Poll your LinkedIn Group. - National Association of Junior Auxiliaries

Poll your LinkedIn Group. - National Association of Junior Auxiliaries

The Wonderful World of Social Media and How to Get Your Chapter There
So you want to create a LinkedIn account for your Chapter, but don’t know where to begin. We
here at NAJA can help. After you’ve read and memorized our delightful treatise entitled “NAJA
Social Media Guidelines” and have shared it with your Chapter, we’re happy to help you begin.
What are you waiting for? Let’s get started!
LinkedIn: www.LinkedIn.com
What is it?
LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn is a
networking tool that helps users share information about your Chapter.
Why use it?
Establish and grow your presence by building a Company Page (Junior Auxiliary Chapter Page):
JA Chapters can highlight their mission and objectives while also engaging supporters by
creating a LinkedIn Company Page. Your Company Page allows you to easily post status
updates, share news, find volunteers, grow your community, and stay in touch with your
followers.
Find volunteers (Recruit Junior Auxiliary members): With 300M+ registered professionals and
82% interested in volunteering, LinkedIn is the best place to post opportunities for joining
Junior Auxiliary. Posting about recruitment opportunities on LinkedIn will position your Chapter
in front of relevant professionals who are interested in donating their skills and expertise to a
nonprofit.
There are two ways you can set up an account for your Chapter: 1) as a Company Page or 2) as
a Group.
How to get started with setting up a Company Page:
You can only set up a Company Page if the Chapter has an email address associated with the
Chapter. Ex. [email protected]. You cannot use a Gmail address.
The member creating your page must have a personal LinkedIn account (they are free). The
member will go to their Home Page and hover over the “Interests” link in the top bar. Click the
“Companies” link in the drop down box that appears. On the far right of your page, a yellow
box appears. Click “Create.”
After you click Create, you will come to this screen:
Type your Chapter Name (“Junior Auxiliary of ….” ) under Company Name and the email
address for your Chapter representative. Make sure you write this information down in your
notebook for the next person who will handle this account.
After you click Continue, you will receive an email from LinkedIn, and it will walk you through
how to finish setting up your Company page. You will then add your Chapter Description,
History, Logo, Images, and any other pertinent information you want to share. Here is a great
tutorial on how to set up your Company page: https://www.youtube.com/watch?v=cfShB4nqo4.
Regarding your logo, you can use your local JA logo or the official NAJA logo that can be found
at and downloaded from our website: http://najanet.org/view/15
After your Chapter page is created, invite LinkedIn members to follow you!
Remember to post pictures, articles, upcoming events, etc. to build your content and gain more
followers and ultimately Chapter supporters.
NOTE: Regarding pictures, make sure you review your Chapter’s policy on using pictures of any
children. You must have permission from parents to use pictures of children.
*If you don’t have an email address with your Chapter domain, you can instead
build a LinkedIn Group.*
Why use it?
Your Chapter can create a branded LinkedIn Group in order to grow a community of individuals
interested in your cause. Think of it as a community sponsored by your organization.
How to get started setting up a Group:
From the top navigation bar, go to the “Interests” link and then click the “Groups” link in the
drop-down list that appears.
You will see your Groups page with the main section and a Create a Group button along the
right side of the screen. Click “Create a Group.”
Now you begin uploading information for your Chapter. The first step is to upload the logo for
your Chapter.
LinkedIn requires a logo. Regarding your logo, you can use your local JA logo or the official NAJA
logo that can be found at and downloaded from our website: http://najanet.org/view/15
The file format must be PNG, JPEG, or GIF, and the memory size of the logo cannot exceed
100KB. Click the Browse button next to the logo box. In the Choose File dialog box that opens,
locate the logo file on your computer so LinkedIn can upload it; then click Open.
Provide your Chapter information and settings, including Chapter name, summary,
description, type, website URL, manager email, whether you want people to automatically
have access to join or be pre-approved by you or another manager, and whether you want
your group visible on your member's profile pages.
You have only 300 characters in your group summary, so choose your words wisely.
Since your Chapter is located in one geographic region, select the appropriate check box.
This is important for networking with other members in the same area.
Read through the Terms of Service, and then select that check box.
At this point, you should see a page where your logos and information are uploaded and ready
for review.
Click the “Create a Group” button to create your group on LinkedIn.
If you want your group discussions to be visible to everyone, click the “Create an Open Group”
button. If you want your group discussions to be visible only to members, click the “Create a
Members-Only Group” button. Either way, after you click that button, you're taken to the
newly-created home page for your new group, and your request is submitted.
You should see your newly-created group page. Your new group is ready for members!
After your Chapter group is created, invite LinkedIn members to Join!
Once you have your group set up, here are two great features:
Email your LinkedIn Group.
One of the perks of managing a LinkedIn Group is the fact that you can literally email the
members of your group -- up to once per week. These emails take the form of LinkedIn
Announcements, which are messages sent directly to the email inboxes of group members (if
they've enabled messaging in their settings). This is a prime opportunity for generating leads
from LinkedIn, particularly if you've built up a robust group of users.
Poll your LinkedIn Group.
In addition to emailing, you can also poll your group members. Just go to the group (it's up to
group managers to decide whether everyone can publish polls regardless of group
membership), and in the Discussion section of a group, click the poll icon (it looks like three
horizontal lines) within the discussion composer.
In addition to having a Company Page and/or Group, ask your membership to
promote your Chapter:
Your members, board members, and supporters are already your strongest advocates. For
those who have a profile on LinkedIn, encourage them to add LinkedIn’s Volunteer and Causes
section to their profiles so they can showcase their service and champion your Chapter across
their professional networks simultaneously.
Date Created: February 2015