rate card - ZINTX International Media Agency

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rate card - ZINTX International Media Agency
Rates and Terms and Conditions of Sale | 2014
1
TABLE OF CONTENTS
3
Nelonen national advertising
5
Combinations of buying methods, other media products and time-length factors
7
Nelonen regional advertising
8
Nelonen Fokus and Fokus+
10
Jim national advertising
12
Liv national advertising
13
Nelonen Pro channels pay television advertising
14
Delivery of advertisement copy to Nelonen, Jim and Liv
15
Nelonen Media annual TV agreement
16
Nelonen Media Radio advertising
18
Nelonen Media Online advertising
22
Terms and Conditions of Sales TV, Radio and Online
29
Contact information
2
Nelonen national
advertising
Buying methods
There are three ways of buying national TV advertising airtime from Nelonen. In program-specific buying you choose
the program in conjunction with which the advertisement is transmitted, so there is an inseparable link to the specific
program. In fixed RBS buying you also choose the program in conjunction with which the advertised is transmitted and
the pricing is based on the impressions of selected target audience and program’s daypart. In targeted RBS buying
you buy impressions among your selected target audience and the placements float throughout the campaign period.
Program-specific buying
The program-specific rate is based on issues including audience estimates, program environment and program desirability. Program-specific rates per 30 seconds can be found online on Nelonen Media Extranet. We have not set a minimum amount for program-specific buying, but the impressions guarantee is only given on campaigns with a minimum of
35 GRPs/TRPs. If your campaign only uses program-specific buying, the guarantee applies to the 10+ target audience.
Impression guarantee for a target audience – PREMIUM
For campaigns using only program-specific buying the guarantee applies to the 10+ target audience, but by paying 6%
extra you will receive a guarantee for one of the target audiences sold under targeted RBS buying.
Fixed RBS buying
In fixed RBS buying you choose the program in conjunction with which the advertisement is transmitted, so there is an
inseparable link to the specific program. Pricing is based on the impressions of selected target audience and program’s
daypart (prime time, off prime time). In our booking system we calculate prices using the CPT rate, in fixed RBS buying
additional +15% is added to the targeted RBS CPT price. We have not set a minimum amount for fixed RBS buying, but
the impressions guarantee is only given on campaigns with a minimum of 35 TRPs.
Targeted RBS buying
In targeted RBS buying you buy a specific number of floating target audience impressions for the campaign period and
receive an impressions guarantee for your selected target audience. With this method the placement of your spots
floats throughout the campaign period and Nelonen takes care of their final placement in connection with programs.
The program connection will be specified in the campaign after the advertisement has been transmitted. Campaigns
with restrictions on transmission times (related to, for example, time of day, weekday or program connection or break)
cannot utilise targeted RBS buying.
For this buying method we have specified target-audience CPT and CPP rates for two day parts: off-prime time (approx. 23.00–16.59) and prime time (approx. 17.00–22.59). The daypart is determined on the basis of the time when the
program begins. In our booking system we calculate prices using the CPT rate (round to two desimal places). We have
not set a minimum amount for targeted RBS buying, but the impressions guarantee is only given on campaigns with
a minimum of 35 GRPs/TRPs.
3
Campaigns with age limits: 16 yrs and 18 yrs
For alcohol, movies and games with age limit 16 yrs is possible to buy targeted RBS buying within target audience of
25-44 yrs. For movies and games with age limit of 18 yrs is only possible to use program-specific buying.
Nelonen Media 170 package
Using Nelonen Media 170 –package is possible to have additional -5 %:n discount of price of Jim 70 -package. Package includes minimum 100 TRPs from channel Nelonen (either program-specific buying, fixed RBS buying or targeted
RBS buying or combination of all of them) and minimum 70 TRPs from channel Jim. Target audience is 25-44 yrs and
both channels must be booked under same campaign number. In multichannel campaigns the impressions guarantee
is channel related. CPT and CPP prices of Jim 50 -5 % package can be found on page 10.
Targeted RBS buying gross rates (per 30 seconds) by break audience and
target audiences in 2014:
TARGET
TA size
CPT rate
CPT rate
CPP rate
CPP rate
AUDIENCE
(000)
prime**
off prime**
PRIME
OFF PRIME
4-9 yrs
356
15-24 yrs
657
123,22
60,60
809,54
398,16
15-34 yrs
1340
64,59
36,54
865,48
489,60
25-44 yrs
1336
53,77
28,10
718,37
375,46
N25-44 yrs.
651
99,28
57,52
646,34
374,43
M25-44 yrs
685
101,30
51,35
693,89
351,78
POP<50 v.
1252
56,12
30,44
702,62
381,11
25-44 yrs
age limit 16
1336
59,65
59,65
796,97
796,97
35,44/39,38*
126,18/140,19*
*Price valid during 1.11.-31.12.2014
** CPT prices are rounded to two decimal places.
Weekly indexes:
Season launch schedules in 2014
Nelonen, Jim and Liv
Nelonen, Jim and Liv
WEEK
INDEX
1-4
80
5-16
100
17-25
106
26-32
80
33-35
100
36-44
106
45-50
100
51-52
80
SEASON
LAUNCHED
January-March
LAUNCH ON
WEEK NUMBER
1-13
46
April-May
14-22
5
June-August
23-35
13
September-October
36-44
22
November-December
45-52/1
36
Nelonen Media reserves the right to changes.
4
WEEKS
LAUNCHED
Combinations of buying
methods, other media
products and time-length
factors
Campaign specification
A campaign means an entity that is booked and confirmed on the same occasion and advertises the same product or
service. Separate campaigns by the same advertiser are regarded as one campaign entity if the break between the
campaigns is seven days or less and if the same advertisement(s) and target audience are used. Separate campaigns
have one mutual impressions guarantee.
Combination campaigns
A campaign can also be a combination of targeted RBS buying, fixed RBS buying and program-specific buying. In addition to cost efficiency, a benefit of a combination campaign is that you receive a guarantee for impressions among
your target audience for the entire campaign without having to pay the Premium. You can incorporate regional advertising into a national campaign if the target audience of both is either the 25–44 yrs or 10+.
On year 2014 it’s possible to buy regional campaign with Nelonen Fokus and Nelonen Fokus+ -packages which are
available when campaign is booked to all transmission areas. These packages are available also in other target audiences than 25-44 yrs.
Tail spots
A tail spot supplements the basic TV advertisement and must contain a price offer, a website address or other clear
method of viewer activation. The top spot – the product component or brand component – and the tail spot – the activation component – are transmitted during the same break but there are other advertisements between them. The
minimum time-length of the top spot is 20 seconds, and the tail spot may be between 5 and 15 seconds. You will receive 10% off the price of the tail spot. You can link a maximum of two tail spots to each top spot. The top spot and
the tail spot get the same impressions guarantee.
Combination of a national top spot and regional tail spot
You can buy regional tail spots for a national campaign when you use program-specific buying for both. You will receive a 10% discount on the regional program-specific rate when you buy a regional tail spot. If you have selected the
25–44s target audience, you can also link a regional targeted RBS tail spot to a national targeted RBS campaign and
receive 10% off the regional targeted RBS rate.
5
Specific breaks and specific positions
In national program-specific buying you can specify the break for your spot for a 4% surcharge. You can ensure the
first, the second, the last but one or the last position in a break with an 8% surcharge per transmission.
Break duo
You can book two or three transmissions in the same break by paying a 6% surcharge per transmission. You can also
buy the break duo for national campaigns using program-specific buying and targeted RBS buying. You can freely
select in which order your advertisements are transmitted within the break. The impressions estimate will be made
separately for each transmission.
Time-length factors
The rates given on Nelonen Media Extranet are for 30-second advertisements. To check the price of advertisements
that are shorter or longer than this, multiply the rate for 30 seconds by the factors given in the table.
SECONDS
FACTOR
SECONDS
FACTOR
5
0,3
61-70
2,3
6-10
0,5
71-80
2,6
11-15
0,7
81-90
3,0
16-20
0,8
91-100
3,3
21-25
0,9
101-110
3,6
26-30
1,0
111-120
4,0
Early booker’s benefit
31-35
1,2
121-130
4,3
36-40
1,3
131-140
4,6
41-45
1,4
141-150
5,0
46-50
1,6
151-160
5,3
51-55
1,8
161-170
5,6
56-60
2,0
171-180
6,0
If you confirm your TV campaign to Nelonen Media no later than 50 days prior
to the first transmission of a campaign spot, you receive an extra 5% of impressions in the campaign impression guarantee. You can make amendments to the
campaign normally as specified in Nelonen Media Rates and Terms and Conditions of Sale, but if you make an amendment within 50 days of the campaign
commencement date, the extra 5% of impressions will no longer be granted.
Campaign confirmation
The campaign entity must be confirmed electronically (EDI, Nelonen Media Extranet) no later than by 15.00 on the last date of validity specified in the quotation regarding national campaigns and by 10.00 regarding regional campaigns.
Impressions guarantee
In Nelonen campaigns, the impressions guarantee is given for the target audience for campaigns with a minimum of
35 GRPs/TRPs. For Jim and Liv the impressions guarantee is given for the target audience for campaigns with a minimum of 20 GRPs/TRPs. There is only one guarantee in each campaign and it is the whole campaign’s impressions
guarantee. The impressions guarantee brings performance reliability to a campaign: the channel guarantees the predicted number of impressions and provides free transmissions if it appears that the predicted number of impressions
will not be reached. Campaigns lasting for seven days or under are not given a guarantee during the campaign period.
Instead, any shortfall in impressions will be compensated for in the next campaign. Any shortfall in the delivery of
the impressions guaranteed will be made up for as impressions in the next campaign or, with Media agency’s / client’s
consent, by extending the campaign. No shortfalls will be compensated for in money and shortfalls less than 0,5trp/
grp are not compensated.
6
Nelonen regional advertising
Buying methods
You can use two different buying methods to buy regional advertising airtime from Nelonen in ten different transmission coverage areas. In program-specific buying you choose the program in conjunction with which the advertisement
is transmitted, so there is an inseparable link to the specific program. In targeted RBS buying you buy impressions
among the 25–44 yrs target audience, and the placements float throughout the campaign period. Accordingly, in regional targeted RBS buying you can buy one target audience.
Program-specific buying
The same principles apply to regional program-specific buying as in national buying regarding weekly indexes, tail
spots and impressions guarantees. The cost of regional program-specific buying is the national gross rate specified
for the program multiplied by the pricing factor specific to the transmission coverage area. The number of regional
impressions is the national total multiplied by the population share factor.
Impression guarantee for a target audience – PREMIUM
For regional campaigns using only program-specific buying the guarantee applies to the 10+ target audience. By paying
6% extra you will receive a guarantee for the 25–44 yrs target audience also sold under regional targeted RBS buying.
COVERAGE AREA
10+ (thousand)
PRICING FACTOR
POPULATION
SHARE
Helsinki / Uusimaa
1 419
45 %
29,6 %
Northern Finland
578
9%
12,0 %
Tampere
491
15 %
10,2 %
Lahti / Kymenlaakso
437
15 %
9,1 %
Turku
410
15 %
8,5 %
Vaasa / Ostrobothnia
394
10 %
8,2 %
Kuopio
386
9%
8,0 %
Jyväskylä
253
9%
5,3 %
Mikkeli / South Karelia
235
9%
4,9 %
Pori / Satakunta
198
9%
4,1 %
Regional targeted RBS buying 25–44 yrs
The same principles as in national targeted RBS buying also apply to regional targeted RBS buying. You can buy one
target audience: 25–44 yrs. In regional advertising the maximum length of top and tail spots or breakduo in the same
advertising break is 30 seconds.
7
Regional Targeted RBS buying gross rates (per 30 seconds) and regions available in 2014:
25–44 yrs
TOTAL
(thousand)
POPULATION
FACTOR SHARE
CPT RATE
CPT RATE
CPP RATE
CPP RATE
PRIME
OFF PRIME
PRIME
OFF PRIME
Helsinki / Uusimaa
461
34,5 %
75,11
39,26
346,26
180,99
Northern Finland
153
11,4 %
75,11
39,26
114,92
60,07
Tampere
141
10,5 %
75,11
39,26
105,91
55,36
Turku
114
8,5 %
75,11
39,26
85,63
44,76
Lahti / Kymenlaakso
107
8,0 %
75,11
39,26
80,37
42,01
Vaasa / Ostrobothnia
101
7,6 %
75,11
39,26
75,86
39,65
Kuopio
92
6,9 %
75,11
39,26
69,10
36,12
Jyväskylä
67
5,0 %
75,11
39,26
50,32
26,30
Mikkeli / South Karelia
53
4,0 %
75,11
39,26
39,81
20,81
Pori / Satakunta
48
3,6 %
75,11
39,26
36,05
18,84
TRANSMISSION
COVERAGE AREA
Nelonen Fokus
Nelonen Fokus enables you to vary your brand advertisement for each of our ten transmission areas. You can purchase
the Nelonen Fokus package for both program-specific buying and targeted RBS buying. The available target audiences
are restricted to 25–44 yrs and POP<50. The length of advertisement must be same in all transmission areas and their
content must be part of the same campaign.
After national Fokus campaign has been booked and confirmed, Nelonen Media’s Sales Service converts the brand
advertisement into regional versions – each transmission area will have its own advertisement. Campaign has one
national impressions guarantee.
The price of Nelonen Fokus package, in case of program-specific buying, is determined by multiplying the price of national program-specific buying by 1.2. And in targeted RBS buying, the national CPT price of the selected target group
is multiplied by 1.2.
25–44 yrs
TOTAL
(thousand)
POPULATION
FACTOR SHARE
CPT RATE
CPT RATE
CPP RATE
CPP RATE
PRIME
OFF PRIME
PRIME
OFF PRIME
Helsinki / Uusimaa
461
34,0 %
64,52
33,72
297,44
155,45
Northern Finland
153
11,4 %
64,52
33,72
98,72
51,59
Tampere
141
10,5 %
64,52
33,72
90,97
47,55
Turku
114
8,5 %
64,52
33,72
73,55
38,44
Lahti / Kymenlaakso
107
8,0 %
64,52
33,72
69,04
36,08
Vaasa / Ostrobothnia
101
7,6 %
64,52
33,72
65,17
34,06
Kuopio
92
6,9 %
64,52
33,72
59,36
31,02
Jyväskylä
67
5,0 %
64,52
33,72
43,23
22,59
Mikkeli / South Karelia
53
4,0 %
64,52
33,72
34,20
17,87
Pori / Satakunta
48
3,6 %
64,52
33,72
30,97
16,19
TRANSMISSION
COVERAGE AREA
8
The Nelonen Fokus –package CPT and CPP prices are:
POP<50 yrs
TOTAL
(thousand)
POPULATION
FACTOR SHARE
CPT RATE
CPT RATE
CPP RATE
CPP RATE
PRIME
OFF PRIME
PRIME
OFF PRIME
Helsinki / Uusimaa
425
34,0 %
67,34
36,53
286,20
155,25
Pohjois-Suomi
144
11,5 %
67,34
36,53
96,97
52,60
Tampere
132
10,6 %
67,34
36,53
88,89
48,22
Turku
108
8,6 %
67,34
36,53
72,73
39,45
Lahti / Kymenlaakso
102
8,2 %
67,34
36,53
68,69
37,26
Kuopio
90
7,2 %
67,34
36,53
60,61
32,88
Vaasa / Pohjanmaa
89
7,1 %
67,34
36,53
59,93
32,51
Jyväskylä
65
5,2 %
67,34
36,53
43,77
23,74
Mikkeli / Etelä-Karjala
51
4,1 %
67,34
36,53
34,34
18,63
Pori / Satakunta
45
3,6 %
67,34
36,53
30,30
16,44
TRANSMISSION
COVERAGE AREA
Nelonen Fokus+
Nelonen Fokus+ adds a regional focus to a national campaign with activation component (the tail spot) that can be
varied for each transmission area. You can purchase the Nelonen Fokus+ package for both program-specific buying
and targeted RBS buying in all target groups sold by Nelonen. The advertisements must be the same length in all
transmission areas and their content must be part of the same campaign.
The minimum time-length of the top spot (brand component) must be at least 20 seconds and the tail spot may be
between 5 to 15 seconds. The length of the tail spot must be the same in all regions. The tail spot is transmitted after the top spot during the same break but there are other advertisements between them. The tail spot must contain
either a price offer or a website address or other clear method of viewer activation. The discount for the regional activation element is 10%. The top spot and the tail spot get the same national impressions guarantee.
After national Nelonen Fokus+ campaign has been booked and confirmed, Nelonen Media’s Sales Service converts the
tail spot into regional advertisements – each transmission area will have its own advertisement.
The price of Nelonen Fokus+ package, in case of program-specific buying, is determined by multiplying the price of
national program-specific buying by 1.2. And in targeted RBS buying, the national CPT price of the selected target
group is multiplied by 1.2. You will receive 10% off the price of the tail spot.
Nelonen regional advertising
HELSINKI/UUSIMAA
1 419
TURKU 410
TAMPERE 491
JYVÄSKYLÄ 253
PORI/SATAKUNTA 198
MIKKELI/SOUTH KARELIA 235
KUOPIO 386
9
LAHTI/KYMENLAAKSO 437
NORTHERN FINLAND
578
VAASA/OSTROBOTHNIA 394
Jim national advertising
Buying methods
You can buy national airtime on Jim using fixed RBS buying, targeted RBS buying and floating RBS buying. Jim is sold
in following target audiences: 15-34 yrs, 25-44 yrs, W25-44, M25-44 and POP<50. Target audience W25-44 is sold
on fixed RBS buying and targeted RBS buying. In addition target audience W25-44 must be combined to a campaign
including either Nelonen or Liv or both of them. Regional advertising is not available on Jim.
Fixed RBS buying
In fixed RBS buying you choose the program in conjunction with which the advertisement is transmitted, so there is an
inseparable link to the specific program. Pricing is based on the impressions of selected target audience and program’s
daypart (prime time, off prime time). In our booking system we calculate prices using the CPT rate, in fixed RBS buying
additional +15% is added to the targeted RBS CPT price. We have not set a minimum amount for fixed RBS buying, but
the impressions guarantee is only given on campaigns with a minimum of 20 TRPs.
Targeted RBS buying
In targeted RBS buying you buy a specific number of floating target audience impressions for the campaign period and
receive an impressions guarantee for your selected target audience. With this method the placement of your spots
floats throughout the campaign period and the channel takes care of their final placement in connection with programs.
The program connection will be specified in the campaign after the advertisement has been transmitted. Campaigns
with restrictions on transmission times (related to, for example, time of day, weekday or program connection or break)
cannot utilise targeted RBS buying. Two dayparts: prime time and off prime time have their own prices in all target
audiences. We have not set a minimum amount for fixed RBS buying, but the impressions guarantee is only given on
campaigns with a minimum of 20 TRPs.
Floating RBS buying
It’s also possible to buy 24 hour floating advertising time from Jim, channel takes care of booking spots in programs.
This floating RBS buying has only one CPT-price per target audience which floats over the entire programming schedule. If using Jim 70 package, then target audience is 25-44 yrs and minimum purchase is 70 TRPs. Extra benefit is
granted using Nelonen Media 170 package when buying 70 TRPs from Jim. The Nelonen Media package price is 5%
cheaper than normal Jim 70 package.
Campaigns with age limits: 16 yrs and 18 yrs
For alcohol, movies and games with age limit 16 yrs it is possible to buy targeted RBS buying within target audience
of 25-44 yrs. For movies and games with age limit of 18 yrs please contact to Nelonen Media’s Sales Service.
10
Targeted and floating RBS buying gross rates (per 30 seconds) by break audience and
target audiences in 2014:
TARGET AUDIENCE
TA SIZE
CPT RATE
CPP RATE
CPT RATE
CPT RATE
CPP RATE
CPP RATE
(000)
RBS / 24h*
RBS / 24h
prime*
off*
prime
off
15-34 yrs
1340
44,97
602,62
52,91
26,45
708,99
354,43
W25-44 yrs
651
92,17
54,53
600,00
355,00
M25-44 yrs
685
77,62
531,74
91,32
45,67
625,56
312,82
POP<50 yrs
1252
43,13
539,98
50,74
25,37
635,26
317,63
25-44 yrs
1336
38,68
516,72
45,50
22,75
607,91
303,95
25-44 yrs Jim 70 -package
1336
34,66
463,03
Jim 70-5% (part of Nelonen Media -package)
1336
32,93
439,88
25-44 yrs age limit 16
1336
43,50
43,50
581,13
581,13
* CPT prices are rounded to two decimal places.
Weekly indexes, specific breaks and positions, tail spot discounts and time-length factors are the same as on
channel Nelonen.
11
Liv national advertising
Buying methods
You can buy national airtime on Liv using fixed RBS buying, targeted RBS buying and floating RBS buying. Liv is sold
in following target audiences: 15-34 yrs, 25-44 yrs, W25-44 and POP<50. Regional advertising is not available on Liv.
Fixed RBS buying
In fixed RBS buying you choose the program in conjunction with which the advertisement is transmitted, so there is an
inseparable link to the specific program. Pricing is based on the impressions of selected target audience and program’s
daypart (prime time, off prime time). In our booking system we calculate prices using the CPT rate, in fixed RBS buying
additional +15% is added to the targeted RBS CPT price. We have not set a minimum amount for fixed RBS buying, but
the impressions guarantee is only given on campaigns with a minimum of 20 TRPs.
Targeted RBS buying
In targeted RBS buying you buy a specific number of floating target audience impressions for the campaign period and
receive an impressions guarantee for your selected target audience. With this method the placement of your spots
floats throughout the campaign period and the channel takes care of their final placement in connection with programs.
The program connection will be specified in the campaign after the advertisement has been transmitted. Campaigns
with restrictions on transmission times (related to, for example, time of day, weekday or program connection or break)
cannot utilise targeted RBS buying. Two dayparts: prime time and off prime time have their own prices in all target
audiences. We have not set a minimum amount for fixed RBS buying, but the impressions guarantee is only given on
campaigns with a minimum of 20 TRPs.
Floating RBS buying
It’s also possible to buy 24 hour floating advertising time from Liv, channel takes care of booking spots in programs.
This floating RBS buying has only one CPT-price per target audience which floats over the entire programming schedule.
Campaigns with age limits: 16 yrs and 18 yrs
For alcohol, movies and games with age limit 16 yrs it is possible to buy targeted RBS buying within target audience
of 25-44 yrs. For movies and games with age limit of 18 yrs please contact to Nelonen Media’s Sales Service.
Targeted and floating RBS buying gross rates (per 30 seconds) by break audience and
target audiences in 2014:
TARGET AUDIENCE
TA SIZE
CPT RATE
CPP RATE
CPT RATE
CPT RATE
CPP RATE
CPP RATE
(000)
RBS / 24h*
RBS / 24h
prime*
off*
prime
OFF
15-34 yrs
1340
45,41
608,59
53,43
26,72
715,96
358,05
25-44 yrs
1336
43,04
574,99
50,63
25,32
676,46
338,23
W25-44 yrs
651
73,88
480,96
86,92
43,46
565,82
282,94
POP<50 yrs
1252
41,09
514,43
48,34
24,17
605,22
302,61
25-44 yrs age limit 16
1336
47,79
47,79
638,44
638,44
*CPT prices are rounded to two decimal places.
Weekly indexes, specific breaks and positions, tail spot discounts and time-length factors are the same as on
channel Nelonen.
12
Nelonen Pro channels pay
television advertising
Buying methods
You can buy pay television airtime on Nelonen Pro 1 and Nelonen Pro 2. The only target audience is all 10+ and pricing
is based on spots. On Nelonen Pro channels we sell only program audiences, not break audiences as in other Nelonen
Media tv-channels.
RBS buying
In RBS buying you buy a specific number of floating spots from Nelonen Pro channels. Each spot has the same price
and spots float throughout the campaign period and the channel takes care of their final placement in connection with
programs. The program connection will be specified in the campaign after the advertisement has been transmitted.
Selected Sport RBS buying
In Selected Sport RBS buying you choose the sport in conjunction with which the advertisement is transmitted. Each
spot has the same price and spots float throughout the campaign period and the channel takes care of their final
placement in connection with programs. The program connection will be specified in the campaign after the advertisement has been transmitted.
Finnish Elite League (SM-liiga)
Nelonen Pro 2 presents Finland’s most popular sport SM-liiga four times a week. During autumn and spring season are
shown over 100 live matches. It’s possible to buy special SM-liiga advertising packages on normal breaks and special
Powerbreaks. For these packages please contact to Nelonen Media’s Sales Service.
13
Delivery of advertisement
copy to Nelonen, Jim, Liv,
Nelonen Pro 1 and
Nelonen Pro 2
Spotgate – electronically transmitted tv-advertisements
Spotgate service offers fast, secure and simple process for material delivery with a single upload to Nelonen Media.
Cassettes and DVD’s are no longer accepted. Nelonen Media maintains lists of authorized post production companies
which offer Spotgate transfers as a service. These services are charged by these companies directly.
More information e.g. technical specifications are available on www.spotgate.fi.
Advertisement copy to be transmitted on Nelonen, Jim, Liv, Nelonen Pro 1 and Pro 2 must be delivered to the Nelonen
Media in accordance with the schedule presented in the table:
DATE OF
TRANSMISSION
DEADLINE FOR ADVERTISEMENT COPY
AND TRANSMISSION INSTRUCTIONS
Monday
Thursday at 2.00 PM
Tuesday
Friday at 2.00 PM
Wednesday
Monday at 2.00 PM
Thursday
Tuesday at 2.00 PM
Friday
Wednesday at 2.00 PM
Saturday
Thursday at 2.00 PM
Sunday
Thursday at 2.00 PM
Advertisements supplied later than the deadlines specified above shall be subject to a late copy surcharge of €250 +
VAT for each day of delay per film delayed. Any exceptional scheduling must always be confirmed with Nelonen Media.
Transmission instructions can be submitted electronically (EDI, Nelonen Media Extranet). Please remember to specify
the advertisement number or Spotgate code.
Please deliver your transmission instructions to:
Nelonen Media
[email protected]
Phone: 044 034 3332
14
Nelonen Media annual TV
agreement
An annual agreement specifies cooperation between the client and Nelonen Media during the contractual period.
Annual agreements are determined on the basis of the client’s Nelonen Media TV advertising purchase volume. The
contractual period is 12 months.
Annual agreement discount
Nelonen Media’s annual agreement discount on TV advertising consists of two parts: a discount percentage rate based
on the volume in euros, and a proportion-specific discount. You receive the proportion-specific discount if you make a
commitment to place at least 40% of your annual TV advertising on Nelonen Media.
Volume discount
The volume discount is determined on the basis of your net advertising airtime buying in euros from Nelonen Media. In
addition to TV-advertising airtime on Nelonen Media, the total under the agreement also accrues with purchases on
online, program-based collaboration and promotions. No annual agreement discount will be granted on program-based
collaboration or promotions.
We grant volume-based discounts as follows:
NET €
DISCOUNT RATE
40 000
2%
50 000
3%
100 000
5%
150 000
6%
200 000
10 %
250 000
11 %
300 000
12 %
400 000
13 %
500 000
14 %
600 000
15 %
700 000
16 %
800 000
17 %
1 000 000
17,5 %
1 200 000
18 %
1 600 000
18,5 %
2 000 000
19 %
Nelonen Media’s radio stations have
their own annual agreement table.
Radio advertising does not increase
the total under the TV agreement.
15
Proportion-specific discount
You will also receive a proportion-specific discount under your annual
agreement if you make a commitment to allocate a proportion of your
annual TV budget to Nelonen Media as follows:
Proportion of Nelonen Media Proportion-specific discount
>40 % 1.0 %
>50 % 4.0 %
Example:
If you make a commitment to spend €400,000 net on Nelonen Media’s TV
channels and this accounts for 50% of your total TV budget, you will receive the annual agreement discount as follows: 13% + 4% = 17%.
If you do not use the volume or proportion that you were committed to,
the new percentage rate will be calculated in accordance with the above
tables and you will need to pay back the excess agreement discount. Any
other excess benefits granted shall also be paid back in such a context.
The proportion of your TV budget will be monitored on the basis of Gallup
Mainostieto surveys.
Annual agreements with Nelonen Media apply to companies with at least
50% ownership by the client who has signed the annual agreement. You
must inform Nelonen Media immediately of changes in ownership during
the contractual period that result in the ownership falling below 50%.
Nelonen Media Radio
advertising
Buying methods
Nelonen Media sells radio advertising on following channels: Groove FM, Loop, Metro Helsinki, Radio Aalto, Radio Rock
and Radio Suomipop. National radio advertising can be bought on Loop, Radio Aalto, Radio Rock and Radio Suomipop
either in blocks, using floating targeted RBS buying or packages available on planning tool RBP Telmar.
Regional advertising
Fixed block buying is possible on Groove FM and Metro Helsinki channels. Two Telmar packages (NM Helsinki+) are
available on Uusimaa area and they includes either channels: Aalto, Groove FM and Metro Helsinki or channels: Loop,
Groove FM and Metro Helsinki. Fixed block buying is also available on Groove FM and Metro Helsinki.
National advertising
Fixed block buying
All our six radio channes can be bought alone or together as a channel mix in fixed block buying. In fixed block buying
the block in which the advertisement is transmitted is specified. Each block is three hours long, excluding the night
block, which is six hours. The price of block is determined in accordance with the time of day, number of listeners and
desirability. There is no minimum purchase or restrictions to campaign lengths in block buying. In block buying you can
specify your preferred position for your spot within the block for a 20% surcharge. The surcharge for a tail spot is 10%.
Floating targeted RBS buying
From Nelonen Media’s radio stations it’s possible to buy floating targeted RBS buying in three different target audiences: 25-54 yrs, W25-54 yrs and M25-54 yrs. In targeted RBS buying you buy a specific number of target audience
impressions for the campaign period. With this method the placement of your spots floats throughout the campaign
period. Nelonen Media takes care of their final placement in connection with programs. Campaigns with restrictions on
transmission times (related to, for example, time of day or weekday) cannot utilise targeted RBS buying. The minimum
targeted RBS buying amount on Nelonen Media Package is 200 TRPs. Specific positions are not available in targeted
RBS buying. The surcharge for a tail spot is 10%.
RBS buying gross rates (per 30 seconds) and target audiences:
TARGET
AUDIENCE
TA SIZE
(thousands)
minimum
purchase
CPT 30"
NM Total 25-54
25-54
2074
200 TRP
4,75
NM Men 25-54
M25-54
1057
200 TRP
7,75
NM Women 25-54
W25-54
1018
200 TRP
11,75
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Telmar-packages
Nelonen Media radio advertising can be bought based on packages combined in RBP Telmar planning tool. The readymade packages are mix of different Nelonen Media national radio channels and there are altogether three different
packages. When using Telmar packages spots, amount of spots and spot lists are all identical.
Season benefits for advance bookers
You will get season benefits in block buying and targeted RBS buying if you confirm the campaign by the deadline set
by Nelonen Media. Here season benefit refers to free extra showing calculated from the campaign gross value in accordance with the table.
Extra showings
calculated from
campaign gross value
Last confirmation
date
Wks 01–06
+ 20%
7.1.2014
Wks 26–32
+ 20%
9.6.2014
Wk 52
+ 20%
24.11.2014
WEEK
Time-length factors
Rates are specified for 30-second spots to check the price of spots of various lengths, multiply the rate for 30 seconds
by the factors given in the table.
Early booker’s benefit
seconds
factor
5
0,28833
10
0,49333
15
0,665
20
0,80333
Nelonen Media annual radio agreement
25
0,91666
30
1
An annual agreement specifies cooperation between the client and Nelonen
Media during the contractual period. The contractual period is 12 months.
35
1,133333
40
1,266667
45
1,4
50
1,533333
55
1,666667
60
1,8
If you confirm your radio campaign to Nelonen Media no later than 30 days
prior to the first transmission of a campaign spot, you receive an extra 10%
of impressions calculated from the campaign gross value.
Annual agreement discount
The annual agreement discount is determined on the basis of the client’s net
purchase level. We grant volume-based discounts as follows:
Net € Discount
100 000 12 %
200 000 22 %
300 000 32 %
If the client does not use the volume that it was committed to, the new discount rate will be calculated in accordance with the table and the client will
need to pay back the excess agreement discount. The annual agreement applies to companies with at least 50% ownership by the client. Should there
be changes in ownership during the contractual period resulting in the client’s
ownership being reduced below 50%, the client shall immediately notify Nelonen Media thereof.
17
Nelonen Media Online
advertising
Sites and contents
Nelonen Media Online provides advertisers with a wide range of options for video and display advertising as well as
special online solutions. Our online media includes not only the Ruutu web TV catch-up service, but also the wide selection of Nelonen Media’s tv radio channel’s websites and mobile solutions.
Nelonen Media’s video offers consumers the programs shown on our TV channels and also a vast selection additional
material such as video clips from TV shows, news and sports programs. In addition to Nelonen Media’s own sites, our
Ruutu video content is shown more widely and frequently on other Sanoma websites sites such as iltasanomat.fi and
hs.fi. This Ruutu video network allows advertisers to reach wide audiences beyond ruutu.fi and gives possibility to run
same TV ads in Sanoma gaming environments, such as pelikone.fi and alypaa.com. Our video content can be also be
consumed by using new devices such as tablet computers, mobile devices and SmartTVs.
For up-to-date information on the total audience that’s reached by Ruutu video, see http://www.nelonenmedia.fi/
showroom.
Video advertising
TV spots and other video ads can be shown along with Nelonen Media video content before the video starts and, in
the case of full-length programs, also during commercial breaks. The viewer can click on the video ad to visit the advertiser’s site. Nelonen Media can convert existing TV spots for online purposes free of charge.
Targeting
Video advertising can be targeted different ways:
• Re-targeting spot to viewers who have already seen advertiser’s ad.
• Re-targeting against viewer’s browser history, ads are displayed to viewers who have visited in certain websites
in Sanoma network.
• Targeting to gender. The target audiences are based on studies of the profiles of TV / Ruutu viewers. For instance,
advertising targeted at women is shown during programs with a high female viewership.
• Regional targeting
Purchasing ad space in specific programs
Video advertising can be bought on a limited basis in certain programs or the campaign can be implemented in line
with selected themes (such as interior decoration or sports).
Interactive and dynamic spots
In addition to clickability, video ads can include other functionalities. For instance, the content of dynamic flash spots
and overlays can be updated automatically, ads can be used to collect lead information or provide the viewer with
additional information if he or she gets interested. Interactive and dynamic spots are only shown on programs viewed
from PC. Examples on dynamic and interactive spots can be found on www.nelonen.fi/showroom.
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Video ads, CPM-prices
FLOATING ADVERTISING
SPOT LENGHT 30"
SANOMA-NETWORK
43,00 €
Ads are displayed pre-roll and mid-roll during Ruutu video content in all Sanoma sites and Nelonen Media sites and
as pre-roll on Sanoma gaming sites (pelikone.fi and alypaa.com).
RUUTU-VIDEO NETWORK
54,00 €
Ads are displayed pre-roll and mid-roll during Ruutu video content in all Sanoma sites and Nelonen Media sites.
TARGETING
RUUTU-VIDEO NETWORK, FEMALE
63,00 €
Ads are displayed pre-roll and mid-roll during Ruutu video content that have strong female profile
in Nelonen Media sites.
RUUTU-VIDEO NETWORK, MALE
63,00 €
Ads are displayed pre-roll and mid-roll during Ruutu video content that have strong male profile
in Nelonen Media sites.
RUUTU-VIDEO NETWORK, THEMES
69,00 €
Ads are displayed pre-roll and mid-roll during Ruutu video content in selected themes in Nelonen Media sites.
RUUTU-VIDEO NETWORK, PROGRAM SPECIFIC BUYING
69,00 €
Ads are displayed pre-roll and mid-roll during Ruutu video content in selected programs in Nelonen Media sites.
RE-TARGETING
SPOT RE-TARGETED TO VIEWERS SEEN ADVERTISER’S AD
63,00 €
Ads are displayed pre-roll and mid-roll to viewers who have already seen advertiser’s ad.
SPOT RE-TARGETED AGAINST VIEWER’S BROWSER HISTORY
69,00 €
Ads are displayed pre-roll and mid-roll to viewers who have visited in certain websites in Sanoma network
MOBILE ADVERTISING
RUUTU-MOBILE
69,00 €
Ads are displayed pre-roll and mid-roll on Ruutu video content on tablet computers and mobile devices
INTERACTIVE AND DYNAMIC RUUTU ADS, ADDITIONAL CPM COST
Interactive and dynamic in -stream spots are only shown on programs viewed from PC
8,00 €
Interactive and dynamic ads: additional 8 euros will be added to selected targeting CPM pricing.
Prices are valid until further notice. Nelonen Media reserves the right to update the prices in 2014. The current price
list is available at nelonenmedia.fi.
Permitted spot lengths
The recommended maximum length of a spot is 45 seconds. Spots longer than 20 seconds are as a rule shown only
with full-length programs. The pricing of spots of different lengths is determined on the basis of Nelonen Media’s current time-length factors.
Time-length factors
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Seconds
Factor
6-10
0,5
11-15
0,7
16-20
0,8
21-25
0,9
26-30
1,0
31-35
1,2
36-40
1,3
41-45
1,4
Other forms of advertising in video content
In addition to video ads, the advertiser can make use of overlays and pause ads. These both ads are clickable and contain dynamic elements. Overlays are displayed on top of the program for 15 seconds and the viewer can close them
if he or she so wishes. Overlays are excellent for presenting tactical and memorable advertising messages that are
linked to the program content.
The advertiser can also make use of breaks in viewing with pause ads. A pause ad is shown when the viewer presses
the pause button. The pause ad is clickable and can also include animation. It cannot feature audio.
Other ad formats within video content CPM-prices
Overlay
RUUTU-VIDEO NETWORK
CPM-PRICE
28,00 €
Ads are displayed during Ruutu video content in all Nelonen Media sites.
RUUTU-VIDEO NETWORK, WOMEN
33,00 €
Ads are displayed during Ruutu video content that have strong female profile in Nelonen Media sites.
RUUTU-VIDEO NETWORK, MEN
33,00 €
Ads are displayed during Ruutu video content that have strong male profile in Nelonen Media sites.
RUUTU-VIDEO NETWORK, PROGRAM SPECIFIC BUYING
39,00 €
Ads are displayed pre-roll and mid-roll during Ruutu video content in selected programs in Nelonen Media sites.
SPOT RE-TARGETED TO VIEWERS SEEN ADVERTISER’S AD
33,00 €
Ads are displayed to viewers who have already seen advertiser’s ad.
SPOT RE-TARGETED AGAINST VIEWER’S BROWSER HISTORY
39,00 €
Ads are displayed to viewers who have visited in certain websites in Sanoma network
PAUSE AD
RUUTU-VIDEO NETWORK
28,00 €
Display advertising
Nelonen Media sites can also be bought display advertising like giant panoramas, flash wallpapers and prestitials.
Advertising space on Nelonen Media Internet sites is sold on a display (CPM) basis. In addition to the most common
forms of ads, we also offer a large range of specialised and customised solutions. Ask your Nelonen Media contact
person for further information on customisation options.
Content instructions
All up-to-date content information is available at nelonenmedia.fi.
Delivery of advertising materials
Information that must be provided when reserving a campaign:
• Name of advertiser and campaign
• Start and end date of the campaign
• Campaign placement: Ruutu video network, target group, location, etc.
• Ad size and target URL
• In video campaigns, the Spotgate code and target URL of the ad
• In the case of campaigns sold on a display basis, also the number of times the ad is to be shown
20
Content delivery times
Three (3) full working days before the start of the campaign: gif and jpg ads, basic Flash ads (non-expandable,
non-streaming, etc.) and materials sourced through a tag.
Five (5) full working days before the start of the campaign: interactive and dynamic Ruutu spots, more unusual Flash
ads (expandable, streaming, etc.), and other forms of rich media advertising.
Content delivery address
Send video spots to Nelonen Media over the Internet by uploading the video files via www.spotgate.fi.
Other materials and loading instructions are to be sent to [email protected]
Additional information:
www.nelonenmedia.fi
More information on advertisement format recommendations: www.iab.fi
21
Terms and Conditions of
Sales TV, Radio & Online
Nelonen Media
1. Sales of advertising airtime
Airtime is sold equitably to all advertisers, media agencies, advertising agencies and other advertising service companies (hereafter “Advertiser”) who undertake to comply with the general requirements set on TV and radio advertising
and with instructions provided by Nelonen Media. These terms and conditions of advertising sales shall apply when
the client (hereafter “Advertiser”) purchases advertising airtime from Nelonen Media. The product or service advertised must be specified when advertising airtime is booked. A client who has purchased advertising airtime shall not
have the right to sell it on to a third party.
Nelonen Media reserves the right to reschedule booked advertising airtime or cancel a booking for airtime for reasons
including cancellation or rescheduling of a program or other compelling reason without liability to compensate. Advertisers shall be informed immediately of any such change. In this context Nelonen Media shall endeavour to provide
another corresponding program to replace the changed or cancelled booking.
2. Advertisement content and advertisement copy
Advertisement content must comply with the instructions given by Nelonen Media as well as the requirements set out
in legislation, government rules and regulations and the ICC International Code of Advertising Practice. Advertisements
must be produced with discretion and good taste. No advertisement should be such as to evoke negative public attitudes towards television or radio advertising. Advertisements must not contain statements or visual presentations
which seek to denigrate or might denigrate a competitor, competing product or other business, profession or entity.
The content of advertisements addressed to children must be carefully considered, taking into consideration that they
appeal to children as product users or influence children with their example.
Advertisements of medicinal products must always be submitted for preliminary inspection by the Inspection Board
of Pharma Industry Finland. It is recommended that advertisements of medicinal products be submitted for inspection at the scripting stage.
The following products and services may not be advertised:
• spirit drinks (over 22%)
• tobacco products
• medicinal products and medical treatments available only on prescription.
Advertising of the following products is subject to restrictions:
• products classified as unsuitable for children under 16 may only be advertised after 21.00;
• products classified as unsuitable for children under 18 may only be advertised after 23.00;
• mild alcoholic beverages (max. alcohol content 22% by volume) may only be advertised after 21.00.
22
Advertisements must be clearly distinguishable from programming proper both technically and in terms of content
and form. Advertisement copy must meet the technical requirements set by Nelonen Media/Spotgate. Nelonen Media shall have the right to refuse, without liability to compensate, the airing of advertisements that do not meet the
above requirements. Advertisement copy shall be sent to Nelonen Media at the Advertiser’s risk.
Under these Rates and Terms and Conditions, airing of a radio advertisement means the same as the transmission of
a radio advertisement on a radio station.
3. Liability for advertisement content
The Advertiser shall be liable for ensuring that advertisements ordered by the Advertiser or an advertising agency
used by the Advertiser do not violate existing laws, other marketing regulations or rules and regulations issued by the
government or a self-regulatory body, or offend public decency. The Advertiser shall also be responsible for obtaining
ownership and/or user rights to the material and be liable for ensuring that the advertisement can be transmitted
without violating any ownership, patent or other intellectual property right or other right.
The Advertiser shall cover all costs arising from obtaining or exercising the above rights (including fees payable to
Finnish Composers’ Copyright Society, Teosto). The Advertiser shall be liable for any loss or damage resulting to a
third party from a violation or non-existence of ownership, patent or other intellectual property right or other right,
or other related claim.
Nelonen Media shall not be liable to the Advertiser or a third party for any costs, loss or damage incurred by the Advertiser or a third party due to a violation of the above terms and conditions.
4. Delivery and preliminary inspection of advertisement copy
Advertisement copy must be delivered to Nelonen Media in accordance with the schedule below.
TV
DATE OF
TRANSMISSION
DEADLINE FOR ADVERTISEMENT COPY
AND TRANSMISSION INSTRUCTIONS
Monday
Thursday at 2.00 PM
Tuesday
Friday at 2.00 PM
Wednesday
Monday at 2.00 PM
Thursday
Tuesday at 2.00 PM
Friday
Wednesday at 2.00 PM
Saturday
Thursday at 2.00 PM
Sunday
Thursday at 2.00 PM
Advertisements or transmission instructions supplied later than
the deadlines specified above shall be subject to a late copy
surcharge of €250 + VAT for each day of delay per film delayed.
Any exceptional scheduling (seasonal holidays) must always be
confirmed with Nelonen Media. For technical reasons regional
advertising copy must always be supplied in accordance with the
table given above, and exceptional scheduling cannot take place.
Radio
23
DATE OF
TRANSMISSION
DEADLINE FOR ADVERTISEMENT COPY
AND TRANSMISSION INSTRUCTIONS
Monday
Thursday at 11.30 AM
Tuesday
Friday at 11.30 AM
Wednesday
Monday at 11.30 AM
Thursday
Tuesday at 11.30 AM
Friday
Wednesday at 11.30 AM
Saturday
Thursday at 11.30 AM
Sunday
Thursday at 11.30 AM
The advertisement copy and transmission instructions must be
emailed no later than three (3) business days before the campaign commencement date to [email protected]
Material can be submitted in 16 bit wav format (44.1 kHz or 48
kHz) or mp3 format (256 kbps or faster).
Advertisements supplied later than the deadline specified above shall be subject to a late copy surcharge of €250 +
VAT for each day of delay per advertisement copy delayed. Any exceptional scheduling (seasonal holidays) must always be confirmed with Nelonen Media.
The Advertiser may submit the advertisement to Nelonen Media for a preliminary inspection. In a preliminary inspection an advertisement is approved as appropriate at the time of inspection. The transmission of an advertisement
may be discontinued or forbidden on a later date if the advertisement no longer complies with general principles or
if so required by the government. A preliminary inspection shall not limit the Advertiser’s liability for advertisement
content. If the advertisement copy or a part thereof is not approved for transmission, the Advertiser shall be notified
immediately. The Advertiser shall supply new or alternative copy to Nelonen Media within two (2) days of such notification. Should this not take place, or should the copy not meet the requirements set for advertisement content,
Nelonen Media shall have the right to not transmit the advertisement.
However, the Advertiser shall be obliged to pay for the entire transmission time-length booked and shall not have the
right to claim compensation for any shortening or cancellation of transmission if such shortening or cancellation is
due to a reason specified above in this Section.
5. Transmission instructions and liability for transmission errors
Nelonen Media shall endeavour to broadcast all approved advertisements at the transmission time booked. Where
an advertisement cannot be transmitted for a technical or other operational reason (such as strike) or for a reason
attributable to the Advertiser or an advertising agency used by the Advertiser, Nelonen Media shall not be liable for
any loss or damage resulting thereof.
TV
The Advertiser or media agency shall provide Nelonen Media with transmission instructions relevant to the advertisement in a sufficiently clear form electronically (EDI, Nelonen Media Extranet) in accordance with the schedule given
in Section 4 above.
Radio
Transmission instructions shall be provided in writing and must clearly name each spot. Unless otherwise instructed,
all spot versions will be transmitted in turn.
If transmission instructions are not provided or they are provided after the deadline set or are unclear or erroneous,
Nelonen Media shall not be liable for any transmission errors. Method and amount of compensation for any transmission error caused by Nelonen Media shall be agreed separately with Nelonen Media. Maximum compensation for
erroneous transmission shall be the provision of corresponding airtime free of charge or non-invoicing for the advertisement that was transmitted erroneously. Any complaints about transmissions must be made in writing within five
(5) days of the date of transmission or intended date of transmission of the advertisement.
The Act of Informing in case of Emergency / Danger entered into force during 2013. Radio will be used informing citizens
in case of emergency / dancer and if this information is sent on commercial break and advertisement was transmitted
erroneously Nelonen Media shall not be liable to compensate for transmission errors.
6. Campaign specification
A campaign shall mean an entity that is booked and confirmed on the same occasion and advertises the same product
or service. Separate campaigns by the same advertiser are regarded as one campaign entity if the break between the
campaigns is seven days or less and if the same advertisement(s) and target audience is used. Separate campaigns
have one mutual impressions guarantee.
24
7. Impressions guarantee
TV
In Nelonen campaigns, the impressions guarantee is given for the target audience for campaigns with a minimum of 35
GRPs/TRPs. For Jim and Liv, the impressions guarantee is given for the target audience for campaigns with a minimum
of 20 GRPs/TRPs. There is only one guarantee in each campaign and it is the whole campaign’s impressions guarantee.
In multichannel campaigns the impressions guarantee is channel related.
The impressions guarantee brings performance reliability to a campaign: the channel guarantees the predicted number of impressions and provides free transmissions if it appears that the predicted number of impressions will not be
reached. Campaigns lasting for seven days or under are not given a guarantee during the campaign period. Instead,
any shortfall in impressions will be compensated for in the next campaign.
Any shortfall in the delivery of the impressions guaranteed will be made up for as impressions in the next campaign
or, with Advertiser’s consent, by extending the campaign. No shortfalls will be compensated for in money and less
than 0.5 trp’s/gpr’s shortfalls are not compensated.
Radio
Nelonen Media radio campaigns don’t have impressions guarantee.
Online
Any shortfall in the delivery of the impressions during campaign period will be made up by extending the campaign or
in the next campaign with Advertiser’s consent. Shortfalls less than 5% are not compensated.
8. Rates and discounts
Nelonen Media reserves the right to amend the rates published. Rate increases shall also apply to bookings of airtime
already made unless Nelonen Media has given the Advertiser a different binding quotation. In such cases the Advertiser shall have the right to cancel or shorten its booking wholly or in part free of charge within six (6) working days
of the date on which the Advertiser is informed in writing of a rate increase.
Rate increases due to legislation or government measures shall also apply to bookings already made and quotations
already given.
Where it has been necessary for reasons not attributable to Nelonen Media to move the transmission to a time other
that booked and the Advertiser has accepted the move, the Advertiser shall be invoiced in accordance with the rate
for the new transmission time.
Advertising and media agencies approved by Nelonen Media shall be granted a 15% advertising agency credit on advertising rates. Nelonen Media requires that an agency receiving the advertising agency credit observes these Rates
and Terms and Conditions of Sale, meets the booking and payment deadlines, provides the transmission instructions,
assumes full credit loss liability (acts as a delcredere agency) for advertisements for which it acts as an agent and
monitors and ensures that the content of such advertisements is in accordance with legislation, public decency, advertising self-regulatory bodies’ and other requirements. Agencies given advertising agency credit shall take care of
their client’s campaign planning, bookings and monitoring and in these utilise TV research services produced for professional media buyers.
Advertiser can make their own specific campaign material available for third parties. This data is however not permitted to be copied, saved or implemented in any data pools.
Advertisers purchasing a campaign directly from Nelonen Media and paying it in full no later than within five (5) working days of the commencement date shall receive a 12% advance invoicing discount on the gross rate payable for the
campaign. VAT at 24% shall be added to all rates.
25
Self-service credit
TV
Self-service credit shall be granted on TV advertising campaigns on Nelonen Media that the buyer books and confirms according to these Rates and Terms and Conditions of Sale and for which the buyer provides transmission instructions and advertisement copy in accordance with the policies and schedules agreed. Media agency shall provide
Nelonen Media with transmission instructions relevant to the advertisement in a sufficiently clear form electronically
(EDI, Nelonen Media Extranet). Campaign entity must be confirmed electronically EDI, Nelonen Media Extranet. The
self-service credit shall be calculated on the basis of the net volume of the buyer’s campaigns meeting the criteria for
the credit. The amount of self-service credit is 0.8% of the above-mentioned net volume.
Reporting shall take place every month, and the credit shall be paid twice a year in July and in January.
Nelonen Media reserves the right to change the self-service criteria or terms and conditions of self-service during 2014.
For further information about this policy contact Nelonen Media Sales Service.
Days from original booking
date to campaign start
Quotation valid from
original booking date
28 days or more
2 weeks
14-27 days
1 week
7-13 days
3 days
3-4 days
1 day
1-2 days
same day
9. Campaign confirmation
TV
The campaign entity must be confirmed electronically (EDI or Nelonen Media Extranet) no later than by 15.00 on the
last date of validity specified in the quotation. If you confirm your TV campaign to Nelonen Media no later than 50
days prior to the first transmission of a campaign spot, you receive an extra 5% of impressions in the campaign impression guarantee. Amendments to the campaign can be made normally as specified in these Rates and Terms and
Conditions of Sale, but if an amendment is made within 50 days of the campaign commencement date, the extra 5 %
of impressions will no longer be granted.
Periods of validity of campaign quotations
In case of Public Holidays or high season of advertising Nelonen Media reserves right to change how long above mentioned quotations are valid.
National quotations shall remain valid until 15.00 on the confirmation date and regional quotations until 10.00. Periods
of validity shall be calculated on the basis of the original booking date. Even if changes are made to the quotation, the
confirmation date will not change. If changes are made to a quotation, campaign prices and estimates will be updated
and airtime availability’s check will be performed.
In case of buying more advertising time to campaigns already confirmed, quotations are valid half of the times mentioned above in the chart.
Radio
The campaign entity must be confirmed in writing no later than seven (7) days before campaign commencement date.
Spot lengths and campaign structure of a confirmed campaign can be amended up to three (3) days before campaign
commencement date. The original campaign period and confirmed budget must, however, remain unaffected.
26
10. Amendments to campaigns, offers
TV
If you wish to make amendments to campaigns which are still offers (not confirmed) and spot length is shortened
campaign will not be updated, only prices are multiplied with spot length factors. The original confirmation date,
self-service credit and possible early booker’s benefits will remain.
If spot length is increased, campaign will be updated (program prices, estimates, and airtime availability check).
If additional showings are bougth and originally booked showings remain untouched, campaign will not be updated
and original confirmation date, self-service credit and possible early booker’s benefit will remain.
11. Amendments to confirmed campaigns
TV
If you wish to make amendments to spot lengths in a confirmed campaign, the original confirmed budget must not
be affected. If spot length is shortened or increased, campaign will be updated (program prices, estimates, and airtime availability check). The difference between original budget and updated budget can be used for buying additional
spots to campaign. In case of sold out periods additional buyings are not possible and original confirmed budget shall
be invoiced.
If additional showings are bougth no further amendments are done, campaign will not be updated and original confirmation date, self-service credit and possible early booker’s benefit will remain.
12. Cancellations of confirmed campaigns
In the event that the Advertiser is, due to a force majeure, forced to cancel or postpone an advertising campaign or a
part thereof that has already been confirmed, Nelonen Media shall charge the following cancellation charges calculated from the net price of the cancelled transmissions.
TV
• Cancellation/Cancellation charge
• 31 or more days prior to the campaign commencement date 25%
• 15–30 days prior to the campaign commencement date 50%
• 14 or fewer days prior to the campaign commencement date 100%
Radio
• Cancellation/Cancellation charge
• 8 or more days prior to the campaign commencement date 25%
• 7 or fewer days prior to the campaign commencement date 100%
Sponsorship and promotions
• 31 or more days prior to the campaign commencement date 50%
• 30 or fewer days prior to the campaign commencement date 100%
The cancellation charges shall be calculated on the basis of the first transmission of the campaign, and only one percentage rate shall apply to each campaign.
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13. Grounds for release
In the event that the transmission of an advertisement is delayed or cancelled due to a strike, labour dispute or other
corresponding unforeseeable reason beyond the parties’ control, Nelonen Media shall have the right to correspondingly postpone the transmission until the obstacle is removed, and the Advertiser shall not have the right to receive
compensation from Nelonen Media on the basis of such postponement. In the event that the obstacle technologically
or financially unreasonably hampers a transmission agreed, Nelonen Media and the Advertiser shall have the right to
terminate their transmission agreement and neither shall have the right to claim for compensation on the basis of a
termination referred to in this Section.
14. Invoicing and terms of payment
The campaign/transmissions shall be invoiced per one-week periods (Mon-Sun) on the basis of the actual transmission time-length of the advertisement, with the minimum charged being the rate payable for the confirmed booking.
Term of payment media agencies: 14 days –1%, 30 days net and direct customers: 14 days net. If campaign is invoiced
before campaign begins, term of payment 7 days net. Amounts overdue shall bear default interest at the annual rate
of 8 per cent plus any collection costs. Any complaints about invoicing must be made in writing within seven (7) working days of the date on which the invoice was sent.
15. Nelonen Media’s right to use the advertisement
Unless otherwise stated in writing by the Advertiser no later than the time of submission of advertisement copy to
Nelonen Media, Nelonen Media shall, after the first transmission of the advertisement, have the right to transfer the
advertisement onto DVD or other storage platform and use it in presentation, training and research compilations and
on its own internet and extranet sites. Nelonen Media shall not have the right to use the advertisement for commercial purposes in other media.
16. Limitation of liability
The parties shall not be liable for any indirect or consequential loss or damage. The aforesaid limitation of liability
shall however not apply in cases of wilful misconduct or gross negligence, or liability arising from the infringement of
third party rights as set out in section 3 of these terms of sale.
17. Assignment
Nelonen Media shall have right to assign the agreement regarding the sale of advertising and its rights and liabilities
thereunder to a company belonging to the Sanoma Group, or to the transferee in connection with the sale of its respective business.
18. Disputes
Any dispute arising between Nelonen Media and the Advertiser that cannot be agreed shall be settled by Helsinki
District Court.
Nelonen Media reserves the right to make any amendments to Rates and Terms and Conditions of Sale.
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Contact information
Tero Huovila, Senior Vice President, Sales
+358 400 352 341
Sales Service:
Petri Lahikainen, Back Office Manager
Tea Hynynen, Planning Manager
Mikko Eskelinen, Optimizer
Meri-Maaria Kyyrönen
Merita Lantto, Campaign Planner
Marjo Liikonen, Campaign Planner
Sofia Maunula, Campaign Planner
Annika Merenheimo, Air Time Planner
Tiina Pölönen, Campaign Planner
Tony Stenlund, Campaign Planner, Online Niina Tamm, Campaign Planner
Eeva Turunen, Optimizer
Sanna Turunen, Campaign Planner
Päivi Vaittinen, Optimizer
+358 40 527 9894
+358 40 707 9389
+358 41 436 0079
+358 44 055 1521
+358 40 721 6122
+358 40 865 4350
+358 40 820 4310
+358 44 034 3332
+358 400 882 080
+358 50 401 0313
+358 40 735 1172
+358 41 435 8826
+358 40 844 6094
+358 50 595 2062
TV and online:
Karri Ahonen, Vice President
+358 50 546 5051
Risto Penttinen, Sales Group Manager
Tomi Hakola, Key Account Manager
Sami Hyväkkä, Key Account Manager
+358 40 746 9316
+358 40 535 2020
+358 40 746 5356
Ilkka Antikainen, Sales Group Manager
Anna-Maija Teinilä, Key Account Manager
Laura Vesterholm, Key Account Manager +358 40 509 3593
+358 40 735 2230
+358 50 546 1031
Sampsa Savolainen, Sales Group Manager
Sanna Harjula, Key Account Manager
Katja Kaartinen, Key Account Manager
+358 40 526 5186
+358 50 553 4452
+358 400 178 381
Roope Hämäläinen, Sales Group Manager
Jenni Korhonen, Key Account Manager
Marko Nousiainen, Key Account Manager
+358 50 561 7158
+358 400 421 760
+358 40 764 3206
Patrik Korhonen, Sales Group Manager
Outi Hilakari, Sales Manager
Sanna Kaukolahti, Sales Representative
Satu Raatikainen, Sales Representative
+358 40 5085428
+358 40 710 8661
+358 40 710 8643
+358 40 356 9214
Online
Petri Kokkonen, Head of Online Operations, Sales Kalle Alanen, Product Manager +358 9 4545 243 Teemu Suominen, Product Manager
+358 9 4545 245
+358 400 364 462
+358 9 4545 242
Nelonen Pro
Sami Heiskanen, Product Group Manager, Sports
+358 40 728 7851
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+358 40 833 5077
+358 50 313 0577
Creative Sales:
Tero Honkala, Head of Unit
Heidi Aaltonen, Promotion Assistant
Elina Karjala, Product Manager
+358 40 760 6751
+358 400 487 914
+358 40 568 9477
Laura Korventausta, Producer, Creative Sales
Katja Kuittinen, Producer, Creative Sales
Jouni Mettälä, Motion Graphic Designer
Wille Niinistö, Head of Promotion
Katja Pyykkö, Producer, Creative Sales
Mikko Rauhamäki, Web Designer
+358 40 764 1228
+358 40 507 3938
+358 40 708 2617
+358 40 849 2344
+358 50 313 0186
+358 40 557 4961
Heidi Räsänen, Sales Group Manager
Mervi Niittynen, Product Group Manager
Liisa Palomäki, Product Group Manager
Piia Parta, Product Group Manager
Pilvi Rissanen, Product Group Manager
+358 40 528 3960
+358 40 179 2349
+358 40 501 8165
+358 40 761 1740
+358 500 680 008
Radio Sales:
Erkka Jaakkola, Sales Director
Kasper Kahila, Sales Manager
Timo Liuski, Sales Manager Riikka Martin, Sales Manager
Satu Salminen, Sales Manager
Maria Selle, Sales Representative
+358 400 967 679
+358 44 210 6863
+358 40 962 6559
+358 40 571 0411
+358 40 710 8676
+358 400 999 845
Ilkka Antikainen, Sales Director, regional sales Jarmo Multanen, Promotion Manager
Veli-Matti Nurmela, Sales Representative
Teemu Partanen, Sales Manager
Maria Routa, Sales Representative
+358 400 425 064
+358 40 770 2878
+358 40 356 8831
+358 40 833 7368
+358 40 356 8563
Local Sales / Four Partners
Four Partners Lahti
Ismo Arvilommi, Managing Director
Mika Halme, Sales Manager
+358 40 773 2533
+358 40 773 2611
Four Partners Tampere
Virpi Keränen, Sales Manager
Esa Mäntymaa, Sales Manager
Nina Pohjola, Sales Manager
Kai Vuorentie, Sales Manager
+358 40 732 2417
+358 40 773 2422
+358 40 773 4933
+358 50 557 2198
Four Partners Turku
Pia Ala-Katara, Sales Manager
Merja Tahvonen, Sales Manager
Milla Tahvonen, Campaign Planner
+358 40 556 6355
+358 40 527 9898
+358 50 462 6523
Nelonen Media
Töölönlahdenkatu 2
P.O. Box 95, 00089 SANOMA, Finland
Tel +358 9 45 451
[email protected]
nelonenmedia.fi
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