The Tagline

The Tagline
NVIDIA PROPRIETARY AND CONFIDENTIAL
The Way Its Meant To Be Published
How NVIDIA Developer Relations
Works With the Rest of the Company
• Hardware
• nDemand
• Retail
• Content
• Development
• Publishing
• OEM
• TWIMTBP
NVIDIA PROPRIETARY AND CONFIDENTIAL
Two Teams across the World
Developer Relations
Bill Rehbock
Director, Developer Relations
Darryl Still
Head of European
Developer Relations
Plus : Sam Thomson :
Devrel Admin
Hiring : Account
Manager, Europe
NVIDIA PROPRIETARY AND CONFIDENTIAL
The Developer Relations Team
Two Teams across the World
Developer Technology
John Spitzer
European Director,
Developer Technology
The US Developer Technology Team
The European Developer Technology Team
NVIDIA PROPRIETARY AND CONFIDENTIAL
Desktop Standalone GPU
70%
NVIDIA
Next Com petitor
Res t
60%
50%
40%
30%
20%
10%
0%
1H00
NVIDIA PROPRIETARY AND CONFIDENTIAL
2H00
1H01
2H01
1H02
2H02
Users DO care…
90
81.2
80.3
80
% of 27,000 mainstream users surveyed
willing to upgrade GPU for a better gaming
experience.
CPU averaged 57%
79
75
69
70
%
60
50
40
30
20
10
0
Battlefield 1942
NVIDIA PROPRIETARY AND CONFIDENTIAL
Tiger Woods
2002
Medal Of Honor
Harry Potter
Sims
Unleashed
New partner box design
Easy to
identify
TWIMTBP
Hardware
Leverages
NVIDIA
campaign
NVIDIA PROPRIETARY AND CONFIDENTIAL
In-Game Co-Branding
NVIDIA PROPRIETARY AND CONFIDENTIAL
Lastest Titles
NVIDIA PROPRIETARY AND CONFIDENTIAL
Big Mutha Truckers
NVIDIA PROPRIETARY AND CONFIDENTIAL
Making the logo larger…
NVIDIA PROPRIETARY AND CONFIDENTIAL
Adding to the front of the box…
NVIDIA PROPRIETARY AND CONFIDENTIAL
TWIMTBP – 2002-2004 :
120 Titles Worldwide
Including some of this key sales periods biggest hits
XIII - Ubisoft
Breed – CDV
Tron 2.0 – Buena Vista
Far Cry – Ubisoft
Worms 3D – Sega
Spellforce – JoWooD/BigBen
Prince of Persia 4 – Ubisoft
Commandos 3 – Eidos
Gladiator – Acclaim
Silent Storm – JoWooD
Dredd vs Death – Vivendi
Call of Duty – Activision
Broken Sword 3 – THQ
Joint Operations - Novalogic
NVIDIA PROPRIETARY AND CONFIDENTIAL
...All Optimized for NVIDIA
Republic - Revolution - Eidos
Rome - Total War - Activision
NVIDIA PROPRIETARY AND CONFIDENTIAL
Tomb Raider - Angel of Darkness - Eidos
I Gladiator - Acclaim
Spellforce - Jowood
TWIMTBP Benefits
Mass Seeding of hardware
Magazine Supplements
Worldwide Coverage
Work closely with nDemand
OEM Drive
NVISION
Look East
NVIDIA PROPRIETARY AND CONFIDENTIAL
Retailers Love GFX and TWIMTBP
NVIDIA PROPRIETARY AND CONFIDENTIAL
Big Benefits 1
NVIDIA PROPRIETARY AND CONFIDENTIAL
Big Benefits 2
NVIDIA PROPRIETARY AND CONFIDENTIAL
Working with NVIDIA Developer Relations
“The Way Its Meant To Be Played has great advantages for
publishers. Not only do NVIDIA’s Developer Relations people
really help make the PC version look as good as it possibly can,
NVIDIA also helps with marketing for the title and the end user
knows, if it has the TWIMTBP logo on it, it’s guaranteed to be a
top PC title”
Chris East
Empire Interactive
April 2003
“NVIDIA is tying the whole development process
together, from excellent developer support to make
the most of cutting edge technology and hardware
through to substantial co-marketing and consumer
initiatives. A fantastic additional resource for our
game development”
Mike Gamble
THQ
April 2003
NVIDIA PROPRIETARY AND CONFIDENTIAL