Coalitions - Alaska Food Coalition

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Coalitions - Alaska Food Coalition
Why a Campaign Plan?
A Problem Exists that Requires a
Policy Solution/Strategy
•Often, there exist MANY strategies to solve a
single problem.
•An advocacy approach requires a policy strategy
which is supported by a campaign plan.
Developing a Strategy
• Strategy: an approach to making a
government or corporate official do
something in the pubic interest that he or
she does not otherwise wish to do.
• It is about the relationship of power
between you and the official.
The Midwest Academy Model
DIRECT ACTION ORGANIZATION
• Lends itself both to overall campaign
strategy and to planning of specific tactics
such as a public hearing .
• It poses the necessary questions in a
logical order and moves people through
the planning process step-by-step.

Goals
Building the Plan
Internal &
External
Issues
Constituents
Allies &
Opposition
Targets
Tactics
Ultimately, Resource
Who
Who is in a What will be
the
s needed/ supports us, position to
done to
change we available,
who is
give us
convince the
are
internal
against us
what we
targets to
seeking
barriers
want
give us what
we want
Goals
• Long-term Goals
– The goals you eventually hope to win.
• Intermediate Issue Goals
– The goals you hope to win in this campaign.
• Short-term Issue Goals
– These goals are steps toward your
intermediate goals.
Building the Plan

Goals
Internal &
External
Issues
Constituents
Allies &
Opposition
Targets
Tactics
Ultimately, Resource
Who
Who is in a What will be
the
s needed/ supports us, position to
done to
change we available,
who is
give us
convince the
are
internal
against us
what we
targets to
seeking
barriers
want
give us what
we want
Organizational: internal and
external considerations
Organizational Assessment
• Resources to put in campaign.
• What do we want to get out of
campaign?
• Internal problems to be solved.
Building the Plan

Goals
Internal &
External
Issues
Constituents
Allies &
Opposition
Targets
Tactics
Ultimately, Resource
Who
Who is in a What will be
the
s needed/ supports us, position to
done to
change we available,
who is
give us
convince the
are
internal
against us
what we
targets to
seeking
barriers
want
give us what
we want
Constituents, Allies & Opponents
•
•
•
•
•
Who cares about the issue?
What do they stand to win or lose?
What power do they have?
How are they organized?
The difference between constituents and
allies is that constituents are potential
members of your organization, while allies
are not.
Building the Plan

Goals
Internal &
External
Issues
Constituents
Allies &
Opposition
Targets
Tactics
Ultimately, Resource
Who
Who is in a What will be
the
s needed/ supports us, position to
done to
change we available,
who is
give us
convince the
are
internal
against us
what we
targets to
seeking
barriers
want
give us what
we want
Decision Makers (Targets)
• Primary Decision Makers
– A person with the power to give you what you
want.
– Always a person with a name.
• Secondary Targets
– A person who has more power over the
primary decision maker than you do, but
whom you have more power over than you
have other the primary decision maker.
Building the Plan
Goals
Internal &
External
Issues
Constituents
Allies &
Opposition
Targets

Tactics
Ultimately, Resource
Who
Who is in a What will be
the
s needed/ supports us, position to
done to
change we available,
who is
give us
convince the
are
internal
against us
what we
targets to
seeking
barriers
want
give us what
we want
Tactics
• Steps to carrying out your overall plan.
• Specific things that the people do to
the people in the “Targets” column to
put pressure on them.
• When you list tactics, write down who
will do what and to whom.
• ALWAYS FILLED OUT LAST!

Activity
Tactics Chart
Level of Point Time- Status
Priority Person line
3 Types of Tactics
• Legislative
• Grassroots
• Communications
Sample Tactics
(Activities)
•
•
•
•
•
•
Media hits
Letter writing, op-eds
Meet with editorial boards
Visits with pubic officials in their districts
Postcard campaign
Obtain support from key campaign
contributors
• Make your issue an issue in the next
election
Sample Tactics
(Activities)
•
•
•
•
•
•
Petition drive
Email alerts
Local hearings
Rallies
Lobby Days
Tie in with Cause Initiatives
Tactics Chart

Activity
Level of Point Time- Status
Priority Person line
Tactics Chart

Activity
Level of Point Time- Status
Priority Person line
Tactics Chart
Activity

Level of Point Time- Status
Priority Person line
Timelines
• To finish the planning process, make
timelines for the campaign.
• Indicate start and completion dates.
• Include all major campaign events
and deadlines for preparing the
publicity for each.
• Include key dates in the electoral and
legislative processes.
Tactics Chart
Activity

Level of Point Time- Status
Priority Person line






Accountability
• Individuals responsible for tactics
must meet regularly
–May be internal staff as well as
external partners
• Report on progress
• Reassess tactics
• Reassess timeline
• Hold each other accountable for
what we say we are going to do
Building the Plan
Goals
Internal &
External
Issues
Constituents
Allies &
Opposition
Targets
Tactics
Ultimately, Resource
Who
Who is in a What will be
the
s needed/ supports us, position to
done to
change we available,
who is
give us
convince the
are
internal
against us
what we
targets to
seeking
barriers
want
give us what
we want
B
 Bonus Material!
Coalitions
Coalitions
Coalition: an organization of
organizations.
Coalitions
In real life, a coalition is a mixture of
individuals, representatives of
organizations and people who happen to
belong to organizations but were not sent
by the group.
Coalitions
Disadvantages of coalitions:
• Get sidetracked from your own program
• Others don’t do their share
• Too many compromises required
• Problems with who got “credit”
• We felt ripped off
• The activities were too dull/too confrontational
• Too many meetings.
Coalitions
Advantages of coalitions:
• Able to win something that could not be
won alone
• Increases power
• Increases resources (staff, $, members)
• Broadens the scope of your work
Coalitions
Participating in Coalitions:
• Know what you want to get out of it
• Get agreement on rules
• Maintain an independent program
• Evaluate your role carefully
• A coalition is rarely the road to diversity
• Make sure you can have continuity of
representatives
Coalitions
When considering potential coalition
partners:
• Why would they join?
• What might prevent them from joining?
• What resources would they bring?
• What liabilities would they bring?
• How should you approach them?
Building the Plan
Goals
Internal &
External
Issues
Constituents
Allies &
Opposition
Targets
Tactics
Ultimately, Resource
Who
Who is in a What will be
the
s needed/ supports us, position to
done to
change we available,
who is
give us
convince the
are
internal
against us
what we
targets to
seeking
barriers
want
give us what
we want

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