2010 Complete Media Kit

We’ve got You Covered!
Locally
Regionally
National
Online
GET IT
ALL
HERE!
Why Thrifty Nickel Want Ads?
1
CVC Audit - Proves we print more papers than Wall Street Journal & USA
Today Nationwide.
2
Distribution each Thursday - 8.9 million readers nationally, 97,500
readers locally, high traffic locations, grocery stores, convenience stores,
service stations, restaurants, etc.
3
Extended Shelf Life - In the home an average of 2-7 days.
4
100% Volunteer Readership - FREE to the public in high traffic areas.
5
Advertise in one city, 10 cities, or 250 cities across the U.S. Target
your advertising.
6
One Representative can handle all your advertising needs—locally,
regionally, nationally.
7
Classified Ads Get Internet Free - All classified ads are put on the World
Wide Web FREE.
8
Home Delivery - Targeted zip code home delivery.
9
Low Cost Per Thousand - Exposure is the key to advertising success.
Thrifty Nickel Want Ads...
Where Buyers Meet Sellers!
Products
“Our products will make you money!”
Line Ads • Classified Ads • Reader Ads
• Attention-Getters: Borders, On-Line Ads, Reverse Print, Check-Stars, etc.
Display Ads
• 1-color or full process color
• A variety of ad sizes (2 inch up to a full page or a double truck)
• Frequency - How often we run the ad
• Consistent ads each week for consistent growth
• Premium placement (front page, page 2, 3, 5, center, back, etc.)
• Multi-paper ads, advertise in your surrounding markets/cities
Online Display Ads
• Online display ads in multiple cities (choose from 187 cities)
• Plus, you can advertise in over 4,400 surrounding cities!
• Online banner @ TNOL.COM (300 x 300), any city
• Coming soon…Search engine marketing (S.E.M.) on major search engines
www.thriftynickelads.com
Demographics
Household Income
Home Ownership
Auto Ownership
Education
Age
Gender Readership
Marital Status
Occupation
Under $25,000 ....................13%
$25,000-$49,999 ................44%
$50,000-$100,000 & Over ..43%
High School or Less .............4%
Graduated High School ......39%
College ...............................57%
Single....................................8%
Married ...............................81%
Divorced/Separated/Widowed .. 11%
Own ....................................71%
Rentals ...............................29%
18-24 ..................................19%
25-34 ..................................35%
35-65 & Older .....................64%
Owner ..............................69.9%
Male ....................................56%
Female................................44%
Business Owner ..............12.3% Construction ....................24.2%
Professionals ...................25.3% Retail Etc. .......................15.6%
Housewives .....................22.6%
www.thriftynickelads.com
Local Coverage
FARWELL
EARTH
MULESHOE
SPRINGLAKE
PLAINVIEW
OLTON
SUDAN
3 Published every Tuesday
3 Over 40,000 papers every week
3 FREE to the public
3 20 counties
3 Over 900 locations throughout
the South Plains area
HALE CENTER
AMHERST
FLOYADA
LITTLEFIELD
PETERSBURG
ABERNATHY
ANTON
SHALLOWATER
WHITEFACE
LEVELLAND
SMYER
CARLISLE
HURLWOOD
LORENZO
IDALOU
RALLS
CROSBYTON
LUBBOCK
WOLFFORTH
SLATON
ROPESVILLE
SOUTHLAND
BROWNFIELD
POST
TAHOKA
WELLMAN
DENVER CITY
O’DONNELL
SEAGRAVES
SEMINOLE
LAMESA
GAIL
SNYDER
www.thriftynickelads.com
Serving Lubbock and surrounding areas
Bailey
Lamb
Hale
Floyd
Cochran
Hockley
Lubbock
Crosby
Yoakum
Terry
Lynn
Garza
Gaines
Dawson
Borden
Scurry
Reaching over 97,500 readers each week
Advertising at its best...for LESS!
Target the cities of your choice–
Locally, Regionally or Nationally
• Lubbock
• Shallowater
• Southland
• Slaton
• Snyder
• Muleshoe
• Post
• Plainview
• Denver City
• O’Donnell
• Seagraves
• Seminole
• Brownfield
• Gail
• Tahoka
• Lamesa
• Ropesville
• Lorenzo
• Abernathy
• Smyer
• Littlefield
• Springlake
• Earth
• Levelland
• Olton
• Canton
• Amherst
• Sudan
• Hale Center
• Idalou
• Crosbyton
• Floydada
• Ralls
• Farwell
• Hurlwood
• Whiteface
• Carlisle
• Wolfforth
Classified Advertising Specials
5 Classified Ads ................ $27.50
(10 words or less)
5 Classified Ads ................ $45.00
(20 words or less)
10 Classified Ads .............. $40.00
(10 words or less)
10 Classified Ads .............. $60.00
(20 words or less)
40¢ each additional word
Bailey
Lamb
Hale
Floyd
Cochran
Hockley
Lubbock
Crosby
Yoakum
Terry
Lynn
Garza
Gaines
Dawson
Borden
Scurry
insert Advertising Specials
10,000 Flyers .....................$400.00
20,000 Flyers .....................$800.00
30,000 Flyers .................. $1200.00
40,000 Flyers .................. $1600.00
insert your flyers in our
papers locally only 4¢ each
You can choose/target your zip code areas
Standard Ad Sizes
Column Widths
Front Page Big
6 col x 9” • 54”
Dominator
7 col x 16” • 112”
1/2 Page
8 col x 8” • 64”
Front Page Small
2 col x 3” • 6”
Dominator
8 col x 14” • 112”
1/2 Page
4 col x 16” • 64”
Front Page 4x1
4 col x 1” • 4”
3/4 Page
6 col x 16” • 96”
1/4 Page
4 col x 8” • 32”
Full Page
8 col x 16” • 128”
3/4 Page
8 col x 12” • 96”
1/4 Page
8 col x 4” • 32”
1 Column... 1.2296” (7p4)
2 Column... 2.5183” (15p1)
3 Column... 3.8069” (22p10)
4 Column... 5.0955” (30p7)
5 Column... 6.3841” (38p4)
6 Column... 7.6728” (46p)
7 Column... 8.9614” (53p9)
8 Column... 10.25” (61p6)
Thrifty Nickel of Lubbock
Thrifty Nickel
3845 50th St. • Lubbock, TX 79413
806-793-2500
www.americanclassifieds.com
www.americanclassifieds.com
DISPLAY ADVERTISING RATES
PREMIUM PAGE
RATES
Front 60î Front 9î Front 8î Front 6î Featured Photo Ad Paid Position $900.00
$300.00
$250.00
$250.00
$25.00
Add 20%
THERE WILL be no additions, deletions or cancellations
after 5:30 PM the Monday before publication.
READER AD DEADLINE: 5 PM Tuesday before publication.
NATIONAL AD DEADLINE: National Display, before Noon
on Monday before publication. National Reader, 3 PM on
Monday before publication.
CLASSIFIED AD
RATES
1st 15 Words Additional Words Borders
Extra Bolding Center & Spacing
Show ën Sell
$6.00
$0.40
$4.00 - $12.00
$0.45
$1.00
$25.00
COLOR RATES
Full Color
Full Page Half Page Add $250
Add $150
Spot Color
4î 5î - 15î 16î - 32î 33î - 128î Add $25
Add $35
Add $60
Add $125
All color options are subject to availability and
charges are added each week.
THRIFTY NICKEL shall not be liable for failure to
publish an ad or for typographical error or errors in
publication except to the cost of that potion of the
ad wherein the error occurred. For errors, omissions,
or failure of an ad to appear, you must notify the
Thrifty Nickel office by the Monday following the
publication.
THRIFTY NICKEL reserves the right to refuse any
ad or an ad we think questionable or not in good
taste. Thrifty Nickel shall not be liable for any content
of an ad placed by our advertisers.
Rates per Column Inch
# of
Inches
1-3
Weeks
2î - 15î
16î - 31î
32î - 63î
64î - 127î
128î
$12.75
$11.75
$10.00
$9.00
$8.25
4-12
Weeks
$12.25
$11.25
$9.50
$8.50
$7.75
13-25
Weeks
$11.75
$10.75
$9.00
$8.00
$7.25
26-51
Weeks
52
Weeks
$11.00
$10.00
$8.25
$7.25
$6.50
$10.25
$9.25
$7.50
$6.50
$5.75
26-51
Weeks
$44.00
$66.00
$77.00
$88.00
$99.00
$110.00
$132.00
$165.00
$160.00
$180.00
$200.00
$250.00
$280.00
$264.00
$330.00
$396.00
$464.00
$522.00
$696.00
$832.00
52
Weeks
$41.00
$61.50
$71.75
$82.00
$92.25
$102.50
$123.00
$153.75
$148.00
$166.50
$185.00
$231.25
$259.00
$240.00
$300.00
$360.00
$416.00
$468.00
$624.00
$736.00
Rates by Ad Size
# of
Inches
4î
6î
7î
8î
9î
10î
12î
15î
16î (1/8)
18î
20î
25î
28î
32î (1/4)
40î
48î
64î (1/2)
72î
96î
128î (Full)
1-3
Weeks
$51.00
$76.50
$89.25
$102.00
$114.75
$127.50
$153.00
$191.25
$188.00
$211.50
$235.00
$293.75
$329.00
$320.00
$400.00
$480.00
$576.00
$648.00
$864.00
$1,056.00
4-12
Weeks
$49.00
$73.50
$85.75
$98.00
$110.25
$122.50
$147.00
$183.75
$180.00
$202.50
$225.00
$281.25
$315.00
$304.00
$380.00
$456.00
$544.00
$612.00
$816.00
$992.00
13-25
Weeks
$47.00
$70.50
$82.25
$94.00
$105.75
$117.50
$141.00
$176.25
$172.00
$193.50
$215.00
$268.75
$301.00
$288.00
$360.00
$432.00
$512.00
$576.00
$768.00
$928.00
DISPLAY DEADLINE: Full Color Monday before publication at 5 PM. Spot Color / Black & White 5 PM
on Tuesday before publication.
BUSINESS & SERVICES RATES
Run Base Ad Additional Business
Length
Card Ad
(15 Words)
Words
4 Weeks
$50.00
$25.00
$1.60
8 Weeks*
$60.00
$63.00
$3.20
13 Weeks*
$110.00
$82.00
$5.20
Logo
$16.00
$32.00
$52.00
Border
$20.00
$40.00
$65.00
*Includes Business Card running 2 weeks, plus duplicate reader ad in “Miscellaneous” section
National
n AMERICA’S LARGEST
CLASSIFIED PAPER
American Classifieds has published over 400 million
private party classified ads, making us the LARGEST
free classified newspaper in the United States.
n REACH OVER 9 MILLION READERS
WITH 110 PAPERS IN 101 CITIES
n OVER 4 MILLION PAPERS
PUBLISHED WEEKLY
West
Region
43 papers in
10 states
ARKANSAS
• Fort Smith
ILLINOIS
• Champaign
• Dansville
• Mattoon
• Decatur
• Peoria
• Springfield
• Bloomington
• Quad Cities
• Rockford
• Loves Park
LOUISIANA
• Alexandria
• Monroe
• Sheveport
MISSOURI
• Kansas City
• Springfield
• St. Joseph
• St. Louis
MISSISSIPPI
• Gulfport
• Jackson
OKLAHOMA
• Lawton
• Tulsa
EAST REGION
TEXAS
• Abilene
• Amarillo
• Arlington
• Austin
• Beaumont
• Bryan
• College Station
• Corpus Christi
• Dallas
• Denton
• Fort Worth
• Hill Country
• Houston
• Longview
• Lubock
• Midland
• Odessa
• Nacogdoches
• Paris
• San Angelo
• San Antonio
• Temple
• Killeen
• Texarkana
• Tyler
• Victoria
• Waco
• Wichita Falls
CENTRAL REGION
CALIFORNIA
• Fresno
• Visalia
COLORADO
• Colorado Springs
• Denver
• Fort Collins
• Greeley
• Pueblo
IDAHO
• Boise
• Idaho Falls
• Twin Falls
IOWA
• Council Bluffs
NEBRASKA
• Lincoln
• Omaha
NEW MEXICO
• Alamogordo
• Albuquerque
• Clovis
• Farmington
• Hobbs
• Las Cruces
• Roswell
• Santa Fe
UTAH
• Orem-Provo
• Salt Lake City
TEXAS REGION
WEST REGION
If your marketing strategy calls for regional focus or national
coverage, our classified and display ads are both economical
and effective for your advertising needs.
Texas
Region
34 papers in
Texas
ALABAMA
• Birmingham
• Dothan
• Huntsville
FLORIDA
• Fort Walton Beach
• Merritt Island/
Melbourne/Titusville
• Ocala • Orlando
• Panama City
• Pensacola
• Tallahassee
GEORGIA
• Atlanta • Columbus
• Gainesville
• Valdosa
INDIANA
• Evansville
• Indianapolis
KENTUCKY
• Louisville
• Owensboro
• Paducah
NORTH CAROLINA
• Greensboro
TENNESSEE
• Chattanooga
• Jackson • Knoxville
• Nashville
• Tri-Cities
VIRGINIA
• Roanoke
Central
Region
East
Region
44 papers in
15 states
23 papers in
7 states
Classified
Ad Rates for
Regional
Advertising
Pricing based on a
20 word classified ad
East (59 cities)...... $1040.00
Central (23 cities)... $295.90
Texas (28 cities)...... $257.50
West (53 cities)........ $610.05
Pricing subject to change based
on changes in ciculation
DISPLAY
Ad Rates for
Regional
Advertising
Pricing based on a 20 word
classified ad-per week per city
East (59 cities)............ $27.81
Central (23 cities)...... $15.91
Texas (28 cities)......... $10.75
West (53 cities)........... $14.42
Pricing subject to change based
on changes in ciculation
Regional Coverage
Customers in Texas
Over 62 counties in regional markets gives your advertising budget real impact.
You can reach over 450,000 buyers each week!
Amarillo
Area
Clovis,
NM Area
31,819 Rack
Dist.
14,200 Rack
Dist.
Abilene
Area
Hobbs,
NM Area
30,959 Rack
Dist.
8,422 Rack
Dist.
Odessa/
Midland
28,011 Rack
Dist.
San
Angelo
Area
25,195 Rack
Dist.
Zip Code Report
Zip Code
City
State
County
79031.............Earth.................TX...............Lamb
79041.............Hale/Center......TX...............Hale
79064.............Olton.................TX...............Lamb
79072.............Plainview..........TX...............Hale
79073.............Plainview..........TX...............Hale
79082.............Springlake........TX...............Lamb
79235.............Floydada..........TX...............Floyd
79311..............Abernathy.........TX...............Hale
79312.............Amherst............TX...............Lamb
79313.............Anton................TX...............Hockley
79316.............Brownfield........TX...............Terry
79322.............Crosbyton.........TX...............Crosby
79323.............Denver City......TX...............Yoakum
79325.............Farwell..............TX...............Parmer
79329.............Idalou...............TX...............Lubbock
79331.............Lamesa............TX...............Dawson
79336.............Levelland..........TX...............Hockley
79339.............Littlefield...........TX...............Lamb
79343.............Lorenzo............TX...............Crosby
79347.............Muleshoe..........TX...............Bailey
79351.............O’Donnell.........TX...............Lynn
79356.............Post..................TX...............Garza
79357.............Ralls.................TX...............Crosby
79358.............Ropesville.........TX...............Hockley
Zip Code
City
State
County
79359.............Seagraves........TX...............Gaines
79360.............Seminole..........TX...............Gaines
79363.............Shallowater......TX...............Lubbock
79364.............Southland.........TX...............Lubbock
79364.............Slaton...............TX...............Lubbock
79367.............Smyer...............TX...............Hockley
79371.............Sudan...............TX...............Lamb
79373.............Tahoka..............TX...............Lynn
79379.............Whiteface.........TX...............Cochran
79382.............Wolfforth...........TX .............Lubbock
79401.............Lubbock............TX...............Lubbock
79416.............Lubbock............TX...............Lubbock
79423.............Lubbock............TX...............Lubbock
79424.............Lubbock............TX...............Lubbock
79452.............Lubbock............TX...............Lubbock
79453.............Lubbock............TX...............Lubbock
79464.............Lubbock............TX...............Lubbock
79490.............Lubbock............TX...............Lubbock
79493.............Lubbock............TX...............Lubbock
79499.............Lubbock............TX...............Lubbock
79549.............Snyder..............TX...............Scurry
79550.............Snyder..............TX...............Scurry
79738.............Gail...................TX...............Borden