The new Blaue Lagune.

The new Blaue Lagune.
Europe‘s number one address for building
Prefabricated house | Garden | Garage | Security | Energy | Thermal Rehabilitation
Dear readers!
Over the last few years the Blaue Lagune has developed from
Europe‘s largest exhibition centre for prefabricated and log
houses to a metropolis for building: three out of four (subsequent) house owners in Austria came to the Blaue Lagune during
their process of gathering information and decision-making. The
scope of services today ranges from 85 attractive model
houses with various styles and construction methods,
prefabricated garages and carports, to competent advice
on financing, funding, and prefabricated cellars, ideas for
garden design as well as playground equipment for children through to its own exhibition and consulting centre
for energy efficiency as well as security in your own four
walls. Experience and competence are the most important
parameters when designing the range of services offered.
The new milestone, the Centre for Thermal Rehabilitation, Energy
and Extension will also address a new and particularly large target group: 879,000 people in Austria want to convert or renovate
their home within three years.1 The Blaue Lagune presents this
target group with a unique competence centre to offer the best
possible support for the implementation of these projects. A particular highlight in connection with this innovative centre will be
the „everything from one source“ service, whereby the complex
and for many customers unbearable restoration project loses its
fear factor. In this way, the Blaue Lagune integrates the genius
idea of the prefabricated house into the previously complicated field of energy rehabilitation, irrespective of the construction
method and use of the property.
Erich Benischek
Managing Partner of “Blaue Lagune“
security WORLD
1Source:
2
Media-Analyse 2010; Sample size: 15,984 persons
From prefabricated house centre
to the building metropolis.
GARDEN WORLD
PLAYGROUND WORLD
PREFABRICATED CELLAR
FINANCIAL CONSULTING
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GARAGE WORLD
Blaue Lagune at a glance
•Excellent location in highly frequented area in the South
of Vienna with direct motorway connection
(A2, Exit Mödling/SCS)
•Around 200,000 visitors each year
•Area: around 74,000 m2
•Around 90 exhibitors in total
•85 model houses on a 1 : 1 scale with
specialist consulting
•Prefabricated cellar consulting
•Financial consulting
•Garden World: design ideas for the
„green living room“
•Energy World: structural and energy engineering for
optimising energy efficiency, free energy, funding and
product consulting
•Garage World: prefabricated garages and carports
to test with your own car
•Security World: safety technology and specialist consulting, prevention consulting
•Playground World: exhibition of playground equipment
•From Autumn 2011: Centre for Thermal Rehabilitation, Energy and Extension
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Blaue Lagune: presentation, information, consulting and sales for everything to do with building.
High visitor satisfaction, particularly with the wide range
of products and services.2
Garage World: various models which visitors can test
with their own car.
2Source:
84 % of the visitors will definitely recommend the
Blaue Lagune.2
4
Visitor survey June 2010, Austrian Gallup Institute
Sample size: 350 persons (before leaving the site)
Blaue Lagune – the scope of services in detail
Prefabricated houses and log houses
Europe‘s trendsetter in everything to do with the nature of exhibition: the largest selection of current house models, various styles
of architecture and construction methods made from all kinds
of materials. 85 model houses on a scale of 1 : 1, competent
consulting and individual planning. Visitors find a unique range
of possibilities from the traditional detached house and the luxurious villa to the puristic designer house in the Bauhaus
style. Not to be forgotten are, of course, the bungalow and the
allotment garden house. The Blaue Lagune and its exhibitors also
set standards from a technical perspective: the first model house
controlled by the internet stood here ten years ago and two
years ago the first model house for facade-integrated photovoltaics was presented. The latest innovation is a passive house
with an emergency system for geriatric residents to allow them
to stay in their own four walls for as long as possible.
Prefabricated cellars
Prefabricated cellar: on site consultancy and planning.
The majority of building owners in Austria prefers
to have a cellar. In the Blaue Lagune they find the
perfect solution with the prefabricated cellar – they
benefit from the same advantages as the prefabricated house, for example industrial prefabrication,
fixed price and fixed date. During the consulting,
both the technical requirements as well as the various possible uses of the basement are discussed:
besides the additional storage space, it can also
be used for wellness and fitness purposes, as a
home cinema, an office or even a granny flat.
Prefabricated garages
The Garage World is presented on the parking site of the area
with various models made from high-quality reinforced concrete
– the exhibited products range from the single and double garage and the long garage through to the carport. The visitors can
test the garages on site with their own car.
Financial consulting
The Blaue Lagune also offers a solution for this matter: experts
from the Bank Austria financial service stand by with advice
and develop a customer-made finance mix. The focus is on the
financing in line with the individual needs of the home buyers,
regardless of whether this involves selecting the credit form, the
amount of credit, the instalment amounts, the duration or the
beginning of repayment.
Facade-integrated photovoltaics: the first prefabricated
house with an integrated solar power plant can be
seen in the Blaue Lagune.
5
Security World: everything to do
with burglary protection.
Opening of the Security World in September 2010: Stefan Maly, Managing Partner Maly Alarm;
Hofrat Dr. Franz Prucher, Security Director in Lower Austria; Erich Benischek, Managing Partner of Blaue Lagune;
DI Christian Kräutler, State Office Director of the Traffic Safety Board for Lower Austria;
General major Mag. Arthur Reis, state police commander for Lower Austria (from left to right)
Garden World: design ideas for the
„green living room“.
Playground World: high-quality playground
equipment for children of all age groups.
Garden World: design ideas for the „green living room“.
Energy World: structural engineering as the key to energy efficiency.
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Opening of the Energy World in March 2009: Managing Partner
Erich Benischek presents Mag. Erwin Hameseder, CEO Raiffeisenlandesbank Lower Austria-Vienna, DI Niki Berlakovich, Federal Minister
of Agriculture and Forestry, Environment and Water Management as
well as Mag. Wolfgang Sobotka, Deputy governor of the province
of Lower Austria the model „Organism House“ to visualise the technology in the house. (from left to right)
Blaue Lagune – the scope of services in detail
Garden planning and design
The garden is an important asset for many home owners. Its
harmonious design in line with the architecture of the house
requires early planning, especially when it comes to the paths
and areas surrounding the house as well as the choice of enclosure. The Garden World presents numerous design samples
for paths as well as stones and slabs to design any external areas. Also the connections for lights, swimming pool engineering,
whirlpool & co should be considered right from the very start. In
addition, the visitors can find other ideas such as stone baskets
and lots of inspiration for designing their green room. A further
highlight is the playground world with outdoor playground equipment for all age groups.
Energy efficiency
The opening of the Energy World as an innovative exhibition, information and consulting centre in March 2009 was received with
great public interest. Exhibits in their original sizes, models and
diagrams are shown in two cube buildings on a total of 1,000 m²
of exhibition area. Alongside the presentation of innovative products and systems, the Energy World offers a comprehensive,
free consultancy service for the visitors: general and individual
energy and environmental consulting from the province of Lower
Austria, specific funding advice from the Raiffeisenlandesbank
Lower Austria-Vienna as well as personal consulting on all products and systems displayed. The expansion to the comprehensive Centre for Thermal Rehabilitation, Energy and Extension is
currently in full swing (see pages 8 and 9).
Security engineering and burglary protection
Energy World: interactive exchange of information, for example
on the topic of „Energy Resources“.
Everything for burglary protection and security in your own four
walls: since September 2010, the Security World has been offering extensive support on this important topic, from individual
specialist consulting on all forms of mechanical and electronic
protection and testing various security systems on site to police
prevention consulting. A live demonstration during the opening
illustrated just how quickly a burglary can take place ensuring a
great media echo as a professional opened a patio door within
only a few seconds.
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Walk-in model for the authentic illustration of the thermal rehabilitation as well as modernisation.
The next innovative milestone with enormous potential: the Energy World which was opened in 2009
is being expanded by the exhibition, consultancy
and product fields related to energy restoration, extension, expansion and conversion as well as cellar
construction under the motto „Rehabilitation made
easy“. This addresses an additional visitor potential
of 879,000 people in Austria who would like to renovate or convert their home in the next three years.3
3Source:
Cross-section of an attic in its original size (walk-in).
Media-Analyse 2010; Sample size: 15,984 persons
8
Model „Walkable roof“:
the complete attic extension and interior finishings are
made accessible to the visitors thanks to a walkable roof.
New offers for new target groups: Centre for
Thermal Rehabilitation, Energy and Extension
„Everything from one source“, i.e. the convenience aspect of the
prefabricated house is now integrated into the fields of thermal
rehabilitation, extension, finishings and conversion by the Blaue
Lagune. From autumn 2011, visitors will find extensive consulting, planning, concept creation as well as the take-over of the
overall coordination including implementation, monitoring and
building inspection – all comes from one source with comprehensive performance guarantees. Blaue Lagune was able to obtain Alpine-Energie, the subsidiary of the renowned construction
group, as a competence partner for the implementation of this
new service. As a general contractor, they offer projects such
as all types of thermal rehabilitation (windows, facades, etc.),
masonry and roof renovation through to conversions as well as
attic expansions. Alpine-Energie does, of course, also carry out
all related work such as sanitary and electrical installations, heating, screed flooring, etc.
„Intelligent living“ is a part of the exhibition: technical solutions
for increased comfort, profitability, energy efficiency, flexibility
and security.
Experience World as a support for handymen:
how to do it right
Anyone who is taking on his rehabilitation or extension project on
his own is in the right place at the new visitor centre. Interested
parties can find extensive information, products, examples and
support to realise the project on their own initiative: a walk-in
roof cross-section makes the entire roof and interior finishings
accessible. The facade restoration is also illustrated as authentically as possible in the form of a sectional model – the topics
range from the right insulation through to the perfect window
installation. A „construction educational trail“, info-terminals,
videos, etc. give the Do-It-Yourself protagonists comprehensive
support. Even the cellar theme has its own experience area with
various cellar construction systems. High-tech for everyday comfort is impressively illustrated in the exhibition „Intelligent living“.
Model „Facade rehabilitation“: this model provides information
on the „correct rehabilitation“ of a facade – from the insulation to
the cleaning through to perfect window installation.
Particularly sensitive subject: the cellar. The correct lagging,
pipe feed-through and insulation are vital.
Walk-in model for the authentic presentation of interior
modernisation work.
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Blaue Lagune – Market significance and industry driver4
• Approx. 200,000 visitors per year
• 75 % of the (subsequent) home owners in Austria were actually in the Blaue Lagune during the process of gathering
information and making decisions.
• After opening the Blaue Lagune, the market share of prefabricated houses continuously increased. At the end of the 1980s,
this was approx. 12 %, today every third detached or semi-detached house is constructed as a prefabricated house.
• More than 50 % of the prefabricated house sales in Austria are generated through the Blaue Lagune
(approx. € 350 million each year).
• 100 % brand awareness in the catchment area (Vienna, Lower Austria, Burgenland) amongst all persons who want to build
a house within three years.
• 85 % brand awareness in the entire population in the catchment area (Vienna, Lower Austria, Burgenland).
4Sources:
10
representative survey(s) of the Austrian Gallup Institute ; Austrian Association of Prefabricated Houses
Magnet for delegations across the world:
From Canada to Russia, the Ukraine and
Azerbaijan to Japan
The uniqueness of the Blaue Lagune and its development is also
reflected in the visits by opinion leaders, companies, construction experts or investors from home and abroad. The Blaue
Lagune constantly welcomes top-class delegations who intensively deal with the prefabricated house, its architecture and fully
developed technology as well as energy and security technology in the house. In addition, the various institutions and interest
groups such as the Austrian Federal Economic Chamber, the
Russian Federation Chamber of Industry and Commerce (HIK),
the Russian Association for Private House Construction or the
Canadian Embassy as well as businesses contact the Blaue
Lagune directly. Furthermore, particular emphasis is placed on
the field of education, in which the Blaue Lagune has established
itself as a competent partner throughout the years. Various educational establishments, particularly secondary schools, choose
the Blaue Lagune as an excursion destination as a result of its
abundance of information - and the customers of tomorrow are
the guests of today.
Delegation from Moscow in the Blaue Lagune: here the interest
was focussed on architecture and construction methods.
Platform for innovation and
future projects, event location
Thanks to its demands for competence and its role as a unique
hub in the industry, Blaue Lagune cooperates with renowned
science and research establishments. The focus of this cooperation is sustainable awareness raising in the field of ecology, energy-efficiency and security. In this regard, Blaue Lagune is committed to pressing topics such as energy storage of solar power with
the aim of energy autarky or implements effective public activities
to demonstrate the high quality of prefabricated houses such as
the Blower Door Test to check the air-tightness of houses. The
Blaue Lagune as a highly-frequented visitor centre thus offers
technological innovations and innovative projects the ideal platform with a direct connection to the consumers. Another highlight
of the Blaue Lagune is its establishment as an attractive event
location: numerous expert conferences, press conferences and,
of course, events for the visitors are held in the Blaue Lagune with
huge success.
Representatives of the Russian construction industry are
inspired by the Energy World.
Location for expert conferences: „Security day“ of the province
of Lower Austria with approx. 50 participants.
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Contact | Administration | Management:
Fertighauszentrum “Blaue Lagune“
Verwaltungs GmbH & Co. KG
Mariahilfer Straße 84
A-1070 Vienna
Tel. +43/1/526 11 03
Fax +43/1/526 11 00
[email protected]
www.blauelagune.at
Exhibition Centre Location:
A-2351 Wiener Neudorf
Accessibility: A2-Südautobahn, Abfahrt/Exit Mödling/SCS
Tel. +43/2236/641 99
Edition: September 2011