Industry News - Attire Bridal magazine

Transcription

$77,5(
MAY/JUNE 2011 ISSUE 23
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The Fashion Files
Trend-setting bridal styles
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GAL IEW
PREV
PLUS SIZE
BRIDES
Ranges that
celebrate curves
Spotlight on
Bridesmaids
Exclusive market report
Plus
Industry
news
Twitter update
Marketing advice
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Top promotional ideas
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Regulars
14
Industry news
Find out the latest developments in the
bridal trade
40
Shop window
Rianna Fry shows how you can create a
summery shop window display
58
ACID
CEO of ACID, Dids Macdonald,
expains what steps designers can take if
they find they are being copied
88
Business Link
Roma Bhowmick, a Business Link
adviser, provides advice about how to
find networking opportunities
99
Up and coming
We speak to Annabel Jenkins about
her quirky debut collection that would
suit any fashion-forward bride
103
Twitter update
We bring you all the hottest news, stats
and facts from our followers
106
Speaker’s corner
New owner of Confetti, George
Buchan, talks to Attire Bridal about
the changes he has already made to this
online resource, and his plans for
further growth
69
The
collections
62
Princess bride
The Fashion Files
62
Princess bride
These fabulous ballgowns will fulfil any
bride’s fairytale fantasy
69
The collections
To accompany our two key bridal
fashion features this issue, we’ve
compiled a selection of accessories to
complete the look
70
Barely there
One step away from ivory, these subtle,
neutral shades are seeing a huge rise
in popularity…
73
Colour pop
This season’s bridesmaid colours are
unashamedly bold, bright and
brimming with personality
Columns
42
Abigail Neill
Award-winning bridal shop owner,
Abigail Neill, reveals how she fared
at the recent British Bridal Exhibition
in Harrogate
97
Joe Sweeney
The BBA Chairman pens the first of
a series of in-depth articles analysing
the bridal market
70
Barely there
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67
76
Mother of
the Bride
True Bride
40
Features
14
25
Bridesmaid fashions
Leading suppliers of bridesmaid dresses
reveal their views on the current market
33
Retail round-up
Find out how other bridal retailers
manage their in-store events
37
Retailer profile
Charlotte Murrell at Amaryllis
Bridalwear details the highs and lows
of running a bridal shop
38
Collection focus
We take a look at the new wedding
dress range from Village Brides
79
Curves allowed
We take a look at several bridal
collections specifically targeted at
curvy brides
85
Social media
Nick McAleenan, Media Solicitor
at JMW Solicitors LLP, reveals his tips
for protecting your business’
reputation on-line
Industry news
86
73
Colour
pop
95
Retailer interview
With not one, but many awards under
her belt, Sharon McPherson of Opus
Couture talks shop
Raise your website ranking
Barbara Aspin, Business Development
Manager at SiteWizard, reveals the key
to topping Google result searches
79
Curves allowed
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Shop
window
Profiles
76
True Bride
Director at True Bride, Nicki Flynn,
speaks to Attire Bridal about her long
term plans for the brand
90
Princess Stores
We talk to Wendy Ashton about her
latest collection, and how she plans to
grow the brand in the current
economic climate
Shows
22
The Essential Collection
An exclusive update on our top new
trade show
45
White Gallery
We preview the designers exhibiting at
this London-based event
92
BBEH review
Retailers reveal their views on this
spring’s British Bridal Exhibition
www.tusneembridal.co.uk
+44 (0)161 432 0250
SCARLET
2011 DREAMS COLLECTION
Editor’s letter
ȇȨɜɄɑѼɕɉȨȃȰ
May/June 2011
Cover image courtesy of
Donna Lee Designs
www.donnaleedesigns.co.uk
MANAGING EDITOR
Louise Prance
+44 (0)1376 535 613
[email protected]
EDITOR
Demelza Rayner
+44 (0)1376 535 609
[email protected]
ASSISTANT FEATURES EDITOR
Rianna Fry
+44 (0)1376 535 613
[email protected]
SALES MANAGER
Mark White
+44 (0)1376 514 000
[email protected]
SALES EXECUTIVES
Al-Thomas Noonan
Carly Rainbird
+44 (0)1376 535 612
[email protected]
DESIGN MANAGER
Vicky O’Connor
[email protected]
+44 (0)1376 535 616
DEPUTY DESIGN MANAGER
Sarah Barnes
SENIOR DESIGNER
Sophie Handley
GRAPHIC DESIGNERS
Laura Perry, Steve McKea,
Hayley Kilminster, Leanne Walsh
PRODUCTION MANAGER
Stuart Weatherley
SUBSCRIPTIONS
Alice Henson
+44 (0)1376 514 000
KD Media Publishing Limited
Broseley House, Newlands Drive,
Witham, Essex CM8 2UL
www.attirebridal.com
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I love these beautiful
earrings from Bridal
Designs Jewellery
Company. They’re
sparkly, stylish and
right on trend.
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Curvy brides often have a difficult time when
choosing their dream dress: many find instore samples are too small and this can
be embarrassing for any body-conscious
bride. While some bridal collections run up
to a size 30, a style that would suit a size 10
bride may not necessarily suit a size 20+ bride.
It’s heartening, therefore, to see a number of bridal
collections that have been specially created to flatter the female form,
with built-in support and cleverly draped fabrics. We speak to several
leading suppliers of plus-size collections on page 79 to find out the
future of this important market.
As most of you will already know, our new bridal trade show – The
Essential Collection – will be taking place in a few short months.
Leading names exhibiting include Jonathan James, Benjamin Roberts,
Alfred Angelo, Trudy Lee, Charlotte Balbier and Amanda Wyatt, among
many more. For the very latest information, turn to page 22 or visit our
website at www.theessentialcollection2011.com.
Bridesmaid fashion
on page 25
On the subject of exhibitions, in this issue we preview the exclusive
White Gallery trade show, which launched last year at The Saatchi
Gallery, and has now found a new home at Battersea Evolution. We
speak to designers who will be showcasing their latest collections this
May, including Johanna Hehir, Sassi Holford and Stewart Parvin.
Finally, if it’s business advice you need, we have plenty of experts on
hand to guide you. CEO of ACID, Dids Macdonald, reveals the steps
designers can take if they discover copies of their original designs.
We also reveal some simple ways to improve your online ranking on
Google, courtesy of SiteWizard, while Roma Bhowmick, an adviser at
Business Link, provides some simple networking suggestions.
Enjoy reading
ISSN 1758-0072
Attire Bridal is solely owned, published
and designed by KD Media Publishing
Limited. Whilst every effort was made
to ensure the information in this
magazine was correct at the time of
going to press, the publishers cannot
accept legal responsibility for any
errors or omissions, nor can they
accept responsibility of the standing
of advertisers nor by the editorial
contributions. The views expressed
do not necessarily reflect those of the
publisher. Attire Bridal is published
six times a year. Subscription rates for
overseas readers are £75 per annum
(incl. p+p), Cheques should be made
out to KD Media Publishing Limited
and sent to Attire Bridal @ Broseley
House, Newlands Drive, Witham, Essex
CM8 2UL.
ȐȹȐȵɺǸ
Princess bride
on page 62
Demelza Rayner
White Gallery
on page 45
Editor
Average Net
Circulation: 2,883
(01/07/09 to 30/06/10)
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Industry news
We take a look at the bridal
industry’s movers and shakers
in our regular business bulletin
VeriFone’s PAYware Mobile comes to UK
Soon small businesses will be able to ring up card sales, with the same
security and reliability as any major retailer, using their smartphones – thanks
to VeriFone’s PAYware Mobile.
Shipping from April 2011, the unique pocket-sized card reader works
with selected smartphones to accept secure chip and PIN credit, debit and
contactless card payments – adding new convenience for both merchants
and customers.
For information on smartphones supported and full details visit the
website at www.paywaremobile.co.uk.
Images by Rob Booker www.robbooker.co.uk
Exhibitors gear up for IJL
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Based in West Yorkshire, Dresses at No. 9 has recently
revealed its debut collection of vintage-inspired
bridalwear. Taking its direction from two key fashion
silhouettes of the 1950s – the full skirt and the pencil
slim – the spring/summer vintage collection is available
for ordering now.
The company hopes to expand its bespoke services by
providing clients with a selection of made to measure
bridalwear, offering individuality, style and elegance.
Linda Davey, creator of Dresses at No. 9, says: “I
wanted to create an individual look for many brides-to-be
who are forced to choose standard styles available in the
wedding gown market.” She continues: “Brides-to-be will
not only be able to find their perfect wedding gown, but
also receive assistance with vendor selection through our personal recommendations.”
For further information, call +44 (0)1535 663 389 or visit www.dressesatno9.co.uk.
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With over 70% of space already booked for
this year’s International Jewellery London,
by leading designers including Shaun Leane,
William Cheshire, Aagaard, Dower & Hall
and Antwerp Diamonds, this top trade event
is anticipating a packed show.
Taking place from 4th-7th September at Earls
Court 2, London, to showcase established
names in the industry alongside new talents,
IJL is the leading jewellery trade show and is
now in its 55th year.
“We’re very excited about the 55th
Anniversary show and it’s fantastic that
so many quality exhibitors have already
announced they are going to be showcasing
their latest designs there,” comments Sam
Willoughby, Event Manager.
To find out more, or to pre-register for
tickets, simply visit the comprehensive show
website at www.jewellerylondon.com.
News & events
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SiteWizard.co.uk has launched a search engine optimisation
service that guarantees results in Google, otherwise a full refund
will be provided. With three packages available, SiteWizard is
able to offer retailers the option of being found for two, four or six
key phrases on the first page in the organic listings in Google. If
they are not able
to deliver within
a three month
time frame then a
full refund will be
issued. With over
27,000 searches
in Google UK a
month, being found
is key for business
success.
MADRID NOVIAS PREPARES TO
PRESENT ITS LATEST EVENT
The latest ideas in wedding, special occasionwear and first communion
fashion will once again be the focal point of Madrid Novias, the
international bridal fashion exhibition, which is due to stage its ninth edition
between 5th-8th May in Hall 14.1 at Feria de Madrid.
The trade fair, which is organised by IFEMA in collaboration with
Expotecnic, will bring together the new collections for 2012 from around
60 leading companies specialising in bridalwear, formalwear and first
communion companies.
Throughout the course of the fair, Madrid Novias will be
open from 9.30am-7.30pm, except for Sunday 8th May,
when the event will close at 4.30pm.
Visit the show website at www.ifema.es
to find out more.
Jessica Farringdon Brides releases its
2012 collection
Bridalwear specialist, Jessica Farringdon Brides, has officially launched its
new 2012 collection.
The 30 elegant designs incorporate lightweight fabrics such as chiffon,
silk and satin. Brides-to-be can chose from varying styles, including
Grecian, ball gown and mermaid, as well as a selection of colours.
A key feature of the new collection is the use of a detachable train. A
number of the designs feature a classic and luxurious cathedral train, which
will create a real ‘wow factor’ at the ceremony, but can be unzipped during
the reception to create a more practical garment.
“Our new collection has been created following extensive consultation
with brides-to-be from across the country, at both exhibitions and in
our showrooms,” commented Ketan Jethwa, creative director of Jessica
Farringdon Brides.
For more information on the 2012 collection from Jessica Farringdon
Brides, visit www.jessicafarringdon.co.uk.
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Showing at White Gallery
May 22nd-May 24th 2011, stand 403
www.oliviacouture.com
For further information please call 0203 219 2000
Or Email [email protected]
News & events
NEW ACQUISITION FOR
ACS CLOTHING LTD
Moda reports increase in attendance at February 2011 show
Etiquette Formal Hire Ltd may be getting a new lease of
life, courtesy of a subsidiary of ACS Clothing Ltd.
Back in February 2010 Etiquette Formal Hire called in the
administrators. As a result, DLN Group Ltd was set up to
accommodate the business and assets of Etiquette Formal
Hire in a deal that reportedly saved around 160 jobs.
On January 28th of this year, DLN Group Ltd, which
owned the Etiquette Formal Hire business, appointed Matt
Dunham and Les Ross as joint administrators.
Speaking about the latest development, joint
administrator, Les Ross at Grant Thornton in
Manchester confirmed: “On 9th March 2011, the
Etiquette Formal Hire business was sold to a
subsidiary of ACS Clothing Ltd.”
The February 2011 edition of Moda saw buyers and brands in buoyant mood about the coming
autumn/winter 11 season, as the womenswear, menswear, footwear, accessories and intimate
apparel industries gathered at the NEC from 20th-22nd February for the UK’s largest trade fashion
exhibition. Show organiser ITE Moda Ltd reported increased attendance on the Sunday and
Monday of the show, with brands across the exhibition highlighting the quality of both independent
and national accounts attending the event.
James Lakeland, a regular exhibitor at Moda Woman, reported record business over the three
days. “We’ve showed at every edition of Moda since the launch, and this was without doubt the
most successful show we’ve ever had,” says Lakeland. “Buyers were clearly on the lookout for
something different this season, picking up on easy to wear but quirky pieces with a twist.”
For further details visit www.moda-uk.co.uk.
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Held on 9th and 10th March at
The Music Room, London, this
year’s Textile Forum welcomed
major brands as well as
independent designers.
Speaking about the event,
Linda Laderman said: “Buyers
were placing orders as well as
sampling, proving there is still
vitality in the industry despite
the economic climate.” She
continued: “with the luxury side
of the industry holding its own,
it was not suprising to see buyers
interested in fabric at over £300
a metre as well as much less
expensive options.”
Many exhibitors were pleased
with response. Exhibitor
Michael Bristow of Michael’s
Bridal Fabrics described the
event as “immensly successful”, noting a real interest in luxury fabrics, alongside his recently
introduced range of accessories.
The next Textile Forum will be held on 19th and 20th October 2011 at The Music Room,
South Molton Lane, London.
Royal London celebrates
wedding season with
new charms
Royal London, which showcased its
brand new range of silver jewellery at The
Jewellery Show in February, has added a
number of wedding themed charm designs
to its collection.
The latest designs will make perfect
collectors’ items for people on the hunt
for Royal Wedding memorabilia and
commemorative jewellery.
There are almost 100 charms in the full
range, with other themes that cover a wide
variety of interests and occasions. For more
information on the range visit the website
at www.royallondonwatches.co.uk.
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We showcase three new accessory ranges
available for order now…
Company: Crystabelle
New Collection:
Floral Lace
Details: A beautiful
new addition to the
Floral Lace range
is this statement
necklace, fashioned
from freshwater pearls,
Swarovski crystals,
pearls and diamantés.
Telephone:
+44 (0)161 485 6585
Website: www.crystabelle.co.uk
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First launched at Pitti Bimbo in Florence, Suzanne Ermann’s “Enfant”
collection is now distributed in 50 high-end boutiques throughout the world.
Her new 2011-2012 autumn/winter collection is suitable for girls aged
from two – 14 years old. It is chic and playful, with creations for both day and
evening wear. There is also a line of
accessories to match this modern
and timeless collection.
For further details, visit the website
at www.suzanne-ermann.com.
Company: Bridal Designs Wedding Jewellery
New Collection: The Wildheart Collection
Details: The Wildheart Collection consists of a necklace,
bracelet, pendant and two pairs of earrings all featuring the
newest shape from the Swarovski Crystallised collection - the
Wildheart. When combined with the lustrous Swarovski
pearls, oval Swarovski crystals and Sterling silver, this makes
an eye-catching bridal look.
Telephone: +44 (0)7894 443 609
Website: www.bridaldesignsweddingjewellery.co.uk
Company: BonBijou
New Collection: 2011 Bridal
Collection
Details: This designer jewellery
range is individually handmade
by designer Emma Louise Cairns.
She transforms antique pieces
into bridal jewellery, creating
individual earrings, brooches,
necklaces and rings.
Telephone +44 (0)7740 345 600.
Website: www.bonbijou.com
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Visitors prepare for White Gallery
Top UK fashion names will showcase their 2012 bridal collections at White
Gallery London 2011. The exhibition will be welcoming bridal retailers to
its new residence in Battersea Park from 22nd-24th May. For further details
simply visit www.whitegallery.com.
News & events
Fresh floral range from Rose Garden Accessories
New for 2011, Rose Garden Accessories has designed a luxurious and romantic collection
of hand crafted silk, satin, lace and chiffon flowers adorned with crystals, pearls and beaded
accents. All the flowers in the new collection have been handmade using traditional
techniques and the finest fabrics and have a vintage feel whilst appealing to modern and
stylish brides.
Also added to the range for 2011 is the Pure collection of pearl jewellery, designed for
simplicity and glamour, with pearls hand knotted on silk.
Rose Garden Accessories is currently looking for stockists for the new collection, and is
currently offering attractive discounts for trade buyers. The full collection can be seen at
www.rosegardenaccessories.co.uk.
Welsh gold will be used in April’s Royal Wedding
After nearly five months of speculation since the engagement between Prince William and Miss
Catherine Middleton was announced, Clogau Gold has received confirmation from Clarence
House’s Press Office that Welsh gold is going to be used for the couple’s wedding rings.
The Queen, herself, has donated a family supply of Welsh gold to crown jeweller, Harry Collins,
to create Catherine’s wedding jewellery. William however has chosen not to wear a ring.
This means that the Royal wedding, to be held on Friday 29thApril, will continue the long
upheld tradition of using Welsh gold in Royal wedding rings, which began in 1923 with The
Queen Mother’s marriage to King George VI.
Managing Director of Clogau Gold, Ben Roberts, says: “I am overjoyed to now have official
confirmation from the Palace that Welsh gold will be used for Miss Catherine Middleton’s
wedding ring. We have had our fingers crossed since the engagement was announced in
November that the tradition would be upheld. I was expecting to have to wait until after the
wedding to discover this news so it has come as a very welcome surprise to me!”
For more information on Clogau Gold, visit www.clogau.co.uk.
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Businesses are being urged to check whether new changes to
legislation are likely to affect them.
The Common Commencement Date for regulations is on 6th April
2011 and Business Link is encouraging businesses from every sector to
check the Business Link website (www.businesslink.gov.uk/ccd) for any
legislative changes that may concern them.
To save businesses time and money, government departments
issue changes to new and existing business legislation twice a year
- on 6th April and 1st October - dates that are known as Common
Commencement Dates. Business Link has created a summary of the
changes that will come into force on 6th April to help businesses identify
those that are relevant to them.
Businesses are encouraged to go online and check the summary to
BRC AND GOOGLE PARTNER
FOR NEW RETAIL MONITOR
The British Retail Consortium (BRC) and Google
have revealed plans for a new quarterly report
which will quantify the growth of online retail traffic.
The BRC - Google Online Retail Monitor (ORM)
will measure traffic for the part of the retail sector
operating online (the equivalent of footfall for instore retailing).
It will report changes and trends in numbers of
unique visitors to retail websites, comparing the
performance of online-only retailers with multichannel retailers (those using stores and the
internet). There will be a geographical breakdown
of online activity and the growth of smartphone
retail traffic will also be measured. A ranking of the
most popular retail search terms will show current
consumer trends.
John Gillan, Google’s senior industry retail
head explained : “The launch of the Online Retail
Monitor marks a huge step in achieving multichannel measurability for the online retail sector.
The tool will be able to quantify the growing
traffic to the fast-changing retail industry, as well
as establish key trends and determine retail hot
spots for online traffic. As the most advanced
e-commerce country in the world, the ORM can
further drive the UK retail economy.”
The ORM will be published for the first time
in mid-April and will complement the figures for
online spending, published monthly as part of the
BRC - KPMG Retail Sales Monitor.
For more information about the BRC’s annual
Multi-Channel Retailing Conference visit the
website www.brc.org.uk/multichannel.
see whether the incoming regulations will affect their business in
any way.
Some of the changes introduced are:
• A change in the main rate of corporation tax:This will fall from 28 to
27 per cent, and the Small Profits Rate from 21 to 20 per cent (effective
1st April).
• Additional paternity leave and pay: Eligible partners of those
either due to give birth or adopt a child will gain the right to additional
paternity leave and pay (effective 3rd April).
• Retirement: You will no longer be able to issue notifications of
retirement using the statutory retirement procedure (effective 6th April).
Ray Lambe, businesslink.gov.uk programme director says: “The
Common Commencement Date is an important date in the business
calendar, and the Business Link website helps people from all business
sectors understand how to comply with the changes. We recommend
that people check the www.businesslink.gov.uk/ccd pages for clear
guidance on the regulations which may affect them.”
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We take a look at the newest bridal names exhibiting at The Essential Collection this July
In Brief
Show: The Essential Collection 2011
Organiser: KD Media Publishing Ltd
Dates: 17th-19th July 2011
Location: Stoneleigh Park, Warwickshire
Opening times: Sun & Mon: 9am-6pm,
Tue: 9am-4pm
Website: www.theessentialcollection2011.com.
With just three months to go until the doors open
on the UK’s newest bridal trade exhibition, stand
space is filling up fast. This is no surprise given
that The Essential Collection is timed perfectly
to follow the major European bridal trade events,
enabling retailers to place their orders for the
new collections much earlier than was previously
possible. Indeed, by ordering in July 2011, retailers
can now expect delivery of their spring/summer
2012 samples well before Christmas.
Speaking about the timing of the event, Show
Director for The Essential Collection, Mark
White, said: “After many conversations with
designers and manufacturers, I am happy we have
chosen the ideal time of year to capitalise on the
buzz created by the European shows and a location
where buyers and exhibitors can forge new
relationships and strengthen existing business.”
The Essential Collection is brought to you by
Attire Bridal magazine, which was launched four
years ago to provide the UK bridal trade with a
new way to reach out to buyers.
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In addition to established names such as Alfred
Angelo, Benjamin Roberts, Cameron Ross, Nicola
Anne, Trudy Lee and Ultimate Formal Hire, there
will also be a plethora of new names exhibiting at
The Essential Collection.
Lesley Hodgkiss of Lesley Jane is a first time
trade exhibitor, and will be showcasing her
collection of bridal jewellery and tiaras that can
be colour matched to any dress. Speaking about
her decision to exhibit, Lesley said: “The Essential
Collection came along at the perfect time for my
business. I have been operating a retail jewellery
business for many years and feel the time is now
right to launch into wholesale.” She continues:
“Following an initial order, I will supply every
stockist with a colour board that presents every
crystal and pearl available from me, along with
feathers that I hand dye. This will make reordering
simple, and enables retailers to match any dress
with beautiful coordinating jewellery or hair
accessories.” For further details, contact Lesley on
+44 (0)7588 503 084.
Other accessory companies exhibiting include
Chez Bec, Ivory & Co Tiaras, Lexus International,
Linzi Jay, Sarah Kavanagh Bridal, Twilight
Designs and Victoria & Edward.
Aside from featuring the very best in bridalwear,
formalwear, bridesmaids, prom, occasionwear
and accessories, other service providers will be
exhibiting at The Essential Collection. Xedo,
for example, specialises in targeted software that
enables independent bridal retailers to connect
with suppliers and customers using the most upto-date Windows and web technology.
Furthermore, Jane Watson of The Bridal
Retailers Network and Consultancy Service
will be on hand to offer advice on any aspect of
running a bridal shop. Her seminars will be held at
midday each day of the exhibition and are free for
retailers to attend.
The Essential Collection is unique in the fact
that two of the UK’s leading fabric companies
are exhibiting: Michael’s Bridal Fabrics and
Carrington Fleet. Michael’s Bridal Fabrics
exhibited at Textile Forum earlier this year and
noticed increased uptake in luxury fabrics costing
more than £300 per square metre.
To help visitors with their buying decisions,
there are eight fashion shows taking place over
the three days, featuring the very latest in bridal
design from Amanda Wyatt, Benjamin Roberts,
Charlotte Balbier, Heirloom, Lexus International,
Jonathan James Couture, Madeline Isaac-James
and Romance Bridal.
Further updates will be posted on the show
website, and we’ll be running our official show
preview with full exhibitors and brands lists,
seminar schedule and catwalk schedule in the July/
August issue of Attire Bridal. $
Contact
To book a stand at The Essential
Collection, please contact
Al-Thomas Noonan or Carly Rainbird
on +44 (0)1376 535 612.
The Essential Collection is free to attend. Please
register in advance by visiting the show website at
www.theessentialcollection2011.com.
To find out how to reach Stoneleigh Park,
simply visit www.stoneleighpark.com.
Calling all Retailers
We take a look at the top 10 reasons for retailers to attend our brand new bridal
trade event, The Essential Collection.
1
Be one of the first to view and order
from the 2012 collections
By visiting The Essential Collection, you’ll be first
in line to view the brand new 2012 collections
from leading bridal designers and manufacturers.
By ordering much earlier than was previously
possible, you’ll see samples arrive in store well
before Christmas, thereby providing your brides
with the very latest in bridal design.
2
It’s easy to reach and has plentiful
free parking
Stoneleigh Park is less than 100 miles from
most of the UK’s major cities, including Bristol,
Birmingham, Cardiff, London, Oxford and
Manchester, making it an easy drive for most
visitors. What’s more, once you arrive there’s
plentiful free parking on-site (30,000 spaces),
right outside the exhibition venue.
3 There are fashion shows every day
To help you make your buying decisions,
there are eight fashion shows taking place over
the three days to showcase designs from the 2012
collections. Timings for the shows will be 11am,
2pm and 4pm on Sunday 17th and Monday 18th
July, and 11am and 2pm on Tuesday 19th July.
4 You can brush up your business
skills in our seminars
All retailers visiting the show can attend any
Image courtesy of Enjoy Warwick
one of the seminars taking place over the three
days. Jane Watson, from The Bridal Retailers
Network and Consultancy service will be hosting
a seminar for all bridal retailers, while there will
also be seminars to help guide you on many other
aspects of running a bridal business.
5 There are lots of opportunities for
you to network
There’s no better way to spend a summer’s day
than with a barbecue and a glass of Pimm’s or
cold beer, and that’s exactly what will be on offer
at The Essential Collection this July. Enjoy a
relaxed lunch outside, or simply unwind with
friends and colleagues in the sunshine after the
exhibition closes.
6 Take advantage of exhibitors’
special show offers
Many exhibitors will be offering retailers special
show offers that will only be available to those
attending The Essential Collection. Full details
of all offers will be published in our forthcoming
July/August issue.
7 See exhibitors that you will not see
at any other trade show
Aside from established bridal brands such as
Benjamin Roberts, Amanda Wyatt, Charlotte
Balbier and Alfred Angelo, The Essential
Collection will host a number of bridal brands
that will not be exhibiting at any other UK bridal
trade exhibition. Jonathan James Couture, for
example, will be exclusively launching their 2012
bridal collection at The Essential Collection.
There will also be a number of first time trade
exhibitors including Lesley Jayne, who specialises
in colour-coordinated jewellery and tiaras.
8 Anne Hathaway’s cottage in Stratford-upon-Avon
There is plenty of accommodation in
the vicinity and a taxi firm on site
Whether you come up for one evening or longer,
there are thousands of hotel rooms available
within a 10 mile radius. We have appointed
Fresh! Reservations to aid all visitors in their
search for accommodation. Call +44 (0)845 310
3333 to find out about their discounted rates.
Furthermore, anyone wanting to stay after the
exhibition closes for a drink or two can take
advantage of the on-site taxi firm, AA cars
and minibuses. Their telephone number is
+44 (0)1926 425 252.
9 There’s a great choice for food
and drink
You’ll be spoilt for choice when it comes to
eating and drinking at The Essential Collection.
Aside from the exhibition restaurant, which
offers an excellent choice of food, there are two
cafés on site, one of which specialises in delicious
homemade cakes and tasty hot baguettes. What’s
more, directly outside the venue there’ll be a
barbecue and a Pimm’s tent.
10 Turn it into a mini-break
With Royal Leamington Spa, Warwick
and Stratford-upon-Avon a short drive away, it’s
easy to turn your visit to The Essential Collection
into a much-deserved mini-break. Stoneleigh
itself is a pretty English village that is surrounded
by acres of stunning countryside, and is the
perfect setting for our new bridal trade event. $
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Bridesmaids
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Leading suppliers of bridesmaid dresses reveal their views on the current market.
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Lyn Musselle, Sales and Marketing Director,
Ebony Rose
What’s your take on the current market for bridesmaids’ attire?
Never has it been more fashionable than to allow your bridesmaids to not
only choose what style of dress to wear, but to allow them to pick their
own colour. This could be a colour shade difference on a stipulated colour,
or any colour at all! Increasingly the trend for bridesmaids has been kneelength, cocktail-style dresses, with the versatility to be worn again. Whilst
the strapless dress provides elegant styling, one-shouldered dresses give a
fashion-forward edge. Floor length gowns offer the somewhat more body
conscious bridesmaid an appealing option with a choice of sashes, bows
and ruching to emphasise the waistline in a classically elegant look.
How would you describe your latest collection?
Our latest collection is fun, flirty, wearable and on trend.
Lucas Crysanthou, MD, Impression Bridal UK
The bridesmaid market in the UK is seeing significant growth in spite of
the economic downturn. Our bridesmaid repeat orders increased by 30%
in 2010. Bridal parties are still getting bigger and bridesmaids are becoming
more willing to go with more fashionable styling.
It’s a very sassy and fashion forward collection with a mixture of full length
and short dresses, and all can be worn for any event.
Which dress do you think will be a best-seller and why?
That’s a difficult question to answer, so I’ll tell you my favourite instead!
Style 20023 has everything that stands out in the new collection. It is short
(shorter than the standard tea-length styles), it has flower accessories and
horizontal pleating. It’s also a style that could be worn for any function.
Which dress do you think will be a best-seller and why?
I believe ‘Destin’ will be a best-seller, as it is an elegant, softly flowing, full
length chiffon gown with shoulder straps and adorned with a delicate
scattering of crystals across the waistband. One of our shorter styles which
is sure to be a big winner with girls is ‘Lottie’, the epitome of fun and
versatility. This knee length, tulle and satin gown would equally be suited
to a day at the races or even a prom.
What support do you offer to your retailers?
We support our retailers in a number of ways, with posters, window seals,
designer weekends, sample loan service, brochures and a healthy offering
of year round advertising in the most popular bridal magazine titles.
Can you suggest a few trend
predictions for the season?
Colours for the coming season
will be bright and amazing,
with hot pink, apple green, lilac,
orange and yellow, amongst the
most popular choices for 2011.
Lottie
Destin
What retailer support do you offer?
When they first come on board, all Impression bridal stockists receive a
core set of about 30 of our best selling styles as free samples. We then send
them a further five or six new free samples from every new collection (twice
a year). Samples of all other styles not part of the free sample programme
can be ordered at a discount. We advertise the collection throughout the
year and, by only supplying our bridesmaid dresses to bridal stockists, we
give shops the same level of exclusivity.
Can you suggest a few trend predictions for the coming season?
The standard ‘safe’ bridesmaid styles will always sell well but bridesmaid
dresses are getting shorter and horizontal pleating with floral accessories
will be a feature for next season.
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Style
22417
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Rebekah Roberts,
Design and Marketing,
Pretty Maids
What’s your take on the current
market for bridesmaids’ attire?
The demand is still very high, even
in the current climate and with huge
competition from the high street.
Customers continue to look for
traditional bridesmaid gowns sold
through bridal retailers offering a
boutique service. There is a need to
keep our Pretty Maids collection
diverse, designing fresh, innovative
gowns as well as offering more
traditional styles.
This season Pretty Maids is focusing on gowns with flattering silhouettes
that we know will sell well. We are modernising these popular styles by
adding ruffles, waterfalls, oversized bows, beaded necklines and appliqués.
We will also include a vintage inspired 1950’s feel to the collection,
featuring gowns with nipped in waists and A-line skirts. The collection is
available in a range of fabrics; satin, chiffon, organza, tulle and taffeta, in a
kaleidoscope of over 70 shades.
Which dress from the newest collection do you think will be a bestseller and why?
Style 22417 is a pretty floor length chiffon gown with a one shoulder
strap adorned in handmade chiffon roses. This is proving to be a best seller
already and I’m sure will run for many seasons.
We hold stock in our UK warehouse, for that last minute outfit, delivered
the next day. We can offer rush cuts with two-four weeks delivery and we
buy our own fabric to control
demand. We supply our
retailers with high resolution
images and information for
use in their promotional
material and websites. We
are featured in major bridal
magazines, through editorial
and advertising.
Can you suggest a few
trend predictions for the
forthcoming season?
I think a vintage feel is coming
through, with strong style
influences from the 1940s
and 1950s such as nipped
in waists, A-line silhouettes
with tulle underskirts and
sensational oversized bows.
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Rachael Rowles, Sales and Marketing Executive,
Trudy Lee
What’s your take on the current
market for bridesmaids’ attire?
Brides are being more individual
when it comes to their weddings and
are looking for something different to
make their wedding stand out from
their friends’. This is being reflected
through their bridesmaid dresses:
mix and matching bridesmaid styles
are becoming popular, brides are
choosing different styles to suit their
bridesmaids’ shapes, with different
necklines, designs and mixing long
and short dresses.
Style 10105
How would you describe your latest
bridesmaid collection?
Trudy Lee Bridesmaids collection
has something for every bridesmaid,
filled with delicately draped chiffon
and soft satin styles, all available in
28 different colours. This stunning
collection is filled with beautifully
structured dresses, allowing maids to
feel elegant and confident on their
friend’s special day.
Since introducing the collection in January we have had a very exciting
response from our stockists. There are two styles which currently stand
out as leading styles (10105 and 10107), both of these styles drape
across the body creating a flattering silhouette.
We are always looking for ways in which we can support our stockists.
All our bridesmaid stockists are provided with a Trudy Lee Bridesmaid
lookbook and are given swatch cards detailing all satin and chiffon
colours available.
Here at Trudy Lee we understand how important it is to support our
stockists and Trudy Lee is known for never discontinuing the wedding
dress collections, so we are working towards offering this service with
our bridesmaid collections.
As mentioned before, brides are looking for ways to make their
wedding unique and to stand out from their friends. Therefore, I
predict that brides will continue to choose differing styles for each of
their bridesmaids’ dresses, with different lengths, styling and sometimes
colours. One shoulder dresses and differing necklines are becoming
more popular as we offer brides an alternative to the high street.
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Sammy
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Bridesmaids
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Nicki Flynn, Director, True Bride
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Following the diverse fashion scene, brides are opting for either bold
eclectic shades with clean
Style M983
lines and elegant silhouettes,
or soft, muted palettes with
a hint of vintage romance.
Gowns that have a dual
purpose or are keenly priced
will also appeal in today’s
economic climate, hence the
introduction of our Luna B
and the Essentials collections.
James Waddington, Marketing Director, Romantica
Girls are looking for young, trendy designs from companies they can trust.
We have found that party numbers are usually three upwards, so retailers
come to us for the colour and size range that we offer, and our ‘same order
colour guarantee.’ How would you describe your latest collection?
I have tried to give our stockists a good range of fabrics, such as satin,
chiffon and taffeta that they know will sell, with a good variation in long
and short styles that can be worn again. With clever artful touches of
beadwork and embroidery, the collection has a strong appeal to all of the
bridal party.
I would say our ‘Sammy’ design is likely to be a best-seller. The one shoulder
A-symmetric designs are proving very popular at the moment and are very
on trend.
Our bridesmaid range is advertised in leading national bridal titles
on a regular basis. Our well-known standards of customer service and
full satisfaction from the Romantica brand apply just the same to our
bridesmaids range. We have 65 colourways and no delivery charges, and
there is no extra charge for large sizes or colour match. These are just some
of the reasons why we have been dealing with some shops for 25 years.
Posters can be provided for POS support upon request and, of course, we
have a full brochure.
One shoulder designs, full length dresses and, of course, Cadbury’s purple!
How would you describe
your latest collection?
Designed with a multitude
of ages and shapes in mind,
we have tried to keep the
True collection focused on a
vintage theme. Glamour sits
alongside ‘sassy’ with a mix of
colours varying from strong
electric jewels to pretty,
earthy pastels.
The Luna B collection
has been strengthened by
the introduction of elegant
taffetas and slinky satins, still retaining its alternative eveningwear feel.
Oh you can’t ask me to choose just one! P205 is pure extravagance
and aspires to the popular Red Carpet look. M983, with its gorgeous
matching flower girl, is young, fresh and is perfect for those retro
inspired weddings.
We have recently had a very exciting website makeover for 2011,
showcasing all our collections, colour palettes and where to find
each collection. At the same time we have launched into consumer
advertising, focusing specifically on our bridesmaid collections.
Perhaps, however, the most important support is our small but
very professional customer support team. Having come from a retail
background, I fully appreciate just how important trust, honesty and
flexibility is.
I would suggest that retailers widen their offer of samples to include the
extremes of bold and pastel. Don’t play too safe with styling.... 1950’s
silhouettes are here for a while yet and watch out for the cute tealengths, single shoulder detail and fishtails.
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Alvina Valenta 9123
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Jim Hjelm Occasions 5128
Victoria Woodley, Office and Sales Manager,
JLM Europe Ltd
I think girls are looking for elegant dresses that they can wear again. They
have gone back to more traditional floor length dresses.
How would you describe your latest collections?
Our new collections are beautiful. To start with, Jim Hjelm has designed
a tea-length collection that is fun and reflects some of today’s fashion
elements. The full length collection comprises simple, elegant full skirts
with delicate details such as a ribbon trim or flower detail.
Lazaro has designed a classic bridesmaid collection comprising beautiful
shapes that compliment the female form. A new fabric, Mikado, has been
introduced for its luxurious feel, and there are some new colours including
the much requested ‘Cadbury’s’ purple and a true red.
Alvina Valenta has designed another stunning collection, going back to
what she does best and keeping her bridesmaid gowns more traditional with
a modern twist.
Which dress from the newest collections do you think will be bestsellers and why?
Jim Hjelm Occasions 5128 – this is a classic shaped, full length dress. I
have taken this dress on designer days and have yet to see someone it does
not suit or who does not love it.
Lazaro 3142 – our one shoulder dress in purple is too striking to not have!
Alvina Valenta 9123 – this is a beautiful, elegant ball gown. This full skirt
will appeal to brides who are looking for the fullness but with a soft finish,
flattering shaped bodice and finished with a popular flower detail.
We offer short delivery dates, with a standard delivery of 10-12 weeks. We
also loan retailers sample dresses, offer free of charge swatches to the store
and customer, and are happy to participate in designer days. To help with
finances, we offer a 60-day credit account and provide excellent customer
service. We also advertise our collections in leading publications.
I see a number of trends taking centre stage this coming season, including one
shoulder gowns, full skirts, elegant full length chiffon styles, with key colours
being silvers, golds and bright colours like purple, emerald and oranges. $
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Lazaro 3142
RETAILER
ROUND-UP
Find out how other bridal retailers manage
their in-store events…
Nathalie May, Manager,
Bridalwear by Abigail’s
How often do you hold in-store events?
We try to hold in-store events as often as possible. This
year we have four Designer Days planned. We have
recently had a Valentine’s event, we will be having an
Easter event, Royal Wedding event and a summer promotion, as well as
accessory and incentive evenings.
What was your most recent in-store event?
We recently held our Valentine’s event over two consecutive Saturdays
where we offered sparkling rosé wine and delicious cupcakes.
To add to the celebratory atmosphere, we decorated the shop with lots of
balloons and offered a free prize draw to all brides-to-be who attended the
event, for a bottle of champagne.
What has been your most successful event and why?
Our Valentine’s event was a roaring success as it was at an already busy time
of year, and it coincided with the launch of our new fitting room. We were
delighted with the number of brides we saw over the two days.
How do in-store events benefit your business?
We advertise them on Facebook, on our website and in various magazines.
Together with word of mouth recommendations, our events are, at times,
oversubscribed and we sometimes require a waiting list. These events always
create renewed interest in Abigail’s.
What other events do you have planned for 2011?
We hope next to have our Easter event followed by a Royal Wedding
themed event and then summer and winter promotions later on in the year.
We like to hold accessory evenings in December when general sales can
be on the slower side where we offer mulled wine and mince pies to our
brides-to-be.
Karen Lesley Bridal Emporium
Retailer round-up
Jodie Pemberton, Manager,
Karen Lesley Bridal Emporium
As often as possible! We try and have something
different happening in store at least once a month, from
designer days to prom parties.
Recently we held our first ever Designer Weekend in conjunction with
Benjamin Roberts, which was met with great enthusiasm by our brides,
as they got to view and try on dresses from the entire collection, some of
which we wouldn’t otherwise have had in-store. A special discount from the
designer was available to all brides purchasing their bridal gown during this
event. We were really pleased with the whole weekend, which resulted in a
fabulous amount of orders being placed and a feature piece about us being
printed in our local newspaper!
Our most successful and popular events at the moment are our prom
parties, where we transform the shop into a prom dress wonderland for
the evening. We put away all the bridal gowns and purely concentrate on
displaying our gorgeous prom gowns with maximum impact for all the girls
to see and try-on. We stay open late into the evening so that the girls may
come along after school with their Mums and find their dream prom gown!
We find that holding different special events generates interest and prompts
more customers to come in and see us, even if they have already been in
previously. Events such as Designer Weekends will spark their interest to
come in again, to view different ranges and exclusive gowns that wouldn’t
normally be in stock. After the prom parties we quite often find that lots of
mobile phone snaps of the dresses find their way onto Facebook, which are
then seen by all the girls’ friends who then come in to see us too!
We are in the process of confirming dates for some more Designer
Weekends, featuring Mori Lee and Ronald Joyce, and are hoping to also
arrange another weekend with Benjamin Roberts, after the success of the
last one. We also have plans afoot with one of our suppliers who specialises
in plus sizes to try and organise a Designer Weekend for all our lovely curvy
brides too!
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Nikki Jackson, Director,
The White Closet
We tend to hold Designer Days or accessory events at
least every other month.
We held a fabulous Charlotte Balbier Designer Day, which we had to
extend over two days as it was so popular with our brides. It was a very
successful weekend – we saw over 20 brides!
Our Accessory Evening we held last summer was a massive success, we
couldn’t believe how many brides showed up! We had a live jazz musician
too, which really added to the occasion.
Our Designer Days tend to be very successful as there’s always a lovely
buzz surrounding the event. We offer our brides lots of sweet treats,
whether it’s locally made biscuits, cupcakes or lollycakes! Champagne is
always flowing and we have goodie bags on offer as well as a special offer on
the day, be it a discount on the dress they’re buying or a free accessory.
Jonny Draper, a talented local photographer, is usually on hand to take
photos of events we do and he is great at blogging and social media, which
helps to raise our profile.
It helps to raise our profile and gives us better visibility within the market.
We are currently planning our first ever Sample Sale Sunday and a Lusan
Mandongus Designer Day.
Charlotte Balbier (2nd from left) joins staff at The White Closet
Beverly Lister, Owner,
Evangeline Rose Bridal
We hold sample sales throughout the year and exclusive
promotional events or reader events once or twice a
year, usually tying in with the launch of a new collection
of gowns or accessories. What was your most recent in-store event?
We held sample sales every Sunday throughout January to clear a lot of
stock from international designers. In 2011, our collections are focused
exclusively on British designers and bridalwear that is designed and made
in England as we believe this offers brides the very best in design and
manufacture. All of our gowns are now exclusively British and most of our
accessories ranges are too.
Our Sunday sample sales proved to be very popular, especially in light
of the current economic situation. Our most successful event last year
was our ‘Cupcakes & Cosmopolitans Party’ which was held in May to
tie in with the launch of the Sex & The City 2 movie and the Beverly
Lister Downtown collection. We invited brides-to-be to visit the
boutique for a one-day event to preview the Beverly Lister collection
and enjoy complimentary hair styling from hair design company,
Hepburn Collection. And of course there were plenty of cupcakes and
Cosmopolitans to add to the glamour of the day! The event was a huge
success thanks to press coverage before and after the event, which generated
awareness of the latest Beverly Lister collection and resulted in a huge surge
in web traffic figures and sales of gowns. How do in-store events benefit your business?
Events benefit the business by encouraging brides to either visit the
boutique for the first time or return to the store and enjoy looking at the
collections in a relaxed, friendly environment. Events also allow us to
partner with other likeminded brands, driving further awareness and data
capture. Our events are supported by our PR agency - Something Blue PR which keeps the press informed of the latest happenings at Evangeline Rose
Bridal and any special offers or incentives.
We will be launching the next Beverly Lister collection this summer, which
will be supported with an exclusive preview showcase. We are also looking
to host events with some of the designers to allow brides to meet the teams
behind our lovely collection of bridal brands. $
$77,5(
Phone Number: 01353 723675
Fax: 01353 721647
Email: [email protected]
Web: www.elizabethdickensveils.co.uk
Retailer profile
`
Twice as Nice
Charlotte Murrell, owner of two independent bridal boutiques, talks to Attire Bridal
about her plans for further business expansion…
Tell me a little about your background. When
did you set up your first bridal boutique and
what prompted you to do so?
My family is from a retail background so, at some
point, it was a sector I was likely to enter myself !
I had worked at Amaryllis Bridalwear for two
years and loved the bridal industry. Therefore,
when my two children were approaching school
age we decided to purchase the shop from the
current owner.
At what point did you realise that you wanted
to open a second bridal boutique – how did
you know it was the right time to do so?
I always had aspirations of owning two bridal
shops. After looking for suitable premises for
over a year, finally I found one. My second shop
in Godalming, Surrey, is beautiful! We were very
lucky that we opened the shop when we did as we
have an established customer base and luckily the
recession hasn’t affected us.
What changes have you noticed in the bridal
industry during the time you have been
running your boutiques?
Destination gowns are becoming more popular
with us, as are the simple classic styles. It will be
very interesting to see what style of wedding dress
Kate Middleton chooses to wear on her big day,
as that will be the next big thing!
What would you say are the main challenges
you face as a bridal shop owner?
Staffing is probably the biggest challenge with
two shops. Keeping on top of customer service
is imperative! I work in both of my shops and so
trying to juggle my time between the two can be
interesting at times, but it works well.
How would you describe your current in-store
bridal collection?
We currently stock a wonderful mix of styles by
award-winning manufacturers. From fishtails to
full A-line gowns, simple classic gowns to fully
embellished, we have something that will appeal
to most brides!
Which designers do you stock and why?
Across the two shops we stock Ronald Joyce,
Maggie Sottero, Romantica, Sincerity, Justin
Alexander, Alfred Angelo and Sophia Tolli.
Bridesmaid dresses are supplied by Dessy.
All of the labels that we carry are established in
the industry, and all offer a fabulous mix of styles.
We have a wonderful relationship with each
of our suppliers, so much so that Sophia Tolli
named a gown ‘Amaryllis’ after us!
What do you enjoy most about your role and
the bridal business in general?
It is the best feeling in the world to know that
you have gone out of your way to help a bride-tobe find her dream wedding gown. I love visiting
the British Bridal Exhibition up in Harrogate
to gain vital contacts and to see what is up and
coming for the year ahead.
What do you feel makes your stores unique
and how do you self-promote?
We offer a fun, friendly relaxed approach to our
customers. Nothing is too much trouble!
How do you go about making sure your service
is second to none?
We take time to listen to all of our customers. We
take an avid interest in the whole wedding day,
from venue to colours of the bridesmaids. It isn’t
just buying a dress, it is the whole dream of the
day itself.
What do you believe is the key to running a
successful bridal retail business?
Keeping on top of current trends in the industry
is very important. Maintaining your levels of
customer service and ensuring you don’t lose
focus on what’s important to your business.
We have a wonderful
relationship with each of our
suppliers, so much so that
Sophia Tolli named a gown
‘Amaryllis’ after us!
How would you like to see your business
develop over the coming years?
We have some exciting times ahead. We are
moving our Alton shop to bigger premises in the
summer which will give us the opportunity to
stock a wider range of bridalwear and possibly
mother of the bride attire!
What advice would you give to bridal retailers
considering opening a second boutique?
It is hard work running two shops! However, if
you research your local area and take your time in
choosing the right shop in the right location, you
will do well! Good Luck! $
Contact
Amaryllis Bridalwear
www.amaryllis-bridalwear.co.uk
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Collection Focus
Julia Barnes, Owner of Village Brides, talks to
Attire Bridal about her latest collection, which
she showed to retailers visiting the British Bridal
Exhibition this March.
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Collection focus
How would you describe your latest
bridal collection?
Our new collection includes a diverse range of
gowns - some are vintage in style in order to tap
into this popular trend, while we also have some
stunning contemporary pieces.
Where did you find inspiration for these
fresh designs?
This is a very difficult question to answer as I put
together ideas throughout the year and so my
inspiration changes all the time. Once the dresses
are made, we always change elements that don’t
work as we had initially hoped.
What fabrics and embellishments have you
used, and where did you source them?
Village Brides’ gowns are made with sumptuous
fabrics with a wonderfully rich feel, as well as the
essential soft and floaty numbers.
Embellishments are wrought of beautiful lace
and delicate beadwork
What type of customer would these designs
appeal to?
We hope we have designed a collection that will
suit everyone. It’s a broad range, with a selection
of styles to flatter all brides-to-be.
launch new collections every year in order to give
retailers regular new bridal designs.
How many stockists do you currently have and
how would you like to grow this stockist base?
Our designs are stocked in 18 stores, including
two international stores. We would ideally like to
reach 40 stockists by the end of 2011.
You recently exhibited at the British Bridal
Exhibition in Harrogate. How did retailers
respond to the collection?
We had very positive feedback from retailers
who visited our stand, which was incredibly
overwhelming. It was the second time we had
exhibited at the event and we’re now looking
forward to releasing our new collection later in
the year.
What is your favourite piece from the
collection and why?
My favourite piece is ‘Claudine’ because it is
unique in style. It is a fitted satin gown adorned
with organza and lace frills.
When are you planning on launching your
next collection?
We are looking to release our spring/summer
2012 collection at BBEH this September.
What is your short and long term strategy for
establishing the brand in the UK?
To continue what we are doing. That is, to grow
the company in a measured way by finding
stockists that will do everything they can to
build a lasting relationship with us. We plan to
If you could design a wedding gown for
anyone in the public eye, who would it be
and why?
It would have to be Vanessa Feltz as she
represents women of a plus size, and I think she
would be fun to work with. $
Contact
Village Brides
+44 (0)1189 884 472
www.villagebrides.co.uk
$77,5(
Bird Cage Hotpink enchanted
bird cage, £75, Made With
Love Designs
www.madewithlovedesigns.co.uk
, £24.99,
Bollywood bunting
ry Home
The Contempora
0
+44 (0)2392 469 40
www.tch.net
\ȐȵȃɄȹȐɜɄLɤȹȹȐɑ
Gin Sling necklace, Flo and Percy
+44 (0)1277 637 143
www.floandpercy.com
Rianna Fry brings together a collection of
colourful products to create the perfect
summer window display
Straight coloured Vases,
£15 each, Matalan
+44 (0)845 330 3330
www.matalan.co.uk
Mia baskets, £14.75, Berry Red
+44 (0)1432 274 805
www.berryred.co.uk
Hardwood Directors
Chairs, £50, Tesco
Direct
Green Moroccan lantern, £11,
Tesco Direct
+44 (0)800 505 555
www.tesco.com
+44 (0)800 505 555
www.tesco.com
,
Eclectic cushions
e
Th
,
ch
ea
£19.99
me
Contemporary Ho
0
+44 (0)2392 469 40
www.tch.net
Pastel blue and pink
lanterns, £6.99, The
Contemporary Home
+44 (0)2392 469 400
www.tch.net
$77,5(
Cascade gown,
Jenny Packham
+44 (0)207 730 2264
www.jennypackham.com
COUTURE BRIDALWEAR
4 Highfield, Off Oxhey Lane
Watford, Herts, WD19 5DZ
Tel: 020 8428 2817
Fax: 020 8421 5622
Email: [email protected]
By Appointment Only
www.sfcollection.co.uk
Find us on Facebook &
Twitter
Photography: Mehul Shah - www.mehulshahphotography.com. Hair & Make up: Gini Bhogal - www.ginibhogal.co.uk.Venue: Moor Park Golf Club - www.moorparkgc.co.uk
WOMEN | MEN | ACCESSORIES
BBEHMarch Buying Time
In her latest column, award-winning bridal shop owner, Abi Neill, reviews the recent
British Bridal Exhibition in Harrogate.
From l to r: Abi, Ashleigh and Kirsty
I’m rarely accused of a lack of enthusiasm and in the days leading up
to March’s BBEH I could barely contain myself! I love the British Bridal
Exhibition and thoroughly enjoy it every time. Actually I can’t really
understand anyone who doesn’t go, even if it’s just for a one day nose
at the latest trends - I think it’s a must. We attend for many reasons
including the dress and bling buying, the socialising, the fashion shows,
the formal (and informal) networking and of course the Champagne
quaffing! We were also proudly in the final again for the Bridal Buyer
Awards and Rob, the girls and I were very excited at the prospect of posh
frocks and glam awards do. At six months pregnant I struggled to find
a suitably flattering evening dress but had the brainwave that in a total
emergency a local marquee company could perhaps pop a halter neck
and a few diamantés onto one of their tents for me to wear? Fortunately
Asos saved the day with an ultra inexpensive £30, one shoulder, long
black glam maternity number which proved just fabulous daaaarrling! It
really was a night to remember as we proudly won the award for ‘Best
Customer Service Team’. It’s an understatement to say that we were
totally over the moon and as a self confessed business award junkie this
really is the bridal Oscar that I’ve been dreaming of.
The preview fashion show at BBEH was lovely. I noticed the ever
popular Jason Jennings and Veromia team pull in the biggest applause,
their cute flower girl models are always such a hit and their bridal and
maid’s designs were looking as gorgeous as ever. Personally, I really
marvelled at the show stopping Farage collection and ‘Ooo’d’ and
$77,5(
‘Arrr’d’ at the Jean Fox’s who, for us, completely stole the show - They’re
a label I’ve admired from afar as a local bridal store already represents
them in my town.
Am pleased to report that our buying meetings were great fun and
rather effortless too! We loved so many designs that it was easy to
choose. Having to adhere to a supplier’s minimum order requirement
can be difficult and often frustrating if you feel that the dresses just
aren’t right for your market or if you feel forced to buy dresses in order
to maintain a label for label’s sake, but in this case, all of our designers
seemed to pull it out of the bag and wowed us with some gorgeous new
styles! Our favourites included fabulous new pure silks by White Rose
and some award winning Mark Lesley designs which impressed us for
a third season. Actually I was blown away by the Mark Lesley Paradise
range and ‘the dress’ of (that) collection for me was a delicate and pretty
vintage lace style with straps, it was simply gorgeous and made it to the
top of our shopping list.
We now have to consider making way for the many new styles that
we’ve ordered from the March show. Like all retailers we have limited rail
space and that, coupled with seasonal discontinuation lists that hit our
desks, ensures that as business owner I have to keep a firm eye and
tight grip on sample spend and selection and juggle it with overseeing
some sort of (usually random) stock rotation system in-store. Off the peg
sample sales are one option and we’ve found that if marketed well they
can boost cash flow, move dead stock and free up space for the fresh
new sparkly designs that we’ve probably overspent on.
Talking of sparkly we luuurved the bling at Linzi Jay and Arianna! Poor
Neil and Debbie were subjected to meeting us for the first time! Myself,
Kirsty and Ashleigh – aka three over enthusiastic and hyperactive bridal
lovers in accessory buying mode were lured by the bling (Gollum style)
as we passed through the Cairn Hotel. Annoyingly for them we then
proceeded to play dress up in their wonder woman style diamanté
headbands and gorgeous over sized floral hair pieces! Neil and Debbie’s
patience paid off and after literally ‘playing’ with the samples and us
laughing hysterically (at ourselves) we were totally thrilled to become a
stockist and ordered some really fantastic shoulder straps, bridal belts,
hair pieces, brooches and diamanté jewellery – and all at fabulous prices
I have to say. We’re very excited about them as an addition to our store
and shall no doubt play dress up once again when they arrive.
Another BBEH first was the Bridal Retailer Forum coffee meeting
which I helped arrange and host in the Queen’s Suite. The BRF
(bridalretailersforum.co.uk) launched in 2008 by Kev Ward is a free
and fantastic online chat forum which provides a chance for retailers
to swap ideas, make friends, compare notes, advise, support and
socialise with other retailers, on an anonymous basis, if preferred. The
gathering provided an opportunity for shop owners to meet in person
Contact
Abigail’s Collection,
Colchester, Essex.
+44 (0)1206 574 575
www.abigailscollection.co.uk
and informally network. It was great! Approximately 35 retailers dropped
by to slurp coffee and help consume a huge mountain of biscuits kindly
provided by another fellow BRF’er. Thank you to all those who attended,
it was lovely to see retailers making friends - another successful step
towards working together and assisting each other, which of course
doesn’t always work but can be beneficial depending on geography
and politics.
And so it was with thanks to my baby bump that I remained hangover
free at BBEH. Interestingly I found that the never ending halls and blazing
halogens were far easier to manage with flat shoes, a good night’s sleep
and no drink induced headache. Yes, for me, it’s a relatively new concept
and one that I think I shall maintain in the future. I have to say though
that Rob and the Girls did a fabulous job at quaffing my allocation of
Champagne during the three days and all returned fairly jaded but very
happy as a result of such a fab trip. $
Beverly Lister
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Centre: Lesley Monk of Mark Lesley
INTRODUCING OUR NEW COLUMNIST
We’re delighted to reveal that from our July/August
issue, the award-winning retailer, Ellie Sanderson, will be
writing regular columns for Attire Bridal magazine. Ellie
has a wealth of experience in bridal retail, and is the proud
owner of two successful boutiques, one in Oxford and
another in Buckinghamshire. Only three months ago, Ellie and her team
won an accolade for the Best Bridal Retailer 2011, and in 2010 she was
presented with an award for the Best Bridal Shop Display. To
find out more about Ellie, visit www.elliesanderson.co.uk.
7UDGHHQTXLULHVWR
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White Gallery
White Gallery
PREVIEW
We speak to some leading bridal designers
to find out what they will be showing at White
Gallery 2011 this May…
Donis Chan, Lusan Mandongus
What are you showing at White Gallery?
The latest wedding gown collection by Lusan
Mandongus is inspired by the Oriental themed
elements surrounding the beautiful yet
romantic Oriental backyard.
The shape emulates the Chinese
traditional costume, Qi Pao, adding
a modern twist to it by the use of light
and fluid fabrics such as silk chiffon and organza in offwhite hue with a strong focus on the back silhouette.
Where did you find inspiration for these designs?
The inspiration comes from a famous Chinese opera that
illustrates a romantic encounter at the backyard during the
spring blossom of peonies.
What materials and embellishments have you used?
Light and fluid fabrics such as silk chiffon and organza with
elaborate lace appliques and embroideries in floral motifs
to illustrate the interpretation of gentle spring breeze in a
romantic backyard where love happens.
Johanna Hehir
I have broken the collection into three sections. One is the
Johanna Hehir limited editions, which are expensive couture
styles where we have restricted numbers we are able
to produce of each style.
The second is the main Johanna Hehir collection which
comprises medium priced classics and contemporary styles,
and third is the lower priced, more affordable styles in less expensive fabrication.
Inspiration comes from current and past fashion trends. Fabrics are always
a starting point for me in how they drape and fall on the body. Plus I am
always influenced by feedback from brides and what they are looking for in
bridal styles.
I have used French lace both beaded and plain, plus georgettes, organza, silk
satin and duchesse, taffeta and tulle which I have embellished myself.
$77,5( ·
Claire Pettibone
We are showing our latest bridal collection, Spirit of
the Night 2011, as well as our continuing collection.
Fairies inspired my latest collection. I would
play for hours in the meadows and streams of
my childhood, making dresses of leaves and petals for the sprites
I imagined lived in the woods. It was a joy to revisit the effervescent
creatures that inspired this season’s collection.
I have used European laces, silk, tulle and cotton fabrics, while
embellishments include crystals, beads, sequins, delicate embroideries
and jeweled flowers.
Polly Edwards
We will be showing fashion forward, cutting edge, finest Swarovski
embellished pieces of jewellery.
I find inspiration from my favourite artists and illustrators, books
about Dior and Lanvin, and photography of natural forms.
Swarovski, Swarovski and more Swarovski.
$77,5(
White Gallery
Merche Segarra, Jesus Peiro
We will be showing the 2012 Jesus Peiro
collection at White Gallery.
Where did you find inspiration for
these designs?
The collection is inspired by
the relationship between East and West. The
subtle blend of East and West accentuates
femininity and sophistication in a very
romantic tone.
What materials and embellishments
have you used?
The 2012 collection features a mix of
plain and textured fabrics enhanced
with subtle embellishments. There
are also lots of sheer fabrics –
organdies, organzas and silk
voiles – which let you match
opaque and translucent.
Nicola Ball, Halo & Co
The collection features new and exciting headpieces and jewellery,
with the focus still on vintage side pieces. Most designers are feeling
the influence of the Royal Wedding and this year, in celebration,
we are offering retailers the chance to buy into a collection that is
memorable! Halo & Co is keeping its plans close to its chest so I
guess you’ll have to visit the White Gallery to find out more!
Halo & Co finds inspiration from myriad sources but none as exciting as a Royal
Wedding. As children we remember sitting and watching Diana step out of the carriage
with a gown that went on for miles. This year we are not holding back and are capturing that
romantic English sentiment with a modern twist of glamour and sophistication.
Halo & Co has a signature look of exquisite hand embellishments which will continue throughout the
lines. Crystals, pearls, silk roses and laces all feature heavily. Big bands are the key shapes but softened by the
intricacy of the beadwork.
$77,5( ·
www.jesuspeiro.com
Visit us at White Gallery London, May 22nd-24th
White Gallery
Sassi Holford
We will be showing the Sassi Holford 2012
Collection and The Couture Veil Collection.
Where did you find inspiration for these
designs?
Working with my brides in my two
boutiques provides enormous inspiration, topped off with
oodles of adrenalin mixed with very tight deadlines!
Lace remains important but this season I absolutely adore the
fluid fabrics I am working with.
Sanyukta Shrestha
Sassi Holford
Sanyukta Shrestha
I will be showing eco friendly bridalwear, millinery and
bridal accessories.
My main inspiration is nature and people as I believe
in business that treats people, planet and profit with
equal importance. I try to preserve its innate beauty
by combining an eco friendly approach with timeless elegance
of 1920’s to 1970’s styling into my collection. I aim to create
something unique and fresh with a vintage feel for the
brides, who wish for individuality and uniqueness on
their special wedding day.
What materials and embellishments have
you used?
All materials are sustainable natural fibres,
including 100% wild hemp, 100% wild nettle,
100% bamboo, 100% organic and fair trade cotton,
silk, hemp silk, soya, sinamay, straw, feathers
(by-product only), which are meticulously sourced
from certified local eco-fabric suppliers from the
UK and reliable manufacturers from Nepal. Together
with Swarovski crystals, each design in this collection
is hand crafted in England and hand embroidered in
Nepal by a community of artisans.
$77,5( ·
Elizabeth Stuart
We will be showing our 2011 collection at White Gallery
this May. Though some of our designs were released
at Harrogate we are very excited to be revealing a few
that have yet to have been seen, so we very much look
forward to seeing everyone there.
This particular collection was inspired by flowers and the opulence of a
lavish garden in bloom. So one will see bold accents in many of our designs
but, with the combination of fabric, a feeling of weightlessness takes over.
There are a few gowns that are more simple, for example, our
Honeysuckle gown, with its soft silk georgette overlay and tailored
cummerbund style waistline. One is able to walk barefoot, if desired, down
the aisle and feel completely comfortable as its criss-crossed back is
quintessential to the ideal sun-dress.
All of our dresses are made from the highest quality silks, and each is lined
with a soft habotai silk to ensure that they feel beautiful against the skin.
Silk organza was one of the main embellishment fabrics this year and one
will see it used to form thousands of petals as seen on the Cherry Blossom
gown, to ruffled peplums as seen on the Gillyflower. We love to give our
fashion forward brides a high fashion feel and organza is the perfect fabric
to do so. We also loved using silk georgette...it offers such wonderful
movement, but when blanketed with beading it is transformed to a new level
of luxury.
Vivien Sheriff
The design team at Vivien Sheriff have created a
brand new collection to show at the White Gallery.
Retailers are not looking for repeats of tiaras,
cocktail hats and veils, but a bridal collection with
that extra special something. Increased sales
year on year are proof enough that the designs
the Vivien Sheriff team create are commercially viable and have that
indefinable signature twist.
We found our inspiration from all eras: brides past, present and future.
The theme for the 2011 Collection is Brides Past, Present
and Future: from the Evelyn, a glorious tulle veil from the
nostalgic past of our great-grandmothers’ weddings; to
the Lois, a delicate vintage veil adorned with ostrich
feathers; and the contemporary, the Uptopia, an
incredible French corded lace and feather creation.
Looking to the future, the Claudia, a headdress to
encircle the head with silk, organza and Swarovski
jewels; a hair adornment which is exquisite subtle
and unique. Altogether another winning collection
from the Vivien Sheriff design team, and as always a
bridal collection to surprise and delight.
$77,5(
Showing at White Gallery
22nd - 24th May 2011, Stand 406
www.pepebotellanovias.com
For futher information please call 0203 219 2000
Or email [email protected]
W W W. S H A R O N B O W E N C O U T U R E . C O M
White Gallery
Gemy Mallouf,
Gemy Couture
What are you showing at White
Gallery this May?
I have created a new figure for the
bride. This is a more trendy and
fashionable gown, keeping my
signature style.
Materials give me inspiration, in addition to my personal
mood which enhances my creation.
There will be new cuts, and a selection of new materials
which will complete this new 2012 look.
The fabrics include silk, chiffon, silk organza, silk
georgette, silk satin, special embroidery followed by
new materials.
Hollywood Dreams
Marina Adamou,
Hollywood Dreams
What are you showing at
White Gallery?
At White Gallery we will be showing
a new collection for Hollywood
Dreams, which features wonderful
romantic gowns with ruffled skirts,
full skirts with beaded applique, combined with
exquisite beadwork and embroidery on our fabulous
corsets. In addition, we will be introducing our new Chic
range which incorporates our signature style of glamour
and romance but with a new and exciting edge to it!
The inspiration for these designs comes from the
glamour and elegance of Hollywood together with the
individuality of our existing collection.
The materials we used on this collection consist of tulle,
organza, silk and various taffetas. The embellishments
we use are amazing sparkling crystals, together with
beautiful variation of colours in both beading and
stones.
$77,5( ·
Lyn Ashworth
We will be showing wedding dresses in
both long and short lengths, all made here
in the UK. Our look is mostly 50’s style and
romantic with lots of French re-embroidered
lace and swirly silk organza.
From historical costumes, from the natural world (especially
flowers), and from the fabric itself.
We use mostly pure silk, especially organza and lace (as above),
silk taffeta, and wonderful diamanté brooches and buckles.
Amanda Wakeley
Amanda Wakeley
What are you showing
at White Gallery?
We are excited to be
showcasing the new
Sposa collection which
is contemporary yet
timeless.
Where did you find inspiration for
these designs?
I pride myself on perfection of cut and
complimenting the female figure, inspiration
starts here with folds drapes and rushing
contouring the body.
What materials and embellishments have
you used?
Embellished crisp double satin and Mikado
through to soft georgette and tulle provide
the perfect palette to suit all tastes.
$77,5(
Stewart Parvin
White Gallery
Charlie Brear, The Vintage
Wedding Dress Company
As creator of The Vintage Wedding Dress
Company and a professional stylist, I have
brought together my years of experience in
fashion to create the Decades Collection.
With my unrivalled knowledge of vintage wedding dresses, this
beautiful collection of gowns has been constructed using the
silhouettes of past decades.
Using our extensive archive of exquisite original dresses as
inspiration, Decades Collection captures the style and shape
of each era, from the 1900s through to the 1970s. The designs
consider the modern bride while retaining their classic cuts.
The range features a selection of unique French laces,
carefully cut silks and exquisite beading. Each fabric has
been meticulously selected ensuring the highest quality and best
expression of the decade it was inspired by.
Stewart Parvin
We will be showing our 2012 bridal collection,
a sumptuous collection of covetable gowns.
Princess line skirts and waist-cinching
ruching ensure the perfect silhouette for the
modern bride.
I have always been inspired by café society, from the glamour of
Boulevard de Paris in the late 1960s, to the late 1970s with the
disco chic of Studio 54.
For our dramatic fishtail silhouettes we have used sequined
lace and tulle.
$77,5(
Beth
Trade enquiries:
UK: [email protected]
USA: [email protected]
+ 44 (0)1264 791003 www.pollyedwards.com
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ACID
PǸȰȐAction
In the second part of her series, CEO of ACID, Dids Macdonald explains what action to take if
you are concerned that your bridal design has been copied
For designers whose
lifeblood depends
on creative design,
discovering knock offs
and copies can not
only be daunting, but
financially devastating if
lookalikes (usually cheap
versions) are allowed to
continue being marketed
and sold. Good design,
recognised within
the bridal industry as
a market differentiator, doesn’t happen by
chance. It takes years to create a reputation
within a sector not only to lead on visual
elements but on essential ingredients such
as quality, delivery and service. Talent alone
will not be the route to design success, a
significant investment is necessary to develop
top quality products to obtain and maintain a
place as a key player in this competitive and
growing market. Leading bridal brands need
(and should demand) to maintain their market
position without being threatened by lookalikes
and copies.
React quickly
Like most design led industries, the bridal
sector does not escape its fair share of
copying, so what action should you take if you
discover a copy of a bridal dress you have
designed, or a lookalike headdress, or a copy
of jewellery that you have been commissioned
to design? Bespoke stationery does not escape
copying either and the creative elements which
go into creating all these products for a client
or for the bridal industry as a whole are done
from the premise of using design to enhance
individuality and make a wedding day a truly
memorable experience. It is equally important,
therefore, if you do discover what appears to
be a copy, to act quickly and decisively.
Those who seek the fast track to market
through indiscriminate copying run a huge
risk of legal challenge (not to mention industry
shaming through ACID media coverage if there
is a successful settlement) as designers and
manufacturers are becoming much more savvy
about protecting their intellectual property and
communicating a zero tolerance of design theft.
“For designers whose lifeblood depends
on creative design, discovering knock offs
and copies can not only be daunting, but
financially devastating if they are allowed
to continue being marketed and sold.”
Taking legal action against someone whom
you believe has copied your designs doesn’t
necessarily have to be an expensive business,
so make sure objectives are clearly identified.
Think carefully about the choice of solicitor – it
is better to consult one with experience and a
track record in intellectual property issues in
this industry sector. Often a simple cease and
desist letter can work wonders and achieve
objectives, but choose your battles carefully.
Do your homework
Before speaking to an IP lawyer, gather the
evidence. If you are a member of ACID you
can send in new designs to be placed on
the ACID Design Data Bank free of charge.
This does not add to your rights but provides
valuable dated evidence from an independent
third party to substantiate a design audit
trail which contains important evidence e.g.
a registered design certificate. Or, if you are
relying on unregistered design rights, archived
drawings and documents to prove your design
history. You can also include copies of publicity,
advertisements and any industry awards you
may have won.
If possible, buy an example (with a receipt)
of the article you claim is a copy of your
designs or provide photographic evidence and
information on where you have discovered the
copy product – the more evidence you can
gather, the easier it will be for your solicitor to
write a legal letter which will then be difficult
to challenge.
Taking legal action against an alleged copyist
does not necessarily mean going all the way to
Court – out of ACID’s 450+ settlements, only
three have reached a final Court hearing. Many
companies can achieve their objectives to stop
copying with a strong letter before action (LBA)
or cease and desist letter a) putting the alleged
copyist on notice and b) sending a clear shot
across the bows that you mean business!
“Taking legal action against someone
whom you believe has copied your
designs doesn’t necessarily have to be
an expensive business, so make sure
objectives are clearly identified.”
Letter before action
The purpose of an LBA or “cease & desist”
is to warn of possible Court action and offer
an opportunity to the other side to provide
evidence that they have not copied you,
or admit liability without expensive Court
action. The LBA will normally give a time limit
for a reply and will reflect established facts
about the complaint to achieve, hopefully, an
early settlement. Court rules also require an
LBA to be sent before any proceedings are
commenced, except in very urgent cases.
An effective LBA will take time to prepare – it
is not just an ordinary letter written on solicitor
headed paper. It encompasses every possible
aspect to achieve your objectives in taking
action against copyists.
An IP lawyer will need to be satisfied, beyond
ANY doubt that you actually own your rights,
just as you would when buying a house – think
about what it costs to establish title when
$77,5( ·
Specialist bridal shoe brand,
Benjamin Adams, offers an
innovative range of footwear.
Contact
www.acid.eu.com
Designer, Leigh Hetherington, prides
herself on original bridal design.
you are buying a property! You are relying
on your solicitor’s experience to spot all the
potential pitfalls to act in your best interests they are relying on being provided with all the
ammunition possible to fight for your rights.
How effective is an LBA?
An effective LBA can often result in a speedy,
cost effective settlement with many (if not
all) objectives being met. Before taking
action you should also consider the legal
purchasing power of the opponent – there can
be difficulties when two parties with unequal
market power and resources resort to court
action. Try and find out whether the company
you are challenging can actually afford to
perpetuate litigation.
How to minimise legal costs
Keep accurate records - sign, date and keep all
design drawings, including any initial sketches
– immediate access to this information will save
costly legal time in establishing an audit trail of
your design ownership.
Ensure that you have independent evidence
of the date of creation of all of your designs.
For example, send your designs to yourself
in a registered envelope or join ACID and
$77,5(
“There is a provision under UK design
law, which basically says that if you
sue someone for infringing your
design and it turns out they haven’t –
they can then sue you!”
register your designs on ACID’s Design Data
Bank. ACID holds more than 300,000 copies of
members’ designs.
Ensure you have a complete set of legal
documents including contracts of employment
with the designers you employ, written
agreements with freelance designers, suppliers,
manufacturers and customers confirming that
you own all the rights in your designs.
How to avoid making a groundless threat
There is a provision under UK design law,
which basically says that if you sue someone
for infringing your design and it turns out they
haven’t – they can then sue you! Try and always
seek professional advice on the merits of your
case – don’t be an armchair lawyer – it could
be more expensive than you think.
What do you want to achieve?
Consider the following: an undertaking that
further alleged copy products will not be sold,
damages to reflect quantifiable loss, if any can
be identified, and an admission of liability with
your costs paid.
Insurance
Don’t forget to consider intellectual property
insurance to cover costs of taking legal action
– after all, you insure your home, possessions
and car, why not insure the business that
supports them? Some IP lawyers will be able to
offer “after the event” insurance depending on
the merits of the case.
Vigilance is key. Watch the market and watch
your competitors! Look at advertisements
in magazines, search the internet for similar
product ranges, identify and know who your
competitors are. If you are exhibiting new
products/ranges always ensure that you use
a ‘No Photography’ sign on your stand. Only
allow authorised photography. Don’t forget
that images can be over the other side of the
world in seconds and on the production line in
minutes. If you don’t want people to copy you
say so! On your website include a statement
about your intellectual property such as, “All
intellectual property including the designs
and images on this website are and will
remain the property of (insert your name). Any
infringements will be pursued seriously”. Better
still if you are a member of ACID, the logo says
what it does on the tin, A MEMBER OF ANTI
COPYING IN DESIGN. If you are advertising,
you can also use the same statement in small
print at the bottom of the image. $
TARGETING ALL BRIDES
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A HUGE THANK YOU TO OUR NEW AND EXISTING
CUSTOMERS FOR YOUR CONTINUED SUPPORT
To become a stockist please contact tel: 01189 884472
[email protected] | www.villagebrideswholesale.co.uk
Fashion files
ATTIRE BRIDAL
Disney Fairy Tale
Weddings by Alfred Angelo
Fashion Files
FILE
1
@ɑȨȽȃȐɕɕɑȨȇȐ
These fabulous ballgowns will fulfil any
bride’s fairytale fantasy …
FILE
2
FILE
3
ǸɑȐȵɴPȣȐɑȐ
One step away from ivory,
these subtle, neutral tones are
soaring in popularity…
FILE
4
ɄȵɄɤɑ@Ʉɉ
Vibrant bridesmaid dresses in
show-stopping shades
PȣȐ
ɄȵȵȐȃɜȨɄȽɕ
Gorgeous accessories
to match our two
key bridal trends
PLUS
FILE
5
LɜǸɴȨȽȝ@ɄɬȐɑ
We speak to the Director
of True Bride, Nicki Flynn,
about her company’s plans
for the future
$77,5( ·
Disney Fairy Tale Weddings by Alfred Angelo
+44 (0)1908 262 626
www.alfredangelo.com
a
@ɑȨȽȃȐɕɕɑȨȇȐ
a
These fabulous ballgowns will fulfil any bride’s fairytale fantasy …
$77,5(
$77,5( ·
a
File 1
1.
2.
3.
4.
a
1. Enzoani +44 (0)1792 564 710 www.enzoani.com 2. Eternity Bride +44 (0)8707 707 670
www.eternitybridal.co.uk 3.Trudy Lee +44 (0)1707 643 633 www.trudylee.co.uk 4. Phil Collins
+44 (0)1884 861 663 www.philcollinsbridal.co.uk
$77,5( ·
FdgVk>WW
We are looking for new
stockists in all areas
Independent Sales
Agents Required
for UK, Ireland &
Europe
www.trudylee.co.uk
email: [email protected] | tel: 01707 643633
Simply Stunning Bridal Gowns
Tel: 07548 101 561
www.simply-stunning.com
File 1
Hollywood Dreams +44 (0)20 8801 9797
www.hollywooddreams.co.uk
a
“Modern princess brides
will adore these flattering
full skirts: chic, stylish and
substantial, they’ll be the
centre of attention for all
the right reasons.”
$77,5( ·
a
1.
2.
3.
4.
a
1. Justin Alexander +44 (0)1908 615 599 www.justinalexanderbridal.com 2. Leigh Hetherington
+44 (0)1912 605 757 www.leighhetherington.co.uk 3. MiaMia +44 (0)20 8804 1444
www.miamiabridal.co.uk 4. True Bride +44 (0)1273 728 637 www.truebride.co.uk
$77,5(
www.taralee.co.uk | 0151 6539963
File 2
The Collections
To accompany our two bridal fashion features this issue, we’ve
compiled a selection of accessories to complete the look
Rachel Simpson
+44 (0)121 773 8122
www.rachelsimpsonshoes.co.uk
Chez Bec
+44 (0)845 652 0892
www.chezbec.com
Bourne
+44 (0)1482 334 597
www.bournecollection.com
Barely There
From pastel pinks to soft coffee colours, these
subtle shades stand out for their simplicity…
Harriet Wilde
+44 (0)20 7682 2316
www.harrietwilde.com
Heirloom
Charlotte Balbier
[email protected]
www.heirloomwaistcoats.co.uk
+44 (0)1625 521 547
www.charlottebalbier.co.uk
Bourne
+44 (0)1482 334 597
www.bourne
collection.com
@ɑȨȽȃȐɕɕ
ɑȨȇȐ
BonBijou
+44 (0)7740 345 600
www.bonbijou.com
These stunning sparkling accessories
would stand out against the most
fairytale of gowns…
Freya Rose
Jersey Pearl
+44 (0)20 3176 0943
www.jerseypearl.com
Twilight Designs Ltd
+44 (0)7515 282 218 www.twilight-designs.net
+44 (0)20 7288 6311
www.freyarose.co.uk
Bridal Designs Wedding Jewellery
+44 (0)7894 443 609 www.bridaldesignsweddingjewellery.co.uk
$77,5(
Barely There
One step away from ivory,
these subtle, neutral shades
are soaring in popularity…
“From soft golds to blush
pinks and everything
in-between, muted
pastel shades with a
hint of colour are finding
increasing popularity
with brides-to-be.”
Romantica
[email protected]
www.romanticaofdevon.co.uk
$77,5(
File 3
Jonathan James
Couture
+ 44 (0)7783 476 408
www.jonathanjamescouture.com
Nicki Flynn
+44 (0)1273 728 637
www.truebride.co.uk
Eternity Bride
Amanda Wyatt
+44 (0)1625 522 344
www.amandawyatt.com
+44 (0)8707 707 670
www.eternitybridal.co.uk
$77,5(
$OLFH-DPHV
Style 20WA0122
Phone: 01254 279766
Fax: 01254 677966
[email protected]
www.alice-james.co.uk
ZZZ(OHJDQFH%ULGDOZHDUFRXN
IRUZKROHVDOHIRUPDOZHDU
File 4
Kelsey Rose
+44 (0)20 8888 8833
www.kelseyrose.co.uk
Colour Pop
This season’s bridesmaid colours are
unashamedly bold, bright and brimming with personality
True Bridesmaid
+44 (0)1273 728 637
www.truebride.co.uk
Kate Fearnley
+44 (0)7970 545 975
www.katefearnleyboutique.co.uk
Alfred Angelo
+44 (0)1908 262 626
$77,5( ·
Romantica Bridesmaids
[email protected]
www.romanticaofdevon.co.uk
Alfred Angelo
+44 (0)1908 262 626
Pretty Maids
+44 (0)8707 707 670
www.eternitybridal.co.uk
$77,5(
True Bridesmaid
+44 (0)1273 728 637
www.truebride.co.uk
LȹǸȵȵǾɤɜ@ȐɑȘȐȃɜȵɴɄɑȹȐȇ
With a close-knit team of just eight people, Nicki Flynn, Director
of True Bride, discusses her plans for the future of the firm, and
reveals that it wasn’t all plain sailing when she first began…
When was True Bride
first launched, and with
what business aim?
Having worked in the
bridal industry for 15
years across both retail and
wholesale, I eventually took
the plunge in 2005 and
started up on my own.
For 10 years I had been working as Design
and Buying Director for one of Europe’s leading
bridal houses and had been closely involved in
the launch of several major brands throughout
the UK and Europe. Working with more than
100 retail stores and 500 wholesale accounts, it’s
fair to say that it was a large organisation.
I went on to spend several years freelancing,
working alongside some of the industry’s top
designers. I quickly realised what really made me
tick; good, old-fashioned ‘hands on’ approach.
My business aim was, and remains, simple; stay
small and stay focused. Big isn’t always beautiful.
I’m definitely in this for the long-haul, and I
want to keep the environment that I work in one
that I can enjoy.
What have been the key milestones in
its development?
Well, the launch season really didn’t go to plan!
There were a number of major obstacles thrown
my way that could not have been anticipated and,
I’m afraid to say, I came close to calling it a day
early in 2006.
The real turning point came soon after New
Year, when it became apparent that I had the full
support of both the staff and customers who I
had been working with, and that they weren’t
going anywhere.
Deliveries were months behind schedule
and, although for legal reasons I was unable to
elaborate on what was happening and why, every
single account remained loyal. The rest, as they
say, is history.
Season by season we have grown, listening
to and responding to our customers, gradually
introducing new collections. Although I’ve
always shied away from the limelight, the next
major milestone was the introduction of a small
designer collection under my own name.
True Bride had been pitched at the more
commercial end of the market, and the business
was performing well. The Nicki Flynn collection
was the opportunity to let my personal tastes
and inspirations influence designs. As it happens,
the market has opened up considerably over the
past few seasons, and more individual, vintageinspired design elements have begun to filter into
mainstream buying, which is fantastic.
What would you say has been your best
business decision since you launched?
Our team – a very small group of eight! I’m a
firm believer that any business is only as good
as the team that makes it happen; I feel that
$77,5(
this is especially important in our industry. We
all have different personalities, backgrounds
and strengths, but work well together as a tight
company, which I hope is reflected in the service
that we offer.
How do your five collections complement
each other?
The bridal collections are aimed at different areas
of the market, especially in styling. True Bride
reflects mainstream commerciality, whilst Nicki
Flynn introduces an alternative individuality
with emphasis on beautiful embellishments and
vintage laces. Pricing for both collections is key,
with True wholesaling from £119 and Nicki
Flynn from £249.
Our three bridesmaid collections have evolved
primarily through customer demand.
True Bridesmaids have always remained
File 5
Contact
True Bride
+44 (0)1273 728 637
www.truebride.co.uk
What prompted your decision to advertise in
consumer magazines for the first time?
The last 12 months has seen a massive growth in
our business and, as such, our focus has shifted
somewhat from being a small, independent
design house to more mainstream business.
It is important that this change in direction
is reflected in the support that we give to our
customers, and has inspired the launch of our
consumer advertising campaign.
What do you enjoy most about working in
the bridal industry?
Oh I love the product… who wouldn’t? It’s the
personalities too that make the bridal industry
so special.
Why do you think you have been able to
expand so quickly?
mainstream with a strong fashion edge. A vast,
rich colour palette and quality workmanship is
the staple feature of this collection.
The Essentials collection was launched after
the September 2008 BBEH show in reaction to
the credit crunch. The market was nervous, with
daily reports of doom and gloom dominating
the industry. Having witnessed the market in
previous recessions, we felt that the bridesmaid
collections needed to match high street pricing
more than ever before. Essentials continues as a
core collection of key silhouettes with the full
range of colour shades available, but with very
keen pricing.
How do you plan to grow the business over
the short term?
The different labels are allowing us to expand our
account base gradually. We will always protect
those established accounts that buy from us
regularly, but there will always be certain areas
that are available to new accounts from some or
all of our labels. We’re in no rush to grow the
business dramatically. The short term is more
about developing and fine tuning what we have
already founded.
It certainly helped having worked in the industry
for so long, not just in design and wholesale but
on the retail side too. I’ve learnt from experience,
good and bad, and have not rushed into any
hasty decisions.
Our customers have been extremely loyal and
seem to appreciate the fact that we are honest
and approachable. With our Sales Manager also
originating from a retail background, new and
established customers will receive down to earth
advice and support rather than a quick sell. The
office based team are hot on keeping lines of
communication open with customers and will
bend over backwards to help clinch those sales.
Our retailers certainly seem to appreciate this
type of relationship. Oh, and a regular input of
exciting new styles helps too!
Why did you decide to redesign your
website and what can retailers expect from
the newly designed site?
The website has primarily been a sale support
tool for our retailers and really needed a face lift!
With five labels, it is imperative that the website
clearly defines each collection. A clear and
aesthetically-appealing website really is the best
way to showcase our collections, as it’s accessible
to anyone, 24/7. With links to our retailers’
websites and contact details, it’s an easy way for
retail customers to find what they’re looking for,
and where to find it in an instant.
Do you think this will be a good or bad year
for the bridal industry and why?
I’m afraid I’m a realist. Where some retailers are
doing well, others are struggling; it isn’t easy at
any level.
Yes, the Royal Wedding will put us in the
limelight, and let’s hope this positive vibe
encourages more couples to follow suit. In the
meantime, I believe that if we all listen to our
customers and offer a diverse, reasonably-priced
and exciting collection, this year may well turn
out to be a good one!
What are your long term plans for the
business?
All being well, we’ll continue to grow! We have
no plans to introduce any new collections,
but more to expand on what we already have
established. Having said that, a few of our
retailers are asking me to promote our plus sizes.
It’s an area of our business that does particularly
well in both True Bridal and True Bridesmaids.
Early in my career, I spent a season working
with a well-known high street fashion brand
that specialises in plus sizing, so I feel at ease
designing silhouettes to flatter all. We always
invest in stock for sizes 20+ for both collections,
so this may be a new project to promote at some
point in the future.
For now, it’s business as usual. We’ll keep our
heads down, look after this season’s orders and
begin designing for next. $
$77,5(
9LFWRULD.D\
T he A r t of the Dre s s
Amazing introductory offers
and no minimum order!
New collection now available to view
All sizes available with no extra charges, up to size UK 30
Please contact our sales team for an appointment.
+ 44 (0)1424 427284
www.victoriakaygowns.co.uk | [email protected]
3OXVVL]HEULGHV
ɤɑɨȐɕ
Allowed
We take a look at several
bridal collections specifically
targeted at curvy brides
It’s not easy being a plus-size bride, especially
if your local bridal store only stocks small
sample sizes. Thankfully, more and more
bridal designers are recognising the need
for dresses that embrace curves, and are
working with retailers to ensure that all
brides, whatever their size, are able to find the
wedding dress of their dreams. We speak to
several companies leading the way…
Vivien Felstein,
General Manager, Veromia
Describe your latest plus-size collection
Sonsie Bridal for the curvy, confident bride is
an extension of our Veromia collection which
is designed by our in house designer, Jason
Jennings. He believes that all brides should look
amazing on their big day so developed an inner
construction to flatter the fuller figure and added
this to beautiful designs to make this collection
appealing and flattering on a curvy figure. Using
colour, amazing fabrics and beading with artful
draping, this collection is one not to be missed.
How often do you update this collection?
We update this collection every season.
What styles of gown work best in a plus-size
bridal collection?
Amazingly we sell every type of gown, as curvy
girls want to look gorgeous too!
How do you support retailers stocking this
bridal collection?
Our collections differ from most other bridal
collections as we have an in house designer and
our own factory which produces our dresses. This
gives our designer the freedom to create anything
he feels works for the market, so our stockists
are getting designer dresses at a fraction of the
price for their brides, all made to Veromia’s high
standards with our excellent customer service and
delivery promise.
Do you have a best-selling plus-size dress? If so,
what is it and why do you think it has been so
popular with brides-to-be?
Yes, our best-selling plus-size dress is from the
first collection and just sells and sells as all bestselling dresses do. The shape and the advertising
have helped to sell this dress.
How do you think the market for plus-size
collections will change over the coming years?
It will get busier and busier as curvy girls want to
look as good as slimmer brides.
$77,5( ·
Joanne McFadden,
Designer, Special Day Bridal
Describe your latest plussize collection
The latest Beautiful Bride
Plus collection features
soft chiffons with delicate
beading and draping.
Silhouettes range from
bodices with fairy tail skirts
to sophisticated fishtails.
We update the Beautiful Bride Plus collection
twice a year and we introduce around 25 new
styles per annum.
bridal collection?
All of the Beautiful Bride Plus dresses are
designed to enhance the fuller figure with a
unique boned construction. Styles with draping
and rouching work well and are flattering on the
curvier figure.
bridal collection?
We produce a brochure each year with all the
new styles as well as sets of swatches. High
resolution images on CD are also provided on
request. Samples are available on loan. We also
advertise on the internet as well as in various
European magazines. Our website is updated
regularly and we have links from our site to our
customers’ websites.
Do you have a best-selling plus-size dress? If so,
what is it and why do you think it has been so
popular with brides-to-be?
There are a number of best-selling plus-size
dresses in the range. Style ‘Sundew’ is a taffeta
and tulle dress with delicate beading which is
available in a selection of colours. It is also a very
competitive price.
$77,5(
The market for plus-size dresses has grown
steadily and will continue to do so as more shops
are now stocking plus sizes as the demand for
them grows.
Style 2063
3OXVVL]HEULGHV
Karen Taft,
Managing Director, Benjamin Roberts
Describe your latest plussize collection
We have selected seven
particularly gorgeous
bridal dresses for the
“Gorgeous with Curves”
plus size collection from
both Tia and Benjamin
Roberts for this season.
In Benjamin Roberts, there are sweetheart
necklines, full skirts with side drapings into a
flattering A line, soft silver taffeta gowns with
rose scrunches for detail, Grecian effect chiffon
pleating and knotted straps, and luxury cameo
satin with simple embellishments.
We update this collection every six months so
new dresses are available every season.
bridal collection?
Dresses that emphasise the waist, draw attention
to the feminine silhouette and create a shapely
dress that really flatters the figure. All the gowns
have built in corsets that pull in the waist, lift the
bust and flatten the tummy. Diagonal draping or
design across the middle hides the tummy and
enhances the female form
bridal collection?
We offer Designer Weekends where stockists
who have invested in a certain minimum number
of larger samples can host the collection for a few
days and offer dresses they would not normally
hold. We have recently completed a photo shoot
using our size 18 model and these pictures are
currently being seen in the bridal titles, on bridal
websites and on the Benjamin Roberts website
so that the curvier brides can get a good look
online before viewing the dresses in person. We
know for a fact that fuller figured brides will look
online for hours before they venture into a bridal
store as ‘clothes shopping’ is generally not in
their comfort zone.
At The Cairn Hotel in Harrogate, we recently
offered stores the opportunity to see a size 18
model on the catwalk alongside the dress in a size
10 to prove how good a larger bride looks in the
same gown. I would say that 99% of the time,
buyers are truly shocked that the bride they are
looking at is actually a size 18 and not a 14, that’s
how good the dresses are!
I am also thinking of promoting stores who
invest in a larger number of size 18+ samples on
our website so that a curvier bride knows that she
can make an appointment at this store and not
feel intimidated when she walks in.
Do you have a best-selling plus-size dress?
If so, what is it and why do you think it has
been so popular?
There are quite a few gorgeous gowns but maybe
the best one has to be an ivory silky taffeta A-line
gown (2063) with a plunging V neckline that
enables the bride to divulge a feminine cleavage
yet wear a support bra as the straps are covered.
The waist is accentuated and then the skirt skims
off the hips with the focus being the tiny designer
ribbon detail on the bodice. Larger sizes are not
subject to surcharges either so she’s a winner
whichever way! It’s a superb wedding dress for
less than £995.
The market has to be addressed! We know
from a recent survey that many brides are upset
when they have to try and squeeze into a sample
gown that is far too small for them. Therefore,
manufacturers need to educate their stockists
and create fashion led collections for the curvy
brides-to-be that are flattering at all costs. There
is no justification for a bride to be turned away
from a bridal store because “there is nothing we
have big enough for you here” or, in the worst
case scenario I’ve ever heard of, handed a diet
sheet as she walked in….true story!
$77,5( ·
Style 4516
structure in the gowns to give a secure corseted
look, which cinch in waists and elongate the
figure. We use diagonal draping and tailored
lines to make the bride look taller and slimmer
and have built in bra cups and elasticised bands,
which fit the gown snugly to the body and
improve silhouette.
Tony Mentel,
Sincerity Plus
Describe your latest plus-size collection.
Our latest collection features modern and
glamorous styles designed especially with fuller
figured brides in mind. We believe that curvy
women want the same designer look in bridal
gowns but cut and styled to suit their figures.
This year’s collection offers a range of dresses in
luxurious satins, taffetas and chiffon with accents
of crystal and pearl beading with a vintage feel.
We have a full collection of gowns presented
once a year.
bridal collection?
Generally the gowns are A-line or ball gown
shape, and all come with some form of arm
coverage. We add extra hidden boning and
$77,5(
bridal collection?
We offer all gowns in a large number of sizes and
if a bride is bigger than our biggest size we will
make the gown to the bride’s measurements. We
listen to our retailers and ask them what gowns
work well in the marketplace and develop new
styles based on their feedback. I think this is why
we are so successful with plus size bridal, because
we listen to what the consumer wants.
Do you have a best-selling plus-size dress?
If so, what is it and why do you think it has
been so popular?
Style ‘4516’ is a popular style as it looks rich and
elegant yet is perfect for fuller figured women.
The soft dipped neckline is great for fuller busts
and the diagonal pleats of satin elongate the
figure. This gown comes with a ¾ length sleeve
stretch tulle and lace bolero jacket which is semi
transparent. This gives arm coverage without
adding bulk or volume to the silhouette.
There are more plus-size brides looking
for gowns, but very few collections, which
specifically cater for the market. Designers just
need to listen to real women and make them feel
every bit as glamorous as standard size brides.
I think more designers will wake up to the
fact that designing for size zero catwalk models
is unrealistic and that there is a great market out
there for beautiful design which works well on
a fuller figure. I have spoken to many plus-size
brides when researching the collection and it
was sad to hear how hard the brides found it
to find dresses which fit well or shops which
have samples which they can try on. I hope
that in the future more bridal shops will realise
that there is a big market out there if you can
offer good service and a good selection to fuller
figured women. When I do designer days (where
I offer style advice to brides in a chosen store),
I particularly love being able to inspire a fuller
figured woman to feel confident and beautiful.
It is so rewarding to see a woman really happy
knowing she looks good, often when she was
dreading the prospect of trying on gowns. We
work with several specialist plus size bridal shops
and they get girls travelling for hundreds of miles
to try on a big selection of beautiful gowns in
sizes that will fit them. $
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Visit us at Modatex Stand 14
Tel: 0207 9233 583 | Email: [email protected]
www.robelli.co.uk
Social media
Managing your reputation
Nick McAleenan, Media Solicitor at JMW Solicitors LLP, reveals his tips for protecting your
business’ reputation on-line.
The explosion in
popularity of social
media websites such as
Facebook and Twitter
has created many exciting
opportunities for
businesses working in the
wedding industry.
A successful online
strategy can significantly boost your business’
profile, improve client loyalty and generate
greatly increased revenues.
However, the social media revolution is not
without potential dangers. One such danger
is the risk of reputational damage caused by
negative statements posted on third party social
media websites.
Wedding consumers are increasingly using
the internet as a research tool to find the best
wedding goods and services available. Negative
postings about your business can have a dramatic
impact upon your business’ income.
“They said what?!”
A cursory Google search may reveal web users
discussing your business, the goods and services
you offer, and even you personally, on all sorts
of social media platforms. For example, online
discussion forums and blogs frequently mention
businesses in the wedding industry. These
comments are able to reach huge numbers of
potential customers.
The majority of online postings are inoffensive.
However, statements which tend to make the
reader think less of a person or business by
exposing them to hatred, contempt or ridicule,
or disparaging them in their business, trade or
profession are potentially defamatory.
The problem with online defamation is that
the offending statements can sit there, like a time
bomb, waiting to be discovered by your potential
client base and contacts. Ignoring the problem
is likely to do more harm than good because the
statements may be republished by others and
gain credence.
Businesses are realistic about the need to deal
with the occasional complaint, but what should
you do when statements are posted which “cross
the line” and cause serious damage?
“Are they allowed to say that?”
A blogger will have a defence to a defamation
claim if they can show that the allegation
complained of is a fact which is true or
substantially true.
A blogger could also argue that the allegation
is a statement of opinion or comment, rather
than fact. In this case the comment must be
on a matter of public interest, be recognisable
as comment (rather than fact), be based on
facts which are true, and explicitly or implicitly
indicate what facts the comment is based on. The
comment must be one which could have been
made by an honest person, however exaggerated
or prejudiced the opinion.
If the blogger was malicious because they knew
that the allegation was false or did not care if it
was true, then a defence of “honest comment”
may fail.
“The social media revolution is
not without potential dangers.
One such danger is the risk of
reputational damage caused
by statements posted on third
party social media websites.”
Anonymity: Hiding in the shadows
The ability to post anonymously using a
pseudonym emboldens some bloggers to make
outrageous and extreme allegations.
In my experience, even when a person posts
anonymously, the subject may be able to identify
the culprit because the post forms part of an
ongoing campaign of objectionable behaviour.
It is possible to obtain a court order requiring
a host website to disclose the identity of an
anonymous blogger who has posted defamatory
statements about your business.
Another problem is fake profiles. Fake Twitter
and Facebook profiles can be set up to direct
abuse or ridicule at a business, or to “leak”
confidential information into the public domain.
What to do?
Depending upon the size of your business, set
up a team ready to deal with any reputational
crisis: senior management, in-house legal,
communications/marketing department etc.
Monitor your on-line reputation. This will
allow you to identify potential problems early
and nip them in the bud.
If you have been defamed online, contact
the host website and request that the offending
post be taken down. In addition to your normal
legal rights, website terms and conditions of
use usually allow posts to be taken down if they
contain defamatory or offensive statements.
Consider obtaining professional advice on
how best to correct any damage and vindicate
your reputation. You may have a claim against
the blogger and, in certain circumstances, the
website. Legal remedies may include obtaining
an undertaking that the allegations will not be
repeated (or an injunction), apologies, and/or
damages and legal costs. You may also consider
responding to the allegations using social media
or the press.
… And be careful what you post!
In order to avoid reputational problems when
you use third party social media sites for
business purposes, it is best practice to develop a
comprehensive social media policy.
A policy will help you to regulate content
posted by your business and control tone.
A few tips:
• Do not post comments which could damage
your relationship with suppliers, sponsors or
other business associates.
• Do not post information or photographs which
could breach the privacy rights of third parties or
reveal confidential business information.
• Do not rely on privacy settings to avoid
potential problems.
• Observe professional conduct rules when
posting messages. $
Contact
Nick McAleenan, Media Solicitor
JMW Solicitors LLP
+44 (0)161 828 1858
[email protected]
$77,5(
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Tell me about your background. What
prompted you to open a bridal boutique?
For my first degree I studied Fashion and
Embroidery at York Street in Belfast and then
went to Gosta Green, Birmingham, for a Masters
in Embroidery. That equates to sparkly frocks in
anybody’s book.
When I finished university in 1985 I went
back home to Ireland and promptly got my first
job with Isobel Love, a bridalwear designer in
Carrickfergus. That’s where it all started, I caught
the bug.
How did you choose the location of your store?
In 2003 (when I was considering opening a
bridal boutique) I had a nine year old daughter
at primary school so I knew my business needed
to be close to her school. The final piece of
the jigsaw was finding premises with daylight
streaming in through the skylights and situated
in the village where we live.
How would you describe you current in store
bridal collection?
Our bridal collection is varied and sophisticated.
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We stock beautiful fabrics including quality lace,
silks, taffeta and soft tulles. We also have good
designs to suit all body shapes by designers that
understand the European figure. Made by quality
manufacturers, the gowns fit well and, with our
own alterations, we are able to achieve a real
couture look.
Which designers do you stock?
We stock Benjamin Roberts (Tia/Enzoani/Blue
and l o v e), Maggie Sottero, My Lady, Forever
Yours, Ellis/John Charles/Kelsey Rose, Sophie
Tolli, Jasmine Bridal and True Bride.
What do you enjoy most about your role and
the bridal business in general?
I love this industry. I’ve been in it, or about it, for
the last 25yrs+ and I still really enjoy it. Seeing
the new season’s collections, the new trends,
fabulous designs and working with beautiful
fabrics, keeps me interested and passionate about
the industry.
I also love the fact we can give a girl the
opportunity to have her dream dress. It’s
probably the most important gown she has ever
Sharon McPherson, Owner of the
‘Best Bridal Retailer in Scotland’
according to the Vows Awards,
shares her tips for running a
successful bridal boutique…
worn and we can help her achieve exactly what
she wants. I think that’s really exciting.
Do you hold any special events?
Apart from the local hotel wedding fairs and the
national SECC show and the Ayr racecourse
show, we also have a charity night. “Opus girls
night out” happens once a year and we have a fun
evening with music, dancing and catwalk shows.
So far we have raised £5,500 for Breakthrough
Breast Cancer.
Have you attended any of the bridal trade
shows? If so which ones and why?
I go to Harrogate every season and Moda at least
one season. I went to the White Gallery show
last year and I would like to go to Pure next.
As we are based in Scotland I do like to keep in
touch with the rest of the industry. Watching
what goes on and what trends are working in
the Northern Irish market, as it is similar to the
Scottish market, I find really helpful.
And, of course, it gives me a chance to catch
up with all our friends from the industry, some of
whom I have known for over 25 years.
Retailer interview
Contact
Opus Couture
+44 (0)1294 824 838
www.opuscouture.co.uk
What do you feel makes your store unique and
how do you self promote?
I do believe we offer something different as a
team. Every member of the Opus staff is qualified
in fashion and, on top of that, I have many years
of experience. Our shop ethos is all about service
and we, as a team, enjoy working every day in the
industry we chose to be a part of. We have the
knowledge and we enjoy using it.
What significant changes have you made to
Opus Couture since you first opened the doors
to brides?
We have expanded our premises and moved our
Mother of the Bride department to a separate
shop. In addition, we have refurbished our
interior and updated our systems. And we are
about to do it all over again as we have just
purchased the flat above our bridal salon.
How regularly do you update your bridal
window display?
We update our window display at least once a
week, and we all have a shot at it and give out
some constructive criticism.
The exception to the once-a-week rule is our
Christmas window: it is a bit special and so stays
in place for that bit longer.
What have been the key successes in the history
of Opus Couture?
A highlight is definitely winning the Vows award
twice and to be nominated every year is just
fantastic. It proves to us we are doing something
right for our brides.
What do you believe is the key to running a
successful bridal business?
The key has to be excellent financial
management, acute buying skills, knowledge of
your market, talented staff, good procedures, nice
premises and the patience of a saint!
How would you like to see your business
develop over the coming years?
We are growing and expanding as we speak. I
really want to see our premises developed and
we are working with architect, Gary McElvogue,
at the moment to expand our floor space and
improve the frontage of our salon. We would like
to maintain our Vows reputation as best bridal
retailer in Scotland and to build on our already
established level of service. $
What makes Opus Couture stand out from
other bridal businesses in the area?
We have well qualified, experienced staff who
provide a great service, and we offer good stock
in a comfortable surrounding. I don’t think we
are any different from other businesses, we’re just
really good at offering service to our brides, and
our customers like us!
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Get networking
to promote business
Running a small business can be tough: it’s easy to feel isolated if you have no-one to talk to
about your business challenges. Roma Bhowmick, a Business Link adviser, provides advice
about networking..
You might not only feel isolated as a
small business owner, you can miss out on
opportunities or new ideas because you’re not
aware of them. Networking can be an important
activity to address those issues. It should be a
part of your business development plan as it will
enable you to make new contacts as well as keep
up-to-speed with what is going on in your sector
and local area.
THE BENEFITS OF NETWORKING
Exchanging information with other businesses is
a key benefit of networking – you will find out
what is happening as well as learn from other
people’s experience and advice.
By networking you will meet customers,
competitors, suppliers and service providers who
are all looking for similar benefits and to widen
their contact base. With the growing awareness
of supporting your local business community
through ‘shopping locally’, networking is
becoming an increasingly valuable activity.
You can also team up with other businesses
to undertake particular activities, such as local
promotions or advertising campaigns. By
becoming involved you will raise your profile,
and increase the chances that other people will
tell their contacts about your business.
GETTING STARTED
A lot of new business comes through word of
mouth and personal contact. If people don’t
know about you they will not beat a path to your
door, so start networking and let as many people
as possible know about your business.
• Join local business clubs, find out whether
your local Chamber of Commerce, Federation
of Small Business (FSB) or business groups run
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networking events, keep in touch with other local
businesses and visit relevant exhibitions. There
are also trade-specific organisations which will
give you access to networks of professionals in
your sector. Check the Trade Association Forum
www.taforum.org for more information.
• Always take your business cards along to
networking events, but hand them out with
care. If you don’t think the time is right to give
someone your card, you can ask for their email
address or phone number and get in touch with
them later.
“With the growing awareness of
supporting your local business
community through ‘shopping
locally’, networking is becoming
an increasingly valuable activity”
• You could also contact local groups and
societies and offer to give talks or demonstrations
on your specialist area. Take along products and
information about your business – but remember
this is not a sales pitch, so keep the focus on the
subject you are talking about.
• If there are community groups campaigning on
issues that affect local businesses, get involved.
You might even consider becoming a figurehead,
as publicity for the organisation could then
generate publicity for you.
• Finally, don’t forget that seminars, conferences
and workshops also allow time to network. You
will meet other like-minded individuals, make
new contacts and find out what others in your
situation are doing.
USING THE LOCAL MEDIA
Networking can also include using the local
media to highlight your business. Contact your
local paper or radio station and find out which
journalists cover business stories. If you have any
newsworthy stories make sure that you keep them
informed – and let them know that you would
be happy to be contacted for quotes on any issues
which affect businesses in your area.
Consider entering local, regional and national
business awards
Awards are run by local press, trade organisations,
councils and national bodies. If you are
shortlisted or win you will get free publicity,
meet other business people, raise your business
profile in the community and get a welcome
boost for you and your staff.
Do some research as well as making time
for networking
You should balance your needs and the time
that you are able to commit to networking
by researching networks in your area and
concentrating on those that will benefit your
business the most. It’s worth speaking with
trusted existing members about what they gain
from membership and maybe making a visit or
two to network sessions before committing. It
pays to monitor which events are more valuable
to you and then focus your efforts on those.
Remember that networking is not a ‘quick fix’.
You might find that someone gets in touch with
you months after an event, so don’t be too quick
to dismiss a network that hasn’t brought you any
returns in the short term: it might take time for
any benefits to become apparent. If you haven’t
got much time to attend events you could take a
look at online forums or networks.
NETWORKING OPPORTUNITIES
Take a look at the following organisations which have been formed
to help businesses. Many offer networking opportunities through
meetings, seminars and small business clubs.
Business Link – www.businesslink.gov.uk
Business Link is a free business advice and support service, available
online and through local advisers
The Forum for Private Business – www.fpb.org
The Forum is a proactive, not-for-profit organisation, which
provides comprehensive support, protection and reassurance to
small businesses.
Chamber of Commerce – www.britishchambers.org.uk
Find your local Chamber of Commerce on this site (all are run
independently but accredited Chambers belong to the British
Chambers of Commerce)
Federation of Small Business – ww.fsb.org.uk
This is a large campaigning pressure group with 194 branches
promoting and protecting the interests of the self-employed and
owners of small firms which also offers members a range of benefits
including free legal advice and insurance costs. $
Further information
Take advantage of Business Link’s free help. The organisation can help
you start networking by providing lists of your local groups and access
to reference copies of trade directories. Visit www.businesslink.gov.uk
or call +44 (0) 845 600 9006 for more information.
Contemporary
dressing
We speak to Wendy Ashton, owner of Princess Gowns, about
her new collection of prom and occasionwear, and how she
plans to overcome the current economic challenges…
When was Princess Gowns
first launched, by who, and
with what business aim?
I launched the business in
September 2007, with the
aim of becoming a leading
UK wholesaler best placed to
supply fashionable, quality
and affordable gowns within 48 hours to a
suitable mix of retailers.
What have been the key milestones in the
company’s development?
The company has grown in size since I took it
over from the previous owner, and now stocks
over 20 different dress styles in a wider range of
colours and sizes than it has ever done previously.
With a growth of over 25% year on year, the
company has positioned itself well to cater to the
smaller retailer looking for stock that is readily
available thus allowing them to provide their
customers with an immediate response. This is
proving to be a successful solution for businesses
not wanting to order too far in advance or having
to wait for back orders and struggling with cash
flow in the current climate.
Describe your latest collection
Our latest collection is classy, fun and affordable.
Add to this our latest addition to the range Dazzle Prom (the new label that really seems to
have a handle on the prom market and the Brit
interpretation of the American phenomenon)
and we believe our independent UK wholesale
business is set to take the UK market by storm
over the course of the next few seasons.
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Moving into our fourth season, our design
teams constantly strive for quality gowns that
have an American designer catwalk twist. These
are dresses with attitude… with plenty of elegance
and sparkle, and made from tulles and scrunchy
taffetas in a wide range of colours including the
essential purples, aquas, blues and pinks – and
one of the widest ranges of sizes available from a
UK wholesaler.
Contemporary dressing at its best, the
collection also features slinky backless dresses in
the softest silks and satins. The latest collection
has something to suit all occasions, whether it’s
a prom, special event, summer ball or even a day
at the races, our vast range provides for all types
of clientele. As such, it is an excellent choice for
stockists of the label needing to cater to varied
audiences across a range of seasons.
What makes Princess Gowns stand apart from
other prom and occasion ranges?
The Princess Gowns label places high emphasis
on quality at affordable prices, whilst not losing
the intricate detailing required for the high end
of the market. Our designers always keep a close
eye on the latest trends and fashions presenting
themselves on the red carpets and fashion shows
each season, and this inspires our creations.
We deliver designs that make the consumer feel
sophisticated, elegant and unique. In addition,
we provide stock in a good size range - with many
dresses being available from size 6 through to 28.
Princess Gowns also promises a 20 mile
exclusivity radius to protect its stockists - with an
initial purchasing requirement of just £250 plus
only five gowns a year.
Profile
Profile
What fabrics have you used, and where did you
source them?
You will find lots of soft, flowing fabrics –
chiffons and organzas – beautifully layered
to create movement so that the fabric and
draping becomes the key feature, rather than
add-on embellishments. There are also the more
traditional, heavy fabrics for the structured look
and pretty laces which are a real fashion favourite
right now. Taffetas, chiffons and great pleating
detail as well as intricate beading are currently
spot on-trend – especially for prom dresses.
What sort of embellishments are used, and
why were they chosen?
Styles are utterly glamorous with taffeta, silks
and satins accentuated with sequins, crystal
beadwork, embroidery and lace.
Where are your gowns designed, made and
finished, and for what reason?
We have carefully chosen a range of
manufacturers who work with us to develop
our own designs. Each is a manufacturer for
a top fashion house but, due to our long term
relationship, we have been able to negotiate top
quality gowns at very competitive prices which
we are happy to share with our regular stockists.
What sort of retailer is the collection most
suited to?
The Princess Gowns label will appeal to a range
of retailers who value garments that come at a fair
pricing level without compromising on quality.
Many of our resellers are leading bridal
boutiques, fashions boutiques of occasionwear
and promwear specialists.
We believe that we succeed because we
understand what our customers’ needs are and we
invest time to support them thus ensuring that
we are providing the right range of products for
their specific target audience.
Some of our other retailers wish to stock cool,
fun and affordable prom dresses, offering their
customers dresses with attitude…with plenty of
elegance and sparkle. Such resellers will also love
our new Dazzle Prom range.
How will you support retailers stocking this
new collection?
Our reputation has been developed through our
track record of commendable, personal, customer
service. We listen to our customers and work
with them to fulfil their needs. Our customer
charter, derived from their feedback, promises:
• 20 mile exclusivity radius to our resellers
• Access to promotional material
- professional photography to support their
own marketing/ promotions
- brochures with price banding available
for use in retail stores and online
presence
• Direct links from the Princess Gowns to our
retailers’ websites
• National advertising in trade magazines and
websites (www.promdress.co.uk)
• Short delivery times – all orders are delivered
within 48 hours – there is no need to wait for
back orders
• Personable one to one communication, with
follow up ensuring we have met expectations
What is your best selling gown, and why do
you think this is?
Our best selling gown continues to be the 6000
range which is a beautiful taffeta gown with
exquisite beading to the front and back. The
ruched, fitted bodice offers a flattering fit in
all sizes. Available in a wide range of colours
and sizes, this gown has been a best seller for a
number of years and will continue to be one of
our on-going styles due to its versatility. It’s a
gown that caters to all markets from proms right
through to the plus-size ballgown audience.
What are the key challenges you face in today’s
prom and occasion-wear market?
The key challenge to us, as with many in the
wholesale and retail environment, is with
consumer spending being at a low ebb, and
the recent report by the Office of National
Statistics confirming real disposable income for
families has fallen for the first time in 30 years,
demonstrates it will be a while before consumer
spending picks up. However, we believe that
Princess Gowns’ reputation for providing high
quality at very affordable prices will ensure
our label is robust and meets our consumers’
requirements, providing them with real value for
their money through these challenging times.
What are your long term plans for
Princess Gowns?
To become a recognised wholesaler in the UK
with established, reputable, brands renowned
for their style, quality and affordability. We will
strive to achieve this by continually providing on
trend, high quality garments at affordable prices
and allowing our customer service speak for itself
within the retail sector. $
Contact
Princess Gowns
www.princess-gowns.com
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As the spring Harrogate show
drew to a close last month, we
take a look back at one of the
industry’s key events…
Best known for Betty’s, its self-titled spa water
and its proximity to the historic city of York,
there’s no denying that Harrogate is a popular
destination for business and leisure. Twice a year,
much of the bridal industry adopts it as a home
from home, making the most of the opportunity
to network with like-minded professionals.
Unlike the September show, which is always
the busier of the two, March enables bridal
retailers to place top-up orders with their
suppliers in a much more unhurried atmosphere.
The regular catwalk shows enable retailers to
view the new autumn/winter designs, while a
handful of the exhibitors also host their own
catwalk presentations.
Not surprisingly for this time of the year in
Harrogate, the weather was decidedly mixed:
Monday was cold and sunny, offering retailers
the best conditions to hop between the venues,
while Tuesday was dark, dreary and decidedly
foggy. Despite the inclement conditions, many
exhibitors and visitors remained upbeat about
the event.
Louise Bell, Assistant Manager of Special Days
Brides in Kirkcaldy, is a relative newcomer to the
exhibition, saying: “This was only our fourth trip
to Harrogate but it has definitely been the best
so far – everyone’s collections were amazing! The
highlight for us was Opulence by Natalie M now our newest supplier. We also added Infinity
by Phil Collins to our bridesmaid collection.”
Our regular columnist, Abi Neil, owner of
Abigail’s Collection in Colchester, also attended
the show. Her in-depth report can be found on
page 42.
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Contact
The British Bridal
Exhibition
www.bbeh.co.uk
Exhibiting once again this year was Natalie
Gladman, owner and designer at sought-after
bridal brand, Madeline Isaac-James. She was
delighted with the response from retailers. “We
signed up a record number of new stockists
for the March show and had to turn away a
number of retailers due to our commitment to
“The next show in our diary is The
Essential Collection at Stoneleigh
Park in July and we’re really looking
forward to unveiling our 2012
collection later this year.”
maintaining exclusivity for our existing stockists.
All in all, the BBEH in March was fantastic both from a business perspective and also from
a social perspective.” She continues: “The next
show in our diary is The Essential Collection at
Stoneleigh Park in July and we’re really looking
forward to unveiling our 2012 collection later
this year.”
With both White Gallery and The Essential
Collection trade shows taking place over the
coming months, bridal designers, manufacturers
and retailers are now able to benefit from regular
buying opportunities throughout the year, to
ensure their stock arrives at the right time for
their brides. $
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Bespoke silk tulle wedding
veils professionally designed
and hand made to order
paying meticulous attention
to detail using only the best
fabric and decoration.
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[email protected]
mobile +44 (0)755 4006433 | www.cette.com
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email: [email protected]
or call our Stockists Department on 07769 676838
www.princess-gowns.com
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Web know-how
Raise your
Website Ranking
Barbara Aspin, Business Development Manager at SiteWizard,
reveals the key to topping Google results for your website
There are two roads (and trains of thought) to
getting your website found in the search engines.
The Short Road (Pay Per Click) and the Long
Road (Free Listings). Google is the most widely
used search engine in the UK and we are going to
be focusing on the methods for getting your site
to the top of the pile.
In this article we reveal how you can get
targeted visitors to your website via the Short
Road or “Pay Per Click”.
“Pay Per Click or PPC is a technique that
allows your website to feature in the first
page of search results for search terms
you specify.”
Pay Per Click or PPC is a technique that allows
your website to feature in the first page of search
results for search terms you specify. You pay a
small fee for each time someone clicks on your
link. You have paid for just the click and the visit.
That is why it is so essential to make your website
appealing and targeted towards getting the visitor
to contact you or use your services.
People spend a great deal of time and money
getting visitors to their websites. The question is,
do you want a visitor from Korea or the USA to
find your site? You probably don’t. Do you want
someone searching for your service in your local
area to find you? You probably do.
We call PPC the Short Road because you
can literally get your website to the first page of
search results for any phrase you choose within a
few hours of reading this article; however, as with
any quick solution, it has cost implications.
The biggest mistake you can make when
implementing a PPC campaign for your website
is using terms that are too broad or vague. The
second biggest mistake is if you only offer a
service in one area but are paying for national or
even international exposure.
“The biggest mistake you can make
when implementing a PPC campaign for
your website is using terms that are too
broad or vague.”
If you are not sure how to find the keywords
that will be suitable for you, you can go to
Google and search for “google keyword tool”.
This is a free tool that enables you to see if the
keyword that you are thinking about paying
for gets any traffic. Once you have followed the
instructions this tool will let you know how
many searches are done for the keyword locally
(UK) and globally each month. There is also
a green bar that will show you how high the
competition is for the keyword, so you really
should look for keywords or key phrases that
have plenty of searches but low competition;
therefore, your keyword will cost you less but will
generate you the right kind of leads. At the time
of writing this article I can tell you that “wedding
dress” had 1.5 million searches a month locally
with medium competition, while the key phrase
Contact
SiteWizard
+44 (0)8450 60 88 60
www.SiteWizard.co.uk
“wedding dresses” had 823,000 searches locally
but has a high competition. Although both of
these key phrases are probably very expensive due
to the number of searches that they have, you
need to know this information so that you can
make the correct decision as to which key phrase
you are going to invest in using PPC.
Firstly, it is vital that you do not pick broad
search terms when paying for visitors. If you
picked the term “wedding” you will potentially
get hundreds of clicks from people seeking
wedding information or how to organise a
wedding etc. Each of those clicks will cost you
money. If, however, you choose terms such as
“bridal dress shop Sussex” or “bridal boutique”
(and limit the geography – see below) then you
are reaching your specific target audience and
almost certainly paying less for each click. Clicks
start at around 10p each.
Secondly, it is essential that you limit the
geographical location for which your search
terms will be displayed. Google (and ONLY
Google at this time) offers a unique service
of limiting your PPC advertising to only be
displayed to people within your local vicinity.
You need to choose the countries, towns or areas
that you wish your website to be found in. This
can narrow it right down to a specific town or
area near you!
We also recommend un-ticking the option
called “Content network” under “Networks”
in your Google Account. For more detailed
information and a free, impartial, guide about
setting up a Google Pay Per Click Account
(Google Adwords) and creating your first
geographically targeted campaign see the
SiteWizard web page: www.sitewizard.co.uk/
payperclick.htm.
There is another way to be found in Google
and that is in the organic listings which takes
longer but often has a lower cost or can be free if
you do it yourself. $
$77,5(
$77,5( Online
ɑȨȇǸȵ
Featuring excellent usability, easy navigation and bags of content,
www.attirebridal.com is updated daily to ensure
you’re in touch with the latest industry news and trends.
What’s more, retailers can track down new suppliers in our
comprehensive directory, sign up for regular free copies of the
magazine, and even download all our back issues.
LɤɉɉȵȨȐɑȨɑȐȃɜɄɑɴ
Improved supplier directory, enabling instant access to 100s
of bridal suppliers.
ǸȃȰ$ɕɕɤȐɕ
Every issue of Attire Bridal is now available to
download from our Back Issues Archive.
PɬȨɜɜȐɑ
Live Twitter feed, giving you
real-time industry updates from
www.twitter.com/attirebridal.
If you would like to find out more, log onto
$77,5(
$77,5(
Column
The US Bridal Market
BBA Chairman, Joe Sweeney, pens the first of a series of in-depth articles analysing the
bridal market…
Using a US bridal survey
as the basis, the BBA
has produced a forecast
for the UK Bridal
Market and, in order to
understand that basis,
we should first examine
the situation in the US.
The sheer size of
the population in the US produces an enormous
number of weddings by comparison with the UK.
US population figures of 311 million are almost
five times that of the UK (62 million). However,
the retail average spend figures are also vastly
different. There is obviously a huge difference in
the social standing of weddings on each side of
the Atlantic and, as you will see during this series
of BBA articles, what the UK loses by quantity is
made up for in average value.
The US Bridal Market is sized at 1.7 million
wedding events per year with a total retail spend of
$4.2 billion. There are five distinct product ranges
that make up the total amount but, for the sake of
clarity, we have excluded items such as receptions,
honeymoons, etc. Within the total of $4.2 billion
the breakdown of the product groups is shown
below.
Inevitably there will be gasps at this relatively
low average cost but, again, there is a large social
difference in the importance of weddings across
the Atlantic. There are of course some huge
wedding events in the US that we all hear about,
and the cost of those must be enormous, but we
are talking about the average and that brings the
figures crashing down.
Where does the US bride look for her gown?
The majority of US brides carry out their search
with a series of visits to both local bridal stores
and national chain bridal stores such as David’s
Bridal and Alfred Angelo Bridal Stores. This is
the ‘search before you buy’ process and, of the 1.7
million brides, 63% look in at local stores and 54%
visit the chain stores. Obviously many brides visit
both types of stores. Department stores as such are
way down at 7%. We should emphasise that these
figures are for the search and at this stage they have
not purchased.
Where does she purchase her gown?
Almost 90% of brides still buy their dresses from a
dedicated bridal store with 55% buying from local
shops and 32% buying from the chain stores like
David’s and Alfred Angelo stores. Surprisingly,
with all the hype concerning Internet sales, only
2% actually buy from retail websites. Department
stores are very low again, down at just 1%.
Ordering and collecting
Groomsmen’s
Attire
19 %
Grooms
Attire 7 %
The Bridal Gown
40.5%
Bridesmaid
Dresses
21.5%
Bridal
Accessories
12%
Where the US market differs
enormously to the UK is in the fact
that 46% of US gowns are quite
literally purchased from the
shelf. All the chain stores hold
large stocks and brides can
simply walk out carrying their
chosen gown. Another 44%
of gowns are forward ordered,
usually from the small local
bridal shops, with around
another 4% coming from
custom made dressmakers.
What influences the purchase?
All brides the world over read as many
magazines as they can get their hands on,
and the advertising contents largely influence her
thoughts and, inevitably, her decision to buy one
gown or another. As always she must try on those
styles that she is captivated by and so narrow the
choice to a shortlist. As soon as an engagement
is announced her thoughts are on the gown,
hence the rush to the newsagents or bookstalls.
In the US, Conde Nast magazines dominate the
consumer market with ‘Brides’ magazine judged to
be the most widely read of all titles.
“Where the US market differs enormously to
the UK is in the fact that 46% of US gowns
are quite literally purchased from the shelf.”
Similarities and differences
The average age of brides is the same (28 years)
on both sides of the Atlantic but there are more
second and even third marriages in the US.
Pre-nuptial contracts have made both brides and
grooms very cautious in case of failure and perhaps
this takes some of the romance out of weddings.
Publicity surrounds a lot of US weddings but not
all are the big family events that most UK brides
aspire to.
In future issues of Attire Bridal
In the next issue we will examine the UK market
which is generally thought to be around 15%
of the US by quantity. Further issues will detail
and forecast UK trends in styles, fabrics, colours,
values, number of gowns seriously considered,
number of retailers visited, critical choices,
distances travelled, experiences of UK brides,
bridesmaids, the spend on accessories, and even
the groom gets a mention. The final section will
be aimed at what the UK bride thinks about that
all important word ‘service’. Does she get it or is
she disappointed in how she is treated. All will be
revealed and it may not be pretty! $
Contact
The British Bridalwear
Association
+44 (0)121 321 3939
www.bbabridalwear.com
$77,5(
SEE US AT THE
ESSENTIAL COLLECTION
Up and coming
Up and Coming
We speak to Annabel Jenkins about her quirky debut
collection that would suit any fashion-forward bride…
Can you tell us a little about your design background?
Upon leaving fashion college I went to university to gain a degree in Fashion
Retail Buying and Design. There, I studied innovative design concepts which
eventually inspired me into bridal. To pursue my love for bridal gowns, I went
on to specialise in bridal design at ‘The London College of Fashion’ where I
learnt the specialist skills needed to construct a contemporary bridal dress. As
a starting base in the world of bridal, I became a Bridal Consultant in London,
working directly with brides: this has given me an invaluable knowledge base going forward.
What inspires you about bridal design?
I love every part of the design process, and am always researching current trends, what other
designers are doing, and how the market is changing. Having the chance to design and produce a
bride’s dream, and the most important dress she will commit to, is hugely inspirational. For her to
feel like a princess on her special day is my labour of love.
Arabella
How would you describe your debut collection?
It’s a figure-flattering collection with added quirkiness, designed with bold detailing and pockets.
The collection is focused on the fashion forward bride who doesn’t want a conventional gown, but
still desires that classical feel. It offers that ‘something different’, with a touch of elegance.
How would you describe your signature style?
My style is a feminine, sassy and statement finish, with a hint of 1950’s styling of oversized bows,
satin trims and ‘50s cuts. Adding a classical and timeless appearance creates a unique and adorable
style for a modern bride. The collection is always designed for a fashion conscious bride in mind,
with eye-catching waistlines and sweetheart necklines which embrace the female form.
What is your favourite piece from the collection and why?
I have loved creating them all, but it has to be the ‘Arabella’ as, when sketched on paper, this design
evolved so quickly. When I received the gown I was so pleased with the outcome, and she has had
so much praise since.
What type of retailer is your collection most suited to?
A boutique which has sourced an innovative and stylish collection of bridal gowns, is fashion aware
and is passionate about fulfilling a bride’s dream and offering a fabulous dress buying experience.
All of these attributes are a reflection on the purchasing of the ‘Annabel Jenkins Bridal’ gown.
If you could design a bridal gown for anyone in the public eye, who would
it be and why?
It’s hard to choose between my top two, as they are both gorgeous and I admire their work…Mariah
Carey for her music and personality, and Lauren Conrad for her style and fashion sense.
Which other bridal designers do you admire and why?
I adore the embellishments and appliqués of an Elie Saab, the design concepts behind Monique
Lhuillier and Pepe Botella, and the style and structure of an Oscar De La Renta dress: all of which
are sophisticated and avant garde in the bridal industry.
What do you hope to achieve in the next five years?
With my driving force to succeed, I hope to expand on a strong list of bridal boutiques to hold the
collection and build a trusting relationship with my stockists. I also hope to be instantly recognised
for my style and work, and highly regarded by both bride and retailer. $
Contact
Annabel Jenkins
+44 (0)7506 734 273
www.annabeljenkinsbridal.co.uk
$77,5(
A NEW
EXHIBIT
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FOR U N
K
BRIDAL
RETAILE
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The Essential Collection will give bridal
retailers the chance to see the 2012
collections for the first time in the UK.
The venue
The event will not only showcase
collections from names well known
within the industry but also designers
not seen at other bridal exhibitions.
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The location
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The Essential Collection takes place at the centre of
the country within 100 miles of most major cities.
Entry is free for trade buyers and there are up to
30,000 free car parking spaces on-site.
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We are pleased to announce
exhibitors including:
Your first chance to
view and order 2012
bridal collections
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Bridalwear
Bridesmaids
Formalwear
Headdresses
Jewellery
Lingerie
Occasionwear
Proms
Shoes
Tiaras
Veils
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<ȽȨɕɉȵǸɴ
Michael’s Bridal Fabrics
Unit F15, Northfleet Indst Est, Lower Road, Northfleet, Kent DA11 9SW
Tel: 01322 380480/568 Fax: 01322 380680
We offer a fast, reliable and friendly service on our continually increasing range
(currently over 3,300 choices) of bridal fabrics, embroidered and beaded edgings,
motifs and accessories.
Range includes: plain and shot taffeta, velvet, duchess satins, organzas, chiffons, crepes,
laces, brocades, various embroidered and beaded fabrics, inc tulles and chiffons.
NEW!! We have now increased the range of dress accessories
to over 350 articles, including pearl and crystal buttons as well as
clasps, buckles and brooches featuring crystals and pearls.
We have no minimum order value or quantity.
Credit/Debit card payment accepted. Free monthly updates on stock availability
0LOOFURIW7H[WLOHV
6HZLQJ$FFHVVRULHV
Sample a World of Bridal Fabric from
Quality Silks, Taffeta’s, Lace
and Satin’s
Occasion Wear, Dress Making, Tailoring
Haberdashery, Ribbon,
Sewing Accessories
Telephone (0115) 926 3154 or Visit
www.millcrofttextiles.co.uk
(PDLODGPLQ#PLFKDHOVEULGDOIDEULFVFRXNZZZPLFKDHOVEULGDOIDEULFVFRXN
7KHIDEULFRIDJUHDWRFFDVLRQ
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100% silk fabrics fully stock supported
in our London warehouse
1m minimum order
Next day delivery
[email protected] | 0207 739 9130
www.pongees.co.uk
$77,5(
Twitter 7ZLWWHU
WEB WATCH
Attire Bridal is at the very heart of the online bridal community.
Here’s a quick update to what’s been going on…
Total num
ber of
followers
:
1250
Twitter tip of the month:
Send out #ww Wedding Wednesday wishes to
your key followers and twitter friends. It’s a
great way of showing your appreciation.
SHORT AND TWEET
One of Attire Bridal’s many followers, Trina Porter of Baba-C Designs, talks
to us about how Twitter has helped her business…
Name: Trina Porter
Company Name: Baba-C Designs
Follow me at: www.twitter.com/tiarasbybabac
When did you first set up a Twitter account and
what prompted you to do so?
I have only been tweeting for about six months after
my website designer persuaded me to try it.
Has your business benefited as a result? If so, how?
It’s great to be in contact with others in the industry and to let them know
what we do and when anything new is coming out which, for us, is often! I
enjoy sharing tips and hints too.
How often do you tweet and what do you tweet about?
I’m not on Twitter every day, but probably post tweets a few times a week. I
usually tweet about anything in relation to the business.
What advice would you give to first-time tweeters?
I would say give it a go, you may love it or loathe it, but you will never know
if you don’t try it!
Which bridal companies do you enjoy following on Twitter?
I enjoy following companies that, like us, aim to give the best in every way
possible. I’m not interested in what they ate or the weather - for me it is a
business tool, although many others use it as a social contact.
I have to say I was a reluctant tweeter (some comments annoyed me) but I
persevered and have found companies that I feel can be of mutual benefit.
This month on Twitter we have mainly been:
i Revealing the key bridal names exhibiting at our new trade
show, The Essential Collection
i Finding out about some stunning new collections
i Updating our followers with the latest industry news
i Tracking Royal Wedding developments
\ȐȵȃɄȹȐɜɄɄɤɑ
ȽȐɬȐɕɜȘɄȵȵɄɬȐɑɕѰ
@veilsofberkley
@VivienSheriff
Veils of Berkley, Bridal Retailer
Vivien Sheriff, British Millinery
@Champagne_Lace
@BonBijou
Champagne & Lace, Bridal Boutique
Bon Bijou, Statement Jewellery
@bourneshoes
@Masquerade Bride
Bourne Shoes, Special Occasion Shoes
Masquerade Bride, Accessories
Accessories
Supplier
\ȐǸɑȐȽɄɬȘɄȵȵɄɬȨȽȝѰ
@rdbridal
Richard Designs, supplier
of bridal accessories
Bridal Retailer
Celebrity
@_TheWeddingShop
The Wedding Shop,
specialist bridal boutique
in Cheshire
@richardbranson
Richard Branson, the
ultimate business
entrepreneur
$77,5(
LɤǾɕȃɑȨǾȐ
online
Register online at
Attire Bridal magazine, the leading trade title for
the bridal industry, is available free of charge,
six times a year, to qualified registered readers.
Subscribers based outside the UK may receive
six issues per year for a £75 fee.
SUBSCRIPTION FORM
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Essex, CM8 2UL UK or telephone us on
+44 (0)1376 514 000.
Tick one or more of the boxes below which best describes your business
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$77,5(
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PɄɉұɑȐǸɕɄȽɕɜɄɕɤǾɕȃɑȨǾȐ
1
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It’s free for anyone working in the
bridal industry.
Each issue will be delivered direct
to your door.
Find out about forthcoming trade
shows and exhibitions.
Be one of the first to preview next
season’s collections.
It’s packed with informative features
to help boost your business.
Next Issue
Next issue
Bridal
Jeweller
y
In-depth
market
report
Exclusive show preview
The Fashion Files
We reveal this season’s styles
Retailer Round-Up
How to manage holiday cover
Young Attendants
Top trends for little helpers
Men’s Accessories
Our guide to attire for the groom
@ȵɤɕ
Business advice
News and events
Collection focus
$77,5(
ɑȨȇǸȵ
ISSUE 24
July/August 2011
Available from: 27th June 2011
Advertising deadline: 10th June 2011
$77,5(
ȨɨȐȹȨȽɤɜȐɕɬȨɜȣѱѱѱ
George Buchan
Courtesy of Manc
hester Evening Ne
ws
Last year Confetti faced a bleak future when the popular wedding firm went into administration.
New owner, George Buchan, talks to Attire Bridal about the changes he has already made to
this online resource, and his plans for further growth…
I decided to invest in Confetti because...
It’s a great brand with a fantastic reputation.
With 12 years of experience, Confetti has an
established place in the wedding industry and a
successful network of advertisers.
Our brides-to-be are very loyal and look to
the website for advice, inspiration and guidance
on creating the perfect day. The fashion
galleries, for example, provide a great reference
not just for brides but the whole wedding
party, with fashion articles on latest trends and
creating a complete look.
From their engagement our users join the
forums and engage with the site, commenting
on new content and entering discussions on
topical themes. They get support from each
other and there’s a real sense of community
within the website.
“Our focus is very much on ensuring we
best meet a bride’s requirements from
day one.”
The key challenges we faced were...
Maintaining our reputation through the brief
period of uncertainty was the biggest challenge.
When Confetti went into administration in
August, it hit the headlines and the call centre
was inundated.
Throughout the whole process, the content
part of the site, where our advertising sits,
remained open for brides to view and I think
this was key in reassuring both our customers
and advertisers. There have been issues
to resolve – the business needed changes
to secure its future but these have been
addressed and we’re pleased to say that to
date we’ve retained our ComScore position as
number one wedding website, with traffic of
$77,5(
more than 350,000 visitors every month. We
very much appreciate the continued support
from both advertisers and brides alike.
The main changes we implemented were...
We have invested in the IT infrastructure, so
the website is faster and easier to navigate and
we’re creating more regular content for brides
and those involved in planning a wedding.
Brides love our magazine style features and
articles on bridal fashion, not just for her, but
also to help her create the complete look,
so options for her bridesmaids, the groom,
groomsmen and even advice and latest trends
for the mother of the bride. We are also looking
at refreshing key areas such as our wedding
dress showcase page to make it even more
compelling for our users.
I believe Confetti is now a viable business
model because...
As a wedding website we have a healthy share
of the media voice, with regular presence in the
main wedding titles and consumer magazines.
We have a responsive audience of brides
who trust the brand and visit the website on a
regular basis. The website traffic and figures
speak for themselves and I’m truly delighted
with the results.
Brides recognise us as the first point of
call following engagement and look to us for
guidance and advice throughout the whole
process. They are also loyal - once brides are
married, they are staying with us, supporting
brides-to-be with advice in the forums and
looking to us for other occasion purchases;
birthdays, anniversaries and baby showers.
Our plans for the future are...
To get bigger and better! The website is going
from strength to strength with the addition of
new advertisers and editorial content meaning
we can offer so much more to our brides.
“There have been issues to resolve – the
business needed changes to secure its
future but these have been addressed
and we’re pleased to say that to date
we’ve retained our ComScore position as
number one wedding website.”
We have an incredible database and can
tailor our communications based on individuals
to ensure the most relevant messages get to
them. To this extent we’re looking at building
our database of advertisers and suppliers, as
well as offering brides additional incentives,
competitions and features. Our focus is very
much on ensuring we best meet a bride’s
requirements from day one – many of our
brides-to-be join the site within days of getting
engaged, so it’s a key time to ensure our brides
get the information they are interested in. Our
aim is to make www.confetti.co.uk the easiest
and best tool for a bride to research her venue,
dress and the whole wedding wardrobe, florist
and all the other elements required to make
the perfect day for her. We provide the ultimate
resource for brides to be inspired and find the
right supplier for every aspect of her wedding. $
ɄȽɜǸȃɜ
www.confetti.co.uk
Shot on location at Avington Park, Hampshire
www.avingtonpark.co.uk
Image by Carey Sheffield www.hoipolloievents.co.uk
View our new 2012 collection at The Essential Collection
17th - 19th July 2011
www.madelineisaacjames.com
T: +44 (0)1252 377725

Industry News - Attire Bridal magazine

Transcription

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