media kit 2016 - PacRim Marketing Group

Transcription

MEDIA KIT 2016
Are You Getting Your Share of the Asian International Traveler Market?
pacrimmarketing.com
U.S. Headquarters
PacRim Marketing Group, Inc.
1585 Kapiolani Boulevard, Suite 888
Honolulu, Hawaii 96814
Tel (808) 949-4592
Toll Free 1-800-338-4502
Fax (808) 942-5251
Email [email protected]
Website www.pacrimmarketing.com
Facebook.com/pacrimmarketing
Asia-Pacific Headquarters
PacRim Marketing Tokyo, KK
POSH Bldg., 8, Aizumi-cho,
Shinjuku-ku, Tokyo 160-0005 JAPAN
Tel +81-(0)3-6427-7891
Fax +81-(0)3-6427-7892
Email [email protected]
Website jp.pacrimmarketing.com
P2
Table of Contents
P5 - Introduction to PacRim Marketing Group, Inc.
P6 - Media Profiles
P7 - Media Schedule
P8 - "My Hawaii" Pacific Journey
P10 - Aloha Express
P12 - Hawaii Bon
P14 - Hawaii Style
P16 - JAL Agora
P18 - JAL Skyward
P20 - Delta Sky
P22 - MyHawaii.jp
P24
- Advertorials
P26
- Banners
P28
- Mini Advertorial
P30 - MyHawaii.kr
P32 - MyHawaii.cn
P34 - Chinese Hotel TV (CHTV)
P36 - Policies
P3
P4
Introduction to PacRim
Marketing Group, Inc.
PacRim Marketing Group, Inc. and its online marketing affiliate, PRTech, LLC,
specialize in helping brands and organizations increase share and spend of the
Asian International Traveler market.
Established in 1990, PacRim Marketing Group offers Asian language integrated
marketing communications, including online and traditional public relations and
advertising, media relations, in-market representation, creative services, new and
social media marketing, and special events and promotions in North America
and Asia.
PRTech was established in 2004 to develop and implement custom online
marketing solutions in Japanese, Korean, and Chinese. These include software
websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
and PRTech’s flagship product, MyRez.
MyRez is a multilingual, online reservations booking system. Built specifically to
accommodate Asian double byte character sets, MyRez provides hotels with a
unique reservation solution to capture business from AIT markets. MyRez works as
a booking engine on a hotel’s website displaying information in Japanese, Korean,
Simplified Chinese and/or Traditional Chinese. Travelers are allowed to complete
reservations in their own language, including submitting questions and special
requests. MyRez then translates all reservation-related communications between
hotels and travelers, providing an optimal online user environment.
Together, PacRim Marketing Group and PRTech are pioneers at developing tools
and solutions that increase AIT (Asian International Traveler) market share for major
brands and corporations.
Our international clients come from a wide range of industries, including travel,
retail, real estate, entertainment, financial, health care, and high tech.
P5
Media Profiles
"My Hawaii"
Pacific Journey
Aloha Express
Hawaii Bon
Hawaii Style
JAL Agora
MyHawaii.jp
MyHawaii.kr
MyHawaii.cn
*Year Book
JAL Skyward
Delta Sky
CHTV
Media Type
Language
Distribution
Frequency
Target Audience
Print
Japanese
Pre-Arrival
Annually
First Timers
Online
Korean
Post-Arrival
Quarterly
Repeaters
Mobile
Chinese
In-Flight
Bi-Monthly
Broadcast
English
Monthly
Ongoing
P6
Media Schedule
Issue Dates
Publications
Space Deadlines
Material Deadlines
Ongoing
Ongoing
Ongoing
1/1/2016
1/1/2016
1/25/2016
2/1/2016
2/20/2016
3/1/2016
3/1/2016
3/1/2016
3/1/2016
3/25/2016
4/1/2016
4/1/2016
4/20/2016
4/25/2016
5/1/2016
5/1/2016
5/1/2016
6/1/2016
6/1/2016
6/1/2016
6/20/2016
6/25/2016
7/1/2016
7/1/2016
7/1/2016
7/25/2016
8/1/2016
8/1/2016
9/1/2016
9/1/2016
9/20/2016
9/25/2016
9/1/2016
10/1/2016
10/1/2016
11/1/2016
11/1/2016
11/1/2016
11/20/2016
11/25/2016
12/1/2016
12/1/2016
12/1/2016
12/25/2016
MyHawaii.jp
MyHawaii.kr
MyHawaii.cn
JAL Skyward
JAL Agora
Honolulu Bon
JAL Skyward
Aloha Express
Delta Sky
JAL Skyward
JAL Agora
"My Hawaii” Pacific Journey
Hawaii Style
JAL Skyward
JAL Agora
Aloha Express
Hawaii Bon Oahu
Delta Sky
JAL Skyward
JAL Agora
JAL Skyward
JAL Agora
Aloha Express
Hawaii Style
Delta Sky
JAL Skyward
JAL Agora
Hawaii Bon for First Time Travelers
JAL Skyward
JAL Agora
JAL Skyward
Aloha Express
Hawaii Style
Delta Sky
JAL Skyward
JAL Agora
Delta Sky
JAL Skyward
JAL Agora
Aloha Express Yearbook
Hawaii Bon Family
JAL Skyward
JAL Agora
Hawaii Style
Ongoing
Ongoing
Ongoing
10/20/2015
10/15/2015
11/27/2015
11/20/2015
12/8/2015
1/9/2016
12/18/2015
12/15/2015
12/15/2015
1/29/2016
1/20/2016
1/15/2016
2/4/2016
2/26/2016
3/14/2016
2/19/2016
2/12/2016
3/21/2016
3/11/2016
3/16/2016
4/5/2016
4/29/2016
5/13/2016
4/20/2016
4/15/2016
5/20/2016
5/20/2016
5/13/2016
6/20/2016
6/16/2016
6/3/2016
7/29/2016
7/11/2016
7/20/2016
7/15/2016
9/9/2016
8/19/2016
8/16/2016
9/6/2016
9/30/2016
9/20/2016
9/15/2016
9/14/2016
10/28/2016
Ongoing
Ongoing
Ongoing
11/20/2015
11/20/2015
12/31/2015
12/18/2015
1/8/2016
1/29/2016
1/20/2016
1/20/2016
1/20/2016
2/26/2016
2/19/2016
2/19/2016
3/7/2016
3/31/2016
3/31/2016
3/21/2016
3/21/2016
4/20/2016
4/20/2016
4/20/2016
5/6/2016
5/27/2016
6/1/2016
5/20/2016
5/20/2016
6/30/2016
6/20/2016
6/20/2016
7/20/2016
7/20/2016
8/4/2016
8/31/2016
8/1/2016
8/19/2016
8/19/2016
9/26/2016
9/20/2016
9/19/2016
10/6/2016
10/28/2016
10/20/2016
10/20/2016
10/20/2016
11/30/2016
P7
"My Hawaii" Pacific Journey
Premiere Multilingual Post-Arrival Visitor Magazine
The quarterly Oahu Japanese, Korean and Chinese visitor publication, "My Hawaii" Pacific
Journey provides women and men ages 30's to 40's with information on stylish, seasonal
and designer fashion. The publication contains sophisticated information on shopping,
dining, entertainment, lifestyle activities, and the most up-to-date maps for Waikiki and
Oahu’s main shopping centers.
Issuance: Quarterly
Language: Japanese, Korean, Chinese
Circulation: 100,000 per issue
Distribution: Honolulu International Airport, select ABC Stores, concierge desks,
major hotels, select street stands in Waikiki, Asiana Air
Designated Media for Merchants at: Ala Moana Center, Royal Hawaiian Center, Kahala Mall
Past Topics Featured: New & Hot Items, Accessories & Bags, Beauty, Men's Fashion,
Ladies' Day Out, Beach Favorites, Best Souvenirs, Brief History of Hawaii, Ocean View
Dining, Brand Story, and Cover Model Interview
Cost for Readers: Free
Demographic
Gender
Arrival
15%
Male
Visitors
100%
Post-Arrival
85%
Female
65%
First
Timer
MedianAge
35%
Repeater
41-59
25%
Age
60
18.8%
35
25-40
38%
18-24
18%
Circulation
Japanese Edition
Circulation
Korean Edition
2%
Others
6%
Others
Circulation
Chinese Edition
31%
Airports
52%
ABC
Stores
6%
Hotels
9%
Street Kiosks
19%
Airport
19%
Airports
43%
Street
Kiosks
43%
Street
Kiosks
38%
Hotels &
Condominiums
32%
Hotels &
Condominiums
Breakdown of Circulation
Location
Airport
Hotels & Condominiums Street Kiosks
ABC Stores Other
Total
Japanese
31%
6%
9%
52%
2%
100%
Korean
19%
32%
43%
0%
6%
100%
Chinese
19%
38%
43%
0%
0%
100%
Media Schedule
Issue Dates
Space Deadlines
Material Deadlines
3/1/2016 (Spring)
6/1/2016 (Summer)
9/1/2016 (Fall)
12/1/2016 (Winter)
12/15/2015
3/16/2016
6/16/2016
9/14/2016
1/20/2016
4/20/2016
7/20/2016
10/20/2016
*Translation request: Ad copy needing translation must be submitted at least 14 days prior to material due date.
P8
"My Hawaii" Pacific Journey
Advertisement Rates
FTP Information
Premium
1x
2x
3x
4x
Cover 2 Page 1
Spread
Cover 4
Cover 3
Facing TOC
Full Page*
$16,200
$14,800
$9,700
$8,700
$8,550
$7,900
$15,450
$14,400
$9,200
$8,250
$8,150
$7,600
$14,600
$13,400
$8,750
$7,800
$7,800
$7,400
$14,200
$13,000
$8,500
$7,600
$7,500
$7,200
Send color proofs to:
Advertising Department
Material
Specifications
*Ad will be placed within the first 20% of the magazine.
Regular
1x
2x
3x
4x
Spread
Full Page
1/2 Page (Vertical/Horizontal)
1/3 Page (Horizontal)
1/4 Page
$14,000
$7,500
$4,400
$3,500
$2,500
$13,500
$7,100
$4,200
$2,800
$2,400
$12,800
$6,800
$4,000
$2,700
$2,300
$12,500
$6,600
$3,800
$2,600
$2,200
Advertorial
1x
2x
3x
4x
Full Page
1/2 Page
$8,600
$5,500
$8,200
$5,300
$7,800
$5,000
$7,600
$4,900
- All advertisements are in color
- Please inquire about advertorial and card insertion opportunities
- Rates are gross
- Rates do not include production, perforation, or postage
- All dates and rates are subject to change
- Please note Hawaii general excise tax (4.712%) will be added to the rates
URL: ftp://ftp.ftphawaii.com
Username: forclients
Password: Tempfile1!
•
•
•
•
•
•
•
•
Illustrator EPS (CS5 or below)
InDesign (CS5 or below)
Photoshop EPS (CS5 or below)
PDF (at least 300 dpi)
Text to be outlined
All images must be embedded
Two color proofs must be included
Registration, trim, and bleed marks must
be placed.
For more information please contact:
Tel: (808) 469-4817
Email: [email protected]
Advertisement Size
live
trim
bleed
Spread
(Bleed)
Full Page
(Bleed)
1/2 Page
(Vertical/Non-Bleed)
1/2 Page
(Horizontal / Non-Bleed)
1/3 Page
1/4 Page
(Non-Bleed)
W10.25" x H7.75"
W10.5" x H8"
W10.75" x H8.25"
W5" x H7.75"
W5.25" x H8"
W5.5" x H8.25"
W2.25" x H7.5"
N/A
W4.75" x H3.75"
N/A
W4.75" x H2.5"
N/A
W2.35" x H3.75"
N/A
* Gutter allowance per page .25"
P9
Aloha Express
The Longest Running Hawaii Magazine Distributed
in Japan! Over 800,000 Copies Anually
Established more than 25 years ago by Sony Magazines, Aloha Express continues to
be the only editorial-focused quarterly travel publication devoted exclusively to Hawaii.
Aloha Express provides repeat travelers and Hawaii lovers, as well as Japanese media,
tour, and travel influencers, with the most up-to-date news and information from on-site
coverage in Hawaii. The publication reaches Japanese travelers before they arrive in
Hawaii, and contains many illustrations and in-depth articles. Aloha Express has a loyal
following of 8,000 subscribers. Seasonal trends are accommodated with the timely
release of each issue. The Yearbook edition is designed in a guidebook format, giving
readers consolidated Hawaii information. Neighbor islands are featured, as are areas
outside of Waikiki and Ala Moana.
Issuance: Quarterly & Yearbook
Language: Japanese
Circulation: 150,000 per issue (Quarterly) & 200,000 Yearbook
Distribution: Sold in major bookstores throughout Japan & by subscription
Designated Media for Merchants at: Ala Moana Center, Royal Hawaiian Center, Kahala Mall
Past Topics Featured: Shopping in Hawaii, Hawaii's Best Shops and Restaurants, Hawaii's
Top Ranking Arts, Cultural Experiences and Activities, First Time Guide to Hawaii.
Cost for Readers: ¥1,556 (Approximately $15.50 USD)
Demographic
Gender
70%
Female
30%
Male
MedianAge
Household
Income
33
$73,000
Media Schedule
Issue Dates
Space Deadlines
Material Deadlines
#133 - 2/20/2016
#134 - 4/20/2016
#135 - 6/20/2016
#136 - 9/20/2016
#137 - 11/20/2016 (Yearbook)
12/8/2015
2/4/2016
4/5/2016
7/3/2016
9/6/2016
1/8/2016
3/7/2016
5/6/2016
8/4/2016
10/6/2016
P 10
Aloha Express
FTP Information
Advertisement Rates
Premium
1x
2x
3x
4x
5x
Cover 2 Page 1
Cover 4
Cover 3
Facing TOC
Full Page*
$17,000
$9,600
$8,650
$8,250
$7,900
$16,000
$8,500
$7,800
$7,400
$7,100
$13,300
$7,600
$6,800
$6,600
$6,300
$11,800
$6,700
$6,100
$5,800
$5,600
$11,600
$6,600
$6,000
$5,700
$5,500
*Ad will be placed within the first 30 pages of the magazine.
Regular
1x
2x
3x
4x
5x
Spread
Full Page
1/2 Page
1/3 Page
1/4 Page
$13,100
$6,900
$4,120
$3,000
$2,600
$11,640
$5,900
$3,700
$2,700
$2,300
$10,200
$5,350
$3,300
$2,400
$2,060
$9,100
$5,100
$3,000
$2,200
$1,900
$9,000
$4,900
$2,900
$2,100
$1,800
Advertorial
1x
2x
3x
4x
5x
Full Page
Half Page
$8,300
$6,000
$8,000
$5,000
$7,600
$4,500
$7,400
$4,000
$7,000
$3,500
Bound Book in Book
Rate
Trim Size
8 Pages
16 Pages
Please inquire
Please inquire
W210mm x H200mm
W210mm x H200mm
- Please inquire about advertorial and card insertion opportunities
- Rates are gross
Advertisement Size
live
trim
bleed
Spread
(Bleed)
Full Page
(Bleed)
Cover 4
(Bleed)
W415mm x H279mm
W420mm x H284mm
W430mm x H294mm
W205mm x H279mm
W210mm x H284mm
W220mm x H294mm
W195mm x H235mm
W200mm x H240mm
W210mm x H250mm
* Gutter allowance per page 5mm
trim
bleed
1/2 Page
1/2 Page
1/3 Page
1/4 Page
(Non-Bleed)
W90mm x H264mm
N/A
W190mm x H127mm
N/A
W60mm x H264mm
N/A
W90mm x H127mm
N/A
P 11
Material
Specifications
•
•
•
•
•
•
•
•
Text to be outlined
be placed.
Tel: (808) 469-4817
Hawaii Bon
Extensive Distribution Throughout
Japanese Book Stores
Hawaii Bon is sold and published by Ei Publishing. The Japanese Hawaii guidebook is
designed for first time visitors as well as frequent visitors. According to Amazon.com’s
bestseller ranking, Hawaii Bon’s sales are among the top three Oahu related magazines.
The publication includes useful maps, insightful and in depth editorial content, and beautiful
photographs which make Hawaii Bon a must have for Hawaii visitors.
Issuance: Annual
Language: Japanese
Circulation: 200,000
Distribution: Sold in major bookstores throughout Japan
Designated Media for Merchants at: Ala Moana Center, Royal Hawaiian Center
Past Topics Featured:
Best of Oahu: Gourmet Food, Stay & Activity, Goods & Souvenirs
Shopping: Farmer's Market, Supermarkets, Ala Moana Center, T Galleria by DFS,
Wards Village, Royal Hawaiian Center, Swap Meet
Playing: Hula Shows, Downtown & Chinatown, Museums, Spa
Eating: Breakfast Food, Loco Moco, Plate Lunch, Traditional Food, Casual Dining, Bars
Cost for Readers: ¥1,200 (Approximately $12.26 USD) Demographic
Gender
55%
Female
45%
Male
MedianAge
Household
Income
35
$45,000
Media Schedule
Issue Topics
Issue Dates
Space Deadlines
Material Deadlines
Honolulu Bon
Hawaii Bon Oahu
HawaiiBonforFirstTimeTravelers
Hawaii Bon Family
1/25/2016
4/25/2016
7/25/2016
11/25/2016
11/27/2015
2/26/2016
5/20/2016
9/30/2016
12/31/2015
3/31/2016
6/30/2016
10/28/2016
P 12
Hawaii Bon
Advertisement Rates
Premium
1x
Cover 2 Page 1
Cover 4
Facing TOC
Cover 3
$15,000
$10,000
$9,000
$7,500
Regular
1x
Spread
Full Page
1/2 Page (Vertical)
1/4 Page
TBA
$6,800
$3,000
$3,000
$1,500
FTP Information
Material
Specifications
•
•
•
•
•
•
•
•
- Please inquire about advertorial opportunities
- Rates are gross
Tel: (808) 469-4817
Advertisement Size
live
trim
bleed
Spread
(Bleed)
Full Page
(Bleed)
Cover 4
(Bleed)
W400mm x H237mm
W420mm x H257mm
W426mm x H263mm
W190mm x H237mm
W210mm x H257mm
W216mm x H263mm
W190mm x H187mm
W210mm x H207mm
W216mm x H213mm
1/2 Page
1/2 Page
(Vertical / Non-Bleed) (Horizontal/Non-Bleed)
trim W105mm x H257mm
bleed
N/A
W210mm x H142mm
N/A
Text to be outlined
be placed.
1/4 Page
(Non-Bleed)
W105mm x H142mm
N/A
P 13
Hawaii Style
National Distribution Through
Major Japanese Book Stores
Ei Publishing is best known for Hawaii Style and Hawaii Bon. Hawaii Style magazines are sold
at major bookstores throughout Japan with circulation of 150,000. Hawaii Style features the
“lifestyles of local people” that are not featured in most guidebooks.
Hawaii Style features updated information on shopping, restaurants, hotels, activities, Hawaiian
art and culture, in depth by the editorial team in Hawaii. Readers range from their 30’s to 60’s
with a majority of women in their 30’s to 40’s who have a strong interest in Hawaii. Sub-targets
consist of current and prospective retirees who seek long stays in Hawaii or are considering
retirement plans that involve immigration to the islands. Hawaii Style provides an inside look to
local lifestyle in paradise.
Issuance: Quarterly
Language: Japanese
Distribution: Sold in major bookstores throughout Japan & by subscription
Past Topics Featured: Deep Hawaii: Top 30 Scenes, Playing, Gourmet and Goods,
Top Recommendations on how to Enjoy Hawaii.
Cost for Readers: ¥1,000 (approximately $10.00 USD)
Demographic
Gender
MedianAge
Household
Income
45
$50,000
60%
Female
40%
Male
Media Schedule
Issue Dates
Space Deadlines
Material Deadlines
3/25/2016
6/25/2016
9/25/2016
12/25/2016
1/29/2016
4/29/2016
7/29/2016
10/28/2016
2/26/2016
5/27/2016
8/31/2016
11/30/2016
P 14
Hawaii Style
Advertisement Rates
FTP Information
Premium
1x
2x
3x
4x
Cover 2 Page 1
Cover 4
Facing TOC
Cover 3
$15,000
$10,000
$9,000
$7,500
$13,500
$9,000
$8,100
$6,800
$12,800
$8,500
$7,700
$6,400
$12,000
$8,000
$7,200
$6,000
Regular
1x
2x
3x
4x
Spread
Full Page
1/2 Page (Vertical)
1/4 Page
$12,000
$6,000
$3,000
$3,000
$1,500
$10,800
$5,400
$2,700
$2,700
$1,400
$10,200
$5,100
$2,600
$2,600
$1,300
$9,600
$4,800
$2,400
$2,400
$1,200
- Rates are gross
live
trim
bleed
W400mm x H265mm
W420mm x H285mm
W426mm x H291mm
1/2 Page
trim W105mm x H285mm
bleed
N/A
Full Page
(Bleed)
Cover 4
(Bleed)
W190mm x 265mm
W210mm x H285mm
W216mm x H291mm
W190mm x H215mm
W210mm x H235mm
W216mm x H241mm
1/2 Page
(Horizontal/Non-Bleed)
1/4 Page
(Non-Bleed)
W210mm x H142mm
N/A
W105mm x H142mm
N/A
Material
Specifications
•
•
•
•
•
•
•
•
Text to be outlined
be placed.
Tel: (808) 469-4817
Advertisement Size
Spread
(Bleed)
P 15
JAL Agora
Reach Executive Travelers in
Japan's Largest Airline Carrier
Japan Airlines has a variety of media, including in-flight magazines, in-flight videos, and a
subscription base. JAL’s worldwide network serves 43 cities, in 25 countries, around the
globe. Agora is "The Executive's Lifestyle" magazine. The editorial focus of this magazine is
to provide the experienced traveler an array of diverse lifestyle stories that encompass art,
business, fashion, culture, cuisine and shopping. Illustrated with stunning photography, JAL
Agora typifies the luxury its readers come to know and trust. About 91% of Agora’s readers
travel overseas each year.
Issuance: Monthly
Language: Japanese
Distribution: Direct home delivery for JAL Premium Card, JAL Global Club and Diner's
Card members. Distribution through first class seat pockets in flight and at JAL VIP
lounges at the airport.
Designated Media for Merchants at: N/A
Past Topics Featured: Agora Special: Beijing, Agora Special: Spain, Travel in Japan:
Tokunoshima.
Demographic
Gender
70%
Female
30%
Male
MedianAge
Household
Income
53
$140,000
Media Schedule
Issue Dates
Space Deadlines
Material Deadlines
1/1/2016 – 2/1/2016
3/1/2016
4/1/2016
5/1/2016
6/1/2016
7/1/2016
8/1/2016 – 9/1/2016
10/1/2016
11/1/2016
12/1/2016
10/15/2015
12/15/2015
1/15/2016
2/12/2106
3/11/2016
4/15/2016
5/13/2016
7/15/2016
8/16/2016
9/15/2016
11/20/2015
1/20/2016
2/19/2016
3/21/2016
4/20/2016
5/20/2016
6/20/2016
8/19/2016
9/19/2016
10/20/2016
P 16
JAL Agora
Advertisement Rates
Regular
1x
Full Page
$15,000
FTP Information
- Rates are gross
Material
Specifications
Advertisement Size
live
trim
bleed
Spread
(Bleed)
Full Page
(Bleed)
W415mm x H275mm
W420mm x H280mm
W426mm x H286mm
W205mm x H275mm
W210mmxH280mm
W216mm x H286mm
•
•
•
•
•
•
•
•
Text to be outlined
be placed.
Tel: (808) 469-4817
P 17
JAL Skyward
Reach Every Traveler Aboard
Japan's Largest Airline Carrier
Japan Airlines (JAL) is Japan’s largest airline carrier, flying more than 5 million passengers
to America each year. There are multi-media and multi-language opportunities using a
variety of media, including in-flight magazines and in-flight videos. JAL’s worldwide network
serves 43 cities, in 25 countries, around the globe.
With both Japanese and English sections, Skyward magazine is an excellent medium to
reach the Japanese market. JAL is the largest overseas airline in Japan, flying over 32% of
the flights in and out of the country. This monthly in-flight magazine is regarded as a high
quality, interesting, informative, and entertaining publication. It features destination stories,
news topics, essays by famous people, and interviews.
Issuance: Monthly
Language: Japanese
Distribution: Seat pockets on every JAL international flight
Designated Media for Merchants at: Ala Moana Center
Past Topics Featured: Hawaii: A Tie Between Aloha and the Locals; Okinawa: Relax,
Refresh: Ryukyo Resort; Seven Seas in Japan.
Demographic
Gender
49.5%
Female
50.5%
Male
MedianAge
Household
Income
late 30’s
~
early 40’s
$75,000
Media Schedule
Issue Dates
1/1/2016 *Hawaii Feature
2/1/2016
3/1/2016
4/1/2016
5/1/2016
6/1/2016
7/1/2016
8/1/2016
9/1/2016
10/1/2016
11/1/2016
12/1/2016
Space Deadlines
Material Deadlines
11/20/2015
10/20/2015
12/18/2015
11/20/2015
1/20/2016
12/18/2015
2/19/2016
1/20/2016
3/21/2016
2/19/2016
4/20/2016
3/21/2016
5/20/2016
4/20/2016
6/20/2016
5/20/2016
7/20/2016
6/20/2016
8/19/2016
7/20/2016
9/20/2016
8/19/2016
10/20/2016
9/20/2016
*Issue date of Hawaii Feature is subject to change.
P 18
JAL Skyward
Advertisement Rates
Regular
1x
Full Page
$10,000
FTP Information
- Rates are gross
Material
Specifications
Advertisement Size
live
trim
bleed
Spread
(Bleed)
Full Page
(Bleed)
W415mm x H275mm
W420mm x H280mm
W426mm x H286mm
W205mm x H275mm
W210mmxH280mm
W216mm x H286mm
•
•
•
•
•
•
•
•
Text to be outlined
be placed.
Tel: (808) 469-4817
P 19
Delta Sky
Reach Japanese International Travelers via
Delta's In-Flight Magazine
Delta Sky magazine is a bi-monthly, stylish, lifestyle magazine focused on leisure and
business. This magazine appeals to frequent Japanese travelers. It is effective for
destination promotion, sales promotion and branding strategy.
Issuance: Bi-Monthly
Language: Japanese
Circulation: 1,074,632 seats/issue (all classes to and from Japan)
Distribution: All flights to/from Japan and all class seats, airport lounges, Delta Airlines
offices and Delta-related events in Japan
Past Topics Featured: Hawaii, Honolulu Downtown Meets Past And Present
Demographic
Gender
48%
Female
52%
Male
MedianAge
Household
Income
late 30's
~
early 40's
$70,000
~
$100,000
Media Schedule
Issue Dates
Space Deadlines
Material Deadlines
January/ February
March / April
May / June
July / August *Hawaii Feature
September / October
November / December *Hawaii Feature
11/13/2015
1/15/2016
3/18/2016
5/13/2016
7/15/2016
9/16/2016
11/27/2015
1/29/2016
4/1/2016
5/27/2016
7/29/2016
9/30/2016
*Issue dates of Hawaii Feature are subject to change.
P 20
Delta Sky
Advertisement Rates
Regular
1x
Full Page
$10,000
FTP Information
- Rates are gross
Material
Specifications
Advertisement Size
live
trim
bleed
Spread
(Bleed)
Full Page
(Bleed)
W400mm x H265mm
W420mm x H287mm
W426mm x H293mm
W205mmxH282mm
W210mm x H287mm
W216mm x H293mm
•
•
•
•
•
•
•
•
Text to be outlined
be placed.
Tel: (808) 469-4817
P 21
MyHawaii.jp
MyHawaii.jp is the Largest &
Most Popular Commercial Website
About Hawaii in Japanese
MyHawaii.jp is consistently ranked at the top of the largest Japanese search
engines, including Google and Yahoo! Japan. MyHawaii.jp is updated every
weekday and focuses on the latest news from Hawaii, with informative
features on hotels, shopping, cuisine, culture, fashion, events, and
entertainment. The site is built on ongoing reports and information compiled
from Hawaii-based sources.
MyHawaii.jp targets first-time, repeat tourists (infrequent and frequent), and
Japanese men and women ages 18-50 who are interested in Hawaii.
Language: Japanese
Page Views per Month: 2.2 million
Unique Visits per Month: 600,000
E-mail Subscribers: 35,000
Designated Media for Merchants at: Ala Moana Center,
Royal Hawaiian Center, Ward Village
Social Media:
Tel: (808) 469-4817
P 22
Top Page
◀
◀
New Responsive Web Design - Designed with optimized viewing for
PC, Tablet and Mobile devices.
Advertisement Promotion
An advertorial is a single editorial-style web page on MyHawaii.jp that is
created like a feature story instead of an advertisement. An advertorial is
a cost effective way to reach over 600,000 unique Japanese web visitors
each month and build an immediate and powerful web presence in Japan.
Advertorials are proven to work, and consistently earn high placement in
major Japanese search engines. Each advertorial is custom designed to
meet the client’s unique needs: promote a new product or service, drive
traffic to your site, and close more sales.
Text Links to
Advertorial Page
Links from Internal
Category Page
Text Links to
Advertorial Page
Top Page
◀
◀
Category Page
P 23
MyHawaii.jp
Premium Advertorial
$9,000 / Year
• Complete enhanced page production
• 10 Images and descriptions
• 1 Google map
• 1 Online coupon
• 1 Time feature in email newsletter to
subscribers
• Top & internal page promotion
• Search Engine Optimization
• 1 General video* (production included)
*Copyright purchase available for
additional fee.
Options
• Client produced updates (text, photos)
$250 / Update
• PacRim produced updates (text, photos)
$500 / Update
- Subject to Hawaii general excise tax. (4.712%)
◀
Honolulu Cookie Company
Premium Advertorial
Ala Moana Center
Premium Advertorial
◀
◀
MyHawaii.jp Facebook
P 24
Standard Advertorial
$5,800 / Year
• 5 Images and descriptions
• 1 Time feature in email newsletter to
subscribers
• Top & internal page promotion
• 1 Google map
• 1 Online coupon
Options
• Client produced updates (text, photos)
$250 / Update
• PacRim produced updates (text, photos)
$500 / Update
◀
Pina Hawaii
◀
Moana by Design
P 25
MyHawaii.jp
Top Page Banner
Spot Special 1
(Top Page Only)
Spot Special 1 - $5,200 / month
Spot 1 - $5,000 / month
Spot 2 - $5,000 / month
Spot 3 - $4,900 / month
Spot F5 - $3,000 / month
Spot 1
(All Pages)
Spot 2
(All Pages)
Options
Spot 3
(All Pages)
Client produced updates
(text, photos)
$250 / Update
Spot Special 2
(All Pages)
PacRim produced updates
(text, photos)
$500 / Update
Additional Fee
$250 / month for link out
Banner
Specifications
Spot Special 1 - W850 x H350 pixel
Spot 1 - W350 x H160 pixel
Spot F5
(Top Page Only)
Spot F6
(Top Page Only)
Spot F7
(Top Page Only)
Spot Special 3
(All Pages)
Spot F8
(Top Page Only)
Spot F5 - W160 x H350 pixel
◀
Top Page
P 26
Category Page
Banner
Spot C1 - $900 / month
Spot Special 2
(All Pages)
Options
(text, photos)
$250 / Update
Spot C1
(Category Index
Page Only)
(text, photos)
$500 / Update
Spot C2
(Category Index
Page Only)
Additional Fee
$250 / month for link out
Spot C4
(Category Index
Page Only)
Banner
Specifications
Spot C3
(Category Index
Page Only)
Spot C1 - W160 x H160 pixel
Spot 1
(All Pages)
Spot 2
(All Pages)
Spot 3
(All Pages)
Spot Special 3
(All Pages)
◀
Category Page
P 27
MyHawaii.jp
Mini Advertorial
A mini advertorial promoted on MyHawaii.jp is a mini editorial style web
page to reach over 600,000 unique Japanese web visitors each month. The
mini advertorial is a package with a coupon, which is designed to be easily
printed from the website and physically redeemed at the clients' location.
$3,600 / Year / package
• 2 Photo and Japanese copywriting describing your company
• Link to your website
• 1 Coupon
• Internal page promotion
• Google map
Options
PacRim produced updates (text, photos)
$500 / Update
Change in coupon offers
$100 / Change
◀
Romano's Macaroni Grill
Mini Advertorial Page
P 28
Easy to print (PDF)
Store description in Japanese + 1 Photo
Coupon details in Japanese
Your business/store information,
website address, etc.
Coupon details in English
◀
Romano's Macaroni Grill Sample Coupon
P 29
MyHawaii.kr
High Placement in Major Korean
Search Engines
MyHawaii.kr is an interactive, commercial Korean language web portal site
about Hawaii featuring daily news, events and video content. Clients who
purchase the advertorial will also receive exposure through Naver blog,
the biggest search engine and Social Network Service (SNS) in Korea.
MyHawaii.kr also consistently ranks high on the popular Korea search
engines, such as Naver.com and Google.co.kr.
Language: Korean
Page Views per Month: 85,000
Social Media:
Tel: (808) 469-4817
Why MyHawaii.kr?
• Naver blog update
• Banner to drive online traffic
• PR Opportunity
◀
Top Page
◀
P 30
Advertisement Rates
Premium Advertorial
$4,800 / Year
• 10 individual photos and descriptions
• Rotating banner on top page (3-4
images)
• 1 Google map
• 1 Online coupon
• Top & internal page listings
• Feature in Naver Blog
• 1 General video*
additional fee.
Mini Advertorial
$2,400 / Year
• Complete page production
• Copywriting in Korean language
• Up to 2 images and logo
• News on Naver Blog
• 1 Coupon
Options
Client produced updates (text, photos)
$250 / Updates
PacRim produced updates (text, photos)
$500 / Updates
*Please contact us with additional options
◀
Ala Moana Center
Premium Advertorial
Embassy Suites - Waikiki Beach Walk
Premium Advertorial
◀
◀
My Hawaii Naver Blog
http://blog.naver.com/myhawaiikr
P 31
MyHawaii.cn
Commercial Website About
Hawaii in Simplified Chinese
MyHawaii.cn is an interactive, commercial Chinese language web portal
site about Hawaii featuring daily news, events and video content viewed
through Youku, (the Chinese version of YouTube). Clients who purchase
the advertorial will also receive exposure through Weibo. Weibo.com is
the biggest Social Network Service (SNS) in China which started in 2009
and has 140 million users. Approximately 30% of internet users in China
have accounts with Weibo.com – a powerful tool to reach out to many
potential travelers.
Language: Simplified Chinese
Page Views per Month: 7,000
Users: Over 250 Different Cities across Mainland China, Taiwan, Singapore,
and Malaysia, reaching a diverse base of Chinese Visitors
Social Media:
Tel: (808) 469-4817
Why MyHawaii.cn?
• PR opportunity through news articles
• Daily Hawaii news coverage
• Opportunity through Chinese social networks (Weibo & WeChat)
• Video exposure through Youku
◀
Top Page
◀
P 32
Advertisement Rates
Premium Advertorial
$4,800 / Year
• 10 images and descriptions
• Rotating banner on top page (3-4
images)
• 1 Google map
• 1 Online coupon
• Top & internal page listings
• Feature in Weibo
• 1 General video*
additional fee.
Mini Advertorial
$2,400 / Year
• Copywriting in Simplified Chinese
language
• Translation
• Up to 2 images and logo
• Social Media outreach through Weibo
(Chinese version of Twitter)
• 1 Coupon
Options
(text, photos)
$250 / Update
(text, photos)
$500 / Update
◀
Ala Moana Center
Premium Advertorial
Prince Resorts Hawaii
Premium Advertorial
◀
◀
MyHawaii.cn Weibo
http://weibo.com/myhawaiicn
P 33
Chinese Hotel TV (CHTV)
The First & Only Chinese TV News
Channel Available to Hotels
in Hawaii
Video Sample - Rolex
◀
Covering major Oahu and neighbor island hotels and timeshares through
NGN's Free To Guests Hotel service, CHTV provides viewers the most
trusted national news source in Mandarin. News is featured at the top
of every hour, 24 hours a day, and includes coverage from Mainland
China, Hong Kong and international regions. It also features Hawaii
destination information programs with a welcome message from Hawaii
Tourism Authority, including a personal introduction from Hawaii Tourism
Authority President and CEO, Mike McCartney. CHTV is an official
channel for breaking news alerts and traveler emergency broadcasting
to the Chinese visitors in conjunction with the China Consulate Office.
The program also has a greeting message from the Chinese Consul
General.
Tel: (808) 469-4817
◀
Video Sample - CHTV News channel
P 34
Monthly Published Rates
Hotels featuring CHTV?
24 Insertions / Day Standard Package Rates
CM Length
12 Month
6 Month
3 Month
1 Month
15 sec
30 sec
60 sec
$1,600
$2,450
$3,250
$2,000
$3,050
$4,050
$2,450
$3,650
$4,850
$2,700
$4,050
$5,400
12 Insertions / Day Standard Package Rates
CM Length
12 Month
6 Month
3 Month
1 Month
15 sec
30 sec
60 sec
$1,000
$1,450
$2,000
$1,200
$1,800
$2,400
$1,450
$2,150
$2,900
$1,600
$2,400
$3,200
Advertising Acceptance
CHTV has limited sponsorship capacity and airtime is often sold out.
Acceptance of all advertising is subject to approval, and CHTV reserves
the right to reject or exclude advertising for any reason.
Video Format
Please provide us with your commercial spot in NTSC format on Beta
cam-SP, MiniDV tapes, or DVD.
Production
Chinese commercial production costs available upon request.
Ala Moana 1,152
Ambassador 312
Aqua Surf 210
Aqua Waikiki Pearl 131
Aqua Waikiki Wave 247
Aston Waikiki Beach 644
Aston Waikiki Beach Tower 71
Aston Waikiki Circle 104
Aston Waikiki Joy 92
Hale Koa 817
Halekulani 456
Hawaii Prince 521
Hokele Suites Waikiki 115
Holiday Surf Apartment Hotel
Hyatt Regency Waikiki 1,209
Ilima Hotel 98
Imperial Hawaiian Resort 256
New Otani Kaimana Beach 124
Ohana Honolulu Airport 596
Ohana Waikiki East 445
Ohana Waikiki West 663
Ohana Waikiki Malia 327
Outrigger Reef 883
Outrigger Waikiki 530
Pacific Beach 831
Pagoda Hotel 362
Park Shore 226
Princess Kaiulani 1,150
Queen Kapiolani 310
Ramada Plaza Waikiki
Royal Garden 283
Royal Grove 75
Royal Hawaiian 523
Sheraton Waikiki 1,710
Turtle Bay 434
Waikiki Beach Marriott 1,310
Waikiki Parc 297
Waikiki Prince 23
Waikiki Resort 296
Waikiki Sand Villa 240
* Hotel Name/Total Rooms
P 35
Advertising Policies
1. All new advertisers are required to pay a 100% deposit on
insertion orders.
2. Instructions regarding contracts, insertion orders, and
cancellations must be made in writing.
Material Return Policy
Materials will only be returned if the advertiser or agency
requests return in writing with submission of materials.
Material Specifications
Materials must arrive by material closing date.
3. Advertising reservations cannot be cancelled after the
ad reservation closing date, and companies will be billed
regardless of whether the ad has run or not.
4. All materials, including elements, copy and creative, are
subject to the publisher’s approval. The publisher reserves
the right to refuse any advertisement at any time that does
not meet its standards.
5. When space is contracted and no material instructions are
received by the closing date, materials from a previous issue
may be picked-up.
6. Advertisers and advertising agencies assume liability for all
content (text, representation, and illustrations) and for any
claims against the publisher arising from such advertising.
7. No ad position is guaranteed except for the specified pages.
Agency / Frequency Discounts
A 15% agency discount is given to recognized agencies
on space and production charges. Appropriately supplied
materials should be provided from legitimate agencies.
Related Cost Notes
Typesetting & artwork (camera-ready) are the responsibility of
the advertiser.
1. Changes to existing ads incur a minimum charge of $50.
2. Additional charges for ads needing design work:
Typesetting: $50/hr & up, Photo Manipulation: $100/hr & up,
Layout Design: $100/hr & up
Deposit (for applicable media)
50% down payment for project completion required upon
booking. The remainder balance due upon launch. Hawaii
general excise tax of 4.712% will be added. All rates are
subject to change. Rates are gross.
8. Production costs for ad materials are not included in
advertising rates.
Thank you!
P 36

media kit 2016 - PacRim Marketing Group

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