The Dallas Morning News
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The Dallas Morning News
The Dallas Morning News Graphics Stylebook October 2005 INDEX Philosophy 3 Gotham 4 Use of Miller 8 Graphic boxes and headlines White space and alignment 10 11 Color palette 13 Fever charts 16 Bar charts 17 Pie charts and tables 18 Map elements 19 Locator maps 21 Icon family 24 Wire services 25 Workflow 26 Newcomers 27 Around the building 28 The Dallas Morning News Graphics Stylebook 2 PHILOSOPHY SETTING A HIGHER STANDARD This stylebook marks the beginning of a new phase for graphics at The Dallas Morning News. We are committing to a higher standard in our graphic identity and to a better visual integration with the rest of the paper. This stylebook will define that look and its implementation. In the following pages you will find more than just specifications of our graphics style; you ll find guidelines that should be considered for every graphic you make as well as clarity of graphic choices. The commitment to this set of rules by each member of our staff is essential for the success of this project. From now on, we expect you to think about style whenever you re doing a graphic. Our main goal is to make our graphics more attractive and useful to the reader. To that end, one of the primary goals is to increase the amount of white space in our work. If there s too much information, make the graphic bigger. If the space is tight, cut something out. We need to remember that compressed graphics tend to be unattractive and uncomfortable to read. And if the reader doesn t look at it, we have lost an important opportunity to make an impact. Another change that comes with the new style is on the various The Dallas Morning News specifications of headline sizes. This should allow us to emphasize different levels of hierarchy and help make our graphics easier to navigate. We will also strive for graphics with smaller amounts of text if possible, to make them a faster and more attractive read. In a nutshell, we re aiming at simplicity, minus the gimmicks. As a general rule, whenever you re in doubt, if there s no one around for you to ask an opinion, choose the simplest solution possible. Finally, this document is not exactly a bible for our graphics. It is more a set of guidelines for your graphic work. The style is strong, but it s flexible. It can bend, but it shouldn t be broken. There will be many occasions that could never be foreseen (and actually, that shouldn t be foreseen). The truth is that ultimately it all comes down to a moment when we have to rely on the judgment and talent of our staff. But to start, here is a new way of creating valuable graphics for this paper, all within a new, clean, organized style. Chris Morris Presentation Director Layne Smith Graphics Director Sergio Pecanha Design Editor/Graphics Graphics Stylebook 3 GOTHAM 1 & 2 COL GRAPHIC HEAD 16PT Graphic heads are always UPPERCASE. Gotham Cond Bold 16pt/19, AV30, T 110% GOTHAM WE USE ■ Gotham Condensed bold: Only for graphic heads, with proper tracking and spacing. Nowhere else. 3 & 4 COL GRAPHIC HEAD 20PT Gotham Cond Bold 20pt/24, AV30, T 110% ■ Gotham Book (intro chatter, source line, long callouts, labels etc.) ■ Gotham Book italic (rivers, landmarks etc) 5 & 6 COL GRAPHIC HEAD 24PT ■ Gotham Bold (subhead, callouts) ■ Gotham Bold Italic Gotham Cond Bold 24pt/29, AV30, T 110% GOTHAM WE DON’T USE We don t use any other version of Gotham on graphics. Special attention to these: ■ Gotham Condensed (all versions). Reason: the font is GRAPHIC SUBHEAD UPPERCASE Gotham Bold 9pt/11 too condensed to read in small sizes. ■ Gotham Ultra and Condensed Ultra. Reason: so bold the fonts merge. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet, The Dallas Morning News Gotham Book. Sizes can vary. Examples: ■ 8pt/10 (intro copy, 1 and 2 columns) ■ 9pt/11 (intro copy, 3 columns & up) ■ 7pt/8 (most labels) Graphics Stylebook 4 GOTHAM Font Callout font: 8/9pt Gotham Bold 1 2 3 10 22 CALLOUTS ■ Callouts are generally going 4pt square, 100M, 100Y, 25K 1 2 3 10 22 to be the haviest element you ll use in a graphic. So, avoid Pointer stroke is .5pt, black Dotted pointer line .65pt, black, dash 0.2 - 2pt 4pt circle, .35pt black stroke Number labels: Gotham Bold 8/9pt. Don’t make it smaller than this. But you can make it bigger, as needed. making callouts that are too long or having too many of them in the same graphic. ■ Black callout is the standard. Arrow when needed But if the map has more than three callouts you might need to use white callouts to help prevent clutter. For city in a state map Name of the city For points inside a city Site of construction Callout font: 8/9 Gotham Bold For Business charts Thursday’s close: 985.7 10.120,10 Note: Avoid using too many black callouts in the same graphic. If you do that, you might clutter the graphic and not highlight anything. Here are some options for when you need to point to multiple spots: Site of construction Name of the city Gotham Bool 8/9 Gotham Bold 8/9pt Name of the city Loren fusce place The Dallas Morning News Loren fusce place Gotham Book 7.5/10 Graphics Stylebook 5 GOTHAM Type box font: Gotham Book 7.5/10 LONG CALLOUTS ■ You have editing powers. Type lorem ipsum dolor sit amet, con sectetuer adipiscing elit. Fusce place 0.25pt, 100k stroke Work with reporters, editors and copy editors to avoid callouts and type boxes from 0.5pt, 100k stroke being too long in your graphics. No more than 20 words (130 characters). ■ Don t cheat on font size, Gotham Bold 7.5/10 tracking or leading. Specially: don t make fonts smaller. Highlight: Type lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fus Remember that an illegible graphic is useless. 3 Type lorem ipsum dolor sit amet, consectetuer adipiscing Gotham Bold 7.5/10 3 Type lorem ipsum dolor sit amet, consect etuer adipiscing Type lorem ipsum dolor sit amet, consectetuer adipiscing elit. 0.65pt, 100k stroke dash 0.2 - 2pt ITC Zapf Dingbats 7.5/10 ■ Type lorem ipsum dolor sit amet, consect etuer adipiscing The Dallas Morning News Graphics Stylebook 6 GOTHAM Gotham Bold 9/11 SUBHEAD Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Break long blocls of copy with subheads every 10 to 15 lines. SUBHEAD Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. TYPE BOXES ■ Try to keep type boxes one column wide or shorter. Avoid as much as possible to spread blocks of type along two columns or more. ■ Break long blocls of copy in small pieces. That will help the reader to digest. Use subheads if you have blocks of copy longer than 15 lines. ■ Don t wrap text around illustrations (avoid examples like in the bottom left). It generally makes the graphic look bad and steals breathing space. Treat type boxes the simplest way possible. In most cases, it should be a square shape. Don’t wrap text like this Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat Illustration shape volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat mauris. Aliquam sit amet dolor. Donec elit magna, faucibus vel, congue sit amet. Intro copy lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce placerat volutpat The Dallas Morning News Graphics Stylebook 7 USE OF MILLER Page Deck copy goes Page subhead Use this mostly for feature graphics Miller Deck Cond Roman 90pt (Suggested starting size for full page graphics) HEADLINE AND DECK Gotham is the headline font on graphics. However, on pages where the graphic plays the lead image (taking at least half of the page), graphics can use Miller Deck on the headline. Miller Display Cond light 24pt ■ Full page graphics must have Miller on headline. ■ As a general rule, headlines Miller Display Cond light 37pt and decks on graphics follow the same rules of the section where the graphic is going to be published. ■ Never use a box if you use Miller on the headline. Page GENERAL RULE The use of Miller on graphics Use this mostly for news and sports graphics Miller Deck Cond Bold 86pt the rest of the paper. Miller headlines should never be in uppercase or use kerning or tracking that make the font Deck copy goes Miller Deck Cond Roman 24pt Page subhead Miller Deck Cond bold 35pt The Dallas Morning News should mimic the standards of look different from what s present on other parts of the paper. Graphics Stylebook 8 USE OF MILLER By REPORTER DROP CAPS Miller text bold 9/10 Should take three lines of the Staff writer Miller text roman 7/9 depth and use same font of the headline (either Miller Deck Condensed Roman or Bold). INTRO COPY, BYLINES AND CREDITS Drop cap: Miller Deck Condensed Bold or Roman (whatever is used on headline) By REPORTER U ■ Repeat the style of the rest of the paper. Byline is centered with intro ■ Intro copy can grow up to Staff writer nderstanding the continuing allure of anabolic steroids is simple. They work, and they work fast. One recent study shows that amateur athletes taking relatively low doses of testosterone made their biggest strength gains in the first three weeks of use. In a world where small advantages make big differences, that s huge. In the Olympics, a fraction of a second can be the difference between sports immortality 11pt/16. Make it grow proportionally. Intro copy: Miller Text 9.6/14 with 95% character width and -10 tracking Understanding the continuing allure of anabolic steroids is simple. They work, and they work fast. One recent study shows that amateur athletes taking relatively low doses of testosterone made their biggest strength gains in the first three weeks of use. In a world where small advantages make big differences, that s huge. In the Olympics, a fraction of a second can be the difference between sports immortality. Body copy: Miller Text 9.6/10.5 with 95% character width and -10 tracking (Use this specifications in case you have to put a story in your graphic.) Text must be justified. DEAN HOLLINGSWORTH/Staff Artist Credit for graphics and photos: Miller Text Roman 7pt The Dallas Morning News ■ On full-page graphics, the artist s credit can be made like byline. Graphics Stylebook 9 GRAPHIC BOXES AND HEADLINES Spacing for 1 and 2 column graphics: 8pt square (on all corners) DIFFERENT HEAD SIZES ■ Now we have three different 16PT 1 AND 2 COLS Intro copy goes here. 8pt Graphic heads are always UPPERCASE. Gotham Cond Bold 16pt, AV30, T 110% columns) and 24pt (5 and 6 Gotham Book 8/10 Box: 0.25pt, 100K columns). ■ Each graphic size has a different spacing on the borders SOURCE: Dallas Morning News research SERGIO PE ANHA/Staff Artist graphic headline sizes: 16pt (1 and 2 columns), 20pt (3 and 4 Miller Text LF 7/8 (represented by the gray boxes on the right). The boxes mark Gotham Book 5.5/7 an imaginary line: all elements of the graphics should be contained inside this border. WHEN TO USE BOX AND WHEN TO USE MILLER ■ A box around graphics is Spacing for 3 and 4 column graphics: 10pt square (all corners) Gotham Cond Bold 20pt, AV30, T 110% standard. But it can be taken off in large graphics, if it works better on the page, and in small HEAD 20PT 3 AND 4 COLUMNS graphics that will go inside CCI Intro copy goes here. 9pt on 11 with layout person and art boxes. Discuss it case-by-case Gotham Book 9/11 directors. ■ If the graphic is half-page or bigger, consider using Miller Deck Cond Roman or Bold at the headline. Font size should be 35pt & up. Full-page graphics must use Miller. Font Spacing for 5 and 6 column graphics: 10pt square (all corners) Gotham Cond Bold 24pt, AV30, T 110% size 80pt & up. ■ Never use a box if you use 24PT HEAD 5 AND 6 COLUMNS Miller on the headline. Intro copy goes here. 9pt on 11 Gotham Book 9/11 The Dallas Morning News Graphics Stylebook 10 WHITE SPACE AND ALIGNMENT ■ Along with color palette and fonts, ■ As a suggested spacing, try to ■ It s a mistake to compress excessive spacing and alignment are the most leave at least one pica between information on small areas. Cluttered important elements of the graphics elements of the graphic. Leave more graphics trend to be illegible, at The Dallas Morning News. if you need. unattractive and, ultimately, useless. Leave a white border between the graphic and the box of: 1 & 2 col. 8pt; 3 & 4 col. 10pt; 5 & 6 col. 1 pica EXAMPLE OF GOOD SPACING 10pt BACK TO BASICS Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index. 1p ■ Basic materials COMPARING WITH OTHER SECTORS ■ S&P 500 120% Profit growth of basic materials companies far outpaced all other sectors in the third quarter. 100 Sector Earnings growth rate Basic materials 80 84% Consumer discretionary 21 Consumer staples 60 8 Energy 40 56 Financial 3 Health care 20 8 Industrials 23 Technology 0 4Q 2003 1Q 2Q 2004 3Q 4Q* 39 Telecommunications Utilities * Estimated. 2 -1 SOURCE: Thomas Financial SERGIO PE ANHA/Staff Artist 1p7 The Dallas Morning News Graphics Stylebook 11 WHITE SPACE AND ALIGNMENT COMPARISON OF WHITE SPACE BACK TO BASICS Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index. ■ Basic materials ■ S&P 500 COMPARING WITH OTHER SECTORS 120% Profit growth of basic materials companies far outpaced all other sectors in the third quarter. 100 Sector Earnings growth rate Basic materials 80 84% Consumer discretionary 21 Consumer staples 60 8 Energy 40 56 Financial 3 Health care 20 8 Industrials 23 Technology 0 4Q 2003 1Q 2Q 2004 3Q 4Q* Utilities * Estimated. 39 Telecommunications 2 -1 SOURCE: Thomas Financial SERGIO PE ANHA/Staff Artist BACK TO BASICS BAD SPACING Profit growth of companies in the basic materials industry has far outpaced the economy as a whole, as represented by the Standard & Poor’s 500 index. 120% ■ Basic materials ■ S&P 500 100% 80% 60% 40% 20% 0 4Q 2003 2Q 3Q 2004 * Estimated 4Q* Profit growth of basic materials companies far outpaced all other sectors in the third quarter. Sector Earnings growth rate Basic materials 84% Consumer discretionary 21% Consumer staples 8% Energy 56% Financial 3% Health care 8% Industrials 23% Technology 39% Telecommunications 2% Utilities -1% ■ In this case the graphic needed to grow one column to have the proper spacing. If the space is tight, the information needs to be edited. SOURCE: Thomas Financial Staff Graphic The Dallas Morning News Graphics Stylebook 12 COLOR PALETTE LAND WATER C M Y K 0 0 10 15 15 0 0 0 NEIGHBOR 0 0 10 25 PARK 10 0 10 20 COUNTRY 0 0 15 35 PINK 0 20 20 20 SILVER 5 0 0 15 RED 0 100 100 25 BLUE 50 0 0 35 BEIGE 0 0 30 20 OCRE 0 20 70 20 GREEN 25 0 40 55 ORANGE 0 50 100 0 WHY DOES IT MATTER? ■ Color palette is not just a Maps These colors can be converted to black and white automatically. But always double check automatic convertions. rule. Colors are essential to build a family structure to the graphics at the DMN. Use these colors as a starting point for every graphic you do. CREATING VARIATIONS ■ On Illustrator, go to Filter, Colors, Saturate. ■ Always double-check automatic convertions to grayscale. Charts TIP Using a 0.25pt, 50K stroke can help to distinct areas of similar colors. 0C, 0M, 5Y, 5K 0C, 0M, 15Y, 30K 0C, 0M, 10Y, 10K 5C, 0M, 10Y, 10K 0C, 0M, 10Y, 15K 10C, 0M, 10Y, 20K 0C, 0M, 10Y, 20K 10C, 0M, 15Y, 20K How do they look with automatic grayscale convertion The Dallas Morning News Graphics Stylebook 13 COLOR PALETTE CREATING VARIATIONS Saturation example: Land 50% saturation 100% saturation -50% saturation ■ On Illustrator, go to Filter, Colors, Saturate. ■ Colors you create can’t be automatically converted to grayscale. Always double-check automatic conversions. If you blend similar colors, you can have a wide range of tones in between and still be in the same family: Land Water Country Blue Park Green Pink Red Beige The Dallas Morning News Ocre Graphics Stylebook 14 COLOR PALETTE COLORS FOR PIE, FEVER AND BAR CHARTS Fever charts 5pt circle 1.5 stroke White fill 3pt stroke ■ Fever and bar charts should always start with red line or bar. If you need more colors, 1. RED follow the order they appear on the left. 2. BLUE 3. OCRE 30K 4. GREEN 100K, 2 dash, 2 gap 5. BLACK 60K, 2 dash, 2 gap Bar charts C M Y K 0 100 100 25 1st color 2. BLUE 50 0 0 35 2nd 3. BEIGE 0 0 30 20 3rd 4. OCRE 0 20 70 20 4th 5. GREEN 25 40 0 55 5th 1. RED Pie charts 1st slice Country 1st slice Land 2nd Park 3rd Silver 4th Note: You can make pies with shades of one color if you have too many colors going on. But prefer to use pastel colors and use a color from the color palette as a starting point. Neighbor 5th The Dallas Morning News Graphics Stylebook 15 FEVER CHARTS Gotham Cond Bold 16pt, AV30, T 110% 8pt space Gotham Book 6/7pt Intro copy font Gotham Book 8pt/10 (1 & 2 col.) Strokes 50% K 0.25pt 7,242 characters). If you need more than that to explain a graphic, you should consider whether or not it s worth doing a graphic that needs so much explanation. 6,000 ■ Fever charts with only one 5,000 Beige 10 Y, 10 K ■ Intro copy and footnotes less than 20 words (130 Since 2000, the number of active-duty soldiers joining the Army National Guard has dropped. 7,000 INTRO COPY should be as short as possible: FEWER TAKERS 8,000 3pt stroke 100M, 100Y, 25 K Stroke 0.25 pt 100 K 2,877 4,000 3,000 Gotham Bold 8/9pt 5pt circle 2,000 2000 ’01 ’02 ’03 ’04 SOURCE: Army National Guard Gotham Book 7/8pt DAMEON RUNNELS/Staff Artist line should have beige box. Charts with more than one line shouldn’t. USE COLORS ON THIS ORDER C M Y K 1 0 100 100 25 2 50 0 0 35 3 0 20 70 20 4 25 0 40 55 5 0 0 0 100 Credit: Miller Text Roman 7pt SINGLE HOMEBUYERS ON THE RISE ITC Zapf Dingbat 8/12 While they're still in the minority, single homebuyers have become a larger percentage of the DallasFort Worth housing market. Intro copy should be kept as short as possible (less than 20 words in 1 col. charts) ■ Total loans (in thousands) ■ Loans for single applicants Gotham Book 7/8pt 93,929 100 80 Align to left 60 72,038 44,397 40 Gotham Book 7/8pt 26,632 20 ’98 ’99 ’00 ’01 Gotham Book 7/10pt ’02 ’03 Note: Numbers indicating single homebuyers represent approved conventional home loans with only one applicant identified. Foot notes should be kept short (also less than 20 words). SOURCE: Dallas Morning News research JAMES A. BLACK/Staff Artist The Dallas Morning News Graphics Stylebook 16 BAR CHARTS SCALE UNEMPLOYMENT Gotham Book Ital. 7/10pt ■ If you use a scale (axis) on the graphic, don t put numbers on Here is a look at the change in nonfarm payroll employment. (In thousands) the bars (except the callout). If you put the numbers on the 169,000 bars, delete the scale. 300 5pt stroke 250 USE COLORS IN THIS ORDER 200 Bar 100M, 100Y, 25 K C M Y K 1 0 100 100 25 2 50 0 0 35 3 0 0 30 20 4 0 20 70 20 5 25 0 40 55 150 100 50 0 Gotham Book 7/8pt Gotham Book 6/7pt (Smaller size allowed, avoid using it.) A S ON D J F MAM J J A 2004 2005 SOURCE: U.S. Department of Labor Associated Press If you use a scale (axis) on the graphic, don’t put numbers on the bars (except the callout). MORE MEN BUYING Gender breakdowns for single homebuyers in the area. ■ Single applicants ■ Single male ■ Single female 50% 40 30 20 10 0 1998 1999 2000 2001 2002 2003 Note: Numbers indicating single homebuyers represent approved conventional home loans with only one applicant identified. SOURCE: U.S. Department of Labor BETSY BOCK/Staff Artist The Dallas Morning News Graphics Stylebook 17 PIE CHARTS AND TABLES 7 PICAS CIRCLE OIL RESERVES ■ For one-column charts, make Saudi Arabia 22% Japan 22% Gotham Book 7.5/9 (All pointers outside the pie) the pie 7 picas circle. ■ All callouts should be outside the pie. Use 0.5pt black stroke to point to the slices. 0.7 pt white stroke between slices Brazil 22% U.S. 22% Stroke 0.5 pt 100 K Jamaica 22% chart or table. SOURCE: Army National Guard USE COLORS IN THIS ORDER TROY OXFORD/Staff Artist Gotham bold 7.5pt Strokes 50% K 0.25pt Column widths 1 col. 11p 2 22p9.6 3 34p7.2 4 46p4.8 5 58p2.4 6 70p ■ Pies with more than five slices should be treated as bar C M Y K 1 0 0 15 30 2 0 0 10 15 3 10 0 10 20 4 5 0 0 15 5 0 0 10 25 Note: You can make pies with shades of one color if you have Gotham book 7.5pt/14 too many colors going on. But prefer to use pastel colors and use a color from the color palette as a starting point. Alignement to the left Sector Gotham bold 7.5pt Units only in the first Earnings growth rate Basic materials 84% Consumer $ 2.3 8 Energy 56 3 Gotham book 7.5pt/14 The Dallas Morning News $ 70 million $ 30.5 21 Consumer staples Financial Profit $ 13.7 $ 1.7 Strokes 50% K 0.25pt Graphics Stylebook 18 MAP ELEMENTS Land Water 10Y, 15K 15C, .25pt 50K outline Label: Gotham Book Ital 7/8 MAP COLORS AND LABELS ■ If you use the colors on the right, locator maps should easily convert to grayscale. Use the colors below to differentiate states, countries and to and highlight areas of the map (malls, universities, amusement parks etc.) ■ Despite that, when you convert to black and white, always check to see if the C M Y K 0 0 10 25 (neighbor states) 0 0 15 35 (neighbor country) 10 0 10 20 (parks: .25pt 50K outline) 0 20 20 20 (site of construction) graphic elements are still clearly different. Patterns and strokes can also be used to highlight areas: Dotted line (100M, 100Y, 25K, 2pt dash) Capital (8 pt circle; Gotham Book 7/8) City (4pt circle, 0.25pt 100K stroke; Gotham Book 7/8) TARRANT CO. Detail County line: 0.35pt, 50K, dash 3pt, gap 4pt Label: Gotham Book Ital 5.5/6.5 2pt rule, RED Gotham Bold 8/9 The Dallas Morning News Graphics Stylebook 19 MAP ELEMENTS ROAD STROKES ■ If the map only shows one Major 2.5pt white (label Gotham Book 7/8) level of roads (example: only Secondary 1.5pt white interstate highways), use 1.5pt stroke. Other than that, use the Tertiary 1pt white hierarchy on the right. Rivers 1.5pt, 20C (Label Gotham Book Ital 7/8) ■ If the map has so many small roads that white areas are covering most of the land, consider making the small roads using at 0.5pt, 40% black. Leave major roads white. Railroad tracks One rule on top of another: 1.5pt, 50K, dashe .35pt, gap 6pt .5pt, 50K State Highways 75 175 287 360 121 26 Interstates 5 Rural or farm roads 635 35E 35W 30 20 10 423 22 12 100K Gotham Book 5.5 30 Stroke: 0.3pt, 100K 2pt stroke 100 miles N 100 miles 100 miles Gotham Book 6pt/7 Gotham medium 6pt/7 Note: We only indicate north if it’s essential for the information. Otherwise, we don’t. The Dallas Morning News Graphics Stylebook 20 LOCATOR MAPS Tulsa Gotham Book 7pt/8, uppercase Oklahoma Stroke 0.25 pt, 100 K ■ Place Dalworth always on the OKLAHOMA Gotham Book 7pt/8 Gotham Bold 8pt/9, uppercase 10Y, 20K neighbor land 30 Fort Worth Dallas TEXAS 45 automatic conversion to black and white. ■ Use map colors as a starting Prairie View Gotham Bold 8pt/9 Callout stroke .5pt/K Austin 8pt black circle, white star inside bottom of the locator. ■ Always double-check the Gotham Bold 7pt/8 10Y, 15K land 20 Waco DALWORTH Houston San Antonio 4pt circle, 0.35pt 100K stroke 15C water; 0.5pt stroke, 50K 1.5pt white Gulf of Mexico 100 miles CHRIS VELEZ/Staff Artist 7pt/8 Gotham Book It For water, region, park point for bigger maps, but you can change it according to the needs of each case. COLORS OF EASY CONVERTION TO GRAYSCALE C M Y K 0 0 10 15 15 0 0 0 0 0 10 25 10 0 10 20 0 0 15 35 Gotham Book 6/7pt ar k Trail W ay On locators, always show a major road. Major road: 2.5pt Secondary: 1.5pt Tertiary: 1pt M Hampton Ledbetter Dallas Executive Airport 67 Thurgood Marshall Recreation Center Lakes, parks, colleges and other references, Gotham Book Italic 7/8 Bahama Beach 1,000 feet 8pt space No more pointer balloons, just the space D/FW Dalworth always on the bottom FORT WORTH DALLAS Detail 0.25pt black stroke SERGIO PE ANHA/Staff Artist The Dallas Morning News Graphics Stylebook 21 LOCATOR MAPS Neighbor color 0C, 0M, 10Y, 25K Stroke: 0.5pt, 50K Gotham Bold 8pt/9 STATE MAPS ■ Follow the example on the NM OK Gotham Book 7pt/8 AR 50% black line for state and 35 Gotham Bold 7pt/8 Dallas Land 0C, 0M, 10Y, 15K Stroke: 0.5pt, 50K country limits. 20 TEXAS 10 45 Gotham Book 7pt/8 Austin Water 15C, 0M, 0Y, 0K MEXICO Country color 0C, 0M, 15Y, 35K left for reference on colors. Use Gulf of Mexico 200 miles LAYNE SMITH/Staff Artist Water 15C, 0M, 0Y, 0K Stroke: 0.25pt, 50K D/FW Detail 820 Gotham Bold 8pt/9 183 30 FORT WORTH 360 20 377 35W 287 TARRANT CO. TOM SETZER/Staff Artist County line: 0.35pt, 50K, dash 3pt, gap 4pt Gotham Book Ital 5.5/6.5pt 100K Gotham Book 5.5 30 The Dallas Morning News Stroke: 0.3pt, 100K 2pt stroke 100 miles Gotham Book 6pt/7 Graphics Stylebook 22 LOCATOR MAPS EAR & WORLD MAPS ASIA ■ Ear maps are state maps with capital and callout with name of the city being located. This is Detail Detail all the information that fits on that space. ■ For world locators, use the maps on the right. Don t use rounded globes or continent shapes. EUROPE Detail Detail Ear maps Make it fit in a 7p square Galveston TEXAS Austin Land: 10Y, 15K Stroke: 0.5pt, 100K Shadow: 15K The Dallas Morning News Graphics Stylebook 23 ICON FAMILY Small icons 27.5pt square TWO SIZES 27.5pt square 100% black with 1pt white stroke. ■ Icons are always black, drawn White stroke: 1pt (always) ■ 27.5pt and 4 picas square. ■ No other variations on size. 3 lines deep 1 line space Don t squeeze it, nor make it Sewage treatment: Also shut down. Floodwaters probably contaminated with sewage. Oil refineries: Inundated industrial facilities could expose people to chemicals. Gotham Bold 7.5/10 bigger. If there s no space, either cut the text or remove the icon. Gotham Book 7.5/10 Toxic waste sites: Contaminants could be washed offsite. Large icons 4P square 4 picas square 27.5pt 173% Make the icon on the small size and blow it up 173% with strokes scaled also Large icons go on page ears The Dallas Morning News Graphics Stylebook 24 WIRE SERVICES Provider Address Username Password AGENCIES Associated Press http://apwebgraphics.ap.org ----- ----- ■ Download KRT material only AP Archive http://photoarchive.ap.org ----- ----- froom krtdirect.com, not from Newscom.com. Knight Ridder Tribune http://www.krtdirect.com ----- ----- NewsCom http://www.newscom.com ----- ----- LA Times/Wash. Post http://www.latwp.com ----- ----- The Dallas Morning News Graphics Stylebook 25 WORKFLOW GETTING GRAPHICS IN AND OUT OF THE DEPARTMENT CREATING THE GRAPHIC CORRECTING AND SHIPPING IT 1 Assigning editor places request online via SCC. That request prints out of the editor's printer and a duplicate prints back in News Art. 4 After the assigning editor checks the graphic, he is responsible for getting the proof to the layout desk. ASSIGNING DESK NEWS/LAYOUT DESK 2 The editor walks his or her assignment (along with pertinent reference or resource material clipped to it) back to News Art. In basket Fixes basket A GRAPHICS EDITOR Artist, editor and reporter should talk GRAPHICS EDITOR COPY DESK 5 After the copy desk proofs the graphic, it is returned to News Art. We make the fixes and put the graphic in CCI. Fixes between editions: are brought to News Art by a News Clerk or a Copy Editor and can be placed in the Fixes basket at the Graphics Desk. ARTIST 3 We assign it to the artist. Artist and assigning desk should communicate. When work is completed, it is given to a News Art manager. The Dallas Morning News Suburban workflow: the artist makes an Acrobat file and emails it back to the assigning editor. After the assigning editor has made corrections, a new printout is made, placed in the plexiglas bins in front of the Graphics Desk. Graphics Stylebook 26 NEWCOMERS WELCOME TO NEWS ART Here you ll find answers to a few questions you might have. While this might offer some basic help, don t hesitate to ask these questions to anyone in the staff if you feel like you need to verbalize it. How do I get in the system? How can I get text from CCI? Call extension 2911 for IT Help There s a folder in the News Art and get PDFs of my work? Desk. They will help you to set up a Server called Text_from_CCI. On your browser, go to: password and an email account. They also can get you a password for phone calls outside our area code. What s the log-in information for How can I see production pages http://pagetracker How do I set up the News Art Click on Archives and find the page printers (printer names, settings, you want by date of publication. etc.)? Click on the page thumbnail. To Call the Help Desk: 2911. download the PDF, click on Web PDF , on the top right. the News Art server? Our files are stored in: How do I look for archived files? afp://dmnmacshare.tdmn.belo.com. We have CDs and DVDs with files Username: ------- that go back to 1996. To find recent Ask the Chris Morris. He can get the Password: ------- files, connect to server right people in the Help Desk to do afp://dmnmacshare.tdmn.belo.com that for you. Where should I store my files? Click on the server Current Year. For Look for the News Art Server. Chris older files, ask James Black. Morris or Layne Smith will assign a How can I get CCI on my machine? How can I get information about human resources? folder in the the Daily Dump, the How can I get staff and wire For timecards, go to place on the network where all files photos? http://tdmn.com and click on are saved. On your brownser, go to http://scc/ Kronos Workforce Timecards . For ( just type SCC and hit enter) other questions, start by talking with Where can I retrieve base maps? Username: ------- Lisa Patton. She knows everything There s a folder in the News Art Password: ------- about everything and she ll tell you who you should look for. server called New Graphics Resources. Go there for base maps How can I find out extensions and and other resources. Talk to Tom e-mail addresses of DMN s How can I check my e-mail from Setzer if you have questions. employees? home? On your brownser, go to Log in to www.belo.com. On the How do I put a file into CCI? http://tdmn.com bottom of the page you ll find the The graphics editor should do it Click on Telephone Directory . link Employee Login. You ll need your employee number (on your most of the time. But if you need to do it, just drop the EPS file onto the To who should I talk if I have paycheck) and intranet password (set icon NewsArtInOSX on your questions about graphic style? it up with the Help Desk). To call desktop. The file will appear in CCI Sergio Pecanha and Chris Morris. Help Desk from outside the building: in a few minutes. The Dallas Morning News 214-977-2911. Graphics Stylebook 27 AROUND THE BUILDING Young St. Elevators FIRST FLOOR ■ Advertising Main entrance ■ training rooms ■ Security ATM machine MAIN LOBBY ADVERTISING ADVERTISING Gladys ADVERTISING TRAINING ROOMS Vending machines, Fedex pickup point, stamps and mailbox TRAINING ROOMS SECURITY Back entrance The Dallas Morning News Graphics Stylebook 28 AROUND THE BUILDING Young St. Elevators SECOND FLOOR ■ SportsDay Front ■ DallasNews.com ■ Al Dia ■ Reference ■ Cafeteria DALLASNEWS.COM AL DIA DallasNews Conf. Room Sports Conf. Room SPORTS REFERENCE LIBRARY: Magazine and newspaper collections. DMNs on microfilm to 1800s Vending machines (ice cream) Headliner diner Back The Dallas Morning News Graphics Stylebook 29 AROUND THE BUILDING Young St. Elevators THIRD FLOOR ■ News Desks Front ■ Photography Metro Conf. Room ■ Copy Desks ■ Art Department TEXAS AND SOUTHWEST ■ Design Department METRO EDITORS MANAGING EDITORS Order photos PHOTO DESK EAST WING RELIGION INTERNATIONAL IT Helpdesk 2911 WEST WING Conference Room NATIONAL Photo studio COPYDESK 1A layout Photo's digital darkroom LAYOUT DESK Page Mngmt NEWS ART Photographer's area Business Newsroom Technology Group (NTG) QUICK NEWS DESIGN Business Conf. Room Vending machines News Art Conf. Room Back The Dallas Morning News Graphics Stylebook 30 AROUND THE BUILDING Young St. Elevators Front FOURTH FLOOR ■ Editorial and Points ■ GuideLive ■ Feature magazines Main conference room ■ Fashion Dallas ■ Travel UPPER MANAGEMENT EDITORIAL, POINTS Features Conf. Room GuideLive FEATURES Fashion Travel Back The Dallas Morning News Graphics Stylebook 31 AROUND THE BUILDING Young St. Elevators BASEMENT ■ Ad Services Front ■ Back Copies ■ Imaging ■ IT ■ Maintenance MAINTENANCE: Mechanical hardware IT AD SERVICES BACK COPIES: Hard copies of old newspapers PAGE SCANS: Large format, poster-sized scanners AD SERVICES Storage Back The Dallas Morning News Graphics Stylebook 32