Why Cuba?

Cuba Si
Beyond
the
Beach
Plus:
14 Regions,
Travel Info
A special supplement of the May 2006 issue of
Cuba Si
Cuba Si . . . . . . . . . . . . .4 Santa Lucia
Beach & Camaguey . .14
Cuba’s Regions . . . . . . .6
Pinar del Rio . . . . . . .15
Havana . . . . . . . . . . . . .6
Marea del Portillo . . .15
Veradero . . . . . . . . . . . .7
Cayo Largo del Sur . .15
Holguin . . . . . . . . . . . . .8
Weddings in Cuba . . .16
The Keys of Cuba . . . . .9
It’s Cuba Time . . . . . .18
Santiago de Cuba . . . .10
Travel Information . . .22
Cienfuegos . . . . . . . . .12
Trinidad . . . . . . . . . . .13
Win A Trip For Two . . . . . . . . . . . . .20
CUBA SI – A SPECIAL SUPPLEMENT TO THE MAY 2006 ISSUE OF CANADIAN TRAVELLER
Published 12 times a year by
THE DESTINATION SALES RESOURCE FOR TRAVEL PROFESSIONALS
Printed in Canada
Contents © 2006 by ACT Communications Inc.
All Rights Reserved. ISBN 1207-1463
1104 Hornby Street, Suite 203
Vancouver, British Columbia
Canada V6Z 1V8
Tel: (604) 699-9990
Fax: (604) 699-9993
WRITTEN BY DAVID BELL
23 Canadian Traveller • May 2006 • CUBA 3
Cuba Si – Friendly and Diverse!
C
Canadians love Cuba. So much so that Cuba is
the number one Caribbean island destination
for Canadians year after year. And one visit is
never enough, with the percentage of those
returning annually unusually high. Canadians
expect exceptional accommodations and
attentive staff in Cuba, along with a vacation
experience that addresses their specific interests. They also want a friendly environment,
diverse attractions, a high level of safety, and
value for their dollar. Cuba delivers!
Cuba is the largest island in the Caribbean
with a population of 11,200,000, and an area
of 110,922 square kilometres. The terrain
ranges from sugar white beaches to majestic
mountains divided, into 14 provinces. Cuba’s
“neighbours” include the United States, 180
There are many uniquely Cuban
sights and experiences, like friendly
locals, rum and cigars, but the most
Cuban sight of all is the collection of
lovingly maintained vintage autos
that can be seen on streets
throughout the country.
4 CUBA • May 2006 • Canadian Traveller 24
kilometres to the north; Mexico, 210 kilometres to the west; Jamaica 146 kilometres to the
south; and Haiti/Dominican Republic, 77 kilometres to the east.
Why Cuba?
The beaches are supreme! Among the best in
the world, Cuba’s spectacular beaches are the
number one reason Canadians visit the island.
The sugar white sand and warm crystal clear
waters protected by the offshore reefs are
world famous, enticing visitors to return again
and again. In addition to spectacular beaches,
there are National Parks, ecotours, art
galleries, impressive national museums and
great restaurants.
Cubans are friendly! They have a warm,
inviting and helpful personality. Over the years
they have developed a special affinity for
Canadians. Their friendship is even reflected
in their admiration and support of Terry Fox, a
From military forts to Gothic
Cathedrals, Cuba’s beautiful
architecture reflects its historic past.
Clients can stroll city streets and come
face to face with explorers,
missionaries and military heroes.
Festivals & Special Events
Havana
Drums Festival, November
Havana City Cigar Festival, February
Canadian hero. Just as Canadians run annually to support Terry’s goals to conquer cancer,
so too do the Cubans. Their Marathon of Hope
is organized by the Cuban Institute of Sport
(INDER), the National Group of Cancer of the
Ministry of Public Health, the Canadian
Embassy and the Cuban Ministry of Foreign
Affairs. Close to two million Cubans participate in the run each year.
Cuba is diverse! It offers a variety of
destinations and experiences that appeal to
individuals, conventions and group incentive travel. It has several fine installations
Beaches, beaches and more beaches
are what most Canadians think when
they think Cuba. From beautiful,
white, shallow stretches perfect for
families to rugged coves favoured by
divers, there is a beach for everyone.
Spring in Havana City
International Electroacoustic
Music Festival, March
Varadero
Danzón Habana Festival, March
Cuba DANZON Matanzas, November
CORHABANA International Choirs
Festival, April
Holguin
13th Ballet Academies Symposium and
9th Ballet Students Contest, April
International Festival of Low Budget
Cinema, Holguin, April
International Tourism Fair, second
week of May
Romerias de Mayo, May
HAVANARTE, May
Festival of Latin American Culture,
Holguin, October
Havana City’s Leo Brouwer
International Guitar Festival
and Contest, May
Santiago de Cuba
CUBADISCO International Fair, May
Boleros de Oro Festival, June
Carnival, July-August (weekends)
Havana City International
HIP HOP, August
International Festival of
Popular Dance and
Ballroom Dancing in
Cuba, September
Festival of Contemporary
Music in Havana City,
October
International Ballet
Festival in Havana
City, October
for holding congresses, fairs, exhibits and
business meetings with all needed facilities.
There’s only one thing different about them:
all are near the sea, in unique cities or places
with long traditions. They include Havana’s
International Conference Centre, Capitol,
Latin-American Medical Centre; Varadero’s
Plaza America International Conference
Centre; and Santiago de Cuba’s Heredia
Theatre Convention Com-plex. Cuba is also
becoming increasingly popular among those
Jazz Plaza International Jazz Festival,
first week in December
who come on incentive travel programs. Its
attractions include the high level of culture
and hospitality of its people, safety, and the
comfort and facilities of its hotels.
Cuba’s has a rich cultural mosaic!
Spanish and African heritage go hand-inhand and have created their own identity.
Cuba’s music, arts and cultural performances and nightclubs are world class.
Cubans love to dance – especially the salsa
Pepe Sánchez International Festival of
Traditional Cuban Songs, March
Santiago Alvarez In Memoriam
International Documentary Films
Festival, March
Festival of Fire Caribbean Festival, July
Carnival of Santiago, last two weeks of July
Matamoros Son International Festival
of Son Music, October
Santa Lucia Beach
and Camaguey
St. John’s Day, week of June 24
Culture Week, first week in February
– and music is everywhere. Cuba is home of
the son and bolero music, made famous by
the Buena Vista Social Club. There are
dozens of international festivals of cinema,
ballet, music, fine arts, etc., that attract
enthusiasts and experts from all over the
world. These festivals are held throughout
the island affording visitors an opportunity
to participate and experience Cuba’s rich
and distinctive culture.
25 Canadian Traveller • May 2006 • CUBA 5
The Regions of Cuba
L
Let’s take a look at the several destinations in
Cuba, explore their diversity and see how they
meet and exceed your clients’ expectations.
Havana
Havana is Cuba’s capital; a city of 2.3 million
people. It is an ideal place for incentive groups,
boasting well-developed facilities and infrastructure. Excellent hotel and convention facilities are present for business meetings during
the day. In the evening immerse in the city’s
vibrant culture, music and nightlife. In Havana
you see Cubans pursuing their everyday activities and visitors get an opportunity to interact
with them in this distinctive urban environment.
watering holes were the Floridita and the
Bodeguita Del Medio.Visit them and sample his
mojito: a cool and refreshing drink made with
soda water, Cuban rum, lime, and mint leaves.
The National de Cuba Hotel, originally
built in 1929-30 is a Havana landmark and
National Monument. The government renovated it over a two-year period starting in 1990.
Today it reflects its original grandeur and
majesty – complete with extensive gardens –
overlooking the sea. There is a formal restaurant serving International cuisine as well as a
garden restaurant specializing in Cuban fare.
Relax on the terrace bar on the deep and
comfortable sofas and enjoy the atmosphere
of a bygone era – as musicians circulate and
serenade guests.
What to See & Do
La Habana Vieja (Old Havana) is the heart of
the city and embodies its history and heritage.
UNESCO declared it a World Heritage site in
1982. Many buildings have been restored to
their original grandeur and others are still
undergoing restoration. There are dozens of
museums, churches, memorials, galleries, and
monuments to explore and historic architecture to admire.
Plaza de la Catedral is a beautiful square,
alive with activity. Catedral de la Havana has
one of the most beautiful baroque facades in
Latin America. The imposing Castillo de la Real
Fuerza fortress was built between 1589 and
1630 and is one of the oldest colonial fortresses
in the Americas. Plaza de Armas, a few blocks
away, was once the seat of government.
Most of the roadways in Old Havana are
cobblestone. However there is one that is
wooden. It was constructed at the end of the
18th century on orders of the Governor. Wood
reduced the road noise and minimized interruptions to his sleep!
Ernest Hemingway lived in Havana when he
wrote For Whom the Bell Tolls. His favourite
6 CUBA • May 2006 • Canadian Traveller 26
Havana boasts excellent hotel and
convention facilities plus a wide
variety of museums, attractions,
cultural activities and historic sites
like the Catedral de la Havana, one of
the most beautiful baroque facades in
Latin America.
A visit to Morro-Cabaña Historic
Military Park is a must. El Castillo de los Tres
Reyes del Morro (The Castle of the Three
Kings of El Morro) was built in 1630, and the
fortress of San Carlos de la Cabaña in 1774.
Clients should time their visit for the early
evening to explore the museums and watch as
the cannons are fired every evening at 9 p.m.
Cubans love their ice cream and “Ice
Cream Parlour” takes on a whole new
meaning at Coppelia. This two-level, sixpod indoor and outdoor emporium serves
thousands of customers daily. It is “the”
meeting place for Cubans, and whole families line up – often for several hours – to
partake of the delicious treat! If time is
scarce, there is a designated area for tourists
– at an additional cost.
The Malecon stretches for seven kilometres paralleling Havana’s roadway and sidewalk. Cubans stroll it day and night. Old
fishermen dangle fishing lines in the water.
Young boys, aboard their large inner tubes,
venture further out in search of catch. Couples
socialize on the sea wall talking and watching
the boats glide by. At various points there are
“craft marketplaces.” Artists sell wood carvings, crocheted items, drawings, miniature
dolls, leather works, etc.
The Tropicana Nightclub is world
famous. Each evening it hosts more than 500
guests to a cabaret extravaganza in the open
air, under the stars. The show highlights Cuba’s
culture, music, dance and beautiful showgirls!
Modes of transportation are varied in
Havana. New, as well as 1950s-vintage taxis
are plentiful, efficient and modest in cost.
Tourist trolleys zigzag throughout the major
districts. Climb aboard at the many stops. The
cost is one Cuban Convertible peso from one
end of the route to the other.You can also hail
a Coco taxi; a three-wheeled motorized open
air taxi or even a bicycle taxi. Modified bicycles accommodate the driver up front and two
passengers behind in a canopied area.
Varadero
Varadero, located on the north shore, 135 kilometres east of Havana, is a popular choice for
many first time visitors seeking a beach vacation. It is Cuba’s most international resort
centre, and also the most upscale resort destination in Cuba. Veradero is a great destination
for conventions and incentive groups, with
end of town. Cost is only five Cuban
Convertible pesos. You can jump on and off at
various stops all day and children six and
under ride free.
Josone Park should be the first stop. This
park, covering nine hectares, is located inside
the old town. Stroll through the grounds, take
a horse drawn buggy or
enjoy a boat ride on the
Upscale Varadero is renowned for is beautiful white beaches, but there are also
interesting historic sites. Check out the vacation home of a U.S. millionaire at the
Mansion Xanadu and Al Capone’s seaside getaway, Casa de Al.
excellent facilities at Varadero’s America
Square International Conference Centre. The
20 kilometres of white sugar sand beaches are
world famous.
What to See & Do
A visit to the older area of Varadero is a must.
Clients can climb aboard the Open Top
Double Decker Bus that makes the hourly
circuit from the resorts on the strip to the other
lake. There are four restaurants within the
park: Antigüedades; Retiro; Dante; and La
Campana. The cuisine and service are exceptional, both in terms of quality and value. La
Gruta is the outdoor bar. Clients can enjoy a
mojito or Cuba libre while swinging in the
porch-style glider under the trees – reminiscent of the 1920s.
Casa de Al is located at the far end of the
bus circuit in old Varadero. It was Al Capone’s
mansion in days gone by, and sits on the shore
with a panoramic view of the coastline. Today
it is a restaurant with seating both inside and
on the beachfront patio. Al’s get-away car is
“parked” out front, but it won’t be moving very
quickly – it is solid concrete!
Mansion Xanadu is the former Dupont
Mansion. This exquisite vacation home of
the U.S. chemical
magnate was built 70
years ago and displays
the original furnishings of the 1930s. The
vintage elevator goes
to the third floor and
views of the spectacular coastline and sunset from the bar.
The Varadero Golf Club is the first professional 18-hole, par 72 golf course built in Cuba
(6,850 yards), designed in the form of an
island with smaller internal islets. The course
is easily accessible from all resorts in
Varadero. Tee off early, and don’t forget the
sun screen!
Most resorts have great entertainment in the
evening. There are also off-site discos and club
options. Three Varadero clubs that stand out are
the Havana Club, the Mambo Club and La
Rhumba. Entrance is 10 Cuban Convertible
pesos and includes unlimited drinks. There are
also several Cuban Cabaret Shows at various
locations. They include Cueva del Pirata
(Pirates Cave) and the Continental Nightclub;
both presenting shows with life music and
dancers. Spectacular!
There is much to see both under the water
and above it. The Varasub is a Japanese made
ship with underwater viewer panels.
Passengers sit in the submerged area of the
ship and view the beautiful coral reef,
colourful fish and other underwater life. On
the Boat Adventure participants drive their
own Aqua-Ray jet skis and visit the adjacent
island zoo.
27 Canadian Traveller • May 2006 • CUBA 7
Holguin
The Holguin area has four beautiful beaches;
Guardalavaca, Playa Esmeralda, Playa
Pesquero and Playa Yuraguanal. If your clients
want both a “beach vacation” and an opportunity to explore the countryside in a less
“commercialized” area of Cuba, these are the
destinations for them.
Holguin, a city of 300,000, is located in the
northeast part of the island. The small village of
Guardalavaca, about 60 kilometres away, is a
scenic resort area that more Canadians are
discovering and returning to every year.
Tourism here is growing exponentially. Nearby
Playa Esmeralda, Playa Pesquero and Playa
Yuraguanal also have magnificent beaches that
stretch almost 900 metres along the coast.
The resorts here are spectacular but this
area still has a rural ambience. Visitors can
explore the countryside, tour Holguin and
other nearby villages and hike or ride horseback in the Sierra Maestra mountains.
What to See & Do
Tourists love to shop and the open air craft
market in Guardalavaca is a “must visit.”
Getting there is easy! Climb aboard the multicar tram that departs from the lobby area of the
resorts. It provides transportation among the
three main beaches; Playa Guardalavaca, Playa
Esmeralda and Playa Pesquero – and also stops
right at the craft market. Here artisans display
and sell their works. Their crafts (wood sculptures, pottery, drawings, etc.) make great
souvenirs and clients can meet and talk with
local Cuban people. However, they must be
sure to get an official receipt for any purchases.
The “real” Cuba is beyond the resort and
you can experience it on several local tours.
Visit Holguin.This tour, aboard a comfortable,
air-conditioned bus, stops as historic
Revolution Square and then the popular baseball stadium. Cubans do love baseball! The
cigar factory is next. Five hundred workers,
mainly women, are busy making cigars by
hand: there are no machines at all. After lunch
With four beautiful beaches, including Guardalavaca, the Holguin area is popular
with sun-worshipping clients. There is more to the area, though, including
museums devoted to the history and culture of Cuba’s indigenous peoples.
8 CUBA • May 2006 • Canadian Traveller 28
there is a visit to a pottery factory. Here clients
have a chance to see the complete pottery
process: mounds of red clay soil, the settling
tanks, the actual artisans at work, and the kilns
for curing.
Swim with the dolphins at the recently
renovated Bahia de Naranjo Aquarium. This
excursion involves a 20-minute bus ride
followed by a short boat trip. The aquarium is
on an island and the enclosures for the animals
are in their natural settings. Following the
aquatic show with dolphins and Vito, the sea
lion, there is an opportunity to swim with the
playful dolphins. What an experience, especially for kids!
Banes is a typical small Cuban town that is
nearby. The biggest attraction is the Bani
Indocuban Museum which is dedicated to the
pre-Columbian Cuban culture and exhibits
key aspects of the life of native Cubans.
Bicycle taxi is the standard mode of transportation in Banes. On the way back visit a
Cuban farmer and his family and then stop at
the local family doctor’s office for a tour.
Chorro de Maita is a museum that displays
the artifacts of local archeological research on
an aboriginal settlement for the past 80 years.
It is one of the most important aboriginal
discoverys in Cuba and has been declared a
National Monument.
The Taino village is the recreation of an
Indian village with about two dozen life-like
statues that represent the original inhabitants
of Cuba. There is also re-enactment of Indian
life before the Spanish conquest.
Cayo Saetia was once a private game
reserve. Today the resort is open to the public.
It covers more than 16 hectares ranging from
virgin beaches for swimming and snorkeling
to rolling meadows and timbers. It is Cuba’s
Safari escape – home to many imported exotic
animals including, deer, zebras, wild boars,
hutias and antelopes. Bariay National Park is
where Christopher Columbus landed for the
first time in 1492.
The Keys of Cuba
Cuba has four archipelagos, located off the
north and south shores of the island. There are
thousands of keys throughout these archipelagos, all remote natural parts of Cuba, virgin
and largely uninhabited. If your clients want
to get away from it all and “recharge the
batteries” their destination of choice is the
Keys of Cuba. The choices include Jardines
del Rey (Cayo Coco, Cayo Guillermo), Cayo
Santa Maria and Cayo Largo. Here they will
find seclusion and tranquility in a tropical
paradise – complete with exceptional resorts.
Clients can find their paradise on one of them.
Jardines del Rey is a necklace of islands
just off the northern coast of Cuba that Diego
Velazquez discovered in the early 16th century.
Cayo Coco and Cayo Guillermo, off the
northern coast of Cuba, has pristine beaches,
clear blue waters and is bordered by lush tropical vegetation. Clients can go trekking in the
nearby ecological area, watch flocks of pink
flamingos, set sail on a catamaran and practice all types of sports, especially nautical. In
addition to the beach, clients can enjoy hiking
through the beautiful natural surroundings or
horseback riding, cycling, water sports and
scuba diving. It is a natural paradise formed
by beautiful palm-fringed white sand beaches
in a pristine surrounding, and the ideal setting
for a wonderful holiday with family, friends
or loved one.
What To See & Do
This is where the white and blue marlin run.
Clients can test their deep-see skills aboard
specialized, fully crewed yachts, just as Ernest
Hemingway did. There are also catamarans
offering half- and full-day excursions for snorkeling and watching the sunset.
ments. The seaweed is especially rich in amino
acids, oligo elements, vitamins and minerals.
The treatments, administered by specialized
personnel, help combat stress, promote relaxation, and address skin, neurological, hematological and respiratory ailments.
Moron, known as the “city of roosters” is
There are beaches, beaches and more beaches in the Keys of Cuba, but there is
also plenty of watersport action, plus wildlife viewing at places like El Baga
Natural Park and Iguana Cay.
El Baga Natural Park, near Cayo Coco, is
a must visit. After an orientation at the Visitors
Centre, guests take a guided tour along the
trails. The wildlife is extensive and includes
local fauna along with crocodiles, iguanas,
Roseate Flamingos, wild boars and deer. The
area is also a haven for birds with more than
200 species, many endemic to Cuba. What a
nature lovers’ paradise!
The Thalossotherapy Centre at Cayo
Coco is the only one of its kind in Latin
America and the Caribbean. This health treatment centre integrates the sea environment
with natural elements in their medical treat-
just a few miles from Cayo Coco and a good
choice for an off-resort visit. Its architecture
shows traces of European styles. The Rooster
monument was done by sculptress Rita Longa,
and is the city’s symbol. There are also a railroad station, municipal museum and art
gallery to explore.
Cayo Santa Maria is the largest of the
three keys linked by a stone embankment
beginning in the city of Caibarién. It lies to the
northeast of the province of Villa Clara, in the
Caribbean archipelago of Jardines del Rey.
The all-inclusive hotels here offer an escape
to a tropical paradise.
29 Canadian Traveller • May 2006 • CUBA 9
Two of the resorts are new and five-star;
Melia las Dunas and Occidental Royal
Hideaway Cayo Ensenachos. Both are spectacular. The Melia las Dunas consists of low-rise
villas integrated into the natural environment,
surrounded by lush gardens or adjacent to the
beach. The Royal Hideaway Cayo Ensenachos
is also outstanding, with five a la carte restaurants, distinctive bars, cigar lounge, disco and
extensive watersports.
What to See & Do
Santa Clara City, a university town with a population of about 300,000, is home of the Che
Guevara Mausoleum, burial site of Che and his
combat comrades. Over 1,000,000 people, many
from outside Cuba, have already visited this
memorial in tribute to Cuba’s legendary hero.
Remedios City was founded in 1514 and is
a well preserved town with colonial architecture. It is also famous for its “parrandas” or
street festivals.
Adventure tours beckon in the nearby
Escambray Mountains and on Hanabanilla
Lake. There are nature trails to explore and
trout to be caught in the many streams.
Cayo Largo del Sur lies off the southern
coast of Cuba, and it, too, is an ideal destination
for a romantic getaway in a secluded pristine
beach environment. In this natural paradise you
feel a little bit like Robinson Crusoe. It is also
a destination where your clients can get that
“all over tan” if they choose.
Located at the eastern end of the Canarreos
Archipelago, south of the western part of Cuba,
Cayo Largo del Sur covers 37.5 square kilometers, and boasts a moderate tropical climate with
very little rainfall. The waters are calm, clear and
a wide range of blues. The soft sand is perfect.
Christopher Columbus first set eyes on
Cayo Largo in the spring of 1492. But with the
treacherous reefs, water navigation was difficult and over the centuries many ships sank,
leaving the key undeveloped until 1959. In that
year Fidel Castro visited the area and saw the
10 CUBA • May 2006 • Canadian Traveller 30
Santiago de Cuba, the country’s second largest city, boasts a rich cultural life
include colourful cabarets like the Tropicana Santiago Nightclub and beautiful
architecture that reflects its role of capital city between 1522 and 1553.
potential for tourism. The first hotel opened in
1982 and other facilities and infrastructure
have been developing ever since.
The gently shelving beaches are its main
attraction. They extend for nearly 24 kilometres and the clarity of the water makes it a
prime choice for divers. Swimming, kayaking,
and scuba diving are the top activities. There
are five distinctive beaches affording privacy
and seclusion.
them by hand. What a picture! The day-long
Treasure Island excursion includes a tour of
Nueva Gerona, capital city of the nearby Isle of
Youth. The trip includes a visit to the former
Model Prison where Fidel Castro was once
imprisoned, a tour of Jone’s Jungle and a visit to
a crocodile breeding centre. For a bird’s-eye
view, climb aboard for the airplane tour to get
panoramic view of the many islets and cays.
What To See & Do
Santiago de Cuba
A visit to the nearby turtle farm is a must. It is
located at the Marina and is part of the conservation and protection program. Each year
hundreds of turtle eggs are collected from the
most vulnerable beaches and brought to the
breeding farm for incubation. After the eggs
have hatched, the baby turtles are kept in the
pools and then released back to the sea on a safe
beach. Visitors can actually participate in the
release of the baby turtles. As the name implies,
Iguana Cay is home for many iguanas. These
unique looking reptiles appear to be from prehistoric times, but are harmless and clients can feed
If your clients are seeking a combination of
culture, music, dance and history, along with
an eco experience, Santiago de Cuba is an
excellent choice. It is the second largest city
in Cuba and is located on the southeast coast,
about 900 kilometres from Havana. The
setting is idyllic; nestled between the turquoise
Caribbean waters and the majestic Sierra
Maestra mountains.
Santiago de Cuba is best known for its
hospitable people and its rich historicalcultural heritage. Like Havana, it is alive,
vibrant, and reflects urban Cuba. It was
Cuba More than Beaches
founded in 1514 and was the island’s Capital
from 1522 until 1553. This melting pot of
numerous ethnic influences has resulted in a
friendly, laidback atmosphere famous for its
music, dancing and hospitality.
What To See & Do
Parque Cespedes, in the centre of the city, is the
local meeting spot, where Cubans congregate
day and night, strolling under the shade trees or
resting on one of the many benches. Since it is
in the centre of the city, many important buildings are located nearby including the Town
Hall, the Municipal House of Culture, and the
Metropolitan Cathedral of Santiago de Cuba,
the primary cathedral in Cuba. There are a total
of 20 important museums in the city to explore.
The Town Hall was built from 18thcentury plans giving it an historic and ornate
elegance. It was from this building that Fidel
Castro gave his first address to the people on
January 1, 1959, announcing the triumph of
the Revolution.
Also downtown is the beautifully restored
Hotel Casa Grande. Its terrace café-bar looks
out on Parque Cespedes and the views from
its open rooftop bar are fantastic.
Two UNESCO World Cultural Heritage
Sites are must-sees: the ruins of French coffee
plantations in the mountains east of the city;
Gran Piedra soars above Baconao
Park, a World Heritage Biosphere
Reserve near Santiago de Cuba. Hikers
can climb to the top, 1,234 metres
above sea level.
History
Culture
Nature
Education
Music!
Tel: 1-877-947-5661
www.achecubaholidays.com
31 Canadian Traveller • May 2006 • CUBA 11
and the Fortress of San Pedro de la Roca del
Morro. The Fortress was built between 1638
and 1700, high on an escarpment facing the
open sea. UNESCO declared it the largest and
most complete example of the principles of
Renaissance engineering in the Caribbean.
Santiago de Cuba is the cradle of many
Cuban music genres including son, traditional
ballad and bolero singing. Music and dance
are everywhere. In the evening, just follow the
sound of music. It will lead to the many
cabarets, discotheques and piano bars that
welcome visitors. The enthusiasm of the
performers and audience are contagious! A
visit to the Tropicana Santiago Nightclub is a
must. It is second only to the one in Havana in
terms of its spectacular costumes, music,
dance and grandeur.
July is Carnival time in Santiago de Cuba.
Spectacular congas wind their way through the
streets to the cheers and participation of the
locals. The Spanish, African and FrancoHaitian influences are prevalent and play a
large part in the Santiago de Cuba carnivals.
There are also many other festivals to enjoy
throughout the year including: Cuban BalladFestival in March; Terra-Cotta Festival in May;
Golden Boleros Festival in June; Caribbean
Festival Fiesta of Fire in July.
Eco-tourism is an important element of a
visit to Santiago de Cuba. The nearby Sierra
Maestra Natural Park includes 17 peaks that
rise over 1,400 metres. Turquino Peak is the
highest at 1,974 metres. There are many trails
to hike on foot or on horseback. Baconao
Park, a World Heritage Biosphere Reserve, is
another must visit. Hike up to La Gran Piedra,
1,234 m above sea level, for a panoramic view
of the area. Gran Piedra is an enormous rock,
weighing about 75,000 tonnes and one of the
largest of its kind in the world. There are also
many life-size models of dinosaurs that kids
marvel at. This ecological area, with its unique
birds, flora and fauna, provides a peaceful
environment to explore Cuba’s natural beauty.
12 CUBA • May 2006 • Canadian Traveller 32
Beautiful beaches are everywhere in Cuba and the area around Cienfuegos is no
exception. White sand, warm waters, palm trees and plenty of water sports
including sailing and scuba diving attract Canadians.
Cienfuegos
Cienfuegos, known as “The Pearl of the South”
is one of Cuba’s most beautiful cities. It is an
architectural gem displaying many French
touches, art nouveau and art deco styles, and as
a destination, it offers your clients an impressive
combination of city, sea and mountains.
The streets are broad and majestic in the
oldest part of the city. Marti Park, located in
the city centre, is a must-see. Stroll along
Prado Promenade, a major artery and the
longest avenue of its kind in Cuba extending to
the seawall drive. The people of Cienfuegos
are warm, friendly and very hospitable. They
are also great music lovers and there are many
cultural events to enjoy.
Rancho Luna Beach is just 18 kilometres
outside the city and the 222-room resort there is
popular with Canadians, boasting a beautiful
beach and excellent scuba diving.
Botanical Gardens cover 94 hectares and boast
1,450 species of plants including a collection of
palm trees. The Dolphin Aquarium is a recent
attraction and one popular with children. There
is a show with trained dolphins and sea lions and
then an opportunity to swim with the dolphins.
What To See & Do
The Cathedral of Nuestra Senora de la
Purisma Conception, built in 1819, is a national
monument. Its French stained glass windows are
impressive indeed. De Valle Palace, built in the
20th century, displays Mudejar, Byzantine,
Venetian Gothic and baroque styles. The
Cienfuegos is one of Cuba’s most
beautiful cities featuring many
architectural styles. The De Valle
Palace displays Mudejar, Byzantine,
Venetian, Gothic and Baroque features.
Climb aboard the Steam Locomotive,
dating from the early 20th century, and visit
sugar mills and a locomotive repair shop, then
swim in the Caonao River. At the sugar mill,
see how sugar, one of Cuba’s main exports, is
made and sample sugarcane juice.
A city tour covers the main sites of cultural
interest including Marti Park, the Ferrer
Palace, the Terry Theatre and De Valle
Palace. For evening entertainment, the AfroCuban Night at Palmira offers the best of
Afro-Cuban culture with the famous bembe
(traditional African drum beats) and African
rituals, which are a rich part of Cuban culture.
The El Benny Club is alive with a nightly
musical show highlighting different cultural
activities. For a more tranquil environment,
relax on the Terrace and Inner Patio of the
Boutique La Union Hotel. It is the oldest bar
in the city
Trinidad
In 1988 UNESCO declared Trinidad, located
in southcentral Cuba, one of the most
complete and best-preserved colonial cities,
and part of the world heritage.
The historic city centre covers 55 blocks
and includes more than 1,200 buildings.
Clients can start their exploration at
Trinidad’s beautiful Main Square. It is
second only to Havana’s Cathedral Square.
Stroll down the cobblestone streets or tour
aboard a horse drawn carriage. There are
many beautiful mansions with porticos, red
roof tiles, artistic balconies and intricate
grillwork to admire.
Many major hotels are located at nearby
Ancon Beach, just 15 minutes from the city.
The Iberostar Trinidad Hotel, a five-star property, just recently opened.
What To See & Do
Trinidad is also known as the “Museum City of
the Caribbean.” There is, indeed, much culture
33 Canadian Traveller • May 2006 • CUBA 13
Enjoy authentic music in a distinctive setting.
Troubadours’ House is located in another
beautiful mansion. Relax with a mojito as the
local musicians play. The Carlos de Ayala
Discotheque is located in a cave and popular
with people of all ages. Enjoy an evening out in
this distinctive environment.
kilometres southeast of the beach. Water sports
are excellent and there are more than 35 diving
sites nearby. There are also flocks of Roseate
Flamingos, especially at Bay of Nuevitas. Santa
Lucia Beach is one of the best diving spots in
Cuba, where “explorers of the deep” get an
opportunity to feed bull sharks.
Santa Lucia
Beach &
Camaguey
What To See & Do
Santa Lucia Beach, located on the northern
coast, is 21 kilometres long and protected by a
coral reef, making the waters calm and ideal for
families. There are more than 1,000 hotel rooms
in the area. The city of Camaguey is located 109
Camagueyan cooking is famous. Try Ajiaco,
a thick stew containing several kinds of
meat, bananas, corn, and other vegetables,
that is Cuba’s national dish. Delicious! Enjoy
the music and dance of Camaguey. The
Ballet of Camaguey is located here. Patricio
Ballagas Troubadours’ House is the place
to enjoy traditional Cuban music – ballads,
sons, and boleros. St. John’s Day is a weeklong celebration that features dancing, floats,
The historic centre of Trinidad was
named a UNESCO World Heritage Site
in 1988. Clients can explore its lovely
streets and buildings and discover one
of the best-preserved colonial cities in
the New World.
and history to explore. The many museums
include ones dedicated to archaeology,
history, and even speleology. The Speleology
Museum is the only one in the country that is
in a cave, just five minutes from the city centre.
This unique museum is 220 metres long and
shows how the Cuban Indians used caves – as
refuges, homes, temples and cemeteries.
In its peak, there were 40 sugar mills in the
area of Trinidad. A tour of one of them is a
must. La Canchanchra is a bar named for a
Cuban cocktail by the same name. The drink is
made from honey, lime juice and sugarcane
wine. Relax and enjoy one in this mansion built
in 1723. The House of Music is one of most
important cultural institutions in Cuba for
traditional Cuban music of African ancestry.
14 CUBA • May 2006 • Canadian Traveller 34
The beach at Santa Lucia is 21 kilometres long and is perfect for families
because of its calm, warm reef-protected waters. Water sports and attractions,
like feeding bull sharks, are very popular.
street dances, and neighbourhood musical
groups, that is reminiscent of the celebrations in colonial days.
Pinar del Rio
The province of Pinar del Rio, and the city of the
same name, are located in the most western part
of Cuba. Its natural beauty is a magnet for ecotourism clients. The United Nations has declared
two areas of the province World Biosphere
Reserves; the Sierra del Rosario mountain
range and the Guanahacabibes peninsula.
The scenery of rounded limestone
mountains, valleys, caves and underground
rivers is spectacular; especially in the
Vinales Valley, a world heritage site. This
province is also famous for its tobacco
plantations that produce the world’s finest
tobacco. Your clients will want to participate on the ecotourism programs that
include hiking, biking, rock climbing, etc.
Besides the ecotours, there is excellent
scuba diving at Maria La Gorda and Cayo
Levisa. This area is very popular with
escorted tours.
Marea del Portillo
Maria del Portillo Beach is located in southeastern Cuba. It is a dark-sand beach on a spectacular cove with mountains as a backdrop.
There are 17 scuba diving sites in the area. This
area has the reputation of being a “home away
from home” in the Canadian market, especially
for seniors. Many Canadian “snowbirds”
migrate there each winter. There are two
national parks nearby; Turquino National
Park and Desembarco del Granma National
Park and eco-tourism is a major attraction.
35 Canadian Traveller • May 2006 • CUBA 15
Weddings in Cuba
C
Cuba has created all the necessary conditions
for your clients to have the wedding or honeymoon of their dreams in its beautiful beaches,
exuberant nature, almost virgin keys and many
hotel facilities.
Cuba’s rich heritage ranges from preColumbia cultures through the splendours of
Spanish colonialism to the internationallyacclaimed art of today. It is also a place of great
natural beauty, with three magnificent mountain ranges and fertile plains where sugarcane
and tobacco grow.
The antural attractions of the island are
complemented by the wealth of organization
experience and spectacular packages offered by
hotel chains and tour operators. Most wedding
packages include free wedding or vow-renewal
programs, alternative locations and wedding
planner services. On the honeymoon expect
personalized entrance, higher room category,
room service after 11 p.m. and romantic dinners.
All major hotels have a wedding planner
and all the tour operators will help in
arranging weddings.
Legal Requirements
The following are the legal requirements to
get married in Cuba if both parties are
Canadian citizens:
• If this is the first marriage for both parties,
both need valid passports;
• If either of the parties is divorced, then a
Divorce Certificate and valid passports are
required;
• If a widow (or widower) is involved, then a
Birth Certificate, Certificate of Marriage
and Death Certificate are required.
Preparing The Documents
Obtain CERTIFIED COPIES from a Notary
Public stating that that the document(s) is a
valid issue by the province.
The document(s) must be OFFICIALLY
TRANSLATED. This should include a
statutory declaration of the translator signed
16 CUBA • May 2006 • Canadian Traveller 36
by a Notary Public and NOTARIZATION of
the document(s).
Once the two versions are matched, get a
Certificate of Authenticity. This states that the
Notary is by law authorized to act.
It is advisable to find a Notary Public to do
both the translation and notarization of the
documents. The Cuba Consulate also provides
translation service on request.
Assistance From
The Consulate of Cuba
Present or send the certified copies and
certified official translation duly NOTARIZED to the consulate to be legalized and
certified. This process requires between 10
and 15 business days. The fee for legalization of documents is $128 for each single
document (i.e. $128 for each English document and $128 for each Spanish document.)
If legalization of documents is required
within three working days there is an extra
fee of $32 per document. All service
requests by mail must include a $32 nonpersonal service fee and a prepaid selfaddressed envelope.
It’s Cuba Time!
Y
Yes it’s Cuba Time! once again. You know
what that means don’t you? Yes. It’s time to
think inside the island and promote a work of
art to your customers. Every marketing minute
counts when it’s Cuba Time!, so let’s get busy
and see what we can come up with to help you
generate a few thousand dollars worth of
commissions!
Homing In On Great Verse
Look no further than the gocuba.ca Web site
for keywords and phrases that will entice your
customer to read your e-mails or click to your
Web site for more information. I found this
paragraph right on the Specialty Travel page.
Here it is:
“Going to Cuba is like taking a trip
around the world in perfect weather.
You can clamber over the ruins of
French coffee plantations. Tour
Spanish colonial cities dating back to
the 16th century. Luxuriate in
European-style spas. Swing to AfroCuban and Latin rhythms. Hike
through spectacular mountains and
forests. Dive on one of the world’s
great reefs. And fish where
Hemingway fished.”
Let’s plug and play with the first sentence:
Going to Cuba is like taking a trip around the
world in perfect weather. Perhaps that sentence
doesn’t “look” too inviting in a standard font
so let’s take the time because it’s
FIGURE 1
Cuba Time! to jazz it up. See Figure
1: Going to Cuba which has now
become the slogan is shown in the
Forte font. The tag line is shown in
the Verdana font. (right)
You can rework the fonts to suit your own
creative ideas – the key point here is that the
gocuba.ca Web site has all the words and
phrases you need to market Cuba through your
paper and e-mail newsletters.
18 CUBA • May 2006 • Canadian Traveller 38
It’s Easy With E-Cards
The postcard as you know has been with us as
travellers and holidaymakers and most of us if
not all of us have sent our share of postcards to
friends and family. The postcard then is a wellknown method of communication among
those on the road, in the air etc. The traditional
postcard is a direct mailer that is always read by
the recipient. If the message or image is significant to the receiver then that postcard will be
kept and re-read. This is your goal with e-cards.
Click to www.gocuba.ca, scroll to the links
at the bottom of the page and click on
Postcards. I have clicked on the Paintings link
and there I found a sketch that would make a
wonderful e-card. However, you have to know
why you’re sending it and that means you
would have created your tour idea or
marketing theme that this e-card will support.
For instance let’s say you wanted to promote
Cuban art tours
FIGURE 2
and you wanted to
target groups and
associations. Well
you can click on the
postcard of choice
and then you can
send your e-card to
the people on your
list. (right)
As you can see
in Figure 2, I have
sent a postcard to
Ernest Hemingway
who just happens to be the director of the local
fishing club. I have created my message and
clicked to send. Figure 2 shows exactly how
your e-card would look in your client’s
message window. You client will not have to
chase around the internet looking for their ecard. It’s right there.
The image shown is not related to fishing
(oh really?) – it’s more related to the arts.
However you could combine keywords such
as The Fine Art of Fishing in Cuba.
Good Cause Marketing
It used to be fashionable marketing to support
certain “save the something” causes until an
anti “save the something” group appeared and
targeted the innocent advertiser. Good cause
marketing has switched directions with a focus
on curing versus saving with some companies
focusing on causes that might result in a cure
for cancer for instance. I was delighted to find
out that Cuba is a firm supporter of the Terry
Fox Marathon of Hope! Now there’s a cause
every Canadian travel agent can get behind as
they promote GoCuba. Here’s the info:
The 9th Terry Fox Marathon of Hope in Cuba
will take place March 18th, 2006 for the ninth
consecutive year.This run is held in 155 municipalities, all starting at the same time. Cuba’s
Terry Fox Runs are the largest outside Canada.
The Marathon of Hope is organized by the
Cuban Institute of Sport (INDER), the National
Group of Cancer of the Ministry of Public
Health, the Canadian Embassy and the Cuban
Ministry of Foreign Affairs. This run is designed
to promote physical fitness and a healthy
lifestyle as well as to draw attention to the fight
against cancer inspired by the Canadian hero
Terry Fox. The event is now a tradition in Cuba
with many important personalities from the
world of sports and arts and public life participating to show their support. In last year run,
1,963,956 people took part all over Cuba and
the funds raised were formally delivered to the
Havana Institute of Oncology by Canada’s
Ambassador to Cuba. The institute is dedicated
to research in the battle against cancer.
Too late for 2006, however perhaps you can
achieve a goal come March 2007. You can fill
the beaches of Cuba with your clients. They
could join in the Terry Fox run wearing
Canadian t-shirts with your logo on them. You
could donate to the cause in Cuba and possibly
ask your preferred suppliers to get involved
too. You can promote that X dollars go to this
good cause when clients book to Cuba through
your agency – and who knows, you might even
be able to arrange a breakfast with Canada’s
Ambassador to Cuba for your group. Hey, if
you don’t ask, you don’t get.
of the wealthy who enjoy such delights.
Click to: www.havanaclubfoundation.com/
en/default.asp. Explore the pages there and
you’ll discover that it’s possible for your clients
to join this club. What if your tour price
included membership? What if you created a
“for women only” tour? As Cindy Lauper once
sang, “Some girls just wanna have rum!”
Whoops… one more theme to think on.
Keep thinking about your GoCuba –
Leavehere campaign as you read this overview from the The Havana Club Foundation
Web site:
“The Havana Club Foundation was opened
on March 31st, 2000. It is a cultural and tourist
complex created by Havana Club International,SA. The Foundation, set in an 18th
Century Palace, has amongst its attractions a
living museum that includes a tour culminating
in a Rum tasting. This is a living museum of
Havana Club Rum, including a bar restaurant
serving refreshing cocktails and delicious plates
of Creole cuisine. Here, art lovers can admire
masterpieces by the best Cuban artists. This
Gallery is considered to be one of the best of its
kind in Cuba. In the store you will be able to
purchase all the Rums in the Havana Club
range, including the delicious and exclusive
Rum San Cristobal, as well as souvenirs and a
wide selection of Cuban cigars which complement the genuine Rum of Cuba.”
The GoCuba Leavehere
Very similar to the Cuba Libre… a taste of rum
and freedom with your clients drinking in the
sights and sounds of this island paradise.
Start your GoCuba – Leavehere campaign
and build in a visit to the Havana Club
International, SA. Now what does this
mean? Well it could mean that you now have
a tour, a program and a sales incentive theme
to promote.
Start looking for your rum- and cigarloving clients or, better still, get out there and
create a brand new niche for yourself. You
never know, this could take you into the realm
El Pilar of Society
The Pilar was Ernest Hemingway’s boat that
served him during his 30 years of island life.
His novels as you know are still alive and well
and so is the connection between this old man
and the C’. Yes, Cuba and Hemingway go
together. So what could you do with all this
high brow lit’stuff anyway? For a start, click to
www.literarytraveller.com. Now there’s a site
for sore eyes. Follow the links to the advertising link and then send an e-mail for more
information. Chances are your literary tours
to Cuba could be featured on this Web site and
reach a prospective client base that is eager to
read and travel. You might be another Ernie H’
and become the pillar of your local society. As
someone once said: “It is written.” Today this
means a cheque… sign the cheque!
Rubiks Cuba
There are so many ways to twist and turn the
vacation delights to be found in, on and around
Cuba that it could be quite tough to make a
decision as to what to promote. As if you had
a Rubiks Cube in your hand, there are many,
many computations to be had. The W5
formula should come to mind as your Rubiks
Cuba decision-maker: Who, What, When,
Where, Why and How? Answer those six
questions as you review the GoCuba.ca Web
site and study your client list and perhaps
you’ll decide your CUBA TIME! promotion.
When is CUBA TIME?
According to the stats, we, as in Canadians, are
there a lot. The number of Canadians enjoying
time in Cuba totaled 602,377 in 2005 and we
represent 26 per cent of total arrivals into the
country. Main winter season puts us there
between October and April with May through
September being a time to create new sales.
There is your season for CUBA TIME!, so now
you can push for more business during the peak
season and then why not book yourself a FAM
and try Cuba in that May to September period
and look for opportunities to that will attract
your clients during this time too?
Although Cuba Time! might pass slowly in
Cuba, Cuba Marketing Time! for you is fast.
So make like the 20-year-old Cubik, (a
California Institute of Technology student who
set a new world’s record this past January 2006
for solving the Rubik’s Cube puzzle in 11.13
seconds !) and be quick to get on the Cuba
band wagon. It’s a seller. Read the supplement
in this issue of Canadian Traveller and then
you know what to do. You gotta Go Sell Some
Go Cuba!, ‘cos “It’s CUBA TIME!”
39 Canadian Traveller • May 2006 • CUBA 19
Enter to Win
Cayo Largo,
Cuba
a trip
for 2 to
s
n
o
i
t
s
e
u
Q
t
s
e
t
n
o
Cuba C
______
_______
_
_
_
_
_
_
__
ade with
g drink m
in
_______
h
s
e
fr
_______
and re
_
l
_
o
_
o
_
c
_
a
_
_
to is
_______
1. A moji
lub hosts
tc
h
rt centre.
ig
N
a
onal reso
pican
ti
a
ro
T
rn
e
te
th
in
t
t
igh
ba’s mos
2. Each n
___
___ is Cu
_
_
_
_
_
_______
_
_
_
_
_
_
_
_
_
_
_
_
__
_______
_______
3. _____
icated to
d
e
d
is
clude
Museum
choices in _________
docuban
In
ir
e
i
n
th
a
”
B
s
e
e
4. Th
_____
atteri
rge the b _____________
a
h
c
re
“
___
ant to
clients w
_______
as the
5. If your _____________
514 and w
1
in
d
e
_
d
_
was foun
_______
_______
_
_
_
_
_
_
____
_______
til 1553.
o, Cuba?
6. _____ ital from 1522 un
Cayo Larg
in
r
e
ff
p
o
a
_
ys
island’s C
_______
at Holida
_______
oes Trans
_
d
_
s
_
rt
_
o
_
s
_
Cuba re
_______
Sol Melia
_______
_
_
_
_
7. Which
_
_
_____
_______
below:
_______
___
number
The Prize
• Pamper yourself and experience the warmth
of Cuba with a 7-night all-inclusive package
for two at Cayo Largo Cuba. Hotel courtesy
of Transat Holidays.
Package includes all
meals, drinks and
non-motorized
sports.
______
x to the
_______
on and fa
_
ti
_
a
_
_
rm
_
fo
y:_
all in
_Compan
Complete
______
_______
_
_
_
_
_
_______
_
_
_
_
_
_
_
_
_
_
_
_
_
__
_______
__City:__
__
Name:__
_______
_
_
_
_
________
_
_
_______
______
_
_
_
_
_
_
_
:_
_
e
_
n
ho
___
___Telep
Address:_
_______
_______
_
_
_
_
:_
e
_______
d
_
o
_
C
_
l
_
_
ta
s
_
___
___ Po
_______
Prov:___
_____
ture:___
a
n
ig
S
_
_______
_
_
_
_
_
_
_
_
_
_
_
_
__
__
_______
_______
Fax:____
_______
_
_
_
_
_
_
___
_______
_______
_
:_
il
a
-m
E
• Two round trip
tickets to Cayo Largo
from Montreal or Toronto. Round trip
airport to hotel transfers in Cuba
courtesy of Transat Holidays.
Fax: (604) 699-9993
THE RULES:
1. To enter the contest, a candidate must be a resident of Canada who
has reached the age of majority in the province in which he/she
resides, who is not an employee of, a member of the immediate family
of, or domiciled with, an employee of ACT Communications Inc., its
agents or distributors, or any of the prize donors.
2. Entrants must complete all questions, and include their name,
telephone number and signature.
3. Mail or fax entries to “Cuba Contest” Canadian Traveller,
#203-1104 Hornby Street, Vancouver, BC V6Z 1V8.
Fax: (604) 699-9993. Entries must be received by Sept. 1, 2006.
4. The draw will be made Sept. 11, 2006 from all correct entries
received. All questions must be answered. The answers can be found
in the Cuba supplement.
5. One prize will be awarded consisting of a pair of round trip tickets,
courtesy of Transat Holidays. *(Departure available from Montreal &
Toronto according to the current flight programs and a 7-night allinclusive stay at Cayo Largo courtesy of Transat Holidays. Airport
taxes, destination rights, fuel surcharge is the responsibility of the
winner. They must be paid at the time of booking. The approximate
retail value of the prize is $3658.
6. The prize must be used between Oct. 1, 2006 and April 30 2007. It
must be accepted as awarded, is not redeemable for cash and is not
transferable. Black out dates apply; winner is responsible for travel
documents, i.e. passport, visa, etc. and Airport taxes/customs fees.
7. The winner will be advised by telephone during the week of Sept. 11,
2006 and announced in the Nov. issue of Canadian Traveller. An
alternate winner will be chosen if first drawn name declines or is
otherwise unavailable.
8. All entries become property of Canadian Traveller which assumes no
responsibility for printing error or lost or
misdirected entries. No communication will be entered into except
with the winning entrant.
9. One entry per person. Duplicate entries will be disqualified.
10. If more than one agent in your office wishes to enter, please
photocopy this page.
Sol Pelicano +++ 1/2
Sol Cayo Largo ++++
Barcelo Cayo Largo ++++
With its pristine beaches, translucent waters and bountiful coral reefs, Cayo Largo provides the perfect background for a summer getaway. This Caribbean island paradise is an ideal haven for beach lovers and diving
enthusiasts. Transat Holidays offers three resorts that provide an array of services and activities that will cater to
all types of clientele.
Travel Information
Immigration Regulations
Visitors require a valid passport that is valid for
at least one week after their return date and also
a tourist card. The tourist card is included in a
package tour. Air-only passengers can get the
tourist card from the airline or the Cuban
Consulate. Cuban-born travellers should contact
the Consulate of Cuba for entry requirements. A
visa is required for business travellers. Cuba has
extended the validity of the tourist card up to 90
days, to encourage long stay vacations.
Customs
Inbound Travellers: In addition to their
personal jewelry, cameras and other valuables,
visitors are allowed to bring into Cuba, duty
free, two bottles of liquor, one carton of cigarettes and up to 10 kilograms of medicine.
Gifts up to a value of US $250 can also be
brought in. Of that, $50 is duty-free; the rest is
100 per cent taxable.
Narcotics and firearms, except for authorized hunting weapons, are not allowed into the
country. No restrictions exist on the amount of
money a visitor can bring into the country, but
amounts over US $5,000 should be declared.
Outbound Travellers: Remind clients to
save $25 CUC (Cuban Convertible pesos) in
cash for the departure tax at the airport.
Visitors leaving Cuba can take out 23 cigars,
and 1.14 litres of liquor (two regular-sized
bottles of 750ml). To export other items, such
as art and antiques, obtain a permit from the
National Registry of Cultural Objects. Most
legitimate vendors have such permits, and can
officially stamp your receipt.
Money & Forms Of Payment
The official currency is the Cuban peso, which
may not be brought into or taken out of the
country. Convertible Cuban pesos are rated at
US 1.08 and serve as legal tender inside Cuba.
If clients bring US dollars and want to
exchange them for Convertible Cuban pesos,
they have to pay a fee of 10 per cent. However,
22 CUBA • May 2006 • Canadian Traveller 42
transactions from Canadian dollars, Euro, UK
pounds and Swiss Francs are not subject to this
10 per cent tax when they are exchanged into
Convertible pesos. Therefore, in terms of
currency, Canadians are advised to bring
Canadian dollars.
US dollars can be used to pay for purchases
in Cuba’s international marinas, cruise ship
terminals, and shops in airports without
paying the 10 per cent fee.
Hard currency can be changed into
convertible Cuban pesos in airports, banks and
hotels. It can also be changed in the CADECA
money-exchange offices in the main cities.
Prices in tourist installations are listed in
Convertible Cuban pesos (CUC.) Visa,
Thomas Cook and American Express travellers’cheques and Visa and MasterCard credit
cards are accepted, as long as they are from a
Canadian bank.
Medical Attention & Insurance
Most hotels have a doctor on call 24 hours a day
to provide primary health care. There are more
than 440 polyclinics and 280 hospitals in Cuba,
some of them with special wards for tourists.
There are also eight international clinics
providing more specialized treatment in Pinar del
Rio, Varadero, Cienfuegos, Trinidad, Cayo Coco,
Santa Lucia, Guardalavaca and Santiago de
Cuba. All tourists travelling to Cuba are advised
to take out a health care insurance policy.
Transportation
Cuba has excellent taxi services as well as car,
van and motorcycle rentals. Tour buses in
Havana and Varadero cover the major sites of
interest. For special excursions, contact the
tourism desk at the hotel. Economy travel on
buses among major centres around the country
is also available through Viazul. For information and schedules, visit www.viazul.cu.
Telecommunications
Cuba’s telephone network provides direct
communications inside the country and out –
with any part of the world. Some hotels and
resorts also provide Internet connections.
Electricity
Cuba’s electricity is 110 volts, 60Hz, but most
hotels and resorts have 220 volts. Electrical
outlets take flat plug prongs. If clients are
bringing an electrical appliance, they should
check before they leave to see if they need an
adaptor or converter.
Time
Cuba is on Eastern Standard Time. From May
through October, Cuba moves into daylight
savings time.
Shopping
Shops in hotels, villas and airports sell Cuban
cigars, rum and coffee, as well as snacks, arts
and crafts, toiletries, books and souvenirs.
Specialty stores in the main tourist regions also
carry high-end European and other imports.
For more information contact:
Cuba Tourist Board
1200 Bay St., Suite 305
Toronto, ON M5R 2A5
Tel: (416) 362-0700
Fax: (416) 362-6799
Toll free: 1-866-404-CUBA (404-2822)
E-mail: [email protected]
Cuba Tourist Board
2075 Rue University
Bureau 460
Montreal, QB H3A 2L1
Tel: (514) 875 8004
Fax: (514) 875 8006
E-mail: [email protected]
Web sites:
www.gocuba.ca
www.cubatravel.cu
www.aduana.islagrande.cu