Medical Tourism in the Philippines

Investing in
By Century Properties
March 2011
Table of Contents
I.
The rise of Medical Tourism
A. Global Figures
B. MT in Asia
C. MT in the Philippines
II. Medical facilities in the PHL
III. Century Properties
IV. Centuria Medical Makati
A. Features
B. Benefits
C. Communications plan
V. Summary
The rise of Medical Tourism
Global Figures
US$ 2 trillion
Health & wellness industry in 2010
US$ 2.6 billion
Medical tourism industry in 2010
US$ 100 billion
Projected record for medical tourism revenues in
2012
780 million
Projected number of medical tourists in 2012
Medical Tourism
(Global Traffic – McKinsey Quarterly Report)
Medical Tourism in Asia
• Medical centers in Asia are drawing overseas patients
because of top-notch doctors, low cost procedures, hightech equipment and high-quality patient care.
• Countries such as Thailand, Singapore, India, the
Philippines, South Korea and Malaysia see a combined
1.3 million tourists each year for medical treatment with
an annual increase of about 20 to 30 percent.
• This move is expected to contribute at least US $4 billion
in revenues by 2012 to the Asian medical tourism
industry and US $40 billion globally.
Source: Medical Tourism Magazine, October 2007
Medical Tourism in the Philippines
• The Philippines has likewise sought to offer
premium medical services at an even more
affordable rate.
• Some Philippine private hospitals have gained
fame across the region and are attracting
patients from the surrounding areas. Many
medical tourists come here to seek eye,
dental, and cosmetic surgery treatments.
Price Comparison:
Medical Services in Asia vs. the Philippines
Hospitals
Treatments
Post-treatment options
Taiwan
Shin Kong Wu Ho-Su
Memorial.; National Taiwan
Univ. Hosp.; Taipei Medical
Univ.-Shuang Ho Hospital
Joint replacement; Cardio
surgery; Liver transplants;
Cranio-facial recon.; Obesity
treatment
Beito Hot Springs
Sun Moon lake
Ali Mountain
Taroko National Park
Thailand
Bumrungrad In’tl
Bangkok Hospital
Samitivej Hospital
Plastic surgery; Dental
care/treatment;
Cardiac/orthopaedic surgery;
gender re-assignment
Medical spas
Destination spas
Day spas
Mount Elizabeth Hospital;
Raffles Hospital; National
Univ. Hospital
Laboratory & rehab services;
gamma knife treatment;
hand/re-constructive
microsurgery
Health & wellness spas
Makati Medical Center; St.
Luke’s Hospital; Asian Hosp.
& Medical Suites; Medical
City
Nuclear medicine; extracorporeal shockwave
lithotripsy; sleep disorder
evaluation; memory
enhancement program
Destination Spas in various
islands; hot springs; beach
destinations; eco-tourism
destinations
Gleneagles Intan Medical
Centre; Pantai Hospital Kuala
Lumpur
Joint replacement; bariatric
surgery; spinal surgery;
neonatal intensive care
Spa treatments and traditional
therapies
Indraprastha Apollo Hospital;
Fortis Escorts Heart Inst.
Cardiac surgery; IVF
procedures; knee
replacements
Ayurveda spa resorts
Singapore
Philippines
Malaysia
India
Source: Reader’s Digest, March 2011
Health checkup
average cost
US$ 669
US$ 500
US$ 497
US$ 480
US$ 392
US$ 90
Price Comparison:
Medical Services in Asia vs. the Philippines
The Main Attraction for medical travelers
1. Affordability
A rhinoplasty, or noselift: $8,000 in the US vs $1,200 in the PHL
*In-demand medical sevrices and procedures at a fraction of the
cost: Cosmetic and plastic surgery, dermatology, weight loss surgery,
ophthalmology and dentistry
2. Quality medical care, and the competence and compassion of
Philippine medical practitioners
-Filipino doctors and other medical practitioners are highly in demand
abroad
-Many doctors received the best medical training at home and abroad
-Nurses and caregivers are renowned worldwide for their caring and
friendly attitude.
3. Beautiful tourist attractions. Visitors can have 2 days of medical
treatment or procedure and spend 5 days in the beach, a spa, or a
farm resort to detox, rest and unwind.
Source: Planet Philippines, January 2010
The Philippines: Emerging medical tourism player
Up to 90%
Savings that medical tourists in the Philippines can enjoy
compared to Western or neighboring Asian countries.
7,000 tropical islands
For medical travelers to enjoy after their treatments
Most affordable
Quality hotel accommodations and cost of living in Asia.
Most nurturing
Filipino doctors and nurses, who are the most soughtafter medical and health care practitioners in the world.
Tourist-friendly
Filipinos, who are fluent in English and are hospitable.
Drivers/Key Motivators
(Medical Tourist)
Medical Facilities in the Philippines
• No significant new supply of clinic spaces for wellness and
medical practitioners
• No new outpatient facility to serve the expected 1 million
medical travelers arriving in the country by 2015
Outpatient care is the fastest growing segment of
healthcare, and accounts for two thirds of healthcare
spending.
—McKinsey & Company’s McKinsey Global Institute
Century Properties
• Pioneered the medical arts buildings concept in the
Philippines with Medical Plaza Makati (1996), Medical
Plaza Ortigas (1998) and the medical arts component
of the Asian Hospital Medical Suites
• Founded in 1986 by Amb. Jose E.B. Antonio, Century
Properties has earned the reputation of being one of
the Philippines’ leading real estate companies.
• 25 years of experience in property development,
sales and management.
• One of the top 5 companies in residential real estate
sales in the Philippines
General Electric (United States)
• The fifth largest company in the United States
with revenues of US$183 billion
• One of the most admired companies in the world
• A “Built to Last” company
• Subsidiary GE Healthcare, a US$17-billion unit
of the General Electric company
• GE Healthcare is a leading expert in medical
imaging and information technologies, medical
diagnostics, patient monitoring systems,
performance improvement, drug discovery and
biopharmaceutical manufacturing technologies.
Powerful synergy for a new outpatient medical-IT centre
Developed by
In partnership with
OUTPATIENT MEDICAL BUILDING
Centuria Medical Makati
Centuria Medical Makati is a
$100-million world-class
outpatient medical-IT center that
will rise at Century City, Makati.
• Offers clinic spaces for doctors
and wellness practitioners
• Clinic Spaces: More than 460
• Floors: 27
• Location: Century City, Makati
• Architect: Broadway Malyan
• Advanced medical/diagnostic
equipment to be provided by
leading firm GE Healthcare
Floor Assignments
• Basement 1 to 4 – Parking slots with elevators and VIP
lift
• Ground floor
– Lobby and commercial floor
• Mezzanine
– IT and commercial floor
• 2nd to 6th floor – Parking slots with elevators and VIP
lift
• 7th to 8th floor – IT floor
• 9th floor
– Diagnostic/operating floor
• 10th to 26th
– Clinics
• 27th floor
– Clinics and recovery suites
• Roof garden
Unbeatable location – Makati, with a 3-million daytime
population
A true medical-IT centre
•Medical/diagnostics equipment, and best practice operational assistance from GE
Healthcare
Medical / Diagnostic Equipment
Magnetic Resonance Imaging (MRI)
Mammography
Ultrasound
CT scan
X-ray
Electronic Medical Records System (EMR)
Say goodbye to old filing cabinets as all clinics are connected to a central
information database of all Centuria Medical patients for easy access, retrieval,
updating and doctor referrals.
Picture Archiving Communication System (PACS)
Centuria Medical adapts a filmless, electronic archiving system for X-rays and
scans that allow faster retrieval, viewing and sending, easier viewing on a
computer screen, and a much improved diagnosis.
Patient Queuing System
Optional Accounting and Cashiering Services
An optional service for doctors or wellness practitioners who need to keep track of
payments and transactions with patients.
Unique healing environment
Centuria Medical Makati:
A leap towards advanced infrastructure
• Good infrastructure will lure more visitors and
medical patients to the country. With globally
competitive standards and equipment positioned
at a more affordable price range, healthcare in
the Philippines would be the top-of-mind for
travelers the world over.
Centuria Medical Makati:
Your practice made perfect
• CMM is one of the first techno-medical outpatient facilities
in the country to provide doctors with full clinic ownership.
No renting required; it’s an opportunity to own an asset.
• In addition, CMM’s partnership with GE Healthcare ensures
that only the latest in state-of-the-art technology,
diagnostics and treatment services is utilized, allowing
doctors to perform more efficiently and for patients to rest
easy.
• CMM advocates the use of the optional Electronic Medical
Records System (EMR) and a Picture Archiving
Communication System (PACS) for faster data retrieval
and organized record-keeping.
Added Benefits
• Aside from providing a central business location,
asset ownership and management services as
well as advanced equipment and facilities,
Centuria Medical Makati will also have a
sustained communications program that will
support the facility’s communications campaigns
as the top-of-mind, one-stop outpatient medical
center in the Philippines to both local and
international patients.
• This means that you can focus on your practice
and leave the time-consuming job of marketing
and destination-selling to us.
Communications Tools
•
Website (www.centuriamedical.com.ph) with customer assistance features
upon start of operations for travel assistance and medical tourism packages
Communications Tools
• Event participations, informative quarterly newsletters, and
brochures for patients and potential clients
Communications Tools
•
Continuous advertisements and editorial features about Centuria Medical
Makati, its services, medical facilities and medical tourism packages
Centuria Medical Makati – MOU Signing in New York, 2010
as witnessed by PHL President Benigno S. C. Aquino III
News
Groundbreaking – January 12, 2011
Century Properties broke ground for Centuria Medical Makati, the US$100-million medical-IT building that it is developing in partnership with GE Philippines Inc. at Century City in
Kalayaan Avenue, Makati. In photo are (from left) Department of Trade and Industry (DTI) Undersecretary and Managing Head of the Board of Investments Cristino L. Panlilio,
Makati Mayor Jejomar Erwin “Jun-jun” Binay, Century properties Independent Director Washington Z. SyCip, Department of Health (DOH) Sec. Enrique Ona, Century Properties
Chairman Jose E.B. Antonio, GE Philippines Inc. Country Manager Nilo Cruz for Healthcare and John Alcordo for Energy.
Closing Summary
Why the Philippines?
1. Affordability of quality medical care in the
country
2. Competence and compassion of Philippine
medical practitioners
3. Specialization in in-demand medical
services and procedures
Why Centuria Medical Makati?
1. A platform for in-demand outpatient care for both
local patients and medical tourists, from whom
doctors can continuously grow and sustain their
practice
2. Asset ownership at an unbeatable location
3. Advanced medical/diagnostic equipment provided
by GE Healthcare
4. Operational Efficiency with Century Properties’
sound management services
5. Sustained Communications Program for
awareness and marketing
To doctors and wellness practitioners:
CENTURIA is a perfect complement to your
existing clinic network, is an ideal location to
start a forward looking career, and is a logical
next step to a growing clinical practice.