The FREE Click Formula
Transcription
The FREE Click Formula
The FREE Click Formula © 2007 Google Snatch. All rights reserved * Google is the trademark of Google Inc. and is in no way associated or affiliated with GoogleSnatch.com If you received this guide anywhere other than the MAIN site, please contact us for a CASH reward! For a full disclaimer visit http://www.googlesnatch.com/disclaimer.html ALL RIGHTS RESERVED. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any other means: electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the copyright holders. DISCLAIMER/LEGAL NOTICES: This book is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional advice. The information presented herein represents the view of the contributors as of the date of publication. Because of the rate with which conditions change, the contributors reserve the right to alter and update their opinion based on the new conditions. This book is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought. The reader is advised to consult with an appropriately qualified professional before making any business decision. The contributors, Google Snatch and Mohammad Latif do not accept any responsibility for any liabilities resulting from the business decisions made by purchasers of this book. Any perceived slights of specific people or organizations are unintentional. EARNINGS DISCLAIMER: Actual results may vary with the use of this product. No express or implied guarantees of income are made when purchasing this book. © 2007 Google Snatch. All rights reserved * Google is the trademark of Google Inc. and is in no way associated or affiliated with GoogleSnatch.com If you received this guide anywhere other than the MAIN site, please contact us for a CASH reward! For a full disclaimer visit http://www.googlesnatch.com/disclaimer.html 2 Foreward a) Search Engine Lies b) Search Engine ‘Optimization’ Craze 5 6 Introduction a) Amazing Invention b) Mortal Kombat 12 13 Getting Started a) Don’t Leave The Yellow Brick Road b) The BIG Secrets About Search Engine Optimization c) World’s BEST Underground Sandbox Strategy 15 17 19 SECTION 1 Part 1: SEO Myths – Glass Of SEO Shaken Not Stirred a) b) c) d) e) SEO - The Chosen One Keyword Research – The Fascinating Truth Keyword/Phrase Variations – The Back Door Strategy Keyword Density – End Of Days! Site Structure – eBay Blast Part 2: Optimization – The Real Million Dollar Rolodex a) b) c) d) Internal & External Linking Myth About Back Links Linking Nightmares Overcome Link Madness 20 22 25 28 29 33 43 43 43 45 Part 3: Content – The Next Generation a) b) c) d) e) f) g) Content For Your Website Absolute Theory To What To Write? Billion Of Information Pages Article Directory Myth Uncovered! Simple Article Directory Rules Article Powering Your Ranks Site Directory Submission 55 56 59 66 71 72 73 SECTION 2 Method 1 – Mini Sites On Steroids a) b) c) d) e) f) g) h) i) Introduction Keywords (example included) Site Structure (example included) Site Submission (including examples) Content Creation (including examples) Article Submission Mini-Site Creation Blueprint Mini-Site Creation Flowchart Quick Click Bank Action Plan (affiliate products) 75 76 77 82 83 88 89 91 92 3 SECTION 3 Method 2 – Market/Niche Domination a) b) c) d) e) f) g) h) i) Introduction Niche Shake Up Beating The BIG Boys Ranked Within 60 Minutes Challenge Profiting In 15 Minutes Make Money Without A Website Horse Racing Niche Market/Niche Creation Blueprint Market/Niche Domination Flowchart 93 94 95 97 98 101 104 106 109 SECTION 4 Conclusion 110 Bonuses a) b) c) d) Site Submission Blueprint Content Blueprint Article Directory Blueprint No Website Control Blueprint 112 113 114 115 Appendix 500+ Article Directory List Site Submission Directory List 118 128 4 Foreward a) Search Engine Lies Forget everything you know about search engines and just read this book. I’m not going to dilute any method or create a fascinating theory behind it, however I will reveal all the misconceptions you know, heard, read or have about them. The question we need to ask ourselves is… are we internet marketers wanting to make some real money or are we simply labeled as Search Engine Octopuses (SEO)? The ones that sit in front of their PC all day trying to make a dollar or two, going insane in the process trying every possible method that is being buzzed about? Let’s look at what’s being brought to our attentions daily… the most common misconception about SEO is backward linking. It goes back some time when it originally came about, everyone including their grandma were searching for back links. Now … what does Google like about back links besides the obvious fact that it could help you rank higher in search engines? But remember the keyword here… ‘could’! I know of an Internet marketing guru who got a page 1 ranking for an exclusive keyword phrase that thousands compete for. It was true he was on page 1 but over the 2 weeks, he dropped and shot back to where he belonged. No more page 1 ranking anymore. So it’s not what you do… it’s how you do it! Anyway keywords come second or first in the eyes of a webmaster. But it all depends on your strategy. Now don’t be fooled or concerned about the keyword strategy. The whole idea is to create a website, but the question you need to ask yourself is… why are you creating that website? What is the purpose of the website? It’s true that even an 11 year old can build a website thanks to the learning curriculum of our education system. Building a website and the reason why it exists are 2 different concepts altogether. Don’t be intimidated by the fact that rocket science is involved due to the requirements. Yes, you can build a website, but wouldn’t it better to know why it exists? You do want to make money I know, but that’s short term. Wouldn’t you want that same site to make money for the long term as well? Anyway, people and webmasters especially, crave the idea of getting back links. But if you look at it from a different perspective, a whole new level, it could be more profitable in the long run and less time consuming too. How many people do you have emailing you and requesting a backward link? Under the agenda, ‘oh, I came upon your site and I think it’s wonderful and would be credible if we exchange links’? Me, I get hundreds of people emailing me every month for a back link, but to be frank I don’t even batter an eye lid to open them. I agree some will have a fascinating subject line that makes you open the email, but I generally stay away. Mainly for 2 reasons... Number 1: First we exchange links and it’s good to a certain extent. But how long is it before you discover the other webmaster has taken off your link and is profiting from yours or does anyone ever really profit from one? Number 2: Do you have any idea how much time it takes to keep on track of back linking? Damn, I’ll need extra people employed full time for such an activity. It’s hard work! 5 Yes, we do also get webmasters in forums that say we should request back links from other websites, spending about an hour or two a day. Now as a marketer, would that be feasible to your overall strategy? I don’t care what the big marketing gurus tell you about back links as they have the funds like many others don’t. Nevertheless since I capitalized on search engines whether it’s Google, Yahoo, MSN or any other major engine, I never spent much time looking for back links. I admit I did before thanks to another marketing guru, but that was a graving mistake I learnt. It is true, that backward links are important, but I’m going to show you a better and easy way of obtaining them without begging. Remember when blogging hit the internet marketing scenes, how crazy was it? Damn crazy that millions brought www.blogger.com to be listed next to the BIG boys, which ultimately was bought out by Google. True in nature, people did get top rankings initially but now it is so damn difficult to be seen anywhere near the top. Is blog and ping a dying myth? How many sites do you know or that exist, use this method now and stay alive for more than 6 months? Myth … blogs get index faster as the search engines love them, my simple answer… ‘yeah, right!’ A clear explanation... if there are several hundred blogger.com accounts then it could possibly still retain its uniqueness. Now if there are millions of people with the same template website, what does that ultimately conclude? A footprint! In other words duplicate templates. Remember I said templates, not websites, as each one could have different content. The other thing is … how good is the content? Are you using Wordpress.org for your website? Do you know anybody else using the same Wordpress template? Is this beginning to explain why you never find yourself in the top 10 pages? Google doesn’t only hate duplicate content, it also HATES duplicate templates. Now wouldn’t it better if you did something once, the first time round, which you could keep reaping the benefits for life? Getting into Google, Yahoo and MSN, knowing first hand, you have nothing to worry about could mean you can finally get a peaceful night sleep. With the method I’m going to teach, you will benefit over and over and over again. Plus did I mention you will dominate any niche you touch? b) Search Engine ‘Optimization’ Craze The craze for high ranking AND unlimited traffic is never ending. Each webmaster is hungry to obtain the top ranks of the search engines and attract an absurd amount of traffic with little effort from Google, Yahoo & MSN! Thousands will scour forums and search for tools for the latest miracle strategy, spending their hard earned savings on a fad. Nevertheless there are some, a small minority who will avoid these tactics altogether and stick to their foundations. The basic foundations! These are the smart ones that keep away from the gossip, the next generation fool, I mean tool, the next bandwagon of high hopes and continue to do what they do everyday better than the majority. They’ll follow simple rules set out by search engines and reap the benefits for years to come. Look at it this way, a tool or software comes to the market, everyone gets their hands on it. By this I mean everyone, the guy across the street has probably got it too. The owner makes a ton of money for selling it and the remainder is what we call ‘mass’ users. Remember the Model T Ford? 6 Now when everyone is using the same tool or software to create websites, how long will it be before Google sends in a red flag elite group? Everyone on the bandwagon is doing the exact same if not similar. That’s the crush. Duplication and in the masses! Plus the quality is dangerous too. I mean you remember the traffic equalizer days? Blank page with dozens of links? I tried this too, saw the pattern emerging and walked away. Now I’m not saying traffic equalizer is crap. It’s excellent, if you use it properly! I always believed to think, if I try something out of the ordinary or for that matter different, we’ll get better results? The fact of the matter is we believe the simple things in life are difficult to achieve so we don’t follow accordingly to the simple plan laid out for us. We break away from the simple rules and try something extensively different and difficult as the simple methods seem too good to be true to work. Meaning it seems too easy to do so we don’t apply it! That’s our MISTAKE!!! This is single most important line you need to understand in this book… the methods will seem simple and easy to do. They’re not difficult, they’re easy to follow AND they work! Don’t fall victim thinking it’s too easy and simple therefore true to good to be true. Anyway, the brave ones that stayed away from fads, not only do they save their money, but also their valuable time and effort. As essentially time is the number 1 factor for online success as without that we are doomed. Even I would wish there’s more than 24 hours in a day, but that’s life. So follow something that can’t be changed like the hours. Follow what Google wants and you WILL be rewarded. There’s no difference for time for the one that cheat the search engines and the one that follow. You both get the same number of hours, the trickster will see his efforts vanish within 3 months, so why even go down that route? Anyway, what I can tell you for sure is that 99% of webmasters are not using my strategies. However, whilst reading this another hundred are starting. So that’s why I must emphasize that if you get into this quick, you will dominate your market regardless of the competition. Apply the techniques before your competitors. The methods are here to stay and you need to never worry about algorithm changes as you will have the right structured site, with the right set of keywords and the right content that search engines will love. Whether you want to profit from Adsense, affiliates, your own product or service… follow Google Snatch. These strategies will outperform 99% of all your competitors as they don’t know them. Getting high page ranking in search engines can be problematic especially when you keep jumping from forum to forum and listening to everyone that claims to be the expert. Getting high ranks in search engines is practically possible, if you leave the jargon on the table. I can on the other hand ‘woooosahh’ you to success, but I would be lying. It does take some work and a bit of thinking on your behalf. But better yet, I’ll create the plan and leave it in your discretion to execute. ---------Each market is profitable if you approach it correctly. I mean anyone can set up a website, couple of flashy images and pages that look attractive. Then all you need to do is tell a couple of friends and ‘ching, ching’ you have people at your site. Your Alexa ranking starts to shoot off. 7 Alexa.com is a website that ranks websites amongst popularity (the lower the number the higher the traffic)… insert the toolbar and you can check your rankings on the internet and against your competitors. Anyway, we don’t want these types of friendly visitors, we want real visitors and people interested and craving for your product or service and would take out their credit card and pay. How many people can you interest on your street for go-karts? 1 maybe 2? How many can you interest in your town? 50…? In your city? Nationally? Or even better internationally? World interest is what you want to be after. We are playing within international markets, globalization at its best! The days are getting to an end, when we walk down the mall to do our shopping. We do kill a whole day, but now we have the facility to do it in a couple of clicks in mere seconds. We even pay bills online because we hate standing in long customer service queues! Millions of people are entering cyberspace and want to spend money conveniently. No more waiting in a queue to pay for a book (Amazon), no more wasted hours searching for bargains (eBay) or even more cars bought and sold nationally (Autotrader). This isn’t something that will vanish overnight, not anymore. Large sites took a beating when they first launched, but now they’re standing on their own 2 feet making millions! Now do you want customers, sometimes crazy ones, that want to buy from you? Do you want everyone coming to you instead of the store next door? Do you want everyone coming to door number 1 or door number 7 on the prestigious block on the net (Google)? Search engine listings are the same. Position number 1 has a neighbor, position number 2. Position 2 also has a neighbor position number 3. Now everyone wants to be at position number 1. The worlds best location for the most business on a prestigious block (Google). Wouldn’t you like that? Residing at number 1 on the most prestigious block in cyberspace? Great feeling … I should know! ☺ Plus, is it a hungry market? People enter the keyword, they see your store at number 1 and millions of people without thinking twice, click. You get a stampede of customers, hundreds, millions, the lot. Anyway back to reality… Now a hungry market, doesn’t know you exist. So it’s our job, more precisely your job to show the world your business, your website. Where do you want to be? First page of Google with unlimited, global and hungry customers or in the local paper where a handful would be interested? You don’t practically need to be Bill Gates or Richard Branson to get on page one. Yet again, they aren’t even close. So we are going to make friends with the search engines and give them what they want, but not only that… we’re going to get much more in return. Plus some other sneaky techniques that you leverage excessively! So … what do they need? Fresh, quality content! What a bummer, you might say… but don’t worry, it’s not what you think. Fresh because they are always looking for relevant content in order to take out the garbage. Quality is what leaves you there for years to come. Even if your site goes down, your quality content will make its mark on the internet highway! 8 I remember placing a quality article on the internet, quite some time ago. Got a page one ranking for a very highly competitive keyword, checked back 4 weeks later and the article was placed on over 2,300 websites. Quality content will spread like wildfire, where bad content, will get dropped for sure within 3 months, when Google pays a visit. People try to be jack of all trades in the internet marketing world… SEO, backward link finding, programming, designing and many other things that brings a website to life. I on the other hand concentrate on content, search engine content and take note as I did NOT say search engine optimization. I churn out hundreds of articles a month, and my traffic is ‘leveraged’ purely from it. So let’s go through what the game plan is… I’m not here to teach you about market research as this area is practically a topic of its own. I know, many go through it in like 2 minutes, but you need to understand what you are getting yourself into. Every market is profitable. Period! Let it mosquitoes, boats, elephants, beds and even water bottles. Well done 50 Cent! So practically you can choose which ever market you feel ‘comfortable’ with. The reason why I say comfortable is because, if this is your first run, you don’t want to get stuck. Choose a market you are familiar with, as your first site, if it is, is going to be your experience site. Being passionate about something will let you expand your horizons further and enter smaller areas that you thought never existed before. So when you start your next site, expanding your horizons for that new market will be easier to implement for. Keyword research is essential – it is the backbone of your company, your website. I don’t want you to start on a couple of keywords… I rather you start on several hundred. Shocking? Don’t worry, it’s not what you think. Everyone can create a 15 page website, the problem comes after the 15 pages especially when they are dumped anywhere and everywhere on the website. Big sites like about.com, why do you think they rank high in many categories? You spend days crafting and tweaking a webpage to be ranked number 1. Within days, an article gets posted in your niche on about.com and your site is taken from the holding position. You’ve been informed that you no longer reside at number 1. Why do you think that happens? Is it because of About.com’s pagerank? Many backward linking pages? Remember it’s a brand new article just like your webpage, the only difference is… you are told to relocate. So you can begin to understand it’s also to do with positioning and your location. The better positioned and located your store is, the more business you will get. Same with keywords… only if they are positioned and located properly. We’ll get into that later. Once you have your keywords together, craft your site. Layout your keywords in an excel spreadsheet and start positioning. You want to position your keywords in such a manner that it flows consistently. A, followed by B, followed by C and so forth. Critical steps to search engine success. Give life to your keywords like a family tree and watch the power in the branches make them immortal for decades to come. What do the search engines love? Content and more quality content. Each branch on the tree needs water, so how do you think it reaches the branch? The water feeds itself through the trunk to each branch. The structure of the tree seamlessly allows the flow of water to reach each branch. Your website needs to do the same, it needs fresh content, keyword content to keep it alive. Once the structure starts to spread, it only takes a few hours a month to maintain its success. I create sites from scratch, nourish them on a monthly basis and they always never disappoint me. I find what’s new to the market each month, research to see new entry of keywords and update my site accordingly. Takes probably 60 – 120 minutes a month? Sometimes less!? 9 So let me shake you a little bit before carrying on. Each method may seem obvious to the little eye, but that’s not the point. We’ve heard about directory submissions, keywords, seo, blah, blah… but are they really effective? If you use them correctly using methods that are so obvious then you will prosper. So it’s the technique that counts not just knowing the method. You may have noticed by now I haven’t mentioned any tools like SEO Elite, Axandra and many other SEO helping tools. If you want to get technical and spend your spare time analyzing pages of data then be my guest. I rather have a formula that works and constantly create content that will help further my success. I seriously don’t spend any if not much time seeing where I went wrong on the page which is never too often. Maybe I miscalculated a page, but never would I sit and ponder over a page over another page. I see the initial steps of a website more crucial than the latter ones. We’re here to get high traffic levels and search engine rankings, not spend countless hours worrying why a page didn’t make it to page one. I do have some pages that rank on page 3. Rarely do I see myself falling behind from there. I concentrate on every ‘profitable’ keyword, whether long tail or short and use them to power up my money terms which ultimately lets me rank high for very highly competitive keywords. Searches that are in the 5 figures a day. Long tail are keywords of more than 2 words (less people searching) and a short tail is 2 or less words (more people searching). Remember long tail keywords are ONLY typed in by a searcher IF they can’t find what they are looking for using short tail keyword phrases. If you can provide solutions for short tail keyword searches then people won’t search on long tail keywords. Anyway, anything is possible on the search engines. Would you want to follow a blueprint so that no matter which keyword you choose for your website, it guarantees itself a residency on Google? 10 Introduction Congratulations as finally we’re entering the REAL work of traffic generation. I can't emphasise enough for how much you shall thank yourself for reading my words. Not just you but I’ve bought book after book, software after software, read material after material, but there was always something in there that I just knew was missing. The real golden nuggets that every guru holds close to their chest. Lucky for me … I’m not a guru! So I wasn’t getting them and neither were you. Success didn’t come overnight, I set some goals and went out to achieve them. I made mistakes as many of us do, especially on the internet. It’s not easy to make a living from the information highway unless you know what you’re doing and where you’re heading. Plus making money online is VERY different to offline. The principles are the same just the techniques are different. I admit I’ve spend thousands of dollars searching for the light in traffic, not SEO. It was entrapment, I didn’t have a choice but to keep searching for a solution that worked. Obviously I hated my limited, corporate job and it became an excuse to make sure this worked for the better. My clear cut advice for you today is not to buy another book until you have actioned upon this one. Create a website with my strategies and you will surely see a hell of a traffic surge. Building websites is one skill, but people finding your site is a technique. So valuable thus it is claimed as secrets that many people, even gurus, won't even disclose. It is called traffic, TARGETED TRAFFIC! So powerful that Internet companies can charge anything up to $500 per PAGE. If you have a 100 page site, that's $50,000, and I won't say what percentage of that is profit for them! I have also been asked to go into the traffic ‘service’ business full time but I like to relax a bit after a days hard work (chuckle) so left it in the pipeline. Here’s an email I got recently from one company and it actually shocked me as people who didn’t know where ACTAULLY buying their services… what a joke! Hi Latif It was nice talking to you. Following is our proposal for site link building, blogs, article writing and submission: 1) 500 one way ethical and relevant links (combination of homepage pr3, pr4 ,pr5) for $7500. 2) 100 article promotions and 100 blogs at a discounted price of $3000. Total project value comes out to be $10,500. At a discounted value of 20%, project pricing comes out to be $8400. We will need only 20% upfront i.e. $1680 to initiate. Rest of the payments will be split 4 instalments over a period of 6 months. 11 If that is agreed by you, please send us the name of the site and we will initiate within 24-48 hours. Thanks & Regards, Name Withheld I’ve got to be honest with you… when they said $10,000 I started laughing… and just to be sure I asked again to confirm as to me it sounded like a joke. The links they were getting weren’t PR3, 4 and 5. They were sites with those page ranks, but my link would have been hidden deep within the site and never found AND those pages don’t have any PR. Getting 500 links as they say, can all be done by yourself AND you will save $7,500. The articles they were talking about were articles I create and THEY post for $3,000. They were charging $3,000 for posting MY articles. So overall in this book I am ultimately saving you $10,000 by staying away from such companies. The reason why people buy these services is because they don’t have the slightest clue. I still to this date can’t get over the $10,000 they were asking me for. The anger remains the same nevertheless, 'how can I get people to my site.' This is what you are going to learn. The 'how can I?’ The million dollar question that’s finally going to be answered?! I remember going on the Internet 7 years ago and I wasn't amazed at all. For me it was just another 'invention' for some bureaucrat who would get rich overnight with other peoples money. Then after a while would vanish and would be replaced by some other 'robotic' gadget. In the early days, I would type a keyword and would get an absolute load of crap, totally irrelevant to what I'm searching for. But since I was in my kindergarten years on the Internet, everything was like 'wow'. After 3 hours I'll be still saying wow and slowly forgetting what the hell I was doing there in the first place. a) Amazing Invention It was amazing, I could search for something and I would get an endless list of stuff that I would end up clicking on. Pay-per-click wasn't on display then, however just imagine the new comers clicking on those ads and accumulating a huge bill to advertisers for exploring? Oops, sorry Adworders, guess you didn’t want to hear that! Anyway, I became hooked! I went onto the Internet, god knows what exactly for and would be searching anything and everything. And no... porn wasn't really on there as yet, but surely did find its way. A small minority went crazy, expect for most, who would say 'you don't need the Internet', but hey, that's their opinion, until one day... An Internet Company Sold For Millions! Now everybody got off their asses... and I mean physically got off their asses and flooded the Internet for finding ways of making money to create the next million dollar buyout! 12 But it wasn’t happening. It started at the bottom, first it was the domain names then it was simple services which were like a miracle come true for some bureaucrats, who would fork out more millions to some technical nerds to provide a virtual service. But, you know what happens when the market gets flooded rapidly with people going crazy and buying into virtual tech companies? Companies that were mainly created by techies who didn’t have a clue about business or where it would take them! Large investors… think how stupid they were? And it happened... Many and I mean many people lost a hell of a lot of money overnight... virtual money which suddenly vanished. Figure that out?!?! Paying others a handsome fortune! Only the few who didn't rush into the game, survived. The ones like lastminute.com, eBay and Amazon, the ones that had a 'real' business plan. Over time bad news fades away like everything else, but this time people were wise, very very wise. Especially the ones that invested millions! Many turned a blind eye due to experience even though the Internet was here to STAY just like the telephone (cell phone) in your pocket today! Most of them went back to BLUE CHIP companies. b) Mortal Kombat! Today, it's better and the competition is brutal and fierce. So fierce that whoever remained on the Internet back then were glad they did! Type a popular keyword and look at how many searches come under those results. Hundred of millions! Do you know how difficult, it is to get on page one? Okay, now a personal question. How much would you pay to get listed, yes... just listed, on major search engines within 24-48 hours? $50? $100? $250? When I first started, it was difficult, very difficult to be listed or find my pages on the Internet. I kept assuring myself that I had submitted to Google, Yahoo and other major search engines. But I couldn't find myself 'anywhere' on the Internet. Why hadn't Yahoo yahooed me? Why hasn't Google googled me yet? The search for such power of search engine ranking information is crucial to survive on the Internet. I know how long it took me to get results, but now I know within 60 minutes my sites can get spidered by all the major search engines and I do find my pages. Now I don't even bother to look as I know for I’m in sure! Amazing as it seems, but the feeling that rushes through you, I just can't explain. Probably in similar comparison to when the first man entered space, but mine in cyberspace. I was stunned, so stunned that I checked all major search engines, just to make sure it wasn't a fluke. I nearly had tears leaving my eyes, tears of joy! I was so chuffed that I told my family, I could get my pages on the internet within 24 hours. They weren't that impressed, but if I told you, you'll definitely want to know how? Right? 13 I hopefully, throughout this material, can simplify the process for you in terms of what and how it can be done. Surely there are many other ways to do it, but I rather not overfill your head with too much that you'll never start. I'll give you a blueprint of how it's done if you want results. I do also hope that you will enjoy every single second of this journey, because at the end of it I want you to say 'WOW, this IS the answer to the million dollar question!’ Are you ready to start... good, here we go... 14 Getting Started There are ups and downs in any business. Some days you'll get page 1 listings and there will be times when you’ll be on page 3. If you remain focus on the main objective of your website rather than digging ever page to see where it got to, you will succeed. Complete each step as outlined and without doubt you will prosper. Enough to be totally amazed by your instant success of getting web pages high in search engines. Now don't be dazzled about getting your pages up. You will be given a simple strategy to reach for the top. Top placements, which once were techie nerds secret and success. Now the ordinary person can achieve it and save yourself from these optimization companies charging $10,000! These techniques are not written specifically for advance, intermediate or newbie users. It's written for all. The advance will skip some areas where the newbie will love those. So no matter what level you're at, this material will complete your search for an abundance load of traffic. I could have gone into the real nitty gritty B.S. of explaining every atom of detail. But you don't need that crap. It's just more explaining from me and more reading for you ... just pointless. So I'll say it again. If you're a newbie you'll love every effort I have put in this manual and for the intermediate, it could mean an area needs to be polished here or there but hey... you'll learn something new. a) Don't Leave The Yellow Brick Road Once you master the techniques it becomes repetitive. So what can you do? Do you try and invent another method? I wouldn't advise you to do so. If the techniques you have mastered work, then why leave the yellow brick road? You could employ some students to do the tedious tasks where you follow through with the main ones. You need to be in control of your business. Don't ever, ever, ever lose sight by being lazy. You will make a loss. Am I There YET? As you follow through the manual, there is one thing I want you to do. After your first listing on the internet, stop and enjoy the page. Don't start another page. Enjoy the success of that page. See how you did it... See how you accomplished such an impossible task within a day, where it normally would take 4 months with still no results. Feel the power of the knowledge you have. Feel what you can achieve on the internet now, the results you could never seem to possibly get before. 15 Do you feel confident? Do you feel closer to your goal? Every step of the way you will learn secrets, secrets that many gurus hold under their belt. Secrets that pay Internet gurus and companies thousands in compensation. Secrets you can now for once carry on using, without being charged a monthly fee. You should be happy, that you have finally found the solution to your Internet problems. Solutions that I have spent years to accumulate with thousands of dollars in investment. So reward yourself, as I do once I complete a website then another then another and so forth. So keep yourself motivated and prosper ahead of the 99% who just don't have a clue and end up paying $$$ for something they can do for free! Now I bet you’re feeling frustrated and want to get cracking with the juicy stuff. I know the feeling as I was in the same mentality. Don’t rush the book, only to disappear on your hard drive or catch dust on your shelf. Oh, which reminds me… PRINT this book NOW!!! No ifs or buts, just do it, you’ll thank me later. Ok… all I’m trying to do is give you a shake, a wake up call. What you have read so far may feel a wasted contribution to the book. But if you understand and follow what I have already written before the real juice, then I feel safe as I know action will be taken. One final thing and you can start… When people work online they tend to get on every bandwagon, hoping that this would be their chance to Internet riches. With closed eyes, without any kind of strategy, tend to start something for the next few weeks, get dishearten without any success then get on the next thing that enters their inbox. Every website needs a plan, a strategy in order for it to work. I agree there is so much information, mainly misleading that gets you jumping for joy. Thinking this new concept will do the trick. I mean how long have search engine techniques been around, you can call it search engine optimization (SEO) if you like? Since the beginning, right? As yet still today less that 1% actually understand the concept fully. People waste a lot of time trying to make something work that really doesn’t work. How can you travel from A – B without gas in the car? What if there is no oil that lubricates the engine? High page rankings work exactly the same way. You will have been under the impression before to create pages or have them generated by a script hoping one will stick, but have you realistically ever seen yourself on the first page of Google? How long will it be before the search engines figure out that the page generator script has duplicate content just like yours on your competitor’s site? You need to start with the basics as that is what still works today. A trick can be valid for up to 3 months maybe less now, but you’ll still get your credit card out for the next one. So FORGET the tricks! Within this book you will discover powerful techniques which you can apply over and over again to a website in any industry and dominate it. Results are just around the corner just make sure you follow through. Don’t get disheartened you WILL see results. 16 b) The BIG Secrets About Search Engine Optimization Well I hope you are ready for this as this is what differentiates the highly successful sites from the failing 99%. The secrets… There is NONE!!! Crazy as it may sound, so I’ll clear the doorway for you. Getting links is true so take a look at this example. Type in ‘click here’ in Google and guess who turns up? The download page for adobe acrobat reader! Why is that? Everyone creates an anchor text ‘click here’ directed to the adobe download page. Next time you see a click here for adobe, is it going to the homepage or directly to the download page? http://www.adobe.com/products/acrobat/readstep2.html The html code… <a href=”http://www.adobe.com/products/acrobat/readstep2.html”>Click here</a> So now you know this secret…! People are going crazy over Page Rank, back links & keyword density as this is the majority. Looking for a cure to make your site reach the top. What if I told you to ignore these rules? Would you? When I create websites I have these factors w-a-a-a-y back in my mind. I concentrate on the visitor as these are the people at the end of the day who are going to pay you. So practically I create content that the visitor likes. Something that they are craving for! 17 Understand this… When creating websites have the end user in mind and use ‘simple’ SEO techniques that even when Google changes algorithms you won’t sink. Nothing is particularly fantastic about the so called SEO techniques I use as that’s what helps me rank high in the search engines. This book is NOT about SEO even if it may seem apparent. It’s about getting free traffic not ONLY from Google, Yahoo, MSN and the other engines but also from OTHER major sites that get a lot of traffic which you can leverage from. By keeping it simple like the KISS formula (keep it simple stupid) it has allowed me to surpass majority of my competitors regardless what their annual budget for advertising is. If Page Rank is your concern for your site, what will you do occasionally? You’ll enter forum discussions and waste productive time away from your website. Right? Since SEO existed, what really has changed in the majority? Nothing much!? What is Google doing for its user base everyday? It’s doing NOTHING more than providing content, relevant search based (keyword) information, that’s all! So what should you be doing realistically? Google is working hard to take out the crap content in its engine and you should do the same. Take out the crap and use the basic fundamentals as they work each time. Before, just like you I won’t enter a specific market because of the competition. But today regardless of ANY competition I WILL compete with them. As the fundamentals I use work every time. As right now I have entered another BIG market, little did I get concerned about the results or the competition! The main keyword result brought in by Google was 195,000,000!!! Absurd number to compete with however I know 95% of the competition haven’t got a clue what they’re doing. It’s a HUGE market and I am predicting in about 6 months I will take the ENTIRE market by storm. So don’t worry about the gossip as this is the only thing that will hold you back as it did for me in the early years. Don’t fall victim to the gossip. Be a celebrity! Ignore the B.S. buzz and carry on making a living on the internet. 18 c) World’s BEST Underground Sandbox Strategy This to me was one of the greatest strategies applied by Google. The Sandbox only came to light by Google users. It is NOT even considered by any other search engine so Google is the ONLY one! So what’s it all about…? In my eyes considering what I saw, it’s a brilliant myth! A very well thought out strategy to help Google achieve its objective. What I believed to understand is… Google was overwhelmed with so many pages submitted by webmasters that they lost track. The engine bot just didn’t have the capacity in the early days where to place such mass submitted pages i.e. it wasn’t sophisticated enough. So instead of Google placing them on their main engine which could possibly have led to losing credibility, an imaginary index (supplementary) was mentioned. Logically the pages were on hold until Google got their act together i.e. upgraded their engine. The sandbox was the talk of the town until webmasters finally saw their pages on the main index. The talk lasted sometime then all of a sudden it went dead in which time Google silently upgraded their engine. Webmasters (all of them) saw their pages were finally visible in the engine so the celebrity gossip seemed over. Today you might have noticed nobody talks about the sandbox… is it because Google did have a problem back then indexing page, which they have rectified? Or was there really a sandbox and the question you need to ask yourself now is … why don’t we see our pages on hold now? 19 SECTION 1 Part 1: SEO Myths – Glass Of SEO Shaken Not Stirred a) SEO – The Chosen One SEO is short for Search Engine Optimization! For a website, its purpose is to rank (be listed) in the search engines, which ultimately is a process of visitors finding your website. Effectively the higher a website ranks, it has a greater chance of a visitor. Search engine optimization (SEO) just means your website being accessible to the search engines to improve the chances that they will serve it when your potential customers type in specific search term. Now for the other human version of SEO… short for Search Engine Octopus. A person who constantly sits and pampers with their pages regardless of the real world! How many do that? There are 2 formats of listings… Paid and Free! On the left you have free and on the far right it’s paid! Free Listing 20 Paid Listing (Google Adwords) To obtain an in-depth understanding then visit… http://en.wikipedia.org/wiki/Search_engine_optimization Overall we want to be on page 1, ahead of our competition. We want our pages to be found on the popular search engines, such as Google, Yahoo & MSN, where at present Google dominates the search market. Even though Google provides free listings on the left of the page and due to its popularity we have millions spending billion of dollars every year for the right side of the page (Adwords). Being on the 1st page either for the free or paid listing has its benefits for both! However according to the Google Heatmap study … the visitor always looks to the left side of the page first! It’s an extensive study and the ultimate conclusion is FREE (red) listing is looked upon before anything else on the page. So effectively who wins the visitor? Free or Paid? 21 b) Keyword Research – The Fascinating Truth! Keywords are nothing more than words that assemble your site. A keyword is for example ‘car’ = one word. Keyword phrases are more than one word. Such as … Used cars Honda car dealer BMW dealership in North Carolina There’s no mystery, they’re just words! There is not a single correct way of doing keyword research. I will show you the method I use however it could be possible that your method is better than mine. The method I use is effective for what I do and you may copy the technique if not improve your old one. Keywords are the essential ingredients to online success. Gathering a large number of keywords and dumping them into your website is not going to work. Remember if you can dump and get success, then every Tom, Dick & Harry can do the same thing thus creating success for everyone. Keyword density has been taken over by relevance. Keyword relevance is now the right route to success. You need to have content relevant to your keyword, but it doesn’t stop there. For example… If you have a website about cars, your keywords generally would be: Cars, new cars, used cars, buy car, car purchase etc… Here you cannot just build your page using the main keyword ‘cars’. Search engines will also determine other relevant keywords such as auto, automobile, vehicle and motor. Even though in the UK we call it cars, in the US it’s referred to as autos. If your page covers both keywords correctly, relating mainly to the keyword cars, you will rank higher than the average due to using relevant theme keywords within the content of your page. This can cause an overflow effect on ranking as relevance is the number one factor to get high rankings on search engines. Dying are the days for keyword density. Associate words together effectively such as cars with autos in order to be placed high on search engines. This may go over your head right now, but you’ll understand better as you continue to read, plus I’ll explain some more below. To get an in dept understanding of relevance go to Google and insert a “~” tidal symbol before the keyword. This can be found above the TAB button, below the ESC and next to the number 1 button. In our example we shall use ~cars Other keywords that are relevant are as followed (these will appear in bold): Vehicle Autos Automobiles Automotive Motor At this stage, if you’re smart you’ll be under the impression that keyword research is enormous and you are right. This is what differentiates a good ranking site from a bad one. The use of keywords on a page is critical to ensure high rankings as well as success. 22 From the above example, a page about cars, I would use some of the keywords if not all of them. Do you need to include the main keywords in your niche or market? The answer, well my answer, is yes. I work with every possible keyword in the market. But that doesn’t ultimately mean that I will create pages for all the 500 keywords I’ve discovered. That’s exhaustive! For example I did a keyword research for a smaller niche. I discovered just under 1,800 keywords. Plus some more brand names that I will be adding later. Now does that mean I will create 1,800 pages for that niche? Definitely NOT! The whole idea is to collect a large number of keywords and arrange them for your website. Meaning, creating a full list will show you have covered every possible angle including the main keywords in your market which will ultimately determine the success of your website. You can come up with different keywords later to add, however adding them systematically to the site could never be easier. As you will have created the full structure of a website, you can branch the new set of keywords into the family tree. Instead of like the average webmaster who will throw in the keywords everywhere as well as anywhere. I’ll show you an example later. The concept is to work from the top of your niche downwards to your long tail keywords or vice versa, whatever you are comfortable with. Ok… let’s look at some long tail keywords. Let take car insurance that has 103,512 per day searches… These are the top 10 searches for car insurance… auto insurance quote – 33,887 auto cheap insurance – 8,938 auto insurance company – 6,629 car insurance rate – 3,773 online car insurance – 1,949 california car insurance – 1,163 online auto insurance quote - 926 low cost car insurance - 674 new york car insurance - 496 cheapest car insurance - 462 Can you see the difference in variations? Now when you build a page, there is one thing you need to remember…. don’t just dump the keyword in there for the sake of it. If it makes sense to include it in a sentence then do so, otherwise don’t. So which keywords would I use on my page? I would use the following… Auto insurance quote, auto cheap insurance, car insurance rate & cheapest car insurance. The whole idea is to include keywords that fit in with the theme of the page. California and New York won’t be relevant to the page unless I’m targeting geographically. Online car insurance can blend into the page, but the idea is not to get carried away by dumping keyword after keyword. 23 If I over dump keywords then not only will the visitors get confused so will the spiders. If spiders get confused then they won’t place you high in the search engine. They will either place you all the way at the bottom of the search results or not include you at all. This may sound complex, however you will understand it better when you create a keyword structure for your site and with the example I’ll show you later. Myth: Don’t use keywords that have less than 500 searches per day. There won’t be enough visitors to profit from. Reality: Use every possible keyword! This month it may have less than 500 search results, however last month it could have had 1,500 searches?! Did you know that? Cover every keyword in your market regardless of the number count brought back by the keyword research tool as it’s not always correct. Take the Christmas season for example… millions will start searching for Christmas (season type) products starting as early as September all the way till December itself. None of the results brought back will be in the keyword tools in the early months of the year i.e. April, May June etc. The number increases as more and more people start buying Christmas products towards December. Can you see the picture emerging? The number increases as the season approaches and it diminishes as the season dies. Now in January most keyword tools will show the previous month results i.e. December. So does that mean people will be searching for the same Christmas season items in February or March? No! Therefore common sense needs to be employed here and beware of what results a keyword tool brings back! ☺ 24 c) Keyword/Phrase Variations – The Back Door Strategy Firstly, what might work on one search engine may not work on the other. Secondly, you will have more success at using keyword variations thanks to the 'multi-cultured' algorithms of search engine spiders. I have used keywords once, that's right ONCE, in the whole text and have got a number 2 listing on Google out of 19 million within 2 days. I also used it successfully to get high ranking for my secondary keywords. Another trick I have learnt is you need to choose your keywords wisely. Another element many webmaster just totally ignore, thinking forget the research and put up more pages. It doesn't work. Do a 'full' keyword research even before starting a website. Don’t ignore real and wisely chosen keywords as these are the essential ingredients to your online success! Why should you use keyword relevant variations? Let me start by giving you an example. Keyword - porsche boxster Variations - porsche 911, porsche car, used porsche boxster, porsche boxster for sale, porsche As you can see above I have 5 variation keywords and the main keyword. Total 6! In the whole body text use the main keyword once or thrice, and use the variation about 1 to 2 times in the body text. My main aim is to optimize the page for a top ranking for the keyword 'porsche boxster'. After I get listed, what do you think happens, when you type in porsche boxster in the search box? Yes, the content gets listed. But guess what else has this page done? Since your main aim is to optimize the main keyword, the variations are just by-passing keywords that you are not making any effort to optimize. But as the keywords are relevant this is what happens. Type in the keyword variations in the search box and guess what? You’ll also get listed on the search engines for the secondary keywords. How cool is that? One Page With 3 Other Keyword Listings On Search Engines. Amazing!!! Now do you see why I said, you need to do a 'full' research on keywords? 25 In the later chapter you will see the Day Job Killer example. I haven’t created or optimized the keyword Chris McNeeny and I have a number 1 listing. I only used the keyword in the content as a secondary keyword. You will have seen websites that have over 30 keywords listed in their meta tags. But are they getting picked up for those keywords? To get better results, don't you think it's better to have clearly refined pages with a dozen or half a dozen keywords? So for each keyword make a unique page. The variations are bonuses. Also remember that each search engine’s algorithms are different. You may be number 3 on Google and number 12 on MSN with one keyword, but for another it could be vice versa. I’ve been asked before about keyword variations and what difference would it make to the search engines. For example… The keyword research tool you used, brought up this keyword, “uk make in more money”. Now to the search engines it may mean words they understand, but to the prospect or customer it doesn’t make sense! UK make in more money? Which could possibly mean that the uk is making more money. But who would search for that? To me this would most closely match the phrase… “make more money in the UK”? Ok, what am I getting at? Your visitor will not like your language. UK make in more money, does not make sense, and would be highly non-productive to create a keyword page with that phrase. Instead if you make a page with the keyword structured correctly, make more money in the uk, then the variations will not matter much in the search engines results. If someone is actually typing in, uk make in more money, then you will still be in the same level of results to the correctly structured keyword search result. 26 So when you have a phrase that doesn’t make sense then it would be wise to rearrange it for the visitor’s sake. As at the end of the day, the visitors pay you money, not the search engines. As both have a different sense of understanding. A search engine will understand a mixed phrase, where a visitor will be totally confused. So beware how you lay your keywords on the table. Myth: Go after the top performing keywords in the market as that’s where the majority of visitors are. Reality: Go after every keyword as each individual (visitor) is unique. Some will type ‘insurance’ all the time and never make a purchase. Most will type ‘car insurance’ and make a purchase or even ‘bmw car insurance’. 27 d) Keyword Density – End Of Days! There are various and many versions of the keyword density rule. But the one you choose to use is quite frankly up to you. Nevertheless, quite frankly now you don’t need to worry about it too much. Keyword density is over talked in almost every internet marketing forum. You need 4%, 6% or 8% to get good ranking for your page. We on the other hand are going to look at keyword relevance. Forget keyword density, concentrate on keywords that are relevant to the keyword you are optimizing. Here are some examples to the rule. Keyword - baby gifts 1. The keyword baby gifts is placed in each or subsequent paragraph. 2. The keyword is entered 3 times in the first 500 characters 3. The keyword is entered only once in the whole page You must have heard of these theories before and now for my extras… 1. Keyword variations that act as secondary keywords 2. The keyword has 3, 4, 5, 6, 7 or 8 variations that are included in the text So What Should You Do? Just create pages! Leave all the dirty work of analysing keyword density. It's too much work and it’s fading away fast! You can spend a whole day in just getting this right, the keyword density thing. Plus I have acknowledgment of well-known SEO webmasters who support this fact. For example, I've read you can place the keyword 'x' times in a body text. But once I completed the page, how many times would I need to alter the page, in order to match the new density rule? Also I'll need to re-create paragraphs to get the keyword included after so many characters etc. This is just a small example of what possible dilemmas that can occur if you get too nitty-gritty with the keyword density rule. Create pages on the basis of the keyword being placed in the first paragraph, and several times on the page with various relevant keywords throughout the body text. However, place it, if it ONLY makes sense to include it in a sentence. Myth: Use the 4% keyword density rule. Use the 6% or even the 10%! Reality: Use a combination of the keyword density rule! Make use of the 10%, 6% and 4%. Each page is unique and varies heavily. Interchange the density rule so that some pages have the 4%, 6% or even the 10%.There is no real theory to which one works 100% each time. By using different density rules will help you distinguish which one is working for which type of pages. In rankings every keyword is approached differently by the search engines. Meaning a 6% in one niche may work brilliantly and not in another niche. So going forward keyword density will fade away soon … so be cautious and appear natural. 28 e) Site Structure – eBay Blast The site structure is the way a website is laid out in it’s skeleton form. Thus showing all pages in a hierarchy chart! Many as we know, including myself, when we make a site, we create a couple of pages, ftp them and think that the search engines will find them. Then later we add pages to the site haphazardly and hope again, we get high rankings. We tend to cross link our pages randomly and use the same menu structure over and over again in different themes of a site. For example… we have a site, a menu along the top as followed… Home | About Us | Contact Us | Link Partners | Affiliates | Sitemap This in general is generic, give and take, one or two. Then we have either the right menu or left menu, which lists what’s in the site. Then on every single page the menu on the left or right stays the same through the whole website. This is wrong! So how should it be? Take a look at www.ebay.com Left menu site, lists ‘speciality sites’, ‘categories’, ‘more eBay Sites’ & ‘Global Sites’. Since this is a well know site, it displays a good example to what we need to do in order for our site to be ranked high. We are going to concentrate on categories as the others listed are mainly other helpful sites within eBay. Take a look at the category menu… there are 36 categories excluding the last one displaying ‘All Categories’. This in nature is NOT all of eBay categories. These are the broad categories of the site, the popular ones. The more deeper you dig into the site, the more long tail keywords you will come across. For now we’ll stick to a known category that many of us can relate to… click on Cars, Boats, Vehicles & Parts. 29 Can you see what happened? All the other 35 categories have disappeared and it breaks down the car category even deeper. Ok, before we carry on take a look at http://listings.ebay.com/_W0QQfclZ3QQfcoZ1QqsocmdZListingCategoryList This lists the categories for eBay, then as you scroll down you will see at the end of each categories in italics it displays ‘See all categories’. Which means there is a more in depth list for that particular category. Now back to the car category… The category changed to … Cars & Trucks Parts & Accessories Motorcycles Powersports Boats Other vehicles Now watch what happens to the menu when we click on the first category (Cars & Trucks), pay close attention. 30 The old left menu disappears and now we have a full list of cars and trucks. Can you see what this is doing? The more deeper we search for what we are looking for, the more precise (targeted) our search is becoming. We started broad and now we are in a specific car category. Let’s now click on BMW. This brings up auctions of BMWs listed within eBay. Can you see the left category menu changed yet again? It brings the different models within BMW. Now look at the URL… http://motors.listings.ebay.com/CarsTrucks_BMW_W0QQfromZR4QQsacatZ6006QQsocmdZListingItemList That is one ugly URL!!! And to the individual it means nothing after the first few words. A better way to show this would be… Ebay.com/cars/BMW/ 31 This gets straight to the point and doesn’t confuse the end user. The car section is a very good indication to show how a category should be listed and how it should go from broad to long tail. Now click on M3 and you will notice there is not another category that fits in with BMW M3 and it stops there. Thus creating this structure: eBay > Cars > BMW > M3 www.ebay.com > www.ebay.com/cars/ > www.ebay.com/cars/BMW/ > www.ebay.com/cars/BWM/M3 The whole point of this exercise is always start at the top of your keyword and break it down. If your category is HUGE, then don’t list all of them. Insert the main categories on the main page and break into them on another page. Yahoo.com is another good example. The whole idea is to understand how to structure and create a website logically. We are creating a website for the end user and if we are in the BMW section and we have a link that reads Toyota Camry, how stupid would that look? If a person got to a page about BMW, are they interested in Toyota? So how do you structure a site? Use the eBay model! It’s clear and to the point. But I’ll go into more detail for structuring a website later in the live site example. Myth: Make as many pages as possible and get them ranked. Reality: Create a skeleton structure of your site so that it flows consistently. Use the eBay structure model as a guideline, as we don’t want a Toyota to appear in the BMW section. 32 Part 2: Optimization – The Real Million Dollar Rolodex In this section, I have outlined optimization techniques that work. There are different sneaky ways to get listed on search engines. You may try them, but these mentioned are powerful. 99% of webmasters STILL totally ignore these. Thinking, the more technical they become, the better their listing will be. Not true! This section is critical for your pages to be viewed by surfers. It's very important as you can have millions of web pages on the Internet, but ever wondered why nobody’s clicking on them? Again this is something that webmasters pay anything up to $1,500 to get right for a couple of pages. Paying so called website optimization companies to do a job that you can now do in an hour, all by themselves! So pay close attention as this will put you into the radioactive, restricted area as you will discover over time, the power it will have on your website. Only the ones that pass this test will create abundance of wealth for years to come. So here goes… Title Tag - Up To 60 Characters This is the most important text of your web page as it’s the first piece of writing a potential customer notices on a search engine listing! Get this wrong and you surely will lose a lot of visitors. The first 3 - 4 words should have at least your keyword in it, maximum number of words should be up to 9. You need to create a catchy and juicy title, something of appeal to ensure the surfer will click on it. The title should be in the form of a classified ad. The html code for a title tag is… <TITLE> - opening of the tag </TITLE> - closing of the tag For example, for the keyword 'Car Accident Claim', it will be displayed in html format as… <TITLE>Car Accident Claim</TITLE> and will be displayed in big fonts on Google as… Car Accident Claim So as the keyword is, 'car accident claim', your title should not simply outline the keyword. Elaborate and make it catchy to ensure the click. For example 'How To Make A Successful Car Accident Claim' 33 or… 'Tips On How To Make A Car Accident Claim' or… 'Car Accident Claim and Possible Dilemmas' is better than… 'Car Accident Claim' The first 3 titles provide a solution and that is what surfers are looking for on the Internet... SOLUTIONS! This is what all your titles should entail, something of interest to the surfer to ensure a click. Put it this way… the surfer enters the keyword 'whiplash injury claim' and the first title shows... Whiplash Injury Claim The second one shows... All About Whiplash Injury Claims And the third shows... How To Make A Successful Whiplash Injury Claim Which one would you click on? Since I have a website in this industry, I’ll take you through some keywords. In terms of ranking for these terms… top level keywords for ‘Whiplash’ are as followed… Whiplash injury claim (page 1 ranking) Whiplash injury (page 1 ranking) Whiplash claim (page 1 ranking) Whiplash compensation (page 1 ranking) Claim compensation for whiplash (page 1 ranking) Whiplash injury compensation (page 1 ranking) I don’t have pages create for ‘claim compensation for whiplash’ and also ‘whiplash injury compensation’. So how did this happen? Remember I talked about using keyword variations? Well here is the power of it! 34 Being listed for keyword variations. Keyword phrases I used wisely in my content that allowed me to get listed as it was relevant to what a visitor would search for in the eyes of the search engine. I mean don’t you just love Google!!! Another example is… Car accident claim, motor accident claim and car crash claim. I am on page 1 for all these keywords, however I don’t have a page for car crash claim. So going more in technical depth this is what the search engines are doing… car is similar to motor, crash is similar to accident and claim is claim. So in effect the keyword phrase car crash claim is similar in context to the other 2 keywords, plus since it was a related theme keyword, I included it in the content. Now are you understanding the power of keyword/phrase variations? Power of Keyword Selection Over the years, when I was testing my pages on major search engines, I discovered this. Read this carefully to get really precise, targeted visitors, where I am ultimately expanding on long tail keywords. Example keyword – car Which has a daily search of 98,027. Many people search for the term car as they're probably searching to either buy, sell or review a car. 35 99% of the time all webmasters aim for the top ten keywords. I don't blame them, obviously for a lot of traffic. I, on the other hand won't concentrate on them, especially if it's a search term that has a listing of over 100 million pages. I will start from the bottom of the list and work my way up. I wouldn't bother directly unless I desperately need to have that keyword or I have run out of keywords to choose from. Plus this comes down to market preference too! An example… ‘accident claim’ is the number 1 sought keyword in the personal injury industry. However, I don’t have a page created for such term as it’s highly competitive. Instead I have used accident claim sparingly throughout my website and in other pages. And guess what? I’m on page 1 for ‘accident claim’!!! I let my content, such as car accident claim, work accident claim, motor accident claim give leverage power to the keyword accident claim as each of those keywords include accident claim. This may seem to like go over your head but keep reading as you’ll soon understand sooner rather than later. Diluted Number 1 Keyword Search Results Further research into keyword also allowed me to discover that my competitors are adding the extra zeros to every keyword research tool used, let it be Google’s, Yahoos or any other. If the number 1 keyword is accident claim, what would be my reaction to discover if I’m still on the first page of Google? I’ll enter accident claim into the major search engine to find my listing on the page. How many of us do that? Every webmaster does this, without a question of hesitation. I learnt this will happen so stayed away from the main keywords initially, because the ‘actual’ search per month could be shocking. So understand your main keyword for your industry and think logically. As being on page 1 for that term hasn’t really increased my turnover significantly. So think about it before you plan an attack strategy for your market or niche. Anyway as I was saying… I prefer the targeted keywords, such as 'honda accord car'. I prefer these as a user is looking for a specific car, not just any car. Or even a 'used honda car' or 'honda car dealer'. Yes, it does have less people searching for them but at least they seem more accurate! Plus, a Honda surfer will want results under Honda car. Right? It's more precise as the keyword is targeting a Honda market, not the whole of the car industry. 36 Accurate Keyword Search Results The long tail keywords are much talked about in every SEO forums, but there still less understanding for many, so I’m going to provide a valuable insight that will change your outlook on them forever. When we do keyword research on any tool, we look at the top results. As the number of searches go down, we tend to ignore them. Plus that’s the attitude of many of us. We don’t like the small numbers (less searches), we like the big ones. So we don’t really bother going further down as many of us are following the crowd and ignoring the long tail. So now a personal question… Have you ever taken a keyword from the bottom of the list and searched for it on a search engine? Do the search numbers at the bottom of the list have a much more accurate reading than the ones at the top? Anyway back to the car example, what if your products are a mixture of car manufacturers? Firstly you would concentrate on each car manufacturer keyword. Such as Honda car, BMW car etc… Now as each keyword contains the word car, your ranking will begin to go up as well for the keyword car. Ok now I’ll break it down for you. Homepage page has the keyword cars, car, motor etc… this is the top level of your site. Next level you will have each manufacturer folders filled with brand names. Within each of those folders you will have other keywords such as the type of model. Take a look at the image below. Now within the site structure we want everything related to BMW in the BMW folder and everything related to Honda in the Honda folder. As you can see each keyword has the word cars 37 in it. Now since we have used bmw cars, linking to bmw cars that links to cars, there is more weight going to the homepage for the keyword cars. Also remember, when search engine spiders look at keywords taking example ‘used bmw cars’, they look at it as cars, bmw cars and used bmw cars. So effectively cars is being used in every page and in the links back and forth to each page. As I was saying… The Longer The Keyword (Targeted) The Better Your Conversion (So Look At The Bottom Of The List Too!) 38 Where Does The Title Appear On Search Engine Results? Here's an example below... keyword - law schools If I'm looking to enrol in a UK Law school, I will click on number 2, then onto number 4. It says it all in the title. 'List of UK law schools and law libraries' 'FindLaw Law Schools - law school outlines, law school exams, bar' These are as we discussed earlier titles that guarantee clicks. Number 4 is 'chopped off' after 64 characters. Don’t believe me… count them (even a space is a character). Description Of A Web Page It is best to achieve a description of up to 160 characters (15 – 20 words) for a web page. After that it gets cut off on major search engines. Ensure to include the main keyword once with a relevant keyword variation or 2. Include the main keyword once and use relevant keywords if applicable. From the above law school example this is the description of listing number 4. Links to resources including legal outlines, law school articles and exams, financial aid resources. Make the description appealing. Remember on search engine listings, this is your entry point for the customer. Make it catchy and lure the visitor into the site. 39 If your page is on topic to your title and description, then the surfer will stay longer on your page, browse, read or buy. It's what they are looking for. Don't trick them, by luring them into the page and having something not in relation to your search engine listing. Believe me, when you use that trick, they will remember you. And if they ever come across your listing again they’ll never click, even if your site contents are 'real' now. You will lose the surfer forever. PERIOD! This also reminds me of Google ad spending. There are thousands of people losing money everyday doing this. They bid on a keyword but the page doesn’t include that keyword on the page. For example… the keyword, make money today. You click on the ad and it’s about Adsense. It didn’t introduce you correctly to how to make money today. So you click back. The efficient and effective way for this is to have a page on ‘make money today’ so that when a person clicks, it shows them immediately what they came in for. Which ultimately means you need to create a page in relation to the keyword make money today! Isn’t this what the Google Slap is all about? Making relevant landing pages? Anyway this then concludes … you have to create a landing page which is relevant to the keyword you are bidding for in Google Adwords. So why bid on keywords and empty your pockets if the landing page is not relevant? It has now become more time consuming to ensure you have the right keywords in the content for the landing page. Which now means you have to create a page relevant to the keyword you are bidding for, so why bid? Just create pages as you learn throughout this book without paying Google per click. And if people land on your page and is specific to what they are looking for, won’t the conversion be higher? Are you beginning to understand why your click-through rates are good but your conversions are crap? Getting a high CTR is great, but are you making those sales? High CTRs on Adwords only means more money is Google’s pocket. You need sales! Again, make a catchy description (subtitle). If you can't think of a good description for the page, then add more words to your page title to lure them in. Want some ideas? Let’s say you want to create a page for ‘horse racing systems’ and you can’t think of a description or title. Below is a screenshot from Google. 40 Take a look at your competitors and see what they are doing. Don’t copy, just get ideas and create a better version! This is the tag used for a meta tag description. <META NAME="description" content="…"> Also you don't need a closing tag. Keywords <META NAME="keywords" content="…"> Robots <META NAME="robots" content="index, follow"> Distribution <META NAME="distribution" content="global"> Author <META NAME="author" content="…"> H1 Tags I’m not going to go into too much detail for H1 tags, but the question is … Do they still work? Yes! H1 tags need to include your main keyword, the keyword the page is being optimized for. Make use of H1 tags similar to the title on your page, not exact, as it’s the first text the search engines read. 41 Make use of H2 and H3 tags as subtitles within the content of the page too. Myth: Dump your main keyword of your market on each and every page. Reality: Each page you create has its own value. Thus each page is keyword targeted. If your market has 100 keywords then you NEED to create 100 pages. There are some sneaky tricks but they won’t last long. Back to Adworders… thanks to the Google Slap, you now have to create relevant landing pages with the right keywords etc. So why pay’em when you can snatch’em for free? Order of importance of meta tags of a page... <TITLE> XXXXXXXX </TITLE> <META name="description" content=" XXXXXXXX " > <META name="keywords" content=" XXXXXXXX " > <META name="robots" content="index, follow"> <META name="distribution" content="global"> <META name="author" content=" XXXXXXXX "> <TITLE> Up to 60 characters </TITLE> <META name="description" content=" Up to 120 characters " > <META name="keywords" content=" 6 to 8 keywords listed " > <META name="robots" content="index, follow"> <META name="distribution" content="global"> <META name="author" content=" your name or site name "> 42 a) Internal & External Links By placing internal and external links on a page, you'll give that page more keyword bearing by search engines, if done correctly. This is done by linking specific keywords within the body copy, to either… 1. another page of your site 2. to the same page of your site. However, don't repetitively use the same keyword anchor text, use alterations. For example the link - honda car, also use... honda car dealer, honda sports car, new honda car etc... This way you will have various keyword emphasis on your page, by this I mean... If you don't show up for the first keyword on the search engines, you could show up for keyword variations 2, 3, 4 or 5. So it's good to have variations as it covers more keyword phrases for a single page. b) Myth About Back Links Linking between sites is an absolute craze. Webmasters will spend weeks, if not months searching high and low for links to their sites. Even I was a culprit to this action. I spent months looking for links, however, I did also assign myself more hours of work that I need to attend to. Searching for links is a nightmare as you would agree. This is true and many webmasters will agree with this. You can search and search and with some luck, will get some low PR (pagerank) links back to your site, if you link to theirs first. You'll want to take advantage of links from high Page Rank sites. However, if you are starting new, this is a mission itself. Webmasters are choosy, very choosy to who they exchange links with. I remember chasing Page Rank 3 website owners who would simply turn me down. You'll get more rejections than acceptance, which is true for most newcomers. I don't want you to fall for the same long hour search for links. I don’t find it a total waste of time, however once your site is established, let THEM come and beg you for a link. Don’t worry I’ll show you how as I get more quality links to my sites than ever before without even asking. I have webmasters lining up, email after email, begging to exchange links back to their site and I will show you how you can copy. c) Linking Nightmares You can even buy links to your site and can be very expensive in the long run if this is the model you are using, plus Google has just raised red flags for certain websites that sell links, so beware who you buy your links from. 43 Cheapest place to go is eBay. Type in 'links' or 'backward link' in the search bar and look at how many people are selling links. You can expect to pay anything up to $250 for a Page Rank of 6 - 8 and that link will only last a month. That's right ONLY one month and then you'll have to take your credit card out again and restart. Check the PR of a site before buying too to make sure its not fake… http://www.checkpagerank.net/ plus you get other useful data. Another interesting point to mention before I go off topic. These sites may not even be related to your site, which means even if you get traffic or spiders coming from their site, 'is it targeted?' More and more emphasis is being placed on relevant linking between sites. So when I say you need to be on topic or link only to theme related sites, do you understand why now? Let me go a bit further, as for the nice person I am... Car Linking Example You have a website on car accessories. It would only be logical and practical to link back and forth to sites that are related to cars only. This is targeted linking. Now if you ask for a link from a baby toy site, can you tell me how these two sites will ever interact or even send each other any form of real visitors? I can see how, but do you? As a web marketer, the only way to get targeted traffic is to include links that relate to toys being played by babies on journeys. Or which toys are suitable for which cars and how. Every market can have a link back to another industry, if only you can creatively make a connection in some way. For example... in the early days, inventors thought it was stupid and non-practical to have a TV in a car. It would never be watched. However, only a creative person made a connection in some way and 'bang' you even have Play Stations in them nowadays. So think creatively and feel how the other site can make a connection with your site. Imagination Can Take You A Long Way The same applied for mobile phones. Did anyone 15-20 years ago think carrying a telephone in their pocket a practical thing to do? Do you know anyone without a cell phone today? Any site with a Page Rank is worth linking to. However, the secret to this is to ensure it is on topic to your site. The more higher you aim for a site with a high PageRank, the more difficult it is to achieve a link back to your site. So what's the trick? 44 I 'have' what they 'want' on their site and that is good content! I really need to dig this in. The internet is made of pages, pages with content and webmasters love good, quality content that will be valuable to their readers. I remember doing an article and after 3 days, I had over 300 links back to my site. I didn't even submit to some of them and they're still linking back to mine. I didn't even have a link to their site, which in effect becomes a powerful one-way link. Overtime, you become known as an expert and site owners that didn't want you listed on their site, even those 'snobbish' ones will now do it for free. How powerful is that? Very...! The best number of links I received recently was over 4,000 in less than 1 month. How? The content was relevant and powerful and webmasters wanted it for their site. d) Overcome Link Madness I’m going to give you an outlay here if ever you want to ask for back links. There are various ways of doing this. Search for them by using the search engines! Type the keyword of your industry in the search box and see what results you get. Then type the keyword in followed by 'add url' or 'add site'. Use your common sense here and think about what the webmaster will ask for when he wants a link to their site. It'll be either add or submit site, so use these at the front of the keyword as mentioned above, also at the end. Both will show different results. add url porsche boxster porsche boxster add url Then to go even deeper, use different keywords to get other sites, such as... cars porsche boxsters fast cars muscle cars etc... Do you catch my drift? Here you will need to link back to their site first, before they will accept yours. To get a positive response, visit the sites you want a back link from. Let's say you're in the weight loss market and you want backward links. Oh, by the way, before I forget to mention, reciprocal link is another name for it. Type the keyword in the search box and you will see the top ten entries. 45 Now you enter the first listed site and remember the Google toolbar, click on the ' i ' icon, followed by 'Backward Links'. Get a Google Toolbar for FREE! This will give you a list of backward links attained from other sites. 46 The site has about 251 sites linking back to them. Another point I will explain before I go any further. Google has seriously got fed up with duplicate content as well as garbage script generated content. So what they have been doing for the some time now is crashing hard on these sites. They are working around the clock taking out these sites with bad content as it effects their credibility as a search engine. Does it affect your site? Let me explain… If you have duplicate content, you will get penalised. If others have copied your content, they will be penalised. I have witnessed where there was a 27 million page listing for a keyword which fell to 1 million within a day. Does that mean that was all duplicate content? No! There could be various reasons why so many people sites got de-indexed overnight. Don’t worry, just stay on track with me. Anyway back to what I was saying about the weight loss site… what you have to think is, if other sites are linking to the number 1 listed site, then what are the possibilities that they will link back to yours? It's a 50/50 chance, so go through each one and request a link back to yours, but do ensure to follow their submission guidelines. Which generally are... your site should be on topic and they want to see their link on your site first. Another tool to use is link popularity checker. http://www.linkpopularity.com 47 Enter the domain name you are checking and click on 'Tell me my popularity' This will list results from Google, MSN and Yahoo. By clicking on each one you can access the number of back links to the site and the possibility of getting a link too. 48 How Do You Go About Getting Links To Your Site When you attend some of these sites they may have a general web form that you fill out to request a back link. If they request a link back to their site first, then do so. Many have upgraded software that can check the link on your site page automatically by you clicking on their submit button. As this method is automated, it's pretty straightforward without any ifs or buts. Now the other method is by requesting a backward link (reciprocal link) by email. This is difficult and can be a time consuming task to do when you're starting out new. You won't have a clue how or what to write in order to at least get the webmaster's attention. Drafting a good letter that catches attention is difficult to do. So here are bullet points to make you understand what you need to do... ● Visit the website you want a link from ● Browse and read a couple of pages ● What do you like about the site? ● Did you benefit from it? ● How would it interest your visitors? Requesting a link back from a site is such a common practice that anyone can do it. Therefore some busy webmasters filter out such emails that never get read. Emails such as... -----------I am writing in regards to requesting a link back to my site. My site title is 'How To Lose Weight For Free' Description. How to lose 5lbs each week without any effort for free. Link to: http://www.123abc.com I have already placed a link to your site at http://...... I would appreciate a link back. Thank you for your time. Best Regards, Latif -----------Now how boring is it to receive such an email? Would you read past the first line? However, if you got that when YOU first started out, you'll definitely read the whole email within seconds, post their link within minutes and reply to their email at the same time. So what's the alternative? You make the email interesting... 49 -----------Hi Mark I was browsing the Internet to see what kind of sites offer good content for the weight loss market. I came across yours and having read some of the articles published I am amazed at how useful they are. I also noted your body fat calculator, which is beneficial for some over weight people that need to take some control. I have a website that relates to weight loss programs (http://www.123abc.com) and would like to exchange links. I have a lot of traffic coming to my site as indicated by www.Alexa.com (mention Alexa's number if good, otherwise leave this out). My targeted audience would be interested in your articles and the body fat calculator. I have already placed your link on my site at http://www.123abc.com/weight-loss-resources.html. Here is the description I have included: Title: Free Weight Loss (link to: http://www.freeweightloss.com) Description: Juicy articles on weight loss success and a body fat calculator that you must use every week to see the pounds you have lost. (write a description if they don't have such information on their site, otherwise it's best to use theirs) My link information is: Title: Weight Loss Programs (link to: http://www.123abc.com) Description: Overfilled with useful programs that you can start within minutes and see results within days. Join our newsletter for latest tips and strategies. I appreciate the time you shall be taking to consider my site for a reciprocal link. But I can promise you won't be disappointed with the 'quality' content I have that your readers will love you for. Best regards, Latif -----------Can you see how powerful this letter is? How I lured the webmaster to continue reading... Here are some pointers to outline in an email. ● Make sure you have a look at the site, the more personal you are the better response you will get ● Mention good point about the site ● Mention what you found useful on the site ● Put in a 'bit' of humour if need be, be personal ● Mention your Alexa ranking or Google Page Rank to get a definite visit to your site ● Mention you have a 'targeted' audience 50 ● If they don't have a sample of a backward link description, make an attractive one for them ● Sincerely appreciate the effort they take to review your site ● Close on a lucrative note, even if you think the chances are slim. They could simply turn around on the final gesture Below, now I will highlight the passage in where I have used powerful language (even though it seems obvious to the little eye) to get them to say 'yes' -----------Hi Mark I was browsing the Internet to see what kind of sites offer good content for the weight loss market. I came across yours and having read some of the articles published, I am amazed at how useful they are. I also noted your body fat calculator, which is beneficial for some over weight people that need to take some control. I have a website that relates to weight loss programs (http://www.123abc.com) and would like to exchange links. I have a lot of traffic coming to my site as indicated by www.Alexa.com. My targeted audience would be interested in your articles and the body fat calculator. I have already placed your link on my site at http://www.123abc.com/weight-loss-resources.html. Here is the description I have included: Title: Free Weight Loss (link to: http://www.freeweightloss.com) Description: Juicy articles on weight loss success and a body fat calculator that you must use every week to see the pounds you have lost. My link information is: Title: Weight Loss Programs (link to: http://www.123abc.com) Description: Overfilled with useful programs that you can start within minutes and see results within days. Join our newsletter for latest tips and strategies. I appreciate the time you shall be taking to consider my site for a reciprocal link. But I can promise you won't be disappointed with the 'quality' content that your readers will love you for. Best regards, Latif -----------Do you see the benefits of writing a personalized email to get a better response for a backward link? 51 The subject of the email must also catch their attention... 'Your body fat calculator works...' 'Excellent articles on your site...' Don't ever use the following, as you'll be following the flock of sheeps. Request for link Reciprocal link request OK this section was to give you an example to how to ask for a link back to your site. It IS time consuming! But later on I will show you a better way of getting theme related back links to your site. 52 Link Pages About 95% of webmasters carelessly make a resource or links page, that even when they have a good quality site, they don't get any reciprocal links. These are the possible errors that they make in combination or singularly. ● The link on the home page is referred to as a links page ● They have too many links on the links page ● It's not on topic ● The ending of the filename is either resource, link or link page Never, never, never save a links page as links.html, even though that’s it's purpose. It loses credibility. Even I do this sometimes, then get lazy to adjust later. Save it as either weight-loss-reources.html or useful-reources.html. The first one indicates that it's about weight loss resources and the second one indicates useful resources relating to weight loss. How Many Links Per Page? Place links on your resources page like it would appear as a book's content or appendix page. You need to have a page, which shows what kind of resource you have in relation to your site. Don't just bang on the links in any order as this will confuse the visitor. A visitor likes to be taken by the hand and be guided. By having a resource section in chronological order will make it easier for the surfer to follow. Another bonus would be that website owners, will want to link to you as you clearly indicate a user-friendly page. And for them to include a link on your site, it would be easier for your audience to find them. Thus making it 'targeted'. Don't start over listing your links page as it will lose it's value. Have a resource page of less than 50 links, otherwise make a menu page at the beginning of your resource page. ● Allow the link to open in a new window, rather than over yours. ● Include a description of the link, rather than just a link. ● Possibility of linking to a competitor site rather than a non. ● Submit to directories ● Build your own niche directory ● Use variations of anchor text links Massive Collection of Link Partners http://www.zeuscollective.com 53 Search for your category http://www.linkpartners.com http://www.reciprocallink.com http://www.linkleads.com Linking Services http://www.linkagexpress.com Myth: Get as many links as possible to your website. The more the better! Reality: Start deep linking to your website. Don’t link all your keywords to the index (homepage) page. When obtaining links its good to get the homepage indexed with more links pointing to it. However it’s more practical if you have a car site and a section for Texas car insurance that has links going to that specific page. Not only would that specific page, rank high it also prevents the visitor from fumbling through the homepage to find that page. 54 Part 3: Content – The Next Generation Content is a very broad topic and I would need to create a whole new book just to explain what needs to be done. So instead I’m going to give you an outline to what you require to be successful with articles. What are articles? An article is a piece of writing about 500 – 750 words long (on average) that contains information about a specific topic or subject. An article if submitted and used correctly can create a truckload of traffic to your website which can be converted to sales. Here we are concentrating on creating articles for your market. Plus an additional bonus would be to add Adsense or affiliate links on your article page to further monetize for its existence. Initially when I started with article writing 3 years back, thought what was the purpose. I didn’t see the benefit. I mean why write content! But today I write articles everyday as the main benefit is practically … continuous long term traffic. Meaning, still to this day… for every article or content page I wrote I am still making money off them. Whether it’s my product, service, affiliate product or even with Adsense. I’m still making money off them without paying a single dime. There are 2 versions to an article, one version is for your website and the other is for distribution. The format is simple as explained below. a) Content for your website Here you need 2 things… Title and content of your article. Many people when starting out just don’t like the idea of creating articles as it requires some work, but if you use common sense then half of your work is already done. You don’t really need to create unique content yourself. What you can do is look for articles that have already been created and improve on them. I mean every single agenda and topic has been covered on the internet. Articles are being written in the thousands everyday for the internet. Many don’t know the benefit so they simply create and upload them. Most of these people don’t know how to profit from writing articles. I know a friend who wrote 10 articles and submitted to several article directories and didn’t think about what would happen. He said he got some sales but didn’t know why. He didn’t know the true power of article writing, he assumed he followed a fad! Okay back to the idea of creating articles. There are thousands of places where you can go direct and find what you are looking for. Type in car article directory in Google if you are after car articles, affiliate article directory if you’re looking for affiliate content. Practically there are millions of pages online which you can browse and take ideas from. 55 Every time I want to write an article, unless I’m a writing genius then I would go to big directories like http://www.ezinearticles.com or even http://www.goarticles.com. I know whatever subject I want to write about I can find it there, without a doubt. Then all I would need to do is re-write the article into a better version and that’s all. But there is one point I must point out, I don’t copy what’s written by somebody else. I re-create it … but better. As you go into these article directories there are many version and different formats. Majority of the people don’t know what they are doing and just follow the crowd. Later I will show you what’s the best way to get results from writing an article. An article on average is between 500 – 750 words and it includes a catchy title. Just wait and see what I have for you at the end of the book. People JUST write the title and content. I will take it a step further and make your life absolutely easy. b) Absolute Theory To What To Write? I have discovered, as well as experienced, that many people taunt themselves on choosing an industry. Everyone wants to find the right industry, the first time round. They don't want to spend weeks and months on an industry only to realize that it was the wrong one. Don't think on these lines. It will only HOLD you back. By this I mean, you'll never get started. There Is NO Absolute Theory To Selecting The RIGHT Industry!!! Even I made the mistake of choosing car rental and spent a couple of months creating and tweaking the pages, only to learn it was an industry that I don't know 'Jack from Jill' about. However if now I went back to that industry, I'll be highly successful as I know where I went wrong... Don't follow the sheep, differentiate and be different. Don't copy unless you know how, successfully. I followed and was burned with the amount of effort I put in. I was exhausted! Create page after page after page, with quality content. A good example is my www.100percent-compensation.co.uk site… this is the homepage when I first started… 56 http://www.100percent-compensation.co.uk/iindex.htm Looks good for a beginner entering the market however this is the page today… http://www.100percent-compensation.co.uk Can you see the big difference? I changed to blue as a number of my competitors were using blue. Also thus changing my site to the way it appears today, it became an authority. I know of competitor ‘copying’ exactly what I have on my site. Plus the number of places my content has been distributed throughout the internet. Also can you see how more professional it looks? 57 Clear cut and straight to the point! Anyway one thing I can guarantee you once you start. You will find the RIGHT industry for yourself as the clock ticks. Can't Find Anything? Trust me, there is always at least one thing in your life you are good at. It's that something you know just that 1% better than others. Just write it down, even if it doesn't make sense. Just get out there, find an industry and start. It can be a hobby or interest or anything you know about. You Just Need To Be That L-I-T-T-L-E BIT Better Than The Person Reading It! 58 c) Billion Of Information Pages? This is one area where many people, just cannot get started on. It's called writers block. When pen hits paper, a pause occurs… or when the fingers hit the keyboard. ...what can I possibly write...? However, after you have read this section, you will be firing with page after page! So here goes… Think of something you can talk about? Anything, sports, your work, clothes, women, men… Think of this section like when you go for a night out with the lads or gals. You have a couple of drinks and you just can't shut up! You'll talk and talk and talk. You are chatting like there's no tomorrow. You start on one topic and flow on to another and before you know, the bartender walks over, ‘that's it for the night, finish your drinks and on your way home!' You can't believe it, 5 hours have gone by and you're just warming up. Now, here is your writer’s un-blocker... Whatever you said for the evening can you write that down on paper? 'But some of it is wasn't full English?' Who cares? The first time when you write, you write. After that go back and read it through and correct it accordingly. Even Stephen King starts with a draft. So treat the first as a simple draft. Trust me, a couple of tries later, this is what happens. Your English, pen to paper or finger to keyboard improves dramatically. You even begin to conversate in that manner too. So here, not only are you writing content for your pages, but also teaching yourself to be a better writer, speaker and reader. You'll Pick Up Skills You Didn't Know You Had! Another amazing trick I'll tell you... Once you have completed a finish piece, leave it. Leave it for at least a day. It can be tempting to finish it off there and then. Give it a try. Complete and finish it the same day. The following day go back and read the content again. You will pick up simple and stupid errors . 'Did I really write that?! You'll be shocked, but do make extra modifications as well. I do it all the time. As I didn’t write this book in one sitting, hell no! This is probably like the 15th version… just kidding! 59 Type it? I find it easier to type as when I'm typing a sentence, the next sentence just follows on automatically. You're thinking, 'but, but… it's not proper English.' You don't NEED a grammatical English language essay type that a teacher is going to give you marks for. NO!!! And you’re not working for IBM! Why, were those people at the bar listening to you? You were talking in your own style. People like listening to people who have a rhythm in conversation. How often, do you go in to a bar and a 'someone' walks up to you and starts a conversation, in 'real, Victorian style' English? Not once. Why do you think the smart guy always gets his chick?! You're not at a business conference or a meeting. Why does one actor get favoured over the other? It's their STYLE that speaks for them!!! Would the Terminator have been done better with George Clooney acting? Just BE Yourself! It's simple and I'll show you how to do this through this chapter, without knowing absolutely zilch about the industry. Right, let's take a look at how to do research on a market and where to find content for your site. This technique is so easy, that majority of people can't be bothered to do it! I just can't understand why. If you don't like to do something, either you can't be bothered or just don't want to, think of it like this… Let's say, you go to work one morning and the company you work for has been enforced to include new activities, by law. Your supervisor explains the new procedures, you love your job and you're feeling hatred towards the new procedures. The rules are straight forward, you accomplish the task, you stay on the job, you don't, you get fired! How unfair... really isn't that unfair. The timescale to adapt to the new method is 4 weeks. What would you do? You'll adapt to the new procedures... You need the job, as it pays for your mortgage, car, family and many other things. But just because you can't be bothered, you'll lose everything within 4 weeks. The internet application is the same, adapt and change as this is what pays me everyday and I’m 100% certain you can do the same! You need to adapt otherwise you'll never prosper. Remember, when computers became a necessity in a business environment. Doctors, lawyers and many highly professionals adapted to the new technology. Why? You learn to prosper, but failing to learn is like digging your own grave. Remember when emails hit the business world? Companies saved millions of dollars in paper products, postage and ink overnight. Generally, a reply to a letter can take weeks, but today you 60 get an answer within seconds. Think of this amazing technology and now you tell me, would you like to learn to prosper? All results contained in this section are other peoples work. You are not authorized to copy and paste their content on your site without their permission. No palagrism! 1. Search Engines Type in the keyword phrase you want to write about in any search engine and watch the results you get. There are millions of pages on any topic you can think off. Try variations of keywords. For example, you want to write about 'chairs'. Select a keyword tool below and type in chairs. These are the results I got... 61 62 If you use search engines, you want specific results. Users are not looking for any chair, they are looking for a specific chair. Therefore you're better off with keyword terms like… Wheel chair Office chair Rocking chair Barber chair By typing in specific keyword terms, you'll be able to find content ideas to write about. Free Keyword Tools Keyword research by country included Digital Point. http://www.digitalpoint.com/tools/suggestion/ Google Keyword Tool Free Downloadable Keyword Tool 2. Articles, Press Releases & News Reports Again this is other people's work, so don't copy it. But what you can do is get ideas from it, then write about it in your own style. There is a collection of directories in the appendix. Here are some for you to have a quick look at… 63 Articles www.EzineArticles.com www.GoArticles.com www.ContentDesk.com www.ArticleDashboard.com www.ArticleCity.com www.ArticleGold.com www.ArticlePros.com www.ArticlesBase.com www.ArticleAlley.com Press Releases & News Reports http://www.cnn.com http://www.news.com http://www.wired.com http://www.prweb.com/ 3. Ezines Subscribe to eZines that are in your target market and have a look at their content. Where do you find them? Go to Google or other search engine and type in the keyword followed by ezine or newsletter. 'keyword' + ezines 'keyword' + newsletter 'keyword' ezines 'keyword' newsletter or vice versa ezine + 'keyword' newsletter + 'keyword' 4. Offline Sources Go into any bookstore or libraries and look through their newspapers, magazines & journals section. Offline sources is one neglected area, where many people don't search for content. Everyone likes the convenience of online. So please look at offline sources. 64 Please Note: Do not copy any material, used it as raw content, repackage it to your style in your own words. Before you start to outsource, I do highly recommend that you write your content first. Here's why? It's your style of writing. Once you have gathered a couple of pages and can picture your style, then let others write your content. Why do you need a style? It brings life into the page. It brings your life out of the page when others read it. Now if 15 people write your content, then you will end up with 15 different styles. But when a surfer reads one page and follows to another page of your site, then another, it's easy to click on to figure it's not the same person. 65 d) Article Directory Myth Uncovered! An article directory is a portal full of information. Pages full of content, submitted by authors from different walks of life. How does an article directory work? When an article is submitted to the directory, it gets reviewed by an editor to ensure it followed the submission guidelines. Once approved it gets placed on the homepage. Being on the homepage has its benefits. Articles are submitted to directories everyday, the homepage changes everyday too. Now since the content is unique and ever changing, Google bots come back very often too. Many good article directories have a Page Rank of 6 and above, so these directories get regular visits by spiders. A spider is a web crawler, that crawls the web by either a program or automated script. The purpose is to crawl the web and gather up-to-date data and list them accordingly. Anyway back to the directories… There are thousands of people going to these directories. Now once your page is listed on the directories homepage you can get a lot of traffic. Plus as a benefit the spiders will follow the link and also visit your website too. Meaning if your website needs caching again (re-indexing) then the spiders will follow through the link and also cache your page too. Now this benefit won’t last as you’re not the only one submitting to such directories, many others are doing the same. Every time someone submits a new article, once approved by the editors it also gets listed on the homepage. Ultimately this will drop your listing down and eventually off the homepage and into its relevant category. So you get placed within the category you selected inside the directory. How To Generate $1,000 every time you write an article I can’t stress the importance of an article and the wonders of traffic it generates for free. But that’s me! I know what it takes and how it can be achieved. Nevertheless I’m going to show you how it’s possible. Pick 3 affiliate programs. Okay before I carry on, there is something you need to know. Some article directories accept affiliate links within the article and some don’t. There are 2 ways to get over this. One is purchase a domain name and redirect (explained at the end of the book) it to your affiliate link. Or alternatively create a squeeze page and direct the traffic from your article to there. Once a person reads an interesting article, there are 2 things that can happen. Either they are interested or not. Now if they are searching through a brand name then they have a greater interest. Anyway, the person reads the article, clicks through your affiliate link and they buys. Now let’s look at it from a paying perspective. Google Adwords! You set up a campaign, bid on several keywords and wait for the conversions. Here you will spend money regardless the person buys or not! Let’s say for argument sake your daily spend for an affiliate product is $50. At the end of the day you have spent $50 depending on the clicks. The next question is… did you make a profit? 66 I don’t really know how to emphasize this… you create an article once and you reap the benefits for free every time. So let’s compare Google Adwords with articles. Your Google ad title is your article’s title (64 characters – greater than Adwords), your Google description is your description (15 – 20 words, again advantage) but longer. Each click costs, $2 on Adwords and each click on your article is $0. I understand the concern that many people want money today. But wouldn’t it be better to make money from free longer lasting advertising methods? Since I discovered the power of articles, I closed my Google Adwords account and many have followed. Anyway back to the comparison… Articles can get hundreds of clicks a day without costs. Now I’m going to go one step further… follow carefully or you may get lost. An article is submitted to directories and people start clicking through your link and onto your squeeze page. They insert their name and email address and get sent to the affiliate product in question. Now if they buy, great, but if they don’t you can add email sequences to keep them interested daily. Overtime, you get 750 people sign up on your squeeze page. For argument sake, 5% buy a $97 product. 5% of 750 = 37 (37.5) Total sales = $3,589 Now another 2% from your list buy at a later stage through your email sequences… 750 – 37 = 713 2% 0f 713 = 14 (14.26) Total sales = $1,358 In total you have a list of 750 subscribers and made total sales of $4,947 from an article. Now 4 weeks later a similar product gets launched. You create another article and do the submission process and repeat the cycle. However this time… you already have 750 subscribers. You email the 750 about the new product selling at $47 and 5% buy. Total sales = $1,739. This happens instantly as you already have a list of 750, plus the bonus of the article which will bring in more subscribers. Not to forget the possible extra 2% that buy from your original list. Can you see the power of this? I know several marketers that do this consistently every week. And all it takes is article writing. But don’t forget this also … your content is now ‘live’ on the internet, people 6 months down the line search for a product, read your article and guess what? They buy! This is called, leveraging the power of content. So what can be in the email sequences? 67 Write some content about the product. Go online, check out some reviews and create email sequences. In effect you want to send emails out daily and a possible maximum number of 5 – 7 times. Now here’s one area that should get you cracking on writing an article. Remember millions of people are looking for great quality content to place on their websites. They browse through directories, find your article and place it as is on their website. Your article gets distributed further. Think of the potential!!! A webmaster has a newsletter of 5,000 subscribers. Finds your articles and tell his readers about it. For argument sake 10% buy and you make another $48,500 sales from a $97 product. Now why 10%? Because the people on the webmasters subscribers list trust him/her! So all they’re doing is advising, not selling. As the subscribers trust them, what are the conversion rates? Better than the norm. Imagine another webmaster picking up your article and sending it to a subscriber base of 50,000. Can you now see the power of creating a quality article? Allan Gardyne from www.associateprograms.com does this day in, day out, plus has a huge subscriber base. So image the bucket load of cash he is making! Now for a little bonus section… ;-) Do you want to monetize from Adsense as well? I won’t go into too much detail about setting this up, but on your article pages on your website add the Adsense code. Even when people come to your site and they don’t buy, they can possibly click on your Adsense. Or even go a step further and include a similar affiliate product on the article page. Can you see the endless possibilities of having an article page? Articles or otherwise referred to as a content page are the best means and method to get backward links too. It does require some effort and I do this all the time. There are thousands of article directories on the internet. You can post to every single one, if you have the time to do so. I have articles on the internet that are over 36 months old that still bring me traffic today. Why? Quality content gets circulated like crazy. Here is a diagram to what happens. 68 Can you see what’s happening? Same Industry Website 1 has 2 entries. One from an Article Directory B and the long loop from Same Industry Website 6. The blue arrows indicate other websites taking content from their site which is ultimately mine. Plus this is a small example but on a large scale you can see what could possibly happen, not to forget that each website that lists my article has a backward link to my site. ;-) Anyway back to the article, I use variations. If I post an article on my site, I will not post that same article to another site. This original content will stay on my site. Now you may be thinking that someone may come and copy the article and post it on theirs. Well before they even find my article it needs to be indexed first in the search engines in order to be found. After being indexed, as the original content owner, anybody else that posts the same article on their site will not get the same ranking as you do. BUT even if they do … where will they go? Back to your site! If I don’t post that article on my site, I will post it to several article directories including a back link in the author signature file so that people can get directed to my site for more information. The next thing I would do in order to get my content included in other directories without breaking the rules I would spin the article. Meaning I would create different versions. I would change the article content by at least 25 - 30%. The more directories I submit to, the more spinning I would do. This might sound like rocket science but all you need to do is re-write the content, or rearrange the content. You’ve will see 5 real articles that I spun in my day job killer example later on. So bear in mind, the more articles directories you submit to the more spinning you will need to do, but don’t start thinking the more you submit the better. Remember quality has a greater awareness than quantity. Also make sure when you submit your article to directories, don’t blast all of them to the general section. Find the appropriate category. The closer the category, the better the results. 69 Furthermore, there are thousands of directories, however don’t be concerned about submitting to all of them. As not all directories will accept your article! From the list of directories, Day Job Killer Master was submitted to about 25% of the ones listed. It’s general nature, some will have the category and some won’t. 70 e) Simple Article Directory Rules Each article directory has different requirements so I’m going to outline the most obvious ones. Title You need a title, a catchy title. Remember a title is the same as a short classified ad. The more benefits you can add the better the click through rate. Ensure to include your main keyword. Authors Name Pretty obvious what’s required here! Author email address Don’t use a free email account, use the one for the website you are promoting. For Day Job Killer Master, I’ve used [email protected] Article keywords Thousands of people get this wrong. They find the most obvious keywords (top search keywords) and throw them into the keyword section. This is wrong. If your article does not mention or talk about a keyword within the content, then it’s pointless to include it. Always use keywords that are within the article page, you’ll get better positioning. Resource or Bio box The resource box is where most of the action is taken by the reader. 99% of article writers would quote, ‘Latif is a successful affiliate marketer that makes ‘x’ amount of money every month’. This is wrong. Nobody is really interested in the author. If they want to click through to go to your page, you need to give them benefits to why they should click through. Affiliate marketing finally turned on its head. Learn the real tricks about Day Job Killer and get a free report. My name isn’t included here and I ultimately gave them a reason to click through. A FREE report. Article content Quality content needs to be written, regardless what the other person wrote. People love reading real stories, so fill your articles with it and some facts. 71 f) Article Powering Your Ranks The good thing about articles is the leverage you get from your submission. You write an article for the directories and after submission this is what will happen. Each directory that lists your article is listed on the search engines too. Now the power behind this is this… If your article is properly structured using my methods, this is what will happen as I’ve witness it happen to my submissions all the time. Your article could possibly take page 1, 2 and 3 rankings sparingly. What I mean is … each directory with your article will be listed on many pages for the keyword. For example, I created an article and I captured 40% of the first 3 pages with my article. It won’t be permanent as after a while the article directory moves the article from their main page into the relevant category within its website. But you can get maximum exposure for days without spending a penny. For example, your article gets listing numbers 3, 4, 9, 13, 14, 15, 21, 28, 29. These are from the article directories, which has also has a link back to your site. So a person that requires more information follows the link and ends up back on your website. Ultimately meaning …more exposure!!! Initially the visitor doesn’t know it’s your content, but once he clicks through each one of those listings on the search engines which ultimately leads back to your site. What does this explain? Interesting… ? Each page I’ve clicked on led me back to the same person’s website!!! So this person must be trusted. Catch the drift? Myth: Create and submit your articles to the top 10 or 20 directories. Ignore the new comers! Reality: Submit your article to every directory that has your category! PERIOD!!! Ezinearticles.com and Goarticles.com didn’t get popular overnight. They too started at the bottom back in 1999 and 2000 respectively and we all seem to be pumping them with our articles. The other directories may not have a PR6 like ezinearticles.com. But did you know goarticles.com is at PR4?! Submit to the other directories too if ONLY they have your category. As an article I have on Ezinearticle.com still has no PR and the same article on another directory has a PR3. 72 g) Site Directory Submission This is an old strategy that gets neglected all the time. Why… simply because it takes too much time and many tend to feel that it’s ineffective. When one starts a business, they want everyone to know about it and advertise heavily to get the word out. Journals, yellow pages and many other directories get utilized. One great example is the Yahoo Directory, not the search engine where many get confused by the two. It’s been there since the beginning and is still here today with a $299 inclusion fee. It’s pricey yet very effective. But the choice is yours to utilize. There are 2 ways to submit to directories. The right way and the wrong! I’ll go through the wrong way first. There are thousands of directories you can submit with many joining the ranks everyday. Most webmaster gather a list of directories, which I will give you a list in the appendix, and mass submit to get it out of the way. It’s a repetitive menial task, that many webmasters hate doing. So in a day or 2 most of the directories are covered. Or alternatively pay a nominal fee and have a directory submitter handle the work. Practically your site information is stored and in a queue which gets submitted automatically to whoever has joined the submission site. Mass submission does NOT work. The alternative correct word to use here is SPAM. You are spamming your own site, not the directories! Google will see you popping all over the internet within days and send a red flag even if in your eyes you are making yourself available by letting the world know about your website. So technically think differently with online directories and offline. Now for the correct method… Even if it’s tempting to submit your site to all directories within hours, refrain from such activity. The whole idea behind submitting to directories is to inform the search engines that you have a new site and it requires indexing. Another point to distinguish before I continue, only submit to directories initially when you set up a new site. If you start submitting to directories lets say for argument sake, 6 months after, it could have a reverse effect. Meaning you could get penalized or de-indexed. Ok… back to site submission. When you submit to directories, besides the obvious link, which clearly displays ‘Add URL’ or ‘Submit your site’, there are a couple of things you should be aware of. Most sites will not let you multiply submit your site to it’s directory, however some will for a nominal fee. Is the nominal fee worth it? If it is worth to multiple submit your site, then look for the Page Rank of the page to which category you are submitting to. It can be tempting as some charge a small fee and submitting consistently to the same directory might not be helpful. Things to watch out for… Ensure you submit your site to the RIGHT category. If you have a website on dogs, do not submit your site under a health category. It will not help. 73 For example… www.abc.com/ is your dog site, the directory you are submitting to is www.123.com/. Your submission will look something like this… www.123.com/pets/ or www.123.com/dogs/. This is the URL and the meta tag for this page will be to do with dogs. Therefore a category listing of your site under dog will be relevant to your site as your site is about dogs. This is theme relevance. The more relevant the category your site is listed under the more weight it will have on your search engine rankings. We can get into a debate about 200 links on a page in a directory is no good for your site, which is true, nevertheless we want to be listed. That’s our aim. Some directory may not have your category, then find the closest match, if there still isn’t one, then don’t submit your site. When you submit your site, it will ask for a couple of things such as URL, site name, description, keywords, email address and reciprocal link. This is the norm however some sites might ask for more. Now for some tricks… Some sites will allow you to enter a keyword as your site name and some won’t. The ones that do, take advantage of them. Some will also automatically pick up your site information by completing your URL, but change them slightly otherwise each submission will be the same. The whole idea is to get different versions of submissions. Your site will look cold if there are 200 directories all with the same information. So be creative and use variations. Don’t stuff the keyword section, only use the top level keywords here. The ones that get the most traffic. Use up to 10 if possible. Submit your site over time to the directories… for example if you have a list of 500 sites, submit to approximately 50 sites in a week, no more. This way you will naturally get listed and will have back links to your site. So over a period of 8 weeks is a good time frame to submit 500 directories. Remember you don’t want to mass submit and get penalized. This is manual submission, however you may also do automated submission. What I mean by this is, there is software available where you can enter your site information into a user interface and it will be saved. Each time you open a directory your information is automatically insert and all you need to do is click on the submit button. You can also on the other hand open an excel spreadsheet, insert the directory URL and copy and paste your information across. Alternatively you can use Roboform effectively for filling in the forms. Also, last but not least you can outsource this, but only allow this with a trusted source. As generally you can get people who will dilute your website by submitting them all in 1 day. Don’t choose these kinds of people as they can kill your website before it takes life. Myth: Submit to Site (URL) Directories and announce your website to the world. Reality: Submit interchangeable descriptions to URL directories with variations in keyword and title formats. If article content can be penalised for duplication, can’t site submission get penalised for duplicate content too? 74 SECTION 2 Method 1 - Mini Sites on Steroids a) Introduction Ok, first we are going to slap your Google Adwords account. When a product gets launched, millions of affiliates ‘flock’ to their Google Adwords accounts or any other PPC account and start advertising. Meaning they bid on keywords to start advertising for the affiliate product in question and start cutting each others throat! Some days you’ll make sales and some you won’t. But regardless you make a sale or not, Google is making money. On each launch your pocket gets emptied, you wait a month and finally you’re an accountant. You take out your calculator, take advertising expense away from the check you finally received. Is it as good as expected? Sometimes yes and sometimes no! But the fact remains that this method requires you to spend money to make money and it JUST got worse with the Google Slap. You need relevant landing pages, meaning in order to get listed high on the right side of the page, your content needs to include the keyword. So effectively you are forced to create each keyword page and still spend on advertising. Double efforts! Now how would you like to see a change? Such as cashing in on a product without spending a penny on advertising?? Does that sound interesting? These are called mini-sites brought back to life and who claimed mini sites were dead? I call them ‘power’ sites. It’s a mini site on steroids. A site that will keep cashing until the product dies! All you need is a website with approximately 6 – 8 pages and you can start cashing in without spending a penny once complete. Why only 6 – 8 pages? Well we are not going to concentrate on any keyword which is NOT directly related to product. We are going to concentrate on the product brand. There’ll be a buzz starting about the next product to launch within the next few weeks. It belongs to a big marketer and it’s going to be crazy. Everybody is going to jump on Google Adwords. But you on the other hand will start cashing in for free. Why just the product name? Let’s say the product is about the latest craze in Google Adsense. Great product! Now there will be affiliates promoting the product, under keywords such as ‘adsense tip’, ‘make money with adsense’, ‘adsense money, ‘ adsense secrets’ and of the likes. Now how many products are there on the internet about making money with Adsense? THOUSANDS!!! Adsense is nothing new and there is tons of information online. Generally people who type these keywords in are generally window shoppers. People who want to check out what Adsense is all about. However a small number will be buyers. So there can be 2,000 people a day typing in make money with adsense, but how many of these actually take out their credit cards and buy? So imagine that… 2,000 people clicking on your Adwords ad and not buying! 75 On the other hand if the person knows or hears about a product brand like ‘Google Snatch’ they know what they are looking for. Therefore the number of searches maybe dramatically less, but the buyers are larger in number. These people are waiting and want to pay. So in order to get the buyers in the truckload to your website, we are going to concentrate on the brand name and we are going to have a complete website in a day as opposed to weeks like many others. So what kind of keywords are we looking at? The ones that hold the product name. PLEASE NOTE: You can also do this without a website as some article directories WILL allow affiliate links within the content you post to them. So you can buy a domain and have it redirected to the affiliate page. Also if you already have a website … create a new category for the affiliate product and insert the following techniques explained below. For example… www.yourname.com or www.yoursite.com. Would be www.yoursite.com/googlesnatch.html ... This has created a new category and now you can add content as structured below. Anyway, I have done an example with the Day Job Killer, authors Chris & Ken. The website is called www.DayJobKillerMaster.com. The website only has 9 pages including the squeeze page. The whole purpose of the power site is to obtain high rankings. Period! And I’m to teach you exactly how it can be done. People who look for a product, want to know more about it. Either they would type the product name or instead would add an extra keyword, such as review, to read what people have to say about it. More keywords are help, scam, ebook or even the product name as 1 word, like dayjobkiller. b) Keywords For Day Job Killer Master I have 8 keywords as followed… day job killer http://www.dayjobkillermaster.com/djk/ I have used djk as abbreviation for day job killer as having a URL that reads … http://www.dayjobkillermaster.com/day-job-killer/, might look obvious of optimization purposes. Therefore don’t get carried away adding more keywords that are not necessary. day job killer review http://www.dayjobkillermaster.com/djk/day-job-killer-review.html I have used day job killer review as the keyword within the url. I used minus signs ( - ) to separate the keywords as the search engines sees the minus sign as a space. There is a big debate about using underscore ( _ ) against the minus sign and as yet the minus sign seems to be performing better. day job killer ebook http://www.dayjobkillermaster.com/djk/day-job-killer-ebook.html day job killer pdf http://www.dayjobkillermaster.com/djk/day-job-killer-pdf.html day job killer scam 76 http://www.dayjobkillermaster.com/djk/day-job-killer-scam.html day job killer help http://www.dayjobkillermaster.com/djk/day-job-killer-help.html dayjobkiller dot com http://www.dayjobkillermaster.com/djk/dayjobkiller-dot-com.html As again you can notice there are no minus signs within the keyword dayjobkiller here as we optimizing it as one word. buy day job killer ebook http://www.dayjobkillermaster.com/djk/buy-day-job-killer-ebook.html The number of searches maybe small but there is a large percentage of buyers. c) Site Structure All you need to do is create 8 pages about the product and no it’s not difficult. Furthermore since it’s only a 9 page website, once Google comes we are going to make sure it caches (lists) ALL pages on the first visit. Take a look at the screenshots below to how it’s done and one for the folders. 77 Ok now I’ll explain what’s happening here… The domain name, http://www.dayjobkillermaster.com, has the brand name in there, i.e. day job killer, plus a benefit also is the brand name as one word, i.e. dayjobkiller. Effectively that is the homepage. So when you select a domain name ensure to have the brand name in there. Now for the pages within the site… http://www.dayjobkillermaster.com/djk/, djk is short for day job killer and it used sparingly throughout the text. Even though there might not be a lot of searches for this keyword, however it is related to the brand name. As you will have also noticed that the main page (http://www.dayjobkillermaster.com) is optimized for day job killer and so is the first page link within the site (http://www.dayjobkillermaster.com/djk/). What I’m trying to do here is get keyword theme related url’s. So you can see that in ever page I have included the keyword. Anyway, once the pages are up, now we move on to the linking structure within the website. Index page has 1 link at the top where it reads Day Job Killer. In the squeeze page there are 4 links going to the main sales page of Day Job Killer (your affiliate link). 78 You can also include an email capture form on the squeeze page if you want to build a list. Click on Day Job Killer at the top and it takes you to folder pages, with links to all pages within the site. 79 Click on each page and the articles appear. Each page there, excluding the folder index page (http://www.dayjobkillermaster.com/djk/) page has a link back to the squeeze page and an affiliate link. Now what happens when the spiders come? They can only do one thing which is to follow the links at the top of the page on to the next page which then has links to all the pages within the site. The spiders have nowhere to go besides follow the links. The reason why the links are at the top is because as the spiders come in on the homepage they can travel to the other pages with ease. Now your pages will get cached (indexed). Looking at http://www.dayjobkillermaster.com/djk/day-job-killer-review.html as well as the other pages, there is a keyword link that goes to the homepage. So when one enters the site from the keyword search … day job killer master … there is only 2 places to go. The squeeze page or the affiliate page. Now in order to get spiders coming to your site naturally, you need to submit to 10 website directories a day (see appendix for list of website submission directories). These will get the spiders to your site. Ensure this is your first step and submit to them until you run out of places to submit. Next each article needs to be spun 2-3 time and these also need to be submitted to article directories (see appendix for list of article directories). Submit to 10 directories every day. You can be tempted to submit them all in one go but this will raise a red flag as a new site is getting a lot of attention too soon. 80 Once the submission to all website and article directories is complete, jobs done! As soon as your website is cached by Google, you start making money. Now if for example you already have an existing site as explained earlier, it would be as followed… www.yoursite.com Your newly inserted folder category is djk … thus becoming… www.yoursite.com/djk/ day job killer review http://www.yoursite.com/djk/day-job-killer-review.html day job killer ebook http://www.yoursite.com/djk/day-job-killer-ebook.html day job killer pdf http://www.yoursite.com/djk/day-job-killer-pdf.html day job killer scam http://www.yoursite.com/djk/day-job-killer-scam.html day job killer help http://www.yoursite.com/djk/day-job-killer-help.html dayjobkiller dot com http://www.yoursite.com/djk/dayjobkiller-dot-com.html buy day job killer ebook http://www.yoursite.com/djk/buy-day-job-killer-ebook.html Now when a product brand name cools down after launch, you can then start targeting other converting keywords such as … easy ways to make money free hit and traffic free internet traffic free site advertising free to advertise free traffic free web traffic increase web traffic free make money fast money from home ways to make money These are keywords which are in direct relation to Google Snatch. There is a bigger list here… http://www.googlesnatch.com/keywords/ Start creating content and submitting for these keywords next. 81 d) Site Submission Ok, now for some examples of various versions of site submission details. These are the ones I’ve used, so you can see what I’ve done. SET 1 Title Day Job Killer Description The #1 affiliate marketing guide? Day Job Killer, the only e-book that generates income like crazy on ClickBank? Or is it a load of baloney? Find out the truth, and do it now... Keywords day job killer, day job killer review, dayjobkiller, djk, project x, affiliate project x, affiliate marketing, click bank, affiliate, guru SET 2 Title Day Job Killer Review Description Day Job Killer Review is the number 1 affiliate marketing e-book that generates income like crazy on ClickBank? Discover proof of my earnings which exceeds $1 million dollars. Find out the whole truth. Keywords day job killer review, affiliate marketing, dayjobkiller, day job killer, djk, project x, affiliate project x, day job killer review, click bank, affiliate, guru, google SET 3 Title Day Job Killer eBook Description Day Job Killer eBook is creating over night riches for absolute newbies. The $1 million dollar ClickBank account will prove it all. This is where affiliate marketing is taken to the next level! Find out how to beat the gurus at their own game. Keywords day job killer ebook, million dollars, day job killer review, dayjobkiller, djk, project x, day job killer, affiliate project x, affiliate marketing, click bank, affiliate, google SET 4 Title Day Job Killer Description 82 Day Job Killer enters a new era of affiliate marketing. From the producer of Affiliate Project X and Adwords Miracle, the next level in cashing on Clickbank. Keywords day job killer, djk, adwords miracle, affiliate project x, affiliate marketing, clickbank, click bank, affiliate, guru, google SET 5 Title Day Job Killer Description Day Job Killer, the #1 next level to affiliate marketing? From the creator of Adwords Miracle and Affiliate Project X, Chris McNeeney. Does the ebook live up to it’s expectations? Conquer ClickBank! Keywords day job killer, project x, affiliate project x, adwords miracle, google adwords miracle, chris mcneeney, affiliate marketing, clickbank, affiliate, ebook I kept Day Job Killer as the title throughout so that I can gain as many main keyword links as possible. Also looking at the descriptions I have changed them using the main keyword including theme related ones. Keywords are changed in places to make it look unique. These were submitted 10 times everyday to directories listed in the appendix. Some will get accepted and some won’t depending on their submission criteria. e) Content Creation As mentioned before we should not submit the original article to article directories. This will help avoid duplicate content. So I’m going to show you some real spinned (re-created) articles for Day Job Killer Master. Article Spins = Recreation of an article in a different format. The content is more or less the same however is different in terms of paragraph and sentence structure. This is to make the content of the original article somewhat different. The keyword we are looking at is ‘day job killer review’ http://www.dayjobkillermaster.com/djk/day-job-killer-review.html - original article. Day Job Killer Review This “Day Job Killer” review is going to try to offer you a clear view of the informational product that has the aforementioned name. Does the Day Job Killer ebook live up to its’ hype or is it just another one of those thousands of informational products that doesn’t distinguish itself with anything special? 83 And right from the start, you should know a simple thing: this ebook is unlike any other affiliate marketing secret-breaking money-bringing informational product out there. That’s because it strays away from classic formula that we know all too well. And by this I mean throwing a book full of affiliate links that delivers nothing more than pieces of information we have been aware of prior to the buying of the book also. After all, what are the main ingredients that make you successful, not only in the online marketing industry? Commitment, wit, devotion, yes, those are the ones and a few more others. But do we need tens of ebooks and hundreds of not thousands of dollars spent on products that tell us the same thing? I think we all got tired of that. So, let’s get back to the first question: what does the Day Job Killer ebook offer that’s so revolutionary and worthy of purchase? Is it some secret technique? Is it some blueprint of success? Is it both? If we are to refer to some secret technique, it’s a yes and no at the same time. The book doesn’t present some techniques that have never been seen before, it just presents them in a different light. What you can take as a guarantee is that the way in which you will be encouraged to implement these well-known but apparently so under-used techniques is a revolutionary one. Then, there are also some very good straight to the point affiliate marketing techniques that you were probably unaware of. Well, they are all here. In an easy to use guide, you will have the opportunity to use them in your own business. The ebook consist of 6 methods designed to rock your world entirely. Given the fact that the author is a well established one, you are guaranteed high-quality in every aspect of this book. Although some people might be upset that it doesn’t come in a video format, it has already sold in several thousands of copies. So, the author knows exactly what he is doing. Although I am going to leave you the pleasure of discovering the specifics of the book, I can tell you one thing: don’t be afraid to try it. The truth is that this book is new, different, efficient and many people have already started getting the rewards of using the Day Job Killer. Now for the 5 spin versions… Day Job Killer Review – version 1 DAY JOB KILLER REVIEW This “Day Job Killer” review is going to give you a clear understanding of this informational product that has the aforementioned name. Is the Day Job Killer e-book living up to its’ expectations or is it just another common informational product, without anything new to offer to its readers? First thing you should know a simple one: this e-book doesn’t resemble any other affiliate marketing innovative cash-bringing informational product there is. The thing is it doesn’t follow the classic methods that everybody is acquainted with by now. I’m talking about throwing a book full of affiliate links that delivers no pieces of information we haven’t been aware of before the acquisition of the book also. Ask yourself: what should you do in order to become successful in the online marketing industry? Well, just like in every other field, you need commitment, wit, devotion, and a few more others. 84 But there are tens, hundreds of e-books that cost lots of money that actually tell us the same old thing. Do we need those? I think we all got tired of that. Going back to the first question: what is so innovative about this Day Job Killer e-book and is it worthy of purchase? Can we find there some secret methods to apply? Is it some sort of recipe for success? If we are talking about some new techniques, the answer is a yes and no at the same time. The product doesn’t come up with some tricks and methods that have never been seen before, it just makes you see them from a new point of view. What you can take for granted is that the way in which you will be encouraged to use these well-known but seemingly so under-used techniques is a revolutionary one. Also, the book sheds new light on some very good straight to the point affiliate marketing techniques that you probably didn’t know about. You can find all of that here. In a well structured guide, you will be able to implement them in your own business. The product contains 6 methods designed to radically change your approach in online marketing. Knowing that the author is a well established one, the high-quality in every aspect of this book is a guarantee. Some might not be pleased of the fact that it doesn’t come in a video format, but the fact is it has already sold in thousands of copies. So, the author knows exactly what he is doing. I’ll leave you the pleasure of discovering the specifics of the book, but I want to tell you this: don’t be afraid to try it. This book is new, different, efficient and many people have already started getting their rewards after using the Day Job Killer. Day Job Killer Review – version 2 DAY JOB KILLER REVIEW This “Day Job Killer” review is going to try to offer you a clear view of the informational product that has the aforementioned name. Does the Day Job Killer ebook live up to its’ hype or is it just another one of those thousands of informational products that doesn’t distinguish itself with anything special? Before anything else, hear this: this product doesn’t resemble at all the others available on the market, trivial products that fill your dreams with visions of welfare and money-making over night. Why? Because it doesn’t follow the same line the others do. It does certainly not try to fill your head with the same information that you already know too well, information that you can easily find by yourself by browsing the net. After all, what are the main ingredients that make you successful, not only in the online marketing industry? Commitment, wit, devotion, yes, those are the ones and a few more others. But do we need tens of ebooks and hundreds of not thousands of dollars spent on products that tell us the same thing? I think we all got tired of that. So, let’s return to the first question: what does the Day Job Killer ebook offer that’s so revolutionary and worthy of purchase? Is it some secret technique? Is it some recipe for success? Is it both? If we are talking about secret strategies, it’s both a yes and a no. This ebook is not the one to offer marketing methods that have never been heard of before, it takes the old ones and utterly transforms them before your very eyes. And you can be absolutely confident that you will be taught to use those techniques in an astonishing new way. 85 Then, there are also some very good straight to the point affiliate marketing techniques that you were probably unaware of. Well, they are all here. In an easy to use guide, you will have the opportunity to use them in your own business. The ebook is structured in 6 chapters designed to rock your world entirely. Knowing that that the writer is a well established one, you are guaranteed high-quality in every aspect of this book. Although some people might be upset that it doesn’t come in a video format, it has already sold in several thousands of copies. So, the author knows exactly what he is doing. I’m not going to tell you anything more than this about this amazing product, but I will suggest this: don’t hesitate to try it. The simple facts are that the ebook is innovative, unorthodox, productive and too many bought it and tried it already. You will thank me loads after you do purchase the Day Job Killer. Day Job Killer Review – version 3 DAY JOB KILLER REVIEW This “Day Job Killer” review will give you a better understanding of the revolutionary product that goes by this name. I don’t know if you’ve heard of this pretty new ebook before, but it has a pretty big hype going on around it. But does it live up to it and deliver real high quality information? Before anything else, hear this: this product doesn’t resemble at all the others available on the market, trivial products that fill your dreams with visions of welfare and money-making over night. Why? Because it doesn’t follow the same line the others do. It does certainly not try to fill your head with the same information that you already know too well, information that you can easily find by yourself by browsing the net. We all know that it takes a lot of commitment and dedication to make a business grow. We all know that we indeed need at least a small amount of money to begin with. Even more, it’s only obvious that we are going to need to build a website which attracts as many visitors as possible. What we don’t know is what kind of tactic will really yield results Coming back to the initial question, let’s see why the Day Job Killer book is considered by many a breakthrough and what makes it so appealing? What are its secrets and how can its reader make a good use of it? Secret strategies? This ebook is not the one to offer marketing methods that have never been heard of before, it takes the old ones and utterly transforms them before your very eyes. And you can be absolutely confident that you will be taught to use those techniques in an astonishing new way. Then, there are also some very good straight to the point affiliate marketing techniques that you were probably unaware of. Well, they are all here. In an easy to use guide, you will have the opportunity to use them in your own business. The ebook is structured in 6 chapters designed to rock your world entirely. Knowing that that the writer is a well established one, you are guaranteed high-quality in every aspect of this book. Although some people might be upset that it doesn’t come in a video format, it has already sold in several thousands of copies. So, the author knows exactly what he is doing. I’m not going to tell you anything more than this about this amazing product, but I will suggest this: don’t hesitate to try it. The simple facts are that the ebook is innovative, unorthodox, 86 productive and too many bought it and tried it already. You will thank me loads after you do purchase the Day Job Killer. Day Job Killer Review – version 4 DAY JOB KILLER REVIEW This “Day Job Killer” review will give you a better understanding of what this informational product is all about. We will try to answer these questions: does the Day Job Killer ebook really deliver or is it no different from the tons of other ebooks that talk about affiliate marketing? Why is there such a big hype around this one? To begin with, here’s a true statement: this ebook has nothing to do with the other products that promise the moon and the stars for its readers in the world of internet business. The reason? The book smashes through all the routines and classic methods that we all know already. It doesn’t just throw some links your way, which by the way only offer only weak information about things you have learned about before; this book will shake the very foundations of online business. You probably know the main ingredients for success that apply in this field but frankly in all businesses. Commitment, cunningness, dedication – can’t do without them and some others. But it’s come to a point when we pay lots of money for products that don’t satisfy our needs, and I for one, I’m getting annoyed of that. So, let’s rewind to the initial question: why is the Day Job Killer ebook considered so revolutionary and why is it worthy of purchase? Is it some hidden strategies? Is it some recipe for making money? Is it both? If we are to talk about some secret methods, it’s a yes and no at the same time. The product doesn’t give you some techniques that are totally innovative, but it transforms the old ones, using a new point of view. What you can take for granted is that the way in which you will be taught to use these known but seemingly so under-used techniques is a ground-breaking one. Then, you will learn about some very good straight to the point affiliate marketing strategies that you probably did not know about. There’s nothing missing in the book. In an easy to use guide, you will have the chance to use them in your own business. The ebook is structured in 6 topics designed to change your approach. And knowing that the writer is respected in the business, you are sure to get high-quality in every aspect of this book. Even if it lacks a video format, it has already sold in several thousands of copies. So, the author knows exactly what he is doing. Although I am going to leave you the pleasure of uncovering the details of the ebook, I will advice one thing: don’t be afraid to try it. Fact is that this book is new, radical, efficient and many readers have already started getting the rewards of applying the Day Job Killer techniques. Day Job Killer Review – version 5 A REVIEW OF THE DAY JOB KILLER This “Day Job Killer” review will bring you the necessary information about this new informational product and it will make you see why it has become so popular. We will explain why does the Day 87 Job Killer ebook manage to live up to its’ expectations and how does it distinguish itself from the trivial books out there. Prepare to get a hold on a book that is unlike any other affiliate marketing secret-breaking moneybringing informational product out there, astonishing its readers with radical points of view that can ultimately change a man’s life. It manages to break away from the over-used ideas and techniques that nowadays everybody is familiar with. Many authors just fill their books with hundreds of affiliate links that help you with absolutely nothing. They bring forth general truths like ‘You need commitment, devotion, perseverance, and you have to be clever. Sometimes a little luck is needed’. Well, it’s true, but I think we all know that already. Why writing a book about that and making people pay for it? Is there really such a big need for millions of products that all say the exact same stuff? No way! Let’s see why is the Day Job Killer ebook considered a revolutionary piece of work, and why people flock to buy it? Does it offer like a secret new technique? If we are to refer to some secret technique, the answer is both yes and no. The methods described in it have been used before, but the perspective is totally new. What you can be sure of is that the style in which the book suggests to use these well-known but apparently so under-used techniques is a revolutionary one. Then, you will also read about some very rare affiliate marketing techniques that few people know about. You will find all of that there. In an easy to use guide, you will have the opportunity to successfully use them in your own business. The ebook consists of 6 topics that will change your world completely. Given the fact that the author’s name is quite respected, you are guaranteed high-quality in every aspect of this book. Even if some readers won’t like the idea that it doesn’t come in a video format, thousands of copies have already been sold. That’s how you know that the author knows exactly what he is doing. Of course, I will leave you the pleasure of discovering the details, but I suggest you shouldn’t be afraid to try it. The truth is that this book is original, genuine, professional and many people have already started making money online using the Day Job Killer. I have shown you 5 spins, however depending on your market, some directories won’t have your category. You can create 2 or 3 spins depending where you can submit. There are over 1,000 article directories, however not all will accept your article as it needs to be entered in the relevant category. f) Article Submission These articles were submitted every 3 days, meaning… version 1 is submitted on day 1, version 2 on day 4, version 3 on day 7. And you can keep repeating the cycle, until submission to all article directories are complete. The work involved may look long and time consuming, nevertheless it isn’t. I completed the site within a day including the spin articles. So less than a days work is better than spending $100 a day on Adwords. Each click from your Google ad is costing you money. Each click on your article is costing you nothing. 88 g) Mini Site Creation Blueprint Market & Keyword Research Market research isn’t critical here as we know what the product is and we mainly need the brand name. With mini-sites you want to concentrate on about 6-8 keywords. Generally with the following add ons… brand product brand product review Buy + brand product brand product + ebook brand product + pdf brand product + help brand product + scam (brandproduct) as one word These are generic and can be extended, but these are the main keywords Create site structure (folders) From your structured keywords, create your folder for your website. Each level (main menu) has a folder. Plus there can be more folders within the folders. FTP them, meaning upload them to the internet. Find all level keywords Take a look at all the keywords for your market. These all should be your main keywords and should include the product brand. Create keyword squeeze page for homepage Create a squeeze page or information/referral page, include all keywords if possible. Ensure it makes sense. Template design Design the template for your site. Make it similar to the main product site. Do NOT copy the site, use creativity to blend in. Even though you are selling an affiliate product does not mean they will allow everything you copy from them. It’s their hard work, so respect that. Edit the template so that it’s not a duplicate of the other hundreds being created. Create and upload content to site (See Content Blueprint in Bonus Section) Once site template is created, create content pages for your site and make them live on the internet. Site submission to directories (See Site Submission Blueprint in Bonus Section) Now its time to submit your site to website directories (see appendix). This is to let the world know, you’re in business. Spin each content page (See Content Blueprint in Bonus Section) Spin each content article 2-3 times to get variations or even create them from scratch, whichever is easier. 89 Site indexed The site should start getting indexed in a day. But remember when you start checking if you are indexed, some results won’t show until days later. Don’t do any guesswork here. Ensure you can physically see that you are indexed by Google. Yahoo and MSN won’t have a problem picking you up. You will see results with them in days. Submit to article directories (See Article Directory Blueprint in Bonus Section) Submit the spin content articles to directories. Never submit the original articles from your site. But if you do, by accident, then ensure your page is indexed first. 90 h) Mini Site Creation Flowchart 91 i) Quick Click Bank Action Plan (affiliate products) Find several affiliate products on Clickbank that people are still buying. Search the top 20 listed on ‘each’ category, the ones that have good gravity. Don’t forget this … everyone is trying to promote ‘Marketing & Ads’ section products. Look at the other categories too. People in the other categories don’t have the slightest clue how to monetize effectively using the free click formula that is exposed within this book. They are busy using Adwords!!! Now just like I did for Day Job Killer, find a product, create the content and submit. Follow the Mini Site blueprint for each product you find. Google Snatch is also listed. But I’m going to make your life easier. I have the content written for you already and all you need to do is spin and submit them with your link, that’s ALL! Visit http://www.GoogleSnatch.com/content/ The same principle applies to any product you choose as an affiliate on Clickbank. Find the keywords, generally supplied by affiliate program Create squeeze page Create and upload content to site (See Content Blueprint in Bonus Section) Site submission to directories (See Site Submission Blueprint in Bonus Section) Spin each content page (See Content Blueprint in Bonus Section) Submit to article directories (See Article Directory Blueprint in Bonus Section) Repeat over and over again using different keywords and different affiliate products also. 92 SECTION 3 Method 2 – Market/Niche Domination a) Introduction I’ve entered several niches before and worked my butt off getting traffic and believe me at the unknown how method, I failed miserably and can understand your grief about traffic generation if you fell into that trap. Is it possible to dominate a niche? I’ll let you answer that! I do all this by simple research, which then leads to building the site with content. I honestly can go after any market I want and you should be in that position too after reading this book. Tip: 95% of the people in your competition are NOT content aware! To my amazement, dominating a niche is so simple, that after reading this book, I wouldn’t be surprised if you went after hundreds of niches. As this method works over and over again. Let me give you an example. I have a website in the legal market as you already have discovered… www.100percent-compensation.co.uk. 6-9 months ago I was doing good on MSN and Yahoo. But the main traffic driver was Google. So I stepped away from my old strategy and worked on Google. I understood the requirements finally with Google and I went away and re-did my whole site. I mean I physically had to change all the structure of my site (www.100percentcompensation.co.uk) to my new profound method. I understood to believe that MSN and Yahoo will soon follow Google’s intelligent indexing method and got cracking on the site. Now I’m giving you the full blueprint to this method, so here I’ll be brief to what happened. The main keyword gets about 42,000 searches a day. Now many will look at this figure and understand, impossible! I would be too if I was in your shoes, but you’ll start wearing my shoes soon. So in essence the 3 keywords in total gathered about just under 100,000 searches a day. Let me show you how competitive this market is … I get emails like this all the time but this is a recent one. Hi Latif, I work with solicitors in (xx state xx) to get them an online presence. Currently we are targeting the (X Legal X) market and your site fits the bill. I have some questions if you don't mind: 1) 2) 3) 4) Are you getting many enquiries through the website? How are you currently promoting the site? Do you use Google Adwords? If so, did it work? Would you be interested in selling or maybe we can work together? Kind Regards. I have eliminated his name for security reasons. But anyway… 93 Can you see the level of interest? 1) Am I getting many enquiries? Stupid question as he found me through Google 2) FREE click formula 3) Did once upon a time! The last question ‘would I be interested in selling my site?’ Anyway … what kind of power will this have on you knowing that people, companies and businesses are after your website? So what I’m saying is… anything is possible on the internet! b) Niche Shake UP! Everyone will understand and believe, thanks to some ‘gurus’ and I won’t mention their names, that going for the main keywords in a niche, which has about 5,000 searches a month is the best solution. Now I can laugh in their face and let you in on a couple of findings. Let’s look at a niche, golf for argument sake as all of you will know what I’m talking about. Golf gets approximately 20,000 searches a day by people looking for information about golf. True? I understand this to be highly incorrect. Here’s why… Number 1: Are these customers? Number 2: Are these competitors? It’s simple. In a market or niche, how many webmasters do market research and search for the keyword golf? How many people (customers) search for the product or service like golf? So in essence I always divide the number by 2, depending on the market. For my legal market, the 42,000, I would guess, it would be less than a 1/3. Simply because as it’s being the number 1 keyword in the industry 2 things happen. The webmaster will create articles, blog posts or whatever for the main keyword, then often go back to Google and google in the main keyword. How many of us do that? So the figure you get from the keyword tools are not all customers or potential ones. You’ll have to estimate yourself and take out the garbage. Now I don’t know the golf market but can probably estimate less than half of the figures are potential customers. So always remember this point when you do keyword research, the number that the keyword tool brings back is NOT potential customers. You’ll need to eliminate the webmasters and your competitor searches too. I hope that clears some figures your gurus tell you. Ok, before I forget, I’ll talk about this wonderful theory that some gurus tell you about niche markets. They will talk about a niche market to their list and gives them an opportunity to get in on the action. Let’s take this in 2 phases, month 1 and month 2. Your guru tells you about a niche and you start your market/keyword research. So the subscriber on the email list, the ones who keeps up-to-date with their gurus regardless, get started. Now every list is not 100% profitable as we have lay-abouts on them. So month 1 the eager ones do the research and get in on the action. Now we have hundreds of people going after this single niche. 94 Now the first month, there’s about 10,000 searches. Now, the less eager subscribers finally open their email and do their keyword research the following month. Now this month there’s 45,000 searches. Wow! To them it looks like a very profitable market and go crazy getting the niche set up, not realizing that hundred of searches were done by the eager people on the list the previous month. Now can you see what just happened? If the market all of a sudden jumps in the hundreds, the search results are not correct or true. Now I’m not saying do research, the first month, the second and the third to get a clear picture of the niche. Just be smart to how you approach a market. You want to stay clear of competitor search and the actual customer search. c) Beating The BIG Boys! Is it possible to beat the big boys at their own game? I can answer this but I would scare you. So I’m going to let you be the judge of that. I’m going to use 2 very large well known websites to give my example. www.autotrader.com and www.ebay.com. What we all know about these sites, is that, they are popular and turns over millions of dollars. Everyone’s heard of these sites, so you can go straight to the URL address bar and insert the domain name. Autotrader and eBay are companies with popular brand names who spend millions of dollars on advertising. People DON’T need to use the search engines like Google, Yahoo or MSN to find them, they know them. Many people looking for a car will go straight to www.autotrader.com or if they’re looking for a bargain will go to www.ebay.com. Are you getting the picture as yet? Ok, let go deeper… Since the PS3 came out, many people would have been to the shops without luck, came home and searched on the internet. They Google search the product and still couldn’t be found anywhere without joining a backorder queue. Then, they think of eBay and search for it. They find it. They buy it. Can you see what happened here? eBay didn’t come up in the search engine top ranks. Type any product you want that eBay lists, does it appear on the 1st page of Google? Not one! So think about it. You can dominate any niche you want and compete with the big boys. Next example, you want to buy a car, a Honda Accord. Search on Google, can you see Autotrader anywhere? Didn’t think so! Brand names are expensive but keywords are free. Find the market you want to dominate and beat it regardless how much money is spent on the brand name. Let them live off the million dollar advertising campaigns on brand name and you can live off the top search keywords in the industry for free. 95 They even pump a lot of money on Google Adwords for keywords that are literally paid off in mere seconds due to the scale of advertising they do. The BIG corps have up to 9 figures to spend on advertising. What’s your budget? Now as I was saying earlier… Is it possible to beat the big boys at their own game? ;) My example: www.100percent-compensation.co.uk, who is my BIGGEST competitors, the ones with the money? Have you heard of ‘The AA’ or ‘RAC’? The 2 largest car recovery firms in the UK! The ones that patrol the motorways, in either a yellow or orange van. Well check on the search engines and you will discover I physically leave them standing. These guys are spending millions of pounds on brand (i.e. RAC & AA) advertising and I spend zilch to get the lion’s share online. 96 d) Ranked Within 60 Minutes Challenge Here’s something you’ve been craving for… getting ranked within 60 minutes. No hocus pocus … just plain and simple. When we submit to article directories the good ones have PR 6 and above! Theses sites have pulling power to when Google spiders visits their site. Meaning since Google regularly visits high PR sites, they re-cache (re-index) the entire page. So when you post an article on a high PR site, the chances are that you will extract Google spiders from the high PR site to yours. For example… You post an article to a directory site, Google visits it, crawls it and follows the links. Since you have a new (article) entry, Google will catch you on that page. So basically you can practically have your page cached within 60 minutes, depending on when Google is visiting. Nobody knows exactly when Google visits and that’s the only problem. However with high PR sites, it visits very regularly. Send out your content to these high PR (articles directory) sites and get index faster than ever, so there’s no need to pay these SEO firms an absurd amount of money JUST to get listed in the engines. Take Note: When you create a page, upload it. Write down the date somewhere to keep a record. On that same day, submit to several top article directories with your articles (there’s a list in the appendix). Check the next day to see if you are indexed. If not wait the next day and then the next. You see Google doesn’t update their servers quickly enough to capture the new data online. However once you can see you are cached (indexed), you will notice that your page was indexed several days ago when you originally created the page. Now look at the date you created the page and compare it to when you were indexed. 97 e) Profiting in 15 minutes According to the master, Google, you can set up campaigns and have the world flocking to your site within 15 minutes. However … has the master clearly explained the work involved before the world sees your ad? Google is exclusively using ONE word and spreading the message worldwide … RELEVANCE! A page needs to be relevant to the keyword you are bidding for. It’s true that since Google Slap, Adwords costs have skyrocketed. So what are the chances to succeed on a zero budget? Google has changed their “Quality Score” standards to take out the garbage where people are trying to make a quick buck, i.e. having one page and bidding for thousands of keywords which are irrelevant to the page. Google has mainly pointed out ONE thing and it needs to be embedded in everyone’s mind especially people who are using Adwords. Each page needs to be relevant to the keyword you are bidding for which ultimately leads to having the title, description and content of the landing page relevant, i.e. to the keyword. So in effect now you MUST create and build pages that provide information to the end-user (Google searchers) per keyword as each page needs to be unique. Unique to the matter that it is NOT identical or similar to another page or site! Which concludes to … a page needs to be created PER keyword in order to be placed high according to the updated version of Google’s “Quality Score” standards! Ultimately Google is helping you indirectly to improve your site by providing relevant content and landing pages to the end user, quality in the matter of content like articles, reports, news, press release or even blog posts as opposed to a 4 line landing page requesting a name and email address. AND at the same time is building its’ own credibility as a search engine! This now brings the Google Slap head to head with Google Snatch which ultimately helps to rank high in the organic results. The only main difference you will find between the two is that according to the Google Slap you need to create a content page (landing page) which is keyword specific and you pay per click. Where with Google Snatch you don’t! Plus through the placement of your site on the free search engine listing you’ll also be able to attract more and better targeted traffic. Content is in ONE word adored by Google, plus by distributing your quality content you also gain relevant back links and that is TWO thumbs up from Google. Research has also shown that people who have provided relevant content on Google Adwords are not being affected by the Slap as they are following the correct guideline of providing relevant content to the end-user per keyword. Thus they are still paying per click. Now for the 15 minute world exposure… Before your ad is shown by Adwords, it still requires the preparation work. Meaning you need to gather the keywords you want to target, create the content and then finally have your page(s) seen by thousands ONCE the groundwork is done. So let’s say for example you want to target 10 keywords, you will need to create 10 content pages otherwise Google will slap you. So you could say this would take an hour or 2. 98 Once this is accomplished, your campaign activates and your site will be shown after 15 minutes. In total 2 hours and 15 minutes. Each person that clicks on your ad, you will fulfill the bill at the end of the month. Or you can create your pages, distribute them and can have your site seen by thousands if not more than a Google Adwords ad placement. As your content gets distributed like wildfire IF it provides relevant, quality content! PLEASE NOTE: Not only will you be placed on Google you will also be placed on thousands of other sites that like your content. So in effect your exposure compare to Adwords is exponential. What this means… You content is place on Google AND is placed on hundreds of other sites that like your content. Google works hard to give the best relevant search results and so do the other search engines, however Google dominates. Now to get on to these HIGH PR sites, paying for a link is expensive, occasionally very expensive! It can cost anything up to $5,000 a month depending on the advertisement placement. Are you going to BUY an advertisement? NO! Instead we’re giving them content. You CAN advertise and fork out a lot of money. However don't forget, an advertisement can be noticed a mile off. Where content on an authority site is WORTH reading! About.com, is an authority site, with a PR7. It's within the top 100 sites visited worldwide according to Alexa.com. So this in effect means a TRUCKLOAD of visitors. If you learn to get listed there, you will reap thousands of visitors literally within seconds. So as you can now understand, not only will you get visitors from Google, you will also individually get visitors from article directory sites. This is something that millions of people don't ever understand, so let me explain. If we have one website and 100 keyword pages, how many times will we appear on Google? 100 exactly! For sure we can't get more than that as we only have 100 pages of our site listed. They will appear on Google, Yahoo, MSN and let's say another 10 search engines. In total 13 search engines will have your pages listed. Now that in effect will show your pages 1,300 times on the internet! Are you following? Did you ever think about it this way? 13 search engines equals being listed in 1,300 places for 100 pages? Anyway, the more search engines pick you up the better chance your prospect will find you. Don't take this half-heartedly as SEO means... Search engine optimization (SEO) just means your website being accessible to the search engines to improve the chances that search engines will serve your site when your potential customers type in a specific search term. 99 So we're not becoming SEO experts, we want to become visitor experts or for that matter traffic experts. Now visitors are the ones that fill your pockets and USE not only search engines but ALSO content directory sites. The more the visitors from different areas of the internet, the more chance of you making more money... right? Now article directories are rising in numbers every minute and don't forget that the webmasters of these sites are doing exactly what you're doing. Bringing customers to their sites that can click on their ads, thus to make money. They have a huge advantage as visitors are flocking in large numbers to these sites as people come online to find solutions. These people are in other words potential customers. These potential customers then become customers IF their need is fill. Everyone uses the internet one way or another to find a solution to their problem. There are many ways we can leverage our efforts with article directories. Here's one... they can use content from your site with a link back to your site for further information. So imagine this... Visitor finds your 'content' on an article directory, clicks through the link, ends up on your site and then buys. Now you have 1,301 pages of content on the internet! Another advantage? You've also gained yourself a backlink without begging or several for that matter. So how do you leverage? What if 1,000 directories have YOUR content on their site? Will that equate to an EXTRA 1,000 pages of content from your site? In conclusion… The same amount of leg work is involved in using Adwords and the Snatch methods… the only difference is, you pay Google to display your ads if you use Adwords. With Google Snatch the methods are FREE, free clicks as once your content goes live, it will remain and bring you customers regardless. So which provides more value to your pocket? Content (landing page) that you pay on Adwords or content that you NEVER need to pay for, ever? On a clear mindset the methods in Google Snatch clearly outperform Adwords because regardless of the number of clicks whether from your competitors, happy clickers or actual customers, you don’t pay a single penny. 100 f) Make Money Without A Website Some people I understand have problems creating websites or don’t have the skill or expertise to build one. In general it is good to learn the basics however if you don’t have time or don’t want to learn some skills then you can either have one made for cheap dollars. Or you can alternatively use your affiliate link or hide it by using a domain redirect. You can get a quick and cheap website done from places like Guru.com or Elance.com. However be aware that for a mini-site you don’t need something absolutely fantastic. For an average site you can post a listing and get one created for less than $100 depending on who you find. So remember, if you have time to build a website then learn some basics as it is the way forward. Now I’ll tell you about affiliate linking promotion and then domain forwarding (masking). When you create content you can place your affiliate ID in the links. For example take a look at http://www.dayjobkillermaster.com/djk/day-job-killer-review.html. Look at the bottom there is an affiliate link. Now if you don’t have a website, what you can do is create content and distribute it to article directories with a link back to your site or even directly to the affiliate site. Some directories accept affiliate links and some don’t. However there is a way around this. What you can do is create content and have your affiliate link in place such as http://xxxxxx.gsnatch.hop.clickbank.net, where xxxxxx is your Clickbank ID (nickname). That’s one way! This method can be applied to different affiliate products you want to promote but to get over the affiliate linking problem you can mask your link. Below are 2 domain register sites which I have included step by step methods to do so. Domain Forwarding Using NameCheap.com » Visit www.namecheap.com to create a NameCheap account, choose your domain and follow the instructions step by step. Once you have purchased your domain name… do the following... » At the top menu it reads... Member Home, click that and it will bring your account summary including domain names purchased. » Under 'Account Information' click on 'View' next to the first line where it reads 'Number of domains in your account'. » This will bring up your list of domains. There is a checkbox next to each domain name. Check the box for the domain you want forwarding to Google Snatch and click 'Edit Selected'. » Now on the left menu look for 'URL Forwarding' which will be a quarter of the page down and click it. » Now insert the affiliate URL into both of the boxes provided named 'FORWARD URL'. » On the right there are 2 types of ‘REDIRECT TYPES’ … the first one should be 'URL Frame' and the second one is 'URL Redirect' then click 'Save Changes' (Blue Button) » To check if it is working... type your domain name (www.your-domain-name.com) in the address bar and this should bring up your affiliate link site on your domain name. 101 Domain Forwarding Using GoDaddy.com » Visit www.godaddy.com, to create a GoDaddy account, choose your domain and follow the instructions step by step. Once you have purchased your domain name… do the following... » At the top menu it reads... Domains (scroll your mouse over it), it will drop down a menu. Click on 'My Domain Names' . » This will bring up your list of domains. In the left menu, the second option reads 'Domain Forwarding' Click that. » Now select the domain you want to forward to the Google Snatch website then in the top menu in between 'Renew' and 'Contact' there is 'Forward'. Click on it. » At present it is selected as Disable. Check the box 'Enables' and now insert the affiliate URL into the box provided named 'Forward To'. » Below that in 'Redirect Type' check the box '301 Moved Permanently'. Then click OK. » To check if it is working... type your domain name (www.your-domain-name.com) in the address bar and this should bring up your affiliate link site on your domain name. If you use a different domain registrar then the techniques are more or less similar. This domain forwarding method will hide your affiliate link and have more of your content accepted in directories. So the whole idea is, if you can afford a domain (highly recommended), costing about $8 PER YEAR, have it masked and redirect your affiliate commission there. So for each affiliate product you promote you can have a domain masked per product or service. If you are an affiliate of a site that DOES NOT allow you to change the content of the site BUT only allows you to direct traffic to it… here is a solution. They should initially give you a set of converting keywords to target like I have supplied my affiliates at http://www.googlesnatch.com/keywords/ Then what you can do is create content using those keywords and distribute it accordingly to content (article) directories using the blueprints with a backlink (can either be your affiliate ID or masked domain name). This is what your back link look like on an article directory if you are promoting Google Snatch… <a target="_blank" href="http://xxxxxx.gsnatch.hop.clickbank.net">Google Snatch</a> Where xxxxxx is your Clickbank ID (nickname)! Or if you have masked your affiliate ID, it becomes… <a target="_blank" href="http://www.your-masked-domain-name.com">Google Snatch</a> It’s the same application if you are promoting as an affiliate for another internet business. <a target="_blank" href="http://www.your-affiliate-link-supplied-by-the-business-you-arepromoting.com">Affiliate Product Keyword(s)</a> Or if you have masked your affiliate ID, it becomes… 102 <a target="_blank" href="http://www.your-masked-domain-name.com">Affiliate Product Keyword(s)</a> In conclusion… Instead of having an affiliate link such as… http://xxxxxx.gsnatch.hop.clickbank.net, you can buy a domain and redirect it. This way it hides the affiliate link AND more websites accept domains rather than affiliate links. So in effect www.your-domain.com would be better looking than http://xxxxxx.gsnatch.hop.clickbank.net. Build a site if you can or have one created or alternatively buy a domain to redirect it to your affiliate link. Last but not least you CAN simply use your affiliate link as is. It’s your choice! 103 g) Horse Racing Niche This is a website I created from scratch as it was suggest. www.horseracingmaster.com. I don’t fully concentrate my efforts on this site, however was purposefully created to show you the structure. As many people tend to haphazardly create sites without being consistent. I have used the Power Site strategy, but on a BIGGER scale. Being in a niche is no different to owning a mini site, but on a bigger scale with more pages. There are over 1,500 keywords for this niche, however I have added and created over 50 pages just to give you an example. I will show you the structure of the website below and you can browse the website and get a feel of how it was complied together and how the pages interlink. Thus not to forget I will include the blueprint to dominate your niche. Structure Main Theme Sub-Theme Folder Articles in Sub-Theme Folder (Level 1) Articles in Sub-Theme Folder (Level 2) Betfair Betfair Betting Betfair Exchange Betting Betfair Online Betting Betting on Betfair Betfair Trading Betfair Free Trading Betfair How To Betfair Lay Betfair Lay Bet Betfair Lay Betting Betfair Lay Odds Betfair Lay Odds Bet Betfair Lay System Betfair Laying Betfair Laying Bet Betfair Laying Betting Betfair Laying Odds Betfair Odds Betfair Odds Bet Betfair Odds Betting Betfair Site Betfair System Betfair UK Horse Racing Horse Racing Bet Horse Race Horse Racing Gambling Horse Racing Guide Horse Racing Handicapping Horse Racing Odds Horse Racing Online Horse Racing Picks 104 Horse Racing Programs Horse Racing Software Horse Racing UK Horse Racing Wagering Horse Racing Win Horse Racing Tips Horse Racing Tipsters Horse Racing Systems Horse Racing Software Horse Racing Betting Horse Betting Horse Bet Horse Betting Online Horse Betting Systems Horse Betting UK Horse Betting Race Handicapping Handicapping Horse Handicapping Horse Racing Handicapping Race Horse Handicapping Race Gambling Gambling Systems Gambling Odds Gambling Exchange Gambling Betting Gambling Horse Racing Gambling Horse Tipsters Racing Tipsters Horse Tipsters Lay Betting Horse Laying Lay Training Laying Horse Betting Systems Racing Systems Betting Exchange Betting Software 105 h) Market/Niche Creation Blueprint I’ve produced a blueprint for creating powerful ranking websites. Below is an outlay, an understanding. Nevertheless when you see my live site example it will all become clear. Market research Market research is critical to see if there is a need in the market place. Remember it’s better to have competitors than none. Competition is good. Keyword research 1. FULL keyword research 2. Arrange keywords 3. Structure keywords It should take you a full day to do keyword research. I’m not kidding! If you spend less than a couple of hours, then you are planning to fail and I can stand behind that. Keyword research is boring and I do it myself, regardless. I want to ensure I’ve covered every possible angle in the market. I try anyway. I probably don’t always get them in. But if I find some later, it is easy to include them at any stage of my site production because my website is clearly laid out in front of me. Why? I don’t have a haphazard site. I have a complete structured site and by including a new set of keywords or theme will not dilute the ranking. Arrange the keywords in order to power up the main keywords. Structure the keywords, so that you won’t gaze at your screen wondering what to do next. You have your full blueprint to your site in front of you. Just take a look at your keyword structure, you’ll have plenty of work to do. Create site structure (folders) From your structured keywords, create your folder for your website. Each level (main menu) has a folder. Plus there can be more folders within the folders. FTP them, meaning upload them to the internet. Choose top level keywords Take a look at the main keywords for your market. These should be your main keywords as they are at the front of your site. Create main keyword content for homepage (See Content Blueprint in Bonus Section) Create the homepage content using your main keywords and ensure to use keyword variations Template design Design the template for your site. Do NOT get an existing free template and use it as is. Edit the template so that it’s not a duplicate of the other hundreds using it. Add content pages to the site (See Content Blueprint in Bonus Section) Once site template is created, upload your content to the site. 106 Site submission to directories (See Site Submission Blueprint in Bonus Section) Now it’s time to submit your site to website directories. This is to let the world know, you’re in business (see appendix). Spin each content article (See Content Blueprint in Bonus Section) Spin each content article 2-3 times to get variations. Site indexed The site should start to getting indexed in a day. But remember when you start checking if you are indexed, some results won’t show until days later. Don’t do any guesswork here. Ensure you can physically see that you are indexed by Google. Yahoo and MSN won’t have a problem picking you up. You will see results with them in days. Ensure to get Google’s approval before you go to the next stage. How do you know if you’re cached (indexed)? Click on the PageRank icon as shown above. It will drop a menu down… the first reads ‘Cached Snapshot of Page’. Click that and you will know if your page is cached. Ensure your website is in the URL address bar. Submit to article directories (See Article Directory Blueprint in Bonus Section) Now you can start submitting to article directories. Use the spin article content to submit. Never submit the original content from your site. But if you do, by accident, then ensure your page is indexed first. You can then move onto outsourcing, but let me tell you some facts behind this method I use daily to get free hard traffic. In Google Adwords bidding for the word ‘make money’ is very expensive!!! Each time someone clicks on your ad, you WILL get charged, regardless if the person, who can be your competitor or customer who buys or not. Greatest advantage of my method is this, once the content is created, you will reap the benefits for months and years to come. 107 What you must understand is… are you here to make a quick buck and leave or are you here for good? Think about leveraging your content across the internet otherwise you’ll just get frustrated creating website after website and seeing no traffic. Alternatively go broke trying different bandwagons and fads, as well as seeing the white growing in your hair faster thanks to an expensive sales pitch that didn’t work wonders. 108 i) Market/Niche Domination Flowchart 109 SECTION 4 Conclusion Some of you want to make money today, but I’ll be honest with you. It CAN happen, this method does require some work just like it does for any other method. Nevertheless this method is here to stay and will beat any of your other methods plus it won’t cost a penny. I’ll tell you a little secret and hope it stays within my circle. I haven’t touched www.100percentcompensation.co.uk in the last 3-4 months. Meaning I haven’t spent a single day playing with pages. It is still running on Google as page 1. So I’ll let you conclude if my methods work AND it’s the most competitive market in the industry. Firstly if you’re starting fresh and don’t have a website, then first you’ll need to create one anyway. After that you’ll want to make money straight away. I can suggest you start on Adwords and waste money, like many do as you’re not the only one click on competitor ads. But if you wait just that extra moment then you will reap the benefits over and over again and never have to spend a penny on advertising. I must admit I did use Adwords myself but was always a culprit to my competitors. I get more clicks from competitors than customers. So I gave up! Now I just use keyword structured content to make money with free top listings on the major search engines and leveraging from article directories. By the way I also DOMINATE Yahoo and MSN with my legal site. ☺ Be wise in the route you take. Do you want to keep spending money to make money or would you rather make money instead of spend it? If you have good rankings for an existing website on the search engines then I recommend you keep it that way. I would also recommend, to apply the techniques outlined in this book. But do it wisely to certain pages that don’t have good rankings. Don’t rush and restructure your site after reading this. If you have good ranking, let it be. However sooner or later you may drop. So I’m just warning you to be prepared. But if your rankings aren’t helping then I suggest you apply the techniques from this book immediately. As this way your content is already there and all you need to do is follow this book to skyrocket your results. Some things may have gone over your head, so it would be wise to go back and re-read this book one more time. You don’t want to be diluted with what you have read as it’s very powerful. And secondly I don’t want to reply to a thousand emails, where it clearly answered your question in the book. So I recommend you go back as I’m sure I can create a bigger ‘aaahhaah’ effect the second time round. Now since we’ve come to the end, there are 2 things I can expect you to do. Number 1, close it and take no action or number 2, close it and take action. I admit it will take some effort on your behalf. I can also feel you saying, ‘oh, here goes another one, I’ve heard this before!’ 110 Well, let me explain it crystal clear. You read this book to get an absurd amount free traffic and make a lot of money in the process plus you wanted blueprints. If you apply what I’ve written then for sure your site will crush your competition, without question. Remember it’s the same principle as being at work, you’re informed to take an IT course to develop your technical skills then my sure bet would be the excuse not to learn the new skill. Now your options are… learn the skill or be forced out of your job for inappropriate skills. You would have no choice but to learn the skill and apply it unless you really hate your job. If you don’t apply these techniques in this book then you will not beat your competition or for that matter make money, then soon you will be forced to get a job. A corporate job, where they tell you when to wake up, get to work, have lunch, have tea, return home and go to sleep. Do you want to be told what to do or do you finally want control of your life? So stop making excuses and get on with it. The first step is the hardest, believe me it is … making the first will help you with the rest of the steps. As once you start, the rest falls in place. This is the number 1 secret to all internet marketing guru’s success. Getting over the FIRST hurdle and the rest WILL fall in place! Thanks for reading now TAKE ACTION! Latif Google Snatch P.S. I would love to hear from you with your results. Testimonials can either be in video, audio or text format, email me at [email protected] and I will review and select for the main sales page. i.e. more traffic for you! P.S.S. Are you an affiliate of Google Snatch? Visit http://www.googlesnatch.com/affiliates.html and see what I have waiting for you. 111 Bonuses a) Site Submission Blueprint You need variable 3 – 5 site submission formats, take a look at the Day Job Killer Master variations in the mini site section. Alter the Title, description and keyword layout. This will give you variations when submitting to directories. In the title if possible include your top level keyword per variation The description should include your main keyword including theme keywords Change the format to your keyword lists. Meaning… day job killer, djk, adwords miracle, affiliate project x, affiliate marketing, clickbank, click bank, affiliate, guru, google day job killer review, affiliate marketing, dayjobkiller, day job killer, djk, project x, affiliate project x, day job killer review, click bank, affiliate, guru, google 112 b) Content Blueprint For each article created in order of appearance… 1. Add a title for the article 2. Add content of article 3. Add an article description (<META Description>) (main keyword once and a couple keyword theme variations) 4. Add keywords used in article 5. Ensure URL of article in the site is keyword based <META> Title Tag • • • • Include primary keyword/phrase as close to the beginning of the title tag Use the 1 keyword/phrase in title tag and no more than once (eg… this is also allowable – main keyword=accident claim, you can also use car accident claim as accident claim is within the keyword Title tag, less than 9 words Title should grab the readers attention to click on it <META> Description • • • • • Do NOT repeat title tag within description tag Include same primary keyword/phrase Use primary keyword as close to the beginning of description tag Use 1-2 keyword/phrases variation within description tag and do not repeat more than 2 times Description tag… 15-20 words <META> Keywords • • • Main keyword first, followed by theme related keywords (total no more than 8) also use plurals if possible Separate keywords by comma followed by space Keywords should be relevant to the webpage… i.e. don’t use keywords that are not on the page Article Rules for repeat keyword articles written (spins) Use different versions or order of appearance per line for above tags as from the ORIGINAL article Note for article directories: You require a good resource box and should not be about the author. Resource box should include main keyword and a theme keyword or 2. A statement that will make the person click through. Within the article… 1. Use main keyword once in the first paragraph and no more than several times in the article 2. Use theme keywords sparingly throughout the article and not more than 2 times 113 c) Article Submission Blueprint 1. Enter more article directories to list as you find them 2. Find the appropriate category for the article in question 3. Create different accounts with directories for each different website You need to register will all article directories and can create names or pen names. Ensure to… • • Do NOT submit to more than 25 article directories per day Continue submitting every 3 days until all directory submits are complete Anchor text for article submission Ensure you are selecting to post to the right version of an article directory. Is it HTML or rich text? For HTML - Use no more than 2 html anchor text in body of article, not linking directly to own original version of article. Use different keywords and link to other pages within the site, linking to other pages that are relevant to the article. Use ONE anchor text in BIO or resource box. 114 d) Direct Traffic Without Website Control Do you want to get traffic to a website that you are a member of, but have no control of the content or pages within the site? Well you can use the one-way traffic approach. What this means is … as you can’t change the website you purchased as an affiliate, due to limitations set by the company in charge, you are left with no choice but to somehow promote it. Generally these companies should give you some training in getting traffic. If they don’t then here is a direct approach to getting traffic to such sites that you have no control whatsoever. You can follow either the mini site blueprint or the niche blueprint, thus instead of creating content for the site you have been supplied by the company, you should create content for distribution. What this basically means is… as the company does not allow you to make changes to their wonderfully designed affiliate page, you can instead make content for distribution. So in effect the blueprint changes to this… For the content in red below, you don’t need to do them, so effectively the work has been reduced. No Website Control Blueprint Keyword research FULL keyword research First of all it’s best to ask the company that gave you the website what keywords should be used for the product you are promoting. They should have a list and they SHOULD provide you with ‘some’ keywords. If they haven’t then contact them and ask for the best converting keywords! Otherwise try this… When you are on the homepage of your affiliate site… or even their main site, do the following… FireFox Users… Click on the View menu and scroll down until you see ‘Page Source Ctrl+U’, click on that and this should pop up the source code for the page. 115 What you are looking for is… <META name="keywords" content=" . . . " The " . . . " will display the keywords, which you should initially target. However do ask them for more as overall they know the market better than you, hopefully. Internet Explorer Users… Click on the View menu and scroll down until you see ‘Source’, click on that and this should pop up the source code for the page. Choose top level keywords Take a look at the main keywords for your market. These should be your main keywords as they are at the front of your site. 116 Site submission to directories Now it’s time to submit your site to website directories. This is to let the world know, you’re in business (see appendix). Spin (re-create) each content article Spin each content article 2-3 times to get variations. In Conclusion… There is no need to create content for the affiliate site itself, as you are not permitted to add them. Create content for keywords supplied by them or ask them for the best converting keywords that you should concentrate on. Write and distribute the content, with back links that lead back to your affiliate site either with an affiliate link or a masked domain name with the affiliate link. 117 Appendix 500+ Article Directory List URL 21st Century Articles http://21stcenturyarticles.com Advertising http://advertising.blogs-articles.com SEO and Webmaster Guide http://allseo.net Americana Host Articles Directory http://americanahost.com/articles-directory 4Flat Free Marketing http://article.4flat.info The Online Reports Article Directory http://article.theonlinereports.com Article-4-You http://article-4-you.com/ Article Authority http://ArticleAuthority.com Blackfox Article Directory http://articledirectory.z-blackfox.info Article Horizon http://articlehorizon.com Article Joint http://articlejoint.com Article Pyramid Directory http://articlepyramid.com Articles at 24Hour Info http://articles.24hour-info.com/ bitSnacks Article Repository http://articles.bitsnacks.com bitSnacks.com http://articles.bitsnacks.com DirectoryGold Article Directory http://articles.directorygold.com DJ & H Articles Unlimited http://articles.djhunlimited.com Gobala Krishnan http://articles.easywordpress.com Articles 2 Go http://articles.international-atemijujitsu.co.uk IntPedia Articles http://articles.intpedia.com IT PiMP's Article Directory http://articles.itpimp.co.za Spidercow Articles http://articles.spidercow.com SpiinZ Articles http://articles.spiinz.com Articles4Dating http://articles4dating.com/ Articles About... http://articlesabout.com Articlesubmission Directory http://articlesubmission.info Articlesubmission Directory http://articlesubmission.info/articlesubmission articleswww http://articleswww.com Article Writers Digest http://articlewritersdigest.com Article Directory http://az.co.cz/article-directory Bestforex4beginners http://bestforex4beginners.com/articles/ Chris Moos - Welcome to My World http://cmoos.com/blog Computing Arena http://computingarena.com InfoWizards Free Content Articles 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