IPMD Entrepreneur Seet

Nicholas Seet
NicholasSeet.com
History - From Engineer to
Entrpreneur
2

Chinese born in Australia to
MD parents, US citizen

HMC’99 BS Engineering
(comp systems) and BA
Economics

UCLA’05 Anderson School of
Management MBA
(fin./entre.)

Deloitte Consulting
(Caterpiller, ERP,
Baan/Peoplesoft midware)

Left during .com boom #1 to
found…
SIVI – Learning to Walk the
Walk
3

Richard Ying/Charles
Ying/Jim Yim seed

10 different diverse online
technologies incubated

Fuisz Family Series A fuel

Acquired/managed TigerIT

Only one stuck…
Auditude 1.0 – AUDIo
attiTUDE

Jeff Caruso develops core
fingerprint and database
algorithms

Patents filed

Auditude searches for business
model (phone ID, mp3 org,
etc.)

Closes multi-year deal to
power ClearChannel’s
Mediabase

Every station in North
America

Pays for Nik’s…
4
UCLA MBA– Learning to
Talk the Talk
5

UCLA Anderson School

2005 Fully Employed MBA

Business plan written

Rice and Knapp Wins

GOOSE puts in $1.1MM

Dr Gill joins board

Resulting in…
Auditude 2.0 – AUDIting
certiTUDE
6

BIG market - $60B

20% ad error rate = $12B
oppty

Scale - every second of every
channel vs every ad

Robust – AM, speed ups,
noise

Accurate - 100% required

No one wants the truth

Along comes the Internet…
Auditude 3.0 – AUDIence
aptiTUDE
7

Online video exploding

Match all TV against all YT

Rod Canion joins board

Viacom deal, multi-million $$

Hires Viacom EVP Adam
Cahan

From anti-piracy to monetizing
UGC to ad server to…
27x More Views
Audience syndicated
CBS Syndicated
8
Hyperlinks available in presentation mode
IntoNow – Auditude
the App
9

Greylock/Redpoint VC
$20MM

Exciting mobile app

Real-time mobile TV ID

Sexy, crazy, cool

No one wants to buy both
pieces

41% sold to Yahoo

A distraction from…
Auditude –
the Ad Platform
10
Adobe+ – The Rest is History

Saved by Granite adds
$10MM

Hired Jeremy Helfand from
UNTD

Top 10 video ad server

Giant customers (Comcast,
MLB, Fox News, etc.)

Adobe acquisition $100MM+

I was retired…
11
So What Did I Learn?
12

Technology is 10%

It’s all about the network

Humility is a weapon

Always be selling

Pivot until you find it

Don’t quit your day job!

13
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