2015-2016 audience survey results

Comments

Transcription

2015-2016 audience survey results
2015-2016 AUDIENCE SURVEY RESULTS
November 2015 performance – 259 attendees; 163 surveys submitted; 63% participation rate
January 2016 performance – 312 attendees; 144 surveys submitted; 46% participation rate
Cumulative participation rate: 54%
1)
2)
3)
4)
5)
6)
7)
8)
Overall, how satisfied were you with today’s
Coastal Concerts program? (circle one)
January 2016 Audience
November 2015 Audience
Did you take advantage of the opportunity to meet
and speak with the musicians following the
performance? (circle one)
January Audience
November Audience
The cost of your ticket(s) was … (circle one)
January Audience
November Audience
Would you be willing to pay an additional $5 for a
guaranteed preferred seat (e.g., first five rows)?
(circle one)
January Audience
November Audience
What performance time do you prefer? (circle one)
January Audience
November Audience
Are you currently a Coastal Concerts season
subscriber? (circle one)
January Audience
November Audience
If you answered “No” to Question 6, what is your
principal reason for not purchasing a subscription?
(circle one)
January Audience
November Audience
If you answered “No” to Question 6, how many
concerts are you planning to attend this season?
January Audience
November Audience
1
Greatly
91%
77%
Very
Much
8%
22%
Yes
No
31%
17%
Too
High
4%
6%
Yes
69%
83%
Just
Right
94%
94%
No
44%
34%
2 PM
56%
66%
7 PM
40%
44%
14%
20%
Yes
43%
51%
No
57%
49%
Personal
schedule
conflicts
51%
55%
Conflict
with other
arts event
8%
11.5%
Very
Little
1%
1%
Not at
all
-
Too
Low
2%
-
Like a
mix of
both
37%
27%
No
Pref.
Program
Selection
Other
37%
33%
4
13%
12%
1
2
4%
0.5%
3
16%
13%
40%
45%
31%
30%
9%
9%
9)
10)
11)
12)
13)
14)
Have you ever attended a free Coastal Concerts
outreach event (e.g., in-school program, Musical
Perspectives lecture or Rising Artist and Venue
Expansion [RAVE] performance)?
January Audience
November Audience
Do you try to patronize businesses that support
Coastal Concerts? (circle one)
January Audience
November Audience
Before or after a concert, do you:
Dine at a local restaurant? (circle one)
January Audience
November Audience
Stay at a local hotel? (circle one)
January Audience
November Audience
Are you likely to recommend Coastal Concerts to a
friend or colleague? (circle one)
January Audience
November Audience
Which of the following choices best describes you?
(circle one)
January Audience
November Audience
How often have you attended any of the following
within the last 12 months? (circle all that apply)
a)
Concert – classical music
b) Concert – other type of music
January Audience
November Audience
January Audience
November Audience
c) Live theatrical production – professional
January Audience
November Audience
d) Live theatrical production – school or amateur
January Audience
November Audience
e) Lecture
January Audience
November Audience
2
Yes
No
27%
23%
Yes
73%
77%
No
87%
86%
13%
14%
Yes
65%
67%
Yes
2%
0.5%
Yes
No
35%
33%
No
98%
99.5%
No
100%
99.5%
0.5%
Full-time
local
resident
Part-time/
seasonal
resident
Just
Visiting
6%
6%
8%
7%
Never
6%
9%
1-3 times
52%
54%
4 or more
42%
37%
8%
14%
62%
59%
30%
27%
19%
21%
64%
58%
17%
21%
37%
40%
48%
52%
15%
8%
30%
34%
50%
53%
20%
13%
86%
87%
15)
How did you hear about Coastal Concerts? (check all that apply)
Mail from Coastal Concerts
January Audience – 35 mentions
November Audience – 58
Posters
January – 13
November - 18
Radio program
January – 24
November – 24
Web search/social media
January – 14
November – 12
Newspaper story
January – 54
November - 56
Other
January – 7
November – 15
Word of mouth
Advertising
January – 43
November - 47
January – 7
November - 10
Coastal Concerts outreach event
January – 1
November – 0
Audience Demographics:
Asian
January Audience
November Audience
January Audience
November Audience
2%
2%
19 &
Under
0
0
Black/African Hispanic/
Native
American
Latin
American
1%
0
2%
1%
0
0
20-29 30-39 40-49 50-59 60-69
0
1%
0
1%
3
5%
1%
12%
8%
30%
33%
White
Other
94%
97%
70-79
2%
0
80 &
Over
9%
11%
44%
45%
ZIP Code
19958
19971
19968
19963
19966
19973
19975
19939
19930
19947
19904
19970
19901
21811
19938
19941
19977
19803
20910
20017
20853
21842
19946
19951
20852
21093
19934
19911
19709
22304
19976
18415
20011
21114
23452
20854
January
Audience
52
18
13
6
2
2
4
2
2
3
2
1
3
2
2
1
1
2
2
0
0
1
1
1
1
1
1
0
1
1
0
0
0
0
0
0
November
Audience
71
21
13
4
6
5
2
3
2
1
1
2
0
1
0
1
1
0
0
2
2
0
0
0
0
0
0
1
0
0
1
1
1
1
1
1
4
Total
123
39
26
10
8
7
6
5
4
4
3
3
3
3
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
% of Total
Respondents
45%
14%
10%
4%
3%
2.5%
2%
2%
1.5%
1.5%
1%
1%
1%
1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
<1%
Verbatim Comments – January 2016 Audience
R. Stoltzman, clarinet; Ching-Yun Hu, piano. Some newer music is also wonderful for this venue Dilerhoff (sp?), Fuchs and lesser-known superb composers.
Benjamin Bowman - best violinist ever. My wife and I prefer 7 PM because 2 PM breaks up the day and
disallows most other plans or use of the daytime.
I have loved many Coastal Concerts I've attended, but best was Spanish Brass. Would enjoy more
concerts like that.
Classical music with solos of cello, violin, piano. Mozart. 50s and 60s jazz. Original rhythm and blues of
the 50s.
Loved the rendition of Rhapsody In Blue. My husband's favorite piece!
Try to schedule so you do not conflict with Met simulcasts. I know it is not easy.
Designated seating.
Having a concert in the early evening suits my preference to have a date night with my sweetheart.
Nights please. If in afternoon, have missed too many Met operas.
I would like the performers to be elevated so that the audience can see better.
Super choice (VIDA). Keep up the great concerts. Please raise the stage area because being live means
more than listening. Thanks.
All genres are appreciated. Maybe some vocalists would be different.
Fabulous concert! Keep going!
Tragically, not aware previously (of Coastal Concerts). Will attend whatever is left.
Guitar quartet could have been elevated so everyone could see their fingering.
Pick 3 or 4 subscription. Looking forward to SYBARITE5.
Utilizing the raised stage would greatly enhance the performance, visually as well as auditorily! A 12- to
15-inch platform just doesn't do it.
Please have the performers on more of a raised stage. It is very hard to see, especially for a short
person. There is a higher stage available.
Bumper Jackson
5
I like what you have been doing. Don't change. (Re. Q4): I don't think this is a good idea for the folks who
come early and usually get a good seat.
Would really like an evening program. Understand the cost, but a DDOA grant, or other foundation grant
to bring cost down.
Your concerts have been excellent!
2 PM conflicts with Met Opera
More guitarists
Ask (VIDA) to return. Wow - Rhapsody In Blue. Delightful, informational presentation. Don't conflict with
Met Opera.
Prefer small groups - leider, especially singing; early music, including medieval, especially with period
instruments.
Bathroom facilities need help. Mikes at suitable distance would have helped guitarists.
You are great. Need the air.
(Q7-Other) No refund when past program was canceled.
When possible put the musicians on the stage to make it easier to see them. (Q7-Other) When
purchased season tickets and one of the musicians for a performance canceled Coastal Concerts did not
provide a way to transfer the tickets to another performance. So now we pay as we go.
You're doing great already! Especially good board and other leadership.
Cannot hear or understand people talking on the mic, including performers. Turn up the volume.
Choose a better facility. I would like to know how the proceeds from the concert are spent. Jazz piano New Orleans jazz.
Make handicapped accessible.
Prefer stadium seating. Enjoyed concert and would have liked to see them play guitars. Thank you for all
of your efforts to bring quality concerts to Lewes.
First one. New to the area. Will be back.
Just moved here. Not sure, but may become season ticket holders.
Didn't know about it (Coastal Concerts) until today. Youth appreciation - so great!
Please put the guitarists on the stage so we can see their hands. Thanks - an aspiring student!
Encore!
6
Just moved here.
First time here. Congratulations on a wonderful series!
Bring VIDA back!
Put the musicians on the stage so we can see them!
Verbatim Comments – November 2015 Audience
David Russell – guitar
Q7 - other - don't live here
Make more parking available at the church
Hope you are able to reschedule Red Priest
Would very much like evening program, Saturday or Friday
Prefer evenings
David Russell - Spanish guitar
Q7 - other - our first time here. Wonderful performance today. Celtic harp.
String quartets my LEAST favorite
Matinees
More nighttime concerts please!
Berano (sp?) Guitar Duo
Violinist Benjamin Bowman. A program of violin and cello sonatas. A program of piano trios.
I note conflicts with RB Film Festival and Met Opera simulcasts and believe it would be to everyone's
advantage to plan together to avoid this. Should have scheduled a substitute performer for the first
concert. Very disappointing to cancel. Could have offered refunds to those who particularly wanted to
see the scheduled group. Baroque not my favorite. I would happily have come to a different program.
Would love to have 2 matinee concerts in summer
Q4 - yes, but don't like the idea
David Russell or other guitarist
Q7 - Not in the area enough
7
Enjoy strings/ Engage them within two years!!
You need a new venue. Can't see if you sit far back.
Tickets should be $25
Tickets should be $20-$25
I advise checking the schedule for the Met Saturday afternoon telecasts before choosing dates for
Coastal Concerts programs.
Would love to hear the Colorado Quartet again
More restrooms!
Fine as is
Post info about parking
Better venue so we could see the performers
Chorale music. Christmas music.
Piffaro (sp?) - recorders and ancient instruments. Love harp music.
Folk music. Q7 - other - forgot
Looking forward to Red Priest
Q4 - Disagree with notion
# # #
8

Similar documents