Section 5 - Product Evolution Part 2
Product Time line
How has this product changed over time?
Why might it be better for the environment?
Product Time line
What is market pull?
A good example of market pull influencing product
evolution, is seen in the development of the digital
camera. Twenty years ago, there was a ‘market’
requirement for a camera without a film (saving on
developing films), that could take endless
photographs, that could be viewed almost
immediately. The technology of the time did not lead
to the manufacture of such a device. However,
technology has a habit of catching up on market
needs. Market pull eventually led to the development
of digital cameras, once miniature digital storage,
processing power and improved battery performance
was available. Market pull ensured that photo editing
software also developed, in parallel with the
development of digital camera technology.
Planned obsolescence is when a product is
deliberately designed to have a specific life span.
This is usually a shortened life span. The product is
designed to last long enough to develop a customer’s
lasting need. The product is also designed to convince
the customer that the product is a quality product,
even though it eventually needs replacing. In this
way, when the product fails, the customer will want
to buy another, up to date version.
A good example of this is a mobile phone. Mobile phones
are often designed with only current technology in mind,
despite the manufacturers knowledge of future
technological developments. For instance, a mobile phone
may have USB / connections / jack plugs, that fit current
products, such as head phones and computers. This means
that the phone is not future proof. The manufacturer may
already be working on updated phones, that connect using
different sizes of USB ports / connections.
Task 1: Research and explain what carbon footprint is.
Task 2: Research and explain what Product life cycle is.
Task 3: Give an example product for product life cycle.
Task 4: Research and explain what recycling is.
Task 5: Research and give three example products that can be recycled.
Task 6: Research and show three examples of recycling symbols.
Task 7: Research and explain product evolution.
Task 8: Research and explain three ways a company could reduce its carbon footprint.
Task 9: Research and show an example product that has changed over time.
Task 10: Research and explain what PET means and what it is used for.