November 21–December 29 • Downtown Milwaukee

Transcription

November 21–December 29 • Downtown Milwaukee
CELEBRIGHT THE SEASON
The 15th Annual Milwaukee Holiday Lights Festival shined
a whole new light on winter fun. For six weeks, the season’s best
events, shows, restaurants, shopping and decorations could all be
found in the heart of the city.
•
While Milwaukee Downtown provided the picturesque
backdrop, the organization also ensured connectivity to everything
happening to make downtown a premier holiday destination.
MILWAUKEE HOLIDAY LIGHTS FESTIVAL
KICK-OFF EXTRAVAGANZA
The Milwaukee Holiday Lights Festival pulled out all the stops for its
15th annual Kick-Off Extravaganza on Thursday, November 21.
Music, dancing, ice carving, Santa, new animated light displays
and thrilling fireworks – downtown never beamed so brightly, nor
so gleefully as 6,000+ guests packed the park.
Among the highlights were ice
sculpting by Ice Beat Factory; live music
by Spider George & The Web and The
Tempters; skits by The Rep and First
Stage; and dancing by Danceworks
Youth Performance Company and
Studio VIA.
Media personalities Kidd &
Elizabeth from 99.1 The Mix, and
Patrick Paolantonio and Marianne Lyles
from WISN 12 were also there, along
with Mayor Tom Barrett, County Parks
Director John Dargle and Alderman
Bob Bauman – even Santa joined the
party!
Best of all, the entire evening was free
– right down to the cocoa and cookies
sponsored by Cousins Subs on Old
World Third St., and Jingle Bus rides
presented by T-Mobile Operated by
Wireless Vision LLC. After the
show, 702 guests jumped on the Jingle
Bus to see all of the sights.
BRIGHTENS DOWNTOWN STREETS & PARKS
The Milwaukee Holiday Lights Festival is the city’s largest display
of holiday cheer. While chandeliers and harp lamp decor lined
Wisconsin Avenue, a half million lights and dozens of animated
sculptures brightened three parks.
Themes at Pere Marquette Park and Zeidler Union Square
change annually, but Cathedral Square Park maintains its local appeal
with “Community Spirit Park.”
Cathedral Square Park – “Community Spirit Park”
Presented by Columbia St. Mary’s, Madison Medical Affiliates and Milwaukee County Parks
This reoccurring tradition invited 60 schools and 2,263 students to add festive cheer.
Every newly raised evergreen represented a class theme with handmade ornaments by
students.
After decorating their school’s tree, students were treated to cocoa and cookies
compliments of Madison Medical Affiliates. During the decorating parties, nonperishable
goods were also collected for Feeding America Eastern Wisconsin and 99.1 The Mix’s
Stuff the Bus initiative. More than 600 lbs. of food were collected.
_______________________________________________________________________
Pere Marquette Park – “Electric Elves”
Presented by Zilber Property Group and Milwaukee County Parks
Charged up for the season, electric elves were shown completing those last-minute
tasks. From decorating trees and shopping for gifts to shipping out goodies by plane and
train, it was a final push to get Santa ready for the busiest night of the year.
_______________________________________________________________________
Zeidler Union Square – “Musical Bears”
Presented by We Energies and Milwaukee County Parks
Animated bear sculptures banded together in this rockin’ scene playing a keyboard,
horn, guitar, drums and an accordion. Among the revelry, guests could find the everpopular Giant Red Teddy.
JINGLE BUS
Presented by T-Mobile Operated by Wireless Vision LLC
Narrated by Milwaukee Downtown’s Public Service Ambassadors, this
40-minute tour acquainted riders with downtown landmarks and the most
decorated scenes. Even better, rides were just $1 per person!
The 2014 service was again a
resounding hit, accommodating 7,449
passengers. Despite a shorter season
and several days of canceled service due
to inclement weather, approximately
118 guests rode the Jingle Bus each
hour.
Passengers boarded at the Warming
House at The Shops of Grand Avenue’s
Center Court, where awaiting riders
enjoyed an 18-piece animatronic
symphony orchestra of bears, holiday
shops, and free cookies and hot cocoa
compliments of Wild Flour Bakery.
Kids also received a holiday coloring
book.
COCOA WITH THE CLAUSES
Presented by Madison Medical Affiliates
If believers preferred to hand-deliver their wish lists, the Fest had them covered there
too. On Saturday, December 14, the Milwaukee Holiday Lights Festival flew Santa,
Mrs. Claus and all their helpers to Cathedral Square for Cocoa with the Clauses.
During their visit, approximately 300 families dropped in. Kids shared their wish lists,
moms and dads snapped a free photo, and as the name suggests, cocoa and cookies
were free too, thanks to the Fest’s sponsor, Madison Medical Affiliates.
SANTA’S MAILBOX
Presented by 99.1 The Mix
Whether you were naughty or nice, Santa’s Mailbox in Cathedral Square also
topped the list of free things offered by the Fest. Presented by 99.1 The Mix, every boy
and girl who wrote Santa received a personalized letter in return.
Even with 1,658 letters to respond to, postage was not required, thanks to the
support of Milwaukee Downtown and 99.1 The Mix. To boost awareness,
The Mix also tossed in 156 on-air promos.
HOLIDAY ORNAMENT
Each year, the Milwaukee Holiday Lights Festival preserves a piece
of downtown history by casting a signature building or icon into a pewter
ornament. The 2013 edition featured the U.S. Bank Tower. Past editions in
the series were also made available for a premium.
Online orders were accepted through milwaukeeholidaylights.com and okanjo.com.
Point of sale purchases could be done at Milwaukee Downtown, Urban Milwaukee
and Kloiber Jewelers. A total of 194 ornaments were sold through Milwaukee
Downtown.
MARKETING
The Milwaukee Holiday Lights Festival produced the following print pieces to
brand the event and recognize sponsors and community partners.
Rack Cards
A save-the-date card was produced
in September with preliminary details
of the kick-off celebration. The card
was mailed to a 10,000-person database
and inserted in the November issue of
Milwaukee Magazine, which reached
33,479 homes.
Warming House Signage
Banners and freestanding signs were
positioned throughout the The Shops of
Grand Avenue to inform guests of the
on-site Jingle Bus. T-Mobile Operated
by Wireless Vision LLC and Wildflour
Bakery were also recognized for their
contributions to the service.
Brochures
To bundle the enormous amount
of activity taking place in downtown
Milwaukee over the holiday season, the
Festival created a 44-page guide.
Covering events, dining, nightlife,
hotel accommodations and retail
destinations, the highly coveted piece
was distributed to 20,000.
Park Signage
Banners and freestanding signs were
positioned in Cathedral Square Park,
Pere Marquette Park and Zeidler Union
Square for the duration of the season to
acknowledge sponsors and community
partners.
Jingle Bus Tickets
Aside from providing systematic
boarding, the Jingle Bus ticket was an
additional way to boost sponsor
awareness. T-Mobile Operated by
Wireless Vision LLC was the presenting
sponsor of the 2013 service, garnering
logo recognition on 13,000 tickets.
Perforated and numbered, the
consumer retains one part of their
ticket following their tour, making that
portion an ideal space for a coupon.
Cocoa with the Clauses Menus
Restaurants neighboring Cathedral
Square Park offered kid-friendly
menus at discounted prices to lure
in families attending Cocoa with the
Clauses. Menus were mixed into one
flyer, which was distributed by
Milwaukee Downtown’s Public Service
Ambassadors. 200 menus were printed,
allowing additional recognition for
the sponsor of Cocoa with the Clauses,
Madison Medical Affiliates.
MARKETING
ADVERTISING
Through media sponsorships and savvy negotiations, the Milwaukee
Holiday Lights Festival garnered over 16.8 million impressions across print,
television, radio and online outlets. The Festival’s primary target was women ages
35-64 in the Milwaukee DMA. Efforts were also made to target families in
northern Illinois and in the Green Bay/Appleton and Oshkosh markets.
OnMilwaukee.com – Official Online Sponsor
11/14 – 11/21; 11/28 – 12/24 – 200,780 impressions, 0.10% CTR
As the Festival’s official online sponsor, OnMilwaukee.com is Milwaukee’s go-to
source for new bar and restaurant reviews, weekend happenings and the latest buzz
around town. The site averages approximately 453,000 visitors each month.
_______________________________________________________________________
Milwaukee Journal Sentinel – Official Newspaper Sponsor
11/15 (Four-Page Insert) – 496,173 impressions
11/17 (Full-Page) – 801,455 impressions
11/18 – 1/8 (13 Quarter-Page Ads) – 6,450,249 impressions
12/11 (Full-Page) – 801,455 impressions
11/11 – 12/29 (JS Network & Outreach Network) – 1,147,1058 impressions, 0.09% CTR
In addition, the Milwaukee Journal Sentinel assisted in promoting the
Milwaukee Holiday Lights Festival contest, which offered fest-goers a chance to win
downtown prize packages. A total of 866 entries were received. Approximately 46%
expressed interest to be added to Milwaukee Downtown’s biweekly event email, the
Downtown Hotlist.
_______________________________________________________________________
Milwaukee Magazine – Official Magazine Sponsor
November 2013 & December 2013 – 167,396 impressions
Since 1983, Milwaukee Magazine’s spirited coverage of issues, personalities and
events has made it one of the most honored city magazines in the United States. The
publication has helped position the Festival to its active readers with an insertion of
the Milwaukee Holiday Lights Festival rack card in the November issue and a full-page
ad in December. Banner ads were also included in two weekly blogs.
_______________________________________________________________________
WISN 12 – Official Television Sponsor
11/8 – 12/29 (96 :15 spots) – 3,022,800 impressions
11/8 – 12/29 (wisn.com) – 428,649 impressions, 0.2% CTR
WISN, Milwaukee’s ABC affiliate, continues to deliver the strongest audiences by
being #1 in nearly all major dayparts. The Festival aired two :15 spots – one promoting
the kick-off ceremony and one promoting the Jingle Bus.
Besides the on-air component, WISN 12 hosted an online contest on wisn.com and
on the station’s Facebook page and rolled pre-roll videos on wisn.com. The contest
generated 146 entries
ADVERTISING
99.1 The Mix – Official Radio Sponsor
11/15 – 12/22
The Mix supported the Festival with 134 (:30) on-air spots and 100 (:30) streaming
spots.
For the last seven years, The Mix has also generously supported Santa’s Mailbox. The
Mix Radio Elves assist in personalizing responses and mailing letters. The promotion
team also delivered 156 on-air promos to boost awareness of the mailbox.
_______________________________________________________________________
Clear Channel Outdoor – Official Outdoor Sponsor
11/4 – 12/29 – 1,000,359 impressions
The Milwaukee Holiday Lights Festival secured eight weeks of space on 10 transit
shelters throughout Milwaukee, as well as four weeks of bulletin space on a billboard
near I-94 & 26th Street.
In addition, the Milwaukee Holiday Lights Festival incorporated a countdown to the
kick-off campaign that ran on seven digital boards. The total number of spots
delivered was 14,069.
_______________________________________________________________________
Fox6Now.com
11/15 – 21 & 11/29 – 12/29 – 202,914 impressions, 1.09% CTR
The Milwaukee Holiday Lights Festival tested new waters by running an online
campaign on FOX 6’s news website. The campaign included static banners combined
with pre-roll ads, which were a slam-dunk. The kick-off spot had a 3.54% CTR and the
Jingle Bus spot had a 5.13% CTR.
_______________________________________________________________________
Spotify
11/14 – 11/21; 11/28 – 12/24 – 112,175 impressions, 0.10% CTR
Through its partnership with OnMilwaukee.com, the Festival ran 160,000
impressions on Internet radio.
_______________________________________________________________________
Lift – Pre-Roll Advertising
11/14 – 11/21; 11/28 – 12/24 – 160,437 impressions, 0.11% CTR
Through its partnership with OnMilwaukee.com, the Festival ran 100,000 pre-roll
impressions, which were accompanied by a 300x300 banner.
_______________________________________________________________________
M Magazine
November 2013 & December 2013 – 207,500 impressions
M Magazine is a monthly lifestyle publication that targets financially successful,
well-educated, and well-traveled homeowners and professionals. The Festival placed
two full-page ads.
Key Magazine
November 2013 – 75,000 impressions
Touted as Milwaukee’s only monthly visitor guide, Key Magazine gathers the city’s
must-see and must-do attractions and activities. The Festival placed one full-page ad in
November and worked with the editorial staff on a December cover feature.
_______________________________________________________________________
Facebook
12/10 – 12/14 (Cocoa with the Clauses) – 36,012 impressions, 2.532% CTR
The Festival’s Cocoa with the Clauses campaign resulted in 469 website clicks to the
Festival’s website and 159 page likes of Milwaukee Downtown’s fan page.
12/19 – 12/29 (Jingle Bus) – 1,433,486 impressions, 0.002% CTR
The Festival’s Jingle Bus campaign resulted in 286 website clicks to the Festival’s
website and 9 page likes of Milwaukee Downtown’s fan page.
_______________________________________________________________________
Milwaukee Times
11/14 – 50,000 impressions
A weekly publication targeting Milwaukee’s African American community,
Milwaukee Times covers local news, health, education, home, sports and more.
The Festival placed one half-page ad to promote activities of the kick-off event.
_______________________________________________________________________
ScreenVision
11/15 – 11/20; 11/21 – 12/29 – 21,840 spots
New this year, the Milwaukee Holiday Lights Festival partnered with ScreenVision
to air the Fest’s two :15 television spots prior to screenings at area movie theaters. The
spots ran on 104 screens at seven Marcus Theatres in Appleton, Oak Creek, Waukesha,
Mequon, Oshkosh, Gurnee and Green Bay/Appleton for six weeks.
PUBLIC RELATIONS
The Milwaukee Holiday Lights Festival worked closely with managing
editors, television producers and public affairs directors at the start of 2013 to
ensure contacts were kept in the loop on all facets of the festival —
from the installation of décor and the kick-off ceremony to Jingle Bus rides and
Cocoa with the Clauses. In 2013, the Festival secured $360,721 in coverage.
PUBLIC RELATIONS
PUBLIC RELATIONS
Television
DATE
DAY
TIME
STATION
PROGRAM DESCRIPTION
NIELSEN AUDIENCE
PR VALUE
10/30/13
WED
10:17:28 PM
WISN-TV 12
WISN 12 News at 10
88,379
$7,680.00
10/31/13
THU
5:36:33 AM
WISN-TV 12
WISN 12 News at 5am
23,008
$705.00
10/31/13
THU
6:25:55 AM
WISN-TV 12
WISN 12 News at 6am
35,073
$750.00
11/13/13
WED
6:42:19 PM
WTMJ-TV 4
Wisconsin Tonight
33,573
$2,695.00
11/13/13
WED
6:50:37 AM
WTMJ-TV 4
Wisconsin Tonight
33,573
$7,425.00
11/15/13
FRI
10:56:53 PM
WISN-TV 12
WISN 12 News at 10
88,379
$4,440.00
11/15/13
FRI
9:44:41 PM
WITI-TV 6
Fox 6 News at 9
64,272
$18,495.00
11/15/13
FRI
5:23:52 PM
WITI-TV 6
Fox 6 News at 5
40,988
$8,256.00
11/15/13
FRI
4:01:14 PM
WITI-TV 6
Studio A
27,984
$5,145.00
11/16/13
SAT
7:26:05 AM
WISN-TV 12
WISN 12 News at 7am
36,071
$840.00
11/16/13
SAT
7:45:00 AM
WTMJ-TV 4
WTMJ 4 News Now 7am
34,372
$1,440.00
11/16/13
SAT
8:43:02 AM
WTMJ-TV 4
WTMJ 4 News Now 8am
34,372
$1,659.00
11/18/13
MON
6:15:20 PM
WISN-TV 12
WISN 12 news at 6
72,399
$8,100.00
11/20/13
WED
5:45:44 PM
WITI-TV 6
Fox 6 News at 5
40,988
$1,884.00
11/20/13
WED
4:06:36 PM
WTMJ-TV 4
WTMJ 4 News at 4
36,221
$441.00
11/20/13
WED
9:00:21 AM
WTMJ-TV 4
Morning Blend
16,439
$291.00
11/20/13
WED
9:40:58 AM
WTMJ-TV 4
Morning Blend
16,439
$3,600.00
11/20/13
WED 9:46:01 AM
WTMJ-TV 4
Morning Blend
16,439
$90.00
11/20/13
WED
6:01:41 AM
WTMJ-TV 4
WTMJ 4 News Now 6am
22,251
$1,068.00
11/21/13
THU
4:49:58 AM
WISN-TV 12
WISN 12 New at 430am
18,197
$402.00
11/21/13
THU
10:22:51 PM
WDJT-TV 58
CBS58 News at 10
69,594
$801.00
11/21/13
THU
6:06:23 AM
WDJT-TV 58
CBS58 News at 6am
7,917
$528.00
11/21/13
THU
5:36:54 AM
WDJT-TV 58
CBS58 News at 5am
4,640
$345.00
11/21/13
THU
6:09:28 PM
WISN-TV 12
WISN 12 News at 6
72,399
$5,130.00
11/21/13
THU
6:15:02 PM
WISN-TV 12
WISN 12 News at 6
72,399
$6,480.00
11/21/13
THU
6:25:51 PM
WISN-TV 12
WISN 12 News at 6
72,399
$2,070.00
11/21/13
THU
5:08:52 PM
WISN-TV 12
WISN 12 News at 5
49,874
$11,679.00
11/21/13
THU
5:35:53 AM
WISN-TV 12
WISN 12 News at 5am
23,008
$1,575.00
11/21/13
THU
11:22:54 AM
WITI-TV 6
WITI 11am News
26,727
$2,250.00
11/21/13
THU
8:10:47 AM
WITI-TV 6
Fox 6 News at 8am
52,465
$10,926.00
11/21/13
THU
7:39:35 AM
WITI-TV 6
Fox 6 News at 7am
51,271
$10,926.00
11/21/13
THU
8:56:07 AM
WITI-TV 6
Fox 6 News at 8am
51,274
$9,174.00
11/21/13
THU
7:13:44 AM
WITI-TV 6
Fox 6 News at 7am
52,203
$9,024.00
11/21/13
THU
6:37:46 AM
WITI-TV 6
Fox 6 News at 6am
46,476
$2,151.00
11/21/13
THU
6:07:46 AM
WITI-TV 6
Fox 6 News at 6am
46,476
$1,700.00
11/21/13
THU
5:54:07 AM
WITI-TV 6
Fox 6 News at 5am
35,559
$1,320.00
11/21/13
THU
5:09:26 PM
WTMJ-TV 4
WTMJ 4 News at 5
56,022
$7,290.00
11/21/13
THU
5:16:18 PM
WTMJ-TV 4
WTMJ 4 News at 5
56,022
$5,265.00
11/21/13
THU
4:25:48 PM
WTMJ-TV 4
WTMJ 4 News at 4
36,221
$1,200.00
11/21/13
THU
12:06:20 PM
WTMJ-TV 4
WTMJ 4 News at Noon
33,816
$6,630.00
11/21/14
THU
5:41:05 AM
WTMJ-TV 4
WTMJ 4 News Now 5am
13,344
$1,110.00
11/25/13
MON
8:38:01 AM
WITI-TV 6
Fox 6 News at 8am
51,274
$351.00
11/28/13
THU
10:19:57 PM
WISN-TV 12
WISN 12 News at 10
85,216
$1,560.00
11/29/13
FRI
5:15:00 PM
WISN-TV 12
WISN 12 News at 5
49,874
$400.00
11/29/13
FRI
6:15:00 PM
WISN-TV 12
WISN 12 News at 6
72,399
$450.00
DATE
DAY
TIME
STATION
PROGRAM DESCRIPTION
NIELSEN AUDIENCE
PR VALUE
11/29/13
FRI
10:15:00 PM
WISN-TV 12
WISN 12 News at 10
88,379
$600.00
11/30/13
SAT
8:12:56 AM
WISN-TV 12
WISN 12 News at 7am
52,076
$909.00
11/30/13
SAT
5:53:37 AM
WISN-TV 12
WISN 12 News at 5am
24,503
$660.00
12/1/13
SUN
8:57:05 AM
WISN-TV 12
WISN 12 News at 8am
43,690
$1,470.00
12/3/13
TUE
5:15:00 PM
WISN-TV 12
WISN 12 News at 5
49,874
$400.00
12/3/13
TUE
6:15:00 PM
WISN-TV 12
WISN 12 News at 6
72,399
$450.00
12/3/13
TUE
10:15:00 PM
WISN-TV 12
WISN 12 News at 10
88,379
$600.00
12/10/13
TUE
5:15:00 PM
WISN-TV 12
WISN 12 News at 5
49,874
$400.00
12/10/13
TUE
6:15:00 PM
WISN-TV 12
WISN 12 News at 6
72,399
$450.00
12/10/13
TUE
10:15:00 PM
WISN-TV 12
WISN 12 News at 10
88,379
$600.00
12/13/13
FRI
6:45:00 AM
WISN-TV 12
WISN 12 News at 6am
35,073
$1,125.00
12/14/13
SAT
5:17:42 PM
WISN-TV 12
WISN 12 News at 5
95,697
$595.00
12/17/13
TUE
5:15:00 PM
WISN-TV 12
WISN 12 News at 5
49,874
$400.00
12/17/13
TUE
6:15:00 PM
WISN-TV 12
WISN 12 News at 6
72,399
$450.00
12/17/13
TUE
10:15:00 PM
WISN-TV 12
WISN 12 News at 10
88,379
$600.00
12/20/13
FRI
4:04:00 PM
WITI-TV 6
Studio A
26,523
$1,680.00
12/20/13
FRI
9:05:02 AM
WITI-TV 6
Real Milwaukee
56,906
$1,281.00
12/29/13
SUN
8:44:54 AM
WTMJ-TV 4
WTMJ 4 News at 8am
34,602
$1,068.00
12/29/13
SUN
6:45:06 AM
WTMJ-TV 4
WTMJ 4 News at 6am
17,430
$99.00
$189,578.00
Radio
DATE
TIME
STATION
LENGTH OF INTERVIEW
FORMAT
NIELSEN AUDIENCE PR VALUE
11/20/13
7:00 AM
99.1 WMYX
2 min. 30 sec.
Kidd & Elizabeth
NA
$2,250.00
11/27/13
12:00 PM
99.1 WMYX
1 min. 30 sec.
Stuff the Bus
NA
$1,350.00
11/30/13
Late Evening
98.3 WJMR
15 min.
Andrea Williams Public Affairs
NA
$1,200.00
12/1/13
Morning
96.5 WKLH
15 min.
NA
$2,160.00
12/1/13
Morning
102.9 WHQG
15 min.
NA
$1,440.00
12/1/13
8:48 AM
AM 620 WTMJ
8 min. 30 sec.
Newstalk
NA
$4,335.00
12/2/13
Various
88Nine Radio Milwaukee
2 min. 30 sec.
Community Story
NA
$11,550.00
$24,285.00
PUBLIC RELATIONS
Print
DATE
PUBLICATION
ARTICLE / DESCRIPTION
SIZE
IMPRESSIONS
PR VALUE
Fall/Winter ’13Experience Wisconsin
Calendar: Milwaukee Holiday Lights Festival 1/4 page
137,500
$1,725.00
10/30/13
Milwaukee Journal Sentinel
Are Ghosts & Ghoblins Naughty or Nice?
14.25
801,455
$5,685.75
November
Key Magazine
Special Events - Kick-Off
1/4 page
75,000
$990.00
November
Key Magazine
Join the Fun at MHLF Kick-Off
full-page
75,000
$2,250.00
November
M Magazine
Datebook MHLF
1/12 page
103,750
$1,608.75
November
M Magazine
Merry Days & Bright Nights
1/2 page
103,750
$6,171.00
11/14/13
Wisconsin Gazette
Jingle Bells and Blasts
1/8 page
29,040
$570.00
11/18/13
Time to Trip the Tree Lights Fantastic
22
496,173
$6,138.00
11/22/13
Calendar - Jingle Bus
0.75
496,173
$229.50
11/29/13
0.75
496,173
$229.50
December
Key Magazine
Cover Feature
Full-page
75,000
$3,262.50
December
Key Magazine
Downtown Sparkles for the Holidays
Spread
75,000
$4,500.00
12/6/13
Where All Is Bright
57.5
496,173
$17,595.00
12/6/13
Let It Shine
10.5
496,173
$3,213.00
12/6/13
0.75
496,173
$229.50
12/6/13
Business Journal Milwaukee
After Hours - Lights Shine on Holiday Season 3/4 page
25,000
$23,385.00
12/13/13
0.75
496,173
$229.50
12/20/13
0.75
496,173
$229.50
12/27/13
0.75
496,173
$229.50
5,966,052$78,471.00
Online
DATE
PUBLICATION
ARTICLE / DESCRIPTION
SIZE
IMPRESSIONS
PR VALUE
1/29/13
UrbanMilwaukee.com
Working: Ambassador Justin Miller
NA
70,000
$1,026.00
10/4/13
JSOnline.com
Downtown to Light up for the Holidays...
84 words
493,200
$825.00
10/21/13 Yahoo! Voices
Guide to Milwaukee Holiday Lights Festival
NA
$600.00
11/1/13
VisitMilwaukee.org
Milwaukee Holiday Lights Festival
NA
$150.00
11/1/13
WisconsinTrails.com
Calendar: Milwaukee Holiday Lights Festival
NA
$250.00
11/1/13
WisconsinTrails.com
Calendar: Holiday Lights Festival Kick-Off Extravaganza NA
$250.00
11/13/13 TodaysTMJ4.com
Milwaukee Holiday Lights Festival 2013
NA
275,000
11/14/13 JSOnline.com
Weekly Entertainment Calendar
NA
493,200
$75.00
11/14/13 BizTime’s Bubbler Weekly
Lights festival to add holiday glow to Milwaukee
204 words
33,465
$1,104.00
11/15/13 Yelp.com
Milwaukee Holiday Lights Festival
NA
$225.00
11/15/13 BizTimes.com
Lights festival to add holiday glow to Milwaukee
NA
11/15/13 About.com
Holiday Lights in Downtown Milwaukee
NA
The Week Ahead: Holiday Lights Festival Lights Up...
NA
493,200
$2,918.00
11/18/13 Wisn.com
Students From Around Milwaukee Help Decorate TreesNA
423,000
$5,076.00
11/19/13 Takingthekids.com
58 Places for Families to Light Up the Holidays
NA
24,503
$809.00
11/20/13 OnMilwaukee.com
Milwaukee Holiday Lights Festival begins Thursday
198 words 6,320,740
$3,160.00
11/20/13 TheMorningBlend.com
The Jingle Bus - Coach USA
33,465
$3,300.00
$3,764.50
$125.00
NA
$300.00
11/20/13 LakeCountryFamilyFun.com Milwaukee Weekend Guide: Nov. 21-24
NA
$150.00
11/21/12 Fox6Now.com
Festive Fun You Can Enjoy at Holiday Lights Festival
NA
326,991
Weekend Guide
15 words
493,200
$75.00
11/21/13 Yelp.com
Milwaukee Holiday Lights Festival Kick-Off ExtravaganzaNA
$225.00
11/22/13 MSN.com
WISN 12 News’ Marianne Lyles, Patrick Paolantonio
Help Turn on Holiday Lights
$9,810.00
NA
$2,500.00
11/22/13 BizJournals.com/milwaukee Slideshow: Holiday Event Lights Up Downtown
NA
$8,013.00
11/22/13 WPR.org
Downtown Milwaukee Jingle Bus Tours
NA
11/22/13 Milwaukee BizTalk
Holiday event lights up downtown
90 words
NA
12/2/13
RadioMilwaukee.org
Kids decorate holiday trees in Cathedral Square Park
102 words
12/5/13
JSOnline.com
Milwaukee-area Christmas Light Displays
12/8/13
ExpressMilwaukee.com
15th Annual Milwaukee Holiday Lights Festival
12/8/13
Blog.TripBNB.com
7 Reasons to Visit Milwaukee Instead of the North Pole NA
12/9/13
Trekaroo
Celebrate the holidays in Milwaukee with kids
100 words 172,424
12/9/13
ExpressMilwaukee.com
106,000
30,000
$350.00
$1,800.00
493,200
$75.00
50,000
$1,650.00
NA
493,200
$15,228.00
NA
80,000
$75.00
$300.00
$2,069.00
15th Annual Milwaukee Holiday Lights Festival
312 words
80,000
$260.00
12/13/13 LittleLakeCountry.com
Holiday Day Trip to Downtown Milwaukee
312 words
$125.00
12/13/13 MyWorldNews.com
Kidd & Elizabeth’s Weekend Picks: Jingle Bus
NA
12/13//13 TodaysTMJ4.com
Milwaukee Holiday Lights and Spirits Tour
NA
275,000
$1,200.00
NA
493,200
$75.00
NA
493,200
$75.00
$375.00
$68,387.50
GRAND TOTAL: $360,721.50
SPONSORS
__________________
PARK SPONSORS
__________________
JINGLE BUS SPONSORS
__________________
MEDIA SPONSORS
__________________
CONTRIBUTING PARTNERS
FOR 2014 MILWAUKEE HOLIDAY LIGHTS FESTIVAL SPONSORSHIP OPPORTUNITIES CONTACT:
Leah Thomas at [email protected] or call 414.220.4700, extension 5.
MilwaukeeDowntown.com l 414.220.4700 l 600 East Wells Street l Milwaukee, WI 53202

November 21–December 29 • Downtown Milwaukee

Transcription

Similar documents

WUCA 75th ANNIVERSARY - Wisconsin Underground Contractors

SNU Rally at the Fallon Cantaloupe Festival September 2012

A Taste of Milwaukee

HAPPY HOLIDAYS FROM VISIT MILWAUKEE!

FaMIly PaSS - Milwaukee Journal Sentinel

FOODIES REJOICE — YOU CAN TRAVEL THE GLOBE BY WAY OF

Classifieds - Shepherd Express

- Milwaukee Rescue Mission

best of the best - Visit Milwaukee

Station of the Year Application Form