AutoCheck Advantage vs. CarFax April 2010

AutoCheck Advantage vs. CarFax April 2010

AutoCheck Advantage vs. CarFax
April 2010
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1
The AutoCheck Advantage
“We Have it, They Don’t”
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2
Consumer Marketing Competitive Messaging
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3
The AutoCheck Advantage
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4
AutoCheck’s exclusive eBay Integration
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5
AutoCheck Fast Link Report
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6
AutoCheck Showroom Materials
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7
Current Carfax Advertising Campaign
“Consumers vs Dealers”
CarFax has had several advertisements recently,
that highlight the dealers as being against the
consumers.
http://www.youtube.com/watch?v=6MW538g5j0c
http://www.youtube.com/watch?v=JvvT0wt06go
http://www.youtube.com/watch?v
=95Xkbs9uEPk&feature=related
© 2010 Experian Information Solutions, Inc. All rights reserved.
8
New Carfax Price Calculator Tool
“They Have it, We Won’t”
© 2010 Experian Information Solutions, Inc. All rights reserved.
9
Hot Listings – Exclusive to the Consumer Report
 Consumers are being directed to other dealers when they run a CarFax
report on a VIN that is on your lot.
© 2010 Experian Information Solutions, Inc. All rights reserved.
10