The 360 Group - Morgan Stanley Locator
Transcription
The 360 Group - Morgan Stanley Locator
The 360 Group at Morgan Stanley Wealth management and succession planning for successful business owners Your Needs Are Different From Other People You’re a business owner and chances are, that business is your passion. In fact, you probably spend so much time running your business that you have little left over for other pursuits. And yet, if you’re like most of our clients, passion isn’t the only characteristic that separates you from everyone else. Your attitude toward personal finance may well be another distinguishing characteristic. For many business owners, the line between their individual and corporate balance sheets is not always clear. Business owners may not allocate assets to stocks, bonds and other asset classes like other people, but plough whatever assets they accumulate back into their companies. As a result, their businesses may often constitute the lion’s share of their overall asset allocation. At the 360 Group, we offer a different approach — an approach designed with your needs in mind. We’ve helped successful business owners: Develop a succession strategy to help meet their personal financial objectives, as well as their hopes for the business. Understand their options for creating liquidity and transitioning out of their business in the future. View the business through the eyes of an acquirer and understand the key drivers that maximize value. Understand the costs associated with various options, and develop a road map that details the next steps and outlines the transition process. Implement and manage an income replacement strategy designed to maintain a desired lifestyle and create a legacy for the next generation. The 360 Group 3 How We Work With You Clients often come to us well before they are actually ready to implement a succession strategy and that’s to their benefit. With the luxury of time, you can think about what you really want and surmount any barriers standing between you and your ultimate objectives. Our process typically consists of the following steps: 1 A 360-Degree View Filling Your Value Gap The National Federation of Independent Business reports that only 30% of all businesses put on the market for sale are actually sold.1 Clearly, the pressure is on for business owners who wish to position their businesses for future sale so they can move on to the next phase of their life with confidence. By quantifying your value gap, we now have a target to aim for, a sum by which your business must grow to provide you with the proceeds necessary for funding your lifestyle. The question is, how should that gap be filled. Through an analysis we call “Six Rooms of the House,” we determine how your business measures up to the Key Value Drivers that lead to dynamic growth and make your business attractive to potential acquirers. Our process evaluates strengths, identifies opportunities and articulates the risks that may give acquirers cause for concern. We also analyze your emotional readiness. In other words, are you prepared to leave your business behind or would you rather transition out of it over a period of time? What about your valued employees — would they be adversely affected by the sale of your business and is that an issue you wish to address? Depending on your answers, we present alternatives for you to consider, some of which might result in a higher potential sale price, others of which might reduce your proceeds but provide you with greater comfort. 3 4 5 Selecting Your Strategy Morgan Stanley Preparing Your Business for Sale We’ve found that once business owners are aware of challenges that could affect the value of their business, they often come up with viable solutions. For especially complex issues, however, we offer the ability to introduce you to specialists in disciplines as diverse as marketing, operations, human resources and financials. Our objective is to maximize the attractiveness of your business, identify what drives growth and focus your attentions accordingly. In addition, we will work closely with your investment banker to conduct an analysis of the environment, so you can determine who your potential buyers are, what they are looking for and what value drivers can enhance your business’ sellability. The Key Value Drivers that lead to growth and attractive acquisition include: high customer net promoter score Where do you want to be when you’re no longer running your business? How much will your desired lifestyle cost and will you be able to afford it? Through extensive discussions and analysis, we create a comprehensive wealth management plan with tangible steps to help achieve your goals. Central to our analysis is a valuation of your business and a determination of what we call “the value gap,” the amount you will require to maintain your desired lifestyle. Selling your business to a strategic buyer may be only one alternative available to you. Depending on your unique circumstances, you might want to consider such alternative strategies as a manager buyout, partial sale to a private equity group, Employee Stock Ownership Plan (ESOP) or even an IPO. If you’re contemplating the transfer of your business to a family member, we will help you work through the planning issues that might be standing in your way, from whether that family member is ready to assume control, to how other family members will react and what you can do to assure equal treatment. 4 2 Key Value Drivers Managing Your Transition Now that the value gap identified earlier in the process has been filled, it’s critical to help develop a comprehensive wealth management strategy that provides you with sufficient income to maintain your lifestyle and enables you to grow and maintain the wealth that your business created. We design and implement a customized asset allocation based on your risk tolerance, time horizon and long-term objectives. We then monitor your progress carefully to determine whether adjustments to your strategy are necessary. Finally, we can help you create an effective estate plan that minimizes tax erosion and transfers wealth to heirs in accordance with your wishes and without undue turmoil. well defined new business development process consistent financial performance strong management team diversified customer base recurring revenue model competitive advantage and barriers to entry documented and s.m.a.r.t processes (specific, measurable, actionable, repeatable and teachable) By implementing Key Value Drivers, you may be able to increase the multiple you receive for your business. 4 Million Profit × 6 = 4 Million Profit × 5 = $20MM An increase in multiple from 5x to 6x creates $4 Million of additional value in this example. $24MM Relatively small increases in the multiple can have substantial impact on your company’s value. The 360 Group 5 How Does Your Business Stack Up? Through our Six Rooms of the House analysis, we help explore every aspect of your business to identify strengths and possible areas for improvement. What is your strategy for generating leads and turning them into new customers? Is your strategy repeatable or does it rely on the talents of specific individuals? Most companies leave far too much of the sales process up to the individual sales people. Yet to create the Ultimate Sales Machine, you must work as a team, utilizing everyone’s brainpower to drill down, perfect, and procedurize each aspect of the sales process. – Chet Holmes, Author of The Ultimate Sales Machine What distinguishes your product or service from those offered by At Apple we come at your competitors? everything asking, “How easy is this going to be What product or service for the user? How great does your company is it going to be for the sell that you are most user?”… Everybody says, passionate about? “Oh, the user is the most important thing,” but nobody else really does it. – Steve Jobs How do you keep your customers coming back? Do you have a repeatable service model? We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little bit better. – Jeff Bezos, CEO Amazon Six Rooms of the House New Business Development Operations Products and Services Financial and Legal Issues Customer Experience Organizational Development What business activities impede your ability to grow? Could you increase your sales without increasing expenses? Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant. – Michael Gerber, Author The E-Myth Revisited What do your numbers say? Are you able to measure progress or lack of it in key areas? Are you looking at the right data? Many small businesses would rather face an angry barbarian horde than tackle their cash flow statement or price a new product. – Nicole Fende, Author How to be a Finance Rock Star 6 Morgan Stanley Do you have the right people in the right seats? Have you done what you can to lock in key employees? The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them. – John Maxwell The Four Phases of Exit Planning Growing All businesses should begin with the end in mind. You may be a young company, but actions taken in the early stages can have a significant impact on the success of a transition down the road. Thinking At some point you’ll begin to realize that an exit is not that far away. Perhaps it’s 5 to 10 years away, but the implementation and attention to key value drivers at this stage is critical. Planning As you approach a point where exiting is closer on the horizon, developing a well thought out exit plan and financial plan will be critical for you and your family’s future. Executing The transition process can be stressful, emotional and complicated. Working with the right Financial Advisor who will help you assemble a team of professionals and help you manage the process is critical to the success of the transition. 8 Morgan Stanley A 360-Degree Difference Real Estate Commodities The 360 Group was established to help meet the specific needsStocks of Cash Estate business owners contemplating an exit fromRealtheir company within the next Commodities Bonds 5 to 10 years. As a result, we tend to approach your challenges differently. ...And Your Exit Strategy You have multiple options for exiting your business. Choosing the right one depends on your financial and mental readiness. The chart below illustrates several possible options available to you: Stocks Cash Bonds Commodities Cash Bonds Real Estate Your Allocation Reflects Who You Are... Which of the following sample allocations Commodities Cash most Stocks closely Commodities Cash Bonds Stocks Real Estate resembles your own? Real Estate Business Stocks Commodities Bonds Stocks Cash Bonds Commodities Cash Bonds Business Your business may not be a public equity an exchange, but Commodities Real Estate Cash constitutes a highly illiquid and concentrated position. As a result, it should be included in Business Bonds your overall asset allocation, especially if it represents a substantial portion of your net Stocks Retirement worth. In addition, your overall portfolio should College be managed with consideration for the Planning Funding unique risks your business presents. Business Investment Management So Does Your Financial Plan... Investment Management Retirement Investment Management Planning Retirement Planning EstateInvestment Planning Management Tax Planning Retirement Planning Estate Business Planning Succession Cash Management Tax Planning Retirement Planning Investment Management For Illustrative Purposes Only. Planning for business owners typically encompasses more disciplines than planning for employees, even highly Cash Management Investment compensated ones. Again, our approach addresses business-related, as well as personal wealth-related issues. Investment Management Business Retirement Management Planning 10 Morgan Stanley Investment EstateManagement Planning Rich and Ready to Go ESOP, Manager Buyout, Leveraged Recapitalization Gifting, Philanthropy, Outright Sale, ESOP Stay and Grow Get Me Out at the Highest Price Tax Planning Retirement Planning Sale For Illustrative Purposes Only. Retirement Planning it is private equity that College Funding traded on Stocks College Funding Well Off but Choose to Work ESOP, Private Equity Recapitalization Real Estate College Funding Financial Readiness Real Estate Succession Mental Readiness You gain access to business experts Not just us. Business experts specializing in disciplines as diverse as marketing, finance and leadership skills. Every quarter, we conduct a think tank that features an outside expert and discussion with other successful business owners. You may benefit from contact with your peers and best thinking from speakers who can provide you with important insights into the issues that affect you most. We help coach your advisory team Successful business owners generally require the guidance of more than one professional as they position their business for succession and plan their retirement and estate. You might consider interviewing one or more attorneys with specialized experience, an accountant who may or may not be the same CPA who prepares your corporate tax returns and an investment banker and/or third-party appraiser to analyze your business and value it appropriately. As your Financial Advisors, we understand the total context of your overall finances and the linkages between your personal objectives and business ambitions. As a result, we can help your other advisors understand your priorities and make certain they are reflected in your succession and wealth management strategies. Chart above © 2008 John M. Leonetti, Exiting Your Business, Protecting Your Wealth. The Transaction of a Lifetime Exiting the business you’ve built and nurtured over the years is not a simple task, either financially or emotionally. Diligent planning is critical and so is the support of an interdisciplinary team with the experience to help you articulate and achieve your objectives, whether you choose to transfer your business to existing family members or sell it to existing management or a third party. The 360 Group at Morgan Stanley can play an important role in developing and executing your succession planning and overall wealth management strategy. As successful businesspeople, we understand the interplay between decisions you make for your business and the impact they can have on your future financial security. 12 Morgan Stanley Meet the Professionals Jesse Giordano, CFP® Family Wealth Director Financial Advisor Lee Korn Born into a family of business owners, Jesse understands the passions that drive entrepreneurs and the concerns that keep them up at night. He established The 360 Group with Lee Korn to help meet the specialized needs of business owners, including helping them create and implement successful exit strategies. Jesse has dedicated himself to developing the skills necessary to serve this complex market, earning the prestigious industry designation of CERTIFIED FINANCIAL PLANNERTM and Morgan Stanley’s exclusive Family Wealth Director designation. A graduate of SUNY Cortland with an MBA from Pace University, Jesse joined Morgan Stanley in 2008 after beginning his career at Merrill Lynch. He is active in his community, volunteering with the Leukemia and Lymphoma Society and the American Cancer Society. In addition, he is a proud member of The Lions Club. Lee brings more than 17 years of experience to the service of our clients. He began his career as a commercial banker helping successful business owners raise capital for acquisition and expansion. Later he joined Edward Jones where he broadened his focus to include personal wealth management. At a Morgan Stanley predecessor firm, he established The 360 Group with Jesse Giordano to provide his clients with a more integrated and comprehensive approach that encompasses every aspect of their finances. Lee is one of the few Morgan Stanley Financial Advisors to earn the firm’s prestigious Family Wealth Director designation. He was also named one of the top 1000 US Financial Advisors by Barron’s* in 2009. Active in his community, Lee has volunteered extensively with special needs organizations and has raised funds to provide scholarships for autistic children. Family Wealth Director Financial Advisor Joe Filosa, CFP® Financial Advisor Joe plays a major role in the development of financial plans for our clients and the evaluation of the investment managers we hire. His tireless efforts help us create strategies that work in concert with each other and implement those strategies. Joe joined Morgan Stanley while still a student at Baruch University. His fascination with financial markets began even earlier and he is delighted to be able to apply his passion in the service of our clients. Joe graduated from Baruch with a BBA and subsequently earned the prestigious CERTIFIED FINANCIAL PLANNERTM designation. He currently serves as Treasurer of the Board of Directors at another of his alma maters, St. Elizabeth’s Academy in Ozone Park. *Source: Barron’s “Top 1,000 Advisors,” February 20, 2012, as identified by Barron’s magazine, using quantitative and qualitative criteria and selected from a pool of over 4,000 nominations. Advisors in the Top 1,000 Financial Advisors have a minimum of seven years of financial services experience. Qualitative factors include, but are not limited to, compliance record, interviews with senior management, and philanthropic work. Investment performance is not a criterion. The rating may not be representative of any one client’s experience and is not indicative of the financial advisor’s future performance. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors pay a fee to Barron’s in exchange for the rating. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The 360 Group 15 The 360 Group 1010 Northern Boulevard Suite 214, Great Neck, New York 11021 516-773-7212 / Main 877-710-3944 / Toll-Free 516-773-7283 / fax www.morganstanleyfa.com/360group 1 Peter Siegel, Selling a Small Business — 12 Crucial Steps, http://www.nfib.com/business-resources/business-resources-item?cmsid=35825. The views expressed herein are those of the author and do not necessarily reflect the views of Morgan Stanley Wealth Management or its affiliates. All opinions are subject to change without notice. Neither the information provided nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Past performance is no guarantee of future results. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. This material was not intended or written to be used, and it cannot be used, for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. © 2013 Morgan Stanley Smith Barney LLC. Member SIPC. CRC669099 6/17/2013 CS 7620008 09/13
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