the 2015 Program

SCAN FOR
INTERACTIVE
PROGRAM
SUMMIT PROGRAM
Welcome to the
BUY WITH HEART
MARKETPLACE | 4 |
SEEED COACHING | 5 |
LUNCH TABLE
DISCUSSIONS | 6 |
SEEED SOCIAL | 7 |
SOCIAL ENTERPRISE
GREENHOUSE HUB | 8 |
BROWN AND SEG: A
WIN-WIN PARTNERSHIP | 9 |
EVENT SCHEDULE:
FRIDAY | 10 |
EVENT SCHEDULE:
SATURDAY | 12 |
PANEL DESCRIPTIONS | 14 |
SPONSORS | 18 |
IT TAKES AN
ECOSYSTEM | 23 |
Exploring the “Power of Local”
This year’s conference theme – “The Power of Local” – expresses our deep
interest in a question that continues to emerge as a central challenge for all
social entrepreneurs: how do we take full advantage of the power of local focus
and local impact, yet still strive to grow? By assembling a mix of experienced and
successful social entrepreneurs who can share their knowledge about the many
dimensions of the power of local, we hope to provide a forum for every conference
participant to take a deep dive into this issue, and learn how to meet this challenge
as effectively as possible.
This year’s conference will attract attendees from across New England, and
beyond. In addition to helping each of them think through their own local/global
paradigm, we hope to acquaint all with some of the particular strengths of our
own local environment, Rhode Island. Our underdog size and wide range of social
challenges, coupled with a density of amazing higher education institutions,
access to policymakers and history of entrepreneurship and innovation have
enabled us to build a robust and enabling ecosystem for impact entrepreneurship.
Of course, the deepest power of local is the team of people who are at the core of
any event, organization, community, or movement. The SEEED Summit is blessed
with a small but incredibly productive core group here in Rhode Island, whom we
would like to thank for their vision and hard work.
The SEEED at Brown Team. Maija Fiorante, Katharina Goetzeler, Stacy Chiou,
Emily Petrie, Kenyon Alexander, William Zheng, Galen Rohn, Dora Chu, and most
especially fearless co-chairs Gaby Gonzalez and Cameron Keegan. You are an
invaluable partner. Balancing academics, conference planning, and varied other
involvements, you demonstrate that the future of social enterprise - and the world
- is bright indeed!
Worldways Social Marketing. We know you take sides with causes you care about.
Thanks for taking ours. Your sleek web development, incredible graphic design, social
media savvy, and all-around guidance make it a pleasure to work alongside you.
Brown’s Social Innovation Initiative. A big thank you to lead summit organizers
Alan Harlam and Lizzie Pollock.
Kelly Ramirez, Julie Meros, and the entire SEG Staff. We are grateful for your
creativity and hard work. You keep making SEEED bigger and better.
ALL OF YOU. Thanks for making SEEED two days of inspiration.
Yours in growing social impact,
The Social Enterprise Greenhouse Board
BUILDING LOCATIONS | 24 |
segreenhouse.org
/SEGreenhouse
@segreenhouse
[email protected]
2
The Social Enterprise Board left to right: Diane Lynch (chair), Kelly Ramirez
(CEO), Rob Panoff, Michael Allio, Kathy Bendheim, Alan Harlam, Sylvia Maxfield,
Jim Seymour, Scot Jones, Lorne Adrain, Tobias Lederberg, Dan Levinson, Mark
Marosits, John Farber, Sarah Atkins, Kim Anderson, Ken Barrette, MJ Kaplan
3
BUY WITH HEART MARKETPLACE

FRIDAY | APRIL 24TH | 12-3:3OPM
Millenials
Driving Impact
DID YOU KNOW?
LOCATION:
SEEED SUMMIT TENT
MAIN GREEN
465% of students expect to
make a difference through
their job, while 53% would
take a 15% pay cut to do so.
(Harvard)
490% of MBAs are willing to
sacrifice financial benefits
to work for a conscious
company. (Forbes)
450%+ of Millennials holding
a college degree believe
that companies can develop
products that can have
a positive social impact.
(Deloitte)
4In 2010, 94% of Millennials
stated that cause marketing
is acceptable, while 85% said
they would switch (price and
quality equal) to a missiondriven brand. Also, 85%
claimed that they want more
opportunities to support
causes when shopping.
(Cone Communications)
451% of Millennials say social
opinions influence their
purchase decisions (Kelton)
4
Apply The Purchasing Power of Local at the Buy with Heart Marketplace!
From food to home decor, clothing, beauty products, and more,
the Marketplace offers a variety of products to put your dollar towards
causes that matter. Shop till you drop AND drive social impact and
economic development in Rhode Island and beyond.
SEEED COACHING

Friday 12:OO - 1:3O pm | Saturday 12:3O - 2:OO pm
LOCATION:
WHAT IS SEEED
COACHING?
SEEED SUMMIT TENT
MAIN GREEN
That moment when the lightbulb
goes off and you have an
entrepreneurial idea? It’s exciting!
Bringing that idea to fruition?
That’s exciting too! And filled with
challenges. We have people to help.
Coaches have wide-ranging
experience in business modeling,
strategy, finance, marketing, the
food industry, and more.
Read coach bios and book your
half-hour, one-on-one session at
seeed.org/coaching
FRIDAY
SATURDAY
Kenneth Barrette
Optimity Advisors
Chris Cannon
NGP Energy Technology Partners
David Dadekian | Eat Drink RI
Maureen Cronin
Worldways Social Marketing
Robert Dangremond | March Brown LLC
Amy Erickson | Capacity4Good
Scot Jones
Groov-Pin Corporation
Julianna Lagno
Worldways Social Marketing
Robert Dangremond | March Brown LLC
Anne-Marie Fink
Employee Retirement System of RI
Barrett Hazeltine | Brown University
Martin Keen | Focal Upright Furniture
Diane Lynch
Social Enterprise Greenhouse
Mark Marosits
Worldways Social Marketing
Colin Murphy
Providence Design
Rodney North | Equal Exchange
Rodney North | Equal Exchange
Rob Panoff | RPM
Rob Panoff | RPM
Soren Ryherd
Working Planet Marketing Group
Jack Partridge
Partridge, Snow & Hahn
Deborah Schimberg | Verve Inc.
Deborah Schimberg | Verve, Inc.
Jim Seymour
Pontefract Global Strategies
Jim Seymour
Pontefract Global Strategies
Danny Warshay | DEW Ventures
Dave Siebs | Spartina Consulting
Mark Tracy
Cargill Risk Management
John Warburg l Warbros Venture Partners
5
LUNCH TABLE DISCUSSIONS

Saturday April 25th | 12:3o - 2:oo pm
Love discussing
your passions
with other inspired
change makers?
LOCATION:
SEEED SUMMIT TENT
MAIN GREEN
Want to continue the conversation
from other panels and sessions?
Take part in intimate conversations
on these key social enterprise
topics.
1. Co-ops: Everything You Need to Know
Stacey Cordeiro, Boston Center for Community Ownership
2. Eater Entrepreneurship:
How Food Is Everybody’s Business
Rachel Greenberger, Food Sol at Babson College
3. Investing in the Good Food Economy
Alex Linkow, Fair Food Fund
4. Privilege in the Field of Impact
Aaron Tanaka, Boston Impact Initiative
5. Communication for Social Good
Linda Miller, American Public Media
6. Financing Food Ventures
Erica Dorn, Bernoulli Finance
7. Having Your Cake And Eating It Too: How To Use
CSR To Achieve Greater Profitability And Impact
Briana McGeough, University of California Berkeley
8. It’s Never too Early to Think About The Exit
Andrew West, Managing Partner of
Progression Capital Advisers LLP
6
9. Entrepreneurship and Privilege –
Making Entrepreneurship Accessible
Catherine Collins, Vermont Technologies
10. Creating the Next Generation of Entrepreneurs:
Venture for America
Molly Adair, Focal Upright & Sean Lane, Swipely
11. Building an Entrepreneurial Ecosystem
Thomas Moroz, Techne Verde
12. Engaging Students in Entrepreneurship
Dan Gregory, Northeastern University
13. Bridging the Digital Divide By Closing
the Empathy Gap
Gabe Cabrera and Jeff Carter, Digital Promise
14. Place Matters More than Social
Robert Leaver, New Commons
15. Power and Cross Cultural Problem Solving
Garance Choko, Innovators Without Borders
16. Grow your Toolkit for Online Collaborative Decision Making
MJ Kaplan and Ben Knight, Loomio
SEEED SOCIAL at WaterFire Arts Center

FRIDAY | APRIL 24TH | 6-1OPM
LOCATION:
475 VALLEY STREET
PROVIDENCE RI 02908
Social Enterprise Greenhouse
is pleased to partner with
WaterFire Providence for the
2015 SEEED Summit.
WaterFire Providence is hosting
SEEED’s Friday social event at
the new WaterFire Arts Center.
Join us for this year’s SEEED Social at the new Waterfire Arts Center.
need a lyft?
Want a more flexible travel
Transportation will depart from Faunce Arch at Brown University,
arrangement? Once again we
75 Waterman Street, at 5:30 and 6:00pm. Buses will leave the WaterFire
are pleased to partner with
Arts Center on the half hour between 8:30 and 10:00pm. While this event
the ridesharing app Lyft to
will be indoors, the space is unfinished so don’t forget to bring a jacket.
Hear welcome remarks from Providence Mayor Jorge Elorza and Rhode
get SEEED attendees around
Providence safely.
Use the code SEEED2015 for
$20 towards a free ride.
Island General Treasurer Seth Magaziner. Enjoy music from local bands
HOW IT WORKS:
richard, Butter, RISDIO, and the Clyde Lawrence Band and food and drink
• Download Lyft at
from do well do good businesses. Learn more at waterfire.org/blog
get.lyft.com/lyftoff
• Go to the “Payments” section
and enter the code SEEED2015
• Request a Lyft when you
need a ride!
*Please note this is available to new
users only. Already a Lyft user? No
problem! Share a ride with someone
who’s new to Lyft!
7
Announcing The New
SOCIAL ENTERPRISE GREENHOUSE HUB
home of over 3o innovative rhode island businesses
LOCATION:
10 DAVOL SQUARE | SUITE 100
PROVIDENCE, RI 02903
READY TO BECOME
A MEMBER?
Email [email protected]
to learn about membership options.
THE PLACE FOR SOCIAL INNOVATION IN RHODE ISLAND
We believe the new Social Enterprise Greenhouse Hub is not only THE
place for social innovation, but also a game changer for Rhode Island’s
economy. Located in Providence’s Jewelry District, the space is more than
home base for our team -- it houses the desks and offices of over 30 of
the region’s most innovative businesses!
Join us as a member and TOGETHER we will continue to transform
Rhode Island into the regional leader of impact entrepreneurship.
Members have access to a productive workspace, collaborative network,
programming, and events, including “Yoga Wednesdays,” a monthly
Community Table with Babson University, weekly workshops, and more.
8
Brown And SEG:
A Win-Win Partnership for Impact
brown has been a partner since the 1st seeed conference
Brown University and Social Enterprise Greenhouse are strategic partners
in activating and supporting a strong social innovation community in
Rhode Island. In addition to co-organizing the SEEED conference, we have
teamed up to develop and launch a unique blended learning Accelerator.
Brown hosts the curriculum on its online learning platform, while SEG
offers face to face workshops, coaching and advising to high potential
social entrepreneurs. Sixteen ventures recently graduated from our 2015
cohort, of which two are led by Brown students and one by a recent alum.
Most recently, Brown and SEG have partnered up to launch and grow
the new Social Enterprise Greenhouse Hub, located in the Brown-owned
building at 10 Davol Square. Brown built out the space to house several
offices, desks and an open community hang out space that serves as the
place for the growing social enterprise movement in Rhode Island.
9
EVENT SCHEDULE | FRIDAY APRIL 24TH
BREAKOUT SESSION TRACKS
Diversity in the Impact Field
Early Stage Venture Development
Effective Communication
TIME
Innovative Financing and
Engagement Strategies
Keynotes & Conversations
Later Stage Venture Development
EVENT
Leadership
Social Innovation in
the Food Industry
Universities and Businesses
as Change Agents
LOCATION
8:00am
Registration & Breakfast
Alumnae Hall Auditorium
8:30am
Plenary: Welcome & Opening Remarks
Honorable Jack Reed, US Senator for Rhode Island
Honorable Gina Raimondo, Rhode Island Governor
President Christina Paxson, Brown University
Session Leads: Kelly Ramirez, SEG; Alan Harlam, Brown University;
Gabriela Gonzalez, SEEED at Brown; Cameron Keegan, SEEED at Brown
Alumnae Hall Auditorium
9:00am - 10:00am
Plenary: Building the Ecosystem: Breaking Down Sector Silos
Margot Rogers, The Parthenon Group
Rink Dickinson, Founder, Equal Exchange
Gus Schumacher, Wholesome Wave
Session Lead: Michael Allio, Allio Associates
Alumnae Hall Auditorium
10:00am - 10:30am
Break & Travel Time
10:30am - 12:00am
Role of Business in Social Change
Session Lead: Amy Gallo, Harvard Business Review
Alumnae Hall
Auditorium
10:30am - 12:00am
Creating a Lexicon for Good
Session Lead: Matt DeMaio, DeMaio Communications
Alumnae Hall
Crystal Room
10:30am - 12:00am
Culture Hacking
Session Lead: Garance Choko, Innovators Without Borders
Faunce House Kasper
Multipurpose Room
10:30am - 12:00am
Innovations in Social Venture Financing
Session Lead: Andrew West, Progression Capital Advisors
Hillel Social Hall
10:30am - 12:00pm
Navigating Social Enterprise Legal Structures
Session Lead: Christopher Marston, Exemplar Law
Flatbread Pizza Company
161 Cushing Street
(nearby off-campus venue)
12:00pm - 1:30pm
Lunch
SEEED Summit Tent or
Kasper Multipurpose Room
in Faunce House
12:00pm - 1:30pm
Lunchtime Keynotes
Systems Thinking: Garance Choko, Innovators without Borders
Alexa Clay, The Misfit Economy
12:00pm -3:30pm
Buy with Heart Marketplace
1:00pm -3:30pm
Sponsor Expo
10
Faunce House Kasper
Multipurpose Room
SEEED Summit Tent
Salomon Lobby
EVENT SCHEDULE | FRIDAY APRIL 24TH
TIME
EVENT
LOCATION
12:00pm - 3:30pm
SEEED Coaching
See Page 5 for full list of Coaches
1:30pm - 2:15pm
Plenary: The Power of Local
Judy Wicks, White Dog Cafe
Michelle Long, Executive Director, BALLE
Session Lead: Dan Levinson, Main Street Resources
Salomon 101
2:15pm -3:00pm
Plenary: The Etsy Story
Matt Stinchcomb, Etsy
Salomon 101
3:00pm -5:00pm
Coffee Break
3:30pm -5:00pm
Impact Investing
Session Lead: Dan Levinson, Main Street Resources
3:30pm -5:00pm
Leveraging Technology
Session Lead: Mary Jo Kaplan, Loomio
3:30pm -5:00pm
Conscious Consumerism
Session Lead: Sarah Wilbanks, UNICEF USA
Wilson 302
3:30pm -5:00pm
Women as Drivers of Social Change
Session Lead: Lisa Churchville, LGC Advisors
BERT 015
3:30pm -5:00pm
Social Innovation in Higher Education
Session Lead: Erin Krampetz, Ashoka University
List Art Building 120
3:30pm -5:00pm
Measuring Impact
Session Lead: Julie DiBari, The Capacity Group
Metcalf Research
Building Friedman
Auditorium
3:30pm -5:00pm
Building Effective Local Ecosystems for Food
Session Lead: Courtney Bourns, Kendall Foundation
3:30pm - 5:00pm
Shared Gifting and the RSF Pricing Meeting
Kelley Buhles, RSF
6:00pm - 10:00pm
SEEED Social at the WaterFire Arts Center
SEEED Summit Tent
SEEED Summit Tent
Salomon 001
Building for Environmental
Research and Teaching
(BERT) 130
List Art Building 110
Solomon 003
Waterfire Arts Center
475 Valley St.,
Providence RI
11
EVENT SCHEDULE | SATURDAY APRIL 25TH
TIME
EVENT
LOCATION
Faunce House Kasper
Multipurpose Room
7:30am - 8:30am
Yoga
8:30am - 9:00am
Registration & Breakfast
8:30am - 9:00am
Plenary: What Social Enterprises Can Learn From Google
Rod Collins, Optimity Advisors
Salomon 101
9:00am - 9:05am
Plenary: Welcome Back to SEEED
Mark Marosits, Worldways Social Marketing
Salomon 101
9:05am - 9:35am
Plenary: United States Secretary of Labor Thomas E. Perez
Session Lead: Ken Barrette, Optimity Advisors
Salomon 101
9:40am - 10:45am
Plenary: Self Care for the Social Entrepreneur
Vanessa Weiner, ResilientKids
Salomon 101
9:45am - 10:45am
Plenary: Building an Effective Impact Ecosystem
Jim Schorr, Social Enterprise Alliance
Cheryl Heller, School of Visual Arts & CommonWise
Tony Tolentino, Blackstone Charitable Foundation
Ben Knight, Loomio
Linda Miller, American Public Media
Session Lead: Lorne Adrain, Northwestern Mutual
Salomon 101
10:45am - 11:00am
Break
11:00am - 12:30pm
Storytelling
Session Lead: Raina Fox, Swearer Sparks
BERT 130
11:00am - 12:30pm
Community Led Innovation
Session Lead: Aaron Tanaka, Boston Impact Initiative
BERT 015
11:00am - 12:30pm
Adaptive Leadership
Session Lead: Ashley Zwick, Columbia University
Wilson 102
11:00am - 12:30pm
Local Food Access & Affordability: Can they Coexist?
Session Lead: Erica Dorn, Bernoulli Finance
Wilson 302
11:00am - 12:30pm
From Idea to Launch
Session Lead: Ben Simmons -Telep, reSET
12
Salomon Lobby
Salomon Lobby
Salomon 001
EVENT SCHEDULE | SATURDAY APRIL 25TH
TIME
EVENT
LOCATION
12:30pm - 2:00pm
Lunch
SEEED Summit Tent
12:30pm - 2:00pm
Lunchtime Table Conversations
See Page 6 for full descriptions
SEEED Summit Tent
12:30pm - 2:00pm
SEEED Coaching
See Page for full list of Coaches
SEEED Summit Tent
2:00pm - 3:30pm
Design Thinking
Session Lead: Christopher Owen-Elia, Brown University
2:00pm - 3:30pm
Harnessing Local Buying Power
Session Lead: Sylvia Brown, Sylvia Brown Advisors
Salomon 001
2:00pm - 3:30pm
Entrepreneurial Philanthropy
Session Lead: Dan Levinson, Main Street Resources
BERT 130
2:00pm - 3:30pm
Food and Nutrition
Session Lead: Gemma Gorham, Rhode Island Public Health Institute
Wilson 301
2:00pm - 3:30pm
Mastering, Managing and Measuring the Digital Future of Social Enterprise
Session Lead: Mark Marosits, Worldways Social Marketing
Wilson 302
2:00pm - 3:30pm
Peer Learning Groups for Social Entrepreneurs
Session Lead: Scot Jones, Groov-Pin
Wilson 102
2:00pm - 3:30pm
Pay for Success
Session Lead: Mark Tracy, Cargill
Wilson 101
3:30pm - 3:45pm
Coffee Break
3:30pm - 4:45pm
Travel Time
3:45pm - 4:45pm
Plenary: Social Enterprise: Optimism for the Future
Brickson Diamond, Executive Leadership Council
Anjali Kumar, Warby Parker
Session Lead: Alan Harlam, Brown University
BERT 015
Salomon Lobby
Salomon 101
13
PANEL DESCRIPTIONS
friday april 24th | morning sessions
role of business in social change
Universities and Businesses as Change Agents
Our world faces unprecedented challenges that cannot be solved by social enterprise alone. Capital markets and corporations are
critical in transforming these challenges into opportunities.This session features new approaches that are enabling businesses
to do well and do good.
PANELISTS: Diana Echevarria, Newman’s Own Foundation; Amy Blitz, Babson University; Matt Kaplan, PeaceLove Studios;
Lauren Bettencourt, Alex & Ani; Wendy Gordon, PIPs Rewards ; Chris Testa, UNFI-Blue Marble Brands
creating a lexicon for good
Effective Communication
Communicating about social enterprise and impact can be a challenge. There is no widely accepted definition for a social enterprise
and we still do not have language that is accessible to a broader audience. This panel features communication experts working
to tackle this challenge.
PANELISTS: Alec Beckett, Nail; Tony Vengrove, Miles Finch Innovation; Rodney North, Equal Exchange;
Linda Miller, American Public Media; Mike Kiernan, Middlebury College
CULTURE HACKING
Later Stage Venture Development
Culture hacking requires asking the right questions and understanding how social and cultural norms influence group behavior.
This session will explore ways to create new societal structures on the individual, institutional, and cultural levels.
PANELISTS: Alexa Clay, The Misfit Economy; Nathan Schneider, The Row Boat; Gary Chou, The Orbital
innovations in social venture financing
Innovative Financing and Engagement Strategies
As the field of social enterprise continues to grow, so do the capital needs of the field. There is an increasingly robust capital continuum
for impact, and new innovations are continually emerging. Learn about some of the most innovative approaches to investing in impact.
PANELISTS: Drew Tulchin, UpSpring ; Alan Martinez, Root Cause; Amy Cortese, Locavesting; Alice Maggio, Schumacher Center
for New Economics; Michael Swack, University of New Hampshire
navigating social enterprise legal structures
Later Stage Venture Development
For-Profit? Nonprofit? Something in between? Join experts in corporate structuring to discuss the spectrum of social enterprise legal
structures and their implications for funding, tax incentives, partnerships, and more.
PANELISTS: Karyn Osinowo, Karyn Osinowo Law Offices; Jessie Banhzal, Green City Growers James Woulfe, reSET;
Ken Merritt, Merritt & Merritt & Moulton
friday april 24th | afternoon sessions
Impact Investing
Innovative Financing and Engagement Strategies
Impact investing is one of the fastest growing niches within the overall investing arena. Driven by investors’ growing desire to align
financial decisions with values, nothing short of a transformational disruptive “movement” is building. Discuss the causes and status
of this movement with leading impact investors.
PANELISTS: Jon Aram, Next Street; Paul Hilton, Trillium Asset Mangement; Amit Sharma, Empowerment Capital;
Ken Merritt, Merritt & Merritt & Moulton; Julie Shea, Root Capital
14
PANEL DESCRIPTIONS
leveraging technology
Later Stage Venture Development
By leveraging technology, social enterprises can access new audiences, scale their projects, evaluate their programs and create
new products and/or services.Come and learn about how several social entrepreneurs are using technology to achieve social change.
PANELISTS: Miriam Altman, Kinvolved; Eric Bai, TextUp; Nathaniel Manning, Ushahidi
conscious consumerism
Innovative Financing and Engagement Strategies
Switching to Fair Trade products ensures that what you buy was not touched by slave or child labor, and can help to reduce the
demand for human trafficking. In this workshop, you will learn about how Fair Trade impacts communities on the ground.
Workshop participants will develop action plans to help make their own schools or towns Fair Trade.
SESSION LEAD: Sarah Wilbanks, UNICEF USA
women as drivers of social change
Diversity in the Impact Field
Unlike traditional entrepreneurship, women are leading the field of social entrepreneurship. Hear from leading female social
entrepreneurs and learn what drove them to pursue careers where they can do well and do good.
PANELISTS: Stacy Cordeiro, Boston Center for Community Ownership; Priya Samant, Earthfrendz; Leslie Montie, WildTree;
Rosie Gallant, reSET; Kim Anderson, Ava Anderson Non Toxic
SOCIAL INNOVATION IN HIGHER EDUCATION
Universities and Businesses as Change Agents
The challenges of the 21st Century are pushing universities to rethink the way they engage students as the leaders of tomorrow.
This session will feature new approaches and models being used by higher education institutions in response to increasing
demands for social innovation.
PANELISTS: Catherine Collins, Vermont Technologies; Yusi Turell, University of New Hampshire; Rishi Moudgil, University of Michigan;
Jay Friedlander, College of the Atlantic
measuring impact
Later Stage Venture Development
The need to effectively demonstrate impact as a social enterprise is critical in our increasingly data-driven world. Social enterprises
are challenged with measuring their social impact with limited resources. This session will explore ways enterprises can measure
their impact and how they can overcome challenges along the way.
PANELISTS: Susan Zoll, Murray Zoll & Associates; Kathryn Murray, Murray Zoll & Associates; Sylvia Maxfield, Providence College;
Christopher Brechlin, Blueprint for Impact; John Read, Tri-County Cradle to Career Collaborative
BUILDING EFFECTIVE LOCAL ECOSYSTEMS FOR FOOD
Social Innovation in the Food Industry
What does it take to run a successful social enterprise in the food space? The food sector has many idiosyncrasies, among them
policy and regulation, market timing, and access to funding. Learn about key stakeholders in a local food ecosystem and how they
can support entrepreneurs.
PANELISTS: Ken Ayars, RI Division of Agriculture; Sheri Griffin, Farm Fresh RI; Betsy Santarlasci, Hope & Main;
Nessa Richman, Farm to Institution New England; Alex Linkow, Fair Food Network
Shared Gifting and the RSF Pricing MeetiNG
Shared Gifting is a model of grantmaking that gives decision making authority over grant funds to the non-profit organizations in a
Shared Gifting circle. By moving control of grant funds from the donor to the organizations receiving funding, trust, accountability, and
reciprocity are created. The RSF Pricing meeting provides an opportunity for RSF transaction stakeholders to make their needs visible to
each other, and determining an interest rate beneficial for both investors and borrowers.
SESSION LEAD: Kelly Buhles, RSF
15
PANEL DESCRIPTIONS
SATURDAy april 25th | morning sessions
STORYTELLING
Effective Communication
Tackling the most challenging social problems often requires changing the conversation around how a problem is defined and
how it can be solved. Join a panel of storytellers to learn how they are raising awareness and inspiring engagement through story.
PANELISTS: Amy Cortese, Locavesting; Mel Rainsberger, They’re Using Tools!; Jori Ketten, 186 Carpenter
community led innovation
Diversity in the Impact Field
Community led innovation combines the principles of human-centered design thinking and grassroots social change to empower
communities. Join a panel of individuals who are working successfully with the communities they serve and learn about the
strategies that helped get them there.
PANELISTS: Alexa Clay, The Misfit Economy; Peter Pinchot, EcoMadera; Iain Gordon, EcoMadera; Taylor Conger, Echoing Green;
Maxine Bédat, Zady; Catherine Collins, Vermont Technologies; Gabe Cabrera, Digital Promise
adaptive leadership
Leadership
Leaders often face choices in times of uncertainty when there are no clear answers. It takes an adaptive leader to make systemic
change by challenging the status quo. Join a panel of adaptive leaders in the social enterprise space to learn about how they took
their organizations to the next level.
PANELISTS: Meghan Hughes, Year Up; Robin Pendoley Thinking Beyond Borders; Andy Posner, Capital Good Fund;
Joseph Hearn, Advanced Remarketing Services; Jeff Carter, Digital Promise
Local food ACCESS & AFFORDABILITY: CAN THEY COEXIST?
Social Innovation in the Food Industry
Too often we hear that “people are being priced out of a healthy diet!” But how do you increase access to affordable,
locally produced wholesome food? Learn about social enterprise models that are working to balance access and affordability.
PANELISTS: Ellen Cynar, City of Providence; Greg Watson , Schumacher Center for New Economics; Monique Bosch, Green Village
Initiative; Gemma Gorham, Rhode Island Public Health Institute
from idea to launch
Early Stage Venture Development
Do you have an idea for a venture, but no clue on where to start? Launching a venture can seem like a daunting process when you are
first starting out, but many other entrepreneurs know exactly how you feel. Come and join a panel of social entrepreneurs to listen to
their stories of “failure” and lessons from the field.
PANELISTS: Amelia Friedman, Student Language Exchange; Davis Smith, Cotopaxi; Matthew Guidarelli, Harvard Innovation Lab;
Katherine Lucey, Solar Sister
SATURDAy april 25th | afternoon sessions
design thinking workshop
Early Stage Venture Development
The principles of design thinking can be applied to challenges faced by non-profit leaders, entrepreneurs, and businesspeople on
a daily basis. Participate in a discussion where you explore how human-centered design can help create innovative solutions to
complex social problems.
PANELISTS: Cheryl Heller, School of Visual Arts & CommonWise; Cynthia Poon & Maeve Jopson, Increment;
Garance Choko, Innovators without Borders;Tino Chow, Swappy Labs
16
PANEL DESCRIPTIONS
Harnessing Local Buying Power
Universities and Businesses as Change Agents
Social enterprises need large stable customers to grow and scale their impacts. Learn how anchor institutions such as universities
and hospitals can drive social change through their purchasing decisions. Hear from experts in the field about communities that are
spurring their local economies through anchor partnerships.
PANELISTS: Steve Dubb, The Democracy Collaborative; Dana Pancrazi, Heron Foundation;
Gabriel Mandujuano, Wash Cycle Laundry Inc.; Susan Witt, Schumacher Center for New Economics
Entrepreneurial Philanthropy
Innovative Financing and Engagement Strategies
Entrepreneurial philanthropy = trying new and impactful strategies for doing good. This usually involves an individual or foundation
employing all their resources, abilities, and energy to be a game-changer for an organization or cause. Engage with leading innovative
philanthropists on this emerging and powerful movement.
PANELISTS: Kim Anderson, Everhope Foundation; Jessica David, Rhode Island Foundation; Lorne Adrain, SEG
Food and Nutrition
Social Innovation in the Food Industry
Obesity rates in the U.S. are on the rise – in 20 states, a third of adults are obese. The widespread availability of nutritional guidelines
has done little to address the problems of overeating and poor dietary choice. Learn about how social entrepreneurs are addressing
this critical challenge.
PANELISTS: Mackenzie McAleer, Arise; Renee Giroux, Nourishing Plants; Lauren Nocera, Thundermist Health Center;
Kim Gans, Brown University
Mastering, Managing and Measuring the Digital Future of Social Enterprise
Effective Communication
We will take you through our Social Impact Pyramid to help you master, manage and measure the digital future as it applies to your
enterprise. We will share our comprehensive step-wise approach to getting the most measureable impact out of your digital presence
and maximizing your online opportunities. Apply the principles covered, interactively, in this workshop as we take you through your
own Social Impact Workbook.
PANELISTS: Mark Marosits, Worldways Social Marketing; Julianna Lagno, Worldways Social Marketing
Peer learning groups for social enterprise
Leadership
Leading a social enterprise can be lonely. Being able to turn to a group of peers can be an exceptional resource. This panel
will explore experiences with various forms of peer-to-peer support for leaders of social enterprises and non-profits, and explore
sounding board dynamics and coach/mentor approaches.
PANELISTS: Kathy Cloutier, Dorcas International Institute; Elaine Mintz, Fairfield County Community Foundation;
Hannah Mellion, Farm Fresh RI; Amy Erickson, Capacity for Good
PAY FOR SUCCESS FINANCING
Innovative Financing and Engagement Strategies
Pay For Success (PFS) financing contracts are popping up in dozens of cities, counties and states across the country, and are
creating the next generation of public/private collaborations to address critical social challenges. This session will explore the latest
developments in PFS financing and contracting.
PANELISTS: Danielle Cerney, Harvard SIB Lab; Tracey Hsu, Social Finance; Marcia Chong, Third Sector Capital Partners
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SOCIAL ENTERPRISE GREENHOUSE IS GRATEFUL FOR THE SUPPORT OF:
SUPPORTERS
SILVER SPONSORS
COPPER SPONSORS
FUNDER
18
LEAD SPONSOR
GOLD SPONSOR
BRONZE SPONSORS
Let one of the most experienced
agencies in social marketing, health
and behavior change in the world help
get your big idea across the finish line.
marketingsocialimpact.com
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20
21
A new fund in formation that will provide capital
and strategic partnership to growing local companies
committed to the Rhode Island community.
SEEED participants are
grateful for scholarship
underwriting from the
Initiative for Nonprofit
Excellence at the Rhode
Island Foundation.
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ADVISING ON
INVESTMENTS IN
THE EMERGING
MARKETS
IT TAKES AN ECOSYSTEM
Social Enterprise Greenhouse (SEG) is the main curator of the SEEED Summit.
SEG is a growing network of business and community leaders that is creating
positive social and economic impacts by supporting social entrepreneurs with
the tools and networks that they need to thrive.
LEARN MORE at segreenhouse.org
FOLLOW US on Facebook and Twitter @segreenhouse
SEEED at Brown is a student team that not only aims to support Brown’s social
enterprise ecosystem, but also the national social enterprise ecosystem through
the SEEED Summit. SEEED at Brown is comprised of ten Brown and RISD
undergraduates with interests ranging from industrial design, public policy,
literary arts, international relations, molecular biology, and slavic studies. The
team of ten has worked all year long to develop and plan the SEEED Summit.
Their work wouldn’t be possible without the help of volunteers who make the
weekend run smoothly.
Worldways Social Marketing is a full service agency with global reach,
exclusively serving the needs of social ventures, non-profits, and other social
purpose organizations. A pioneer of the field of social impact marketing,
Worldways has worked with over 150 distinguished client organizations,
successfully accelerated the adoption of brands, beliefs, and behaviors that
are good for individuals and their communities. Worldways was founded as
a social enterprise, and supports SEEED as part of its mission to fuel the
social enterprise movemement on a global scale.
CONNECT with Worldways at marketingsocialimpact.com
FOLLOW US on Facebook and Twitter @worldways
The Social Innovation Initiative at Brown, a program of the Swearer Center
for Public Service, believes that great minds think differently. We support
students to explore social innovation in a number of ways including funding,
intensive skills training, and advising needed to build powerful ventures; courses
that help students develop a dynamic understanding of social innovation;
campus groups dedicated to social innovation and entrepreneurship; and
connections to professional experiences, fellowships, and funding that prepare
students to lead in their lives after Brown. All of this work is made possible
through strong partnerships across campus and a powerul network of
changemakers countributing to social impact ventures around the world.
LEARN MORE at brown.edu/socialinnovation
FOLLOW US on Facebook and Twitter @SII_Brown
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Rochambeau
House
building locations
111
Brown
Street
Champlin
Hall
Miller
Hall
Metcalf
Hall
Machado House
4
New
Pembroke
Dorms
1
CUS
Morriss
Hall
Pembroke Campus
Verney-Wooley
Dining Hall
alumnae
hall
Smith-Buonanno
Hall
CUSHING STREET
conference buildings highlighted in blue
Wooley
Hall
Emery
Hall
First Church of
Christ Scientist
Pembroke
Hall
West
House
REET
MEETING ST
Sidney E. Frank Hall
for Life Sciences
BROWN
STREET
RE
PROSPECT ST
REET
ET
Sharpe
House
ANGELL
Urban
Environmental
Lab
70 Brown
Street
LLEY 68 1/2
FONTES A
Brown Street
Mencoff
Hall
Hope
College
REET
Van Wickle
Gates
er
salomon
center
University
Hall
COLLEGE STREET
Sayles Hall
SEEED Summit
Tent (Main Green)
hall
wilsont ada
(no )
Slater
Hall
Rockefeller
Library
Wilbour
Hall
B
24
N
ST
E
Faculty
Club
i
t l
Science
Librar
metcalf research building
Lyman Hall
Soldier's
Arch
Ruth J. Simmons
Quadrangle
Lincoln
Field
Building
Maxcy
Hall
Littlefield
Hall
Gardner
House
Caswell
Hall
MacM
H
Hegeman
Hall
St. Stephen's
Church
Nicholson
House
67
George
Street
20
Maddock
Alumni
Center
26
K
H
Sears
House
TREET
Horace
Mann
E
Hunter
Psychology
Lab
ET
ET
Shirley
Miller
House
ng (BERT)
GEORGE STRE
GEORGE STRE
MAGEE
25
George
Street
John Carter
Brown Library
Rhode Island
Hall
Lippitt
94 House
Waterman
and Teachi
nmental Research
Building for Enviro Plant
Robert '62 Campus Cent
Manning
Hall/Chapel
PORTAL
TUNNEL
Norwood
House
STREET
faunce house / Stephen
The
Walk
(South)
FONE
REET
Front
Green
Walter
Hall
Churchill
House
169
Angell
Street
Hemisphere
Building
R ER ST
THAY
Carrie
Tower
PROSPECT ST
Gerard
House
Prospect
House
J. Walter
Wilson
Partridge
House
70
Waterman
St t
Street
WATERMAN
STREET
8 Fones
Alley
Robinson
Hall
BROWN
CorlissBrackett House
STREET
REET
REET
Bookstore
THAYER ST
Peter B.
Green
House
ANGELL ST
John
Hay
Library
Brown
Office
Building
Granoff
Center
The
Walk
(North)
REET
OLIVE ST
Hillel house
list
art
building
D
E U C LI
OLIVE ST
ACE
Blistein
House
Sidney E. Frank Hall
for Life Sciences
GrimshawGudewicz
Medical Building
Bio-Medical
Center
Wayland
House
Wayland
Arch
Sharpe
Refectory
Hughes Court
Wriston
Quad
E
Marcy
1
Th
St