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Consumerisation, Community, Culture, Collaboration
Software Group – Emerging Technologies Digital Communities in Web 2.0 Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Tony Fricko, IBM Software Group – Emerging Technologies Web 2.0 – Consumers take over ! Consumerisation, Community, Culture, Collaboration, Commoditization The Rise of “Personal Infrastructure” ` ` Affordable, available, powerful Consumer oriented services Working patterns and practices ` Home, remote, contracting, mobile Societal use of technology ` ` IT isn’t technology – it’s just the stuff we use every day to do our jobs and live our lives Communities, Collaboration, peer-to-peer, globalization, “declarative living”, “alwayson”, location aware, trust and reputation Objects of desire ` “Stuff” you simply have to have! Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 1 Software Group – Emerging Technologies The 17 & Under Generation… • ‘No fears’ when it comes to technology* – Approximately 90% are Internet users; >50% (11M) go online daily – 84% have a cell phone; 44% 2 or more devices – Online games (81%), News (76%), Purchase (31%) – Tipping point – 7th grade • Fond of Networking • They express their identity through technology “When I’m out and my parents are trying to get a hold of me, they can call but that also doesn’t mean that I’m going to pick it up when it’s them….”* • $87B in buying power *Pews Internet & American Life Project/July 2005 © Copyright IBM Corporation 2008 Digital Communities in Web 2.0 Software Group – Emerging Technologies Informal Survey: The Worker of Tomorrow Mechanism Frequency Age 18 Frequency Age 24 Rationale Cell Phone 50% 40% No land line; family & good friends Text Message 30% 30% Conversation not needed Instant Message 10% None Re-connect w/o phone call Facebook or MySpace 7% 15% How update others; post message Email 3% 15% Communicate with older generation Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 2 Software Group – Emerging Technologies Examples of social software & uses More examples Source: Forrester Research, Inc Social Software, (Wikipedia, 2006-09-12) http://en.wikipedia.org/wiki/Social_software List of Social networking sites (Wikipedia, 2006-09-12) http://en.wikipedia.org/wiki/List_of_social_networking_sites Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Web 2.0 – Disrupting established businesses While established businesses focused on preserving their existing business models, new businesses emerged that tapped into the potential at the edge of the Internet • A billion people • 2-way network • Targeted markets Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 3 Software Group – Emerging Technologies Banking 2.0: The landscape is changing – New Market Entrants - People-to-people lending •“It's Like Lending to a Friend, Except You'll Get Interest” •Prosper.com is “a mixed brew of eBay, Friendster and the local bank.” •Zopa.com, which operates in Britain, has attracted more than 100,000 registered users and claims that at any given time about 15 percent of the users are either lending or borrowing money. The New York Times 13/Feb/2006 Sources: http://www.prosper.com http://zopa.com http://www.nytimes.com/2006/02/13/technology/13ecom.html?ei=5088&en=f287a0e54b314e1b&ex =1297486800&adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1160885310CR+D8Io1R/SjBZqaTQ7hXQ Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Banking 2.0: The landscape is changing – Personal Banking Personal Advisors Pickuradvisor, a new online initiative from ING, enables both existing and potential clients to approach advisors in three easy steps: 1.Select their area of interest from the portal. 2.Choose from a panel of experts with qualifications that best appeal to their needs. 3.Start a private query session and pose questions, or leave messages for their preferred advisor, who is committed to responding within 24 hours. This private blog is only accessible by the client and the advisor. ING Press Release Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 4 Software Group – Emerging Technologies Banking 2.0: The landscape is changing – Help Desk Virtual Agents •Virtual agents are digital people – realistic-looking, 3-D characters on screen – to help talk you through complex processes. •RBC (Canada’s largest bank) is using one of the basic virtual agents created by CodeBaby. Her name is May, and she walks customers through online banking with a soothing voice. •The Royal Bank is putting a big push on attracting new immigrants as customers. The bank has already created a Cantonese avatar for its Chinese language website. •The bank is looking at creating virtual agents that look and speak like 20-somethings, and others that will appeal to the baby boomers. See also: Ms. Dewey (interactive search assistant) The Toronto Star 04/Feb/2007 © Copyright IBM Corporation 2008 Digital Communities in Web 2.0 Software Group – Emerging Technologies Banking 2.0: The landscape is changing – New Market Entrants Financial Services 2.0 + Software As A Service Personal Finance, Money Management, Expense Sharing Stock Market, Investing, Tracking, Portfolio Management Real Estate Source: Top 25 Web 2.0 Apps for Money, Finance, and Investment http://www.yourcreditadvisor.com/blog/2006/11/top_25_web_20_a.html Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 5 Software Group – Emerging Technologies Banking 2.0: The landscape is changing – Desktop Widgets: You say gadget, I say widget Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies A very current example – flooding in the UK BBC supported website Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 6 Software Group – Emerging Technologies Digital Communities Functional Landscape Business Value Work Work // Create Create // Innovate Innovate // Learn Learn Play Play Social Value Commerce Commerce Socialize Socialize © Copyright IBM Corporation 2008 Digital Communities in Web 2.0 Software Group – Emerging Technologies Big business on Web 2.0 – summary List of most significant takeovers Goggle ` ` ` Blogger Jotspot YouTube undisclosed undisclosed 1.6 bill Yahoo ` ` Flickr Del.icio.us 50 mill 30 Mill - unconfirmed EBay ` Skype ? News corporation (Rupert Murdoch) ` MySpace Digital Communities in Web 2.0 580 mill © Copyright IBM Corporation 2008 7 Software Group – Emerging Technologies Most popular online communities in US and Europe Time spent (in minutes) Visitors / month (1000s) Total 174 199 1 764,9 MySpace.com 60 887 234,6 YouTube.com 29 587 Facebook.com Time spent (in minutes) Visitors / month (1000s) 217 626 1 313,2 YouTube.com 42 822 70,0 59,3 Windows Live Spaces 35 933 16,0 19 105 150,4 MySpace.com 17 933 81,3 Windows Live Spaces 9 589 17,3 AuFeminin.com 17 500 n/a Xanga.com 4 588 25,4 StudiVZ.net 2 034 140,9 MyYearbook.com 4 078 12,5 Facebook.com 1 754 104,3 LiveJournal.com 3 498 23,1 Xing.com 964 26,9 872 8,0 LinkedIn.com 548 9,3 LinkedIn.com Total Source: comSource Media Metrix © Copyright IBM Corporation 2008 Digital Communities in Web 2.0 Software Group – Emerging Technologies What is a Community? Formalized hierarchy & defined budgets Increasing Levels of Focus, Formalization, and Shared Identity Group Identity Direct Interaction Social Network Organization Formal Teams w/ Assigned members Community Formal groups w/ Voluntary members Informal or Transitory groups Audience Specific Interests General Population (Specialized Population) Individuals Digital Communities in Web 2.0 Individuals w/ Common Interests Increasing Levels of Involvement, Organization, and Complexity © Copyright IBM Corporation 2008 8 Software Group – Emerging Technologies Online Communities & Innovation • Shift from employeecentric innovation to extend the process beyond the enterprise • Impacts customer service, intellectual property, business partnerships and relationships. Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Online Netzwerk NIKETALK Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 9 Software Group – Emerging Technologies Online Netzwerk NIKETALK Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Online Netzwerk NIKETALK Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 10 Software Group – Emerging Technologies Online Netzwerk NIKETALK Source: www.niketalk.com Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies What is Second Life Second Life is a 3-D virtual world ` Representation through an ‘avatar’ Built and ‘owned’ entirely by residents ` Vast digital continent - adult oriented themes ` Residents retain the rights to their digital creations, so one can buy, sell and trade with other residents. No rules ` It is all community driven ` Marketplace supports millions of US Dollars in monthly transactions. An economy growing >15% per month ! Digital Communities in Web 2.0 Zeddy Warf in SecondLife © Copyright IBM Corporation 2008 11 Software Group – Emerging Technologies SLTRADEPARK.COM A virtual economy has emerged, inside as well as outside of Second Life Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Virtual currency QQ coins in China ` Tencent Holdings Ltd. Is China’s largest Internet provider, based in Hong Kong ` Designed the payment system in 2002 to allow its 233 million regular registered users to shop for treats in its virtual world. ` Virtual currency ‘escapes’ into real world, resulting in a crack down by the Chinese government on illegal use as a ‘shadow currency’ for illegal business transactions. Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 12 Software Group – Emerging Technologies Benefits & motivation for business in SL Low entry cost for a new technology A huge marketing opportunity Establishing contact with a new kind of audience Example: Car manufacturers: Toyota Nissan BMW DaimlerChrysler Mazda GM ….. Experience benefits and possibilities of a VR Get ready for a 3D Internet Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Virtuelle Welten nutzbar machen: businessMart goes „Second Life“ Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 13 Software Group – Emerging Technologies IBM’s Business Center in Second Life ”…none of the major companies has bothered to "staff" their virtual spaces. There are no avatars to … answer your questions…right now the social part of the shopping experience -- which is supposedly what Second Life offers over the Web -- is completely lacking.” Information Week, Feb 3, 2007 Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Alternatives: Metaverse project / OpenSim IBM Metaverse Innovation Quick team is building a virtual world that can be deployed behind the firewall Investigative project to understand how this could be just another client Additional activities: • Active Worlds meetings • Evaluation of almost 200 different virtual worlds OpenSim • An endeavor by DeepGrid – an alternative to Second Life (grid) • Can use the SL client to access a parallel world operated on diverse servers • Movement between servers is seamless Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 14 Software Group – Emerging Technologies inDuality: IBM-backed startup debuts fully-functional Web-based Second Life viewer Prototype in Q1 2008: Second Life client for mobile devices Just Announced ! http://www.pelicancrossing.com/ © Copyright IBM Corporation 2008 Digital Communities in Web 2.0 Software Group – Emerging Technologies Level of Interaction Towards 3-D Internet Inside Connected Individual Time Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 15 Software Group – Emerging Technologies Nutzerzahlen in virtuellen Welten Active % of Second Life Residents in the Top 100 Countries • Mit 54% hat Europa mehr Mitglieder in virtuellen Welten als die USA (Reuters) • Gartner prognostiziert, dass bis 2011 80% der heutigen Nutzer im Internet auch Mitglied in mindestens einer virtuellen Welt sein werden • Die Mitglieder von virtuellen Welten nähern sich immer stärker der demografischen Verteilung der realen Welt an 25 neue Virtuelle Welten in Nov 2007 Data: Linden Lab Graph: http://services.alphaworks.ibm.com/manyeyes/home © Copyright IBM Corporation 2008 Digital Communities in Web 2.0 Software Group – Emerging Technologies Converging trends Web 2.0 Community building Web 2.0 Community building SOA Data feeds and API’s Online VR presence Current Gen. CMOS Games Online interaction core Advance in gaming engines Hardware – multi-core Rendering technology Digital Communities in Web 2.0 ~20x20mm Processor Core © Copyright IBM Corporation 2008 16 Software Group – Emerging Technologies SONY - Home Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Indication of what to expect MTV ` ` ` ` Current presence: Virtual Laguna Beach Future: Leapfrog project http://www.wired.com/wired/archive/15.02/mtv.html Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 17 Software Group – Emerging Technologies Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Mindark – Entropia Universe Mindark – a Swedish company ` Holds 1st virtual banking license One of the World’s Largest Virtual Economies ` Just sold virtual malls for 200.000 US$ Partners with Chinese Cyber-Giant ` Chinese Cyber Recreation Development Create a New Network Capable of Handling ` ` 7 Million Concurrent Users and $1 Billion in Commerce Annually Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 18 Software Group – Emerging Technologies China uses virtual worlds to transform business Beijing's Cyber Recreation Project (CRP) ` Cooperation based on contract with paynova (the company behind Mindark) Getting ready for Olympics 2008 ONE OF THE WORLD’S GREATEST PROJECTS WITHIN VIRTUAL WORLDS CRD is commissioned by the Chinese Government to build an extensive virtual world & real world called Cyber Recreation District. ` ` ` The District aims, among other things, to create a virtual-real platform for ecommerce. CRD will, for example, be able to connect manufacturers in China with companies and people from the rest of the world. Moreover, the virtual world enables contacts to be established between nonChinese companies and China’s fast-growing middle class. The first stages of the project are planned to go live during the third quarter of 2008. © Copyright IBM Corporation 2008 Digital Communities in Web 2.0 Software Group – Emerging Technologies Possible Metaverse Roadmap Everyware: The Dawning Age of Ubiquitous Computing ` Adam Greenfield, book author / visionary ` Sensors for feedback into a virtual world Smart, J.M., Cascio, J. and Paffendorf, J., Metaverse Roadmap Overview, 2007. Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 19 Software Group – Emerging Technologies New technologies ‘NeuroHelmet’ – eMotive ` Game control via brain waves 3D – Development ` NVIDIA – 3D graphics card announced at GDC ` Samsung – 3D TV shown at CES - Holografic views; Cheoptix 360 XL ` http://3dscreen.ramboll.dk/ Augmented reality ` Total Immersion Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 Software Group – Emerging Technologies Total Immersion French company, specializing on augmented reality D’FUSION is a real time visual software which makes possible to create Augmented Reality Applications with standard PC receiving one or several video inputs, with high performance and high quality images. http://www.timmersion.com/video_gallery/main.asp?idf=a0# Digital Communities in Web 2.0 © Copyright IBM Corporation 2008 20 Software Group – Emerging Technologies Contact info: Click me Æ [email protected] Zeddy Warf in SecondLife © Copyright IBM Corporation 2007. 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