Market Potential of Subgrantees First Insights Accelerator Report:

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Market Potential of Subgrantees First Insights Accelerator Report:
Market Potential of Subgrantees
First Insights
Accelerator Report:
Release 2.0
May 18 2016
FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Disclaimer
This report is customised for a specific Accelerator based on data submitted by
subgrantees through the FI-IMPACT Impact Assessment survey, data provided by the
Accelerator and market data provided by IDC as the FI-IMPACT Coordinator and
analysis provided by the FI-IMPACT Consortium. Material may be leveraged on the basis
that the source is referenced.
The information in this document is provided “as is” and no guarantee or warranty is
given that the information is fit for any particular purpose. The user thereof uses the
information at their sole risk and liability.
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
Index
1.
Introduction and Key Messages .......................................................................................................... 6
1.1.
2.
Accelerator's Selection Results ........................................................................................................... 7
2.1.
3.
4.
5.
Accelerator's Profile ....................................................................................................................... 6
Selection Results .............................................................................................................................. 7
Mapping of Subgrantees......................................................................................................................... 7
3.1.
Mapping by geography.................................................................................................................. 7
3.2.
Mapping by Team Composition and experience................................................................ 9
3.3.
Mapping by Market Target .......................................................................................................... 9
3.3.1.
Mapping by Customer Target ........................................................................................ 10
3.3.2.
Mapping by Industry Sector ........................................................................................... 11
3.3.3.
Mapping by Consumer Market Segment .................................................................. 13
3.3.4.
Mapping of Smart City projects .................................................................................... 14
3.4.
Mapping by FIWARE Use .......................................................................................................... 15
3.5.
Mapping by use of innovative ICTs ....................................................................................... 16
3.6.
Mapping by Subgrantees' Offering........................................................................................ 17
Potential Demand................................................................................................................................... 18
4.1.
Potential Demand by Target Market - Software ............................................................. 18
4.2.
Potential Demand by Target Market – Hardware and Software ............................. 22
4.3.
Potential Customer Base ........................................................................................................... 22
Statistical Annex ..................................................................................................................................... 24
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Table of Figures
Figure 1 Accelerator's number of team members
Figure 2 All Subgrantees by number of team members..................................................................... 9
Figure 3 Accelerator's subgrantees' years of experience
Figure 4 All Subgrantees by years of experience
9
Figure 5 All Subgrantees by customer target ...................................................................................... 10
Figure 6 All Subgrantees by industry sector (only B2B and B2B/B2C) ................................... 12
Figure 7 All Subgrantees by consumer market ................................................................................... 13
Figure 8 All Subgrantees addressing the Smart City market ........................................................ 15
Figure 9 Accelerator's Sub grantees by FIWARE Chapter.............................................................. 16
Figure 10 FIWARE Chapter, all accelerators ....................................................................................... 16
Figure 11 Accelerator by ICT Technology
Figure 12 All Subgrantees by ICT Technology .................................................................................. 17
Figure 13 Accelerator's Subgrantees by Software Market Category ......................................... 18
Figure 14 All Subgrantees by Software Market Category .............................................................. 18
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
Table of Tables
Table 1 Accelerator's number of proposals received, selected and eliminated ...................... 7
Table 2 Accelerator's Sub grantees by geography................................................................................ 7
Table 3 All Sub Grantees by Country of Origin (including eliminated) ....................................... 8
Table 4 Accelerator's Subgrantees by customer target .................................................................. 10
Table 5 Accelerator's Subgrantees by offering and target customer ........................................ 11
Table 6 Accelerator's Subgrantees by industry sector (only B2B and B2B/B2C) ............... 11
Table 7 Accelerator's Subgrantees by consumer market segment (B2B2C, B2C) ............... 13
Table 8 Accelerator's Subgrantees running Smart City-related projects ................................ 14
Table 9 Potential Market of Purely Software Solutions, 2014 and forecast 2020 ............... 19
Table 10 Worldwide Potential Market of Purely Software Solutions by region, forecast
2020 ............................................................................................................................................................. 20
Table 11 Potential Market of Hardware and Software Solutions, 2014 and forecast 2020
........................................................................................................................................................................ 22
Table 12 Potential EU Customer Base by type of Offering (2014 and forecast 2020,
neutral scenario) .................................................................................................................................... 22
Table 13 Potential EU Customer Base by target industry sector (2014 and forecast 2020,
neutral scenario) .................................................................................................................................... 23
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
1. Introduction and Key Messages
The current document presents an elaboration of the data FI-IMPACT has collected
based on FI-IMPACT's D2.3 which you can download here:
http://www.fi-impact.eu/media/FIIMPACT_D2.3_ExAnteImpactAssessment_Forecast_v1.pdf
This report has the following objectives:




Present an update of the mapping analysis of Subgrantees per accelerator;
Analysis of the organizations which presented selected projects;
Overview of the selected projects by country of origin, market focus, FIWARE
Chapter, use of innovative ICT tools, type of technology;
Describe the market context for the FI-PPP Phase III funded initiatives, including
the potential market size and key market trends for those areas where funded
initiatives aim to compete by 2020.
This report will be periodically updated, according to the availability of new data.
A separate Excel annex provides a detailed overview of the Accelerator's subgrantees
data.
1.1. Accelerator Profile
Accelerator: INCENSe
Country of accelerator's coordinator: Italy
Accelerator's focus and mission: aims to foster innovation and high tech employment
in the European Energy Sector through the provision of funding and top level
acceleration services to support entrepreneurs in the creation of innovative marketoriented solutions able to make energy smarter, reliable and efficient.
Accelerator selection approach: The selection approach consists of two selection
phases followed by multiple reviews where the number of projects funded is expected to
be reduced. The funding is spread-out over the project life with a proportion provided at
the start, another payment when certain milestones are reached. €25.000 - advance at
the beginning of development (at the signature of the subgrant agreement). €75.000 intermediate stage (according to specific milestones from an individual plan). €27.000 end of the project (according to specific milestones from an individual plan). €23.000 final payment at the closing of INCENSe project with European Commission.
Number of selected initiatives: 42 subgrantees out of 498 submissions (up to April
2016). For more details and insight into the Subgrantees, please refer to the statistical
annex.
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
2. Accelerator's Selection Results
2.1. Selection Results
The table provides an insight into proposed initiatives whose data has been made
available to FI-IMPACT as of 27 January 2016 and includes proposals submitted in the
1st and 2nd call. The ensuing parts of this document only reflect data available when the
document was written.
Table 1 Accelerator's number of proposals received, selected and eliminated
Total N. of Proposals
All
Accelerators
Call 1
4079
Call 2
2470
Call 3
821
Call 4
185
Funding from multiple
calls/rounds
205
General Total
7760
INCENSe
Proposals
INCENSe
Subgrantees
232
14
INCENSe
Subgrantees
eliminated
0
260
28
0
No Call
No Call
No Call
No Call
No Call
No Call
No Call
No Call
No Call
498
42
0
Base: 16 accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 2016
3. Mapping of Subgrantees
This section provides an analysis of the Accelerator's Subgrantees compared with all
Subgrantees' across the 16 accelerators.
3.1. Mapping by geography
The following table explains where the initiatives selected by INCENSe come from. Italy
and Spain are the countries where most of the subgrantees were selected.
Table 2 Accelerator's Sub grantees by geography
Country
Current Subgrantees
Country
Current Subgrantees
Italy
12
Finland
1
Spain
10
France
1
Denmark
4
Germany
1
Israel
3
Switzerland
1
Greece
2
The Netherlands
1
Portugal
2
Turkey
1
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
Country
Current Subgrantees
United Kingdom
2
Belgium
1
Country
Current Subgrantees
Base: 42 Subgrantees, INCENSe
Source: FI-IMPACT based on data provided by the accelerators, April 2016
Of the wider group of funded projects, the tendency was very similar to the general
population of proposal from the other Accelerators with Spain accounting for about ¼ of
total subgrantees. 51% of subgrantees is concentrated in 4 European Countries (Spain,
Italy, Germany, UK).
Table 3 All Sub Grantees by Country of Origin (including eliminated)
Country
Total
Country
Total
Spain
222
Austria
5
Italy
111
Switzerland
5
Germany
111
Romania
5
United Kingdom
62
Croatia
4
The Netherlands
59
Latvia
4
Greece
58
Cyprus
3
Portugal
39
Turkey
3
Belgium
37
Ukraine
3
Denmark
29
Malta
1
Hungary
26
Macedonia
1
Poland
22
Russia
1
Serbia
22
Luxembourg
1
Ireland
20
UK/China/Estonia
1
Finland
18
UK/Switzerland
1
Estonia
15
Estonia/Canada
1
Sweden
12
Ukraine/USA
1
Israel
12
Estonia/USA
1
France
11
Bulgaria
11
Slovenia
10
Lithuania
13
Slovakia
12
Czech Republic
12
Base: 985 Sub Grantees, all accelerators
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Source: FI-IMPACT based on data provided by the accelerators, April 2016
3.2. Mapping by Team Composition and experience
The figure below provides an insight into the team composition of INCENSe subgrantees.
Half of them are small teams with up to 5 people. This is in line with the entire group of
funded projects. Compared to the entire sample of subgrantees, INCENSe does not have
individual entrepreneur in its portfolio.
Figure 1 Accelerator's number of team members
Figure 2 All Subgrantees by number of team members
Base: 42 Subgrantees, INCENSE
Base: 985 Subgrantees from all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 2016
The figure below provides insight into the average years’ experience of team members
of the INCENSe Subgrantees.
More than 60% of the companies accelerated by INCENSe are very young, with up to 4
years of activity.
Figure 3 Accelerator's subgrantees' years of experience
Figure 4 All Subgrantees by years of experience
Base: 42 Subgrantees, INCENSE
Base: 985 Subgrantees from all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 2016
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
3.3. Mapping by Market Target
This section analyses the number of subgrantees by customer target, business and
consumer segment target, compared to total.
3.3.1. Mapping by Customer Target
FI-MPACT identified whether these companies target the consumer market (B2C) or the
business sector (B2B), or both (B2B/B2C). Those companies falling in the B2B category
can target one or multiple industry sectors. Some of the subgrantees in this category do
not address a specific industry, we classified their solutions as "cross-sectors solutions",
which are appropriate for all industries as they do not have a focus on a specific sector.
Table 4 Accelerator's Subgrantees by customer target
B2B/B2C
All Subgrantees
INCENSe Subgrantees
% on total by target
B2B
586 (59%)
38 (90%)
6%
B2B/B2C
198 (20%)
2 (5%)
1%
B2C
201 (21%)
2 (5%)
1%
General Total
985
42
4%
Multiple answers
Base: 985, 42 Subgrantees, INCENSe
Source: FI-IMPACT based on data provided by the accelerators, April 2016
Figure 5 All Subgrantees by customer target
Multiple answers allowed
Base: 985 Subgrantees from all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 11th 2016
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
Table 5 Accelerator's Subgrantees by offering and target customer
Total Subgrantees (N.)
INCENSe Subgrantees (N.)
Type of offering
B2B
B2B/B2C
B2C
B2B
B2B/B2C
B2C
Web-based services (non-IT)
131
91
98
8
0
2
Hardware and Software
145
34
33
22
1
0
Pure Software
310
73
70
8
1
0
General Total
586
198
201
38
2
2
Multiple answers allowed
Base: 985 Subgrantees from all accelerators, 42 Subgrantees INCENSe
Source: FI-IMPACT based on data provided by the accelerators, April 2016
3.3.2. Mapping by Industry Sector
The following table outlines the business sectors that INCENSe Subgrantees target more
frequently. Most of the INCENSe Subgrantees are developing Utilities specific at 50%
however a large number are developing cross-industry solutions (38%), adaptable to
every business sector. Cross-sector solutions are among the top three type of solutions
offered by the Subgrantees of the 16 accelerators. A great number of INCENSe initiatives
also target the manufacturing sector (23%). This reflects the accelerator focus on energy
sector with manufacturing industries. Compared with average results, agriculture is an
industry that is overall targeted very frequently but this trend is not present within
INCENSe Subgrantees.
Table 6 Accelerator's Subgrantees by industry sector (only B2B and B2B/B2C)
Industry sector
All
Subgrantees
(N.)
INCENSe
Subgrantees
(N.)
% INCENSe on total
industry
Cross sector solutions
143
10
24%
Agriculture
142
0
0%
Healthcare
127
0
0%
Manufacturing
102
10
24%
Government
91
2
5%
Wholesale and retail
69
1
2.5%
Transport
68
0
0%
by
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Industry sector
All
Subgrantees
(N.)
INCENSe
Subgrantees
(N.)
% INCENSe on total
industry
Business services
64
0
0%
Education
44
0
0%
Utilities
43
20
50%
Arts and entertainment
27
0
0%
Telecom and media
24
0
0%
Accommodation and food
services
21
1
2.5%
by
Multiple answers allowed
Base: 784 All accelerators, 40 INCENSe Subgrantees addressing B2B and B2B/B2C markets
Source: FI-IMPACT based on data provided by the accelerators, April 2016
If we look at the overall sample of the Subgrantees from the 16 accelerators, Agriculture
and Healthcare are the most addressed industries.
Figure 6 All Subgrantees by industry sector (only B2B and B2B/B2C)
Multiple answers allowed
Base: 784 Subgrantees addressing B2B and B2B/B2C markets, all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 11th 2016
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
3.3.3. Mapping by Consumer Market Segment
The following table outlines the consumer segments that INCENSe subgrantees address.
Energy and home automation is the first market, as INCENSe has a key focus on
accelerating companies offering solutions for this market.
Table 7 Accelerator's Subgrantees by consumer market segment (B2B2C, B2C)
Consumer Segment
All Subgrantees
(N.)
INCENSe Subgrantees
(N.)
% INCENSe on
total by industry
Transport and logistics
79
1
25%
Health and wellness
77
0
0%
Leisure and gaming
66
0
0%
DIY (“Do It Yourself”) and
design
39
0
0%
Shopping
37
0
0%
Education and culture
31
0
0%
Other
24
0
0%
Citizens engagement
19
0
0%
Energy and home automation
17
4
100%
Environment and Nature
10
0
0%
Multiple answers allowed
Base: 399 all accelerators, 4 INCENSe Subgrantees addressing the B2B2C market
Source: FI-IMPACT based on data provided by the accelerators, April 2016
Figure 7 All Subgrantees by consumer market
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Multiple answers allowed
Base: 399 Subgrantees addressing B2C market, all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 2016
3.3.4. Mapping of Smart City projects
Smart Cities are a wide concept that encompasses all technological city-life related
solutions. A Smart City solution develops an ecosystem based on sustainability,
innovation, and citizen engagement to drive change in the urban setting and create an
advanced environment. INCENSe subgrantees’ are offering smart city-related solutions
that address the Utilities market mainly (13 out of 18).
Table 8 Accelerator's Subgrantees running Smart City-related projects
Smart City
All Subgrantees (N.)
INCENSe Subgrantees (N.)
Transport
92
0
Government
76
2
Cross sector solutions
33
0
Utilities
27
13
Wholesale and retail
19
1
Healthcare
13
0
Business Services
13
0
Manufacturing
8
3
Arts and entertainment
6
0
Agriculture
6
0
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
Smart City
All Subgrantees (N.)
INCENSe Subgrantees (N.)
Accommodation and food services
10
1
Education
4
0
Telecom and media
2
0
Note: FI-IMPACT does not consider Smart City as a vertical market. Subgrantees might target
simultaneously several industries, while at the same time offering a Smart City-related solution.
Base: 263 Subgrantees all accelerators, 18 INCENSe Subgrantees running Smart City-related projects,
Source: FI-IMPACT based on data provided by the accelerators, April 2016
Figure 8 All Subgrantees addressing the Smart City market
*Transport includes both the B2B transportation and storage market and the B2C transport and logistics
segment
Base: 263 Subgrantees running Smart Cities-related projects, all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 2016
3.4. Mapping by FIWARE Use
The FIWARE Generic Enablers are aimed to offer general functions in order to boost the
development of apps in multiple industry sectors. These are: Data/Context Management,
IoT Services Enablement, Advanced Web-based User Interface, and Security, Interface to
Network and Devices, Architecture of Applications/Services Ecosystem and Delivery
Framework, Cloud Hosting. This data has been collected through the FI-IMPACT Impact
Assessment Survey.
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Figure 9 Accelerator's Sub grantees by FIWARE Chapter
Base: 18 IA Survey respondents, INCENSe, April 2016
Figure 10 FIWARE Chapter, all accelerators
Base: 605 IA survey respondents
Source: FI-IMPACT impact assessment survey, April 2016
3.5. Mapping by use of innovative ICTs
IDC predicts that companies' strategic investments in IT will consist in introducing or
strengthening ICT technologies, which are built on what IDC calls "4 pillars" (Mobility,
Cloud, Social Media, Big Data and IoT). Most of INCENSe subgrantees provide solutions
embedding IoT Technology, and Big Data, while few of them is implementing social
media in their offering.
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
Figure 11 Accelerator by ICT Technology
Base: 42 Subgrantees, INCENSe
Figure 12 All Subgrantees by ICT Technology
Base: 985 Subgrantees from all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 11th 2016
3.6. Mapping by Subgrantees' Offering
Taking a look into the type of offering of the subgrantees, more than half of the portfolio
is developing, or already offering solutions, mainly hardware-based but with a software
component. 24% is instead providing services.
Figure 13 Accelerator by type of offering
Base: 42 Subgrantees, INCENSE
Figure 14 All Subgrantees by type of offering
Base: 985 Subgrantees from all accelerators
Source: FI-IMPACT based on data provided by the accelerators, April 11th 2016
As far as it concerns the purely software solutions, our analysis found that the most
recurrent category within INCENSe is operations and manufacturing applications, which
is one of the software categories that is overall deployed more frequently by all
Subgrantees from all accelerators.
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Figure 13 Accelerator's Subgrantees by Software Market Category
Base: 9 Subgrantees, INCENSe, April 2016
Figure 14 All Subgrantees by Software Market Category
Base: 430 Subgrantees, All accelerators, 23 N/A
Source: FI-IMPACT based on data provided by accelerators, April 2016
4. Potential Demand
4.1. Potential Demand by Target Market - Software
Based on IDC data, FI-IMPACT analyses the main software markets addressed by the
subgrantees in order to size their market opportunities. They are summarized in the
following table and analysed in more detail in the following pages. As shown below,
most of INCENSe's subgrantees are Operations and Manufacturing Applications,
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INCENSe Accelerator Report – extract from D.2.3 – April 2016
software for data management, and CRM applications. On the other hand, the largest
number of A16 startups (86) are offering operations and manufacturing Applications,
followed by Data access, analysis and deliver software, content applications and
consumer applications. According to IDC, ERM application market is the most promising
market in 2020, but none of the INCENSe subgrantees offers this type of solutions.
Table 9 Potential Market of Purely Software Solutions, 2014 and forecast 2020
Software
Categories
EU28 Value
(2014)
EU28 Value
(2020)
Operations and
Manufacturing
Applications
€ 7.0 Billion
€ 9.0 Billion
Data access,
analysis, and
delivery software
€ 3.9 Billion
Content applications
CAGR
20142020
Tot.
Subgrantees
(N.)
INCENSe
Subgrantees
(N.)
4.4%
102
3
€ 5.8 Billion
6.8%
68
2
€ 6.3 Billion
€ 7.6 Billion
3.2%
64
1
Consumer
applications
€ 1.7 Billion
€ 1.5 Billion
-1.3%
38
0
CRM applications
€ 5.2 Billion
€ 7.7 Billion
6.6%
40
1
Engineering
applications
€ 5.0 Billion
€ 6.8 Billion
5.1%
24
0
SCM Applications
€ 2.0 Billion
€ 2.4 Billion
3.6%
21
0
ERM applications
€ 11.9
Billion
€ 15.9
Billion
5.0%
16
0
Collaborative
Applications
€ 2.4 Billion
€ 6.2 Billion
17.0%
14
1
Integration and
Orchestration
Middleware
€ 2.1 Billion
€ 2.8 Billion
4.7%
9
0
Application
Development
Software
€ 1.3 Billion
€ 1.2 Billion
-1.6%
7
0
Network Software
€ 0.4 Billion
€ 0.6 Billion
5.6%
6
0
Security Software
€ 4.4 Billion
€ 6.1 Billion
5.5%
2
1
System
Management
Software
€ 3.6 Billion
€ 5.2 Billion
6.4%
5
0
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Software
Categories
EU28 Value
(2014)
EU28 Value
(2020)
System Software
€ 8.2 Billion
€ 9.2 Billion
Structured
Management
Software
Tot.
Subgrantees
(N.)
INCENSe
Subgrantees
(N.)
2.0%
5
0
€ 9.1 Billion
€ 12.2
Billion
5.0%
5
0
Storage Software
€ 3.2 Billion
€ 4.3 Billion
5.2%
2
0
Application
Platforms
€ 2.8 Billion
€ 3.8 Billion
5.6%
1
0
Data
CAGR
20142020
Base: 430 Subgrantees, all accelerators, 23 N/A
9 Subgrantees, INCENSe
Source: IDC, 2015 and FI-impact Accelerators' survey, April 2016
In order to understand the market opportunities of these startups, the table below
provides the IDC data on the global software industry by world region.
Table 10 Worldwide Potential Market of Purely Software Solutions by region, forecast 2020
Secondary Market
Collaborative Applications
Content Applications
Customer Relationship
Management (CRM)
Applications
Region
2020 (€ b)
CAGR 2014-2020
Asia/Pacific (ex. Japan)
€
1,687
9.8%
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
Asia/Pacific (ex. Japan)
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
Asia/Pacific (ex. Japan)
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
€
795
290
991
994
343
11,304
6,474
22,855
5,237
1,327
1,118
3,022
2,274
1,348
27,537
9,494
51,318
3,025
1,170
491
839
1,242
572
29,140
9,964
46,439
10.5%
4.3%
4.4%
19.6%
6.1%
7.9%
12.4%
9.4%
6.5%
5.6%
1.1%
2.0%
14.6%
4.9%
6.8%
3.7%
5.9%
9.6%
7.2%
3.9%
5.2%
10.9%
7.3%
8.7%
7.2%
8.3%
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FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Secondary Market
Data Access, Analysis, and
Delivery
Engineering Applications
Enterprise Resource
Management (ERM)
Applications
Operations and
Manufacturing Applications
Supply Chain Management
(SCM) Applications
Region
Asia/Pacific (ex. Japan)
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
Asia/Pacific (ex. Japan)
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
Asia/Pacific (ex. Japan)
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
Asia/Pacific (ex. Japan)
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
Asia/Pacific (ex. Japan)
Canada
Central & Eastern Europe
Japan
Latin America
Middle East & Africa
USA
Western Europe
Worldwide
2020 (€ b)
€ 2,361
€
825
€
513
€ 1,215
€ 1,316
€
580
€ 13,134
€ 7,092
€ 27,027
€ 4,620
€
309
€
442
€ 2,766
€
454
€
122
€ 9,560
€ 7,736
€ 25,992
€ 6,314
€ 2,107
€ 1,255
€ 2,048
€ 3,074
€ 1,764
€ 44,846
€ 19,354
€ 80,727
€ 6,091
€ 1,520
€
895
€ 1,743
€ 1,945
€
460
€ 42,877
€ 13,491
€ 68,989
€ 1,508
€
261
€
373
€
390
€
541
€
278
€ 7,250
€ 2,826
€ 13,423
CAGR 2014-2020
9.4%
8.3%
3.9%
7.9%
14.4%
9.7%
9.1%
7.0%
8.6%
9.1%
4.2%
0.5%
3.0%
8.4%
4.1%
7.7%
4.4%
6.1%
8.0%
6.1%
0.7%
3.1%
9.1%
7.3%
8.7%
5.2%
7.3%
6.7%
5.7%
1.4%
3.2%
9.1%
5.9%
8.3%
4.4%
7.0%
8.6%
3.9%
1.4%
4.0%
8.2%
7.2%
6.8%
3.7%
6.0%
Source: IDC European Vertical Markets, 2016
21
FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
4.2. Potential Demand by Target Market – Hardware and
Software
As the analysis of the A16 Subgrantees has highlighted, IoT and 3D printing are two
strong IT trends for the Manufacturing industry these startups are following. Both IoT
and 3d printing are expected to grow considerably and represent a big opportunity. 25
of INCENSe's Subgrantees focus on IoT technology.
Table 11 Potential Market of Hardware and Software Solutions, 2014 and forecast 2020
Hardware
and software
solutions
EU28
Value
(2014)
EU28
Value
(2020)
CAGR
20142020
Total
Subgrantees
(N.)
INCENSe
Subgrantees
(N.)
IoT
€80.2 b
€265 b
23%
261
25
3D Printing
€1.5 b
€8.1 b
32%
0
0
Note: This table does not include the purely software solutions addressing the IoT and 3D Printing
markets
Source: Market data IDC European Vertical Markets, 2015; FI-IMPACT based on data provided by the
accelerators April 2016
4.3. Potential Customer Base
FI-IMPACT's market model estimated the potential number of business and consumer
customers achieved by the Phase 3 subgrantees still surviving in the year 2020 and their
possible growth rate, by type of offering (Table 12) and industry targeted (Table 13).
The assumptions of the model are presented in the D.2.3 deliverable.
These data are presented here as an input for the assessment of the growth potential of
the subgrantees. For example, it is clear that the subgrantees offering web-based
services have the largest potential customers' population, mainly composed by
consumers, with the highest potential growth rate.
The hardware and software initiatives mainly address emerging markets, so their
customer base is currently very small but may grow very fast. On the other hand, the
pure software solutions face a more mature market, have a strong focus on the B2B
market which also may require longer to achieve market share, and therefore their
customer base may grow slower.
Table 12 Potential EU Customer Base by type of Offering (2014 and forecast 2020, neutral scenario)
2014
Units
2020
Units
CAGR (2014-2020)
Pure software
82,000
3,600,000
88%
Non-IT services
80,000
18,000,000
147%
Hardware & software
3,000
700,000
147%
Type of offering
22
FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
Type of offering
Total
2014
Units
2020
Units
CAGR (2014-2020)
165,000
22,300,000
127%
Source: IDC European Vertical Markets, 2015
Table 13 Potential EU Customer Base by target industry sector (2014 and forecast 2020, neutral scenario)
2014
Units
2020
Units
CAGR (2014-2020)
500
60,000
125%
Agriculture
4,000
270,000
100%
Arts and entertainment
1,000
56,000
99%
Business Services
1,000
160,000
118%
Consumer
144,000
20,800,000
129%
Education
300
18,000
95%
Cross-sector solutions
4,000
400,000
113%
Healthcare
3,000
180,000
94%
Manufacturing
2,000
91,000
96%
Government
1,000
38,000
84%
200
18,000
104%
1,000
40,000
99%
200
13,000
105%
2,000
200,000
124%
165,000
22,300,000
127%
Industry
Accommodation and food
services
Telecom and Media
Transport
Utilities
Wholesale and retail
Total
Source: IDC European Vertical Markets, 2015
23
FI-IMPACT— Future Internet Impact Assurance - Project number 632840
INCENSe Accelerator Report – extract from D.2.3 – April 2016
5. Statistical Annex
A separate Excel Annex provides a detailed extraction from the FI-IMPACT database
with the data about the Subgrantees examined in the current document. Data is updated
to April 2016. It includes data about:

Country of origin, illustrating where the project comes from;

Organization name, outlining the name of the SMEs;

Project name, outlining the name of the project;

Call information, showing the number of the call of the acceleration process;

Team size, describing how many people are in the implementing team;

Experience, describing how many years of experience team members have;

Customer target, showing if a sub-grantee targets the B2B, B2C or the B2B/B2C
market;

Market sector, describing what industry or customer sector the project targets;

Smart City, showing if a project is a Smart City-related initiative

FIWARE use

ICT Technology, showing if a sub-grantee generated a Cloud, Social Media,
Mobility, Big Data/Analytics, IoT, or 3D printing-related project;

Type of solution, explaining if a sub-grantee offers a tech or a web-service
solution;

Software or hardware, explains if a sub-grantee offers a purely software
technology or a software and a hardware solution (only tech providers);

Software individual market, based on IDC taxonomy (only for purely software
solutions)
24

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