NEW - CUTTING EDGE
Transcription
NEW - CUTTING EDGE
THE No.1TRADE MAGAZINE FOR TODAY’S SHOE REPAIRER SPRING 2015 ! k c a b g n i m o c ...we’re 29 th H C R A M W O H S H S I T T O C S E CUTTING EDG See inside for full details! Cutting Edge is back in Scotland! HILTON EDINBURGH AIRPORT HOTEL Edinburgh International Airport, Edinburgh EH28 8LL SUNDAY March 29t h 9 .30 to 4pm BIG NAMES & NEW NAMES are all on their way to the Hilton Edinburgh Airport Hotel. Make sure you get there too! GREAT PRODUCTS AND GOOD DEALS Lots of your favourite suppliers and several new names will all have new products, great offers and new money-making ideas covering every aspect of shoe repair, shoe care, trophies and engraving to help you make the most of your business. So make sure you visit every supplier’s stand ...and you’ll also be able to take home a free bottle of wine! FREE BOTTLE OF WINE* Suppliers already signed up to be there include: Charles Birch Ltd T Colledge & Son Davenport Burgess Glenway Products Grangers International Gravograph GRS Footwear Keyprint Security Lomond Imaging Ltd Pioneer Luminum Ltd Shoestring Laces Silca UK Siserve SKS T R Lawman Trans World Trophies Vibram Woly FREE PARKING FREE ENTRY And even free teas and coffees throughout the day! With all this and more why would you miss out on this great exhibition? * T&Cs apply. For visual purposes only SAVE TIME ON THE DAY – PRE-REGISTER FOR THIS FREE EVENT: CONTACT CUTTING EDGE NOW 2 CALL 01858 465376 or email [email protected] 3 Contents... SCOTTISH TRADE EXHIBITION INFORMATION p2, 3 & 8 JR SHOE REPAIRER OF THE YEAR ENTRY FORM p5 & 6 KEY NOTES FROM THE CHAIRMAN p8 THE ONLY WAY IS UP WITH J RENDENBACH p10 2015 SHOE REPAIRER OF THE YEAR p15 CUTTING EDGE CHARITY GOLF DAY p17 SOMSR ‘SERVICES TODAY’ 8 page centre section p21 COMPANY PROFILE: GRS FOOTWEAR p30 & 31 SPOTLIGHT on Laura Browne from SoMSR p37 A DAY IN THE LIFE OF... Paul Lister of Cherry Blossom p40 SOLE TRADER p42 WEB DIRECTORY P45 CLASSIFIED ADS P47 SPRING HAS NEARLY SPRUNG... Hello again everyone. I hope you had a happy Christmas and a great New Year! It seems ages ago since then doesn’t it? about the 2015 competition and a catch up with Al King the young repairer from Somerset who was last year’s winner. Look out for your entry form for the competition in this issue. It could be you that we are So here we are - almost four months into featuring in Cutting Edge in a few months 2015 already, but there is still a lot to look forward to, places to go, and people to see. time... I expect like me you are starting to plan CHANGES AFOOT your summer holidays... my wife and I can’t There is also the latest news about two of decide between Prague or Barcelona for a city holiday now that our three are going to today’s big names supplying products to the trade as well as a feature on one be jetting off with friends this year... but company that may have been around for sorry, back to the point... there are also at 135 years but is definitely looking to the least three dates to look forward to in the future. I’m sure you’ll find it interesting Cutting Edge calendar too! particularly if you are in the north of Britain, March 29th. Edinburgh for the Cutting Edge to find out more on pages 30 & 31 about Scottish Show, of course. Then, for all you GRS who are based in Cramlington in the golfers, June 19th for the second Cutting far North East of England. Edge Golf Day in Leicestershire and last, AND A SPRING IN THE STEP... but by no means least, it is the Cutting Edge National Exhibition back at probably As well as all this there is the usual mix of the trade’s favourite venue, Sandown Park articles and offers that you would expect to on September 20th. see in Cutting Edge, with a particular emphasis on what is new in shoe care as IT’S A SECRET! the seasons for lighter footwear approach. Sandown will be the place where the name Oh, and don’t forget there is also the of the winner of this year’s Shoe Repairer second of the new Services Today of the Year will be announced for the first centre page sections from SoMSR to add time. It is such a secret that even the to the mix! competition’s main judge, Ray Barlow won’t know his or her identity until the day itself! Well, bye for now. It’s back to the holiday destinations websites for me... I’ve already Cutting Edge are delighted that this read this issue of Cutting Edge. It’s very prestigious competition is going to be good you know... sponsored again this year by J Rendenbach, producers of some of the world’s highest quality sole leather. You can read what their Chief Executive has to say on page 8, followed by an announcement Plus Product & Company News throughout!! PLEASE MAKE A NOTE OF THE DEADLINE TO GET ALL YOUR EDITORIAL AND ARTWORK FOR ADVERTISING TO US. TH MAY 4 THANK YOU! Shoe Repairer of the Year You could be our next winner! 1st Prize £1000 2nd Prize £500 3rd Prize £250 Your entry must be one pair of previously worn welted shoes, only ONE of which must be repaired using JR Oak Bark leather soles and heels (supplied by the Rendenbach Tannery in the entry pack). The other shoe must remain in its original state. Judging will be carried out by a panel of independent experts and adjudicated by Ray Barlow A.C.F.I., L.C.G.I. The judges’ decision will be final and no correspondence will be entered into incorporating The Shoe Repairer. 4500 copies distributed FREE throughout the Shoe Repair trade to a regularly updated subscribers’ list. Editorial in this magazine does not represent the views and policy of The Cutting Edge Organisation, nor can the editor, production company or Cutting Edge accept any responsibility for advice given or product claims made throughout the magazine. EDITORIAL COMMITTEE Tony Driver, Editor, 5D Publicity Gary Unwin, Davenport-Burgess Peter Coulson, Siserve Ltd Robin Healy, E. Healy & Sons Paul Lister, Grangers International Tim Wilford, Glenway Products Ltd To enter this prestigious competition please apply for an information and entry pack to - Cutting Edge Magazine is designed & produced by 5D Publicity Ltd. Cutting Edge, c/o 5D Publicity Ltd, 56 North Park Grove, Leeds LS8 1EW. For editorial & advertising enquiries phone: 0113 225 1546 or email: [email protected] city of Trier, Germany including a tour of the Rendenbach Tannery Robin Healy, 186 Bawtry Road, Wickersley, to see the tanning process of JR leather. South Yorks S66 1AG Tel 01709 543335 email [email protected] The winner will receive a cheque for £600.00 OR 120 pairs of JR JR Shoe offorthe leather soles OR Repairer an all expenses paid trip two to Year the beautiful 5 ENTRY FORM JR Shoe Repairer of the Year 2015 Section A To obtain materials and instructions please detach and return SECTION A to:Robin Healy, 186 Bawtry Road, Wickersley, South Yorkshire S66 1AG Name Delivery address Post Code Phone E-mail ENTRY FORM JR Shoe Repairer of the Year 2015 Section B Please detach and return this section (B) along with your competition entry to: Robin Healy, 186 Bawtry Road, Wickersley, South Yorkshire, S66 1AG. Completed entries for the JR Shoe Repairer of the Year 2015 must be returned to Robin Healy by no later than 28th August. Full Name Post Code Phone E-mail Cut out your entry form here Address FRONT OF HOUSE: WHY NOT FOCUS MORE ON SHOECARE? The Scottish Vote is a fantastic place to visit for a weekend. Scotland’s capital city has so much to offer so even if you live further afield maybe it’s time to take the family for a great day or weekend away? Take a look at our new easy-to-use website GREAT THINGS ON OFFER Here are just a few of the things on offer in this great city. We all know the outcome of the referendum last year and everyone will have their own opinion of the outcome. However, we’re sure there will be a big ‘thumbs up’ from repairers for the Cutting Edge committee who decided last year that it was time to bring the Cutting Edge back to Scotland for the third time in 6 years. It could be said that it is back by public demand. The attendance at the two previous shows were so positive that it was almost impossible not to make a return visit. The cast of exhibitors better than ever with more than 20 of the Trade’s leading names manning sorry, personneling(?) - their stands on March 29th. They will be showcasing everything from engraving, and shoe repairing machines to trophies, laces and every other consumable you can imagine. Just some of the stands you’ll find there, as well as Cutting Edge and SoMSR, include at the time of writing this: Charles Birch Ltd T Colledge & Son Davenport Burgess Glenway Products Grangers International Gravograph GRS Footwear Keyprint Security Lomond Imaging Ltd Pioneer Luminum Ltd Shoestring Laces Silca UK Siserve SKS T R Lawman Trans World Trophies Vibram Woly Right next to the venue, is the brand state of the art tram system which will get you into the centre in about 20 minutes. If you don’t want to go all the way into the city there is the world famous Edinburgh Zoo, home to the equally famous pandas and hundreds of other species of animals and birds. A great place to keep your little monkeys entertained while you take your time at the Cutting Edge show! Over the last thirty years the shoe repair trade has seen many changes and diversification has been the watch word for most successful businesses. Head into the city and you have all the shops you would expect, as well as the world famous Jenners department store as well as the Her Majesty the Queen’s favourite store, Harvey Nichols. All of this under the shadow of the most recognisable castle in the UK. The addition of extra services has led to changes in front of house displays and the introduction of different types of retail products; changing the look of the shoe repairer on the high street. Traditionally a strong shoecare offer filled the limited space available in most shoe repair shops. Gradually however over the years sign and engraving displays, Zippos, tankards, trophies and even handbags and luggage have eroded the space available to shoecare. Overall this has been a good thing for the trade generating extra sales for the shoe repairer. We could probably go on forever, but all we should say is say make ‘Cutting Edge, Edinburgh 29 March 2015’ a must in your calendar. At the same popular venue as before, the Hilton Edinburgh Airport, the show is ideally located for visitors from North, South, East and West of Scotland, as well as Northern England as it is perfectly placed on the motorway network. However, with the trade’s biggest competitor, the INTERNET, pinching large chunks of the engravable merchandise from the High Street, perhaps it is time to reassess the priority of shoecare in this premium front of house area? As well as the promise of another great show, Edinburgh itself is a There is no doubt that there is a direct correlation between the level for example of lace sales and the size of the lace display. This is only accentuated by the recent fashion for brightly coloured laces not only in the youngsters Vans and Converse casual footwear but also in more formal shoes. A bigger lace display equals bigger sales. Likewise with polishes, cleaners and renovators, there are more specialist leathers and materials appearing on the high street than ever, again in a variety of colours. The first port of call for most people would be the local shoe repairer. Do we have that specialist cleaner in stock? Is our display up to scratch? Have we got the suede renovator to match the colour of all those UGG boots? The case for carrying an extensive, superbly well displayed range of shoecare is a strong one, not only for the boost in sales but also, if you avoid brands that are shot to pieces in the supermarkets and pound stores, great profits. ...for simply great value www.edwardhealy.co.uk FREE PHONE CASH AND CARRY At our busy depot we’ve got the very best in shoe repair and shoe care products. All at very special prices. And now we can supply them direct to your door when you order and pay with your ACCESS/VISA/SWITCH card Chris Wilson Charles Birch Group KEY NOTES from the Chairman As we all look forward to the longer days and the better weather and the rest of the year to come I want to take this first opportunity in 2015 to congratulate our editor on such a grand job of producing your Cutting Edge magazine. I have known Tony Driver since he took on the task of editing this publication and in my opinion he produces a trade publication of which we can all be proud. The work involved is surprisingly intensive. Right from the first 8 editorial meeting where ideas are suggested and information is gained, to the final design and artwork of the pages Tony and his small team at 5D Publicity make the magazine informative and interesting for all readers whatever their field of work within the trade. In my opinion the magazine improves with every issue and in order to keep up standards he needs all our input - from suppliers and readers alike. So let’s help to keep the flow of interesting articles going so that Cutting Edge continues to be the magazine we all want to read and is the voice and vision of the shoe repair trade. Before I joined the Cutting Edge committee I had little idea how much goes into the organisation and running of the organisation. One thing I have learned over the years is how important it is to listen to what the trade wants and needs to know. So I would like to invite anyone to attend a committee meeting to see what happens, how much planning goes into the Cutting Edge year and perhaps put forward their ideas, 0800 328 0709 views and opinions. Please contact Rachel Jarvis, our company secretary for details of future meetings and where and when they will be. Rachel can be contacted [email protected] or by phone 01858 465376. Don’t forget we have two important Trade Shows and a Charity Golf Day coming in 2015 so let’s all get involved and support these events as we all need each other. Gary FREE PHONE 9 TAKE THE HIGH TECH LINE WITH TARRAGO THE ONLY WAY IS UP! Are things really looking up for the repair trade? If you read this magazine you are almost certainly involved in shoe repair in some way, so you will probably have noticed that over the last couple of years the trade has begun to change. Some repairers, especially the big names on the High Street, have diversified even more into offering services other than shoe repair. Some seem to have decided that the ‘quick, cheap fix’ approach to shoe repair is the way to go. However, more and more of those who are thinking more long term have decided that to offer a higher quality service to their customers is the better approach, especially now that even the younger customers seem to be favouring higher quality footwear from established UK brands once only worn by their fathers. TRADITIONAL VALUES The world, it seems, can’t get enough of our English shoes. These traditionally-made, solid-looking footwear styles have been in fashion for the last few years, and they show no sign of falling out of favour any time soon. Built to last a lifetime, English shoes are designed to be repaired over and over again, and perfectly complement the more refined, tailoring based form of dress that today’s style-conscious gent favours. To fulfil this worldwide demand, companies such as Church’s and John Lobb are expanding their manufacturing bases in the traditional home of British shoemaking, Northamptonshire. UK Plc is seeing a renaissance in homegrown manufacturing, which can only be a good thing. It can only be a good thing for repairers too, because top-notch shoes need someone to do the topnotch repairing! However, those quality repairs require quality materials as well as the repairer’s skill. Fortunately there is one company that is renowned worldwide for the high quality leather and soles it has been producing for longer than some of these manufacturers have been in business. Of course, that company is J Rendenbach, the German firm that you will all know. For over 140 years, JR have maintained their enviable reputation by concentrating on producing some of the highest quality sole leather available. Their production process still uses the original traditional oak bark ground tanning method that can take up to nine months for the finest leather to be ready. When Hanns Rendenbach, the company’s CEO, took time out from one of his many world-wide business trips to chat with Cutting Edge he was keen to share his view of the current repair trade. During a break on his way to Northampton he told us “In recent months I have witnessed the growth of the traditional cobbler’s craft for myself in Manhattan and Tokyo but I believe that the biggest change is actually here in the UK.” 10 water, oil and fatty soilings will not stick to the surface, and will instead run off like little pearls due to the same “intelligent” fluorocarbon polymer content. Now Tarrago are proud to offer excellent protection and cleaning power for all leather types and any situation. Quick and easy application means that rain and dirt are never a problem and regular use actually prolongs the life of all types of leather footwear and clothing. Tarrago Nano Cream is a nourishing, waterproofing and dirt-repellent cream which contains 31% original beeswax, which gives great softness and nourishment to the leather. This fluid colourless cream is specially recommended for smooth High Tech leathers and technical materials like Gore Tex, as it does not affect breathability Tarrago Nano Protector provides an innovative topclass protection thanks to its “intelligent” fluorocarbon polymer content which forms an invisible protective film with a surface similar to that of a lotus leaf. This ‘Lotus Effect’ decreases the surface tension of leather or textiles so water, oil and grease are efficiently repelled. “We are happy to be supplying more and more quality leather products to manufacturers worldwide particularly in Northampton, but we are also pleased to realise that more repairers here are choosing to work with our materials.” Over the last ten years, JR have increased the production of heel blocks and complete sole units to meet the needs of both manufacturers and discerning repairers. These products complement their traditional leather soles. In fact they use the same quality JR leather without the addition of wood or paper used by some competitors, but their products are still offered at very attractive prices. The latest addition to the JR range is a new full sole and heel for ladies’ shoes. Stilettos may be slightly out of fashion at the moment but apparently it is not just fashion conscious males who are beginning to realise the merits of a quality repair. 75 years of leather care expertise have gone into the latest High Tech line from Tarrago and now the range has been extended based on their revolutionary Nano Technology. Tarrago Nano Leather Wax is a nourishing power leather cream high performance colouring and waterproofing of both smooth and synthetic leather. Its formulation with natural waxes such as beeswax and selected pigments makes any smooth leather remain as new for longer. High tech treated leather keeps its original waterproofing and breathability. Available colourless or black.Not suitable for suede and nubuck. Tarrago Nano Leather Refresh Colour Renovator revitalises the original colour of the smooth leather or synthetic garment or footwear, with powerful waterproof protection and additional oil-based nutrition lanolin. Nourishes and adds shine without brushing. Recommended for Gore Tex and other High Tech membranes. Available only in black. To revive the color and appearance of nubuck, suede and velvet leather there is now Tarrago Nano Nubuck Renovator for great recolouring power and to add a powerful additional waterproofing. Also suitable for Gore Tex membranes and other High Tech leathers. Available in neutral and black. For more information about High Tech or any Tarrago products contact TColledge & Son on 0117 9717154 or go to www.tcolledgeandson.com Following recent events in the news TColledge & Son are pleased to announce that they will continue to distribute Tarrago & Saphir brands. Tarrago Oil Nano Protector offers your customer even better waterproofing and protection, and thanks to its nutritive oil content it not only enhances the material to which it is applied but also dust, Hanns continued “The quality of the work produced by many of the repairers from the bigger multiple chains is obviously very good, but we are so impressed with the talent of last year’s winner Al King and repairers like him that we really hope that they take full advantage of a great opportunity like this to get rewarded for all their hard work.” So there you have it. One of the world’s best leather suppliers is proud of you – so why not show them just how good you are by entering the competition this year. There really is nothing to stop you winning a great prize and raising your own profile. As we said at the start of this article... the only way is Up! NEXT DAY DELIVERY NATIONWIDE ORDER ONLINE www.keyprint.co.uk 45 Assembly Street Edinburgh EH6 7BQ Tel: 0131 555 0909 Fax: 0131 554 1177 Email: [email protected] Website: www.keyprint.co.uk KEY MACHINES COMPLETE RANGE OF SILCA & RST KEY MACHINES INCLUDES TRAINING & INSTALLATION LOOKING TO THE FUTURE Rendenbach have sponsored the Shoe Repairer of the Year competition for several years so we asked Hanns if this was likely to continue. “Most definitely. At JR we have been more and more impressed with the standard of the entries that have been received in recent competitions and we are very keen to support shoe repairers here in the UK.” and provides high protection, but is not suitable for suede, textile or nubuck. Partner AIR4 Duplicating Residential Remotes 3 Versions Available Air4 F: 433.92 MHz AM Fixed & Rolling Codes CLONING, PROGRAMMING SOLUTIONS & TRAINING KEY BLANKS SILCA & RST KEY BLANKS AVAILABLE FOR NEXT DAY DELIVERY TRANSPONDERS Your Key SOLUTIONS FOR: • KEY CUTTING • CYLINDER SYSTEMS • PVCU MULTI-POINT LOCKS • ACCESS CONTROL • SAFES • CAM LOCKS • PADLOCKS Air4 V: 433.92 & 868.35 MHz (AM/FM) Fixed & Rolling Codes Air4 Q: Quartz 27 to 40.685 MHz (No need for interchangeable crystals) EASY, FAST, RELIABLE FOR FULL RANGE VISIT WEBSITE 11 C O M PA N Y N E W S + C O M PA N Y N E W S + C O M PA N Y N E W S + C O M PA N Y N E W S SC JOHNSON & WOLY - A BRAND NEW DEAL ALMA TAKES A SHINE TO DASCO At the beginning of February, Dunkelman & Son Ltd (known throughout the trade as ‘Dasco the shoe care specialists’) was acquired by Alma FRC. The Dunkelman family have been proud to carry on the family ownership of Dunkelman for many years now, following in the footsteps of Freddie Dunkelman who founded the business in 1946. ‘As the main shareholders are now in their 60s, it has become important that the future of the company is secured’, said Phil Luckett, Dunkelman Chief Executive. ‘The family are delighted to have found a company that are keen to take over Dunkelman & Son. Alma FRC is also a family-owned business with a long history in shoe care. Experienced in selling leather care and shoe accessories to shoe retailers and shoe repairers means they understand the trade and they really appreciate our core values of quality, service and innovation’. Alma FRC is based in France and already owns: • a shoe care business in France Avel s.a.s., whose Saphir Medaille D’Or and Saphir Beauté du Cuir brands are rated top-of-the-range shoe care in Europe. • a shoe tree and shoe accessories business in France - Perfecta s.a.s., with its La Cordonnerie Anglaise brand. C O M PA N Y N E W S + C O M PA N Y N E W S + C O M PA N Y N E W S + C O M PA N Y N E W S • a shoe care business in Spain Terragó Brands International s.l., with its well-known Terragó brand. Alma FRC already exports to more than 70 countries and plan to grow the Dasco business not only in the UK but also worldwide. With the backing of the Alma group, the company will be in a position to offer you the most complete range of shoe accessories in the world. While the new enhanced range of premium quality leather care brands will enable you to attract new customers - customers who are looking for quality, value and innovation. The directors and senior management of Dunkelman & Son will remain in place, except for Stephen Dunkelman, who as a shareholder, will be stepping down. Marc Moura, Chief Executive of Alma FRC, will be joining the Dunkelman & Son board as Chairman. Phil Luckett (Chief Executive), Kevin Burton (Sales Director) and John Hummel (Operations Director) will continue to run the business from Desborough and to provide you with an outstanding service, backed now with the resources of Alma FRC group. Dunkelman will also remain sole distributor for Kiwi and Bama to the specialist trades. ‘This is a very exciting time for the company and we look forward to discussing our plans with you in the near future’, concludes Phil Luckett. www.dunkelman.com Shoe-String are very proud to have been working with SC Johnson for the past 18 months, a family organisation and to have brand name Woly joining the other quality brands, such as Glade, Raid, Kiwi, Bama, Mr Muscle and Pledge. In December 2013 Woly became a legal entity of SC Johnson, becoming the manufacturers of Woly. The move has only meant positives for Woly and Shoe-String, with Shoe Care production at the SC Johnson facility in Germany and Poland. leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such wellknown brands as GLADE®, PLEDGE®, RAID®, and many more.” SC Johnson and Melvo have been working in synergy, the expertise in business and trade will delivering a fresh new energy to shoe care. Woly have been delivering quality shoe care for over 80 years and with the new changes, the Woly brand will continue to deliver high standards to people across the world for the future. Shoe-String are the UK distributors for Woly. A family business that have worked hard and built up a fantastic reputation for Woly and already have a wealth of demands for Woly. Joining the SC Johnson family has improved brand awareness and business forecasts, working with “SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s Caroline Collins, Shoe-String's MD on a visit to Melvo's new manufacturing site alongside other distributors Charles Birch and the wholesalers giving repairers the opportunity of smaller deliveries, the future is looking fantastic. Already Woly has explored new products and packaging options to develop and conform with Europe’s new CLP regulations. The new prospects for Woly are going to have a positive impact on sales in shoe stores and shoe repairers which is good for Charles Birch and our network of wholesalers across the country and Shoe-String are rising to the challenge to meet business demands. If you have not already considered Woly in your range, take a fresh look at what the brand can offer you. THE 2015 SHOE REPAIRER OF THE YEAR COMPETITION – WITH JR AGAIN! K KioskGift i oskG if t The T he NE W I nstant nstan t Dig Digital ital P Printing r in ting S olution The The NEW NEW KioskGift KioskGift digital digital printing printing solution from from Mitsubishi Electric Mitsubishi Elec tric ccomes omes fully cconfigured onfigured and ready perfectly ready to to use. use. Designed Designed tto o fit per fectly within the busy retail printing retail environment, environment, instant instant digital digital prin ting has never profitable. never been so pr ofitable. The Cutting Edge committee is delighted that Hanns Rendenbach has confirmed that JR are keen to continue sponsoring the Shoe Repairer of the Year competition and even more pleased that he, like them, is hoping to see more entries from the wealth of skilled and creative repairers that we know there are in Britain. JR were particularly impressed with Al King who won the 2014 competition. In fact Stefanie Kamminga, Assistant to the Chief Executive at J Rendenbach said recently: “We at JR were deeply impressed by the spirit and creativity of this young, talented man and indeed we are looking forward to supporting more talents like him in the future.” GREAT POTENTIAL BENEFITS As well as the obvious attraction of a £1000 first prize, the competition offers other potential benefits to shoe repairers - young or not so young! Previous winners have had their profiles raised by having both local and national media take an interest in them. Their local community then knew that they are very good at what they do so they were more likely to choose to have their shoes, etc repaired by the winner of a prestigious national competition. As for Al, he seems to have become quite a local celebrity and by putting photos of some of his recent work on Facebook and Instagram he has developed quite a considerable following and has apparently inspired repairers from around the world to raise their games too. INTERESTING TIMES We thought it would be interesting to find out what he’s been up to workwise in the last few months so we spoke to him recently and he also sent us some examples of his work which we are pleased to show you. Here’s what Al had to say. “A lot seems to have happened since last year’s JR & Cutting Edge Shoe Repairer of the Year competition. I’ve always enjoyed seeking excellence in everything I do and I believe we’re all created to be the best we can. So even just being a part of such a prestigious event with so many quality craftsmen taking part was an honour and it has helped me to appreciate creativity and quality work in a brand new way. I believe the competition is a fantastic way of nurturing craftsman our industry. Since winning the contest I’ve worked hard at improving in the areas I know I could have done better on with my entry, for instance my stitch line maybe wasn’t as good as it could have been and I’ve been applying those improvements throughout my everyday work. I’m enjoying pushing the boundaries with finishes and the contest gave me a great confidence boost in this area. I count it a huge blessing to be able to apply the artistic nature God gave me to my repair work. I believe that being able to offer customers bespoke finishes and designs gives a basically traditional industry a contemporary edge. I think this could become an important part of the craftsman repairer’s work because I am sure that like me, other young repairers are also very aware of a generation of younger customers who now favour the classic look of vintage leather soled shoe styles.” Al King with JR's Stefanie Kamminga Some examples of Al's recent work We hope that after the 2015 winner is announced at Sandown in September we will be able to feature you in the pages of Cutting Edge too. It’s up to you! Woly 3 x 3 Protector - now available from Charles Birch with an extra 20% FREE Plus FREE W A3 PO OLY AVAIL STERS ABLE ON REQU EST • Instant Instant pr print int 6 6x4” 6x4”, 4””, 6x6” 6 6”” and d 6x8” • ID phot o pr inting option photo printing • EasyGift EasyGifft creation creation ulti-touch screen screen • 23”” M Multi-touch FLOOR FLOOR STANDING STANDING Only Only 633mm wide eceipt printer printer built in •R Receipt With the Magic With installed,, users ccan an Magic Foto Foto app installed view video messages embedded view any photo photo embedded in any created ffor created Magic feature. or the M agic Foto F ulti function function card card reader reader USB •M Multi devices iFi D ongle for fo or smart smart devices •W WiFi Dongle • NEW NEW Magic Magic Foto Foto activated activated • Professional Proffessional e point of sale decoration decoration point • Full Full support support & installation installation pack age aavailable vailable package * PC specifica specification tion ma mayy change dur during ing pr production. oduction. IInternet nternet access access required required for for some gifting giffting t services services and also online support. support. F For or mor more e inf information ormation or tto o find y your our lo local cal st stockist: ockist: 14 mitsubishielectric-printing.com mitsubishielectric-printing.com London L ondon N orth & M idlands North Midlands S outh South Scotland S cotland [email protected] [email protected] Richard R ichard Frankfurt Frankfurt Photographic Photographic R oskerr Roskerr SSystem ystem Insight Insight LLomond omond IImaging maging 020 8665 9775 01772 498594 01329 835500 01389 720476 [email protected] sales@r ichardfrankfurt.co.uk sales@r oskerr.co.uk [email protected] [email protected] [email protected] [email protected] [email protected] Order now from your local Charles Birch Representative or Leeds Freephone 0800 591558 or Rochford Freephone 0800 585313. www.charlesbirch.com 15 CHARLES BIRCH MAKES THE GRADE AGAIN New Premium Grade Leather Soles from Charles Birch Charles Birch have launched their latest range of leather soles in February simply named “PREMIUM GRADE” reflecting the fact that Birch are only selling the first selection soles that are coming out of the tannery. Managing Director, Chris Wilson explained “Following the huge price increases in recent times from out traditional leather tanners, we decided to source further afield in order to try to offer our customers a leather sole of good quality at an affordable price. With the Premium Grade sole we are very confident that we have achieved just that”. Birch settled on 2013 European Tannery of the Year, Sepiciler, a Turkish tannery with a great reputation for producing fine quality sole leather mainly for the shoe manufacturing industry. CHARITY GOLF DAY “There are significant savings against our traditional Italian suppliers and the strong pound also enables us to pass on extra savings to our customers whilst not compromising on quality” said Chris. Sepiciler tanning pits The new Premium Grade leather half soles are currently available from both Leeds and Rochford Charles Birch warehouses. All soles have to pass the strict selection process II ANOTHER ‘HOLE’ LOT OF FUN FOR A VERY GOOD CAUSE Calling all Golfers! Join us on Friday 19th June 2015 At Kilworth Springs Premier Golf Club, North Kilworth, Leics. In aid of THE JIMMY MIZEN FOUNDATION Leather Bends ready for cutting It will be a great day and you will be helping to raise funds for a very worthwhile cause too. We will start the day right with a Breakfast at 9am with freshly made Bacon or Sausage baps and tea and coffee on offer. Then it is onto the course to Tee Off at 10.30 for 18 holes in teams of 4 with a ‘Shotgun Start’. At around 4pm there will be a 2 Course Dinner after what is sure to be an excellent day of skill, flair and - knowing how the golf usually goes at the Cutting Edge AGM days - quite a few laughs along the way! Then to finish off the day nicely there will be a Presentation of Trophies and a Raffle before we all head off home. To take part in this memorable day will cost each player just £50. You can either enter a team of four players, or just register yourself and we can put you into a team with other players. WE ARE ALSO LOOKING FOR SPONSORS TO HELP RAISE EVEN MORE FUNDS ON THE DAY How about sponsoring a hole, a trophy, a raffle prize? Even better, the whole day!? For more details and to register your entry CALL 01858 465376 or email [email protected] NOW ! 16 17 SILCA AIR4 REMOTES A new range of residential remotes now available to boost your business NEW M ySilca Ap p NOW A VAILAB LE Click o n th MySilca e Remote Tut orial on App for th more in formatio e n. Widest remote coverage in Europe Three different models for extensive radio frequency coverage Simple duplication procedure Stores up to 4 remotes in one device Designed & manufactured in Italy Light, compact, durable & splashproof design Now available from the Charles Birch Group ask your representative about the special package deal. Tel: Leeds Freephone 0800 591558 or Rochford Freephone 0800 585313. www.charlesbirch.com 18 19 e r a ti v e u t yo en ll th ay. s a k d As pre or c to Re py eam s le c o s T a S r a a le fo S S SK SERVICES TODAY NEW EDITION Can you afford not to? MEMBERSHIP FROM 32P A DAY SOMSR OFFERS . UP UPMARKET MARKET POSTERS . INFORMATION INFORMATION T ON TR TRAINING AINING . POINT OF SALE . EMPLOYMENT EMPLOYMENT INFORMATION INFORMAT TION . LEGAL HELP KEY BLANK CATALOGUE That’s cheaper than a bag of rice from Sainsbury’s . DIGIT DIGITAL TA AL DESIGN D HELP . ONLINE AD ADVERTISING VERTISING . PHONE HELP LINE . ST STAFF TA AFF CLOTHING CLOTHING A Are re yyou ou a wholesaler look looking ing tto o rreach each an audienc audience e of har hardworking dworking and reliable reliable master master shoe repairers? repairers? Massive Massive benefits of membership include --Add Add samples of pr products distribution ibution to to members oducts ffor o or distr --Advertising Advertising spac space www.somsr.com e on w ww.somsr.com -Endorsed b byy SOMSR ffor anyy quer queries ies or an --Advertising Advertising in the monthly monthly new newss lett letter er A Allll ffor or £80 p per er year year IIncrease sales,, ncrease yyour our sales excellent tr tradespeople. TTarget ar a get excellent adespeople. ESSENTIAL FOR ALL KEY CUTTERS HANDY EY CARE KEY KITS DESIGNED SPECIFICALLY FOR THE UK KEY MARKET OVER 4,400 KEY BLANK REFERENCES IImprove mprove yyour our cust customer omer ser service vice b byy g giving iving yyour our cust customers omers their key keys, s, w watches, atches, or small eng engraved raved it items ems back in these hand ‘Key C are ‘K its’. Care ‘Kits’ Each kit kit contains contains one key HA HAVE AV VE Y YOU OU GOT GOT Y YOURS? OURS? car d and one plastic bag ou can use the car o d tto o wr ite card bag.. Y You card write the cust omer name ice and time of collection collection on the customer name,, pr price back of the car d. card. BIGGER THAN EVER BEFORE P ricing Pricing ALL IN 1 - CYLINDER, CAR, MORTICE ETC. NOW INCLUDES CAR REMOTES EASY TO USE WITH INFORMATIVE TABS AND INDEX 44 ADDITIONAL PAGES EEDITION DITION 3 365 65 20 pag e7 Words From Laura... Aw warm arm welcome welcome to to this quarter’s quarter ’s SServices ervices TToday. oda o y. I wish you you all a prosperous prosperous new year year and thatt business will thr thrive. ive. SOMSR has rreehope tha fantastic eedback o over ver Chr Christmas istmas cceived eived some fan tastic ffeedback eedb e so I am really really pleased to to hear that that our ser services vices ar are e being used used.. I hope that that yyou ou ar are e as eexcited xcited as I am ffor or o the upcoming exhibition upc oming Cutting Cutting Edge Edge e xhibition in EEdinburgh. dinburgh. I will be ther there e tto o rrepresent epresent evening, ening, so SOMSR – flying up on the SSaturday aturday ev if you you see me, me, mine’s mine’s an Amaretto Amaretto and C Coke! oke! If yyou If ou are are planning on attending attending I will be tak taking ing photographs phot ographs of our members so g give ive me a wave. We currently have spaces w ave. W e cur rently ha ve spac es aavailable vailable for for o advertising adv ertising in our new newsletter sletter and on the w webebsite, sit e, please contact contact me ffor or o mor m more e inf information for o mation on 01858 467467. We are We are getting more more and more more internet internet traffic traffic ccoming oming thr through ough our ‘F ‘Find ind a R Repairer’ epairer ’ page on www.somsr.com w ww.somsr.com which means more more attention attention is being dr drawn awn to to SOMSR members. members. IIff you you ha have ve anyy photos sec-an photos you you want want us tto o include on yyour our sec tion, please send them alon ng along. along 1 Key Care Care Kit Kit - Approx. Approx. 1000 W allets & C ards £39.99 Wallets Cards TThat’s hat’s all ffor or no o now! w! 2 Key Care Care Kit Kit - Approx. Approx. 2000 W allets & C ards £65.99 Wallets Cards Laura 3 Key Care Care Kit Kit - Approx. Approx. 3000 W allets & C ards £91.00 Wallets Cards ess n i s Bu val i v r Su Kit Order Or der no now! w! C Call all 01858 4382555 Producing Quality Key Blanks P Page age 1 The The SSociety ociety of M Master aster Shoe R Repairers, epairers, Join Today! To oday! 01858 4382555 21 ALUMINIUM SNAP FRAME NEED A HELPLINE? Have You o Got Yours? ou o Buy One Snap Frame Price £30.00 Helpline numbers ar are e aavailable vailable ffor or o members tto o call ffor or o fr free ee advic advice. e. Just our membership number when quote quot e yyour yyou ou call call.. Buy Two Snap Frames Price £52.00 Save £8.00 MACHINERY MACHINERY Buy Three Snap Frames Price £72.00 Save £18.00 Siserve Siserve TT:: 0116 271 7152 FF:: 0116 271 9413 Buys Four Snap Frames Price £88.00 Save £32.00 KEYS K EYS Peter Peter Morgan Morgan or John Wilkin Wilkin at at SKS T: T: 01737 355465 or 01442 291400 E: [email protected] [email protected] LOCKS LOCKS & SECURIT SECURITY Y Chris Chris Fennesy Fennesy at at SKS T: T: 01442 291400 E: chr [email protected] [email protected] WATCHES W ATCHES P Peter eter Tales Tales a TT:: 07596 547686 E: inf [email protected] fo@hor o@ho o ologyconsulting.co.uk PATCHERS P ATCHERS & SE SEWING WING M MACHINES ACHINES Robb Robb Myers Myers at at Sew Sew Amazing Amazing T: T: 020 8980 8898 E: [email protected] [email protected] SHOE REP REPAIRS PAIRS A AND ANDADHESIVES ADHESIVES Robb Robb Myers Myers at at Sew Sew Amazing Amazing T: T: 020 8980 8898 SPECIALIST ADHESIVES Dennis Dennis Bramble Bramble at at Q Quick uick Fix Fix UK T: T: 01636 703629 ENGRAVING ENGR AV VIN VING James Murray Murray at at James Shoe C Care are t: 0795847 07958479361 22 Page 2 Page *Posters not included Description Hi, I’m David James, your new chairman. For those of you who don’t know me, unfortunately my introduc introduction was omitted last time. So here it is: Myself and my EURWKHUKDYHUXQJames Shoecare, Shoecare, a small chain of shoe EURWKHUKDYHUXQJames repairers in London, for the last thirty years. I have served on the MSA/ SOMSR Committee for over ten years and feel passion passionately that we need our own trade association to repre represent us. Shoe Repairers who have DOUHDG\GLYHUVL¿HGLQWKH DOUHDG\GLYHUVL¿HGLQWKH next few issues. Martin :LQWHU3DJHLVWKH¿UVW : LQWHU3DJHLVWKH¿UVW On a personal note we are DERXWWRLQVWDOODSKRWRSURD ERXWWRLQVWDOODSKRWRSUR,,DPRID¿UPEHOLHIWKDWLQ DPRID¿UPEHOLHIWKDWLQ cessing machine, I’ll let you R RUGHUWRERWKWKULYHDQGVXUUGHUWRERWKWKULYHDQGVXU- know how it goes. YYLYHZHPXVWEHFRQVWDQWO\ LYHZHPXVWEHFRQVWDQWO\ /DXUDDQG,ZLOOEHDWWKH DXUDDQG,ZLOOEHDWWKH trying to improve our service. / (GLQEXUJK([KLELWLRQDWWKH ( GLQEXUJK([KLELWLRQDWWKH It is not enough to do what we have always done. W e end of March So if you’re We must keep up to date, move attending it would nice to meet you and have a chat. with the times and look for lookmore ways to increase rev rev- In the meantime I’m look ing forward to seeing the enue, not just moan and ‘Shoe Repairers Around groan. the W orld’ photos! Happy World’ Snapping! The Survival Kit article is hoping to inspire you to rise to the challenge and we in inDavid tend to have articles from The SSociety ociety of M aster Shoe R epairers, Join Today! The Master Repairers, To oday! 01858 4382555 Material: M aterial: Aluminium Aluminium FFrame rame P Product: roduct: SSnap nap Frame Frame Finishing: F inishing: Fully Fully AAssembled ssembled frame profile F Frame: rame: 25mm fr ame pr ofile tto o 0”” x 30”” (508mm x 762mm) poster poster hold up 20” P Prefer refer y your our o own wn design? If yyou ou w want ant us ttoo design ffor or yyou, ou, w wee will ccontact ontact yyou ou af after fter rreceiving eceiving yyour our or order der ttoo disc discuss uss quotes quotes and details. details. Custom Custom designs inc incur ur additional charges. charges. Call Call 01858 438255 for for more more info. info. A-Board Pavement Sign ed an excellent ertisement outside r shop? The light ght A-board can help ect fo oot traffic into your e. Includes: - 2 Printed PVC A1 Graphics from the SOMSR poster range. - Front opening snap-frame for o quick easy poster change. - Graphic size 84cm x 59.5cm anti-glare PVC poster cover. - Galvanised steel back panels and hinged locking arms. - Post and packaging to one UK destination. Work Wear ality work wear for your sta staff? nt and professional workw ke the customer experienc t much more satisfying. provide quality polo-shirt ons with option to customi for your staff. r with the SOMSR logo on brest or the SOMSR title on the sleeve. ll Laura for a quote on 01858 4382555 Or email [email protected] The The SSociety ociety of M Master aster Shoe R Repairers, epairers, Join Today! Tod o y! oda 01858 4382555 Page P age 3 23 4 Things Things Y You ou o D Didn’t idn’t Kno Know wL Last ast Week Week Get £60 off your membership! Arthur J. Gallagher works in close partnership with the Repair Society of Master Shoe Repairers (SoMSR), as its approved broker for all members. Its extensive experience, expertise and knowledge of the sec sector means it is well placed to mitigate shoemaker and shoe repair insurance ance risks, cost eff-fectively and simply. market, so we’re here to answer all your questions and to recommend only the insur insurance you really need. Clients who’ve had bad expe experiences elsewhere tell us how much they appreciate this. We can arrange bespoke footwear insurance solutions covering all aspects of your business, from buildings, capital assets, Bhavin continues: “We already stock, employers’ and public liability, as well as offfering f risk understand you market, so SUR¿OLQJDQGULVNPDQDJHwe’re here to answer all your ment advice. And, if you’re questions and to recommend not currently a member of only the insurance you really the SoMSR, purchase a new need. policy with us and you will memberClients who’ve had bad experi experi- qualify for half price member V K L S R I W K H 6 R 0 6 5 I R UWKH¿UVW ences elsewhere tell us how much they appreciate this. We year – a saving of £60.” can arrange bespoke footwear contact Arthur J. Gallagher, insurance solutions covering all To cont aspects of your business, from please call 0116 264 4659. buildings, capital assets, stock, Alternatively, please visit employers’ and public liability, www.ajginternational.com DVZHOODVRIIIIHULQJULVNSUR¿OLQJ and 1 It had no catchphrase, no music and no IRRWDJHRIDVXSHUPDUNHW±EXW$OGL¶V79DG KDVEHHQQDPHGWKHPRVWPHPRUDEOHRI The clips of customers comparing prices with EHWWHUNQRZQEUDQGVZDVUHFDOOHGE\YLHZHUV more than any other on television. Marketing Magazine 2 5XVVLDKDVEDQQHGWUDQVVH[XDODQG transgender people from driving, including them in a list of “mental disorders” which prepre clude people from driving. Also included are people whose sexual interests extend to fetish fetishLVPH[KLELWLRQLVPRUYR\HXULVP3DWKRORJLFDO JDPEOHUVDQGNOHSWRPDQLDFVDUHDOVREDQQHG The Guardian 3 The Milky Way galaxy, within which the VRODUV\VWHPDQG(DUWKVLWVLVWKRXJKWWREHDW OHDVWOLJKW\HDUVDFURVVDQGKDYHPRUH WKDQELOOLRQVWDUVOLNHRXUVXQHDFKZLWKLWV RZQRUELWLQJSODQHWVBBC 4 7KH&RQVHUYDWLYHVKDYHEHHQDFFXVHG RI³WU\LQJWREX\WKHHOHFWLRQ´DVWKH\VOLSSHG WKURXJKDQXQSUHFHGHQWHGKLNHLQFDPpaign spending. The Electoral Commission has spoken out against “excessive spending to SUHYHQWWKHSHUFHSWLRQRIXQGXHLQÀXHQFHRYHU the outcome of the election”. The To ories have amassed a £78m war chest over the past four years. The Times N I E R E H W D L R O W THE Your Thoufrgeshhfrts om the inbox Thoughts and feedback “Loving “Loving the new look and logo! It It reminds reminds me of the “old “old o man” man” leather leather sole logo. logo. Even Even though I was was on the ccouncil ouncil tha thatt changed the name tto o MSA, I nev never er liked it and insist insisted ed w we e kept the SoMSR SoMSR option. I can now now see a potential potential or organisation ganisation along the lines tha thatt I en envivisioned all those years years ago. ago. (When ( When the name was was changed from from St. St. C Crispins rispins B BTA, TA A, I suggest suggest-was young ed the name “Guild “Guild of Master Master Shoe Repairers” Repairers” but I was young and easily persuaded. persuaded. I am t, but I look not able to to get into into the ““store” store” aatt the momen moment, ok fforward or o ward tto o seeing the new pr promoomoers with the logo and ““member tional ma material. terial. Can Can I suggest door post posters member 2015”” dispatched dispatched with or inst instead ead of the annual certificate certificate of membership membership.. A Ass yyou ou can pr probably obably ttell ell fr from om the excited by by this new development. development.” — Ted ttenor enor of this email, email, I am really really excited Te ed Starzec Starzec Let us know your thoughts! [email protected] 24 Page 4 Page The The SSociety ociety of M Master aster Shoe R Repairers, epairers, Join Today! To oday! 01858 4382555 The The SSociety ociety of M Master aster Shoe R Repairers, epairers, Join Today! Tod o y! oda 01858 4382555 Page P age 5 25 Up Y U Your Service S i iin Your Y Store As a shoe repairers we all cut keys, reprogram trantran sponder car keys, duplidupli cate door entry systems and electronic fobs and on the less technical side we even sell shoe polishes. T I K L A V I V R U S BUSINESS experience in the trade as they ZLOOEHUHSUHVHQWLQJ\RXUFRPpany. +DYHDQXQGHUVWDQGLQJEHWZHHQ you and the locksmith i.e. the SHUFHQWDJHVSOLWIRUMREVWKH\GR the standard price structure they Some of us offffer engraving ZLOOEHXVLQJHYHQWKRXJK,DYRLG as a service, supply trophies the price conversation with the DQGPD\EHGRZDWFKUHSDLUV customers – this can take up too much of your time, all you really WRREXWKDYH\RXWKRXJKW DERXWRIIHULQJ\RXUFXVWRP- need to do is take down their QDPHDQGQXPEHUH[SODLQWKDW ers a locksmith’s service they will get a call from the locklock as well. I’m no locksmith smith within an agreed time that but this is an additional custom you and the locksmith set (ours service I offer my customLVPLQVDQGUHDVVXUHWKH ers in my A1 ShoeCare, WynterXpress shop in Grays customer that the locksmith will Shopping Centre. First you explain everything they need to know. Promoting this service have to get a trusted, relireli is easy and virtually free - just DEOHORFNVPLWKZKRKDV EHHQ&5%FKHFNHGDQGWKH\ have a laminated sign in your should have at least 5 years’ shop. We also advertise the Are you ready for the new businesses to take over? service on our smart car, Fakey tags, our website, Fa . Anothcebook and d Twitter w HUJRRGWLSLVWRKDYHDEDFN up locksmith who can carry RXWMREVLI\RXUSUHIHUUHGRQH is away on holiday. Feel free to get in touch if you require further info Martin Wynter Xpress Twitter: w @sh @shoedoctorjsc )DFHERRN6KRHGRFWRU0DUtin 7HO CAN AN CUSTOMERS CUST C OMERS FIND ND YOU YOU EASILY? EASIL LY Y? Have you check ked e your SOMSR advertising? If you still have the default image and basic information then you wont be found easily online. Check your store at www.somsr.com and send us any more information you want on your section. y p y , , g or anything you have that you want to use to represent your store! If you have any more inffo ormation about your store - opening times, description, services provided - and you want to add this info, simply reply to one of our news letters or email . om direct to [email protected] Help elp us aadvertise you! 26 Page 6 Page The The SSociety ociety of M Master aster Shoe R Repairers, epairers, Join Jo Today! y! 01858 0 858 4382555 38 5 Yo ou, the independent shoe repairer, also have the advantage of being able to react quickly to the needs of your customers and the local market. When a large company has a strategyy, it has to work across their whole estate and if they get it wrong it As you may have heard, Timpson’s are rumoured to be open- could cost literally millions. You ing 150 stores across the UK in can experiment with promotions and new stock lines that can give Te esco carparks. It’s no mystery why Timpson’s are successful as you the edge and keep those customers loyal.The Society of the nation moves into the fast food, fast networking, quick in- Master Shoe Repairers is putting ternet downloads, instant mov- all energy into giving you the ies and now instant shoe repair tools to prepare for the takeover. generation. Convenience is a We believe that working on im imkey factor provided by Timppr o ving y our ser vic es and pr esff,, get son’s, drop your shoes off your shopping, get your shoes, entation before a competitor comes to a store is better than go home. Done. But you have initially losing business and trysomething Timpson’s don’t. ing to catch up. We have heard Most of our members are busi- accounts of repairers losing over business owners with one or a small £300 weekly profits from busi number of shops. It also means ness competition. Well, branding sells, if you look like you’re willing to spend time maintaining a qualqual ity looking shop, then more customers are going to want to come in. After gaining the initial repair job, you can then use your high quality skills to ensure that you win a loyal, returning customer. Convenience is key. Having the ability to walk into the cobblers and get your photos developed whilst you cut a new key to your house – how great is that? Consider updating your store with up to date equipment, if you have more to off ffe er the ccustomerr, you become part of the microwave generation, everything is done fast and under the same rooff. SOMSR have a new section in the Members Area on www. somsr.com with rethat in the majority of cases the search, tips and advice on customer is served by the own- Small things such as fresh surviving the Timpson’s take déc or r , up -t o da t e poin t of er of the business or a family over. We’re also offering a kit sale, staff clothes and member. This potentially gives of staff clothes, point of sales the customer a much stronger window displays sound and posters that you’ll need to attachment to the independent like tedious, unimportant details prepare your business for new – as long as of course, he or she – I mean, whats really important challenges. in the shoe r epair ing , key cutting receives excellent service. and engraving quality, right? – The The SSociety ociety of M Master aster Shoe R Repairers, epairers, Join Today! Tod o y! oda 01858 4382555 Page P age 7 27 Watch W atch Repairs, It’s Political When your watch has stopped it doesn’t really matter how far away the next general election is, and for most it doesn’t really PDWWHUZKHQLW¶V¿[HGDJDLQ XQLYHUVLW\IHHVEORRPLQJ7RULHV%XW hang on a moment here, I hadn’t cut my last UL1, no sir. The wonderful team at Greens suggested PD\EH,VKRXOGDSSO\WR -DPHV6KRH&DUHEHFDXVH they also wore green tops 7KHFRPELQDWLRQRIWKLVWUDGHDQG politics doesn’t really seem to marry DQGLWZDVREYLRXVJUHHQ was my colour. No no, KDUPRQLRXVO\KRZHYHUDWDXQLversity student studying Politics and it was widely appreciated ,QWHUQDWLRQDO5HODWLRQVLWVHHPVWREH that James’ is the premium shoe repairers working. This little tale starts with a watch course with MBHI Peter Ta ales, LQ/RQGRQDQGLWZRXOGEH ZHOODFWXDOO\LWGRHVQ¶WVWDUWKHUHEXW logical step up. Jammy Jak I needed to get the tale, Ta ales pun in. struck again and the James It actually starts last summer in DerDer EURWKHUVWRRNDELJULVN E\VKLUHDW*UHHQVIRRWZHDUZKHUH, (which I’m not entirely was lucky enough to start a summer convinced has paid offff) and comMREZRUNLQJIRUP\JRGIDWKHU+HUH, hired me around my university com OHDUQWDQDSSUHFLDWLRQIRU¿QHVKRHV PLWPHQWV:LWKLQZHHNVRIEHLQJZLWK repairs and the life changing skill of JSC (that’s how we like to refer to it key cutting as well as a watch course RQWKH¿UPVWULQJVZHUHEHLQJDGGHG I enjoyed dissecting a WRP\SUHYHUEDOERZE\PDVWHULQJ with Mr. Tales. al a watch and seeing what made it tick, engraving, shoe care, people skills DV,EHFDPHDOLWWOHPRUHFRQ¿GHQW etc. As well as the London way of if with watches I thought, now this is a the price isn’t a ‘pony’ it’s a ‘score’, skill, which is going to get the ladies. which means it’s a deal, a steal, a sale of the century. And if you can’t ,QKLQGVLJKWWKLVPD\KDYHEHHQLOlogical. But the summer came to an see value here today you’re not shopend and I needed to return to London here shopping you’re here shop lifting. WRGHEWP\VHOIDQRWKHUJUDQGLQ FREEOHUVEDWWOLQJQRWRQO\P\SROLWLFDO assignments like is ‘torture ever MXVWL¿HG"¶%XWWKHJHQHUDOSXEOLFDQG the real question of would these VKRHVEHEHVW served with a stick on sole and heel comER",¶PFRQWLQX ing to learn new things and I am LQFUHGLEO\JUDWHI ul to my godfather who got me into it and even more so to James Shoe Care (the people who do care) for giving me a chance especially the team at Shep’s Bush which make HYHU\ZHOOPRVWGD\VYHU\HQMR\DEOH I’m not denying politics and shoe care LVQ¶WDQLFKHPDUNHWEXW,¶PKDYLQJ fun. Jak Abrahams On the edge... The cutting edge Wish You Were Here... TROPHEX 2015 – A REWARDING EVENT FOR GLENWAY I suppose I always look at Trophex from a supplier’s point view but hey, that’s the bit I always see. Trophex is now an incredibly well established exhibition for the trophy and related trades. To the best of my knowledge it’s been going well over 25 years. In the early days it was split into two shows, north andsouth. North being the Motorcycle Museum and south, if my memory serves me correctly, Sandown Park race course. Which is now more famous in the trade of course as the venue for the Cutting Edge National Exhibition (September 19 th this year – don’t miss it !!) However, since 2001 the show has been well and truly parked in the Pavilion at the NEC, and importantly the date has stayed (within a few days) the same, the third Sunday & Monday of January. Originally back in 2001 it was a three day show. Five years ago it was trimmed down to two days without making a difference to the visitor numbers. It just made life easier for the exhibitors. So how was Trophex 2001 different to Trophex 2015 ? So many things have changed. In 2001 it was very much a trophy & engraving show. Most of the trophy wholesalers were there and a couple of engraving machine companies and possibly a sublimation company. The style of trophies was very different , but they all took an engraving plate. Pretty much all the exhibitors were from the UK, pretty much all the customers were from the UK too and were very much trophy shop oriented. It was a case of go to the show meet the supplier, have your lunch &and go home. At this time I would imagine the attendance would be half what we see today. machines, glassware, sublimation machines, T shirt printers, to name but a few. There are also companies that are well known to the shoe repair trade, who amongst other things sell key cutting machines. The visitor profile has also changed. Now they come from all over the globe to see what the UK trophy & awards industry can offer. We now have shoe repairers, engravers, kit suppliers, sign companies, school suppliers, and even multi-national companies. And the numbers of people attending must have at least doubled. The show itself, has evolved with education areas where the customers can brush up on social media & Corel draw. An awards area to vote for your favourite suppliers, as well as plenty of catering facilities. So was trophex 2015 a hit ? As a supplier, it was great. It did everything expected of a show, meeting lots of existing customers , and introducing ourselves to many potential ones. As for the visitors, from the reaction I got , they were very happy that they made the effort to come. But of course no matter how good Trophex is, there is no show better for the shoe repairer than the Cutting Edge Exhibition. So I hope I’ll see you at Edinburgh on March 29 th and in September at The Cutting Edge National Exhibition in September ! Tim Wilford , Glenway Products Ltd Let’s fast forward to 2015. The show has evolved so much. There are many more exhibitors, from more areas of the trade, and more countries. There are plaque manufacturers from the USA, there are trophy companies from Poland. There are companies selling printing 28 Page 8 Page The The SSociety ociety of M Master aster Shoe R Repairers, epairers, Join Today! To oday! 01858 4382555 29 COMPANY PROFILE + COMPANY PROFILE + COMPANY PROFILE + COMPANY PROFILE COMPANY PROFILE + COMPANY PROFILE + COMPANY PROFILE + COMPANY PROFILE GRS Footwear (George Rye & Sons Ltd) is fairly unique in that the Company can trace its history back to 1880, when George Smart Rye founded the original company. Having arrived from Northampton in 1879 which was then the traditional heart of the UK shoe manufacturing industry, George opened an upper manufacturing operation in the heart of Newcastle upon Tyne at 45 Groat Market in conjunction with local shoe maker George Clarke. Where it all started in the heart of Newcastle-upon-Tyne Today's purpose-built distribution centre in Cramlington, Northumberland Warehouse expansion is planned for 2015 Benchm ark catalo Best Foot Forward for to the original, giving the Company the address of 41 - 45 Groat Market when it opened in 1928. The business was quickly a success supplying the hundreds of shoe makers and repairers that were in the region at that time. By all accounts, George was quite a character and he quickly became one of the best known business personalities in the City. Whether this is down to his business acumen, or his love of meeting travelling salesmen and business colleagues in the bar next door is open to debate ! In 1900, George Edward Rye joined the business with his father and expanded the product range and customer base. Although called into the Army during the 1914-1918 Great War, he managed to survive and get back into the business in 1918. George Edward Rye At this point the emergence of large scale shoe production factories in Leicester and Kettering were hitting smaller production units like those at the Company, so George Edward Rye decided that the future lay in the wholesaling of leather & grindery materials. This proved to be the right decision and led to rapid growth of the business. To cope, the Company purchased two buildings next door 30 He was a founder member of the ‘Northern Counties Leather & Grindery Merchants Association’ and held most of its honorary offices until he died in 1962. HARSH TIMES George Edward Rye was succeeded by his son Edward Rye who joined the business in 1924 and worked at the Company up until a few years before his passing away in 1992. Edward managed to steer the Company through the disastrous year of 1963 when over 1/3 of the company’s customers were forced to close. A combination of one of the harshest winters on record, plus the huge popularity of the fashionable and then almost un-repairable ‘crepe’ sole, closed hundreds of shoe repairers across the UK. The Company passed through the family and still remains in the ownership of the Rye family, making its’ way through five generations and surviving two World Wars, where staff and family members were called into serving their country, through the years of rationing, material shortages and several economic depressions. TIME FOR EXPANSION In 1964, the current M.D. Michael Rye joined the business and soon began wholesaling footwear as well as materials - originally sourced from UK, then European factories, and so the biggest expansion period in the history of the company began. This side of the business grew quickly and in 1983, the Company moved to a much bigger industrial unit in the city away from the 5 floor warehouse in the Groat Market which was becoming too difficult to work in. The original premises were then converted into a retail business. In 1992, Martin Rye, the fifth generation of the family joined the business. The business remained in the ‘Shieldfield’ location on the city outskirts until 2008, when the continued development of the footwear side led to another move into a purpose built distribution centre in Cramlington, Northumberland. LUNAR GROWTH True to their original roots, GRS continue to supply the repair trade with some of the same products that were supplied in 1880, but the real strength of the Company now comes from the distribution of footwear. The Company supplies the following brands: Lunar – Born in 1990, Lunar Shoes set out with the aim of creating something new, colourful and elegant at prices that were within the reach of most British Women. The design team began by selecting materials and trims that had previously only been used in other areas of fashion and applied them to footwear. The result was an exciting range of classic footwear with a designer twist that became an instant hit in department stores & footwear boutiques across the UK. Since those early days the Lunar brand has grown and developed to encompass different footwear categories including boots, comfort lines and even funky wellingtons, meaning that each season the team now has the task of creating over 300 new designs - some in up to seven colours! Nearly 25 years on the brand has gone from strength to strength and can be found in stores across Europe and now even as far away as Australia. The buying, design and QC teams now work in tandem but are still true to the original aims of creating unique seasonal designs, incorporating the best trims and embellishments in the latest fashion colours – all created using the best available materials at an affordable price. As you can imagine, that is not an easy job and that is why we say: ‘Love Shoes, Love Lunar.’ GETTING A GRIP Grisport - GRS distribute this comprehensive range of walking boots, comfort shoes and safety boots from one of Italy’s biggest producers of footwear. Producing almost 20,000 pairs of shoes per day, with a workforce of over 2,000 at the foot of the Dolomite Mountains, Grisport have one of the most advanced production facilities in the world. Powered by over 15,000m2 of solar panels and producing some of the most technical footwear made, GRS are one of the brands biggest distributors in the world. Benchmark – As one of the original members of the ‘Benchmark’ group & with over 130 years experience in the industry, GRS supply hundreds of shoe repairers in the UK with everything they need to repair footwear and leather goods. The GRS design team constantly design, create and manufacture new products and materials for the repair trade. With huge stock levels and a separate team dedicated to the repair trade, GRS are one of the most advanced and comprehensive suppliers in the industry. Delivery in 24 hours is standard and catalogues are available on request. Goodyear – Given that tyres and shoes share a common need for grip, traction, performance & durability, it’s no surprise that Goodyear has been making a mark in the footwear business since 1901. The rugged durable qualities at the centre of the Goodyear ethos have been married seamlessly with both timeless and directional style in the latest footwear collections by GRS footwear. GRS also design, manufacture and distribute all Goodyear branded repair products to the UK shoe repair & manufacturing trade. LATEST DEVELOPMENTS gues are available on reque st Store Concessions – GRS continue to open ‘Lunar’ branded concessions in selected department stores in the UK. These concessions give a shop window for the brand and increase exposure in key city locations in the UK. Run centrally from Head Office, under the wing of their concession manager GRS are looking to expand from the current 15 locations in 2015. Warehouse Expansion - This April, GRS will start the expansion of Lunar House adding over 1/3 of new warehousing space and create new loading and unloading bays. This increased capacity will allow even greater stock holding for all of our brands. Chinese Office – The GRS sourcing and QC office continues to expand with a larger showroom planned for 2015 and extra QC inspectors in the field. The Chinese staff, all employed by GRS play an integral role in helping the Company control its supply chain and source new and exciting new products in all fields. Stock Integrated Website – In February 2015, the new GRS website was launched that allows customers to place their orders and check their account balances online. The website is fully linked to live stock levels, allowing customers to check what goods are available. With tens of thousands of product lines and special offers, this service will revolutionise how some customers will place their orders. www.grs-footwear.co.uk 31 ...how I wonder what you are – The last three issues covered general bonding hints, as well as several natural and synthetic soling materials: leather, rubber, TR, and PU. Most shoe soles fall into these four categories – which is a good thing, since once you know how to handle them, they are not that difficult to bond! But of course our good friends the shoe designers did not stop there: if there are materials that make manufacturing the shoe cheaper, or make a repair harder, you can trust these guys to use them – as if they were trying to annoy shoe repairers on purpose. Even if that is not the case in most instances (we hope): Why should a shoe manufacturer worry about shoe repair? Fixing a shoe only prevents him from selling more new shoes! PVC/Vinyl – From window frames to shoe soles and boots What is the difference between a plastic window frame and a shoe sole? Both can be made from PVC or Vinyl – ok, the full name is Polyvinylchloride, but let’s stick with the short version, shall we? PVC can be hard and stiff like a brick, or soft and flexible. The latter properties would be required in a shoe sole, obviously, or in other items like wellington boots – these are often made from PVC as well, although the Duke of Wellington probably never wore that particular variant! And that is where the trouble starts: the chemical that makes the hard PVC soft and flexible is called a plasticiser, which is just a fancy way of saying “makes hard stuff deformable”. Unfortunately, it also works on Neoprene – so if you bond PVC with a standard Neoprene glue, the adhesive layer will soften up over time and the bond will fail. How do you prevent that? By using an adhesive that is resistant, or by making it resistant with an additive. The former can be achieved by using either a PU-based adhesive like Syntic-TOTAL (called Plastics adhesive for that very reason) or a chemically modified Neoprene adhesive (Universal adhesive) like Colle de Cologne or MULTI-Colle. The latter method consists of mixing the adhesive with a crosslinker, which then reacts with the glue to form a chemical bond that resists the plasticiser. It is fairly easy to recognise PVC: Just sand the sole, and you will notice that the material gets very hot and melts, with the sanded-off bits curling up into gooey chunks of molten plastic. When you sand so long that it starts smelling like Chlorine, that is an even stronger Material Identification, the key to reliable bonding (part four) confirmation – but breathing that stuff is not very healthy. TPU – Or how to make PU even worse Thermoplastic Polyurethane This can be encountered in two forms: as the outer shell of a PU foam sole, or as a compact material for soling. TPU wears pretty well as an outsole, and it is sturdy enough to compensate for using even cheaper and less stable PU foam on the inside – a great idea that probably got the shoe designer a nice bonus, and that makes your work more difficult. TPU often looks similar to rubber or TR from the outside, although the shoes containing it are often much lighter compared to those with a rubber or TR sole (because of the foam inside). TPU produces dust or melts a bit when sanded, although it does not become as hot as PVC. If there is open-cell foam inside the sole, and a thick and sturdy outer skin around it, you are most likely dealing with TPU. The main worry here is the foam: it is often even less durable than in a regular PU sole, so the Primer for PUR becomes even more important. Reinforce the foam, and then bond with a Universal adhesive. Another option is using a Plastics adhesive. Compact soling material made from TPU is usually flat and relatively thin, and may show injection moulding marks when still new. On a worn shoe, you basically recognize this version by making sure it is neither rubber nor TR nor PVC – by testing it according to what you have learned here so far! Here, you need to make sure the adhesive sticks to the surface – sand and clean the material if necessary, and then a Plastics adhesive like SynticTOTAL will do fine. In most cases you can also work with a Universal adhesive like Colle de Cologne/MULTI-Colle. Stay tuned for the next part in the upcoming issue of Cutting Edge: how to identify and handle Natural rubber and EVA! Dr. Rainer Buchholz, Renia Adhesives Cologne I have a dream ... safer products, easier to use, without Toluene and MEK, always fresh off the line . . . Renia has the solution ... the True All-Purpose Cements controlled by Chemists state of the art produced by professionals any erm G in de a M Renia GmbH . Cologne - Germany · Phone: ++49-221-630799-0 www.renia.com · [email protected] www.vkb-werbung.de BONDING IS OUR CHALLENGE 32 accept only the best you can get ! Available through all wholesalers! @ 33 SISERVE – GOING THE EXTRA MILE Please take time to visit us and the other exhibitors showing we care about you and your business. ... BUT SOMETIMES JOURNEYS GO WRONG! All of us at Siserve are looking forward to the Edinburgh exhibition once again - a venue and a city both worth visiting. Our previous exhibitions there have proven that there is a good demand for shoe repair machinery and just how appreciative our customers in Scotland and beyond are of the extra effort we and the other exhibitors make to attend. You will be able to see the latest new HARDO finisher and some of the accessories we sell, we will also be available to discuss any service requirements you may have and all our advice is free! 34 The Siserve team recently had a trip to Ireland to deliver machines which went well until the journey home. Knowing we had to be up early the day after we chose an early crossing from Dublin Port to Holyhead. The forecast the night before turned out to be horrendous with severe winds expected, but we didn’t worry as the ferry is super with great stabilisers. So we turned up in plenty time to check in and found out the ferry was stuck at Holyhead unable to get out of the port. Eventually (5 hours late) we got going and the crossing was good, until almost half way across. That is when the Captain announced we were turning around due to a medical emergency and the fact the weather was too bad for the rescue helicopter to reach us, it would meet us back in Dublin! So we docked in the UK seven hours late with a long journey ahead but as it was mostly night time would be OK... wouldn’t it? Oh no. Nearly in Leicester, all the traffic stops on the motorway and police cars start to pass us. An accident and another hour’s delay to get to Leicester where I had to collect my van and drive home. Surely the fun was all over? Nope. Going home a depressed fox decides to end things and jumps in front of my van smashing the grille. All in all a 17 hour journey from Dublin to home. Just 7 hours longer than it should have been. The things we do ! See you at Edinburgh... I hope !! Peter Coulson Siserve Ltd 35 SPRING CLEAN FOR SHOES... Shoe Care is an all year round opportunity if you stock the right range, in the right place, at the right time. So make sure you maximise your accessory sales this Spring! Spring is fast approaching and it is time to get ready for maximising those extra Shoe Care sales. With barbeque parties on the horizon make sure your customers ‘party Proof’ their new summer shoes against those accidental spillages of soft drinks, beer and wine by introducing Spray Protector that invisibly shields against these unwanted everyday stains. SOCKS AIN’T COOL... Nobody likes to wear socks in their summer trainers or deck shoes. SPRING IN YOUR STEP….. Keep your lady customers smiling whilst looking good in those high heeled sandals and shoes by providing comfort gel accessories which are also ideal as fitting aids. To capitalise on these high volume products Cherry Blossom stock Ball of Foot Gel Pads, Gel Heel Grips and a really successful three quarter length Gel Comfort Insole which have all been very popular this year. KEEPING YOUR WHITES WHITE…. Barefoot is the ideal so Cherry Blossom has a comprehensive range of deodorising and highly absorbent range of summer insoles together with a spray shoe deodorant that are part of the ‘cool collection’. Summer would not be Summer without those classic white shoes. As we all know these are the most difficult to keep clean so Cherry Blossom has the answer with several options including Liquid Sports Whitener, Renovating Shoe Polish Tin and Renovating Shoe Cream Jar. This range is the solution to help combat foot odour and keep feet dry which also leads to prolonging the life of the footwear through reducing deterioration of the insides of the shoe. Why not create an allwhite shoe care feature display to capitalise on impulse purchases for your customers buying for new and old footwear at home. The sweet smell of a successful range… These products are mainly bought on impulse so make sure you have strong focal displays of these sweet smelling summer favourites. IMELDA MARCOS FOLLOWERS… This ‘shoe driven breed’ of Ladies will start to pack their winter footwear away and bring out their favourite brightly coloured shoes and sandals to go with all those summer outfits! Chasing rainbows… So make sure you boost your range of colours in Shoe Care. Cherry Blossom has a comprehensive range of over 40 colours of highly pigmented Renovating Shoe Cream Jars that will effectively cover scuffs and also nourish the leather to maintain suppleness and comfort. GARDEN PARTY PROTECTION…. Introducing Starlettos for Race Days, Weddings & those special Garden Parties! Avoid that ‘sinking into the turf’ feeling…….. Starlettos are clever shoe accessories designed to stop Stiletto heels sinking at garden parties, outdoor weddings and race days. Not only can sinking heels cause damage to Ladies shoes, they might cause your customers to have their day spoilt by an accident with a glass of champagne or a fall at the first post whilst chatting to their friends! STOCK WHAT YOUR CUSTOMERS WANT… RIGHT RANGE, RIGHT PLACE, RIGHT TIME. 36 SPOTLIGHT Submitted by Paul Lister, Cherry Blossom Premium The editorial meeting was almost over. Well the tea had gone cold and someone had eaten the last of the biscuits so there wasn’t much else to talk about really... SoMSR's Laura Browne - ready for action ! An easy question first... what was your favourite subject at school and has it helped you since you left? websites, design adverts and all that jazz for a very affordable price – and do my own projects on the side, such as launch a web comic. I’ve drawn a few tattoos for people before so that might be something I could do. But y’know, only if you can’t be a professional chocolate eater, or a holiday tester. What do you consider has been your best achievement? I set up a charity Taekwondo club at an inner city primary school to help build up confidence in children and taught them how to stay safe in certain situations like city centres or on the bus. After starting the club, the children said they enjoyed it so much and the attendance rates on the Taekwondo days grew over 50%. ... and your worst mistake? and for goodness sake get those brogues polished. I see you’re sporting red laces though so at least that’s a good start!” said the Editor briskly. Media. It definitely helps me on a day-to-day basis, learning different software to create any form of media or marketing is exciting, when someone asks you to build a website, app or even a 3D model ready for 3D printing – it’s all so different. ... and what was your first paid job? “Why the interest in my appearance Boss?” asked the trusty reporter, busily checking his pockets for that precious Hob Nob to see him through until teatime with Mrs F. University of Leicester – Catering, I worked there for 6 years and loved it. How and when did you become involved in the shoe repair trade? It’s not the worst, but have you ever had to give someone directions and you realised you’ve sent them the wrong way, but then you see that person again, still lost in the city, walking in a circle… and you just cringe with awkwardness. Where is your favourite place? Yes, unbelievably there is a Mrs F, and four other now not so little Fs despite over 30 years of riding a motorbike every day. Through Caroline at Shoe-String. She is heavily involved with repairers and has been for years, I work for her company and got involved with SOMSR that way. As you are responsible for the new look of ‘Services Today’ in the magazine we’re sure readers will be interested to know how you yourself got interested in graphic design and how did you get to make it your job? Forests. Bit weird, but I like woodland places. I’d love to be left in a dense forest, in a nice wooden hut with wifi, don’t forget the wifi. Do you have a favourite piece of music, film or TV programme? Favourite song is Cracks by Flux Pavilion favourite film is Rush (everyone should watch that, it’s the greatest British film) TV programme would be Embarrassing Bodies. Oh and if you do want to impress her, here’s some cash... treat her to a Creme Egg! But make sure you get a receipt !” “Find something you love and work out how to get paid for it, you’ll never work a day in your life” – my old graphic teachers mantra. What really got into everything creative was comic books. The old DC universe was my first series, I used to draw characters all day and then take them onto the PC and digitally colour them – sometimes I’d sell my art online and sometimes I’d get commission on drawing requests. How would you like to earn a living if you were not in the job you are in at the moment? So a few hours later after a slightly melted chocolate treat it was down to the interview... Can you be a professional chocolate eater? If not, I’d work freelance and help people build “Right Fairweather, get yourself smartened up, brush off those crumbs... “You wouldn’t want to make a bad impression the first time you meet a young lady now would you Fairweather?” “A young lady?!” spluttered Fairweather. “Yes, but don’t go getting too excited. She’s young enough to be your daughter, maybe even your granddaughter...” smiled the Editor “... and anyway she’s pretty good at Taekwondo so she can certainly cope with an old duffer like you! Get yourself off down to Market Harborough I want you to interview Laura Browne, the new young lady at SoMSR... If you were to get stuck in a lift who would you want in there with you, and why? Someone who can fix lifts. Or Justin Beiber, I’d like to question his life choices and hopefully convince him to stop making ‘music’. If you were given £1000 to spend on yourself what would you do with it? Put it towards buying an MR2 2L Turbo. Maybe I’ll get myself a crème egg on the way to the dealer. What in your opinion is the best thing a shoe repairer can do to improve their business? Join SOMSR of course! Other than that, get online, get digital, are you easy to find on google? Can your customers call you and leave a message? Is your store welcoming? I’ve seen businesses fail because owners refuse to catch up with modern ideals like going digital or redecorating once in a while, it makes a huge difference. When you say “but that’s how we’ve always done it” that’s when you’re in danger. How do you see the future for the Shoe Repair trade? I see it becoming similar to fast-food (not literally), customers are in and out quickly, unfortunately, I think with new business demands, some repairers might find that they lose the customer interaction side of shoe-repair but it will grow vast in terms of other services. ...and finally, rather than asking the usual question of “how would you like to be remembered “(!) – what are your ambitions for the future? I’d like to build up my career in design, work with small companies and help them grow. Outside of that I’d really like to get my 8th degree black belt in Taekwondo, but we can all dream... 37 SURVIVAL OF THE FITTEST The 700 Series Finishers At Standard Engineering we make the 700 range of finishers – you can hardly fail to have noticed from our adverts and editorial over the years! However, in the 120 years of the company’s existence, this build period represents a small part of our history. In fact Standard only began to build the 700-range of finishers following the takeover of Whitfield Wylie at the start of the presentCentury. Standard acquired the Whitfield production facility in Kettering and it made sense to carry on building the Whitfield range of equipment rather than getting everyone to start over with the then Standard range of Lynx Finishers, Tiger Presses, and, no doubt, Ocelot Heat Lamps! Who can remember the Standard “Dove” finisher? The “Little Gem?” The “Digbeth?” Or the Whitfield “100”, “200”, “500”? Or “Europa?” The major upshot of this decision was Or the “C92 – less-than-affectionally to begin the gradual obsolescence of known as the “Fish and Chip” machine? All gone. All obsolete. the Lynx Tiger combination. Once a Entire ranges of equipment that are company is no longer geared up to no longer supportable. manufacture a particular model, the number of parts stocked for those They turn up on E-bay every now and machines reduces over time. Within a again, and if punters buy them, get year or two of the takeover, the new them going, and squeeze a few Standard Engineering could not have additional years out of the kit, then offered new Lynx / Tiger machinery if fair play to them. We usually know an it wanted to. Although we have ancient beast of a finisher has been continued to carry some of the more put on Ebay as we will get a call obvious consumable items for the asking the cost of motors, buttons or Lynx/Tiger range, we have now bayonet fittings for a “Standard 2A reached the stage where we would Combination Finisher”, or a Whitfield “Model H.” be loathe to offer to recondition this range either. It’s not just our old kit which has MOVING ON been consigned to the history of shoe Too many parts are no longer made or repairing. Numerous other companies stocked for us to confidently offer a have built shoe repair equipment over fully reconditioned version, backed the years and are either no longer with our guarantee. Lynx/Tiger have with us, or operating at a much joined the dozens of makes/model reduced capacity, supplying combinations of shoe repair machinery refurbished units and spares only. that are no longer built, reconditioned All of which brings us back to the 700 or particularly supported. range of finishers. The original ones are well over 30 years old, but because the basic design has not been changed too much the vast majority of the components we use on our current builds can be used on older models. This means a couple of things. Firstly, if you have an old Model 700 in need of parts or consumables you are in a very fortunate position, because, chance are, we’ll have them and be able to supply from stock at a reasonable cost. THE STANDARD 730 FINISHER SHOWS ITS VERSATILITY In January 2015 Standard installed a set of their equipment, including the new 730 Finisher into the newly built Footwear Design Department at Northampton University. date repair equipment. After consultation with Keith Malyon at Standard the required equipment was decided upon and put through the company production facility and installed shortly thereafter. The University are further diversifying their shoe design and footwear capacity and chose Standard as their partner to assist with their continuing efforts as they shared many of the same ideas of development and innovation. It also means that the 700 Finisher retains a much greater sales or tradein value with us because it is a tradeable commodity. We can fully recondition them and offer back to the market, content that they will be supportable for the foreseeable future, and this is reflected in the prices we offer. That’s not something you can say for the vast majority of makes and models out there, whether they are old stuff we made, equipment from the Continent, or the bargain-basement kit from even further East. Gary Lewis, Standard Engineering The University will be instructing students in a number of disciplines which will be familiar to every High Street Shoe Repairer, and needed cost-effective, and up-to- This machinery set-up is the latest installation Standard have undertaken to an education establishment. As well as other equipment to Northampton University, they have supplied their kit to Huddersfield University, Leicester DeMonfort University and the London College of Fashion amongst others. These installations, along with numerous sales to orthopaedic and hospital locations of such machines as their Ortho 100 and Ortho 75 Grinders neatly dovetail with the company’s more well-known support of the shoe repair trade. The Model 730 Finisher is available from £8500.00 + VAT in 3-phase, with a special offer of FREE delivery within the mainland UK during Spring / Summer 2015. The new Ortho 100 is available from £5500.00 + VAT. The Whitfield Wylie name has been consigned to history 710 THE STANDARD Finisher Brand New Hand Built in the UK Available for immediate delivery Spring Summer Offer: Up to £2,000 trade-in plus FREE mainland UK delivery! £10,250 from +VAT in 3-phase Call Sales on 01536 517070 ext 3 www.standardgroup.co.uk 38 THE NEW 730 Finisher Brand New Low Noise Powerful Extraction Hand built in the UK Spring Summer Offer: FREE mainland UK delivery! £8,500 from +VAT in 3-phase Call Sales on 01536 517070 ext 3 www.standardgroup.co.uk 39 A DAY IN THE LIFE OF... Paul Lister of Cherry Blossom Before I start my “day in the life of”, all I will say is that no people were harmed during Tuesday 3rd February 2015. bunch of people and a Customer Services Team that is always there when you need them! Without exception, there are always certain priorities that need to be closed out during the day to hit deadlines for our Customers and this always adds to the ‘buzz’ of working in our business. If I ever felt I was on top of everything, I would get worried! However, individuals that I interact with during my working days seek counselling on a regular basis. Unusually, although travelling does take up time, due to the wonders of email and laptops you can catch up on a lot of work whilst on the go and in some ways you get more done! MORNING HAS BROKEN…. So being half an hour short of an insomniac and sleeping with one eye open, together with an early flight booked, I plan to get up at 5.30am. This plan is then scuppered, as for some reason I am wide awake by 5.15am and decide to cancel the alarm. Then the day starts with a vengeance. Like us all, I check my phone for emails which have been sent overnight….Booking.com is always in there somewhere, quick check on BBC News Updates, then I hit the shower….. I am spoilt by my long suffering wife, Mandy, in that if she sees something in the News that she thinks I may have missed, she either calls or sends me a link! I am not worthy! In the car, under the cover of darkness, radio switched on, Vanessa Feltz handing over to Chris Evans, I start to mull over what I want to achieve during the next 12 hours. I have checklists on my checklists and will have various projects on the go with each member of the Sales Team and the Board. I am lucky that I work with a relentless 40 Initial meeting scheduled at my hotel for lunch to meet up with a longstanding distribution partner to review business and prepare for the first day of the Show which at this point is tomorrow! Having caught up with the office and sales team via phone calls and emails, I then go through our sales report that comes through around 5.30pm to review daily activity. Now having sited the day, I better explain that this includes me travelling to a Footwear Trade Exhibition based in Germany. Clearly this is not a typical day but always guaranteed to be eventful! Pick up hire car, fortunate to be upgraded from a Focus to a Volkswagen Sharan People Mover, so set to become ‘man in a van’ for three days. EARLY AFTERNOON Now I am in Birmingham Airport….just failed security having left Allen Keys in my ‘carry on’ bag, but then being cleared because the airport staff deem that I won’t be able hold up a Plane with these weapons of mass destruction. I then hit Costa Coffee to book my hire car on the phone… it takes 2 minutes. Brilliant! Out comes the laptop to complete some meeting preps for the next three days, laced with emails before take-off at 8.35am…. Having found my aisle seat I sneak a few emails out before being reprimanded by the air hostess to switch my phone off! Quick side track, a guy introduces himself as Gary and he is travelling to Turin to fix a furnace. He still plays rugby at 55 years old and is a hooker! His daughter plays for Worcester Ladies Rugby Team who is destined to be on the bench for England…. End of side track…. Laptop out carrying on the good work !!! Come 7.00pm I’m invited to an evening meal with one of or our IT’S TIME TO GET ‘APPY WITH SILCA New Silca APP With the FREE new MySilca App you can have the full wealth of experience of the world’s number 1 key and key machine manufacturer at hand, anytime, anywhere. Available for iOs and Android this new app is downloadable from Google Play or App Store for free. Features include: Electronic Key Catalogue with graphics and comparisons from the largest key database in the world. This catalogue even features the Charles Birch hook number for easy ordering from your local Birch warehouse. Vehicle Key Finder – Simply fill in the make, model and year of manufacturer of the vehicle and the vehicle finder will not only tell you which blank that you require but also which transponder and how to programme it. Leaflets, brochures and video tutorials on most Silca machines and applications including the latest Futura machine and the new AIR4 remotes. distributor’s sales teams to catch up, as has been the tradition for the last three years. Download your FREE SILCA APP today. No surprises, Schnitzel and Weiss Beer are on the menu! Back to the hotel room for a quick review of the meetings for the next day and hit the sack at 11.00pm with one eye open and looking forward to an exciting trip to the Footwear Show. Must remember Germany is one hour ahead... Thank you for reading. Paul Lister Cherry Blossom Land in Germany after having a bizarre Lufthansa breakfast... Turkey and salami sandwich? Paul (right) with Gr Edd Hames & Ge angers' fellow Sales Director neral Manager, Karolina Jones. 41 couple of cases quite spectacular sales results. Cutting remarks from the YOU NEED TO DO IT SOLE TRADER BUZZING AROUND I’m sat here writing, full of new enthusiasm for my office- it is clean, smart and tidy having been repainted and feels ready to do business. The transformation is the result of the “wasp man” hacking a large hole in the ceiling to rid us of a big colony of wasps in the roof space - the invaders were just about to break through and take over the inside too! The hole needed to be repaired and one thing led to another so the whole room got a simple but effective makeover. I hope my enthusiasm lasts - I’m sure it will. and re-invigorate staff. This in turn will result in a better relationship with customers and lead us to more sales. AN OPPORTUNITY While I was involved in my office renovation I came across an article in one of the Sundays, highlighting the transformation of Leyton High Road in Waltham Forest with a before and after photograph. The result was impressive, there had been a big signage tidy up and the three storey buildings had been painted in a variety of modern pastels to give individual identity and continuity. Pavements and street furniture had also been tidied and improved. The shops had obviously joined in and the most striking difference was the newly styled shop fascias with in most cases a repainted shop front plus some refits too of course. The result is a vibrant looking street well worth a shopping visit. A number of years ago Cutting Edge provided several shoe repairers with the opportunity to have a free new shop fascia, via a competition. Most of them took the opportunity to repaint and in some cases even used the occasion to rebrand the business as a service centre. This “makeover” always had a positive effect and in a A new facia and a shop front repaint could re invigorate your business too. You would get more “stand-out” on your street and you could take the opportunity to highlight all the services you provide or to re-address the balance of the business. For instance is your fascia that of a shoe repairer who has added services and is now actually doing more business from engraving or key cutting and locks? I’m not advocating throwing the baby out with the bathwater but stating the services you provide in a clear and impactful way will surely improve business. could take the opportunity to use a hanging sign, a great help in directing customers to your shop. Many sign companies are capable of producing a good design. Make sure that they take on board what you are trying to achieve in projecting an image that reflects your business from a marketing point of view, it’s not just about a name board it is about communication with customers. Don’t forget that you may need to run any alterations past your landlord or agent and in some cases your local planning office. In spite of their reputation I have always found planners reasonably helpful. Involve them at the outset so that you don’t start planning something that they Have a look at your shop and consider will automatically have to turn down what it might look like in a different because of some local bylaw. This is perhaps brighter colour, could you add essential if you are in a listed building lighting to your facia? Perhaps you or in or near a conservation area. BEAUTIFUL ON THE INSIDE TOO While you’re at it why not look at the inside too. Can you improve the way customers see it, is it clear to them what you sell? Are your displays attractive and clean? Can customers browse products easily? At the very least I bet it would benefit from a good tidy up and clean- it is spring after all. This Spring issue of CuttingEdge is themed on shoe care so it’s an excellent time to have good look at those shelves too. Have you got the appropriate products for the time of year? Don’t forget weddings, races and outdoor events for dyes, heel protectors and folding umbrellas. It’s probably time to call your supplier so that you are ready to give Spring the buzz it deserves. Soletrader The same effect is often used by companies when updating their corporate identity. Done properly a new company style can incorporate new strategies and philosophies and can provide a springboard to enthuse Our new website has more product details for you to see ! Please visit www.trlawman.co.uk and come back to us for more details A MUST FOR ALL KEY CUTTERS DOWNLOAD TODAY for instant access to the electronic catalogue plus much more... Free App downloadable on IOS & Android (dead easy!). Instant cross references from the largest key database in the world Includes Charles Birch hook numbers Vehicle key finder for key blank,transponder & programming information. Tutorials on Air4 Remote, Futura & much more Contact your nearest wholesalers or us at Tel: 01933 355 807 Fax: 01933 419 947 Email: [email protected] 42 NEW MySilca App NOW AVAILABLE Click on the Remote Tutorial on the MySilca App for more information. For more information and assistance call Linzi on the Silca Services helpline 0113 200 3926 43 WEB DIRECTORY KEYS & KEY CUTTING SHOE CARE www.dunkelman.com The DASCO website – full details of the comprehensive range of shoe care products for cleaning, protecting and maintaining the appearance of footwear and accessories, plus a wide selection of insoles, laces, shoe trees and bootshapers www.shoestringuk.co.uk Full e-commerce online purchase of a massive range of laces and a full range of shoe care. Information on displays and point of sale material too. www.davenport-burgess.com www.keyprint.co.uk Davenport - Burgess are the UK’s leading specialist suppliers key blanks (over 18million in stock !), keys, key cutting equipment and locksmith’s tools plus a wide range of locking devices. We specialise in every aspect of our trade and not only offer the best, most reliable products with excellent support, but also have a next day delivery service available. Keyprint is a leading trade only supplier to the UK’s lock and key cutting industry with over 25 years experience. Over 9000 products in stock including leading global brands such as Silca, Assa, Schlage and Briton, as well as exclusive brands of quality security products 2000+ Premier, Esla, WKS, Wendt and Peterson Tools. WHOLESALERS www.algeos.com Algeos (A. Algeo Ltd) is the UK’s leading supplier to the orthopaedic, shoe making, and footcare industries. Our product portfolio totals over 7000 product lines and includes several key European agencies for high-technology footwear materials and components. www.charlesbirch.com Full details of the product range covering shoe care, machinery, keys, engraving, watch straps and batteries plus monthly special offers and a full range of Zippo products to order on-line. www.nwkeys.co.uk www.sks.co.uk Full range of keys, security products and machinery. Order online with a unique add to your order each day system. If it’s keys online you want this site has them all. Dedicated lock and key supplies site with e-commerce on machines, accessories, padlocks and specialised security and locksmith products. www.silca.biz The SILCA website – for full information on the latest electronic and mechanical Silca machines. Log on and register to the Slica Electronic Key Catalogue (EKC) to access the largest range of key blanks in the world and where you can even build your personal catalogue. For more information call Silca Services on 0113 200 3926 REPAIR MACHINERY www.standardgroup.co.uk www.leatherandgrindery.com For all your Shoe Repair, Shoe care & Key cutting needs plus fantastic monthly offers the Leather & Grindery have it all. Our new easy to use website is just a few clicks away from saving you a bundle & discovering all the latest products available. Europe’s premier manufacturer of new shoe repair machinery. We build bespoke new and fully reconditioned equipment in the UK for sale here and abroad. We offer nationwide service cover, backed-up with the country’s largest parts and consumables stores. Our website features complete machinery brochures, offers, tips and advice and is regularly maintained and updated. www.tcolledgeandson.com With over 20,000 lines in stock and an easy to use search facility, everything for the modern shoe repairer is a click-away. As well as offering a comprehensive range of shoe repair materials, a full range of shoe care products, key blanks, key machines, leather goods, watch straps and batteries, engravable products and gifts are available. INDUSTRY ORGANISATIONS SHOE REPAIR www.vibram.com Log on to the VIBRAM website and discover the latest developments from this dynamic forward thinking rubber company. Register into the repairers’ section to see the latest Vibram components which can be ordered through Charles Birch. 44 www.somsr.com www.shoerepairer.info The new Society of Master Shoe Repairers website is now online with details of how you can join SOMSR and promote your business. Online community forum site for all members of the trade. Not linked with any trade body, manufacturer or supplier. Run by Lee Ffrench on a voluntary basis to provide for an exchange of ideas and thoughts. 45 BOB REALLY HAS GOT ‘SOLE’ ! Cutting Edge were pleased to hear recently from Bob Mitchell, who many of you will know from his years at Davies Odell. Apparently he’s doing well, still going strong – and apparently his running shoes are too thanks to a visit he made to his old friends at Vibram in Italy. “It must have been the best part of 15 years since I had my running shoes repaired by Barry Hazard of George Robinson in Newark. I have known Barry for over 40 years and he was the chief tester of new materials for Odell’s. In fact he first tested ‘Super Dark’ in the 1980’s. I’LL BE AT THE BACK He repaired my running shoes with Vibram soles which I took back to him and together with his lovely wife Ann over dinner last October I showed him how well they had lasted. They had run an estimated 10,000 miles and whilst the pattern only had worn away the uppers were falling apart. Barry offered to repair them for me and patching up the uppers but I was too embarrassed to accept. I happened to be going on holiday to Italy in December and complained to Fabio Papini of Vibram that my soles were worn out! He appreciated the joke and took me to meet Edoardo who like Barry is the chief tester and sampling expert for Vibram. He insisted on repairing with bright red Vibram soles and laces to match. Believe it or not the old soles put on all those years ago by Barry came off in one piece. Here’s to another few thousand miles miles - all thanks to both these wonderful specialist shoe repairers. Bob (on the right) shows his old shoes to Barry. REQUIRE TOP CLASS STAFF To work full or part-time in their prestigious London shops Must have good experience in any of the following skills: • Engraving • Quality Shoe Repair • Patching • Key Cutting • Zip Replacement • Locksmithing • Watch & Jewellery Repairs • Dry Cleaning Good rates of pay plus bonus for the right applicants Send your CV to [email protected] or call 020 7476 2722 to arrange an interview. TO SELL OR NOT TO SELL THAT IS THE QUESTION! Arnie trusts Woly to clean his cowboy boots above other brands Arnie really takes a shine to Woly! Arnold Schwarzenegger shows off his cowboy boot collection which he keeps in excellent condition with the Woly shoe care range; maintaining the vintage look without drying out the leather. You can see Arnie and read all about Woly professional shoe care in ‘How to Care for Shoes’ by Nicola and Kim Himer or stop by Shoe-String at the next Edinburgh Cutting Edge exhibition. IT’S EASY TO PLACE YOUR CLASSIFIEDS. JUST COMPLETE THIS FORM AND POST IT TO ARRIVE BEFORE MAY 4TH 2015, FOR THE SUMMER 2015 ISSUE. Name ............................................................................................................................. Address ......................................................................................................................... ...................................................................................................................................... Day time Tel: ................................................................................................................. Please send your cheque, payable to Cutting Edge, with this order to: Rachel Jarvis, Cutting Edge, Barking House, Farndon Road, Market Harborough LE16 9NP. ONE WORD PER BOX £46.00 +VAT (minimum fee) £55.20 +VAT £64.40 +VAT £73.60 +VAT £82.80 +VAT 46 Classified SHOECARE WILL BE PLEASED TO SPEAK TO ANYONE WHO IS SELLING THEIR QUALITY SHOE REPAIR BUSINESS CALL RICHARD TAYLOR 07786 980397 ENGRAVING MACHINES WANTED Manual & computerised machines complete or incomplete - by Gravograph, Suregrave, Mastergrave, Signature, U-Marq, Newing Hall, Dahlgren, etc. Please contact: RONA MACHINES tel: 01992 899 255 email: [email protected] BUSINESS FOR SALE Due to retirement a unique opportunity to acquire a freehold shoe repair and key cutting business at a very reasonable price. Well established and situated in central position on New Romney High Street, offers are invited in excess of £30,000 to include freehold , good will, stock and fixtures and fittings E-Mail [email protected] PLEASE MAKE A NOTE OF THE DEADLINE TO GET ALL YOUR EDITORIAL AND ARTWORK FOR ADVERTISING TO US. TH MAY 4 THANK YOU! 47 NEW ‘PREMIER GRADE’ LEATHER SOLES – Now available from Charles Birch GREAT PRICES TIGHT GRAIN IDEAL FOR STITCHING FLESH FREE IDEAL FOR STICKING SUPPLE BUT FIRM FROM SEPICILER, European Tannery Of The Year 2013 Ask your Charles Birch Representative for more details, Call Freephone Leeds 0800 591558 or Rochford 0800 585313. www.charlesbirch.com