photographer - Professional Photographers of Washington

Transcription

Washington
Photographer
Vol. 78 Issue 1 • Winter 2014
www.ppw.org
Taking Steps To Inspire, Equip & Educate Washington Professionals
President’s Message
by Nina Beheim, PPW President
business traffic, and sales. Bry is
an AMAZING teacher; he’s considerate, approachable, respectful, realistic, engaging, funny,
highly intelligent, and a fabulous
photographer/teacher. His presentation is one you’ll NOT want
to miss.
Much faster than most of us expected, January has passed, we’re
well into February, and facing a
bright and shiny new year! If the
Seahawk Victory is any measure
of the coming year, we’re going to
have an exciting ride!
Two major things on the agenda at this time are 1) Planning,
and 2) Spring Conference!
In preparation for the 2014
new year, I’m working on my
business planning. Admittedly
I’m a few months late completing
this task, however, it is NEVER
too late to make business plans.
Planning isn’t difficult, it just
takes time and focus. Two things
that always seem in short supply.
I tend to start with very high level
goals. From there I can add smaller details. As business grows, so
will the planning tasks. It’s taken
considerable self discipline to
create and operate according to
my plan. Improving my performance with the operation portion
of planning is an ongoing process.
Not limited to our private businesses, planning is critical for our
PPW organization. Your board is
actively pursuing some compelling goals for 2014, so stay tuned
as we finalize and announce
some pretty significant things in
the coming year, good stuff that
will thrill, excite, and grow our
membership. 2014 will be a great
year!
2 • The Washington Photographer Winter 2014
Conference is fast approaching,
and if you’ve not signed up, better get on the stick! I feel about
conference like a kid feels about
going to the county fair. However, instead of scones and Ferris
wheel rides, I think about friends
I’ll spend time with, print competition, things I’ll learn, and how
the conference education will
impact my art and my business.
Our 2014 conference is sure to
be a dandy! I’m excited to see/
hear Teri Shevy’s presentation on
senior portraits and driving that
business! Personally, I don’t have
a large clientele of seniors. Part
of my 2014 plan is to increase the
number of high school senior sessions, so I look forward to learning a lot from Teri.
A few years ago, I had the
pleasure, along with 8 others, to
spend a week with Bry Cox in an
intimate setting where the direction was improving our work,
promoting and increasing our
We’re also excited to have
Bruce & Josh Hudson help all
of us grow our businesses, and
will enjoy early bird presentations from PPW’s own lovely Vi
Whitmire and Kenani B. If you’ve
had the chance to hear Vi speak,
you are well aware of the artistic
knowledge this woman has to
share. Kenani’s work is exciting,
and it will be great fun to learn
how her wildy creative mind
works!
To coin an old phrase, “Be there
or be square!”
If you have ideas for PPW to
further our growth and improve
our offerings, the board is always
excited to receive your input.
Our membership is a gold mine
of ideas, so don’t hold back! My
phone/inbox is open to all who’d
like to share, so bring on the
feedback!
I’m looking forward to seeing
everyone at the 2014 PPW Spring
Conference!
Contents
President’s Message......................... 2
Spring Conference............................ 4
Spring Conference Schedule......... 5
Celebrity Style Imaging.................. 6
The Real Senior Experience.......... 8
Strategies for Success....................10
Fueling the Fire Within.................11
LeMay: America’s Car Museum..12
Niépce to Newman and Beyond.12
Conference Speakers.....................13
Client Acquisition 101..................16
Networking........................................16
Fall Conference at Lake Chelan.18
Goals for the New Year.................19
Behind the Scenes:
Making ‘Rhapsody in Red’...........24
Swimming with Whale Sharks
and Sea Lions....................................26
Member News & Activities..........29
Print Competition...........................32
Images of Merit................................36
District Events..................................39
On the Cover
Rhapsody in Red, by Doug Walker.
Editor’s Notes
by Mark Turner
For many photographers the
winter months are a quieter time
in business. It’s a time to evaluate
how things went last year and set
goals for the coming months. Several PPW members shared their
goals in this issue. How do yours
compare?
Winter is also a great time
to learn something new. While
PPW’s Spring Conference March
29–April 1 in Tacoma isn’t technically a winter event, it’s close
enough. Be sure to check out
the programs our speakers have
planned for you, then get registered for the conference. Bry Cox
was a hit when he taught at Evergreen School a couple of years
ago and I’m looking forward to
improving my senior sessions
after hearing Teri Shevy.
PPW is almost entirely a
volunteer organization. I often
hear from key volunteers that
putting time into their PPW roles
has helped them in their business, even though it takes commitment. Spending time with
other dedicated volunteers rubs
off, builds relationships, and
strengthens skills. If you’re not
already active, consider stepping
up this year.
After the economic downturn
of 2008-2010, my portrait business finally took off in 2013. I
hope yours did the same and we
can all have a great year in 2014!
Professional
Photographers of
Washington
President
Nina Beheim
[email protected]
Vice President
Doug Walker
[email protected]
Secretary
Heidi Swoboda
[email protected]
Treasurer
Julie Fitzpatrick
[email protected]
Immediate Past President
Rob DiPiazza
[email protected]
Executive Manager
Gary Jentoft
[email protected]
The Washington
Photographer
Published quarterly by the
Professional Photographers of
Washington
5417 NE 200th Place
Lake Forest Park WA 98155-1813
Phone 206-362-3015
Gary Jentoft, Executive Manager
[email protected]
Send editorial queries to
Mark Turner, editor
[email protected]
Next issue: Spring 2014
Copy deadline: March 15, 2014
The Washington Photographer Winter 2014 • 3
Up Your Game
at the PPW Spring Conference
March 29 – April 1 at Best Western Tacoma Dome
The theme of this year’s PPW
Spring Educational Conference is
Up Your Game. Two full-day programs by Master Photographers
Bry Cox and Teri Shevy will teach
you both creative and business
skills to help take your business
to the next level. You’ll also learn
new marketing skills from our
own Bruce and Josh Hudson, get
inspired to fuel your creative
juices with Kenani Brandon, and
review where photography has
come from in a history lesson
with Vi Whitmire.
You’ll also want to challenge
your work against the 12-point
standard in print competition,
connect with tradeshow vendors, and spend valuable time
networking with your peers from
across the state.
The Sunday night fun party,
including the PPW Auction, is a
time to let your hair down and
party with your friends in a very
relaxed atmosphere, Rumor has it
that Rich Breshears has another
great event planned for us all.
It’s all happening March 29–
April 1 at the Best Western Hotel
Tacoma Dome, 2611 E E Street in
Tacoma. Reserve your room by
calling the hotel directly at (253)
272-7737 and ask for the special
$99 per night PPW rate.
You can register online through
the PPW website at www.ppw.
org or directly at tinyurl.com/
m9lnx9o. Full member registration, including most meals, is
$290.
You’ll find information about
each speaker and their program
in the following pages of this issue, as well as what you need to
know to enter print competition.
This year’s conference chair
is Rob DiPiazza and facilities arrangments were made by Marie
Martineau-Sandberg. John Perea
is in charge of print competition.
Spring Conference Schedule
Saturday, March 29
9:00 - ?
Print Judging (Open to Public)
12:00-1:00 Lunch on your own
1:00-?
Print Judging concludes
3:00 - 5:30 Studio Impossible!
Bruce and Josh Hudson
5:00-9:30
6:00
Trade Show (Open to Public)
Opening Night Dinner and Trade Show (ticket required)
Sunday, March 30
8:00 - 9:00 Fueling the Fire Within
Kenani B
9:00-12:00 Celebrity Style Imaging
Bry Cox
12:00
Member Lunch (ticket required)
7:15
All Conference Photograph
12:00-3:00 Trade Show (Open to Public)
2:00 - 6:30 Celebrity Style Imaging
Bry Cox (continued)
7:30 - ?
Dinner / Auction / Fun Party (ticket required)
Monday, March 31
8:00-9:00
History of Photography
Vi Whitmire
9:00 -12:00 The Real Senior Experience
Teri Shevy
12:00-12:30 General Membership Meeting: election of 2014-2015
officers
12:45-1:45 New Member Lunch (ticket required)
2:00 - 5:00 The Real Senior Experience
Teri Shevy (continued)
6:00 - ?
President’s Banquet: Best of Awards, Degree Presentations, Installation of new officers (ticket required)
Tuesday, April 1
Portrait by Bry Cox
8:00-10:00 LeMay Museum tour ($10 fee)
10:30-12:30 Antique car and model hands-on photo shoot
Celebrity
Style Imaging
Sunday, March 30
9:00–Noon and 2:00–6:30
Bry Cox
Salt Lake City, Utah
PPA Master Photographer • PPA
Photographic Craftsman • PPA Certified • Adobe Software Partner • NIK
Software Partner
“Celebrity Style Imaging” is
the trademarked name of my
studio because I’m known for
photographing VIPs. However, I
photograph my day-to-day clients
the same way I photograph my
VIP clients, focusing on exquisite
lighting, emotion, and individual
character, and I will share with
you how I do that.
Together, we will spend a full
day going step-by-step through
my system of working with clients, designed to optimize your
creativity while also making you
more profitable – from the lighting and camera work, through
the software workflow, to the
final sales presentation.
We’ll start off by simplifying
indoor and outdoor lighting
down to my three steps to lighting women perfectly so there’s
no need for retouching later, my
three steps to getting perfect
color and perfect exposure incamera so there is no time spent
later correcting things on the
computer, and I’ll share my tricks
to getting real emotion, believable expressions, and creative
new poses that flatter and change
from shoot to shoot. No longer
will you be shooting the same
thing, over and over again.
Then we will take images further with digital enhancement, as
I will work with full disclosure on
what I do in both Lightroom and
Photoshop. I will show you how
to be faster, taking the “work” out
of “workflow,” taking a raw camera image to a completed product
ready for printing in just minutes.
Time spent on the computer
should be an investment into
your sales instead of time wasted
correcting images.
PPA Councilors
Professional Photographers
of America members govern
the association through representatives in the PPA Council.
Washington has four elected
Councilors, all of whom are
also PPW members, although
that is not required. PPW is a
state affiliate of PPA.
Then with some finished images primed and ready, I’ll share
the secrets of my sales presentation so that you’ll get the most for
each portrait session while not
being pushy and keeping the client’s needs first. Whether you’re
a seasoned pro or somewhat new
to the business, and no matter
your style, you will leave feeling
inspired knowing how to shoot
even better images and make
more money.
PPA Council members represent all of the PPA members
in his or her respective state.
A Councilor’s duties include
attending state and local association meetings, encouraging membership in PPA, and
maintaining constant connection between PPA members
and PPA headquarters. Washington’s Councilors are:
Jeff Fulks, AFP
[email protected]
Doug Walker, CPP, FP
[email protected]
Marie Martineau-Sanberg,
CPP, Cr. Photog., FP
[email protected]
Faye Johnson, CPP, M.
Photog., FP
[email protected]
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The
Real
Monday, March 31
9:00–Noon and 2:00–5:00
Teri L. Shevy
Green Bay, Wisconsin
M.Photog./Craftsman
Senior Experience
and fun and exciting to attend
seminars where the ratio of photographers is outnumbered by
models and make-up artists? Is it
because the popular educational
resources are changing things up
to bring in newer bloodlines? Is
it because the organizers of these
seminars are afraid more seasoned photographers are tired
of the “same old same old?” Or
is it that the seasoned photographers in the education seat think
it is their responsibility to bring
something so out of the box crazy
or the attendees might go away
empty handed?
When I made the commitment
to “share” over 15 years ago I
decided it would not be candy
When asked to mentor for this
upcoming year I decided to step
back and take a look at what is
currently being offered and even
more then that; what is currently
needed. With not too much time
invested in analyzing the education available, I noticed that “reality” is not as common anymore
in some of the popular education
resources. Why is that anyway?
Is it that so many newer to the
industry find it more interesting
coated; based on the 4 prints I
entered into PPA comp once a
year and definitely not something
that would not or could not possibly empower others who took
the time to attend.
Join me as we take a look at
the real senior experience (Teri’s
style) and break down misconceptions that “if it ain’t crazy
it ain’t worth attending”. We’ll
spend a considerable amount of
time on ways to set interesting
photo shoot options for your clients; upgrade those photo shoots
to help “customize” the shoot for
them and bring in more profit
for you; incorporating product
options as a way to increase your
bottom line. We’ll also spend a
deserves a revisit every now and
then.
Whether you bring a camera or
not; each attendee will participate in analyzing and applying
the right look for the models on
hand…and how to create the best
possible looks for each one.
professional portrait artist I want
those attending my seminars to
walk away with some crazy good,
profitable, business/photography
changing ideas…not just something crazy!
Oh…and by the way…I think
it’s the seasoned photographer’s
responsibility to raise the level
of professionalism in the industry the best way possible. As a
considerable amount of time on
ways to make your photography
stand out above the competition
during our live demonstration
portion of the seminar. Lighting
patterns; how to achieve them
and how they work to fit your
specific client will be discussed
and demonstrated. Yes…in a
sense this may seem like “Photo101” but lets be honest; it’s
something that is skipped more
than ever these days and for sure
PPW
Spring Education
Conference
March 29– April 1
Best Western Tacoma Dome
Register online at
www.ppw.org
“You have to change the way
you think about photography, the
products you offer, how you interact with your clients, and how
you market your studio in order
to weather the storm nowadays,”
says Bruce.
What’s Working, What’s Not, and
Strategies for Success in Today’s
Challenging Marketplace
Saturday, March 29, 3:00–5:30
Josh and Bruce Hudson, Tukwila, Washington
M. Photog, Cr. Photog., FP,
Let’s face it…the economy
sucks and the professional photography industry is changing
rapidly before our eyes! All of us
are right smack dab in the middle
of the perfect economic storm!
Existing studios are struggling
just to tread water and are going
out of business left and right
across the country. And emerging photographers are struggling
to get their businesses moving
forward, many finding it to be
an uphill battle learning how to
price, market, and not give their
work away for free. Is it all doom,
gloom, and time to release the
lifeboats???
ABSOLUTELY NOT!
31 year veteran Master/Craftsman Photographer Bruce Hudson
and his second generation business partner and marketing guru
son Josh Hudson have found a
way to navigate through this perfect storm we are all experiencing
in today’s marketplace and they
want to share it with you! Much
like Chef Robert Irvine on the hit
Food Network Show Restaurant
Impossible, Bruce and Josh have
given their top 1% producing
studio a complete makeover and
have refreshed it to fit a new,
more modern photography business model!
During Bruce and Josh’s program at the 2014 PPW convention they will cover four ways to
structure your business in order
to thrive in today’s challenging
times:
• A New Direction- From a
Relationship Based Business
Model to New Blood!
• New Products- What Sells,
What Doesn’t, and How to
Promote!
• New Services- You Are More
Than a Photographer Now!
• New Client Acquisition Strategies- Getting Your Name in
Front of New People!
“It’s hard, but you have to step
back and take a look at the business as it is today, not as it was a
few years ago,” says Josh.
Some of the finer points of their
presentation will cover:
• What the heck is going out
there???
• Expanding your product
lines—pets, commercial, and
video!
• New merchandising opportunities
• Photographic techniques for
raising the bar artistically
• Upping your customer
service game—client follow
up, getting organized, and
becoming more efficient!
• Working with today’s affluent
buyer—go where the money
is!
• Have a plan—consultations,
projection sales, and taking
that money to the bank!
• Marketing with video!
• Increasing your web presence—fluid websites, social
media, and more!
• Acquiring new clients—Groupon, charities, Facebook, and
more!
If you have ever seen a presentation from the Hudsons then
you know that this program will
be packed, with no fluff, timely
and relevant information, actual
examples, and more information than your brain can handle!
Learn how the Hudsons have successfully weathered the current
economic storm and how you can
too!
Fire
Fueling the
Within
Sunday, March 30, 8:00–9:00
Kenani B
As artists, passion for our work plays an enormous role, not only in
our professional success, but also in our continued feeling of fulfillment and accomplishment. Inspiration, creativity and growth must
be encouraged and fed or we run the risk of our passion and purpose
fading. During this inspiring hour Kenani will share how she continues
to feed her creative fire and help you to discover how you too can Fuel
the Fire Within!
LeMay: America’s
Car Museum
A new twist to this year’s conference in Tacoma is a chance to
experience the LeMay museum.
Located close to the conference
hotel, the museum will be open
to PPW only from 8:00 am to
10:00 am on Tuesday morning,
April 1. The museum houses up
to 350 cars, trucks and motorcycles from private owners. It
is the largest car museum in the
North America. An additional $10
fee applies to the museum visit.
Because the museum is the
caretaker for millions of dollars
worth of cars, they are very pro-
tective of them. You will be able
to photograph the cars, with a
few conditions: no tripods in the
building, no touching any car, and
we must stay behind the roped
off areas. We will, however, have
a lighting setup demo by Ralph
Allen.
After the museum visit, and at a
different location, at 10:30 Ralph
and Mary Jo Allen will conduct an
on-location shoot of an antique
car with a model. After the demo
you will be able to take photographs of the car and model for
yourself.
Niépce to
Newman and
Beyond
Boulevard du Temple, Paris, 3rd
arrondissement, Daguerreotype. Believed to be the earliest photograph
showing a living person.
Vi Whitmire will lead us on a
Monday morning whirlwind journey through the history of photography, from Joseph Nicéphore
Niépce’s first image on a polished
pewter plate around 1826, Daguerre’s silver-surfaced plates that
made photographic portraits accessible to the middle class, Henry
Fox-Talbot’s paper negatives, and
George Eastman’s introduction of
cameras for the masses.
The technology is just the starting point. More important is the
impact of early photographers
and how their work relates to
the world of painting that came
before and continued in parallel. Some of the photographers
who set the tone for the industry
include Henri Cartier-Bresson,
Ansel Adams, Dorothea Lange,
Yousef Karsh, Brassai, Robert
Capa, and Arnold Newman.
Vi Whitmire has a degree in art
history and is married to PPW
Life Member Ken Whitmire.
2014 Education Conference
Speakers
Bry Cox
PPA Master Photographer •
PPA Photographic Craftsman •
PPA Certified • Adobe Software
Partner • NIK Software Partner
Bry Cox’s images are used by
Capitol Records, CMT, ads for
Fuji Film and PocketWizard,
Bry Cox is a PPA Master/Craftsman with Certification, and is
an Adobe software Partner and
NIK software partner. For over a
decade, he has taught workshops
to professional photographers
all over the US and Canada, and
many places in China. He has
created many tools for photogra-
Kenani B
Kenani B is a national awardwinning artist and photographer
based in the Seattle area of Washington State. Kenani B photography caters to a high-end clientele
seeking unique, editorial-style
portraits. Having been trained
in graphic design, Kenani brings
a level of technical excellence to
her work that is exceeded only by
her creativity.
As a compliment to her photography Kenani designs and
assembles dresses, clothing and
accessories to use in her sessions.
These creations and the resulting
portraits have gained national
recognition for their originality in
both design and execution.
and for covers/national magazines like Billboard, TV Guide,
American Photo, Professional
Photographer, American Girl,
and even magazines in China and
Canada. His images are used by
VIPs, filmmakers, TV anchors,
musicians and other prominent people like LeAnne Rimes,
Natalie Cole, Olivia Newton-John,
Donny and Marie Osmond, Kenny
Loggins, Linda Ronstadt, Steve
Forbes, Mitt Romney, and the last
four Utah Governors to name a
few.
phers including Photoshop tools,
tutorial DVDs, and three selfhelp books which have had rave
reviews.
Short list of image awards:
• Gold Medal Winner out of 25,000
International Photographers
• Master Photographer of the Year,
and Photographer of the Year
many times state and nationally
• 8 Time Winner of the Fuji Masterpiece Award
• 6 Time Winner of the Kodak Gallery Award
When not behind the camera
Kenani can be found searching
vintage boutiques and secondhand shops for items that can be
repurposed in her next project.
Her three children have a great
impact on her work and personal
projects and are always involved
in her discovery and creation
process where the number one
topic of discussion is “what if…?”
“My kids really make me believe
anything is possible, and when
it’s not, we simply create a world
where it is.” Kenani credits their
fun and whimsical perspective in
her ability to harness the power
of wonder, curiosity and imagination in her work.
2014 Education Conference
Speakers
Teri Shevy
Specializing in relationship,
realism, and fashion inspired
photographs Teri is proud to
offer styles that are current as
well as timeless. She takes pride
in the fact that through extensive
training both in photography and
computer enhancement techniques that she is considered a
skilled portrait artist…allowing
her to take her photography to
a level beyond being considered
average.
All technical aspects aside…
Teri and anyone working for the
the artessence team are all about
the experience for their clients.
Let the couple in love enjoy each
other’s company…let a child be
curious and play…let the personality of a high school senior
shine through…all while using
the training and expertise of a
seasoned professional to analyze
and emphasize the individuals
most flattering features and capturing them to make each subject
look their best or better. Knowing
how difficult it is for most people
to be photographed; Teri uses
her ability to set the models at
ease by using her posing skills
to reflect their best features and
then allowing them to be thenselves while being prepared to
capture it, and the results speak
for themselves.
Bruce Hudson
Seattle area native Bruce
Hudson has led a colorful life.
As a professional musician and
educator he had the opportunity
to play with such greats as Bob
Hope and Seattle’s own Kenny
G! In 1982 he left teaching and
opened his first studio with his
late wife Sue.
Bruce has photographed
presidents, governors, many
celebrities and sports stars such
as future Baseball Hall of Famers Randy Johnson and Omar
Vasquez, the late music legend
Marvin Hamlish, Financial Guru
Dave Ramsey, and nighttime
radio personality Delilah and her
family.
With over 1200 weddings under his belt and tens of thousands
of family and high school senior
portraits adorning the walls of
clients all over the country, Bruce
has been and continues to be the
favorite photographer for many
northwest families. He is also
routinely called upon to photograph clients all over the world.
Bruce’s, studio Hudson’s Portrait Design, is celebrating its
30th year in business! He considers himself a photographer and
business owner first and an educator second. This unique “in the
trenches” perspective allows him
to stay current in the day to day
realities of owning and operating
a photography business and allows him to share timely relevant
knowledge to the masses during
his popular Photo Entrepreneur
TV show! Bruce is not only a
Master Photographer, but Master
Marketer as well. “It’s all about
finding a balance between artistic
fulfillment and financial reward,”
says Bruce.
son’s Portrait Design. He was also
instrumental in creating new,
highly effective niche brands
for the business for high school
seniors, commercial photogra-
Josh Hudson
phy and video, and Hudson’s
Photo Workshops photography
classes, which were actually sold
at Costco stores all over Western
Washington.
Josh literally grew up around
the photography business and
entrepreneurship. He was born
in 1982 just 3 months after his
Dad Bruce and his late Mom Sue
Hudson started Hudson’s Photography just south of Seattle.
Eventually Josh would follow in
his mom’s footsteps and manage
the business, although not willingly at first!
With a degree in Political
Science from Washington State
University Josh’s path was heading straight towards law school.
During the interim from undergraduate school Josh worked
at the studio. This interim job
quickly turned into a passion for
the photography business and he
has since never left!
Now, Josh manages the day to
day operations and the marketing at his family’s studio, Hud-
As a much sought after speaker,
Josh has spoken to professional
photographic groups in nearly all
50 states and Canada on behalf of
industry leaders like H&H Color
Lab, Marathon Press, Animoto,
and many others. He is also a
monthly columnist for shootsmarter.com, a frequent speaker
for New York Times Best Selling
Author Sarah Petty’s small business marketing web summits,
and is co-founder of this educational website mystudiomentor.
com. Josh is also volunteers for
the NILMDTS organization founded by photographer Sandy Puc on
the board’s photography committee. Lastly and maybe best known
for, he’s created an educational
DVD series called Facebook for
Photographers, which has sold
thousands of copies all over the
world and helped photographers
embrace and profit from social
media in their business.
Josh started a social media
management and marketing consulting business called Hudson
Solutions, which caters to the
needs of small to medium sized
businesses in all industries! A
father of 3, & husband, Josh stays
pretty busy with all of his endeavors! His passion for helping
photographers navigate the confusing and ever-changing realm
of social media marketing comes
through during every one of his
exciting programs, websummits,
and episodes of Photo Entrepreneur TV!
PPW Spring Education
Conference
March 29– April 1
Register online at
www.ppw.org
Client Acquisition 101
by Bruce and Josh Hudson
As both Josh and I (Bruce)
write this article for our fellow
professional photographers of
Washington, the business complex that our studio is located in
is very quiet. It’s the second of
seemly never ending recession
was undoubtedly the biggest
challenge we have ever faced. I
hope we never have to face anything like this again in our lifetime. Before the crash our business model was pretty simple:
Market to prospective clients,
acquire new clients, and make
them clients for life. The end
game for our business was to put
more and more emphasis into
our existing clients and the maintain clients for life model. Some
call it the 80/20 rule. They loved
us and would always be there,
right? Less and less of our energy
went into new client acquisition.
Most researchers in the marketing world agree that it takes 6
times the amount of time and
money to get a new client than
it does to keep an existing one.
So, from 1982 – 2008, our business worked perfectly, then it all
changed literally overnight…
People’s discretionary spending, even some of our most affluent clients, dropped like a rock.
We couldn’t rely on our existing
clients anymore and our entire
business model was obsolete
overnight. We could no longer
rely on our best and brightest clients to help us through the economic challenges. As Josh put it
best, “Dad, we can’t keep going to
the well anymore.” Even through
the crash happened overnight
our response to it was not nearly
as swift. It has taken years to
move from a relationship-based
business model to a new client
acquisition one, which focuses on
marketing to new people. In this
article we want to share a power-
Networking
January, there is no business to
be had, right? Even during the
beginning of the new year there
are many opportunities for those
who seek them out. Having been
in business full time since 1982,
we’ve seen our share of recessions, downturns, upswings, and
BOOMS in this nation’s economy.
Life as a small business owner is
going to have its ups and downs
and a whole host of other challenges. It comes with the territory. With that said, the crash of
2008 along with the ensuing and
ful form of marketing that everyone knows about already but
rarely uses effectively… Networking! “LOL, really Bruce and Josh,
all this build up for networking,”
said every photographer reading
this.
Have you even belonged to
your local chamber, service club,
or networking group? How did it
work out for you? Crappy, waste
of time, nobody refers me ... am I
getting warmer? Most business
owners see this as a necessary
evil, something they should be
Networking
a part of on paper, but no real
clients ever come from it.
Over the years we’ve found that
like anything else in life, you have
to be proactive in order to reap
the rewards of anything. Nothing
comes easy, you’re going to have
to work at it. As a 25+ year Rotarian and Chamber of Commerce
member, I’ve cultivated a lot of
relationships and have acquired
some amazing clients along the
way. But with the economy in the
tank and our business model in
jeopardy, we needed to kick our
networking skills into overdrive!
One group where we’ve had
tremendous success in the last 18
months is with a BNI chapter we
joined. BNI stands for Business
Networking International and
it’s the world’s largest business
referral organization. The philosophy of BNI is “Givers Gain,”
the more referrals you give you
the more you gain. Well guess
what… it works! The beauty of
BNI is that only one person from
each industry can be a part of the
group, so there is no competition.
My chapter has 42 members and
last year we did over 2 million
dollars in generated referrals to
each other. No typo here, 2 MILLION!
So why is this BNI model so
effective? It’s pretty simple.
Each of our chapter members is
a marketing representative for
their business, so everyone is
of the same mindset of wanting
to grow and refer. A word to the
wise though, not all BNI groups
are created equal. Shop around
and look at different groups, look
for people who have been in the
group for a long period of time,
which is a good sign. Also, here
are few quick tips for making a
big splash in your group:
• Remember that you are the
newbie, you have to prove
yourself. Photographers come
and go in these groups.
• Refer, remember givers gain.
• Build creditability – We
hosted a happy hour at our
studio for all the members a
few weeks into our membership. Just seeing our studio
was enough for people to
know we were the real deal.
• One on Ones – Schedule one
on one time with each member and get to know them.
We’ll be discussing more about
this and how we blew the group
away with a video presentation
at one of our meeting during our
Studio Impossible program during March’s convention! Till then
check out our new weekly web
TV show called Photo Entrepreneur TV! New FREE episodes
posted every Monday at www.
mystudiomentor.com.
Editor’s Note:
In many communities you’ll find
multiple networking groups, both
national organizations like BNI and
local independent ones. Likewise,
there are several service clubs, with
Rotary, Lions, and Kiwanis being
the largest. As Bruce and Josh said,
the more you give, the more you’ll
get out of participating.
Buy One Get One Free
on all holiday cards!
To learn more go to BOGOHolidayCards.com
800/228.0629
Offer expires December 31st, 2013 and can not be combined with any other offer.
Fall Conference at Lake Chelan
PPW Fall Conference attendees, photographed by Davis Freeman at Tunnel Hill Winery on the outskirts of Chelan in
October, 2013.
Mary Thresher in the barrel room at Tunnel Hill Winery, photographed by
Davis Freeman. Conference participants enjoyed touring the winery, creating
images, and sampling the wines.
Fall Conference chair Heidi Swoboda
among the vines at Tunnel Hill
Winery.
Goals
for the New Year
edited by Mark Turner
Early in January at PPW Northest District meeting in Bellingham we discussed how our businesses had performed in 2013
and our goals for the coming year.
There’s value in telling others
what you’re planning since you
feel more accountable when your
plans are known.
I asked PPW members by
e-mail in January to share their
goals for the coming year and
many responded. Here’s what
they’re planning.
Karen Mullen
Karen Mullen Photography,
Bellingham
I hope to continue to develop
the photo tour end of my business. Last fall I took 5 students
to San Juan Island for a weekend
of photography, Photoshop Elements instruction, and loads of
fun. My next tour centers around
the Seattle City Light town of Newhalem, deep in the North Cascades. The tours are a great way
to combine three of my greatest
loves: travel, photography and
teaching.
Lonn Mejiano
Mejiano Photography,
Kennewick
Looking to
the future of
2014 there are
many goals that
I would like to
accomplish, not
all resolutions. I
will implement
all the best of
the best practices to keep my
business afloat. As a business
owner I have been looking at
many ways to keep my business
plan up to date and realistic at
the same point for the area that
I reside in. This year I plan on
focusing towards the Special Kids
Photography Association (SKPA)
and getting my certifications
within the PPA as a Certified Professional Photographer and be
ready for the next level of photography that comes my way.
Even though I am still a student
at the Academy of Art University,
I received my Associates Degree
in the Photography field and
am continuing on to receive my
Bachelors Degree in photography.
I am a member of the SPS/PPW/
PPA and this year I have started
out with a “Bang” and attended
Imaging USA 2014 in Phoenix,
AZ and by doing this it allows me
to network and collaborate with
photographers such as Lindsay
Adler and Stephen Eastwood,
some of the best in the industry
in the fashion and editorial field.
This will also be my second
year with Adobe working as
a Student Representative and
speaking to colleges and groups
that are interested in learning the
Creative Cloud and how to operate Photoshop and Lightroom to
their full potential. I also had the
privilege to work with Google as
a Specialist with Google products
over the holidays which gave me
the insight to technology and
what it has to offer in the near
future. Doing so gave me the opportunity to educate the community and the public while working
in the sales and marketing field
for a very well known company
we all know.
PPW is a State Affiliate of
Professional Photographers of America
An International Association
Kenani B
Kenani B Photography, Algona
I always have a hundred things
that I’m right in the middle of and
a thousand more I just haven’t
gotten to yet so it’s difficult to
narrow them down to what is
most relevant. I suppose I will
just stick to a few of the plans I
have already begun implementing.
smoke. I am super excited to see
how this year’s element can be
applied to my work; hopefully I
will have some images featuring
it by conference time!
I think the biggest change this
year for my business will be
promoting my commissioned
custom artwork more and eventually moving away from portrait
photography as the focus of my
business.
Jay Keele
J Keele Photography, Moses Lake
First and foremost is tightening
up my website design and copy.
I read a spectacular book over
Christmas break that had me
rethinking my entire design and
content so, of course, I dove right
into that can of worms and finalizing it is definitely on my “To
Do” list. The book I read is called
Letting Go of the Words by Janice
Redish and would be excellent
for anyone designing their own
website, writing copy for any media or bloggers. It focuses on the
needs and requirements of the
end user and helps you build a
website and/or blog that targets
those interests with a clear and
concise approach.
The new year also begins the
experimentation and implementation of a new “artistic element.”
In the past I have explored and
incorporated into my work elements such as water, fire, coffee
filters/natural dyes and colored
Happy New Year to our fellow
PPW members and to our friends
in the Photography Industry! We
hope your 2013 was filled with
peace and prosperity and wish
you more of the same in the New
Year. For us, 2014 will be a year
of change for our studio. After
be master of all! Portraiture is
our passion and we are looking
forward to spending more time
enjoying our Seniors, Children,
and Families. We will continue to
provide photography services for
our local sports teams, commercial and event photography, the
occasional wedding and such but
are so pleased with our decision
to just slow down and enjoy!
We just returned from Imaging
USA filled with inspiration and
motivation! Imaging USA was
amazing. Everyone was engaging,
encouraging, and filled with renewed hope for the industry. We
attended as many of the classes
as we could and were rewarded
with new marketing ideas, tips
and tricks from the masters and
from our fellow photographers!
We thoroughly enjoyed the trade
show and spent hours learning
about all the new gadgets, seeing
Goals
much discussion, we have
made the difficult decision
to downsize the
range of products we offer to
enable us to devote our attention to our portraiture. Since we
became the owners of our studio,
we have included many services
along with our portraiture, film
processing and scanning, digital printing, passport services,
restoration work…. too many to
the improved old gadgets, experiencing the new tools which will
help us move along in the digital
age! We enjoyed visiting with our
vendors, it was great to see them
face to face and thank them for all
they do for us. We are hoping to
attend the Spring Conference in
Tacoma and make more wonderful new friends!
So, here’s to a New Year filled
with good friends and warm
memories. Thanks to all at PPW
for their dedication and hard
work and for taking such good
care of all of us!
Tomas Corsini, Sr.
Corsini Productions, LLC, Seattle
My 2014 photography business
resolution is “Never give up.” I
keep reaching for the stars!
After two failed marriages and
many life challenges, I still reach
out and to this day, I aspire to
achieve. I can never know how far
I can go if I give up on my dreams.
Life has taught me through circumstance and creatively facing
each challenge with patience and
a spirit that is unyielding to the
word quit. I found true wisdom
and I realized that the man I was
and have been is still here inside,
adventurous, inquisitive, and
excited to face new challenges,
to craft a better story, a beautiful
image that holds lasting memories for myself and others I may
serve.
Although without knowing it
I have been preparing for my
photography, digital media, and
storytelling business for a long
time. Now at 57, I still feel 25 at
times, albeit my body reminds me
I have limitations, I look for new
ways to achieve difficult works
when limitations exist.
I gave up my dream of becoming a journalist/photographer in
1981, when I had to quit college to support my 18 year old,
disabled brother and myself. I
was his attendant and the social
security allowance for my caring
for him was not enough for us
both to survive on and remain
in school, so I gave up my dream
to help him to fulfill his. I began
working as a painter and carpenter. I made good money and a
decent living.
Ten years later, with a family of
my own, I gave up my successful
construction business to enter
the IT industry. After a successful career in IT, I found I was
never content with my surrounds
and the work of my hands. The
creative side of me was crying
out. I felt I was more content each
day walking away from a set of
stairs I had just built for a client
or in a custom home painting
a window’s sash and trim with
high gloss paint. I realized I gave
up my dream again in exchange
for security…the good money and
benefits of my IT job had replace
my happiness and enjoyment in
the work I do.
On my last most recent job, my
position was working graveyard
in a NOC - Network Operations
Center. I was very unhappy so
after two years, while still working graveyard, I began going to
school days, training in multimedia. The last four years of
my working for my employer of
six years, I began collecting my
photography equipment and applying my creative skills in many
different methods, exploring
what I enjoyed more. I took on a
lot of free photography / videography projects for close friends
and non-profit organizations.
When my employer laid me off
in October 2012, after six years,
to an overseas replacement
worker, this made me eligible for
the “Trade Act Program” with
training benefits and more.
Now I am currently working
off-and-on in project based freelance IT work and also paid freelance video projects, graphics and
photography work. I am finishing
the formation of my business
and preparing for a professional
launch, working on my portfolio,
my website, and producing my
own prints for shows I can afford
to attend.
I plan to continue my quest
for a BFA degree, as time allows,
taking a final round of training
to enhance my knowledge defi-
Goals
can now do 3 camera high end
shoots. For me… it works.
Carol Baker
Annette Olivieri
cit. I believe my personal goals
may set the example for my five
children and eight grandchildren.
“Never give up on your dreams.
It’s never too late to realize your
dreams.”
Carol Baker Photography,
Bellingham
take my business from startup
to success, both financially and
socially. By success I mean that
the business is thriving and that I
feel I’m making a real contribution
here in this wonderful new community in as many ways as I can.
Marvin Nauman
High Sierra Productions, Gig
Harbor
Enjoy life more.
We have upgraded our Film &
Video Transfer business which
has seen a surge, so we will be
exploiting that we can transfer
every format up to 35mm movie
film and make digital files as well.
As a newcomer to Bellingham,
and the owner of a new pet
photography business (launched
this past August), I spent the
latter half of 2013 making my
way through the maze of activities and procedures inherent in
a startup. I’m grateful for the
support and savvy assistance
from the members of my local
PPW chapter, people who have
been generous with advice and
resources. My goal for 2014 is to
I’m expanding back into the
movie making business and
exploiting my Nikon D800 with
its extra exposure latitude and
color imagery which gives me a
big edge on my competitors. Two
of my local fellow photographer
buddies also have the D800 so we
I want to get out of the rat
race… and have fun with my gear
and still make money. Do more
“grab a buddy” and go out & play
with our gear. Might finally hike
to Camp Muir on Mt. Rainier to
get some great shots (anyone
interested in a serious hike?).
Olivieri Portrait Design,
Richland
My goal for this year is to give
more to my community, paying
it forward more this year. We
already do a lot of this but want
to kick it up a notch this year.
Another goal is to build client testimonial videos for social media
etc. We have already put together
a bridal one. It’s not quite to my
liking but it is something build off
of. We all know the power of testimonials but don’t think we use
them enough in our advertising.
One of things that I have added
to our product line is a watercolor line. I think that is going to
open a whole new door or two to
what we offer already. Not only
for restoration projects but more
decor pieces for offices, hospitals,
and spec homes.
John Marshall
John Marshall Photography,
Wenatchee
I am a new member of Professional Photographers of Washington, but not new to photography. What brings me to join is to
add portraiture to what I already
do. I began my career over thirty
years ago, have had several books
of my photography published,
and numerous pictures in magazines and calendars. I have done
commercial and aerial photography. As a young person I was
not interested in photographing
people. I photographed mountains, wildflowers, and wildlife—
period. Over time I realized there
was a demand for pictures of
people, and found satisfaction in
taking them. Recognizing a good
image and shooting at the decisive moment is one thing, building a photograph of a person
from the ground up is quite another. I am working to attain that
skill. I recently took an on-line
class taught by Clay Blackmore
through Creative Live. It made
me realize just how much there
is to portraiture. Putting what I
learned from the class to work, I
dusted off my Calumet Travelites
purchased twenty years ago and
individually photographed one
hundred kids in costume for a
play. That went pretty well, but
would have been better with a
hair light. So, I have ordered a
snoot and a grid. My goal for the
year is to at least get to where the
basics of portraiture come naturally. If I get half a dozen pictures
that are really out-standing I will
be happy!
Susan Marsidi
Susan Marsidi Photography,
Everett
I am approaching semi retirement. I was a painter long before
my photography career. I am
PPW Committee
Chairs
thinking of switching back to
painting when time allows.
Leroy Seeley
2014 Spring Conference
Leroy Seeley Photography,
Long Branch
I think President Obama has
said, “If I like last year’s resolutions, I can keep last year’s
resolutions, period.” I hope he’ll
grant an extension so I can keep
this year’s resolutions when I get
around to making them.
Since I’m retired, I now have
the time to look back at some
old 35mm slides and have prints
made at Costco for just pennies.
Rob Di Piazza
[email protected]
2013 Fall Conference
Heidi Swoboda
[email protected]
Membership
Valerie Bowlick-Terrell
[email protected]
The Washington
Photographer Editor
Mark Turner
[email protected]
Memorial Fund
And I’m not joking now, Lois
and I are planning our 60th wedding anniversary celebration
coming up in February and a trip
revisiting some of our favorite US
states.
We look forward to seeing our
many friends at this year’s convention in Tacoma.
Ken Whitmire
[email protected]
PPW Scholarships
Keith Currie
[email protected]
Citations & Merits
Rachel Ikenberry
[email protected]
Life Members
Felicia Jones
Jones Custom Photography,
Richland
For 2014, I am going to be more
organized! I am implementing
a few systems that will keep my
financial information, client files,
and overall workflow organized
so nothing falls through the
cracks. For shooting, I am going
to try something new each time
I do a photo shoot. I started that
a couple months ago though so it
isn’t really a resolution.
Ralph Allen
[email protected]
Student of the Year
Scholarship
Anita Weston
[email protected]
Webmaster
Faye Johnson
[email protected]
Education
Vacant
Behind the Scenes:
Making ‘Rhapsody in Red’
by Doug Walker, CPP, FP
‘Rhapsody in Red’ is a tabletop
concept image created for Walter
Dacon Wines of Shelton, Washington as a signature piece for
use in their marketing and public
relations efforts. Walter Dacon
had established itself as a player
in the wine industry in a relatively short timeframe and had
just received national acclaim
for their 2008 C’est Syrah Magnifique, one of their top Rhone
offerings. It received a robust 91
points in Wine Spectator, which
created incredible buzz. This
wine is rich and complex but has
a nice balance of tannins and
acidity. Simply Outstanding. I had
served this bottle for a holiday
dinner weeks before, so was intimate with the experience.
I chose to use a tabletop setup
at my location with a large 4x4
piece of smoked glass as a base
raised on sawhorses. A 6 foot
white seamless sweep added to
the back was carefully draped
to avoid creases and provide a
near seamless transition from
top to bottom, very much like
an intersection of a table and a
wall. Stylizing the bottle and glass
provided the typical lengthy process of movement and revisions,
and smaller movements until
the right mix of angles and depth
were achieved in relation to the
frame and base. Just simple trial
and error until the right feel of
to the subject but prevent spill
on the background. A large silver
4 foot reflector is positioned
directly camera right, providing
a secondary soft edge transition
on the bottle. This added a subtle
and needed low contrast wrap
from behind for balance. For the
background I chose a Rosco Roscolux 25 Orange Red Gel Filter.
breathing room was achieved.
The main light is a White Lightning Zap 1000 with a large Photoflex 4x4 soft box, camera left
,providing the large soft diffused
edge transfer for the bottle. Critical to this mission was the addition of the Photoflex Large Grid
to allow for my large source close
I have a swatch book of my
gels saved in Lightroom which
I created a few years ago. This
allows me to quickly recreate any
color and density quickly from a
formula of mid tone, +1, +2, +3 or
-1, -2 or -3. It’s a real timesaver
and a great way to get clients to
pick a specific background or
rake color. Next, I sourced grape
vines which were just beginning
to bud and used them as a background element. My thinking was
that vines without leaves gave a
stronger sense of structure than
Colored gel swatches, shown in Adobe Lightroom.
Starting point, with just the bottle,
glass, and main lights.
vines covered with solid green
leaves overlapping without good
structure. I decided to start them
base left and clamped them to
a stand and used gaffers tape
to wrangle any further movement. I then worked the vines
upwards and around in a circular
fashion back into the scene to
provide eye movement leading
up and around the image, returning down and to the subject and
main point of focus. This step
required patience, and was a very
slow point during the shoot. Did I
mention patience? Sufficient time
was needed to work the vines
as they often interacted poorly
with the bottle and the glass and
just the way the vines worked
together. In the end, I settled on
having the vines lead directly into
the glass as this draws the viewer
directly to the wine and supports
the concept “from the vines to
your glass.” Once the vines were
in place I added a small point
light source camera left with as
I recall a 10 or 20 degree honeycomb grid. This provided just
a kiss of specular light across
the vines as they were only a
black silhouette shape against
the red background. As I was
tweaking the set I noticed that
the vines began to have a life of
their own….moving and popping,
bending and reshaping themselves away from my original
intentions. I was nonplussed as
this meant I had to constantly
check camera position and reposition them where I wanted them
again. Argh. Time began to be
an issue. Much care and attention was given to the dust which
was settling on the glass table,
bottle and glass. I used a couple
of camel hair brushes as needed
to keep them in check. The final
aspect of the shoot was to add
the cork into the scene. I thought
this added an additional support
element. This turned out to be a
drain as for 15 minutes, no matter where I placed it, it began to
roll and would not behave. So I
finally used some tacky wax and
found the best support placement
I could be happy with and went
to work on final captures. I also
tried a few other gels after I had
all my shots covered just for fun.
Each changes the scene and I was
not happy with any of the others as they changed the concept
away from its intentions.
I submitted this image as one
of four in the 2012 International
Photographic Competition (IPC)
PPA. I was pleased to learn all
four were selected for Merit resulting in my receiving a Bronze
Medalist award in Atlanta 2013.
Since it’s creation it has been
made into a coaster for use in
their tasting room and for retail
sale, in blogs and feature editorial submissions, and as a framed
print which graces their tasting
area. More on Lloyd Anderson
the Winemaker of Walter Dacon
available here: http://www.
thurstontalk.com/2012/05/19/
walter-dacon-winery-sippingsyrah-in-shelton/
LIGHTS:
White Lightning ZAP 1000
(http://www.paulcbuff.com/
whitelightning.php)
LIGHT MODIFIERS:
Photoflex Large LiteDome
(http://www.photoflex.com/
products/litedome-large)
Large SoftBox Grid - SKU: ACGRIDL (http://www.photoflex.
com/products/large-softboxgrids)
GELS:
Roscoe Supergel #25: Orange
Red (http://www.rosco.com/filters/supergel.cfm#SG25)
Swimming with
Whale Sharks and Sea Lions
La Paz, Mexico 2013
By Ken Gatherum
While reviewing underwater
photographs in a dive buddy’s
home gallery, I mentioned that
one of the items on my “bucket
list” was to go diving with whale
sharks. I had recently retired
and had decided to get back into
scuba diving after a 10 year absence from the sport.
As it turned out, he was leading a trip to La Paz, Mexico in a
few weeks to photograph whale
sharks and sea lions. At this time,
I was still shooting film underwater with a Nikonos III camera. I
had ordered an underwater camera housing for my digital camera
and planned to pick it up during
an upcoming dive trip to Monterey, California. Within a few
minutes, I had signed up for the
trip, made airline reservations
and booked room reservations in
La Paz.
When I returned from my dive
trip to Monterey, I began the
process of putting my underwater camera system together. As
it turned out, I needed to order
several more components for
my underwater camera housing.
Since our Columbia River does
not have the same visibility as
the Sea of Cortez, I made several
A whale shark swims near kayaker Carl Bair in the Sea of Cortez.
dives in Lake Chelan to test the
operation of my system.
In October, our group of underwater photographers and
one non-diver made the trip to
the Sea of Cortez off La Paz, Baja
California. All but two individuals were members of the Marker
Buoy Dive Club located in Seattle,
Washington. We landed at San
Carlos de Bariloche Airport,
rented cars and traveled 170
miles to La Paz, Mexico.
When we arrived in La Paz the
air temperature was 90° F and
the reported water temperature
was 84° F.
The next day, our first activity
was to snorkel with the whale
sharks. The whale shark is the
largest fish in the sea and can
reach a length of more than
40 feet and weigh more than
10 tons. Despite its size, whale
sharks are docile and allow
swimmers to swim within touch-
before the shark swam slowly on
its way. Although whale sharks
are considered slow swimmers
the can easily outswim a diver.
Whale shark, up close and personal.
ing distance. The whale shark is
a filter feeder and swims close
to the surface to feed on macroalgae, plankton, krill, small fish
and squid.
Since we were just snorkeling
is was easy to walk the couple
of blocks from our hotel, Posada
Luna Sol, to the beach with our
swim gear and cameras. We
boarded a pangas (small boat)
and traveled 20 minutes to an
area that is known to attract
whale sharks.
I was very impressed with the
operation of my underwater
camera system. In the past when
shooting film with a Nikonos III,
I had no auto exposure or auto
focus capabilities and the film
had to be advanced manually.
This new system could do everything automatically which greatly
improved my chances of getting a
good shot.
water with their cameras. If they
were lucky they would be able to
grab a couple of shots before the
whale shark continued on its way.
When it was my turn, I slipped
into the water and within seconds a whale shark was in front
of me only a couple feet away.
I was able to take a few images
We spent four mornings swimming with whale sharks and had
success on each outing. One outing was very special since we had
a smaller group of swimmers,
the water was very calm and the
whale shark continued to return
and swim through our group. We
were able to take our best photos
during this time.
continued on page 28
Unfortunately there are no
guarantees when you are looking for whale sharks so when
the boat captain located a whale
shark in 20 minutes we were
elated. We divided the swimmers
into two groups so we would
not have too many people in the
water at one time.
The objective was for the
pangas to pull up near the whale
shark and then the swimmers/
free divers would slip into the
Underwater photographer swimming with sea lions.
Swimming
Continued from page 27
Since the whale shark is an active feeder, targeting concentrations of plankton or fish. It is able
to feed in a stationary position. It
was almost like the whale shark
was posing for us.
It was an amazing experience
to have the opportunity to swim
with the largest fish on the planet. They are truly gentle giants.
The yearling pups provided
the most fun. There were some
underwater caves that were open
at both the shore and open water
ends which provided extra protection for the pups. They would
come out on the cave edge to play
with the divers.
They took great delight pulling
on any item that appeared to be
The other main item on our
itinerary was to dive with sea
lions at Los Islotes. Los Islotes
is a group of small islands at the
north end of Espiritu Santo Island
and the home to over 350 very
curious and friendly California
Sea Lions.
buddy’s hand in the same fashion
as you would see someone playing with a puppy dog. It was a
great experience.
We made additional dives at
Swanee Reef, The Salvatierra
Wreck and La Reyna.
Swanee Reef had a maximum
depth of 35 feet which provided
for great long dives. Coral heads
with hundreds of schooling fish
made this a great dive.
The Salvatierra Wreck site is
now the underwater home of a
sunken cargo ferry. In 1976 the
“La Salvatierra” struck Swanee
We chartered a boat with Club
Cortez for the twenty five mile
trip to Los Islotes. Although the
water had been a little choppy
on the way out, the water settled
shortly after we arrived.
We moored our boat and within
minutes we were diving with the
sea lions. These sea lions are
very accustomed to snorkelers
and divers and took great delight
in zooming past us in torpedo
like fashion. They also performed acrobatic shows in front
of us with their dives, twists and
graceful turns. It was clear that
the sea lions really enjoyed this
activity.
Sea lions in the Sea of Cortez.
loose such as a mask strap. In
my case, I had secured my strobe
diffusers with a black string and
the really enjoyed pulling on the
string.
One precious moment was
watching my dive buddy playing
with one young pup. The seal
lion pup would “mouthed” my
Reef and sunk moments after hitting the reef. Fortunately no one
lost their life. The ferry is on a
sandy bottom in 60 feet of water
and serves as an underwater
reef attracting a wide variety of
marine life.
La Reyna is a small rock island
north of Isla Cerralvo and is
Swimming
Member News & Activities
equipped with a lighthouse. The
highlights of this dive were large
schooling bait balls and schools
of brightly colored fish.
Karen Mullen
In the end, it was an experience
of a lifetime resulting in precious memories that I will always
remember.
I also was able to check two
items off of my “bucket list” –
Whale Sharks and Sea Lions.
Ken Gatherum is a semi-retired
PPA Master Photographer and
PPW Life Member specializing
in commercial photography in
West Richland. This article was
originally published in the Tri-City
Herald.
PPW Spring Education
Conference
March 29– April 1
Register online at
www.ppw.org
You
Ask
Karen Mullen Photography,
Bellingham
My oldest son got married in
September. He and his wife are
currently doing short term medical missions in Kenya.
I’m teaching various photography and Photoshop Elements
classes at Skagit Valley College
and Whatcom Community College and loving it.
cial skills and build self-esteem.
I’m currently one of many volunteers helping prepare for ANT’s
annual Gala benefit dinner and
auction at the Hotel Bellwether
on March 8. I’m photographing
donated auction items for their
website and other media, and I’ll
be photographing at the event itself. I’m really happy and excited
to be part of their work (www.
animalsasnaturaltherapy.org).
Annette Olivieri
Olivieri Portrait Design,
Richland
Carol Baker
Carol Baker Photography,
Bellingham
When I moved to Bellingham
in early 2013, I looked for volunteer opportunities, partly as
a way to make new friends and
connections. As a animal lover, I
was especially on the lookout for
places involved in some way with
animals. One of the organizations I was drawn to was Animals
as Natural Therapy, which uses
horses and other animals in
therapeutic practices with at-risk
youth to help them increase so-
Last year my goal was to travel
more, which ended up taking me
all over from the San Juan Islands
to Albania, Paris, Arizona, Nebraska, Victoria for Image Explorations, and again to Nebraska for
a wedding reception…. and many
little road trips in between.
Kenani B
Kenani B Photography, Algona
Personal projects! Not only do
I love them, I need them! They
know the value
of PPW membership — the
education, the fellowship,
and the fun.
another photographer you know
to join you at a district event or spring
conference and then to become a PPW member.
keep my fire burning when the
monotony of daily business becomes overwhelming. I am elbow
deep in a few different concepts
at the moment and adore the
journey and learning experience
each is providing.
My last project was part of my
2013 Vintage Explorer Collection
and featured a dress I constructed entirely out of used vintage
maps. Untimely the idea was to
create an image that encouraged curiosity, exploration and
the quest for personal truth. The
whole process of creating and
shooting this project was unforgettable. The photo shoot was located and recorded in San Diego,
CA and can be viewed at http://
www.seniorsignite.com/vintageexplorer-top-model-shoot.
Susan Marsidi
Susan Marsidi Photography,
Everett
Last year was a busy year, going
to Europe three times and visiting five countries: Italy, Holland,
Switzerland, Belgium, and France.
I attended 3 weddings, including my daughter’s wedding and
the evening we had the chance
to see the winning athletes while
working at the Medal Plaza and
make sure that all the reporters
were not fighting for the best
spot.
a wedding in Louvain, Belgium,
where I attended college 40 years
ago. Besides being a university
town, Louvain is also well known
as the Stella Artois brewery
city. It was great to visit the old
memory lanes and places where I
used to walk daily for 7 years and
see how much they have changed.
This month I have been hearing all the news about the Winter Olympics, so it reminds me
back four years ago while I was
working for the Winter Olympics
2010 in Whistler, BC. It was a
great “once a life time” experience. After so many interviews,
background checks, training, and
written test, I finally got accepted
as a volunteer Photo Assistant in
the Press department. My station was at the Press Conference
Building in Whistler, where all
the reporters from all over the
word meet and do their work. In
I worked with a great team
of 20 people, not only Canadians, but also Germans, French,
and Americans. One of the local
photographers took a Swiss guy
cheering for his county the first
day and first Gold Medal given to
Swiss, and I was happened standing behind him, this photograph
is now on display at the Round
House on top of Whistler Mountain as a documentation of the
Olympics 2010.
John Marshall
John Marshall Photography,
Wenatchee
2014 has special significance
to me, as it marks year twenty of
a photography project I started
in 1994. For thirty-three days
the Wenatchee National Forest
was on fire with the Rat CreekHatchery and Tyee Fires. I undertook to show that fires are not so
much an agent of destruction as
they are an agent of transformation. I photographed and marked
one hundred sites, with Forest
Service assistance. I have continued to follow sixty sites through
repeat photography every few
years. This spring, I will be walking through dense brush and
stepping over fallen logs, where
twenty years ago there was only
black and gray. Trees that were
yet to be planted in fall of 1994
are now twenty feet tall, and
birds have invaded the burns
and left. In September I will be
putting my work on display at
Wenatchee Valley Museum with
a show called Wildfires 1994.
Twenty years ago, I was packing a Pentax 645 and shooting
Fujichrome Velvia- ISO 50. Prints
were type R. I had never heard of
a film scanner or a digital projector. Dot matrix printers that could
only print the crudest of images
were the norm. For editors to see
my work, I had to box up transparencies and send them out by
Federal Express. This summer
I will be shooting only digital
imagery, and making beautiful
prints on an Epson Wide Format
printer, in the daylight instead of
the dark! If I need for someone
to see a picture I just zing it on
the internet. What a change in
twenty years for both the forest
and photography!
Patricia Rush
Creative Edge Photography
Studio, Gig Harbor
My husband
and I are taking a long trip
this and next
month to Kenya, and Tanzania Africa. We
have been to
South Africa,
but never to
this region. We will be with 15
other people on a safari every
day, staying in hotels and lodges
and tent camps. Oh, the photography! I can’t wait!
I’m shooting color on my travels, have self published 19 books
now and looking forward to doing another one on Africa. I teach
on line now by giving challenges
every week and critiquing their
work and then getting together
and going shooting together. It’s
fun. Mostly it’s people I have met
PPW Spring Conference
Best Western Hotel at Tacoma Dome
March 29 – April 1, 2014
Be there for learning and fun!
Register online at www.ppw.org
on all our travels. There have
been many..all seven continents
now! With portraiture, I’m sticking to black and white, sending
color wishes to others. Always
loved the medium and worked in
the darkroom for years with it.
Marvin Nauman
High Sierra Productions,
Gig Harbor
I got involved in making movies
for film festivals and in community historical photographic
projects.
I will be doing a couple of
painting with light workshops
(both flash & flashlight) for the
Pierce County Professional Photographers.
I took a nice 7 day Bahamas
cruise, camera in hand. I’m semiretired so I’m laying back more
and enjoying life and will do
more fun projects… which is also
starting to lead to better business. I currently have been asked
to be involved in what could be
a fairly major film that may go
worldwide and that may be a
stepping stone to even bigger fun
film projects.
Tom Nash
Photos4u, Everett
It was a hectic year and I was
basically inactive, other than to
shoot some landscapes [facebook.com\Phtos4u] and practice
working with my software PSE
11, Lightroom 4 & 5, and Tamron’s edition of SilkyPix.
I will be retiring from my
moonlighting career at the end of
February and hope to get some
much needed training and business advice in the near future.
I am also looking forward to attending the Spring Conference in
Tacoma in March.
Scott Rice
Rice Studio Supply,
Beaverton, Oregon
After 30 years of rubbing
shoulders with some very, very
talented photographers, I have
taken my first assignment as a
photojournalist. I am right now
in the Himalaya mountains of
India documenting relief efforts of Mata Amritananadamayi
Math after devastating floods
in the region last June. My first
two blog posts have just been
published: http://e.amritapuri.org/blogs/2014/5596/
and http://e.amritapuri.org/
blogs/2014/5612/
Felicia Jones
Jones Custom Photography,
Richland
I just went from sharing a studio to opening my own studio in
the perfect location in Richland,
WA. I am super excited to get the
set up done and start shooting/
meeting clients there.
Mark Turner
Turner Photographics,
Bellingham
I continue to teach an iPhone
Photography class once each
quarter at Whatcom Community
College. I’ll be speaking on 50
Native Trees & Shrubs for Northwest Gardens at the Northwest
Flower and Garden Show in Seattle on February 9, with images
from my new book that’s due
out in May from Timber Press. I
speak on Central Oregon Wildflowers in Bend on March 19,
then an evening lecture in Portland on March 21 and a half-day
garden photography workshop
on March 21.
I moved my home and office to
5 acres on the edge of Bellingham
in early January and am working
with a designer and contractor
to remodel a 1928 feed store into
my new studio, with completion expected around May. The
photo shows my studio building
in December when we had a few
inches of snow. The studio is
surrounded by two acres of lawn
and garden which will become
my new outdoor studio.
Print
Competition
Print competition is one way
to improve your photography. It
can be nerve-wracking (just ask
anyone who has entered). At the
same time it’s an enlightening
experience.
This year, the PPW Print Competition is a state competition
only. If your images do well in
Tacoma then you can choose to
send them on to the PPA competition later in the year.
Print competition is a bit of a
misnomer because your work is
really being evaluated against a
common standard. Other than the
“best of category” your work isn’t
being judged against your peers.
The Photographic Exhibitions
Committee (PEC) of PPA uses the
12 elements below as the “gold
standard” to define a merit image.
PEC trains judges to be mindful
of these elements when judging
images to the PPA merit level and
to be placed in the International
Print Exhibit at Imaging USA, the
annual convention. The use of
these 12 elements connects the
modern practice of photography
and its photographers to the
historical practice of photography begun nearly two centuries
ago. PPW follows PPA practice
and uses the same criteria during
state-level competition.
Twelve elements have been
defined as necessary for the success of an art piece or image. Any
image, art piece, or photograph
Print Competition
will reveal some measure of all
twelve Competition elements,
while a visually superior example
will reveal obvious consideration
of each one
The Twelve elements listed
below are in accordance to their
importance.
1.) Impact is the sense one
gets upon viewing an image
for the first time. Compelling images evoke laughter, sadness, anger, pride,
wonder or another intense
emotion. There can be impact in any of these twelve
elements.
2.) Technical Excellence is
the print quality of the image itself as it is presented
for viewing. Retouching,
manipulation, sharpness,
exposure, printing, mounting, and correct color are some
items that speak to the qualities of
the physical print.
3.) Creativity is the original,
fresh, and external expression of
the imagination of the maker by
using the medium to convey an
idea, message or thought.
4.) Style is defined in a number
of ways as it applies to a creative
image. It might be defined by a
specific genre or simply be recognizable as the characteristics
of how a specific artist applies
light to a subject. It can impact an
image in a positive manner when
the subject matter and the style
are appropriate for each other, or
it can have a negative effect when
they are at odds.
5.) Composition is important to
the design of an image, bringing
all of the visual elements together
in concert to express the purpose
of the image. Proper composition
can enhance its emotional appeal. Color balance is not always
harmonious and can be used to
evoke diverse feelings for effect.
8.) Center of Interest is the point
or points on the image where the
maker wants the viewer to stop
as they view the image. There can
be primary and secondary centers of interest.
Occasionally there will
be no specific center of
interest, when the entire
scene collectively serves
as the center of interest.
9.) Lighting —the use
and control of light—refers to how dimension,
shape and roundness
are defined in an image.
Whether the light applied
to an image is manmade
or natural, proper use of it
Mi Amore, by Kenani B
should enhance an image.
holds the viewer in the image
and prompts the viewer to look
where the creator intends. Effective composition can be pleasing
or disturbing, depending on the
intent of the image maker.
10.) Subject Matter should always be appropriate to the story
being told in an image.
6.) Presentation affects an image
by giving it a finished look. The
mats and borders used, either
physical or digital, should support and enhance the image, not
distract from it.
7.) Color Balance supplies harmony to an image. An image in
which the tones work together,
effectively supporting the image,
11.) Technique is the approach
used to create the image. Printing, lighting, posing, capture,
presentation media, and more
are part of the technique applied
to an image.
12.) Story Telling refers to the
image’s ability to evoke imagination. One beautiful thing about
art is that each viewer might collect his own message or read her
own story in an image.
PPW PRINT COMPETITION RULES
All new rules for 2014! Please read thoroughly!
The purpose of this competition is to allow photographers to enter photographic
prints, digital prints, CD albums, and/or albums to be judged relative to the 12
Elements of a Merit Print (For more information go to International Competitions
). PPA members are
eligible to achieve PPA Exhibition Merits toward the Master of Photography
Degree. These rules pertain to images entered that were created by traditional
photographic processes as well as those captured electronically with digital camera
or scanner.
ELIGIBILITY
Traditional Album Entry
1.
2.
3.
Album covers must be between 63-400 square inches.
No multiple volume albums are allowed.
Any studio identification or entrant’s name in the traditional album
must be covered.
CD Format Album Entry
See TUTORIAL at
.
1. Entrant must have captured and created the original exposure.
2. Any entry which has been reproduced from an existing photograph, portrait,
graphic of any other artwork produced by another person is a violation of the
competition rules and will not be judged, accepted, or displayed. If an entry, in
the good faith opinion of the Photographic Exhibition Committee, violates
copyright, trademark or any other applicable law that entry shall be
disqualified.
3. The entrant’s name shall not appear anywhere in or on the face of the entry.
4. A maximum of four entries may be submitted per entrant.
5. No entry will be eligible that has been made under the supervision of an
instructor or as a class assignment.
6. No two entries shall be of the same subject.
7. Entries previously merited at any PPW state competition or PPA International
Competition are not eligible including any image from a merited album.
8. 2014 PPW competition is for PPW state competition only.
9. Entry media includes photographic prints, digital images, CD albums, and
physical albums.
10. If an image Merits in any category of PPA or PPW competition it may not be
entered again in any other category at any time by any entrant. No image that
receives a Merit may be entered more than once under any condition.
4.
5.
PHOTOGRAPHIC COMPETITION CATEGORIES
NOTE: In the case of any Multi-Maker album entries:
1. The makers of a multi-maker album MUST both be PPW members to
be eligible for merit.
2. Each entrant must pay the appropriate entry fee.
3. Each album or CD jewel case must have the official entry label with the
names and PPA #s for each entrant.
4. Images in the album must be the work of the entrants, with a minimum
of 70 images per entrant.
5. Multi-maker albums will be judged as one entry.
1. PHOTOGRAPHIC OPEN consists of Portrait, Illustrative, Wedding, and
Album entries.
MOUNTING
1. Print entries must be permanently mounted on standard mount material, (e.g.
3x mat board, gator board, or foam.) No masonite, glass, stretcher, or
conventional frames are allowed.
2. Images of any shape and size are allowed and must be mounted on 16 x 20
mount board. (recommended mounting thickness is 1/8" to 3/8")
3. No material may be added to the front or back of an entry that may damage
another entry.
4. Exception: PPA Master of Photography Degree holders may submit images
of any shape and size on a mount board a minimum of 80 square inches to a
maximum of 480 square inches, with the largest dimension no longer than 24.
Digital Submission
See digital entry tutorial at

1. Files must be sized so the longest dimension is 4,000 pixels (20 inches at 200
ppi). Each file must contain an embedded color profile of either sRGB or
Adobe (1998) RGB and be saved at JPEG quality setting of 10. Total file size
should not exceed 3.5 MB but may in some cases.
2. Files are to be named: Image Title.jpg (e.g. See Spot Run.jpg).
3. All entries must have a digital file included with entry form. Print title and
digital file must be exactly the same without the “JPG” extension.
ALBUM ENTRIES
Album entries may be submitted in the form of a Traditional Album or a CD
Format Album
There are 2 Album Entry Categories:
Events:
Use this category for time-sensitive social events such as
weddings, bar mitzvahs, etc.
Non-Events: Use this category for portrait and storytelling albums.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Non-regrettable CDs are required for CD album entries.
All files MUST be a horizontal canvas size of 2560 x 1600 pixels, color
space sRGB, JPEG at Quality setting 12.
(That doesn't mean you can’t have vertical images. See tutorial)
Each canvas/file may be a single album side or a spread with as many
images as you desire.
An entry may contain up to 36 “Canvases/files.”
Identify Canvas/files in the order to be viewed using two digits i.e.
01.jpg, 02.jpg, 03.jpg, etc.)
Canvas/file 01.jpg MUST be blank–filled with BLACK
All Canvas/files for one entry must be in one folder named with your
Entry #, PPA# and Title of Entry in that order. i.e. 1-49881 Endless
Love
Limit (1) album entry per CD.
Entrant’s Name(s) plus Entry #, PPA#(s), and Title MUST be written
directly on the CD for identification. NOTE: In order to prevent
jamming, NO labels can be affixed to the CD! Use the Official Entry
Form and jewel case label.
Studio identification or entrant’s name cannot appear on any file within
the album entry.
DEADLINES AND FEES
• Entry form must be received by March 17,2014
•
•
•
Digital files must be received with entry form. All entries must have a
digital file. Digital file name must match print entries name.
Late Entries received between March 24, 2014 and March 26, 2014
will be charged a $50 late fee.
No entry will be accepted after March 26, 2013. We .can allow no
exceptions to this rule. Shipped print cases must be received by March
26, 2014. Walk-in cases will be accepted up to 5:00 pm March 28,
2014.
SHIPPING INSTRUCTIONS:
See shipping labels form.
Ship to:
John Perea,
Print Salon Chair PPW Conference Print Judging
19906 138th Ave SE
Renton WA. 98058
NOTE: Multi maker and single maker albums will be judged as one category.
Note: Failure to comply with these rules may result in disqualification of entry. The decision of the Photographic Exhibitions Committee is final.
PLEASE SUBMIT 2 COPIES OF THIS FORM
ENTRY FORM and DIGITAL FILE Deadline:
(All entries Digital or print must include digital files)
March 17, 2014: Entry forms and digital files received.
March 24, 2013: Late entries accepted ($50 late fee applies)
March 28, 2014 5:00PM Hand carried print cases accepted at
conference venue. (Entry Form must be on file as of March 25, 2014)
Judging Date: March 29, 2014
PLEASE COMPLETE
NAME _________________________________________
STUDIO ________________________________________
ADDRESS ______________________________________
CITY _____________________STATE ____ ZIP _______
PHONE ________________________________________
 PPW Member
 PPW First-Time Entrant To be considered for award
 PPA Member #________________
 PPA Master Photographer
 PPA Certified Professional Photographer

SCORE
SEALED
Indicate type of entry:
CASE NUMBER
(For association use only)
PPW
Trophy & Award Categories
Circle One carefully
For PPW Members ONLY
Portrait
Child
Group
Animal
Woman
Man
Couple
Unclassified
NonWedding
Album
Child
Group
Animal
Woman
Man
Couple
Unclassified
NonWedding
Album
Child
Group
Animal
Woman
Man
Couple
Unclassified
NonWedding
Album
Child
Group
Animal
Woman
Man
Couple
Unclassified
NonWedding
Album
Wedding
Commercial
Bride
Groom
Group
Candid
Bride & Groom
Unclassified
Pictorial
Industrial
Architectural
Advert./Illust.
Editorial
Aerial
Unclassified
ENTRY
TYPE
Pictorial
Industrial
Architectural
Advert./Illust.
Editorial
Aerial
Unclassified
Pictorial
Industrial
Architectural
Advert./Illust.
Editorial
Aerial
Unclassified
CD Album
Digital File
Pictorial
Industrial
Architectural
Advert./Illust.
Editorial
Aerial
Unclassified
1
Print
CD Album
Digital File
Leave
Blank
(TITLE OF ENTRY)
 Check if a model release of is on file
______________________________________
2
Print
(TITLE OF ENTRY)
 Check if a model release is on file
_________________________
Album
CD Album
Digital File
3
Print
(TITLE OF ENTRY)
_________________________
Album
CD Album
Digital File
Wedding
Album
Entry Fees Paid By (Circle One):
Leave
Blank
Album
Wedding
Album
Bride
Groom
Group
Candid
Bride & Groom
Unclassified
Leave
Blank
(Only Digital File Title Read for Jury)
TROPHY
AWARD
Print
Wedding
Album
Bride
Groom
Group
Candid
Bride & Groom
Unclassified
TITLE
Album
Wedding
Album
Bride
Groom
Group
Candid
Bride & Groom
Unclassified
NO.
Check
4
Visa
(TITLE OF ENTRY)
MasterCard
Credit Card Number ______________________________________ Exp. Date: ___________
Signature: _______________________________________________ CCV Code: ___________
Entry fee:
$85.00
Return Shipping Fee:
$20.00
Late Fee:
$50.00
(After March 25, 2014 Walk-in
Entries will not be accepted)
PHOTOGRAPHIC CERTIFICATION: This is to certify my entries in no way intentionally imitate any other work I am familiar with. I have created, composed and
captured the original exposure and all processing, printing and special effects were done under my supervision. I have read and understand Professional Photographers of
WA rules for entry. I have obtained all necessary releases and agree to hold PPW harmless against all claims and liabilities arising out of PPW’s consideration, display,
publication and promotion or other use of each photograph or other material submitted to PPW. As a condition of entry, I hereby grant a non-exclusive license to PPW and
its agents or designees to use my images for any educational or marketing purpose. I understand my prints may be exhibited at the conference at the sole discretion of the
PPW and only if the all standards and conditions are met. PPW reserves the right to require necessary releases before publication or display. Any entry which has been
reproduced from an existing photograph, portrait, graphic or any other artwork produced by another person is a violation of the competition rules and will not be judged,
accepted, or displayed. If an entry, in the good-faith opinion of the PPW, violates copyright, trademark or any other applicable law that entry shall be disqualified.
Disqualification results in loss of PPW merit if applicable. PPW assumes no responsibility for damage or loss to entries or shipping cases. Decisions of PPW are final.
Total Included: $
All Entrants Must Sign Here:
Signature ___________________________
Date _______________________________
Images of Merit
Pink With A Splash, by Karissa Blunck
Arctic Traveler, by Larry Ikenberry
Sirens Song, by Kanani B
Swept Away, by Marie Martineau-Sandberg
The photographs on these two pages all scored 80
or higher in the 2013 PPW Print Competition.
Gentle Breezes Before the Storm, by Ralph Allen
Enter your best high impact work in the 2014 competition. Read the rules on page 35 and make sure
your entry is delivered prior to the March 17 deadline. Judging will be March 29 at the Spring Conference at the Best Western Tacoma Dome hotel.
Alley Scat, by Annette Olivieri
Blood, Sweat, and Years, by Doug Walker
Aflame, by Jenica Lemmons
Sweet Sydney, by Annette Olivieri
It’s a Bitch to Dust, by Julia Radlick
Princesses Have Needs, Too, by Jason Evans
District Reps
Olympic: vacant
Southwest: Marie
Martineau-Sandberg
[email protected]
Marie Martineau-Sandberg opened
her first studio in Blaine, Minnesota
in 1985, moved to
Honolulu in 1989,
and established
Timless Memories
Photography in
Olympia in 1994. She
has been an active
member of PPW ever
since, holding almost every leadership position at some point.
Northwest: Mark Turner
[email protected]
Mark joined PPW in 2009 when he
began adding portraiture to his business, concentrating
on families. He has
been photographing
garden and native
plants, licensing
them to book and
magazine publishers,
since 1994 when he
started Turner Photographics. He’s
a Rochester Institute of Technology
graduate.
Central: Tim Patrick
[email protected]
Sno-King: John Perea
[email protected]
John specializes in photographing weddings, portraits, and some
commercial
work from his
Renton studio.
He opened his
first studio in
1973 while
working as a
deputy sheriff
in California.
After a gap, he opened a studio in
Susanville, CA in 2003 and moved
to Renton in 2008. He became a
Certified Professional Photographer
in 2010. John is active with Seattle
Professional Photographers and PPA
as well as PPW.
Pierce: vacant
Yakima: vacant
Spokane: Keith Currie
He has photographed people and
places around the globe. Prior to
opening his studio, Keith had a two
decades long career as a marketing
and sales professional with People
To People Ambassador Programs. He
is deeply rooted in both the Spokane and Priest Lake, ID non-profit
community. Keith also volunteers for
the Greater Spokane League, updating their website with sports action
photography. He is married to Peggy
Currie and has three grown sons,
all graduates of the University of
Washington.
Southeast: Sonja Yearsley
[email protected]
Sonja is the owner
of Sonja Photography
in West Richland and
has been in business since 2010. She
enjoys weddings,
portraiture, and landscape photography.
She works hard to attend educational events so she can grow as a
business owner and artist.
[email protected]
Keith specializes in senior and
family portraiture. A graduate of
Rocky Mountain College in Billings, Montana, he got
Vacancies
his start in photograDistrict Reps are the heart of PPW,
phy working on the
connecting
members with each othyearbook staff in high
er,
close
to
home,
on a regular basis.
school and college.
It’s
a
good
way
to
ease into leaderHe has an extensive
ship.
Reps
are
needed
in Olympic,
background in travel
DS.lost photos sticker.PP_Layout
1 3/20/13
10:04
AM Page 1
Pierce,
and
Yakima
Districts.
and group photography.
LOST PHOTOS?
Call DriveSavers
DriveSavers Data Recovery
800.440.1904
drivesaversdatarecovery.com
#1 Choice
by Professional Photographers!
District Events
Northwest
Central
Olympic
Olympic: Clallam, Jefferson, Kitsap
SnoSouthwest: Clark, Cowlitz, Grays Harbor, Lewis, Mason, Pacific,
King
Thurston, Wahkiakum
Northwest: Island, San Juan, Skagit, Whatcom
Pierce
Sno-King: Snohomish, King
Southwest
Pierce: Pierce
Central: Chelan, Douglas, Grant, Okanogan
Yakima: Kittitas, Klickitat, Yakima
Spokane: Adams, Ferry, Lincoln, Pend Oreille, Stevens, Spokane
Southeast: Asotin, Benton, Columbia, Franklin, Garfield, Walla Walla
Southeast District
Northwest District
Roundtable Pizza in Pasco
February 11, 7:00–9:00 pm
Last Tuesday of each month, 7 pm
ppw.org
Meetings often include an image critique session.
Stay in Touch
with PPW
Online
Upcoming Events
Find A
Photographer
Award-winning
Images
Membership
Application
The Washington
Photographer
Southeast
It’s time to sort through your
files and get ready for PPW Print
Competition. Bring a jump drive
with 6-8 of your maybes (files 2000
pixels on the long edge) and PPA
Master Photographer Kari J. Blunck
and PPW Vice President Doug
Walker will help you choose your
strongest images. This is always a
great time and a good opportunity
to get creative imput before the
State Conference in March.
Print Competition Selection
Karen Mullen Photography
6789 La Bello Dr., Lynden, WA
98264
Get help choosing your entries
for PPW Print Competition.
Projection Sales
March 4, 6:30-8:30 pm
Turner Photographics Studio
Yakima
Spokane
Selling by projection earns
more money than online sales.
Software like ProSelect lets
you control the process and
show your client exactly the
size they’re purchasing. See and
learn how projection sales can
increase your bottom line with
Mark Turner, who has been using
ProSelect since 2009.
Please RSVP Marie at tmlsfoto@
comcast.net so I know how many
snacks to get!
Southwest District
Print Competition Selection
February 11, 6:30-9:00 pm
South Bay Press
4003 8th Ave SE, Lacey, WA (behind Michaels Crafts on Sleater
Kinney)
Providing your tools for
Visual Storytelling
www.ProPhotoSupply.com | Portland,Or
The Washington Photographer
Mark Turner, Editor
4682 Wynn Road
Bellingham, WA 98226
Rob Di Piazza, Larry Ikenberry, and
Mark Turner at PPW’s Fall Conference, by Keith Curry
Anticipating Spring, by Mark Turner
Buds of a red-flowering currant
(Ribes sanguineum), photographed
near Bellingham on January 31,
2014.

photographer - Professional Photographers of Washington

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