed subject to a contract not payable in full, in advance, must
be accompanied by a completed Virginian-Pilot credit application. Any credit
request must be approved by the Publisher before any advertisement will be
scheduled for publication. If credit is extended by Publisher, the subsequent
placement of advertising by advertiser and/or an agency constitutes such
advertiser and/or agency’s agreement to Publisher’s credit terms and
conditions, which shall include, but not be limited to, the following: unless
otherwise specified by Publisher, bills are generated on the first of each month
for the previous month’s charges and payment shall be due on or before the
15th day of the month referred to as “Billing Date” on the statement for such
charges. Should Publisher determine to involve an attorney for issues related to
the advertising or to collect any past-due balance, the advertiser and/or agency
shall pay attorney’s fees equal to thirty-three and one-third percent (33 1/3%)
of the past-due balance, or actual attorney’s fees as incurred by Publisher,
whichever is greater, together with all costs of collection, including charges
assessed to Publisher by any collection agency. Interest shall accrue on any
past-due balance at the rate of eighteen percent (18%) per annum, until paid.
Publisher may request additional credit information from or require a new
credit application for agency or advertiser at any time. Through its submission
of any credit documents, insertion orders or contracts to Publisher and
continuing thereafter, advertiser represents and warrants that all information
contained in any such credit documents, insertion orders and/or contracts
is and remains true and correct and may be relied upon for any reason, by
Publisher or any of Publisher’s divisions and subsidiaries, unless and until
advertiser gives notice to Publisher, in writing, that any information currently
or previously provided has changed.
e. Publisher may provide notice of changes to the rates, discounts or production
data or specifications set forth in the Retail Advertising Rate Card on
Publisher’s website. If prospective notice is given, any such change shall be
deemed to have changed as of the date specified regardless of whether the
website itself is so changed.
retail rate policy
b. “National” advertisers are defined as firms advertising as wholesalers,
distributors or manufacturers and/or advertising listing two or more
non-associated dealers or outlets. National advertisers, including display
copy for branded gasolines, mass transportation, public utilities and other
classifications not clearly identified with regular retail channels, qualify only
for national advertising rates.
c. Rates may vary due to rounding after application of discounts.
d. In the event the Advertiser fails to fulfill the terms of any contract, all
advertising over the term of the contract will be short rated. For this period, the
Advertiser will receive a single charge for the difference between the invoiced
amount and the actual revenue investment level fulfilled. It is the Advertiser’s
responsibility to track contract performance. However, this information can be
provided upon request.
e. Publisher, in its sole discretion, shall determine whether advertisers qualify as
“local”, “national” or other advertising classifications.
r2016v1
Contract & copy regulations
All advertisements must include the name of the Advertiser. Physical address
of advertiser must be on file.
b. News style ads must be marked “paid advertisement” and enclosed in a
border. Type styles adopted for news heads are not to be used in advertisements. Upon request, additional details may be provided by Publisher’s
sales representative and in Publisher’s “Standards of Acceptability.”
c. Political advertisements for candidates for local or Commonwealth of
Virginia public office are eligible for the local political rates but may not
earn discounts under any other Advertiser’s contract. All political ads are
accepted on a cash-in-advance basis only. Political advertisements must be
marked “Paid Political Advertisement” at the top of the ad. Each political
advertisement must be signed by the sponsoring individual or organization
and name of designated representative placing advertising. Documentation
for copy must be in 24 hours in advance of deadlines. Political advertising is
at all times subject to all laws, regulations or ordinances in effect and shall at
all times conform to the same. Publisher may reject political advertising for
any reason at any time. Upon request, additional details may be provided by
Publisher’s sales representative and in Publisher’s “Standards of Acceptability.”
d. All property rights, including any copyright interest in advertisements
produced for an Advertiser by Publisher, using art work and/or typography furnished or arranged by the Publisher, shall be the sole property of
Publisher. No such advertisement or any part thereof may be reproduced
without the prior written consent of the Publisher.
e. Publisher reserves the right to edit, revise or reject any advertising. Advertiser agrees to indemnify and save harmless Publisher against any loss, damage, cost and expense (including, without limitation, attorney’s fees) which
Publisher may incur, or become liable for, by reason of any and all claims or
actions for libel, violation of any right of privacy, plagiarism, copyright infringement, and any and all other claims of any kind or nature in connection
with advertising matter published or advertiser by Publisher.
f. Publisher shall have no liability whatsoever in the event of any act of God,
the public enemy or governmental authority, labor dispute, war (whether or
not declared), civil disobedience, riot, failures of equipment or systems of
Publisher or its suppliers, or other occurrences beyond its control that shall
in any way restrict or prevent the distribution of its newspapers and/or
publication of the advertising.
g. No allowance will be made for advertisements appearing in other than
requested positions.
h. Publisher shall have no liability whatsoever, including without limitation
any liability for consequential, incidental, indirect, special or punitive
damages for not publishing any advertisement or by reason of any error in
connection with any advertisement (including, without limitation, typographical errors, failure to publish advertising on desired dates, omissions
or additions to advertisement[s]); provided, however, that Publisher shall
be obligated to adjust or rebate the charge on any advertisement or any portion of an advertisement which has been materially affected by an error of
Publisher; and provided further, however, that Publisher’s obligation to give
such credit shall not apply to more than one incorrect insertion of such advertisement unless and until Publisher is notified of the error 24 hours prior
to repetition of the insertion. Advertisers must notify Publisher of any errors
occurring when they appear, as per contract agreement. No adjustments will
be made, honored or accepted more than 30 days after billing.
11
j. Original Advertising Materials Damaged or Misplaced: Publisher is not
responsible for original advertising submitted by Advertiser.
Advertisers who submit one-of-a-kind materials do so at own risk.
k. Advertiser’s Proof Correction Obligation: Publisher will provide advertiser
with a proof only upon advertiser’s request, however, if the advertising for
which the proof is requested has been scheduled for publication, approval
of such proof by advertiser shall not be a condition for publication. It is the
responsibility of the advertiser to obtain any proof requested of Publisher.
Once an Advertiser releases a proof, advertiser shall not be entitled to
any rebate or credit for any copy errors or omissions not identified by the
advertiser.
l. Proof Service: Proofs are sent via e-mail as PDF. Please contact your sales
representative if other arrangements are needed.
m. Coupon Ads: The use of coupons in advertisements is encouraged, and care
is taken to position the coupon ads to avoid printing coupons back-to-back.
Due to press limitations and emergency make-up changes, however, it is
possible that coupons may print back-to-back. No rebates or make-goods
will be allowed in any event and for any reason.
n. Multiple Discounts: In a series of multiple discounts, the first discount is
taken off of the gross dollar amount. The remaining discounts are taken off
of the next net figure.
o. Other Conditions and Regulations: Advertisers and/or their advertising
agencies must notify Publishers of any errors when they appear, as per item
“h”.
p. Composition/Kill Charges: In Publisher’s sole discretion a charge will be
made for ads killed (either orally or in writing) after the final ad schedule
deadline.
There will be a flat charge for ads that are killed after deadline.
Under 1/4 Page
1/4 Page to 1/2 page
Over 1/2 Page
Double truck
Broadsheet
$100
$500
$1000
$1700
Tab
$40
$50
$100
$165
q. Deadlines and Late Space Reservations and Ad Materials: Advertising
submitted after Publisher’s publication deadlines will be accepted in
Publisher’s sole discretion. No rebates will be extended for any reason on
advertising accepted for publication after Publisher’s publication deadlines.
r. Guaranteed Position Contracts: Contracts for guaranteed positions may
be superseded by a contract with greater volume for that same position.
The original advertiser will be given first right of refusal to contract for the
larger volume commitment without forfeiting the contracted position.
i. The agreements, conditions, rates and regulations set forth herein or in any
written advertising contract between Publisher and advertiser constitute the
entire agreement between advertiser and Publisher. In order to insure the
accuracy of all space reservations, all verbal reservations must be confirmed
in writing by the day of the actual space deadline, or within 24 hours. Publisher is not responsible for any error in scheduling if no written confirmation is received.
r2016v1
12
Complete electronic guidelines for The Virginian-Pilot are available upon request or download from TheVirginianPilot.com.
RETAIL MECHANICAL requirements
Offset Ad Photo Composition
All editions of The Virginian-Pilot including part run editions are
printed on offset presses. The size of the printed ad is identical to the
size of the layout submitted for production. Use 100 line screen for
halftones.
Standard Page Size
129 inches (6 columns x 21.5”); 10.3889” x 21.5”; separate ads or
multiple ads ordered stacked, measuring more than 19 inches in
depth, will be charged at full column depth. Minimum depth
increments will be 0.25 inch per column.
Tabloid Page Size
63 inches (6 columns x 10.5”); 10.3889” x 10.5”; ads measuring more
than 8” deep will be charged at full column depth (10.5 inches).
Minimum depth increments will be 0.25 inch per column.
Double Trucks
21.77” wide x 21.5” deep plus gutter, for a total billed size of 279.5
column inches. Full size double trucks accepted at the regular rate.
Scotch double trucks requesting exclusivity accepted at premium rate.
Tabloid Double Trucks
21.77” wide x 10.5” deep plus gutter, for a total billed size of 136.5
column inches. Only full width and full depth double trucks accepted.
COLUMN WIDTHS
Columns
1
2
3
4
5
6
Decimal (inches)
1.6389”
3.3889”
5.1389”
6.8889”
8.6389”
10.3889”
Points
118
244
370
496
622
748
FULL COLOR ADS (part page only)
To insure quality full color reproduction, a .25 inch deep color bar will
be placed in the bottom portion of the scheduled ad space.
ELECTRONIC DELIVERY METHODS
1.Upload your Ad: This free service replaces e-mail as a method for
sending us your ads. Go to https://ads4pilot.pilotmediacompanies.com,
fill out a short ad submission form and send us your ads. If you have
any questions concerning methods of sending ads to The Pilot, contact
Shea Alvis, Pre-Press Operations Manager at (757) 222-5409, or via
email at [email protected].
2.Additional Third Party Delivery Systems: We utilize
AP ADSEND, AD TRANSIT and FAST CHANNEL (formerly
AD DIRECT). If you do not subscribe to one of the third party
systems and would like to, please call the following numbers:
AP ADSEND: 1-800-823-7363 • www.adsend.com
AD TRANSIT: 1-800-254-6533 • www.adtransit.com
FAST CHANNEL: 1-866-321-3278 • www.fastchannel.com
NOTE: Email is not a secure method of sending ads. We can not guarantee
delivery or that your ad will publish.
ELECTRONIC DELIVERY FORMAT
We require PDF files.
• We can supply you with our Distiller job options.
• We cannot accept native files (collected for output and/or packaged
files).
• Avoid sending us exported PDF files to prevent technical problems.
• We can supply you with our Photoshop Ink file.
• Do not create PDF files by dropping an EPS file on Distiller.
PDF files created in this manner may not print correctly.
• If you have any questions about file format, contact our imaging
department at (757) 222-5409 or email to [email protected].
SPECIAL SERVICES
RATES FOR ART WORK
Design Work (hourly rate/increments)
$85.00
AD PROOFS
The Virginian-Pilot provides two proofs of your ad as part of your
advertising rate. If additional proofs are requested, a $25 fee will apply
per proof.
ADVERTISING PHOTOGRAPHY RATES
The Pilot’s advertising photographer provides state of the art digital
photography and video for advertisers. Location and studio sessions
are available. Photo and video services are provided on a first come
basis. Please contact your Sales Representative or Graphic Designer
to schedule an appointment. For more information contact our
advertising photographer at (757) 446-2448.
One hour of photography on location
Additional (per hour) photography time
Studio portraits (available at the Brambleton Avenue studio)
One hour of video (3 hour minimum)*
$100
$50
$45
$200
*Includes video shoot, editing and rights to the video.
RATES FOR OVER-RUN OF strategic sections
Prices are available upon request. Please contact your Sales
Representative for details.
PROCESS COLOR SEPARATIONS
Color scans from advertiser’s materials, per item
Velox prints (600 dpi)
Digital retouch of scans
$35
$40
$10
One-of-a-kind color transparencies should be duplicated to protect the
owner against damage or loss. Original material is due in our production
department 3 working days before publication.
Messenger Services
This service is available for pick-ups of ad materials within Norfolk,
Portsmouth, Virginia Beach, Chesapeake, and Suffolk cities. When
possible, please make your request a minimum of 8 hours in
advance of the time you need the pick-up by contacting your Sales
Representative or Sales Coordinator. Weekend messenger services not
available.
r2016v1
2016 Retail Rate Card - Pilot Targeted Media
13
inside business
Inside Business is a targeted business publication with over 9,000 copies distributed per week throughout Chesapeake, Hampton, Newport News, Norfolk,
Porstmouth, Suffolk, and Virginia Beach. 85% of Inside Business copies are direct mailed with the balance distributed via single copy and boxes.
Inside Business Rates effective January 1, 2016 until changed by Publisher.
Inside business print rates
Ad Size
48X
Back Page*
$2,645
Full Page
$1,680
3/4 Page
$1,350
Junior
$1,165
1/2 Page
$955
3/8 Page
$750
1/4 Page
$560
1/8 Page
$320
Biz Builder
$120
*Back page includes full color
Notes
26X
13X
6X
OPEN
$3,195
$2,020
$1,630
$1,405
$1,145
$905
$670
$380
$145
$3,750
$2,375
$1,910
$1,650
$1,350
$1,060
$785
$445
n/a
$4,800
$3,040
$2,455
$2,110
$1,725
$1,355
$1,005
$580
n/a
$5,455
$3,450
$2,785
$2,395
$1,955
$1,545
$1,145
$645
n/a
• Advertising agency commission is paid on Open Rate category to
recognized firms. Non-profit charitable advertising is priced at the
48x rate.
• Increased frequency lowers your per ad rate and increases the impact
of your advertising campaign. Contracted ads must be used within 12
months.
• Mixed sizes of ads in a campaign are permitted. A frequency contract
allows for the discount to be taken on any size ad. Premium/
guaranteed positions subject to 10% surcharge.
• Online rates available - please discuss your specific needs with your
Account Representative.
COLOR RATES
Large Space (1/2 page or larger) Small Space (3/8 page or smaller)
$500
$300
• 25% discount given on all 13X frequency and above contracts.
Rates are subject to change at Publisher’s discretion.
* includes production of 1-sided full color post-it.
r2016v1
2016 Retail Rate Card - Pilot Targeted Media
14
military newspapers of virginia
Flagship/Military Newspapers of Virginia are authorized base newspapers distributed weekly to military installations throughout Hampton Roads.
Military Newspapers of Virginia Retail Rates effective January 1, 2016 until changed by Publisher.
military newspapers retail rates
Publication
pre-printed insert rates per 1,000 (net)
Open Rate
Col Inch
Full
Page
Half
Page
Quarter
Page
$15.47
$17.98
$18.85
$13.12
$974.61
$1,132.74
$1,187.55
$826.56
$487.31
$566.37
$593.78
$413.28
$243.65
$283.19
$296.89
$206.64
Oceana Jet Observer
Ft. Eustis Peninsula Warrior
Langley Peninsula Warrior
Ft. Lee Traveller
• Tabloid format; published weekly.
• Ad sizes: Full Page - 6 col. (10.3889”) x 10.5”; Half Page (H) - 6 col. x 5.25”;
Half Page (V) - 3 col. (5.1389”) x 10.5”; Quarter Page - 3 col. x 5.25”
Flagship
Open Rate
Col Inch
$20.50
Full
Page
Half (V)
Page
Half (H)
Page
QuarterEighth
Page
Page
$2,644.50 $1,322.25 $1,291.50 $645.75 $369.00
• Broadsheet format; published weekly.
• Ad sizes: Full Page - 6 col. (10.3889”) x 21.5”; Half Page (V) - 3 col. (5.1389”) x 21.5”;
Half Page (H) - 6 col. x 10.5”; Quarter Page - 3 col. x 10.5”; Eighth Page - 3 col. x 6”
COLOR RATES (net)
Up to 13x contracts
26x and 50x contracts
$150
$350
$75
$250
Spot Color
Full Color
Flagship: 50% off color 1/8 page or less
MNV: 50% off color 1/4 page or less
combination discounts
Any 2 Newspapers
Any 3 Newspapers
Any 4+ Newspapers
13
Times
26
Times
50
Times
$44
$47
$50
$52
$56
$59
$41
$44
$47
$49
$52
$55
$40
$43
$46
$48
$51
$54
$36
$39
$42
$43
$45
$49
Notes
Flagship retail rates
Publication
Card
4 - 8 Tab
12 - 16 Tab
20 - 24 Tab
28 - 32 Tab
36 - 40 Tab
Open
Rate
5%
10%
15%
Applicable when an identical ad, both size and content, is published in two or more
newspapers during the same calendar week. Combination discounts do not apply to
preprints.
• These tables are samples of commonly requested ad sizes. Please
discuss your specific ad size needs with your account representative.
Some restrictions do apply. Minimum display ad size is 4 column
inches. Display Ad prices are per paper, per week, gross to publisher.
• Back Page/Guaranteed Position Premium: 25% charge. Ads with
multiple advertisers (groups, associations, co-op ads, etc.) will be
charged a 10% premium.
• All new accounts must submit a completed credit application with
order. Pre-payment is required until credit is approved. Upon credit
approval accounts may be invoiced, all amounts are billed and are due
within 15 days.
• Contract discounts will be given on signed contract orders and are not
retroactive. A short rate will be applied to all accounts not fulfilling
contract terms.
• Space ordered and not used or cancelled after deadline will be billed
25% of the cost of the space ordered.
• Agency Discount: 15% agency commission to recognized agencies. No
cash discount or contract discount.
• To calculate price, first take full page discount, if applicable, next,
contract or agency discount, and finally, combination discount. Add
color rate after all discounts have been applied.
• Online rates available - please discuss your specific needs with your
account representative.
contract discounts
13 Week Contract
26 Week Contract
50 Week Contract
10%
15%
25%
r2016v1
PUBLICATION
DAY
15
PUBLICATION
AD SCHEDULING &
MATERIAL DEADLINES
AD SUBMISSION
DEADLINES
The Virginian-Pilot
Daily Break - Magazine
Beacon/Compass
Clipper/Currents/Sun
Beacon Classified Display
Currents/Clipper/Sun Classified Display
VP/Automotive/CareerConnection Classified Display
Wed . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . 5 PM
The Virginian-Pilot
Daily Break
VP/Automotive Classified Display
CareerConnection’s Employment Weekly
Thu . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . 12 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
The Virginian-Pilot
Daily Break
Fri . . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
The Virginian-Pilot
Daily Break - Flavor
Your Corner - W. Branch/Suffolk/Churchland
Fri . . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . 5 PM
The Virginian-Pilot
Daily Break
Beacon/Beacon Classified Display
Hampton Roads Savings Weekly (TMC)
Mon . . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . . 5 PM
Thu (7 days prior) . . . 5 PM
Wed . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
The Virginian-Pilot
Daily Break - Pulse
Clipper
Coast
Clipper Classified Display
VP Classified Display
Home Search (Bi-Weekly)
Tue . . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . 5 PM
Mon . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . 5 PM
Varies - contact your sales representative for details
Mon . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 4 PM
Tue (2 wks prior) . . . . 5 PM
Tue (1 wk prior) . . . . 5 PM
The Virginian-Pilot
Daily Break
home + living (includes Real Estate)
Automotive Classified Display
VP Classified Display
Wed . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . . 5 PM
Tue . . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Thu . . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . 5 PM
Wed . . . . . . . . . . . . . . 5 PM
Thu (11 days prior) . . 4 PM
Tue (9 days prior) . . . 4 PM
Thu (7 days prior) . . 10 AM
Fri . . . . . . . . . . . . . . . 12 PM
Fri (7 days prior) . . 11 AM
Wed . . . . . . . . . . . . . . 5 PM
Fri . . . . . . . . . . . . . . . . 3 PM
Thu (7 days prior) . . 3 PM
Mon . . . . . . . . . . . . . . 3 PM
Wed . . . . . . . . . . . . . . 3 PM
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
OTHER PUBLICATIONS
Inside Business
Flagship*
Jet Observer
Traveller
Peninsula Warrior
Monday
Thursday
Thursday
Thursday
Friday
* Flagship’s special section deadlines may vary. Contact your Sales Representative for details.
• For proof correction deadlines, please contact your Sales Representative or Graphic Designer.
• Pilot Interactive deadlines vary. Contact your Sales Representative for details.
r2016v1