First for the Finest Frozen-at-Sea Fish

Transcription

First for the Finest Frozen-at-Sea Fish
Issue No. 109
January/February­­­­ 2015
Whitley’s
First for the Finest
Frozen-at-Sea Fish
Top Quality Skinless PinBone
In/Skinless Boneless Frozen at
Sea Cod and Haddock Fillets
from the finest producers...
Wide range of Size Gradings
available
Our Cod and Haddock contains
No Additives or Glaze - so you
are just buying Fish.
Skinless, Boneless Fillets require
no work or cutting - just thaw,
batter and fry - with absolutely
no waste.
Our fish is caught in the
sustainable fishing grounds
of the North East Atlantic.
Nothing could be fresher
Fully prepared and Frozen at Sea.
IMPRESSED?
Speak to your Sales Manager or the
Tele-Sales Team and Order your Fish
Today!
CHIP WEEK 2015
IS FAST APPROACHING...
Act Now!
With Chip Week 2015 just around the corner,
now is the time for chip shops to prepare for one
of the biggest events in the chipping calendar!
The annual celebration returns for its 24th year,
between 16th and 22nd February, and chip
shops are being urged to make the most of this
fantastic opportunity. With free promotional
material available to all registered shops, it’s time
to put up the posters, hang out the bunting and
start shouting about your exciting events and
promotions taking place during this year’s
Chip Week!
Potato Council marketing manager, Kate Cox, said:
“This high profile campaign is a great platform for all
businesses to celebrate the mighty chip. What’s more,
Chip Week offers a real opportunity for shops to boost
trade; however they must act fast in order to maximise
the many benefits the campaign offers. As Chip Week
edges closer, it’s time to start shouting about your plans
to drum up as much interest as possible. Using the
newly designed point-of-sale material will help attract
customers and encourage passing trade to celebrate the
Week. Likewise, offering promotional deals such as buy
one get one free (BOGOF) on a large portion of chips or
holding a Chip Week charity day will act as great drivers
for business.”
Targeting customers with special offers e.g. ‘Half price
fish & chip meals for pensioners’ will also help entice
people in. In addition, charitable promotions, such as
pledging to make a donation for every bag of chips sold
during Chip Week, can encourage customers to buy an
extra portion of chips and build longer-term loyalty. The
countdown to the Choice Chip Awards is also quickly
approaching. Voting ends Saturday 7th February 2015
and all voting cards need to be with us by Tuesday 10th
February; otherwise you may lose valuable votes!
If you’ve not registered for Chip Week 2015
yet, there’s still time to join the campaign.
Simply call 01664 869409 or email [email protected]
potato.ahdb.org.uk and you can be a part of the
festivities. Every registered chip shop will receive
a FREE promotional kit complete with bunting,
posters, table talkers and voting cards to help
support Chip Week 2015. While signing up for
Chip Week, chip shop owners can also sign up
to receive valuable year-round point of sale for
their chip shop, which includes generic posters,
loyalty cards and window stickers. For more
information, as well as promotional ideas and
updates, visit www.potato.org.uk/chipshops and
www.chips.lovepotatoes.co.uk
Great savings on
Also available in the range:
Heinz SqueezMe Mayonnaise
Code Ref: CT29
Quantity: 100 x 26ml
2 Save & Select
Points
Heinz SqueezMe Tartare
Heinz Tomato Ketchup
Code Ref: CT26
Quantity: 100 x 26ml
Buy 2
for only
£22
Plus 2 Save + Select Points
Code Ref: CT28
Quantity: 100 x 26ml
2 Save & Select
Points
The Heinz SqueezMe range offers your
customers the right amount of sauce, in a
format that is easy to use and mess free.
You can also turn a cost into a profit with
Heinz SqueezMe, with many customers
prepared to pay around 20p per portion.
Tony’s TALK
A Personal Opinion
from Tony Rogers
Chairman VAW
This time
short, sweet and to the point?
(I hope?).
We have had two great
testimonials sent in recently
paying homage to the great
piece of kit that is the
Hawkins Big Boy
so I will let our customers
do the talking this time.
“...‘nuff said!”
After reading Tony’s Talk in the last issue of VAW NEWS
I had decided to try the BIG BOY PRESSURE COOKER for
doing our peas. Last year we purchased a new stove for
the shop with 5.5kw burners for quicker cooking. Needless
to say that even without gas price increases the Gas Bills
have gone through the roof, the peas still needed careful
cooking for around 40-50 minutes in a 7.5 ltr aluminium
pan ¾ filled with peas covered with an inch of water
(same as I have done for the last 29 years).
I am delighted to say I have purchased two 10ltr Big Boys,
everything I do remains the same apart from the cooking
time. 10 mins in the morning then rested for approx. 30
mins before opening and I have consistently perfect peas.
I will over the course of the next few weeks or months be
purchasing two more Big Boy pans to replace my older
pans. I would like to thank you for the article as I know
these pans will pay for themselves as we will be saving a
fortune on our gas bills.
Ian Monteverde,
The Parade Fish Bar, Swinton
and…
My Big Boy is the best piece of equipment I have ever had
in the kitchen - It’s simply BRILLIANT!! - It saves time, gas,
and all that hassle - and the taste? … I can’t believe it! So
much so - I’ve bought another one for home!
Carla Hamilton,
Higher Fold Chippy, Leigh.
Need I say more?
Apart from wishing you a happy, healthy and
successful 2015!
Menu
ADDITIONS
V.A.Whitley stock a growing number
of popular products to help you
make menu additions at little extra
cost and without losing focus on
producing great Fish and Chips.
As well being able to offer individual
portions of each ‘added extra’ you could
also make your own “Combo Platters”,
which have become increasingly popular
in the food industry in recent years, and
can be very profitable. Combo or Sharing
Platters are an easy way to revamp your
existing menu and will help encourage
your customers to try products which they
may not have tried before.
Here are some ideas to get you started...
Seafood Combo Platter
Scampi
Calamari Rings
Salt and Pepper Calamari Chunks
Breaded Cod Fish Bites
Serve with Tartare Sauce and Sweet
Chilli Dips and a Side Portion of Chips.
Chicken Combo Platter
42nd Street Chicken Fillet Bites
Southern Fried Chicken Strips
Hot N Kickin Chicken Wings
Add in some Onion Rings
Serve with BBQ Dip or Garlic Mayonnaise
and a side portion of Chips.
Spicy Combo Platter
Chicken Tikka Bites
Sweet & Tangy Spare Ribs
Hot N Kickin Chicken Wings
Serve with a cooling Mayonnaise
Plus
Add in any of these as favourite sides...
Chicken Gravy or
Curry Sauce Dip.
Add these quality products to your menu and create some fantastic Combo Platters
Code Ref: FT60
Battered Calamari Rings
Quantity: 700g (17-25 pcs)
Price: £6.79
Code Ref: FT61
Salt & Pepper Squid Chunks
Quantity: 1kg
(42-63 pcs per bag)
Price: £9.19
Code Ref: FI10
Coddies:
Breaded Cod Fish Bites
Quantity: 150 x 20g
2 POIN
T
S
Code Ref: FT89
SFC Chicken Breast Strips
Quantity: 1kg
Price: £6.69
Code Ref: FT80
42nd Street
Chicken Fillet Bites
Quantity: 2kg
Price: £14.49
2 POIN
T
S
Code Ref: FT21
Hot N Kickin Chicken Wings
Quantity: 2.27kg
Price: £10.99
Code Ref: FT12
Chicken Tikka Bites
Quantity: 1kg
(30 per bag)
Price: £5.59
Code Ref: FR81
Battered Onion Rings
Quantity: 900g (56 Rings)
Price: £1.89
Code Ref: FR86
Crispy Garlic Mushrooms
Quantity: 900g (56 per bag)
Price: £3.29
1 POIN
T
Code Ref: FR84
Breaded Mozzarella Sticks
Quantity: 1kg
(33 per bag)
Price: £6.99
1 POIN
T
Save & Select
Prize Draw
Results Are In...
Throughout September and
October 2014 V.A.Whitley
ran a Save & Select Prize
draw in conjunction with
quality Kebab manufacturer,
Double A Kebab.
Entry into the draw had never been easier
- If you purchased a Double A Product
from V.A.Whitley you were entered
into the draw - The more products you
bought … the more entries you had with many great tasting Kebab products
bought during that time.
We are delighted to announce that the
four winners, each scooping 1,250 Save
& Select Points (£50.00) were:
•Hunts Cross Supper Bar, Liverpool
•Leo’s Fish Bar, Manchester
•The Silver Fish, Welshpool
•Bath Supper Bar, Manchester
Congratulations to each of
the winning accounts.
Why
Not
Try…
New
Triple Crown
FishyFishCakes
Quantity: 60 (2.5kg)
Natural Fishy
Fish Cake
Code Ref: FT56
NEW!!!
FISHY
FISH C
AK
KIDS MEAL
This new premium
product is made
from the same great
combination of
ingredients as the Triple
Crown Fish Cakes we
introduced in our last
made with
40% pure
issue. Not only are
cod!
delicately
they great for use in
flavoured
with
dill & pars
ley
a Childs meal box
in a natura and coated
l golden cr
umb
but they would be a
NOW A
VAILAB
LE!
great seller in Pubs
and Schools alike.
K
FREE PoS Available
ids lo ve ‘e
m!
ask for
KES
We have extend
our 1 litre
Sauce range
even further
We have again added to our
Harrisons Finest Sauces with the
addition of Yoghurt and Mint
flavour, which widens our range
of authentic and classic sauces
available in a 1 litre squeezable
bottle. Great on Kebabs or as a
dip with chips.
Yoghurt & Mint Sauce
£2.39
1 Litre Squeezable Bottle
Also available from the ‘Finest’ range:
Mayonnaise, Barbecue, Burger
Sauce, Sweet Chilli Sauce,
Chilli Sauce, Brown Sauce, Mild
Mustard and Salad Cream.
All great for dips, chips and a
whole lot more!!
Get yours today!!
Code Ref: CT22
Golden
Prize Draw Winners
Save & Select Prize Draw Results Are In
Throughout November and December 2014 we also ran
a Golden Save & Select Prize Draw with the support of
Goldensheaf Batter Flours. Every time V.A.Whitley customers
purchased a Batter Flour from the great range made by Kerry
Ingredients, they were entered into the free Prize Draw.
We are delighted to announce that the winners are:
ions
t
a
l
u
t
a
Congr each of
to nners
• 2nd Prize of 2,500 Points (£100)
i
goes to Marsh House Chippy, Darwen
the w
• 1st Prize of 5,000 Points (£200)
goes to Belfields, Burnley
• 3rd Prize of 1,000 Points (£40)
goes to Eagles, Llanfyllin
“Can I have one, Mum...ca
Can you
really afford
not to cater
for children
who bring
their families
into your
shop?
Do you recognise the importance of the
children’s meal market and the benefits
which it can bring to your business today
and for the future?
To help in the marketing why not introduce Kids Meal
Promotions, which are specifically designed for food
outlets who understand the importance of their younger
customers. Everything you need to start the promotion
is in the kit so there are no costly outlays for printing or
royalties.
You are developing your future
fish customers
You are gaining the adult meals
You are increasing your revenue
You are feeding the children
real food
Kids have a key influence on
families purchasing including
Take-Away food.
By adding kids meals to your
menu you encourage more
families to come along to your
shop.
Up to date film and cinema
themes - that way kids don’t
get bored and they keep
dragging parents back to your
shop.
Offering Meal promotions
aimed at children could result
in overall higher sales for
you, as you will also have the
opportunity to sell to their
parents - this could gain you
2-3 extra sales per visit.
an I, please Mum, can I?”
In St
NOW
!
ock
G
N
I
M
CO
Night at the
T
NEX L Museum 3
I
R
P
A
IN
The
Book of Life
Meal Boxes
Code Ref: TR689
With each Kit you get:
100 Meal Boxes
100 Activity Books
100 Toys
1 Promotional PoS Poster
AND
3 Points
5
1
0
2
Kids Themed Meal Boxes
3
y
Bu s of
16
Get
case
points with this
promotion
Code Ref: HO04
Steak & Kidney Puddings
and get a case of
Chicken & Mushroom Pies
Code Ref: HO06
Absolutely
Also available from the range:
FREE
HO01 Meat Pies________________ 24
HO06 Chicken & Mushroom Pies___ 24
HO02 Potato & Meat Pies________ 24
HO07 Mince Beef & Onion Pies____ 24
HO03 Steak & Kidney Pies________ 24
HO08 Beef & Vegetable Pasties___ 24
HO04 Steak & Kidney Puddings____ 24
HO09 All Steak Pies_____________ 24
HO05 Cheese & Onion Pies_______ 24
HO15 Peppered Steak Pies_______ 24
Big Potato & Meat Pies
Code Ref: HO10
t
More
6 0g l a r
g
er
han
R
pie s
E
G
G
I
B
n t r a d i ti o n
al
t
ha
Steak Puddings
4 POIN
TS
Quantity:
12 x 247g
4 POINTS per
case purchased
Code Ref: HO11
Quantity:
24 x 173g
Wk!
NO
Stoc
in
4 PO
INTS
&
Say...Cheese!! January
February
Throughout
V.A.Whitley offer a great range of quality, flavourful,
grated cheeses, available in handy to use 2kg bags.
Not only that, but throughout January and February
there are great savings to be had.
Perfect for:
Cheesy Chips
Filling for Jacket Potatoes
Homemade Cheese & Onion Pies
ailable:
Sandwiches
On top of a Burger
Topping for Pizzas
Addition to Salads
Choose from:
Also av
Shreddellda/
Mozzarear
Chedd
2kg
(70/30ef): PI335
Code R
Grated Red Cheddar Cheese
Code Ref: PI337
2kg
Mature Grated Cheddar Cheese
Code Ref: PI338
2kg
Grated White Cheddar Cheese
Code Ref: PI339
2kg
With over 70
exhibitors, our
2015 Exhibition
promises to be
the biggest
and best
yet!
Buy any
TWO
2kg Grated
Cheddar
Cheeses
£15
for just
The North’s Premier Fish & Chips and Fast Food Exhibition
MILKSHAKES
GIENE AND CLEANING MATERIALS
Doors open 10.00am - 4.30pm
Scampi
CUTLERY
DESSERTS
Fishcake
Sauces
Pickles
& Relishes
New Look for Q Chicken Nuggets and Steaks
Same Great PRODUCTS!
We have some very attractive and eye-catching Point of Sale
to advertise Q Battered Chicken Nuggets and Q Battered
Chicken Steaks. The posters, available Free to V.A.Whitley
customers, are part of some very distinctive changes to
the packaging and branding of both Q products. Nothing
about the product has changed, but what you will notice
is the vibrant updated packaging.
Both great products are made from succulent chopped
and shaped Chicken Breast Meat and finished in a light
crispy batter.
SERVING SUGGESTION:
The Q Battered Chicken Steak can be served between
a bun with fresh salad and a cool mayo, the Q Chicken
Nuggets can simply be served in a portion of 6 with a sauce dip
and chips.
Choose from:
Q Battered
Chicken Steaks
Q Battered
Chicken Nuggets
Quantity: 12 x 85g
Quantity: 1kg
It’s been a very busy time over
the last few months for everyone.
Our fast-paced Tele-Sales team
have been particularly busy
sending out a lot of valuable
extras with your orders. Here are
some of the key ones:
Save & Select Redemptions
1 POIN
T
Code Ref: FR03
The 2015 V.A.Whitley
Calendar,
a favourite with our customers, has
been sent out with orders during
December. This year’s calendar
features the stunning Menai Bridge
at Pont Grog Y Broth.If you haven’t
received yours and you would like one
sending out to your shop please call
us on (01706) 364211 and we’ll get
you one out with your next delivery.
1 POIN
T
Code Ref: FR21
The Save & Select Christmas Voucher
Redemptions have been a fantastic
success and we hope you have
enjoyed spending the vouchers you
received. If you didn’t manage to
redeem in time for Christmas and
you would like to redeem your points
for vouchers, don’t worry, simply
visit our website at www.vawhitley.
co.uk/information/xmas-save-andselect/ and fill out the redemption
form or give us a call on (01706)
364211. Alternatively, you can leave
your points total to grow throughout
the year and collect them in time for
next Christmas.
STOP PRESS: 1.13 Million Points
Redeemed This Christmas!!
Allergen Awareness
Information
We have worked very hard to collect
information from all of our suppliers
over the past few months in time
to meet the 13th December 2014
deadline for the major change in
regulations to Allergens. We have
now supplied our customers with a
list of the products purchased from
us with details of which allergens are
contained within each one. If you
have not received your copy and you
would still like one please contact
Rob Fernandes on (01706) 693695.
Perfect Packaging Solutions from
Corrugated Boxes
Specifically designed for takeaway or home delivery of Fish & Chips, our range of
corrugated packaging is a firm and growing favourite within our trade. It’s easy to see why with
a long list of benefits to you, your shop and more importantly the product you serve. This type
of packaging enhances the presentation and transportation of Fish and Chips.
Easy to assemble - Construct from flat.
(100 in 10 minutes)
Stackable Boxes - Means constructed
boxes take up less space in your shop.
Portion Control - If you control your
portion sizes you will make more profit.
Biodegradable
Fits a 4oz container for Peas, Curry or Gravy
Light and very sturdy allowing the food to
arrive uncrushed, crisp and as good to eat
as when it left the shop.
Two air holes incorporated into the box
allow steam to escape and keep the
batter crisp and the chips fresh.
Reduces damage to the product caused
by squashing and sweating.
The Batter & Chips stays hot and crisp.
Choose from...
Hook and Fish Range
Real Food ‘Fish & Chip’ Range
Hook and Fish Corrugated Chip Box
RFD Corrugated Chip Box
Code Ref: TS35 - Size:
Code Ref: TS881
150 x 150 x 50mm Quantity: 100
- Size: 150 x 150 x 50mm Quantity: 100
Hook and Fish Corrugated Small Box
RFD Corrugated Small Box
Hook and Fish Corrugated Medium Box
RFD Corrugated Medium Box
Hook and Fish Corrugated Large Box
RFD Corrugated Large Box
Code Ref: TS36 - Size:
Code Ref: TS37 - Size:
Code Ref: TS38 - Size:
250 x 155 x 50mm Quantity: 100
280 x 155 x 50mm Quantity: 100
315 x 155 x 50mm Quantity: 100
Speak to your Sales Manager or
the Tele-Sales Team
about the products
or request a
FREE
sample
Code Ref: TS081
Code Ref: TS082
Code Ref: TS841
- Size: 250 x 155 x 50mm Quantity: 100
- Size: 280 x 155 x 50mm Quantity: 100
- Size: 315 x 155 x 50mm Quantity: 100
Whitley Batter Flours
The Natural Choice for Friers V.A.Whitley have been manufacturing
Batter Flours for over 80 years, during
which time we have built up a wealth of
experience and understanding in the art
of manufacturing our excellent range of
VAW Batter Flours.
We have worked closely with Fish Friers
and Suppliers alike, to achieve our range
of products that include VAW Special,
VAW Special Plus and VAW Natural, that
have become renowned for their quality,
taste and consistency.
Also available:
VAW Special Batter Flour
Code Ref: FL091 Quantity: 5kg
VAW Special Plus Batter Flour
Quantity: 5kg
Code Ref: FF10
1 POIN
T
1 POIN
T
choose one today!
VAW Special Batter Flour
Code Ref: FF773
Quantity: 20kg
3 POIN
TS
VAW Special Plus Batter Flour
Code Ref: FF774
Quantity: 20kg
3 POIN
TS
VAW Natural Batter Flour
Code Ref: FF841
Quantity: 20kg
3 POIN
TS
VAW Golden Batter Flour
Code Ref: FF94
Quantity: 25kg
3 POIN
TS

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