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Presentation
Accessibility…….
Achievements, Challenges and
Solutions from an Industry Perspective
HiSoftware
Kurt A. Mueffelmann, President & CEO
Robert Yonaitis, Founder & CTO
Rod Bernabe, Product Manager
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HiSoftware Confidential.
Agenda
HiSoftware
Introduction / Update
Customer Successes
Accessibility Market Perspective
Product Solutions
Accessibility Kit for SharePoint
HiSoftware Commercial Offerings
AccVerify / AccMonitor
Compliance Sheriff
On-Line Accessibility Validator
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HiSoftware Confidential.
HiSoftware Overview
Founded 1998
4,000 world-wide customers
in 88 countries (inception)
Industry Leading Technical
Accessibility Solutions
Vendor
“Cynthia Says”
Over 15m users
Microsoft Accessibility
Partner
SharePoint
ATG
HP Web Governance
Multi-tiered Distribution
Channel
International Offices
USA / EU / AP
Worldwide Resellers
Consulting Services
Partners
Triple-digit growth in
Revenue
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
IRS
Challenges

HiSoftware’s
Solution




Benefits



Mandated to comply with Section 508
Thousands of content creators using a variety of development solutions to
build Web based content, including Microsoft Office
As many as 10,00 pages are updated each day with requirement for
accessibility testing
AccMonitor Federal Risk Management
AccVerify/AccRepair (user-driven interactive desktop solution)
Automated tools reduce testing time by as much as 500%
Provided Cost savings of $5.8m
Reports are easy to use and provide detailed and accurate information
needed to assure compliance
Solutions provide not only a reduction in costs but also provide a dramatic
improvement in compliance

Gateway
Challenges



HiSoftware’s
Solution
Benefits


Requirement that all Web site be accessible based on Section 508
guidelines
Broaden market opportunities
Maintain corporate well-being status
Reduce operational costs
HiSoftware Compliance Sheriff
On-demand

Achieved Federal guideline status through 508 compliance
 Ensured $120m revenue stream

Reduced web-monitoring costs through automation
Broadened market opportunities by up to 20%
Leveraged corporate citizenship status


California State University System (CSU)

CUS
Challenges



HiSoftware’s
Solution

HiSoftware AccMonitor Compliance Server (automated compliance
testing and monitoring)
HiSoftware AccVerify/AccRepair (user-driven interactive desktop
solution)

Consistent accessibility review and analysis, as well as a standard
format for feedback
Tool for both education and quality assurance – Operational Efficiency

Time saving features reduce cost of remediation

Ease of use – Reduced Cost

Benefits
Requirement that all Web site be accessible by April 2005, based on
Section 508 guidelines.
Highly Decentralized environment
Each campus is capable of setting up web servers and developing its
own web presence.
HiSoftware Accessibility Domain
Expertise
Professional Associations
W3C
Accessibility sub-committees (WCAG 1.0 / 2.0)
Web Security Context Working Group
Section 508 Technical Refresh Committee
Int’l Committee for IT Standards JTC on Accessibility
Int’l Accessibility Organization, SIDAR (EU) – Board of
Director
Guild of Accessible Web Designers (UK)
International Working Groups (2006/2007)
EU Ministerial eAccessibility Summit – Riga, Latvia
Sole Accessibility technology invitee
EU eAccessibilty Forum in Paris w/BrailleNet (Fr)
Accessibility Testing at EU Parliament
Invited presenter – “Embedding Accessibility in Mainstream
ICT”
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Accessibility Requirements
Expand through Growth of Web
How do I expand my market presence
through the web?
How do I avoid litigation surrounding web
accessibility
How do I increase visitors trust through
brand consistency and messaging?
Is my website Trustworthy?
Is my website functioning at peak
efficiency or is there broken links, slow
pages, dated information?
How do I Increase Corporate
Responsibility?
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Changing Marketplace
Changing Compliance Standards
WCAG 2.0 / Section 508 Refresh
Custom Requirements
Lawsuit Exposure
Proliferation of Web
Dynamic and Expanded Content
Increased Transaction Levels
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International Accessibility
Standards
United Kingdom
• UK Disability Rights
Commission recently
invoked national law
requiring all public website
meet accessibility
requirements
• UK Disability
Discrimination Act of 1995
Canada
• Common Look & Feel Law
Japan
• E-policy for IT
United States
• Americans with Disabilities
Act (ADA)
• Section 225 of the
Telecommunications Act
• Sections 504 & 508 of the
rehabilitation Act
• Workforce Investment Act
of 1998
• Assistive Technology Act
of 1998
Europe
• EU announces 2003 “Year
of Person with Disabilities”
and commits web
accessibility policy for
member states
• European Union Public
Policy for Web and “EInclusion”
Australia
Emerging
Markets
Brazil and China - We are
watching these new markets
closely.
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• Disability Discrimination
Act
Audiences –
Who’s Responsible
Executive Management
Compliance Officers & Departments
IT
Marketing Departments
User Experience
Application Developer
Web Developer
Web Content Provider
Quality Assurance Engineers
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Goal of End to End Accessibility
Enable customers to achieve website accessibility
compliance
Simplify end-user tools for accessible content
creation, editing and approval.
Integration into developer environment to check for
conformances in the template and website
development stage.
Reduced IT cost and manpower in development and
maintenance
Leverage internal skill sets for developers,
administrators and end-users.
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Methodology
Build Compliance into Development Life-Cycle with
Desktop Solution
Identify/resolve content compliance issues at the time of content creation,
Test both Transactional and Static Content
Integrate into Development Environment or Content Mgmt System using
HiSoftware’s open-API.
Audit Content & Quality Monitoring Server Solution
Ensure that Corporate and Regulatory Standards for Web Content are
adhered to within the organization.
Provide a Global Audit of Web Content Compliance status on a
scheduled basis and send reports to the proper stakeholders.
Offers Audit/Historic view for measuring progress
Repeatable Process
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Collaborative Work Flow for
Compliance
Joe, who is of legal
counsel, receives
regular updates on
compliance for
content and web
governance as a
user of SharePoint
Sherriff
Rob, an Executive,
uses AccMonitor to
run scheduled
reports. He is
responsible content
and regulatory
compliance for the
entire Web site.
Tom, a Web
developer, uses
AccRepair for
SharePoint
Designer. He
AccMonitor
AccVerify/Repair
Compliance Sherriff
On-Line AccValidation
benefits from
automatic repairs, and
also performs some
repairs manually.
Rebecca manages
the QA team. She
tests all the pages
in batch using
AccVerify.
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Sue, content
provider, updates
content through the
MOSS web console).
She uses SharePoint
Tester.
Accessibility Solution Requirements
Educates organizations on Compliance issues
Developers, Content Providers, Business Owners etc.
Audits thousands of Web Pages
Regulatory Requirements
Accessibility, Privacy and Security Exposure
Brand Risk and Potential Litigation
Enforces Specific Content Standards
How do you know which groups are meeting their requirements?

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Measures for Standards

How does you know if sites meet standards?

Are sites meeting customer experience requirements?
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Accessibility Messaging Points

Lessen Risk Management Exposure
 Regulatory compliance
 Lawsuit avoidance

Increase Social Awareness and Corporate
Responsibility

Broaden Market Opportunities
 New customers
 Increase customer confidence & trust
 Consistency
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Product Solutions
Microsoft Alliance
Accessibility Kit for MOSS ’07
HiSoftware MOSS end-to-end
AccMonitor / AccVerify / AccRepair
Compliance Sheriff
On-line Validation Tool
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Microsoft Partnership Initiatives
ISV since 1998
Product Involvement and Integration
Accessibility Kit for SharePoint (AKS)
Microsoft FrontPage Accessibility Checker
SharePoint Portal Server 2003 Accessibility Templates & Guidance
250,000+ Downloads
Microsoft Office
Microsoft SharePoint Designer / Expression / Visual Studio
VISTA
Internal Usage of Products
EMEA Microsoft.com Accessibility Monitoring
MSN.com Accessibility Monitoring
Microsoft-wide Accessibility
Sales & Marketing Alliances
Microsoft Public Sector – US FED
“Solution for On-line Accessibility for Content Management Server (CMS)”
Microsoft Accessibility Templates - Worldwide
Microsoft Accessibility
Microsoft Trustworthy Computing
Microsoft “Live” - tbd
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SharePoint Server (MOSS) 2007
A business productivity platform
optimized for the way people work
in the unstructured world
Familiar, consistent user environment
 Integrated business productivity capabilities
 Adaptive development platform
 Built for the enterprise

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SharePoint Growth
$800m Revenues – FY2007
MSFT’s Fastest Growing Product in History!
35% CAGR
84m Servers
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Key SharePoint Accessible Items
Use of Titles
Tables
Use of Color
Navigation
Alternative Text for non-text based elements
Absolute font size vs. relative font size
End – End solution for content monitoring &
reporting
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AKS Deliverables
The Accessibility Kit for SharePoint (“solution”) will have the
following release offering and schedule:
Accessibility Kit for SharePoint 1.0
1. Complete MOSS accessibility assessment and remediation
Enables the implementation of a WCAG 1.0 AA / Section 508 compliant
Internet facing websites and/or intranet portal
2. Update to Content authoring environment
Accessibility Kit for SharePoint 1.1
3. Update to collaborative environment within MOSS
Wikis & Blogs
Community Support
4. Creation, development, support and launch of Accessibility Kit for
SharePoint online community site for SharePoint customers and
partners.
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Overview
AKS is an add-on pack for MOSS 2007 that
provides accessibility and usability
enhancements for MOSS.
This is done through a series of updates to
CSS, Master pages and templates, and updates
to content rendered by Web parts through the
use of control adapters.
Phase I of kit addresses Internet and Intranet
publishing templates and Web sites. Phase II of
the kit addresses teamsites and collaboration.
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Master pages and templates
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Typical MOSS page
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Fonts are absolute by default in MOSS
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Apply AKS
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AKS masters change font size to relative vs
Absolute-now large is large
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Medium is medium
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Override default Styles with AKS Styles and
Images
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AKS StyleSheets in designer
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End to End Accessibility for
SharePoint – AKS / HiSoftware
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Three Easy Steps
1. Developer
2. Workflows
3. SharePoint Tester
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AccRepair for SharePoint
Designer
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AccRepair for SPD
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Test and Repair in SPD
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Accessibility Workflow for
SharePoint
HiSoftware extends the MOSS platform with a
combination of user driven interactive desktop
tools that allow content creators to build, test and
remediate accessible content with PC based
developer solutions
HiSoftware back end automated monitoring
solutions extend the MOSS platform through
unattended compliance testing and workflow
integration.
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Configuring the Workflow
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HiSoftware Check Accessibility Column
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Defining the Workflow
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The Site Collection Features
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Page Tester for SharePoint
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SharePoint Home
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SharePoint Web based Interface
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SharePoint Tester provides browser based
testing and reporting for content creators
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Report from the Tester
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HiSoftware Solutions
Accessibility Compliance Commercial Offerings
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Product Map
Accessibility Product Stack from HiSoftware
Developer
Content Creator
Core-Accessibility
Provides accessibility
improvements to through
content, web pages,
templates, etc
Allows content providers to
test and validate individual
pages on accessibility
through hosted test prior to
publication.
Basic Architecture
Accessibility
Content Accessibility
on per Page basis
Integrated Back-end
Accessibility
AccVerify & Repair
HiSoftware
PageTester
HiSoftware
AccMonitor
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Provides accessibility
monitoring for
organizations under 1,000
users through file testing
and issue identification.
Enterprise
Governance
identify what
is best
solution
Monitors, tests and
identifies compliancy
requirements for
accessibility, privacy, data
security through dashboard
scorecard and drill down
reporting in web-browser
environment.
Collaborative Workflow
and Scorecard
Reporting
HiSoftware
Compliance Sheriff
Compliance Sheriff
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Accessibility Audit Solution
Monitors all web properties to
identify accessibility issues
Interactive scripting feature
allows for dynamic content and
transactional monitoring
Collaborative workflow allows
management and content
developers to integrate fixes
and trends
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
Detailed Dashboard Reporting
Source code identification at
developer level for rapid fixes
Industry and Competitive
benchmarking
Multi-tiered licensing model
Executive Level Dashboard
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Cool Stuff
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Collaborative Workflow
Quick Drill Down to code level
Exact Line Number / HTML Source Code
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Checkpoints
View/Edit checkpoint definition within the one application
Groups/Subgroups for ease of administration/management
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Checkpoint customization
Allows for complex rules to be defined using pre-configured conditions, or using Regular
Expressions in the value fields.
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Views
Views let you combine charting, summary data and detailed tabular information about the results
from your scans. The preview automatically updates with live data as you select the various
options to customize your view
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Views – Executive Trend Analysis
Easily combine the results from multiple scans, or to restrict them to just the checkpoint categories that
interest you, you can plot historical data, showing how your site has improved over time:
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On-Line Validation
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On-line Accessibility Validation
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Simplified Reporting
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Source Level Reporting
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Strong Return on Investment
Using HiSoftware Solutions
IRS Saves $5.8m in web
development costs
Gateway Corp expands
market opportunity by 25m
users
Major retailer avoids
accessibility litigation
Motorola increases
consumer trust through
accessibility monitoring
California State University
implements system wide
WebGovernance monitoring
and integrated development
to avoid Accessibility
Litigation
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“HiSoftware should be seen as
an essential aid to the process
of web site design, test and
monitoring. The outcome will be
a better user experience and an
ultimate increase in the bottom
line.”
- Peter Abrahams, Analyst Bloor Research
The Invisible 20%
Microtrends – The Small Forces
Behind Tomorrow’s Big Changes
Mark Penn - Author
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For Further Information
Kurt A. Mueffelmann, President & CEO
[email protected]
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